Once you’re determined to get good results on your pops ad campaigns, one way or another you get to the busiest part of it — optimization process. While optimizing a popunder campaign, you must be really careful as the traffic volumes for this format are enormous!

In this article, RichAds ad network‘s team and various experts in affiliate marketing will show you how to effectively optimize ad campaigns on pop-traffic!

The first question you face is how to make optimization on pops ad campaign? Where to start? Which parameters are the main to look at to make decisions? Our ad network experts and the 6 best affiliate marketing experts will share their wisdom about popunders’ optimization in this post.

What is optimization on pops 

The main goal of anу affiliate campaign is to get conversions. If there are no conversions, there is nothing to optimize. If you got a couple of them or even one, this means that the offer has potential in this ad network. 

For your profit, after some time of campaigns running, the cost of one conversion should be cheaper than the money you spend on traffic to buy it.

Any ad campaign’s optimization is the process of analyzing and disabling the sources, OS, devices, and other parameters that don’t bring conversions. It helps to pay less for ads and have profit in the end.

It is essential to mention that even experts in affiliate marketing don’t profit from the first day of the campaign’s running. That’s why the right moment to count your profit is not before optimization start but after it.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Main points for pop ads campaign optimization

Sometimes, the campaign starts getting conversions on the first day, but it’s not necessary. Wait at least 2-3 days to get enough data.

If there are no conversions after 3 days of running, it means that something went wrong with your landing page (incorrect URL, lousy design, problems with loading speed of the lander, and so on). If you’ve checked the landing page and it works well now, it may signal that this particular ad network doesn’t work.

At least you may try another country for this offer. Keep testing or quit.

The first thing you should check during pop campaign optimization is to make sure you have solid offers and landing pages.

Nick Lenihan, Affiliate Marketing Expert

In the testing stage, daily budget limits mean a lot. Use it not to lose money.

One more important point for optimization is to set up a postback process between the ad network, affiliate network, and your tracker. Postback is a top thing for auto-optimization on our platform. 

Auto-optimization features can be handy when it comes to pop traffic. The amount of visits is too high there, and you get a lot of data to work with in the tracker. 

Save your time and budget using RichAds top features that are available after Postback integration. Everybody can set them up once, and they will work hard while you are busy with your affairs.

You can learn more on setting up postback at all popular trackers and integrating with RichAds in our Affiliate tracking tutorials page!

Check in which time zones your ad network, affiliate network, and tracker works. If they are in different zones, you may face some troubles with data transfer. For example, the tracker won’t get the information about conversion in time, so your optimization process may go wrong. Set up the one time zone for each of them to be sure in your data.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Main parameters to look at in popup & popunder campaign optimization process

First, you should divide optimization into 2 segments: you can track the user’s profile or optimize traffic source.

In the user’s profile, you can look at:

• City & Region;
• Device (if you initially haven’t divided your campaigns into desktop and mobile);
• OS;
• Browser;
• Connection Type;
• Browser Language.

In the traffic source, you can look at a particular:

• Subscribers list;
• Publisher;
• Site.

You can optimize all these parameters according to the data you get. Please, have a look at each of the parameters in the tracker and analyze it. If a certain OS, device, or browser doesn’t bring conversions, disable them on the ad campaign’s setup page in the ad network. 

You can do it even when the campaign is running. Don’t forget to save these changes!

Every affiliate marketer has its steps to optimizing popup campaign. Somebody starts with traffic sources, somebody — with the user’s profile, and others look at the landing page’s performance first. There is no wrong or right way.

I optimize pop ads campaign in the following way.
The Traffic Source Segments are the variables specific to the traffic source. These are the ones I tend to give the most attention to once I’ve done my basic Visitor Segment optimizations.

Luke Kling, Affiliate Marketing Expert, rules premium affiliate community affLIFT

There is one more trick before we start analyzing. When we talk about pop ads there is no need to look into the tracker’s clicks parameter. The thing is that the users get into the landing page not after they click on something but automatically. That’s why on pops click means the same as visit or impression. Disable parameters connected with clicks in the tracker and make the process easy.

Learn more about how to launch and test a Pops campaign in our e-book

Нow to utilise blacklists and whitelists on popunders

While working on the optimization of traffic sources for popup & popunder campaigns, you need to be quite aware of high volumes of traffic for this ad format, and what constructs them. As soon as you know what traffic sources consist of, you can start utilising whitelists and blocklists, the best and least performing traffic sources for the campaign. Sometimes, you can get the quality data on what sources show the best results only with the help of conversion trackers.

In this part, we will tell the traffic sources structure at RichAds, show how to utilise whitelisting and blocklisting, and give some tips on optimizing paired with conversion trackers’ data!

The hierarchy of traffic sources at RichAds

For optimization, it’s important to understand the traffic source structure to make black- and whitelists.

The smallest source is a separate website. Several websites form a publisher, and a few publishers make a subscribers list.

These 4 numbers make a sublist. As you can see at RichAds, each sublist refers to the group according to its quality. Start to test with best Premium sources and then add Standard and Remnant.

Whitelists and blacklists

One of the main steps to optimizing your popup campaign is to disable non-converting sources. Why should you do this? If the website doesn’t bring conversions, it probably doesn’t contain your target audience. As you pay for impressions, using such sources may lead to colossal budget spend.

Except for blacklisting, you can also make whitelists. Remember that to make a proper whitelist; you need more time and data. To include a black- or whitelist source, you should set up source ID (32-character code) in the following format: 1 line – 1 source. There shouldn’t be any additional symbols or spaces. To set up, use publisher ID or site ID.

How much money is enough to test one subscribers list? RichAds experts say that everything depends on the payout.

Spend 1-4 payouts for your offer per sublist. If it’s low — use x4; if it’s high — x1-2.

Remember that if your budget is too tiny, you can’t test all the sources correctly. For this situation, we have an excellent tool, Source Sampling, which helps test sources in the best way even with a small budget. 

What parameters to look at in the tracker?

At first, sort your subscribers lists in the tracker to see which one doesn’t bring conversions. If you have enough data, you can dive deeper to look at each Publisher or even Site. 

Find the report for Publishers, for example, and sort them per Visit. You may notice that some Publishers have a lot of visits and no conversions. Turn them off, adding them to the blacklist. You’ll find the instructions on how to do this below.

Then you can sort the same report per Conversions and see which Publishers bring conversions. But Conversions are not enough. Have a look at the row with ROI or Profit. 

If you have conversions, and positive ROI, it’s a good sign! Add this source to Whitelist.

If you have a conversion, but your ROI is low for this source, it’s a reason to think about blacklisting or how to pay less for this source (you’ll find the instruction on how to use Micro Bidding below).

Also, you can have a look at the EPV (Earnings per Visit) per source. Compare it with the CPM you pay for these ads. If the EPV amount is close to the CPM, you have to think about them. Probably you won’t get profit from this source.

How to use RichAds features for auto-optimization on Pops?

RichAds has cool features for maximum automatization of the optimization processes and reducing the traffic budget for pops.

Make work with pop ads easier using Performance Mode, Micro bidding and Automated rules. The latter two features are allowed for the customers who have conversion tracking connected with RichAds.

How to start in Performance Mode

Performance Mode is a RichAds’ in-house feature that sets optimizaton process into an automatically adjusted mode. Once you’ve started a pop ads campaign in Performance mode, the algorithm behind it will be automatically detecting the best parameters for the campaign and set them accordingly.

Running pops campaigns in Performance Mode adds weekly fresh whitelists and blocklists, figuring them out by the campaign’s results! Thus, continuingly sorting traffic sources in this optimization flow, you get more and more highly converting sources exactly for your offer.

At RichAds you can launch a popunder ad campaign in Performance Mode right from the start. We also highly recommend to use this optimization flow for beginners and those marketers who want to get a safe choice on automatic optimization!

Also, worth mentioning that Performance Mode works simultaneously with manually added whitelists and blocklists, which increases the overall CR, decreasing the budget expenses. Plus to that, running pops in Performance Mode on Premium traffic sources at RichAds boosts the results, as this group is already configured with the best performing sources!

How to set up Micro bidding

Micro bidding allows us to set up different bids for different parameters within one campaign.

You may notice, for example, newer Androids tend to convert better, and you would like to increase traffic from it.

Formulas for Micro bidding are set up in the following way:

Parameter name: value:operation and change factor
Example: os:android 6:+0.001

For example, an advertiser’s bid for the campaign is $0.003. To make it higher for a certain OS, use the following settings:

os:android 6:+0.001(0.003+0.001=0.004 — it’s a total bid);

How to set up Automated rules

Automated rules allow creating automatic settings for black- and whitelists according to 7 parameters.

You can apply this action for:

• publisher IDs;
• site IDs;
• OS;
• creatives = landing pages;
• browsers;
• devices;
• campaigns.

Using this feature, you don’t have to set up lots of parameters manually.

To make the work of Automated rules correct, set up at least 2 logical automatic conditions.

Here are the best conditions to make black- and whitelists:

• Clicks+Conversions;
• Spend+Conversions;
• CPA+Conversions;
• Conversions+Clicks+Spend.

Automation is also very helpful for managing pop campaigns, such as traffic source rules (i.e. if spend >1.50 and Conversions < 1 pause website).

Nick Lenihan, Affiliate Marketing Expert

Let’s look into the example of blacklisting non-converting sources with Automated rules. As it was already said previously, you have to choose two logical conditions: for example, if the spend is greater than $3 and conversions are less than 1, the system will automatically blacklist this source.

