You must have seen the best native advertising examples while scrolling your favorite websites. At first glance, it looks like the editorial content itself. But actually, this material is created for particular websites. That’s why affiliate marketers call it “native”.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Why is native content so popular among advertisers?

They are in high demand among affiliate marketers of all niches. Why?

• They are information-based. Native banners focus not on the product itself but on the interesting content such advertisements can give users.
• They lure your target audience.
• They help to avoid banner blindness. Users do not perceive this type of ads as a marketing strategy. That is why the CR is quite high.
• They help to circumvent ad blockers. Ad-blocking software considers native ads as website content not so aggressive as other ad types.

3. I don’t know whether native ads are relevant to my business/offer. What about the verticals?

There are lots of verticals where native ads perform effectively and show great results.

Here are some of them:

• Antivirus;
• Gambling;
• Finance;
• Dating;
• Nutra.

4. There are many GEOs for different advertising budgets. How to choose the best one to launch a native ad campaign?

It all depends on your budget. If it is unlimited we recommend choosing countries from Tier 1. The audience is more solvent here and you will get high-quality leads. For newbies, we recommend geos from Tier 2 and 3. You will avoid high competition and will not pay much for native traffic.

Here are geos popular on RichAds for native ads: USA, ZAF, IDN, VNM, BRA, SGP, ITA, JPN, ESP, CHN.

Learn about all the current trends on promoting, including for native traffic, in our monthly updated article on the best geos and verticals at RichAds!

5. Creatives are a crucial part of the native ad campaign. Are there any tips to make them as successful as possible?

Headline
Start with a question. It will intrigue the audience and give them food for thought. You can include your target audience in the headline. For example, use the names of some social groups. People are likely to click if they feel like part of ads. Make your message clear. The users will not click your advertisement if they don’t understand its meaning. 

Body text
Connect native materials to the content of your offer page. Prepare a summary to make users click and go to the offer itself. If your headline was in the form of a question don’t forget to answer it in the description. We also recommend using CTA-buttons to engage users and increase CTR. 

Image
Use quality images with high resolution. You can choose images on Shutterstock, Getty, or other special websites. Add some elements yourself to make the creatives unique. Remember that they are another way to translate your ads. You can include the target audience and summarize the content via choosing the right visuals.

6. Are native ads divided into different types? What are they?

There are a set of ad types for different websites and platforms. Here are some native in-app and web advertising examples:

• Recommendation Widgets. They are usually located at the end of the media article. 
• In-Feed Units. They are included in the natural environment of the publication. These ads are marked as sponsored recommendations. 
• Promoted Listings. Usually, this type is used on e-commerce websites. Such listings make sponsored content look like the real website’s products.
• Display Ad with Native Elements. It’s a usual ad type that has a strong connection with the editorial content.
• Custom Formats. It’s a type of contextual ads that may not fit in some specific format.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

7. What is the difference between native ads and content marketing?

The main goal of native advertising is to make in-feed content as a part of the monetization strategy. Content marketing is not about making money. It helps to build brand image and communicate with customers without any selling tricks.

In the previous point, we’ve listed the types of native ads. But what about content marketing? You can use blog posts, videos, infographics, guides, podcasts, case studies to build an effective content marketing strategy.

Native content makes everything to lead the user to the next step of buying a product. But this content aims to create an emotional connection between the brand and the user. You can tell a story giving useful information.

8. I want to place my ads on mobile apps. Is it possible with native campaigns?

Launching a native ad campaign choose between web or in-app formats.

Moreover, in-app native ads have some advantages you can’t miss.

• This format is new, so it will be much easier to get conversion and high CTR.
• Be sure that you get an only real audience – users of an app. 
• Avoid banner blindness with these customers who see in-app native ads very rare. 
• Besides, in-app native content pass strict moderation that helps to support brand safety. 

9. How can I optimize my native campaign after start?

Native campaigns always need competent optimization. It helps to upgrade your campaign and attract a fresh target audience.

The easiest way to optimize a native campaign is to work with creatives. You can prepare a lot of different options and update them from time to time. Don’t forget that creatives tend to burn out and result in a CTR drop. In RichAds, you can optimize your native ads according to such parameters as Device, OS, and Browser language.

10. Can I target my native ad campaign?

Targeting is an essential part of any campaign settings.

In RichAds, you can target users of your native campaign by geo, device, carrier, browser language, and other parameters.

In order to improve your campaign performance use advanced settings and test Automated rules, Whitelists or Blacklists, and Micro bidding flagship features.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Briefly with RichAds: Start with Native Traffic appeared first on RichAds Blog.

ProfitSocial SmartLink shares the vest approaches to Sweepstakes vertical: creatives, landing pages, traffic sources, and the best offers.

Sweepstakes in affiliate marketing: what is it?

Sweepstakes offers are a perfect choice for seasoned affiliates and beginners. Find out which traffic sources will ensure the profitability of your campaigns.

Sweepstakes have been around for quite a while now. The vertical, yet, remains one of the most popular and profitable go-to options for all sorts of affiliate marketers. And this trend is not likely to change any time soon. Sweepstakes are more alive than ever, regardless of the heavy competition.

ProfitSocial Smartlink are here to share their insights and expertise on the subject.

People associate sweepstakes with giveaways that allow participants to win various gift cards and gadgets. Visitors need to sign up and share the required details to participate in the giveaway. Sweepstakes are a rich source of data. Advertisers use the information they can receive from users: their emails, age, house, etc. In turn, affiliates get conversions if users sign up. And users get a real chance to win a free prize. But choosing the right traffic source accounts for 90% of the campaign’s profitability.

Essential information on Sweepstakes

When dealing with sweepstakes offers, it is crucial to make visual appeal work since it accounts for around 70% of the campaign’s performance. Given that landing pages ensure the engagement, the placement and length of forms are critical. Advertisers typically require such user details like full name, email, age, and sometimes phone number and credit card details, depending on the type of offer.

Naturally, the shorter the form is, the easier it is to get a conversion. Besides, the information required by advertisers also depends on the geo. When it comes to Tier 1 countries, credit card details are a must. Therefore, the competition is as high as payouts. As for Tier 2 and Tier 3 countries, the payments are lower, and the requirements are milder.

There is still a false belief that it is possible to maximize ROI without pre-landers when running Sweepstakes offers. Naturally, it is not the case. We recommend avoiding direct linking at all costs and suggest using classic approaches to the funnels.

To build a killer funnel for Sweepstakes offers, affiliates should analyze converting ad creatives, pre-landers, and approaches of their competitors. Besides, it is crucial to hand-pick the offers that are suitable for the target audience and best-performing geos. In other words, match interests like a pro to attract users and boost engagement.

Approaches to Sweepstakes landing pages and creatives

• Surveys, quizzes, and roulettes are still applicable and trendy when it comes to designing pre-landers.

• Translate all the ad creatives and pre-landers to make them look “native” and match the languages of countries you are driving traffic from. This way, CR will be higher.

• Another way to warm up the target audience is to let people choose one gift out of multiple options. In this case, the gifts not listed in the offer cannot be obtained by users. To generate interest, it is important to visualize that you are out of those gifts. Make users choose the product that will bring you conversions. In a nutshell, the goal is to create hype around the offer.

What about traffic sources?

Sweepstakes work best with push, native, and pop traffic. Contrary to popular opinion, affiliates should be extra careful with social traffic. Given that driving social traffic is complex and requires large budgets, we recommend beginners to stay away from these traffic sources.

