Affiliate marketing expert Joey Babineau will show how to advertise online gambling with Push ads. Here you’ll find how to set up and optimize Gambling ad campaigns. Also, we’ll show creatives, landing page examples, and some useful tricks. 

The casino offers work extremely well on push ads. It is a great traffic source for a CPA affiliate marketer as we can start running ads pretty much instantly and getting super chip penny clicks. I chose a lead generation Casino offer for Canada (CPL) with a $4 payout. For 1 day of testing RichAds push traffic, I’ve spent $22 and got 521 clicks. I’ve got three conversions on the first day of running.

Joey Babineau

Some tips for launching

🎯 Don’t use direct links as you don’t know whether someone clicks throw to the next phase or not. Also, you can’t predict whether you have quality traffic or people drop off. Joey recommends using landing pages when advertising online gambling.

🎯 Start with at least five creatives to find the best converting one. Below you’ll see that only 1 creative from 5 brings all conversions.

🎯 People usually play in the evening and on the weekends. But set up the schedule all day long for tests and then optimize results.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to set up Gambling on push ads

Setting up details:
CPC: $0.045
Mobile devices only
Impressions per user: 2 per day
Clicks per user: 2 per day
Creatives: 5
Landing pages: 3
Budget type: Even
Push ads network: RichAds

Setting up an advertising campaign at RichAds is a simple thing. You need to choose an ad format or import a ready-made campaign from the other ad networks.

I am creating a new campaign.

1. Add the creatives for Gambling offer

Setting up a push campaign starts with creatives. I have prepared 5 different options. You can start with 7 or even 10, but I decided to start my test with 5. This is the best option to try.

You can use the spy tool (Adplexity, for example) to see which ads show good results and how they look like. But never steal the creatives — it lowers CTR. Just make them look like the best examples you’ve seen.

My creatives examples for Gambling offer

My landing page example

When you advertise online gambling with push ads for mobile devices, the main trick with a landing page is that you try to engage the user quickly.

Most of the users will scroll through their cell phones. So, it would help if you had something that quickly catches their attention.

It can be a really aggressive headline on push or smth that looks like loading or a game at the landing page where users can quickly click the button and start engaging with your site.

Setting up postback

A campaign without a postback is a waste of money. I set up the whole process in a couple of minutes. RichAds is already added to my tracker as a traffic source, affiliate network, too, so everything goes fast.

It’s more convenient for me when all the data is in the tracker, and I don’t need to switch between tabs.

You don’t know how to set up a postback? Our step-by-step guide is here.
You can also see step-by-step setup using integrated trackers here.

Setting up the device, clicks, and impressions cap

Everything is simple here. As I have already mentioned, we are launching Gambling in Canada. I decided to focus on mobile traffic.

Please pay attention to my impressions and clicks limits. In both cases, I put 2 a day. As practice shows, one-click for conversion is not enough for many users, so I put 2 to give them a chance.

Setting up CPC and daily budget

I set up CPC = $0.045 and daily budget (per day) = $25.

It is essential to mention that the budget should not be spent immediately, so I set up the EVEN option.

These parameters will allow us to show ads to users all day long, and then we can see when they are most active and narrow time targeting options.

We recommend setting the budget type to ASAP (as soon as possible). This allows you to capture traffic in all possible situations where your bid is winning. Also, set a daily budget around $100 for conducting more precise A/B tests.

Setting up the browser language

Canada has 2 official languages: English and French. Language preferences will vary from province to province. I set my potential customers’ browser languages to English because I have creatives and landing pages on it.

Please note that when choosing a language, the system shows how many such users are in the country – 63.45%.

Setting up the traffic sources

The main advice is to contact your manager for the list of successful sub-lists for your vertical and country to start. It’s an essential point, especially if your budget is limited.

If you don’t have a personal manager start to test from Premium sources: this the best ad network’s traffic, and if you won’t get results on it, cancel this offer.

RichAds managers will always advise and help in setting up the ad:

• will provide a successful geo or build a chain of several geos to start with,
• they will give advice on creatives or do them for you,
• will help with setting up and optimizing the company,
• will provide whitelists from the start,
• will help you choose a profitable vertical and ligaments,
• will discuss the specifics of running your campaign.