Don’t forget to set up a period of time. For blacklisting, 1-3 days may be enough.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Expert’s wisdom on how to optimize popup campaign

Here you can find some useful tips from the experts on optimizing your ad campaigns on popup & popunder! You can choose your own strategy on optimizing or follow the additional tips, or even mix it.

Don’t forget about using the automatic platform features as they increase the performance and at the same time decrease the expenses and effort.

Tips from Luke Kling

The fewer variables you have in your initial campaign setup, the more likely it is that you are not overpaying for traffic and the fewer variables you have to optimize for. Mobile and desktop traffic are going to have different bids. Instead of setting up 1 campaign targeting for both mobile and desktop, create separate campaigns for them. Then, when you do your optimizations, you also won’t have to worry about optimizing for the device. The same can be done for GEOs, OS, browser, etc.

There are 2 segments you can optimize for in each campaign:

• Visitor Segments;
• Traffic Source Segments.

The Visitor Segments are standard things you need to analyze/optimize in every campaign: device, OS, browser, etc.

The Traffic Source Segments are the variables specific to the traffic source. These are the ones I tend to give the most attention to once I’ve done my basic Visitor Segment optimizations. For example, with RichAds, you would optimize the Site ID and Publisher ID.

If you want to do it like a Pro, setup automatic optimization rules. RichAds has this built-in, so there’s really no excuse not to do it! Otherwise, you can test trackers/ optimizers like TheOptimizer, Landingtrack, RedTrack, and soon, Voluum!

Luke Kling, Affiliate Marketing Expert, rules premium affiliate community affLIFT

Tips from Servando Silva

There are many things to pay attention to while optimize popup campaign. It all depends on which type of campaigns, verticals, and conversion flow you’re testing.

However, some variables you’ll always need to check when optimizing are the website IDs, the OS and browser. Filtering bots is one of the things I consider a must for Pops as where you can find more bot traffic than any other traffic source.

Servando Silva, Affiliate Marketing Expert

Tips from Ian Fernando

EPI. The only number that is important. Everything else is just tweaking.

Ian Fernando, Affiliate Marketing Expert

Tips from Nick Lenihan

The first thing you want to do is to make sure you have solid offers and landing pages. After you know you have that, you can look at the segments of traffic you’re buying and see what’s working and what’s not (i.e., Android > Chrome > WiFi or Android > Chrome > MTN). Eliminate the losers and scale the winners. If EPV > CPV, then scale (increase bids, use other traffic sources, etc.).

Automation is also very helpful for managing pop campaigns, such as traffic source rules (i.e. if spend >1.50 and Conversions < 1 pause website).

Nick Lenihan, Affiliate Marketing Expert

Tips from imAttila

Pick the best lander after 1000 visits to it based on landing page CTR and/or conversion; whichever seems to make sense.

Continue with more landers in the style that worked best.

Test the offer on the backend. Even the same offer on different CPA networks might perform differently.

imAttila, Affiliate Marketing Expert

Tips from Colin Dijs

A combination of the “3-Day Rule” and rule-based optimization based on cutting low-quality placements. Find more about this rule here.

.

Colin Dijs, Affiliate Marketing Expert

Find more tips from the experts about optimization on Pops in our e-book

Conclusion

Pop ads campaigns optimization might seem like a very busy task followed by handling high volumes of traffic and details to consider. But in the end it narrows down to these simple steps: user profile optimization, traffic sources optimization, converting landing testing, and utilising automatic features. With the knowledge of these peculiarities, you can try setting up optimization process for your popunder campaigns and get higher and higher results with the practice!

We at RichAds have prepared everything for you to optimize your ad campaigns at the platform on popup & popunder with ease! You can launch a pops campaign worldwide on 220+ geos from Tier 3 to Tier 1, getting the best results with the use of Performance Mode, Micro bidding, Automated rules and integrating conversion tracking tools. Run profitable popunder ads with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to optimize a pop ads campaign like a pro appeared first on RichAds Blog.

Going to try push ads? Good idea! We’ve prepared useful recommendations about push notifications to make your way easier.

After reading this step-by-step guide, you’ll know all peculiarities about how to set up and launch push ads campaign.

What is push ads? The main point to take into account

Push ads (or push notifications) is one of the newest advertising formats. It appears on the screen of the device over other windows. It looks exactly the same as notifications from the messengers, so banner blindness didn’t work for them!

Push ads can be sent to any user of mobile phone, usual desktop, laptop, and tablet. In other words, to any device with a browser and Internet connection.

Push notification ads consist of:

• the main image which conveys the sense of the offer;
• the small icon which explains the main photo;
• the headline is the main element to engage users;
• the message text shows the main details of the offer.

On mobile devices, it is sent in the short form without the main image. To see the main image you should expand push.

Text and icon are the most important things for mobile push traffic (up to 90% on the RichAds platform). However, for desktop traffic, the large image is the key, but it’s optional for mobile.

What you should know before launching a push campaign to make a profit?

Push ads are about the real people that subscribe to push notifications. Every push ad network has unique subscribers. Creatives and targeting options that were working somewhere else may not work in another network.

We’ll guide you on setting up and launching a successful push campaign on your very first attempt.

1. Launch your push campaign with the broadest settings possible.

This will allow you to test the audience and understand how the offer converts on this traffic. This applies to the so-called technical targeting (device, OS, browser). It provides valuable insights into the differences between audiences from one network to another.

As for traffic sources, in our network, it’s better to start a push campaign directly on sources from the Premium group. Running on RON (all sources of the advertising network in the selected country) requires a substantial budget for testing and may initially show inferior results.

2. Initiate the campaign with 5-10 different creatives. 

Having only one creative is a significant mistake; even if the creative is not successful, without A/B testing, you won’t know it, and you might drain your budget.

3. Prepare pre-landers for push ads campaign. 

Due to the nature of the format, there’s limited space on the push itself. To boost engagement, redirect users to a pre-landing page. This tactic has shown positive results but direct linking is a good strategy too. Try them both.

4. Start with ready-made whitelists.

Premium sources, as mentioned earlier, are the best in the network. However, they may convert differently for various verticals and geos. Consult your manager for a whitelist tailored to your offer. This way, you’ll achieve positive results faster and with lower costs.

5. Collaborate with a personal manager from RichAds.

Our network managers are always ready to provide guidance and assistance in setting up your campaign. They can suggest successful geos or build a sequence of several geos to start with, assist with campaign setup and optimization, provide whitelists from the start, and help create creatives.

Your personal manager is available to every client with a deposit of $500 or more.

6. Use Performance mode.

Smart people say you should minimize costs and maximize valuable actions. That’s exactly what the Performance mode in RichAds does. This mode offers several privileges, including daily source updates, automatic addition of the best resources to whitelists, no need for a tracker, and many other features that we’ll discuss in detail later.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to set up and launch a push campaign step by step

1. Decide on your campaign optimization strategy

At RichAds, there are three available campaign optimization options today: Performance mode, Manual CPC, or using the Target CPA. Why discuss optimization before understanding how to launch a campaign? The choice of optimization strategy will influence the subsequent campaign launch setup.

1. Performance Mode is suitable for both beginners and experienced affilaties. Here are the perks associated with Performance mode:

•    Daily source updates: the mode automatically adds the best sources to whitelists every day, considering their relevance and effectiveness.
•    No need for a tracker: using Performance mode doesn’t require tracker setup, facilitating a quick campaign launch.
•    Micro-bidding: this secure method allows adjusting bids for specific sources, thereby optimizing the cost per conversion.
•    Target CPA: the automatic algorithm aims to achieve the set cost per conversion, creating micro-bids and forming black and white lists to optimize the course of advertising campaigns.

2. Target CPA is more suitable for experienced publishers who have launched push campaigns and know how to set up postback (data transfer from the tracker to the advertising network) and work with it. To unlock this optimization method, go to the “Tracking” tab.
   
   Target CPA enables you to obtain conversions at a target cost without your intervention. Set the budget and desired cost per conversion, and the RichAds system will handle all the optimization for you.

3. Manual CPC is suitable for those who enjoy doing everything by hand. From setting up the advertising campaign to optimizing it, everything needs to be done independently.

2. How to set up postback?

Regardless of whether you chose manual optimization or automatic, setting up postback is the simplest and most effective way to track conversions when it comes to pushes and pops.

Postback integration can be set up in the “Tracking” section.

When configuring it, you transmit part of the information to the advertising network, and managers can assist you with optimization. Conduct a test conversion to ensure your tracker is working properly. Thanks to postback, unique features like Automated Rules and Micro Bidding become available.

Choose one of the suggested trackers and connect it to RichAds.

3. Use no less than 5-10 creatives

Creating a variety of creatives for an advertising campaign is a crucial step to enhance effectiveness. This allows for A/B testing, adapting content for different audiences and moments. Diverse creatives help identify optimal content, improving conversion and campaign efficiency.

Prepare and upload creatives for the campaign.

Get a collection of 300 push notification icons absolutely free. Accelerate the visual design of your campaigns right now!

• Creative options make the campaign more diverse and appealing to users. In our blog, there are guides on creating creatives for top verticals: finance, gambling, nutra, sweepstakes.

• When preparing creatives for mobile push notifications, focus on the icon and headline. The main visual on the phone screen can be seen by expanding the push before clicking the link.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. Select the country to launch push ads campaign

RichAds provides targeting according to the country, city, or certain district. At the start, it’s better to choose the whole country and then optimize separate locations according to the results: some regions may bring more conversions than others.

An exception may be offers targeted at a specific city within the country.