As for seasoned affiliate marketers, it depends on the budget because these traffic sources often require additional efforts and expenses like buying cloaking services. Besides, social media usually act hostile towards sweepstakes, so there is a high probability of getting banned.

Even though push and native traffic sources are limited in their targeting capabilities when compared to social, they are the top-performing ones.

• Push traffic sources, however, are more candid and easily understood.
  These sources typically have high payouts and mild requirements for ad creatives, they often limit and forbid some of the well-known approaches used in sweepstakes promotion. For instance, some of the misleading techniques, straightforward or shocking headlines, and brand names are often forbidden.
• Native traffic sources perform well with CC-Submit offers.
  Even though today many native networks forbid the promotion of Sweepstakes, it is still possible with the help of cloaking services.
• Pop traffic, for instance, is famous for bypassing banner blindness. Besides, it easily adapts to any device and does not require significant investments. When working with pop traffic sources, affiliates need to pay attention to blacklists and whitelists. Therefore, timely traffic sorting and campaign optimization will do the trick.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The best offers for Sweepstakes vertical

Here are the best sweepstakes offers from ProfitSocial:

[WEB+WAP] Iphone 11 /CA – Ccsubmit 25 usd
[WEB+WAP] Apple Watch Series 5 /US – Ccsubmit 25 usd
[WEB+WAP] iPhone 11 Pro White /IT – Ccsubmit 20 usd
[WEB+WAP] Sweepstakes Smartlink /International up to 25 usd

Conclusion

Since sweepstakes remain popular and trending, it is safe to say that it is still possible to make a profit with sweepstakes offers. Besides, people love freebies, and with the correct approach to the target audience, any affiliate can conquer this vertical. Testing ad creatives and geos, incorporating gamification techniques, and making a little extra effort will yield great results.

Don’t miss out on the high profits from Sweepstakes promotion with RichAds‘ traffic! 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Your guide to Sweepstakes: best sources for killer ad campaigns appeared first on RichAds Blog.

Target CPA automatically identifies the sources that convert better and prioritize them over the sources where the number of conversions is lower so your ad spend becomes more efficient. Therefore, the cost per conversion goes down, and the campaign receives more conversions at the targeted price.

This function is also known as the target CPA goal.

How does the feature work?

The algorithm of the feature consists of 2 phases: 

1. warm_up
2. launched

In the first stage (warm_up) the algorithm evenly buys up traffic and removes non-converting or too expensive sources. After a campaign has spent enough money, it is put into launched mode. At this stage, the algorithm selects the optimal bids to get conversions at the target price. Set target CPA and see how it would work for your advertising campaigns.

What are the benefits of Target CPA for advertisers?

The algorithm automatically:

• sets up the best start-up sources to get the first conversions quickly;
• filters non-converting sources;
• selects the best bids to get conversions at the target price.

How to set up Target CPA?

1. Set up conversion tracking and get the first test conversion.

2. Choose Target CPA as an optimization strategy.

3. Set up advanced targeting.

4. Set up a daily budget.

5. Set up Target CPA.

Target CPA automatically identifies the sources that convert better to help you earn more and spend less. This is the top feature that helps to make a profit. Would you like to try it right now?

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Target CPA 2.0: Automate Optimization and Get Fast Conversions appeared first on RichAds Blog.

You must have already faced advertising windows that open up or under the page the user is browsing at the moment. Affiliate marketers call this kind of windows pop ads. There are different types of such advertising but 3 of them are the most popular ones:

• popup – appears on top of the content the user is browsing;
• popunder – appears under the window of the user;
• clickunder – appears under the window of the user after the first click.

Today pop advertising is one of the most popular options for interruption marketing.

2. I’m new to affiliate marketing. Is it reasonable to start my journey from pop ads?

Pop ads are the perfect choice for newbies in the sphere. Pop traffic stands out by low bid prices and huge traffic volumes. It’s perfect for those who want to try their hand in affiliate marketing with minimal spending. Newbies can learn, master, and even make mistakes. Low prices will not allow users to spend huge sums.

Moreover, you don’t have to think about creatives. The key to success is just a converting landing page. Also, pop traffic is not as fussy as Facebook, contextual, or other traffic types.

As you can see, the advantages of pops for newbies are countless.

To start a pop campaign you need a few elements:

1. Traffic source. We recommend choosing an advertising network or platform that has all the features to make the campaign launch easier. Search for feedback from other users, evaluate the pros and cons. High-quality pop traffic you can find in the RichAds advertising platform.
2. Offer. Use options that will be interesting for a huge number of users. Too specific offers will hardly work in this case. You can find some offers from different CPA networks in the article.
3. Landing page. Converting landing pages is a necessary component of success in pop ads. You can make a landing page by yourself or find them with the help of special spy tools. Also, landing pages are offered in CPA networks you’ve chosen. Here are some examples of landing pages for leading verticals.
4. Tracking tool. At first, tracking tools may seem complicated and confusing. It’s not true. Set up tracking for the first time and then you will only enjoy the process of tracking results and performing optimization. Find step-by-step tutorials on how to set up 7 top trackers here.

Here are the verticals that will definitely convert with pops:

Choosing a vertical remember that it should have low payouts and bring conversions easily. Also, the vertical should engage a huge audience and be as universal as possible.

Don’t forget that you can get a profit only if you know what and whom you sell. Narrow verticals will hardly work with pop traffic as they target a very special group of customers. Learn more about verticals for pop campaigns here.

The best verticals for pop ads at RichAds advertising network

RichAds advertising network offers a high quality and huge amount of popunder ads traffic. Each month the team prepares a report on the best performing geos and verticals, based on inner data. You can keep being caught-up of all the trends following the tag “Best geos and verticals”.

The most converting verticals for pop ads in March 2024, haven’t changed a bit. They’re still safe to advertise, as they remain Gambling, Betting, Media and Finance.

• Gambling;
• Betting;
• Media;
• Finance.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. How to choose an offer? Are there some rules to remember?

A kind of offer plays an important role in your success in pop ads. We can give you some recommendations to increase the probability of your success:

• Ask your affiliate manager about the best offers in your vertical. Feel free to ask for updates and new offers.
• Use spy tools services. It’s necessary if you don’t want to miss any popular offer that shows nice results.
• Don’t forget about a/b testing. This way is best to identify the best performing option. But don’t test lots of offers simultaneously as it needs a bigger budget.
• Make split testing of the same offer from different CPA networks.

6. What about GEOs? How to choose it according to the budget?

Choosing a GEO fully depends on your budget and experience. You can choose any country from Tier 1, 2, or 3.

Tier 1. These countries have high bids and intelligent audiences that can disable and ignore ads. Despite the high payouts advertising here requires certain skills.

Tier 2. This tier has huge traffic volumes and quite moderate payouts and CPC rates. Before launching a campaign don’t forget to implement localization of the landing page as well as do market research. 

Tier 3. These countries have huge traffic volumes, low competition, and low payouts. Don’t forget to perform localization and check the development of technologies in a particular country.

The best geos for pop ads at RichAds advertising network

For the past month, changes have been quite small to the most profitable geos to advertise pop ads on at RichAds ad network. Malaysia has lost its place among the top regions, and Brazil has got it in return. Now it will hold a place among other top geos for pops in March 2024: USA, Indonesia, Russia, Vietnam and Japan.

Top-notch bundles to test for pop ads in March 2024 at RichAds:

• Gambling: IDN, VNM, BGD, BRA, JPN;
• Media: USA, RUS, SRB, GBR, VNM;
• Finance: ARG, POL, GRC, ITA;
• Betting: USA, VNM, BRA, EGY.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

7. There are different types of pop traffic. How to choose the appropriate one for my offer?

There are 3 types of pop traffic: popup, popunder, and clickunder.