This is all for a start! Save the campaign and wait for the first results.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The optimization process of Gambling offer on push ads

Joey starts to optimize the gambling campaign after 1 day of running. He got three conversions per 521 clicks and spent $22.

If you see the conversions on day 1, your start is great, and you can optimize anything!

Analyze which creatives work better

The test shows that only one creative from five brings all three conversions! 

If you start with one creative and it won’t work, you’ll never know that the problem is in the bad creative or landing page. Learn more about the five stages of the offers’ A/B test here and tips on creatives’ A/B test here.

Make new creatives that look similar to the winner

Now we know which creative was the winning one. We switch off the other versions and make some new creatives that look similar to the winner. 

Check which subscribers lists show good results

After the creatives, look at the data about sub-lists in your tracker and turn off non-converting ones. 

For example, we have one sub-list with 63 views and no clicks through, so we turn it off.

Joey’s strategy is the following: if he sees that some of the sub-lists have enough views and no clicks through, he understands that the placement is weak. 

After we got some more results, we’ll look through more detailed statistics on publisher ID and site ID. But the first day of running is too early for these steps.

Set up Automated rules

RichAds has valuable free tools. Automated rules help to create blacklists automatically. It would be foolish not to use it instead of doing this work manually.

My rule: add to the blacklist all publishers with a CPA of more than $3 and no conversions.

Check which OS and browser work better

Statistics show that Android and Linux bring conversions. Chrome and Samsung rule too.

But it’s too early to switch off some of the OS or browser. It’s better to get more data before switching it off.

Watch the video with the full optimization process from Joey Babineau here.

Optimization is a never-ending story, but now you know what to look at. Remember that for advertising online gambling on push ads it’s very important to change creatives in time to avoid their burnout.

Let your data drive you to success!

Find high-quality push and pops traffic for your gambling offers in RichAds.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Case study: how to advertise online Gambling on Push ads appeared first on RichAds Blog.

Push notification ads are an excellent way to reach your target audience. These ads appear as notifications on a user’s device, even when they’re not using an app or visiting a website.

Push notification ads are proving to be an effective marketing tool, especially for affiliate marketers.

Studies have shown that these ads have high click-through rates and that users are more likely to engage with them than with other types of ads.

Push notification ads also offer a number of benefits for advertisers, including a low cost per click, the ability to drill down to specific audiences and retarget users who have engaged with the ad.

The key to making push ads profitable is understanding how they work, and what common traits can be found across all profitable push ad campaigns.

This article was written by Joey Babineau.

Joey Babineau has been an online affiliate marketer since 2002.

Get more of his free training and case studies at Powerhouse Affiliate.

8 Top Traits of Profitable Push ads Campaigns

1. High Reaction Rates

Push ads will only work if we can get people to “react” to the notifications their devices send to them.

There are specific tactics we can use to increase those reactions including the use of Emojis, rich formats, planned send times (dayparting), advanced targeting, and personalization.

Many profitable ad campaigns seen on competitive intelligence tools and through our own testing make use of ads that appear to be targeted specifically to a person, a device, or to a location.

For example, a dating ad could show the user’s location or that there is a message waiting for them by someone close by.

Another example is making it appear the device itself is providing the message or that the device itself could benefit from an app or utility.

Many people make the mistake of focusing too much on ad click-through rates and not focussing on the reaction people make after seeing their ad. By making this mistake, advertisers create “clickbaity” ads that don’t convert.

2. Good User Flow

So you got someone to react to your ad, but what’s next? Focus on improving the user flow.

For example, if as soon as someone clicks the ad they get distracted, or feel like they are being tricked they will exit.

Some tips to improve user flow include using the same image (or very similar image) on the next page they visit (landing page).

In the ad example above, if “Sophie” is messaging me, I should see her picture (or the same profile pic) when I click the ad.

Users are expecting to continue “the story”.

So try testing similar images on the landing page, or a similar image with a video button (click to play).

If you are running a single opt-in dating offer make sure you pull images from the advertiser’s creatives or landing pages. This will drastically increase your landing page CTR, and the user will still feel like they will eventually talk to “Sophie”.