5. Split your advertising campaigns into mobile and desktop

The behavior of audiences receiving pushes on mobile and desktop differs. Push notifications are more noticeable on computers, while on mobile devices, they may get lost among other notifications. Moreover, audiences on different devices may react differently to pushes: mobile pushes are more restrained as they lack large images, while on computers, they are more prominent.

To simplify optimization, segment your campaigns. This makes it easier to filter different OS and other parameters that vary across devices. It can also help save costs as one of the devices typically has a lower CPC. Check with the managers for current CPC breakdowns by device.

6. Limit ad impressions and clicks

The more, the better – not the most optimal choice for push campaigns. Limit impressions to 1-2 per day. Exceptions may include significant events like the Champions League or FIFA, where you might benefit from showing your ad more frequently.

Apply the same approach to clicks. Typically, users need a maximum of 2 clicks on an ad to make a decision. If you don’t set this parameter, someone might click on the ad multiple times, and you’ll be charged for each click, even if the person doesn’t convert on the third or fifth attempt.

7. Specify your bid

To avoid setting a bid that’s too high or too low, consult with your manager as click prices may vary. The average bid for your GEO for different devices can be found on the right side of the screen after selecting the country. The average and top bid for the country are visible during campaign setup. It’s advisable to place a bid higher than the average to win in the auction. If you aim to get all available traffic, place a bid higher than the “top bid.“

8. Enable CPA goal (optional)

CPA Goal allows you to set the maximum acceptable cost per conversion. Once the campaign receives 10 conversions, the algorithm strives to reach your specified conversion cost. It directs more bids to sources that have already shown results. This feature is available to those who have set up conversion data tracking.

9. Set budget size and type

For testing effective combinations at the campaign’s start, we recommend setting budget limits of at least $100 per day. This helps avoid unforeseen expenses during the testing phase. You can disable budget constraints when everything is optimized and performing well.

We recommend setting the budget type to ASAP (as soon as possible). This allows you to capture traffic in all possible situations where your bid is winning. Also, set a daily budget around $100 for conducting more precise A/B tests.

10. How to set up additional targeting (Optional)

On our platform, approximately 96% of the volumes come from mobile traffic, while around 4% come from desktop.

The RichAds ad network allows you to set up targeting based on:

• devices,
• browsers,
• operating systems,
• connection types.

We recommend adjusting these parameters during campaign optimization. Each traffic source has its peculiarities. It’s crucial not just to copy settings from other networks but to conduct tests and optimize the campaign based on the results.

Exception: campaigns that can only target specific devices or mobile operators. In these cases, these parameters need to be configured immediately.

You can also choose the most common options: OS, browsers, languages, connection types, etc. You can view the popularity of a particular parameter in the selected country during the selection process.

11. Choose subscribers lists for your push display

The first thing any push advertiser should understand is the hierarchy of traffic sources. Subscribers lists are the largest traffic source for pushes, consisting of several publishers, each made up of individual websites.

It’s better to include all sources from one group if you have no experience launching a similar offer in the same GEO. Only in this case will you know exactly which sub-lists are effective and which are not. Ineffective sources can be disabled during campaign optimization. Personal managers can share lists of the most successful sources for your offer.

We’ve made it easier for you by categorizing all our subscribers’ lists based on their success. We recommend starting the campaign with a group of Premium sources and deciding to connect other sources during optimization. More details about subscribers lists groups can be found here.

Sources are divided into 4 categories:

• Premium: top-performing push sources that convert the best and are updated monthly,
• Standard: functional but not the cherry on top,
• Remnant: convert slightly less effectively than others for your GEO,
• New: all new sources that haven’t been tested or categorized yet.

12. How to set up your advertising campaign schedule (optional)

This feature is beneficial for those with time-limited offers. Initially, it’s advisable not to enable this function to test during which time intervals your creatives convert better.

Exceptions: when the offer is associated with a call center, and it typically operates on a specific schedule. This might be relevant for verticals such as finance, nutra, e-commerce.

Watch onboarding webinar “Making a profit with push ads” to set up a profitable push campaign

Also feel free to check our freshest tutorial on setting up a push campaign by Daria Maichuk, a Head of Customer Success at RichAds, she’ll show how to set up a successful campaign on push.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to create and launch push ads campaign + webinar appeared first on RichAds Blog.

Saint Valentine’s Day is coming. This feast is definitely the best for toys’, sweets’ and flowers’ sellers.

Nevertheless, affiliate marketers will take profit as well. What is the best way to run Dating offers on Saint Valentine’s Day? It’s time to look into our guide! There are secrets of successful push ads dating campaigns, creatives’ examples, and best geos, prepared for you by RichAds ad network.

How to choose a traffic source for dating offers

Affiliate marketers used to choose pop, push, or Facebook traffic for dating offers. Facebook works great with dating offers due to the wide range of targeting options but the price for this kind of traffic is quite high. If you just start running campaigns and can’t spend large budgets try to launch dating campaigns using pop or push traffic. 

Pops provide the greatest user coverage and low bid price. It’s a nice option for the newbies in affiliate marketing. Besides, pop traffic will give the possibility of easy testing, because it consists of just one important element — the landing page.

In this article, we will refer to the most user-friendly format of dating offers’ promotion — push traffic. Why push ads are good for dating? Push notification itself allows communicating head-to-head because the message is addressed directly to one person. You can’t get such an impact using other traffic types. It’s appropriate for private communication which is exactly dating.

Affiliates can also read the article about Dating advertising platforms to choose the one for your needs.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run Dating push campaign

The crucial element of successful conversion with push ads for Dating is creative. For the Dating vertical it’s essential to make it maximum close to real communication. Choose pretty photos of real people but not fashion models. The more push notification is similar to the message from a real person, the higher the possibility of conversion is.

Coming up with creatives you will be interested in how competitors promote their offers. The best solution for this vertical is not to choose photos that others are already using. Just imagine how strange it is when the user gets different messages from the same girl. It’s all because a few affiliate marketers have launched campaigns with the same creatives in one ad network. In this case, the possibility of conversion tends to zero.

To show up a winner in the Dating vertical it’s important to change creatives regularly!

Trends of push advertising in Dating

Now let’s move from theory to practice. How to start push ads Dating? Start with preparing different creatives.

Special for you we’ve prepared 11 approaches for push advertising in the Dating vertical. Unfortunately, push notifications network can’t divide traffic into men and women.

According to our statistics, the audience is split approximately by 60:40 in favor of men. That’s why we recommend making creatives for dating focusing on men.

Top converting approaches to push creatives for Dating vertical

The key point of using push notification for Dating is a format of a private message. It’s one of the most successful ad formats for Dating: maximum personalization and engagement.

Remember one thing: the girls on the push-notification, the pre-landing, and landing page should be similar to each other. If the landing page assumes a chat-bot with messaging where the girls send out her photos, it would be strange to see photos of another girl there.

Approach 1

Focus on the user’s moral integrity in the creative description: loneliness, urge to communicate and get acquainted. Getting into the user’s “pain point” will help you increase CTR.

Approach 2

Disguise the main text of the creative under an informative article that tells users about new ways to find a couple or dating options.

Examples:

• “7 ways to find a soul mate”;
• “5 options for the perfect date”;
• “10 messages to help you meet in social networks”.

Approach 3

Add the phone number of the girl who is asking the user on a date to the creative. You can localize the creative by the number format — it must match the format of the country’s phone number that you have chosen as the geo.

Approach 4

Imitate a new message via creative. Select the icon of the messenger popular in particular geo as an icon. Messages with photo attachments work best. As a rule, they collect most of the clicks.

Approach 5

Popular social networks with photo content work well in the dating vertical, so you can use the Instagram icon on creatives. Photos of models will help attract attention if you offer to click on a creative and go to a profile with many similar shots.

Approach 6

Focus on the nationality of the girl whose photo you are posting on the creative. For example, Latin American women are popular worldwide, and such creatives will work especially well in the USA.

Approach 7

Create a simulated voice message from a beautiful girl. In the title of the creative, write the name of the girl who is sending the message, and in the description, specify the length of the message (in seconds).

Approach 8

Popular dating apps can be used as an idea for a creative. For example, a user can receive a message on Tinder, the icon of which can also be used on a creative.

Approach 9

In the creative description, you can specify the name and age of the girl who offers to meet. This way, you can approximately define the desired age category of your potential audience.

Approach 10

Simulating a video on a creative increases the CTR, so you can overlay the video play icon on the main image and select YouTube as the icon.

Approach 11

Specify the country and age limit on the creative. The 21+ limit will invoke curiosity, and you can choose the geo of your campaign as the country. It’s an excellent option for personalization. Also, you can check out our guide on how to promote Dating offers with native ads!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to choose messages’ language

One detail can spoil the dating. It’s a language. Of course, English is widely spread but the results will be better if you launch campaigns using the native language. 

But what to do with multi-language countries, for example, India (Hindi and English), Canada (English and French), Belgium (French, Dutch, and German), or South Africa (11 official languages?)? Some countries have one state language but English there is also used, for example, United Arab Emirates. 

At RichAds you can set up targeting according to browser language — make creatives in different languages and you will reach “your” audience. 

Anyway, you should know the audience of the offer as well as mind language peculiarities. Even in Western Europe, not everyone speaks English. Referring to the native language may sound more loyal.

Check our previous article for top 5 services for translation.

Secrets of choosing successful GEOs for Dating

The choice of converting GEO for your offers is already half of a success. Experienced affiliate marketers will assure you that there is no definite set of GEOs that will always be profitable. Affiliate marketing is a changeable sphere. What works well in one country today, tomorrow may not convert at all. 