Popup. This format is effective but quite obsessive. The new window appears against the user’s will and may irritate them. Moreover, popups are usually blocked by special software and ignored by users. In this case, it’s better to use special offers that are targeted at the audience of a certain website. Thus your campaign will be the most effective.

Popunder & Clickunder. Popunders and clickunders are less compulsive. This page should be as attractive as possible to catch the user’s attention. But still, these types of pop ads will work only with segments of products or services interesting for a broad group of customers.

8. Is it difficult to prepare converting landing pages for pop traffic?

In pop campaigns you don’t have to use creatives, so, all the efforts should be aimed at landing pages.

• Prepare clear and vivid slogans. Don’t make your messages too complicated, avoid implications.
• Use a call-to-action button. Place it at the top of the page and use a simple message with figures and bonuses.
• Don’t forget about the loading speed. The page should load until the user clicks and closes the popup or popunder window.
• Add triggers that will motivate users to make target action. Place them in thematic blocks (guarantees, contacts, delivery, etc).
• Think about the combination of design and content. Which component prevails depends on the sphere of the product/service.

What pitfalls should I assume while working with pop traffic?

You may think that pop traffic is the perfect type of ads with no disadvantages at all. But it’s not as simple as that.

• Often closed by users. It means quite a low engagement rate.
• Intrusive ad type. Popups and popunders may distract users from their activity and block on a subconscious level.
• Lots of bots and spam. This ad type influences brand reputation. Be careful not to harm and not to get negative effects.
• Pops can be blocked. Often pop ads are blocked by special instruments on Chrome and Firefox.

10. How to optimize my pop campaign effectively?

While working with a pop campaign you can optimize the user’s profile and traffic source.

Optimizing users’ profiles try to change the following parameters taking into account the data and conversions from the tracking tool: city & region, device, OS, browser, etc.

Also, you can optimize the traffic sources. To make it in RichAds you can use special flagship features, for example, Automated rules and Micro bidding. Automated rules allow creating automatic settings for black and white lists according to different parameters. Micro bidding helps to set up different bids for different parameters of one campaign.

Also, we recommend creating separate campaigns for mobile and desktop traffic to identify which type converts better.

Case studies from RichAds

• Gambling Offer On Bangladesh With 119% ROI Using Pop Ads
• mVas Offer On Peru With A 180.58% ROI (CPA $0.32)
• 310% ROI With Gaming Mobile Subscriptions

Remember that you can find high-quality popunder and clickunder traffic in the RichAds advertising platform. 

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Briefly with RichAds: How to start with pop traffic appeared first on RichAds Blog.

What to choose? For those who want not only to sell the product but also to build a brand, we recommend a native advertising format. Find 5 proofs why it works in our new article.

What are native ads?

Native advertising is a paid ad format that matches the form, quality, or function of the content they are put into. 

Here are some native advertising examples:

• Recommendation Widgets;
• In-Feed Units;
• Promoted Listings;
• Display Ad With Native Elements;
• Custom formats.

5 reasons to start running native ad campaigns 

1. Avoid banner blindness and ad blockers

Usually, people try to avoid any kind of banners in spite of their placement. Native banners are seen twice as much as standard banner ads. The organic look of native materials make a user-friendly environment that encourages website visitors to click ads more frequently. 

The most important advantage is that it’s not perceived by users as a straight marketing tactic. That’s why website visitors are much more loyal to native content. 

Speaking about the correlation between ad blockers and different ad formats, native widgets are almost never blocked as it’s accepted as a benefit for users. 

Research shows: people engage with native ads as frequently as with media materials.

Native content is a part of the brand. That’s why users don’t treat it as an invader advertising content.

Read How to Promote Dating with Native Ads here.

2. Attract only relevant audience using a wide range of optimization options

Possibility to optimize native advertising campaigns makes them especially attractive for lots of affiliate marketers. Optimization allows upgrading your native campaigns to get as much profit as possible.

In native campaigns, you can work with your creatives analyzing their performance and changing them after identifying the best converting option. Remember that creatives may burn out, so, it’s important to change them regularly and prepare lots of different variants from the start. 

RichAds Expert’s Tip:
Prepare up to 10 creatives for your native ad campaign. Creatives are very important for this ad type and even the most unexpected variant may play out. You can also request them from your manager at RichAds for free.

Running native ads campaigns on RichAds advertising platform you can do native ad campaign optimization according to different parameters. Flagship RichAds features will help to create Automated Rules for your campaigns, use black and white lists, and set up different bids for different parameters of one campaign. 

3. Use native content to boost your ROI, increase impressions and CR (as compared with banner ads)

Native ad formats increase the user’s credibility and brand awareness parameters. The fact that it’s perceived as media content may skyrocket the ROI of your campaign. But remember, ROI depends on a lot of other factors as well – CPA network, creatives, landing page quality, scheduling, etc. 

Statistics show: Consumers looked at native ads 52% more frequently than display ads.

To get high ROI it’s important to be sure that your ads are delivered to the right audience that’s why targeting plays such a significant role. RichAds advertising platform offers targeting options for native banners that perfectly fit even for the start: country, region, device, browser, browser language, OS, carrier, etc.

4. Launch campaigns in almost all verticals and scale up easily with native ads

Native materials are a universal traffic type as it will bring profit almost in all niches. Thanks to the organic format of native content even advertising of nutra products will not look quite loathsome for users, increase click rate, and conversions. 

Usually, native content shows steady and permanent results that’s why it can be easily scaled up. If you see great results and high conversion rates, don’t waste time and start scaling your campaign up to get even higher profit. You can increase your daily spend limits and continue testing. 

So, native ads become especially appealing not only for newbies but also for experienced experts who can deposit huge budgets to get successful results. 

5. Don’t waste your time on adapting 

With native ad types, you don’t need to optimize your native teasers and banners for different devices. The user can see your ads on mobile or desktop and the ads will adapt to these devices automatically. You don’t have to care about the size and how your banners display. Just upload a few creatives and don’t worry about the result!

RichAds advertising platform offers Native Premium Sources.

We will help to optimize your creatives, messages, and CTAs for use on different popular websites with millions of users. Browsers with millions active users, content, and media are waiting for your native input.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post 5 reasons: Why you should launch native ad campaign appeared first on RichAds Blog.

1. Hi, Amy! We are so glad you came to our blog to share your expert insights. We know that your affiliate marketing experience is more than 15 years from now. Could you tell us more about how it all started?

Amy Cheung: A bit of a story about that…
9-Jan-2006 I registered my first domain name online – had been interested in internet marketing for a while but finally took action.  

Morning of 10-Jan-2006 I was super-reluctant to go into work (as a Project Manager with an international car parts company), but went anyway.

10 minutes after I arrived at the office, I got what I wished for – got pulled into the manager’s office and was told I no longer had a job (the whole plant got shut down a month later – downsizing of the automotive industry).

Colleagues that escorted me out looked mega guilty, but I floated all the way home as though in a dream. Never had another job since.

Basically, I set my intention to be free and focused on it, then let the law of attraction take care of the rest. This has always worked out for me.

I joined the STM forum in 2014 as a regular member. I loved all the discussions! I got a ton of help from other members, and I also helped other members with their questions. Wanting to offer value and help other people is what has always made me tick. Unbeknownst to me, the administrators on the forum were looking for a moderator to join the team. They noticed my activity and asked if I would like to be a mod and I said yes – and it’s a post I’ve happily held to this day.