3. Rapid Speed Landing Pages and Redirects

Let’s not forget that people reacting to your push notification ads were never expecting to see an ad. For ads targeting mobile, the users don’t want to spend a lot of time going through a funnel.

Web page speed and redirects need to be fast. You should be using ad tracking software that is designed with fast redirects. Most mainstream tools will work.

The landing page itself does not need to have a ton of content and images.

We are using this landing page to achieve two goals.

1. First, we want to reassure the user that the “story” continues and we nudge them into another micro-step – “the click-through”.
2. We want to use this additional piece of data to optimize our campaigns further.

By tracking our landing page click-through rate we can determine the effectiveness of placements, ads, and congruency of ads to a landing page.

If there is a split-second delay in your landing page load speed and the click to offer, you risk losing that user in the flow. The landing pages we use for push are simple HTML, most info is above the fold, and we don’t use clunky WordPress pages.

4. High Converting Offers With Easy Conversion Points

There is no secret to what is working on push ad platforms. There is a common trait among all the top verticals that work on Push.

Can you guess what it is?

The main verticals that people are focussing on have “Mass Appeal”.

For example,

• Crypto tips, platforms, apps.
• Financial service providers, banks, credit cards, and phone apps.
• Sweepstakes, Coupons, etc. Preferably SOI offers if you can find a good source.
• Gambling, casino, betting.
• Health, Beauty, and Nutra.
• Ecommerce (excellent with retargeting as well).
• Mobile Games, Utilities, and Subscriptions.
• News and Entertainment for ad arbitrage.

You can find the latest updates from RichAds with a “Best Geos And Verticals At RichAds” tag.
Don’t miss new releases if you want to drive traffic with profit and spend less on research and tests.

5. Focussed on Trends

All of those top verticles can undergo a positive or negative trend.

One tool most affiliates and marketers don’t use enough is Google Trends. When a trend is happening like “a global pandemic” this affects how users react to certain ads.

If something is trending it is likely going to get a lot more reaction than something on the decline.

For example, during the pandemic, more people played games and online casinos.

Spend some time on google trends and find opportunities.

6. Something No One Else Has Crushed

If you really want to set your push ads up for success you really need to think outside the box. I know how cliché that sounds but unfortunately, it’s a fact.

The highest-earning affiliates are doing something different and unique.

Don’t just rip and run campaigns, but test different styles of ads, different marketing angles, and even exclusive offers that no one can get access to.

This means you need to build solid relationships with networks and advertisers to build out custom offers based on trends. Here is an example of a sweepstakes offer focused on a trend:

7. Separate Campaigns for Major Targets

This should come as obvious to some people but many people make the mistake of targeting too many things in one campaign.

Depending on your campaign goals it is rare that it makes sense to run a fully broad campaign.

At a bare minimum, you should be creating a separate campaign for every country. I would argue this also applies to devices. (iOS vs, Android, vs Desktop.)

So if you are looking to test an offer that accepts US traffic and all devices, this would essentially be 3 campaigns. US – Android, US – iOS, and the US – Desktop.

This will give you better accuracy in your bidding especially since each of those combinations could cost more or less for high-quality traffic.

8. Focus on High-Quality Premium Placements at First

Running on premium placements is necessary if your goal is to reach a specific CPA. If you are running arbitrage campaigns or retargeting and your goal is high pageviews, it might not be as important.

If your goal is to reach a specific cost per action or cost per install you should always start your tests on the premium traffic placements, optimize there first, then start testing new traffic and standard inventory.

Summary

Push notification ads are sent directly to users’ devices and can be customized to target specific audiences. They are often used to promote special offers or discounts or offers with a low conversion point like an app install or single opt-in form.

They can be highly effective in driving sales.

By following these tips, you can ensure that your push notification ads have a better chance of being effective and profitable.

This article was written by Joey Babineau.

Joey Babineau has been an online affiliate marketer since 2002.

Get more of his free training and case studies at Powerhouse Affiliate.

Powerhouse Affiliate 👉 https://powerhouseaffiliate.com

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post The 8 Traits of Profitable Push Ads Campaigns appeared first on RichAds Blog.