Our experts say that Western Europe, the USA, and South Korea are the countries where the Dating vertical shows great results for a long time. Other countries need testing and different approaches. There are cases where not very popular GEOs have shown good results just because the competition was low there. 

How to increase CTR for dating offers

Personalization is a key to success in the Dating vertical. How to get it working with push notifications? Except for private messages and real selfies you can mention the city of the user. It’s a cool trick to show that your match is not so far away. 

Each user will get a push notification indicating his city, for example, “Are you from London? Let’s meet each other!”.

Include macros [CITY] in the headline or message and the system will add the name of the city in the push notification. 

Find 30 Ad Strategies to Increase CTR find here.

And, finally, the last tip: before starting to run dating offers, ask your affiliate network whether they accept leads from push traffic. CPA networks may have their preferences in traffic sources. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Dating push ads guide with tips and creatives appeared first on RichAds Blog.

This article will dwell on what popups, popunders, and clickunders are, where to buy and how to earn on pop ads in 2025.

A short history of Pops ads

Let’s have a short walk into history. Pops advertising is one of the oldest types of web ads. And is it still alive? Yes, sure! Good things never went away. 

Everything began in 1997 when the first small window popped up on the page of Tripod.com. Ethan Zuckerman created it.

The main idea was to catch as much attention as possible and add an ad space on the page. The idea was great, but the execution was a little bit annoying. Some of the banners were programmed to run away from the cursor or were too hard to close. Early 2000s made this ad format a lousy reputation. The good news is the following: times change, so do ad formats. Pops advertising was reborn like a phoenix from super annoying windows that were hard to close into a profitable ad format. Now it’s time to tell you how to make money with pop up ads.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What are popups, and popunders?

First, let’s deal with the terms. Pops, popups, popunders, and clickunders: what does it all mean? Is it the same thing or not? You will know the answer about pop-up advertisement in online marketing in just a minute!

Let’s start from the very beginning: a new window that appears up or under the opened window is an example of pop ads or popup advertising (=pops). 

Depending on the spot where the pop appears they are divided into:

• popup — a new tab appears over the page you’ve been on;
• popunder or clickunder — a new tab appears under the initial page.

As you have already understood, popup is the most aggressive form of pops ads. It has both advantages and disadvantages. On the one hand, their intruding helps to achieve high ROI. But on the other hand, this format can be too annoying, so the users will close the popups even without seeing the content. 

In comparison with popups, the idea of using popunders looks much more attractive. This type of pops has a higher possibility to be seen. After finishing their own tasks the user will notice the popup and may get interested in its content. At this point, they are more likely to look into the offer rather than when they are interrupted in the middle.

Clickunder is also a type of pop ads. The difference with popunder is that a user gets to the offer page not after closing the pop-up window, but when he clicks on any place on the site. The thing is that the site with a clickunder has an overlaid grid on top of the main window, it is not visible to the user, however, when he clicks on it, the script redirects him to a new tab with an offer.

Both types of pops show nice results if the offer is proper. Mind the offer’s peculiarities while choosing between popup and popunder and looking for an appropriate pop ads network.

Why you should try pop ads: pros and cons

Lots of affiliates make money with pop-up advertisement in online marketing. It’s very popular among newbies and experienced affiliates. There are several reasons for it. Let’s figure out the pop-up ads advantages and disadvantages. 

Cons of pops ads:

• They may annoy users. That’s why it’s so important to set up the impressions’ frequency of your offers not to overwhelm your audience and not to lose money.
• Pops can affect the SEO of websites. We can’t be 100% sure but you should keep it in mind if you want to monetize your websites using pops. 
• There is bot traffic. It is said that pop traffic is full of bots. However, each network is constantly improving its instruments of blocking bot traffic to protect its reputation. It’s important to choose a popunder ad network with high-quality traffic.

Pros of pops ads:

• The easiest format to master.
  For earning with pop ads you don’t have to use creatives (as in other ad formats) or possess advanced technical skills. The only element you need is a converting landing page. That’s what we call pop ads banners. The fewer elements between the customer and the target action, the easier it will be to test and learn. A landing page you can find in the affiliate network. You don’t have to think of creatives and banners.

• Pop up ads cost is low.
  How much do pop up ads cost? Pop traffic is cheaper than Facebook, Instagram, paid search, or native ads. It works according to the CPM (cost-per-mille) model where you pay for 1000 impressions. For this type of traffic, it’s the same as CPC (cost per click), since the conversion to the landing page occurs right after the click. CPM is used to make the calculation more convenient.
  
  It seems that nothing good may be cheap. But it’s wrong for pops advertising. The main benefit of them — you still can find cheap pops traffic in the best popup ad networks. Magic!

• Huge traffic volumes and widest audience outreach.
  Pops can be seen on different entertaining websites with a huge number of users. Audience size depends on the pop ad network you choose but the amount of traffic is impressive by default.
  
• Pop ads traffic works with consumer goods.
  The audience here is quite diverse and end up making a good brand awareness.
  
• Pops are adapted for different devices (desktops, laptops, mobiles, and tablets) and platforms (unlike push notifications they work with iOS).
  
• Popunders are really hard to miss.
  Unlike push ads they don’t require users’ permission to be shown, and despite the fact that they appear not directly on the same page users are on — they’re quite noticeable and will be paid attention to eventually.

Wait: should we still use pop ads in 2025?

While new ad formats appear, some advertisers are still faithful to good old ad formats like pop advertising, despite the pop-up ads advantages and disadvantages. To make a long story short, here are some main points why you should try popunders today.

⚡ Everybody heard about banner blindness. Today only 2 ad formats may say that they are more or less fighting it. The first one is push ads; the second one is pops ads. An excellent alternative to display ads is finally found!

⚡ One of the great advantages of popads banners is that they show higher CTR than banner ads. It’s tough to ignore them. If the landing page is exact and the offer is good — nothing interferes with you from getting profit.

⚡ Speaking about CTR, it’s hard to ignore one more parameter, ROI. The low cost of one impression and high visibility make this format one of the best-performing ones. Some campaigns show a boost of the ROI up to 150-200%.

What affiliate marketing experts think about popunder traffic advertising in 2025

Pops can still be a good source of revenue in 2025. Popunder traffic was supposed to be dead years ago, but here we are in 2025 still discussing it.

 

Nick Lenihan, Affiliate Marketing Expert

I’ve been running popup traffic for about 15 years, and I’ve managed about 15.000 pop media buyers over the years. Pops have been a reliable source of traffic for affiliates for a long time, and I don’t see that changing anytime soon. The volume of traffic available is still pretty high, and it’s CHEAP.

You need to be creative or find an affiliate offer with a great landing page, but there is still a lot of potential for making revenue with pops.

Luke Kling, Affiliate Marketing Expert, rules premium affiliate community affLIFT

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to generate pop traffic?

Now you know a bit more about this type of ad. It’s time to focus on another important point: how do you generate pop-up advertisement in online marketing?

The user goes to the page with his favourite series. As a rule, such entertaining sources contain a special code that makes the pop-up appear. Sometimes the user can be interrupted by the new page that opens above the main page.

How can the user trigger this?

To go to the page with a special Javascript code or to click a certain part of the page is enough for the new window to appear. In other cases, the user also has to click the button or try to close a popup to trigger a new tab.

If the user deals with a popup, the advertising page will close a proper screen. But to return to his page he will have to perforce see the content of the popup. If the page looks attractive and the offer is timely the possibility to get conversion is quite high. The key point is to find your target audience.

What difficulties may everybody face running pops and how to deal with them?

A lot of people think that because it is cheap traffic that it can generate revenue right away. Sometimes you will spend 100$ and not convert anything. It is all about understanding the type of pop traffic you are getting and the quality of it. I try to tell other advertisers to treat pop as an impression and not like a click. The assumption that it acts like a click doesn’t mean that you generate any sort of revenue.

Ian Fernando, Affiliate Marketing Expert

Briefly with RichAds: Start with pop traffic read here.

Landing page: the key to conversion

How to use popads and how to actually create pop up ads? Pop ads earning fully depends on the landing page with the offer. This is the first and only possible chance to grab the user’s attention. One more argument why pops ads are good for beginners: no more creatives are needed.

Conciseness and clarity of the message on the landing page are crucial speaking about pop ads. The user doesn’t have time to read huge texts with all the pros and cons of your offer. 

Choose a landing page with short texts and large font sizes — such pages should be maximum clear and notable. 

Use clear calls to action (“click” and “register”) and bright images that can interest the user just in a second.

The other practice to convert pop campaigns successfully is to use pre-landing pages. Sometimes moments of gamification and engagement means a lot. It’s really hard to stop if you start interacting with a page.

What verticals are good to run with pre-landing pages on pop ads traffic:

• Dating;
• Gambling;
• Finance;
• eCommerce;
• Betting;
• Sweepstakes.

Finally, the main answer to the question “How can I earn money by pop up ads? is “Find a great landing page!”

There are many things to pay attention to. It all depends on which type of campaigns, verticals, and conversion flow you’re testing.

Pops is still one of the easiest ways to learn affiliate marketing and get started. We can’t ignore the fact that this type of traffic is a bit saturated, and you need to have the advantage to make things work, but popups help you learn the basics as it works with low payout offers and the traffic is cheap. Also, since you don’t need banners to get started with pop traffic, you can use it as a way to learn tracking and earn your first 2-4 figures per day.

Servando Silva, Affiliate Marketing Expert

Do you want to try something familiar to popunder ads? Here we are with the new advertising format. Domain Redirect traffic shows 7 times higher CR than Pop ads!

How much does a pop up ad cost

The first thing any affiliate marketer should know is that popunder ads are sold on CPM basis.