2. Why did you choose affiliate marketing as a sphere to progress in?

Amy Cheung: Being an online marketer meant you either promote your own products and services, or those of other people (i.e. through affiliate links).

And promoting other people’s stuff is certainly easier – no need to create products or deal with customers.

It’s also lower-risk because I’m not married to anyone affiliate offer – if I test 10 and all are unprofitable I know I could still test the 11th to potentially find a winner to make it all back and more.

3. Affiliate marketing was going through a difficult time in 2020 (during the COVID-19 pandemic). Has it already recovered so far?

Amy Cheung: The way I see it, and also based on having talked to a ton of other people in the industry, the pandemic was actually BENEFICIAL to affiliate marketing and the entire online marketing industry in general.

Because so many people were stuck at home, there was a massive surge in online traffic. The e-commerce industry was among the biggest benefactors – even people that didn’t use to buy online started doing so due to the lockdowns.

Any “difficulty” we’ve had to go through during the last couple of years, was not related to the pandemic directly. I could see a few issues:

a) Ad platforms like Google and Facebook have become stricter in enforcing advertising policies by banning ad accounts. Many affiliates were affected because a subset of affiliates would promote in a misleading way, resulting in these platforms becoming ever more vigilant in spotting (and putting an end to) non-compliant behavior.

b) The iOS14 changes have made it so much more difficult to run profitably on Facebook, which prior to those changes had been one of the biggest sources of paid traffic.

c) The bullish crypto market and the rise of NFTs have lured many affiliate marketers away. I personally know of at least several big affiliate marketers that have left the industry (at least for now) to pursue crypto/NFTs.

Having said all that, there were forces that have come in to balance out the difficulties:

a) To combat account bans, more affiliates have started to run under agency accounts (at the cost of a % of their ad spend).

b) To combat iOS14 changes, affiliates started to focus more on producing amazing ad creatives. Many affiliates have also turned to Tiktok instead – and some have found massive success (as reported by threads on the STM forum).

c) Although the affiliate marketing industry has lost some good people to crypto, we’ve also experienced a surge of new affiliate marketers that have decided to pursue work-at-home opportunities. Some people lost their jobs due to the pandemic and lockdowns. Others just want to work from home to avoid the commute and save on childcare costs. So they went looking for income opportunities online – and some of them found affiliate marketing and the STM forum.

4. How does affiliate marketer 15 years ago differ from 2022-version?

Amy Cheung: 15 years ago, it was STUPID easy to do affiliate marketing! Not enough of us were running enough misleading stuff to alarm the big ad platforms. I was direct-linking from AdWords to ClickBank products and was making 5-figure profit months before I even knew what I was doing. I could throw up a dating offer on Facebook and be profitable the same day. And landing pages/pre-landers? Never heard of those – direct-linking was ALL I did and all I had to do. Those were glorious times!

However, 15 years ago, there weren’t one-tenth as many affiliates offers in as many verticals as is available today. Also, there weren’t as many traffic platforms or traffic types – by a long shot.
But there’s no need to think, “so I’ve missed the boat!”. There is and ALWAYS will be more opportunities in the affiliate marketing industry, plus there’s always more room for innovation. You don’t need to dominate the whole pie to be wildly successful – you just need a small sliver of that 12-billion affiliate marketing pie to make your efforts worthwhile.

5. What about push & pop traffic as well as calendar, in-page, and redirect? What are their perspectives this year?

Amy Cheung: You’ll find very comprehensive answers to this question in our recently-released, 300-page “What’s Working in Affiliate Marketing in 2022” report – which can be downloaded from here.

Personally, I know that pop and push traffic still has lots of potential. Compared to Google or Social, they’re relatively easy to run, have relatively few compliance restrictions, and are certainly a lot cheaper to learn and master.

6. What verticals to drive traffic to this year? Which ones seem the most promising to you?

Amy Cheung: According to the “What’s Working in Affiliate Marketing in 2022” report, some of the most popular verticals this year are:

• Nutra/Health
• Mobile Apps / Utilities / Antivirus
• Ecommerce
• Gambling/Betting
• Finance

But this is across all traffic types – some of these don’t apply to pop/push traffic. If you want to see what’s working best with pop and push, please read the report and look for entries submitted by pop and push traffic networks.

7. Tip for newbies from Amy Cheung: how to start with a limited budget?

Amy Cheung: If you’re considering pop/push, your wallet will thank you! Because these are the cheapest ways to start when learning paid traffic.

Focus on tier 3 or 4 geos (i.e. what are considered “developing” countries as opposed to developed countries). And test low-payout offers (<$3, or better, <$1).

This way, you can collect a lot of data on the same budget.

8. What about GEOs? Tiers to make a profit in?

Amy Cheung: I’ll stay general – as any specific advice would become outdated fast.

Pop and push traffic campaigns are so easy to set up that I would encourage everyone to test as many geos as possible.

Of course, if you’re a new affiliate with a limited budget, focus on Tier 3 or 4 geos. Cheaper CPMs + lower offer payouts = you can collect more data on the same budget, which can help you to maximize your learning, as well as allow you to test more offers and landers and ads on the same budget.

But if you have the budget, by all means, test any and all geos. One of my favourite things to do is find a well-converting offer that accepts worldwide traffic and test and optimize the heck out of it. It can be so much fun!

And don’t skip over the small and obscure geos either – they can sometimes surprise you by giving consistent (albeit small) profits for a long time.

9. 5 must-have instruments for campaigns running?

Amy Cheung:
1. Quality Source of Traffic (such as RichAds)
2. Quality Offers (from reputable affiliate networks and/or advertisers)
3. Spy Tool (such as Adplexity)
4. Tracking Software (to provide you with detailed stats to help with optimization)
5. Education and Networking (that’s what the STM forum does best! Apply coupon code RICHPUSH22 for 25% off 1st month’s subscription.)

You can get from 10% to 30% off for AdPlexity depending on the plan using the RichAds promo code.
Get the promo codes for spy tools, trackers, and so on in the bonus section.

10. Let’s speak about STM Forum. Why should any affiliate become a part of the community?

Amy Cheung: There are lots of good reasons why every affiliate marketer should be on STM, but I’ll generalize to two reasons:

1. Education. With over 48k threads consisting of 400k+ posts, you can learn to be a better affiliate marketer, no matter your current experience level.

We have success stories to keep you motivated, and case studies to provide inspiration. You can also start a “follow-along” thread to tell us how you’re running your campaign, and update it regularly to get advice and suggestions on how to improve your game.

We have a large forum section catered to newbie affiliates, with step-by-step guides that will get you up and running in a short time.

2. Networking. Many STM members have formed masterminds to join forces and run campaigns together. As well, some talented affiliates that have the skills but lack the adequate budget, have found investors with deep pockets but lack the know-how, to fund their campaigns. I’ve witnessed many successful collaborations happen on the forums over the years – and it all starts by making that first post on the forum so people can get to know you.

Also:  Many affiliate sources and traffic sources have representation on STM. It can be way easier to get accepted into a network when you make that connection with their rep on STM.

When you’re a member of STM, it’s easier to get accepted by networks in general – because they know they won’t need to do hand-holding – as you’ll be receiving a good education from STM.

11. What affiliate marketing aspects must a professional and experienced affiliate marketer pay attention to in 2022?

Amy Cheung: That’s quite a broad question! A few things immediately come to mind:

1. Build a list. With rising traffic costs and increasing competition, affiliate marketers that can squeeze the most profits out of the same traffic wins.

Instead of just sending the traffic to the offer and then losing the visitor forever, why not build a list you can monetize later?

