Most Crucial Telegram Statistics: Everything You Need to Know in 2025

In March 2025, Telegram reached 1 billion monthly active users, which makes the platform more than attractive for advertisers of any kind. But this is not the only important pisces of stats that affiliate marketers need to know about the messenger.

RichAds ad network team has made a compilation of all the crucial info on Telegram in one article, from users amount, top regions, demographics, revenue to our own internal stats for advertisers!

How many users are in Telegram now? Monthly and daily stats

As we’ve mentioned above, Telegram has witnessed exponential growth recently, let’s see the exact figures!

Surpassing 1 billion monthly active users

In March 2025, Telegram recorded a record-breaking number of 1 billion MAUs, up from 950 million MAUs in July 2024. The trend towards growth reflects the platform’s increasing popularity on an international level.

Source: demandsage.com 

Daily active users and session duration

Telegram boasts 450 million daily active users (DAUs). Each of them uses the app for an average of 3 hours and 45 minutes every month, with each session lasting about 1 minute and 21 seconds. That is a satisfactory level of usage that ranks Telegram among the top social media sites in terms of users’ activity.news

Source: DataReportal.com 

It has also been recognized as the 7th most popular social media worldwide in February 2025, when it didn’t yet reach 1 billion active users, according to Statista.

Source: Statista

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Telegram demographics, audience interest and GEO insights

Let’s see who actually uses Telegram, where they live and what channels are the most interesting to them!

Telegram user demographics

According to World Population Review, more users on Telegram are male — 59.41% and 40.59% are female.

The below is the age distribution:

  • 31% are aged between 25 and 34;
  • 22.5% aged between 18 and 24 years.
Source: grabon.in

There are several most popular topics in Telegram, most hyped include news, entertainment, educational and political channels.

Source: Statista

Telegam GEO distribution

Telegram is popular in different parts of the world, let’s see how the audience is distributed across different GEOs.

  • Asia: 38%
  • Europe: 27%
  • Latin America: 21%
  • Middle East and North Africa: 8%
Source: World Population Review

Speaking about GEOs that download Telegram most, India, Russia, the USA, Indonesia, and Pakistan are among the most active ones. 

Telegram monetization and financial stats

How much revenue does Telegram generate and how successfully is it monetized? Let’s see below!

  • Revenue streams.
    Telegram’s monetization approach involves premium subscriptions and advertising. In January 2025, the platform raked in $13.6 million in in-app revenue.
  • Premium subscribers.
    Telegram Premium, introduced in June 2022, offers additional features to subscribers. As of September 2024, the platform had 10 million paying subscribers from 4 million in December 2023.
Source: demansage.com 

Telegram Gaming: integration with Web3 

Telegram has embraced the Web3 ecosystem, with blockchain gaming and features being added. Significantly, almost 20% of Telegram’s MAUs engage with at least one game on the platform, significantly higher than last year, according to ChainCatcher

Telegram advertising stats: RichAds perspective

We also analyze Telegram as a traffic source monthly and have freshest data on ads in Telegram mini apps, such as clickers and tap-to-earn games, this is an ad format provided exclusively by RichAds

This format has a lot more advantages than traditional Telegram advertising:

  • affiliate-friendly content policy, 
  • zero ad blindness, 
  • access to Premium users, 
  • low pricing, starting from $0.015 for push-style ads in Telegram.
Example of push-style ads in TMAs by RichAds

Let’s see the most popular advertising countries and niches for Telegram ads in RichAds now. You can also track the data by following “GEOs and verticals” reports!

Best GEOs for Telegram ads at RichAds now: 

  • India
  • USA
  • Indonesia
  • Germany
  • Nigeria
  • Türkiye
  • Brazil

Best verticals to start Telegram ads at RichAds:

  • Gambling;
  • Finance;
  • Trading;
  • Betting.

We’ve also made a list of most essential Telegram guides to start your ad campaigns with most success now!

TMA guides for successful ad campaigns:

Conclusion

Telegram’s fastest growth in 2025 is marked by achieving 1 billion MAUs and developing monetization channels, making Telegram a promising platform for advertisers. 

You can make the most of this traffic source by launching your ad campaign at RichAds now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

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Victoria Hubkina
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Starting off as an account manager at RichAds, Victoria Hubkina has been immersed in affiliate marketing as a content writer for over three years. Her expertise spans all the possible verticals from Gambling to Nutra and various types of traffic. By now, Victoria has written over 100 articles on marketing topics and crafted scripts for RichAds YouTube channel. Beyond work, she indulges in esotericism, film photography, and vintage fashion.
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