CPM or Cost per Mille is a pricing model in online marketing advertising. The word Mille (also used as Mile) comes from Latin and means the same as 1000 impressions.

CPM (Cost per Mille) meaning implies that you pay for every 1000 impressions of your ads. When it comes to pop up advertisement, you should keep in mind that impression and click seem to be equal here because the user sees the pop up page while is browsing the page he is interested in. He is not able to click on a specific banner, everything happens randomly. So pop ads costs counted as impressions.

CPM costs for popunders may vary in different geos. For example, at RichAds advertising network pop ad cost starts from $0.5 in Tier 3, and from $1 in Tier 1.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to choose top popunder ad network

To place the ads on the popups, you don’t have to be a website owner with lots of visitors. Pop up ad networks have already got the job done and collected publishers who agree to place pop ads on their websites. 

An affiliate marketer who wants to buy cheap popunder traffic has a lot of options nowadays. The main problem is to choose the best network among others that position like best pop up ads networks.

Choosing the best pop up ads network for your needs, look at:

• volumes available in the network;
• anti-bot solutions that will help to deal with bot traffic;
• available targeting options for better start and optimization;
• automatic features for easy optimization. 

One of the best pop traffic networks – RichAds – provides all of these points.

We’ve made а chart to compare all the major pop networks so that you could decide where to buy traffic. You can find a detailed comparison analysis here.

Finally, there is no answer to which popup ad network is the best. Someone needs cheap pop traffic and nothing else. Another is searching both for quality or automatic features. Everyone chooses something that they need.

Verticals working with pop ads

Pops reach a broad audience of users with different needs. Choose offers that work for a huge percentage of the population with different needs because popup traffic is not very easy to target. 

Better offers are offers that are suitable for such a diverse audience. Too directional offers may not perform well. 

Have a look into the vertical that’s easy to convert. Offers with lower payouts are usually easier to convert on pops ads. Try them, especially if you are a beginner. 

Pop up ads earn money on the following verticals: 

• Dating;
• Gambling;
• Betting;
• eCommerce;
• Finance;
• Sweepstakes;
• Apps & Utilities.

What affiliate marketing experts think about how to use profitable verticals to earn money on pop up ads in 2025

Verticals with mass appeal work good for pop ads earning (sweeps, casino, dating, downloads, etc.) because there isn’t much targeting available that you’d need for niche offers.

Nick Lenihan, Affiliate Marketing Expert

There are many things to pay attention to. It all depends on which type of campaigns, verticals, and conversion flow you’re testing.

A few clear examples are sweepstakes, dating, gambling, and apps.

Here are some recommendations on the vertical or type of offer – geo. Tier 1 geos tend to have good sweeps and dating offers, both on CC-submit and SOI/DOI conversion flows. But don’t forget about Tier 2 and Tier 3 geos as many times they have better-converting traffic, and you just need to find the right offer to make money. Also, many Tier 3 geos have a ton of volume available to buy.

Servando Silva, Affiliate Marketing Expert

Opt in for PUSH database, smart links, pin submits, Dating. Asian and African geos are for Dating. Euro geos are for pins.

imAttila, Affiliate Marketing Expert

How to make money with pop ads

How can you make money with pop-up ads? Let’s have a look.

Making money with pop ads relies on 3 main things: an offer, a landing page that loads quickly and a pop ad network. All of them are super important for your success.

Let’s say you’ve already chosen your offer and landing page. Now all you need to do is launch your campaign on the Pops network you’ve chosen.

Affiliate marketers tend to test the same offer in different networks to determine which one works better. Don’t give up on such practice: the same offer may show bad results in one network and bring a lot of conversions in the other one. By the way, it’s better to ask each network what traffic types it provides: popup or popunder. 

Let’s look at how to create pop up ads on the example of RichAds ad network. It works with popunder and clickunder formats. 

Register in a few clicks — and you are ready to launch your first campaign.

You need to just select pops ads. If you have any questions you can turn to your personal account manager whose contacts you will get after making a deposit. 

How to launch a pop ads campaign

Now we will tell you the most important parts about how to create pop up ads with RichAds!

1. Choose Performance Mode for better optimization

We recommend going with Performance Mode as it is the best choice for beginners. It’s a RichAds platform’s feature that helps with the optimization process. What does it do? It updates fresh whitelists everyday so you get the best traffic sources to effectively run your popunder campaign. That makes manual optimization less a necessity and you get way better results than by manually optimizing the campaign.

2. Choose the device you will launch your campaign on

You can launch your pop ads campaign on Mobile, Tablet and Desktop. We recommend you always run separate campaigns for Mobile and Desktop as CPM bids and landing page formats for them vary.

Your account managers will help you to choose a profitable bid as they’re interested in your profit.

3. Set up Targeting options

RichAds platform provides plenty of parameters to target your campaign so that it hits the expected audience properly. Here’s a short summary of targeting parameters you can set up for your pops campaign:

We recommend setting options as broad as possible in order to collect as much data on the best and least converting segments. It will help with optimization after the campaign has been running for a while and collect sufficient data on performing sources. According to this information you will be able to turn off the non-converting targeting options, traffic sources, and adjust schedule as if you see some time during the day brings better results.

4. Set up the impressions frequency

We strongly recommend to specify a Visit cap in order to avoid quick budget spend. Otherwise, users will see the ad endlessly. The recommended limit is 1 visit per user in the period of 1 day.

5. Start with Premium sources

We recommend starting your pops campaign on Premium sources as they show the highest performance, no matter what niche you promote. Also it’s better to turn all Premium sources on at the very start of the campaign. Only after a while your campaign has been on, you can know which are the most effective for sure. You can turn off the ineffective ones to optimize your campaign later.

You can scale your campaign by turning on Standard and New (added not longer than 7 days) sources.

6. Adjust Whitelists to boost conversions

Whitelists are the lists of traffic sources that bring the best conversions for your offer. You can consult with your account manager from RichAds to provide you with a Whitelist picked exactly for your specific offer.

You can add poorly converting sources to Blocklists to prevent paying for what doesn’t work for you.

You can also set Automated rules for sources that by a specific condition (spend, conversion per period) will add sources either to block- or whitelists.

Here you can find the detailed tutorial on how to launch a pops campaign with RichAds step-by-step!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Optimization on popup traffic: how to get profit

Optimization plays an important role in working with pops. Without it, you will hardly achieve good results.

Sometimes, the campaign starts getting conversions on the first day, but it’s not necessary. Wait at least 2-3 days to get enough data. If you didn’t get any conversions, this is nothing to optimize here. Look for mistakes or try something else.

If you are lucky and get some conversions, think about what options you’ll optimize first: information about the users or traffic sources.

Optimization of traffic sources seems to be more challenging because of the great volumes of traffic.

The main goal of their optimization is to make block- and whitelists. Whitelists are the sources that bring conversions. Sources that cost much and bring no conversions are added to blacklists. To make a blocklist you should analyze traffic for 1-3 days. To make a quality whitelist you will need more time, for example, 7 days. 

It’s important to understand the structure of the traffic sources to make black- and whitelist. The smallest source is a separate website. Several websites construct a publisher and a few publishers make a zone.

Among the other parameters you can optimize those that you’ve set broadly in the first place, such as schedule, regions, device brand and models. For example if you’ve been running your campaign 24/7 and notice that at some time during the day you get less or no conversions at all — you can switch those hours off.

Pop ads earnings

Let’s have a look at the case studies to see how much you can make on pops. Earnings may vary in different countries and offers.

Here are some case studies to explore Pop ads earnings at RichAds:

• Сase Study For Casino Offer With 74.48% ROI On Pop Ads In Japan
• Gambling Offer On Bangladesh With 119% ROI Using Pop Ads
• mVas Offer On Peru With A 180.58% ROI (CPA $0.32)
• 310% ROI With Gaming Mobile Subscriptions

Conclusion

The clock is ticking but pop up advertising is very much alive. And it’s not likely to change. This traffic source is time-tested and verified by experienced specialists. Affiliates still make money with popups. It’s time to launch pop ads too!

Choose promising advertising offers and profit from RichAds traffic.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently Asked Questions about Pops Traffic

The post How to make money with Pop up ads in 2025 appeared first on RichAds Blog.

Do you want to know which push ad networks are the best? Choosing the best one for your needs can be tricky.

We’ve compiled a list of the 10+ best push traffic networks on the affiliate market today to make it easier for you to choose.

Looking for quality push notification traffic, savvy affiliate marketers go to push ad networks that make use of proven tools for working with the format and provide the comprehensive ad inventory for running ad campaigns.

In this article, we will discover over 10 top push networks. We’ll break down the standout features of each network, benefits, and what makes them distinct, giving you the insights needed to make an informed decision. We also compiled the list of 21 affiliate ad networks for marketers for you.

List of the top push notification ad networks

Let’s unearth the top push ad networks and sort out what benefits they provide for affiliate marketers.

1. RichAds

RichAds is a leading feature-rich push network that has gained significant recognition in the affiliate marketing industry. The network can brag about a substantial amount of traffic – 5 billion ad impressions daily. RichAds advertising network offers different types of push ads such as classic push ads, in-page and calendar push ads.

Traffic quality makes the same impression as its quantity. It’s filtered with AdScore, a renowned solution for detecting bot traffic. Next, users can filter traffic themselves with targeting parameters, choosing the subscriber list (Premium, Standard, New and Remnant) and optimization features.