The simplest way to do this is by putting a push-collection script on your pre-landers. Doing so will often not hurt the conversion rates to your main offer significantly, and the profits you can stand to make from the push subscribers often makes this arrangement worthwhile.

Alternatively, collect emails or phone numbers and monetize via email marketing or SMS marketing.

By building a list, you own “free” traffic that you can monetize repeatedly, without having to pay for it (beyond the first time).

2. Continue to Change and Adapt!  As we’ve all noticed, the online world is changing at the most rapid pace as it never did, and the changes can only happen faster and faster (according to my belief and prediction).

So, if something is no longer working for you, change SOMETHING! Tweak it, see if you can get it to work again. If not, try something completely different.

Staying in the know about all the changes in the industry is mandatory. If you don’t know, you can’t adapt. This is where the STM forum can help.

And do keep in mind that certain fundamentals will not change very readily, for example, human psychology will remain similar. Go back to basics. Do your research. Choose an offer vertical that is either evergreen or hot currently, do audience research to find out what the ideal audience looks like and where they hang out. Figure out their pleasure and pain points to craft the right message, then put the ads in front of them on the platforms they hang out at the most.

And test EXTENSIVELY! There are only so many major campaign variables – traffic targeting, audience targeting, creatives, offer. But don’t just start throwing everything against the wall to see what sticks! Do as much research as you can by reading and networking and talking to people, to come up with the right traffic + audience + creatives + offer combinations to test. You can narrow down the scope of your testing drastically in this way.

Beyond that – test, test, and test until you find something profitable, then scale.

12. Your main personal key to success in affiliate marketing?

Amy Cheung: My advice – which I follow myself religiously:

a) Being unconditionally happy. If you’re thinking, “what does this have to do with anything”, please know that when you’re happy, you’re in energy alignment. And when you’re in energy alignment, it’s SO much easier to get everything you desire.

b) Keep testing, and never believe in the word “failure”. If nothing is working out so far, I know I’m not testing enough. I don’t beat myself up thinking I’ve “failed”.

Also: Don’t try to set a goal you have no control over, e.g. “I want to reach $100/day in profits within 2 months”. Doing so will just stress you out.  

Instead, set a weekly or monthly test budget for yourself, then aim to use it up as efficiently as you can. THIS is something that is entirely within your control. Whether you can spend that budget profitably is out of your control, so you shouldn’t worry too much about that – but if you keep spending your weekly/monthly test budget efficiently, sooner or later, something WILL give.

c) Network. Talk to 10 people, and you’ll get 10 different new ideas. If even one of those ideas can give you new inspiration, it would be worth all your effort.

In addition to intel, if you know the right people that can pull some strings for you, you’re all set. For example, access to special offers or high-quality traffic.)

Not to toot our own horn, but the STM forum is one of the best places for networking. Many fruitful collaborations have started with a simple discussion in a forum thread.

Let’s finish with a cool bonus! 💸 Special discount for our RichAds audience: Apply coupon code RICHADS22 for 25% off 1st month’s subscription to the STM Forum.

The post 2022 Affiliate Marketing Insights With Amy Cheung From STM Forum appeared first on RichAds Blog.

Basics of Native ad format

Native ads are a perfect format for those who want to support the brand safety and avoid intrusive ad formats. This ad successfully masquerades as the website’s editorial content and doesn’t look like an ad at all, bypassing standard marketing tactics.

What about parameters?

There are two types of native banners in RichAds:

• Web (492*328 and 200*150)
• In-app (1200*627 and 320*160)

Also, your creative for native traffic should include:

• Icon (150*150)
• Headline (up to 65 characters).
• Description (up to 140 characters).
• Brand.
• Domain.
• Call-to-action.

Briefly with RichAds: Start with Native Traffic.

Choosing the offer for your GEO

Nutra products vary from one country to another, and there are no “basic” products popular in all the countries in the world. 

For example, in Asian countries (Thailand, India, or Taiwan), products protecting against vermins and remedies for men’s health are very popular. 

In African countries, people tend to use food additives and diet drugs as well as products for skin whitening. 

Europe is famous for its love for well-known brands (DR Hauschka, Maybelline, L’Oreal), beauty products, and teeth whitening.

Choosing the right offer type

There are different payment models for the Nutra vertical, but for native ads, COD (Cash-On-Delivery) offers are best suited. The user first leaves their data on the website. After that, they are contacted by the call center and pay for the products upon receipt.

There is one more great model, which is called Trial. Users leave their personal details on the website, and if this information is valid, an affiliate marketer gets paid. Then the user receives the product’s sample. They are subscribed to the products and pay for them further.

A safe and trustworthy format of native ads will hardly work with Direct Sales offers where the customer has to pay right on the website, leaving their credit card’s data.

Choosing the new unique offer 

Remember that your offer should be popular and have some unique features that differ it from other options in the sphere. There are many similar products on the market now, and coping with the competition is becoming more difficult. 

Looking for the offer, pay attention to small details and unique points. It can help you with promotion and give a competitive advantage.

Don’t forget about offers with celebrities. As a rule, people believe celebrities and experts as their credibility is relatively high.

Landing and pre-landing pages approaches 

To launch a native campaign, it’s necessary to understand that your content should look as natural as possible. That’s why properly created pre-landing and landing pages are half of the success. 

Read about How to make converting landing pages for affiliate marketing here.

• Make a landing page that looks like a personal blog and place somebody’s success story here. Credibility always works.

• Use (pre-)landing pages that look like a news website with some articles on it.

• The countdown on the (pre-)landing page will help to create the limit and encourage users to buy ASAP.

• Use reviews of satisfied clients.

• Reviews and recommendations of real doctors will add the necessary expertise.

• Include photos of happy clients. People are eager to believe real customers and their honest ratings.

• Use (pre-)landing pages with discounts on certain products. 

Tactics for nutra creatives in native ads

To find the best tactics, use spy tools. There you can see all the statistics, find the most converting options, and use ideas.

• Add figures to your headlines.
  They work like a persuader and help to create an impression.

• Use photos of real clients with the product you sell.
  Don’t take professional photos, a selfie is the perfect option.

• Images of famous brands’ products are motivating to buy.
  These brands are perfect for European GEOs.

• Tell about different ways of using just one product.
  It arouses interest and makes people click.

• Use names of traditional medicine types popular in particular GEO.
  For example, Ayurvedic medicine is trendy in India.

• Mention country where certain beauty products were produced.
  For example, Korean beauty brands are popular among women all over the world.

• Give people hope to treat their diseases.
  Everybody wants to relax and find a medicine that will help relieve them.

• Use images with parts of the human body.
  Such schemes will help to focus on user’s pain points.

• Make an accent on the current situation that could help to gain weight.
  Also, you can use “before” vs. “after” images.

• Use famous types of diets.
  For example, keto diet offers are one of the most popular in weight loss nutra. 

Conclusion

Nutra is one of the most popular evergreen verticals of affiliate marketing. Still, there are no easy approaches: even the most popular offers must be analyzed to successfully launch a campaign.

Get high-quality traffic here

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Nutra and Native Ads: 2022 Tips & Tricks appeared first on RichAds Blog.

Look what they got in our new article.

Traffic source: RichAds
Ad format: push traffic
Period: 03/11/2021 – 03/22/2021
Affiliate program: Affmy
Vertical: dating
Offers: LookAWoman, DateMinx, JoinTheDating, MilfNearMe
Spent: $1721
Received: $3022.4 
Income: $1301.4 
ROI: 75.62%

This time we are testing push traffic from RichAds on our Tier 1 in-house offers. After reviewing all GEOs, we chose the United States since it has the largest volume of targeted traffic. From our experience, the LookAWoman, DateMinx, JoinTheDating, MilfNearMe offers convert well on push notifications. That is why we are going to test everything, gather statistics, make a cut and disable offers with the worst conversion rate if needed.

Choosing a traffic source

There are many ad networks for the push notifications format. Having studied the most popular of them, our choice fell on RichAds for several reasons. Firstly, good volumes and quality of the US traffic. Secondly, rich functionality for further optimization: the ability to use Micro Bidding, excluding sub-sources, OS versions, and regions. And thirdly, a friendly support team can assist with setting up a campaign for greater efficiency.

Choosing creatives

Using the free Push.CPA.rip spy-service, we have found actual ideas for creatives for the USA. A bit of imagination and we got the following results.

Setting up the campaign

The offers are chosen, the creatives are prepared, and it’s time to start setting up the advertising campaign with push traffic. The Keitaro tracker was used to track campaigns. We highly recommend using a tracker in your campaigns because with its help, you can:

1. Send metrics that will help you optimize and improve your campaigns in greater detail, for example: creating black/white lists and tracking statistics for each sub-source, among other things, excluding cities, operating systems, IP addresses, and other more flexible settings.
2. Change the rate / use Micro Bidding if necessary.
3. Conduct split-testings of the offers, and distribute traffic between them in the desired percentage.

We need to add a source and create offers in the tracker.

In order to add RichAds to the sources, click “Create”, enter the name, insert the postback and set it up according to the parameters that it can transmit.

Parameters, which will be necessary for further optimization, have been added: campaign number, creative number, sub-lists, publishers, country, city, and OS.

To create the offers, we need links from the affiliate program.

Find the necessary offers, copy the link, paste it into the tracker and it’s done!

We add the campaign in the tracker and create a stream of four offers. For the test, we distribute 25% for each one to gather the statistics. Later, if required, we will be able to distribute traffic in the percentage we need based on the data received during the optimization.

For the statistics to be displayed in the tracker, we set up a postback. After carrying out a test conversion, we see that everything works, and now we can start creating a campaign in the ad network.

We create an advertising campaign in RichAds. For each creative, we’ve made a separate campaign in the network so that in the future, it was possible to adjust the bid based on the WinRate, which indicates the place of each campaign in the bidding. 

Impressions depend on the rate: if you have a low Win Rate, you need to increase the CPC. You can ask your manager at RichAds about the size of the optimal bid. 

You can also create one advertising campaign, but with several creatives, and change the bid using Micro Bidding. However, it was more convenient for us to make one creative and one advertising campaign for analysis in the tracker.

In the targeting section, we have chosen the US and left all its regions and cities; later, it will be possible to target them. Devices – only mobile, since the conversion is better there. We’ve chosen a frequency cap: 1 impression and 1 click per user per day for the tests.

We set the $0.04 CPC. Although the system offers almost $0.2, this rate is too high for the tests. The minimum daily budget for the network is $30, so we set it. We enabled ASAP (to spend as fast as possible) to get more traffic and gather the stats faster.

In the advanced targeting, we left only the Android, starting with version 5. From our experience, the versions below do not convert because they are used on outdated models.

We will test all premium sources. Even with a $0.04 rate, we will still receive premium sources and high-quality push traffic. We are also gradually collecting the blacklist (during the moderation, the system will turn off the sources, which do not allow the prohibited content to pass).

To optimize the advertising campaign for sub-sources later, it is needed to transfer them to the tracker and affiliate program. It will be possible to see in the tracker which of them don’t work properly, after that:

1. change the rate for them using Micro Bidding;
2. exclude them.

The affiliate program manager will be able to say from which sub-sources the traffic comes in better, and that will also help in optimizing the advertising campaign.

Each offer got 300 clicks, and it became clear that it was time to turn off the MilfNearMe. One conversion with ROI -68.52% came from 270 clicks. 

Having gathered more statistics, we turned off JoinTheDating with ROI -14.47%, since it proved to be less profitable and it would be more difficult to bring it to a plus, compared with the two remaining offers.

In 2 days, we spent $190 and got a 65.53% ROI. The campaign has potential, so we decided to optimize the advertising campaign and increase the budget.

We start optimization with sub-sources to exclude platforms that do not bring us any profit. During the RichAds moderation, some of the sub-sources were disabled. However, after contacting the manager, you can enable the ones with a high conversion according to the general ad network statistics or past experiences.

In our case, only 7 sources fell into the test, and we are going to deal with them.

• We turn off three of them, as they are negative.
• We turn off one completely since it has less traffic than the top sources (only 191 clicks), and it will not bring us incredible results.
• We could leave one more one with ROI of 37.14% since it is positive, but we plan to raise the rate and buy more traffic, so we turn it off as well.

We leave a whitelist of two sources: with ROI of 166.99% and 96.96% and raise the rate up to 0.06.

Tip: after gathering a whitelist of sub-sources, you can launch several campaigns with different CPCs to understand at which rate there will be more traffic and what conversion will there be on the offers.

Thus, you can get more relevant traffic and save on the sources that do not give a positive result.

There is nothing to exclude from the creatives: they have worked positively on the test, so we will monitor further on large volumes if something changes. The situation is the same with the OS versions.

Then, for another week, we have used this advertising campaign for the 2 remaining offers that showed the best results: LookAWoman and DateMinx. The following indicators have been obtained for this period.

Clicks: 25578
Conversions: 1119
Spent: $1534.68 
Income: $2714
Revenue: $1179.32
ROI: 76,84%

Both sources got approximately the same ROI over the distance. One of them has a $160 higher profit.

The indicators obtained by offer were interesting. LookAWoman got an ROI of 63.78% and DateMinx got 90.54%.

In total, in 2 weeks, we’ve tested the advertising campaign, optimized it, and got a total ROI of 75.62%. The profit was $1,301.41 with expenses of $1712.00.

We have defined the converting bunch, so now we can scale: clone campaigns to get more push traffic; increase the bid or budget; test new sub-sources; try the “New Subscribers Only” feature, which gives the opportunity to segment the subscribers and send push notifications to the recently subscribed users only.

Conclusions and recommendations

• Always conduct split-tests for offers.
• Test different approaches in creatives to identify the most converting ones.
• Use the tracker to follow all sorts of metrics in order to optimize your campaign better.
• Gather statistics and disable unprofitable sub-sources, to improve the performance.
• After the initial tests, use Micro Bidding to optimize the sub-sources and make them positive.
• Check all statistics cuts for negative numbers. One OS version or one city can mess up the whole picture.

And in the end, we have a pleasant surprise for you.

Use the “AFFMY” promo code when registering with RichAds and you will receive a 10% bonus on your first deposit.

When registering in the Affmy affiliate network use the “RICHADS” promo code, and you will receive a 10% bonus to the first payout starting from $1000 if traffic spills to Affmy’s in-house offers until 05/15/2021.

We wish you a high conversion rate.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Case Study: Dating In-house Offer on Push Traffic with a 75% ROI appeared first on RichAds Blog.

Find everything about the difficulties, trends for 2020, forecasts, and the best offers for 2021 from CPA networks and trackers in our new article ??

RichAds in 2020: Our results

Main verticals for Push notifications in 2020 in our ad platform were:

• Sweepstakes;
• Gambling and Betting;
• Antivirus;
• Dating.

In general, our growth was caused by improving traffic quality. Our clients started getting better results and increasing their campaigns’ budgets. 