Optimization features is a powerhouse of RichAds. Let’s see what they are:

• Performance Mode. The unique feature of RichAds that provides users with fresh whitelists weekly;
• Microbidding. This feature helps to optimize the expenses. Depending on performance of targeting bundles, users can either up or down bids;
• Automauted rules. Standard feature common for most ad platforms. It enables to choose conditions for generating traffic;
• Multi-format. The feature allows you to scale your campaign across all available ad formats in the ad network: push ads, in-page push ads, native, popunder and direct click;
• Optimizer. Improved account dashboard that combines ad campaign results and edit mode.

The abundance of features shouldn’t intimidate you. Personal managers are available to help you navigate the platform’s campaign settings.

They offer whitelists for your offers and create push ad creatives for free, in addition to assisting with campaign optimization. You can even learn to use the platform’s features on your own. The company provides a wealth of educational materials in their blog and on YouTube.

Highlights:

• Audience reach: 5B+ ad impressions per day
• GEOs: 220 countries
• Minimal deposit: $150
• Minimal CPC: $0.005 
• Manager’s assistance: Yes
• Payment methods: Capitalist, Payoneer, Wire, Bank cards
• Targeting options: Country, City, Region, Device, Device models, Manufacturers, OS, Browser, Browser language, Connection type, Carrier, ISP

Check out top cases on RichAds push traffic:

• Gambling offer on Canada with 23% ROI on push ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. ROIads

ROIads is a fast-growing advertising network that provides push and pop traffic for affiliate marketers and advertisers worldwide. The platform is known for its high-quality traffic sources, advanced AI bidding technology, and powerful optimization tools, making it an excellent choice for running profitable campaigns. ROIads is a great option for affiliate marketers, direct advertisers, and media buyers looking for a cost-effective way to scale push and pop campaigns. The platform is especially strong for verticals like iGaming, Betting, Antivirus, Finance, and Dating.

Highlights:

• Audience reach: 900M impressions per day
• GEOs: Global coverage with top traffic in Brazil, Indonesia, Serbia, the USA, Germany, and India
• Minimal deposit: $250
• Minimal CPC for Push Ads: Competitive rates starting from $0.003
• Minimal CPM for Pop Ads: Starting from $0.5
• Manager’s assistance: Yes, personal account managers for deposits of $500+
• Payment methods: Bank cards, wire transfers, Capitalist (other options available upon request)
• Targeting options: GEO, device, OS, browser, connection type, source-level targeting with Micro bidding

3. Mobidea push

Mobidea is a push ad network that sells traffic from 45+ exclusive publishers and works exceptionally with push traffic, including in-page push ads. The platform has an in-house anti-fraud system, ensuring that generated traffic is free from bots, and quality.

Except the push notification advertising network, Mobidea has its affiliate network, and both spy and tracking tools. Moreover, the network team accumulated one of the largest libraries of educational materials in the industry for marketers within Mobidea Academia. 

Highlights: 

• Audience reach: 1B+ daily users
• GEOs: 250 countries
• Minimal deposit: $50 
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• Payment methods: PayPal, ePayments, WebMoney, Paxum, Bank Transfer
• Targeting options: Carrier, GEO, Network Type, Device, OS, Manufacturers, IP

4. PushGround

Pushground is a push notification ad network that boasts advanced targeting options and a vast volume of high-quality traffic. Daily, the ad platform serves 1+ billion ad impressions. The best verticals to promote on the platform are Finance, Gambling, Sweepstakes and Dating (including 18+).

The ad network used to only deliver push and in-page push ads, but now it also offers pop-up ads. Total traffic at Pushground is protected by the Opticks Security anti-fraud solution. Campaign optimization is implemented through  Automatic Rules and Auto-Optimization by creativity. To test the network functionality, users can give the demo version a try without registration. 

Highlights: 

• Audience reach: 1B+ per day
• GEOs: 200+ countries
• Minimal deposit: $100, for wire transfers – $200
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• Payment methods: Credit Cards, Wire Transfer, Webmoney, Paypal
• Targeting options: Country, Carrier, Network Type, Device, OS, Browser, Regions/Cities, Language, Android versions, Window Versions, Device Names, IP Whitelists

5. PropellerAds

PropellerAds is an industry-leading ad network specializing in white-hat ad campaigns only. This means the network imposes limitations on running 18+ offers too. The best categories to promote here are E-commerce, Betting, Gambling, and Sweepstakes.

The network offers a range of ad formats, such as push notifications, in-page push, interstitial, popunder, and survey exit. Traffic quality here is proved by clients – 97% of users call the PropellerAds anti-fraud system the main benefit of the network. Actually, the platform uses a multi-level system to detect their traffic. It covers trusted traffic sources, AI algorithms that block suspicious activities and manual verification. To manage generated traffic, users can make use of automation features, such as CPA goal, SmartCPM bidding and Rule-based Optimization.

Highlights:

• Audience reach: 15M for Push, 4M for In-Page Push per day
• GEOs: 195+ countries
• Minimal deposit: $100 
• Minimal CPC: $0.005
• Manager’s assistance: Yes
• Payment methods: Bank Cards, Wire Transfers, PayPal, UnionPay, Skrill
• Targeting options: Platform, OS, Graphics card, Device, Browser, Language, Connection Type, Proxy, ISP, Zone limitation, Subzone limitation, Audiences

6. Clickadu

Clickadu is a comprehensive multi-format ad network and push ads platform as well that taps into traffic from over 3500 publishers. It offers access to traffic from Anti-AdBlock zones and integrates with other ad networks, contributing to its significant traffic volume. 

Clickadu calls itself a premium ad network which should be true otherwise how would it get on the list of best push networks. But still Clickadu offers fewer targeting options than other push traffic sources.

This extensive reach is further amplified by a diverse array of ad formats, including push notifications, popunders, banners, in-page push, mobile dialog ads, videos, and SKIM. Such variety ensures the traffic is not only vast in scope, but also impressive in volume, boasting 5,8 billion impressions per day. Furthermore, Clickadu employs anti-fraud tools utilizing machine learning algorithms to ensure high-quality and secure ad delivery.

Highlights:

• Audience reach: 5B+ per day
• GEOs: 240+ 
• Minimal deposit: $100 
• Manager’s assistance: Yes
• Minimal CPC: $0.001
• Payment methods: Paxum, PayPal, Webmoney, Wire
• Targeting options: Connection Type, OS, Device, Vendors, Models, ISP, Browser, Language, States/Cities

7. AdMaven

AdMaven distinguishes itself as a versatile ad network that serves both advertisers and publishers across the globe, boasting over 2 billion daily impressions. This impressive volume of traffic is generated through a variety of engaging ad formats, covering native, push notifications, popunders, banners and interstitial ads. All generated traffic is protected by market anti-fraud tools along with the AdMaven in-house technology.

Advertisers can fine-tune their ad campaigns through optimization tools like Blacklists/Whitelists and Bid Optimizer. Additionally, through retargeting, they can reconnect with users who have previously engaged with their campaign but have not yet converted. 

Highlights:

• Audience reach: 2B+ per day
• GEOs: 180+
• Minimal deposit: $50 
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• Payment methods: PayPal, Payoneer, Wire, WebMoney, Paxum
• Targeting options: GEO, Operating system, Language, Device Types, Device Brands, Browser, Blacklist/Whitelist, ISP, Carrier, Connection type

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. AdCash

AdCash is a global advertising network offering various ad formats, such as push notifications, in-page push, popunders, native traffic, banner and interstitial ads. Affiliates can leverage unlimited creatives, interest-based targeting options, white- and blacklists to optimize ad campaigns effectively. Additional features like target CPA bidding and targeting rules contribute to campaign performance optimization.

Highlights:

• Audience reach: 200M+ per day
• GEOs: 200 
• Minimal deposit: $100 
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• Payment methods: Credit Cards, PayPal, Bank Transfer, Skrill, Capitalist, alternative methods
• Targeting options: Supply, User interests, Website categories, Content, Device, Connection

9. EvaDav

EvaDav stands at the forefront as a prominent push notification ad network, specializing in delivering high-quality traffic through various formats, such as push notifications, in-page push ads, native ads, and popunders.

The company utilizes its own anti-bot and anti-fraud solutions to scrutinize traffic. According to the performance of sources, traffic is separated into 2 categories: Standard and Premium. To receive desired traffic, users can harness Auto-Rules, along with Whitelists/Blacklists.

Depending on the chosen EvaDav loyalty program, users can tap into different perks. Basic account (“Standard”) includes personal manager assistance, discounts from partners, auto-rules and referral program. 

Highlights:

• Audience reach: 3B+ per day
• GEOs: 250+ 
• Minimal deposit: $100 
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• API integration: Yes
• Payment methods: PayPal, Paxum, Skrill, ePayments, Webmoney, Payoneer, Wire
• Targeting options: GEO, Device, OS, Browser, Language, Connection type, ISP

10. Zeropark

Zeropark is a highly regarded ad network known for its global reach and dedication to serving both brands and businesses. The network provides numerous ad formats: push notifications, popup, domain redirect, deeplink ads, etc. Push traffic in the advertising network comes in two types – classic and in-page. To combat fraud, Zeropark employs rigorous filtering and continuous monitoring of its inventory to detect and prevent any fraudulent activities. 

Optimizing traffic generated by Zeropark is made possible through Rule-Based Optimization and Custom Bids. The last feature implies setting an individual rate depending on the targeting parameters or selected traffic sources.

The platform has elaborated onboarding materials: guides on integrating with ad trackers, platform documentation, webinars and blog articles. If desired, it’s possible to try out the interface by logging in to the demo account. A personal manager is assigned to users who spend more than $2000 and install the ad tracker.