Also, we scaled the pop traffic base, which led to the boost of volumes. 

And all this was achieved despite the Covid-19 pandemic.

Affiliate Marketing Trends of Push Advertising from the experts. Download e-book for free.

How 2020 was different in terms of verticals, offers, traffic sources, challenges?

1. Adexico, Alina Nikolenko, CEO

To begin with, the first half of 2020 was really special and challenging, and we had difficulties in many verticals: Sweeps, Finance, Nutra, E-commerce. In the financial industry, traffic has dropped the most, as US taxpayers are eligible for tax refunds in the spring, and clients are least in need of loans.

Also, due to the pandemic, the percentage of loan defaults has increased. All this led to the fact that most of the offers were disabled, the rates on the remaining ones were reduced.

In the Sweepstake vertical, some advertisers have reduced their ad budgets, while others have disabled offers at all.

The nutra and e-commerce spheres were decreased because of the longer delivery of goods, but fortunately, most of our partners didn’t reduce budgets or cut rates. These niches stayed quite profitable for us. Also, many products related to Covid-19 appeared, which had a positive effect on our and affiliates’ profit.

2. Everad, Taisiia Davydiuk, Senior affiliate manager

The year was challenging, like everything in 2020. It was quite challenging by the pre-and post-election situation with Facebook, which made the work with this traffic source full of obstacles even for White-hat offers. Fortunately, there still were affiliates who could successfully combat moderation and run Nutra in significant volumes.

The passing year is memorable by searching for new traffic sources and exploring new ways of bypassing moderation.  

The quarantine also influenced the market. People got used to making orders via the Internet. Moreover, they started to believe everything they read on the transit/landing pages, so traffic volumes had increased.

3. Bemob, Alexey, Senior Manager of Marketing and Cooperation

The pandemic situation has affected the lifestyles of millions of people dramatically. The affiliate marketing is not an exception. 

Talking about the industry changes I will not be the first to state that the beginning of 2020 will be remembered by its significant volume decrease for all traffic sources. However a notable increase was in social networks traffic. 

Such verticals as Nutra and Betting have fallen dramatically. But in the middle of 2020 they began to restore their positions due to the focus on new reality conditions as well as the partial restrictions lifting. We hope this affiliate marketing insights will help us in 2021.

4. AffGun, Balak Sadraev, CEO

People began to show more and more interest in the affiliate sphere in 2020. This situation has had a positive impact on the revenue growth of our affiliate program. We started to work with a new traffic source – TikTok. We didn’t find any drastic changes in working with other traffic sources. 

The market continues to be replenished with new advertisers and publishers, and crypto offers become more popular. We noticed big problems with Facebook and Google at the end of the year. We were worried together with our affiliates. I want to believe that this is a common practice of these sources and not something new.

How to use Automated Rules from RichAds with maximum profit?

Which offers and verticals were the most popular this year among affiliates?

1. AdCombo, Ella Mak, Head of Affiliate Management and Una Simich, Sr. Affiliate Manager & Team Lead for COD offers

When lots of people turned to a remote-work format, they felt the urgent need to stay fit and put more effort into their daily self-care routine. It was the perfect time for different kinds of diet, body detox, and skincare – these offers are still gaining momentum at AdCombo. What’s more, our in-house  Health & Beauty offers have gained even greater demand. Their average prices allow them to fit into the “affordable treat” category, and the booming healthy lifestyle trend keeps all sorts of traffic flowing in.

There is also a huge growth in the demand for crypto offers, becoming very popular in 2020. We suppose it has happened since people want to find new ways of making money, and the financial niche is very lucrative these days.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

2. MyLead, Bartosz Magielski, Head of marketing
There is no doubt that affiliate marketing will continue to grow. This is especially true for e-commerce. All possible statistics confirm this. According to Salesforce insights, $9 billion was spent on Black Friday in the US, 29% more than a year earlier. The situation is similar to Cyber Monday – $10.8 billion, 15% more than the year before. Therefore, we spend more and more every year. Thus, affiliate marketing generates more and more profit. 

As for other verticals that you should focus on in 2021, here are the suggestions:

• Dating – people are getting tired of solitude and isolation. Dating sites allow them to stay in touch with the opposite sex and flirt; according to statistics, the popularity of Tinder during the pandemic increased by 10-15%.
• Sweepstakes – sweepstakes are always a good idea – profits from them are growing all the time. New contests appear all the time; it is one of the most popular ways of earning money, and people start their adventure with affiliate marketing.
• Gambling –- according to ResearchAndMarkets.com, traffic to online casinos increased by 13.2%; these are effective campaigns with a very high amount for each client, and their growth will certainly continue in 2021.

Read some affiliate marketing trends to boost sales here.

3. RedTrack, Dasha Nazarova, Head of Marketing & Partnership Communications
It would be a bit incorrect to name the most popular verticals for the whole year. I would say that 2020 can be divided into three episodes:

January-April ‘20 – the very first wave of the pandemic for most countries. Advertisers cut their ad budgets as they don’t know what to expect. People are stuck in their homes and start adapting (or procrastinating) to the new reality – the most popular niches: gaming, binary, gambling, mobile apps.

4. TopOffers, Nilu Yusupova, Head of BD & PR 
Affiliate marketing has seen stable, continuous growth and is set to generate revenue for everyone ready to invest in it. It is forecasted that by 2022 the affiliate marketing industry will reach the $8 billion mark (for comparison, this figure is nearly double what it was in 2015). Popular verticals such as dating, sweepstakes, and e-commerce are expected to grow further. Dating vertical shows stable growth.

What are your forecasts for the upcoming year? How will the affiliate marketing sphere change, and what to expect?

1. AlfaLeads team
People are tired of permanent bans, and many teams turn to more stable white-hat sources, even at the cost of losing ROI. Today, new traffic sources are in demand, and there are fewer stand-alone affiliates and more teams or collaborations.

One of the most important trends is the utmost creativity in approaches. To speak, we are going back to the roots of affiliate marketing, thinking out of the box, keeping an open mind, working wonders, and creating new trends.

2. AdsBridge, Kate, Account Manager
I think that the situation will not change significantly, at least in the first half of the year. The growth of the traffic will definitely continue. More people will use online for various purposes, the number of online services and the areas that offer them will also grow. 

This year has changed affiliate marketing. Most events and meetups moved to the online format. It was a new experience for everyone, and I think it will positively affect the efficiency of work and open new opportunities. I recommend being flexible and considering changing reality. Test new formats, upgrade technically as it will help you to be forward in 2021.

3. Keitaro, Ivan Rud, Development Officer
If affiliate marketers continue to storm Facebook, then we should expect new cloaking solutions. The gambling vertical will continue developing. Affiliate networks and app developers are likely to provide much more comprehensive solutions that will work with mobile traffic and manage to track events at all steps of the traffic funnel. 

Gambling and betting will elevate more among foreign countries due to the Russian Central Bank’s latest decisions.

And let’s hope that as the result of mass vaccination worldwide, the product affiliate marketing will be back on its previous positions.

4. ProfitSocial, Victoria Potolokova, BDM 
The approaches and algorithms in affiliate marketing are changing from one year to another. It’s always worth experimenting and keeping a close eye on the market. We can be sure that there will be many more surprises and updates to social networks and Google algorithms in the future, but we see this as a chance to develop and discover new techniques. The best option is to focus on the evergreen niches such as dating. ProfitSocial always offers the best opportunities for your profit. 

   

5. c3pa, Artem Butov, CEO 
Looking into next year, our expectations are positive. Dating, Crypto, and Gambling verticals will keep growing, no doubts. Regarding traffic sources, we are looking forward to seeing new trends for changing Facebook. It might be TikTok. We already work much on it and have a good ROI.

Top Offers for 2021 from Our Partners

Adcombo:
[13451] Flekosteel – MX (от $9, Health products)
[28187] Matcha Slim – ES (от $32, Diet & Weight loss)
[24992] Keto Guru – SA (от $17.5, Diet & Weight loss)  
[13247] Flekosteel – IN (от $6.5, Health products)
[25653] Detoyic – IN ($6.5, Health products)

Everad:
Arthro Lab (Hungary, $27)
Intoxic (Indonesia, $24)
Bionica (Thailand, $34)
Urotrin (Republic of Lithuania, $26)
Varius (Romania, $27)

Adexico:
Ceoo – MediaMarkt and MacBook Pro 2020 (DE) (SOI) – $2.90
ClaimThis – Xbox (IT) (SOI) (Personal Approval) – $1.85
Lidl (supermarket) – €500 voucher (NL) (SOI) – $2.85
Rush – PS5 (FR) (CC Submit) – $32.00
Total Access – iPhone 11 Pro & Apple TV+ (US) (CC Submit) – $25.00

MyLead:
Gambling – Smartlink
[EXCLUSIVE] Landing page – best gambling offers ranking
[EXCLUSIVE] Landing page – best dating offers ranking
Sweepstakes – Smartlink
eBay

AlfaLeads:
22bet Casino [IT]
Betwinner CPA [WW]
GrenzenloserFlirt – CPL DOI – [DE] – [MOB] [Exclusive]
ACCES GRATUIT – CPL SOI – [FR] [MOB]

RichAds team wishes you a Merry Christmas and Happy New Year. May all your campaigns be profitable and ROI always positive. Read our blog and use affiliate marketing tips from it. Run your push, pop, and native campaign with us in 2021.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Outcomes for 2020: Top Offers and Trends from Experts appeared first on RichAds Blog.

After the financial crisis in 2008, banks got huge masses of cheap money from the central banks. That’s why affiliate marketers can earn on these huge financial volumes. Offers are emerging at the speed of light and some of them can be quite expensive and difficult to work with. 

From this article, you will know the basics of the financial vertical and get useful tips on how to launch campaigns in this niche.

Let’s start with the definition

Finance is a gray hat vertical that includes lots of offers types with different advertisers and strategies for success. 

Financial offers are mainly based on banks’ offers granting (micro) loans, insurance services, and credit cards.

Advantages of financial offers

• Varied target audience.
  The users of the vertical are representative of different social categories with diverse interests, needs, and requirements. That’s why you can launch campaigns with low or high budgets and choose a GEO you want to benefit from.

	India
	Brazil
	Indonesia
	Thailand
	Malaysia
	United States
	Germany
	Mexico
	France
	Philippines

• Lots of different target actions.
  Target action is an important must for conversion. The finance vertical allows choosing offers with any target action you want: filling the form, granting of a loan, etc.
  
• Huge payouts.
  The banking sector has always objectified a huge money supply. That’s why experienced advertisers can depend on quite high payouts (in the range from $11 to $350).

Types of financial offers

There is a wide variety of financial offers, so advertisers can match their needs with opportunities. The profit from one user may be really high but the higher the payout the more difficult it is to earn.

Types of financial offers:

• credit cards;
• loans;
• microloans;
• binary options;
• consumer credits;
• banking service;
• brokerage service;
• deposits;
• insurance.

Advertisers are paid for the loans, credit cards, filled form, or card issuing.

Speaking about the types of traffic for financial offers, push, social, and email traffic show the best results.

Landing pages examples

Find useful tips on creatives titles for the financial vertical in our blog. Read Guide: Titles for Financial Offers

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What are the causes of failures?

Lots of advertisers suffer setbacks while launching financial offers. They dump a lot of money and don’t get conversions. But what is the reason for it?

Reason 1: Incorrect choice of offers. 
Remember about your target audience. Speaking of the finance vertical, the audience is quite diverse here. The user who is interested in microloans will hardly visit a landing page with the consumer credit offer. That’s why any advertiser should mind the difference in material and social standing and consider these indicators while choosing an offer, preparing creatives and landing pages.

Reason 2. Lack of quality traffic. 
Before choosing a traffic source make sure that it converts in finance vertical generating quality leads. Evaluate available targeting options and the possibility to verify traffic in third-party services. For example, RichAds traffic is verified by AdScore.

Reason 3. High competition. 
The finance niche is a real mother lode for all affiliate marketers. Perspectives of high payouts attract more and more specialists. The competition is increasing and it’s becoming more and more difficult to surprise a sophisticated user. It’s important to think of new bundles regularly to get steady conversions.

Reason 4. Lack of optimization.
Lots of advertisers tend to slack after a successful launch and getting first high payouts. They remain campaigns unchanged believing that those will continue turning a profit. But this judgment is clearly mistaken. Trends are changing. These changes are also shared by banking. It’s necessary to be flexible, update creatives and landing pages, finding new working tricks and approaches. 

Expert interview

We discussed all the burning issues in the vertical with the expert from the financial CPA network LEADS.su. Eugene Konovalov, Head of the Accounting Department of the network.

RichAds: What challenges has the financial vertical faced since the beginning of the COVID-19 pandemic?

Eugene: Among the negative consequences are the following:

• the review of scoring by advertisers, which resulted in increased demands on banks and MFOs;
• the stoppage of many offers because of self-isolation (it was impossible to grant loans or credit cards as banks were closed);
• the reduction of tariffs on offers due to the crisis.

RichAds: How to choose a financial offer? What to pay attention to?

Eugene: First of all, you need to decide for yourself from which source you will get traffic. If we talk about indicators, we should pay attention to HOLD on offer, frequency of statistics updating, AR, and CR as well as the average price per click (EPC).

RichAds: Can I make money on financial traffic with a limited budget?

Eugene: It is definitely possible to make money with a limited budget. For the period of the tests, it is enough to understand whether the bundle has worked or not. But it is also necessary to understand that the financial vertical is usually a “long game”, and for further scaling, it will be necessary to increase investments.

RichAds: What is the key to successful conversion on finance?

Eugene: The key is in the precise setting of targeting, the settings of the advertising company, and the source of traffic, as not all sources convert well. But the simplest and most important indicator is ROI. If it is a plus one and advertisers have no complaints about the quality of traffic, you will have profit even with low-conversion bundles.

RichAds: Trends in finance vertical for 2021. What are your forecasts?

Eugene: We expect the growth of the MFO market. Maybe banks will join the fight for the MFO niche in short-term loans for small amounts. It is difficult to make a forecast today as much will depend on further developments around COVID-19.

The best finance advertising offers

Our partner CPA#1 profitable affiliate program has prepared a list of the best finance offers. Here are the best finance push ads offers:

Binany: IDN, MYS, VNM, THA, BRA, MEX, $11-35.
Monfex Crypto: QAT, UAE, SAU, ESP, MEX, $249-371.
ZelWin: all countries, $25.
AlphaPlay: all countries, $25.
FOREX FBS: VNM, THA, UAE, MYS, IND, IDN, $70.
ForexClub: Europe, $337.

If you are looking for an advertising network to launch finance offers, read our article about the finance ads platforms to find the best one for your needs.

Find high-quality traffic for financial offers at the RichAds advertising platform. Launch and optimize your profitable campaigns with real experts in the sphere!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Finance Vertical Guide + Top Offers appeared first on RichAds Blog.