Highlights:

• Audience reach: 96M+ per month
• GEOs: 250
• Minimal deposit: $200 
• Minimal CPC: $0.0013
• Manager’s assistance: Yes (spend shooud be $2000)
• Payment methods: PayPal, Wire, Credit cards
• Targeting options: GEO, Device, Keyword, Browser, Carrier

11. Traffic Nomads

Traffic Nomads is a self-serve ad network that specializes in generating and monetizing premium traffic, serving both publishers and advertisers. This platform supports a range of ad formats, including push notifications, in-page push, pops, calendar notifications, banner ads, and native ads, along with a new format called engaged.

Dedicated to providing a safe and genuine user experience, Traffic Nomads uses its own technology to eliminate fake traffic, ensuring all interactions are bot-free. The network organizes its traffic into 3 levels: Premium, Standard, and Remnant. Traffic is also sorted based on user activity levels – Low, Medium, and High. This setup, together with optimization tools like whitelists/blacklists and smart bidding, makes campaign optimization straightforward. 

Highlights:

• Audience reach: 4M+ per day
• GEOs: Worldwide (the number isn’t provided)
• Minimal deposit: $50 
• Minimal CPC: $0.003
• Manager’s assistance: Yes
• Payment methods: Wire, Credit cards, PayPal
• Targeting options: Connection type, Carrier, Traffic type, OS, Device, User activity level, IP ranges

Conclusion

Push notification ad networks offer a wide range of options for affiliate marketers. Each push traffic source has its unique set of features, targeting options, and optimization tools to satisfy various preferences. We compiled this best push ad networks list for you and recommend testing different ad networks to understand where your offer will perform best.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 10+ push ad networks in 2025: find the one for your needs appeared first on RichAds Blog.

Direct click or domain redirect traffic is a new ad format for online advertising. The results are much more lucrative than other ads show.

Domain redirect traffic ad campaigns at RichAds advertising network have a 10 times higher conversion rate than pop ads.

It looks like a new gold mine. Let’s have a closer look and decide if it is worth trying.

Domain redirect traffic is a fresh advertising format or a brand new way to advertise online. It is also known as Direct Click or Zero-click or Parked domain traffic.

The name includes the phrase redirect traffic. This may lead you to think that we will discuss redirects familiar to SEOs. Yes, there will be a redirection technology here, but the main point is about the parked domains. Let’s now discuss salt.

What is direct click or domain redirect traffic?

Domain redirect traffic or Direct Click is a type of traffic that offers a user’s redirect from a “parked” domain to the landing page of the advertiser’s offer.

In this case, everything rests on users’ mistakes when they type a query, brand, or site name in the search line. When some user types Addidas, Adidac, or something similar and hit enter, they are redirected to the advertiser’s offer page. It can be an e-Commerce offer with sneakers (it will convert the best) or any other offer.

The redirect from the parked domain to the offer page works immediately. This means that the user does not even have time to realize they had visited a parked domain. There is no confusion whatsoever.

Now you can almost understand why this traffic is called domain redirect and parked domain. Both of these factors are involved.

The term ‘Zero-click‘ is often used to describe this type of traffic as well. Users do not have to click on any kind of advertisement to access the landing page. The page will appear if they make mistakes in typing.

Domain redirect traffic has the advantage of focusing the user’s attention entirely on the opening page.
You can expect them to look at whatever you want to show because they will not expect to see anything else besides the page they were looking for. They are the most interested and “warm” viewer. Take advantage of this.

What is a parked domain?

A parked domain plays a crucial role in the chain between the user and the landing page. Due to it, an instant redirect to the advertiser’s offer page occurs.

The term “parked domain” refers to a registered domain address that hasn’t been connected with a website. A person who plans to create a website should check if the domain name is free and register it for themselves. At this stage, it is not necessary to have a ready-made website.

Parking a domain is nothing more than buying and reserving it for later use or resale.

What are the URLs used as parked domains for zero-click traffic?

Here are some examples of requests where people tend to make mistakes:

• Names of famous brands (Addidas, Amzon, iBay),
• requests that are commonly made,
• popular website addresses.

How to get redirect traffic?

Parked domains can be created or purchased ready-made and used at your discretion, for example, for advertising purposes.

There is only one problem: if anybody plans to make good money on parked domain names, they need to register many items and have specific knowledge about how to set up “redirecting ads.” 

In this case, an advertising network that has already collected a database of popular parked domain names can be a good choice. RichAds is one of them.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How is direct click traffic generated?

Now it’s time to show how direct click (parked domain) traffic is generated. The complete process of selling and buying this type of traffic is listed below. 

To implement the scheme, you need a user, an advertiser, a “parked domain,” and a service that will connect them all in one place — an advertising network.

1. When users type a popular domain name incorrectly and press Enter, they are redirected to parked domain pages. A parked domain is owned by a certain person named the publisher.

2. The system analyzes the data about the incoming user. This is technical information like country, computer, or mobile phone entered into the domain, OS, and browser. Misspelled domains and IP addresses are also important. This information is sent to an advertising network to select the best offer.

3. Meanwhile, an advertiser in the advertising network wants to show their ads. There is already an advertising campaign set up and a bid rate set.

4. As soon as a user presses Enter on a misspelled address, their request is forwarded to the advertising network. In the meantime, a classic RTB auction is underway to match the most suitable user with the advertiser.

5. During real-time bidding, the advertising network analyzes bids from different advertisers as well as the user’s technical goals. 
   
6. The network’s system redirects the user to an offer page as soon as the highest bid is selected. It is not even possible for the user to notice that they were on the parked domain page. They immediately appear on the landing page with advertising.

When a parked domain is displayed, its owner receives a reward. Using advertising networks, the owners monetize their parked domains without much effort. The publisher can also consider earning money from banner ads or collecting push subscriptions, which are other ways to generate revenue.

What are the benefits of domain redirect traffic?

• An audience that is interested in what they will see

The biggest plus is, of course, the “warmed up” audience. Users aren’t distracted by ads. They purposefully look at the screen to see them.

• Users are not disrupted by ads

This is a point that follows from the previous one. Ads do not interrupt the user’s activity and do not distract them. The advertising network makes transitions seamless and instant, not spoiling the user experience.

• CR is 10 times higher compared to the other ad formats

Due to such a careful approach, CR for domain advertising campaigns is much higher than for the other traffic types. It is 10 times higher than on pops.

• A high level of quality and engagement

RichAds divides all traffic sources into 4 categories based on how they convert. The best traffic sources are grouped under the Premium category. About 80% of RichAds domain traffic comes from premium sources.

• An extensive selection of geos

Most people misspell site names and queries all over the world. Thus, domain traffic can be used for any geo without exception.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Direct click traffic vs pops: what are the differences?

From the description of domain redirect traffic, it became obvious that there are a lot of similarities between it and pops. First of all, the user is immediately taken to a landing page or pre-landing page with an offer.

Will there be any differences between the two, or are they the same?

Comparison of direct click traffic with popunders

The comparison shows that both formats have similar approaches to setup and promotion. However, domain traffic has a greater chance of being seen and converted. If you’ve worked with pops before, you ought to try domain traffic as well. You already know what’s going on inside.

How much does direct click traffic cost?

It cannot be said that zero click traffic is as cheap as pop songs. Still, it requires certain technical equipment and expenses to purchase the domains themselves from the publishers.

The audience’s quality and willingness to view the promotional offer are the main factors that make this traffic so expensive. Landing pages on domain traffic is expected and wanted when on pops they are often dismissed and closed without allowing the page to load.

The purchase costs are justified. Our tests show that offers on domain traffic are 10 times higher CR than on pops.

What verticals work best with domain redirect ads?

In many ways, domain traffic resembles pop traffic, so it makes sense that the same verticals should convert. The truth is, they do.

Here is the list of the best verticals for direct click (zero-click) traffic:

• Health and beauty,
• E-commerce,
• Gambling,
• Betting,
• Dating,
• Sweepstakes.

If we mainly talk about the RichAds advertising network, the best results show Betting and Casino ads. We got more insights about best verticals for direct click (zero-click) traffic in our blog.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The best parked domain ad network

Since domain traffic is an exclusive commodity, you can only buy it from a few ad networks, and RichAds is one of them.

When it comes to advertising, traffic volume will naturally be one of the main questions. RichAds has 0.5 million daily clicks from parked domain traffic. This is, of course, incomparably less than the daily traffic volumes for pop traffic in our network — 10 million clicks.

Consider that parked domain traffic is an exclusive new product, and pops have been around for more than a decade, and many ad networks offer them. Domain traffic is constantly growing and is expected to increase substantially in the future.

Top verticals and geos for domain traffic

Every month, RichAds releases an article featuring the best geos and verticals for various traffic sources. Below, we’ll delve into the top geos and verticals for domain traffic as of early 2025.

List of top geos for domain traffic by RichAds in winter 2025:

• Indonesia;
• Brazil;
• Türkiye;
• Slovakia;
• Japan;
• Mozambique.

The best verticals for direct click ads at Richads

While exploring the most profitable niches to advertise via redirect ads, they have somewhat altered in December 2024. Finance offers are off the top now and E-Commerce products are on their place, joining the top verticals such as Gambling, Betting, and Dating offers.

• Gambling;
• Betting;
• Dating;
• E-Commerce.

Updates on the best geo-vertical bundles for direct click ads at Richads

Top-notch bundles to test for direct click ads in December 2024:

• Gambling: TUR, SVK, CZE, IDN;
• Betting: TUR, ECU, SVK, MEX, HKG;
• E-Commerce: BRA, MEX, POL;
• Dating: JPN, FRA, IDN, MOZ.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Steps to displaying your direct click ads

It’s no wonder that we have discussed pop and direct click ads several times. Both campaigns are configured exactly the same way.

Select the Direct click section of RichAds to buy direct click ads traffic per campaign.

Select the country for your ads and add a link to your landing page. Once you select a country, the recommended and top bid for that country will be displayed on the right. Focus on them when placing your bid.

Another way to find out the best bid is using Predictor feature when creating a campaign. In this case everything’s quite simple, the feature predicts traffic volumes you’ll get for a specific bid and GEO.

When it comes to advanced targeting options (device, OS, or browser language), don’t limit them first. By doing so, you can limit the number of potential customers. Run your campaign at the broadest settings possible.

The only item that is very important to be configured is traffic sources. By default, all domain traffic sources will be displayed.

Tips for affiliates who launch direct click ad campaigns

We’ve put together a few tips that will help you make traffic management more successful:

• Run domain ads in separate campaigns, don’t mix them with pop ads in the same ad campaign.
• If you have an ad campaign on pops, duplicate it for zero click ads and see the results.
• Test as many geos as you can.
• When setting up a bid, keep in mind CPM recommendations from your advertising account.
• Use the Micro bidding feature in the optimization stage (it allows you to adjust bids for individual sources) to reduce costs.
• Use the tracker.
• Don’t be afraid to raise your bid if you hit your target cost per conversion.
• Ask a personal manager for advice or setting up Micro bidding.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to make a profit from direct click traffic in 2025? appeared first on RichAds Blog.

What is a popunder ad?

Popunder ad which is also called popunder is an ad that opens in a new browser window behind the tab that the user is working with.

What is the trigger for the popunder to appear? It all depends on how JavaScript which is responsible for displaying it is configured. Sometimes it is enough to open a site with a code, sometimes you need to click on any part of it.

Popunder isn’t the only pops tab ad format in the browser. There are also pop-up ads, and popunder and popup ads are quite different. The popup appears obtrusively in a new window in front of the tab that the user is exploring. Popup ad is a rather aggressive ad type.

Popunders are more delicate. They appear in a new browser window discreetly under the tab. The user can finish their business, close the tab and only then notice the advertisement. It’s more likely that the user will skim through the page’s content and it may interest them. This ad format is much closer to get conversions than popups, which users immediately try to close.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Pros and cons of popunder ads

Like any ad format, popunders have their pros and cons. An affiliate marketer should take them into account before planning and launching an ad campaign.

Advantages of popunders:

• This is the best ad format for learning affiliate marketing.

Unlike for other ad formats, you don’t need any banner or creative here. A landing page is all you need to launch an ad campaign. As a result, you have fewer steps to conversion, thus, learning is much more straightforward. The fewer variables you have to test, the easier you’ll find the ad variant that drives conversions.

• Popunders have a very affordable cost.

This is almost the cheapest advertisement possible. It is sold under the CPM (Cost per Mile) model when you pay for 1000 impressions of ads. The minimum price in RichAds starts from $0.5 for GEOs from Tier 3 and $1 for higher Tier countries.

• Popunder tabs work well with the banner blindness phenomenon.

They are hard to miss, especially when it comes to popunder traffic on computers.

• Popunder windows are successfully used to monetize sites.

They do not corrupt the appearance of the site when you display ads of this format. Besides, users cannot always track from which tab the ad was opened from, so they will not associate the ads with your site.

• Popunder advertising is adapted to all devices.

Computers, laptops, tablets, and mobile phones — all this allows you to find the broadest possible audience for the offer.

Disadvantages of popunders:

• Negative attitudes of potential customers.

When a user sees some banner ad, they decide to respond to it or not. So they show interest. In the case of popunders, the user has no choice: the advertising tab will appear regardless of their wishes. So the reaction may be quite negative.   

• Advertisers may have difficulties in determining the target audience.

The audience of popunder ad networks is huge but very fragmented. It is more difficult to find your audience there than in social networks, where any marketer has an opportunity to target interests, age, etc. Well, this is a payment for the low cost of advertising itself.

• Popunders and popups depend on browser updates and suffer from ad blockers.

This type of advertising, like no other, suffers from browser restrictions which are designed to protect users from advertising. However, the long-term struggle with popunders has not yet been won, and you can still earn money on them.

• The percentage of bots in popunder traffic may be high.

The most painful question for any affiliate marketer is bot traffic. There is an opinion that there is more bot traffic on popunders than on other ads.

Now all ad networks are actively working to reduce the percentage of bot traffic and provide a better traffic quality for pop-under ads. For example, RichAds has connected internal filters to check its traffic and an external tool — Adscore.

Nobody wants to buy trash traffic, and nobody wants to lose clients because of the low quality of the traffic.

Are popunder ads effective?

We can answer this question with general phrases:

• yes, of course, they are still effective;
• popunders have been used for many years; if they did not make a profit, they would have long gone into oblivion;
• with such a price, it is not so difficult to get profit.

Let’s be honest: this will be just words. So, let’s take a closer look at numbers. The numbers never lie.

The trust of affiliates and their willingness to invest their hard-earned money in buying popunder traffic speaks better than any words that statistics cannot back up.

The amount of traffic that marketers buy is only one side of the picture. Another equally important indicator is the conversions that this traffic brings or does not bring.

How to choose an offer for pop-under ad?

Popunders are a very specific ad format. Its peculiarity is that users do not expect to see ads at the moment and do not show interest in it. You will unlikely succeed in forcing “cold” users to get distracted and pay.

Therefore, the best offers for this ad format are the simplest, requiring minimal actions from the user:

• leave an e-mail,
• subscribe,
• install an application,
• download something.

Payouts from such offers will be small, but you can profit using the right approach on these high volumes. High volumes and the right angle is key to make some good money on popunder.

Also, remember verticals that convert well on popunders. Their list changes every year, and different ad networks may have their own trends for popular offers. Ask the manager of the advertising network about this — they will tell you which offer is better to choose for their traffic.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best verticals for popunder

There is a generic list of niches that work well with popunder traffic. However, from year to year, the leaders of this list change. For example, in 2025, the trend towards protecting devices from viruses and privacy on the Internet was very clearly manifested.

This goes in line with global trends. People spend a lot of time at home, they work, do shopping and relax using computers. Home computers are often unprotected or poorly protected. Not surprisingly, VPNs and utilities (cleaners, antiviruses, web products and services) are the top verticals for popunder in 2025.

At the same time, do not forget about the classic verticals for popunder. They still work well for the benefit of affiliates.

Evergreen top niches for popunder:

• Dating,
• Gambling,
• Betting,
• eCommerce,
• Finance,
• Sweepstakes,
• Software & Utilities,
• Smartlinks.

Popunder ads examples

Popunders are easy to use: you don’t need a banner or a creative. A funnel consists of a landing page or a pre-landing page + a landing page.

Given the fact that many CPA networks provide ready-made landing pages, it is the best option to learn affiliate marketing. However, top affiliate marketers insist that it is better to create landing pages yourself. The profit will be more significant.

To simplify your work, we have collected landing pages that show better results than others at converting popunder traffic on top verticals at RichAds.

VPN

Utilities

Finance

The list of offers that convert well on popunders can be obtained from our managers after registration.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to choose a popunder network

Over the years of its long history, a popunder ad format, of course, has acquired a long list of sources where it can be purchased. Today, you can buy it in at least 30 popunder ad networks.

There are several models by which ad networks sell popunder traffic: CPC, CPM, and CPA.

• CPC (Cost per Click) – payment for each click (a rather rare model, because every visit to the landing page is counted here, and this is every popunder impression);
• CPM (Cost per Mile) – payment for 1000 visits (the most popular model);
• CPA (Cost per Action) – payment for the targeted action on the landing page.

When choosing an ad network, advertiser should pay attention to the volume of available traffic in the country, tools that protect against bot traffic, and, of course, the availability of automatic optimization functions. Given the huge amounts of popunder traffic, handling them manually is extremely problematic.

You can compare the top ad networks with popunder traffic in the detailed article.

How to advertise with popunder?

So we come to the most crucial question: how to advertise with popunders? First, let’s talk about the three pillars that underpin the success of any popunder campaign.

Three pillars that underpin the success of any popunder campaign:

1. Simple offer,
2. Fast landing page,
3. Simple text on the landing page + prominent CTA button.

Let’s take a closer look at the landing page. After all, this is the main advertising material that can affect the conversion.

It is clear that the user does not expect the landing page to appear and will most likely try to close it and not bother reading its content. Therefore, the first requirement for your landing pages is to load as quickly as possible.

Your landing page needs to be fast, simple, and straight to the point. It also needs to grab the user’s attention quickly. Ideally, you want your landing page on pop traffic to load under 1 second. Don’t give them a chance to close it before it loads or you’ll be throwing money away.

If your landing page takes longer than 1 second to load, it’s a failure. No one will wait for it to open.

SERVANDO SILVA

Some affiliate programs offer heavy landing pages on WordPress, which weigh 2 MB and load in 3-4 seconds. Such landing pages are not suitable for working with popunders. They definitely need to speed up.

The second important rule is the most understandable and straightforward message on the landing page. It should be so simple that the user should understand the offer after the glance swept on the page.

The best recipe for converting landing page for popunder is:

• simple sentences;
• a large headline,
• a noticeable button that says what needs to be done (register, download, etc.).

On the landing page, you can also show that the offer is limited in time (for example, using a countdown).

Basics for launching a popunder campaign

1. Test multiple landing pages at once

Any advertising campaign starts with finding a good ad layout. For example, creating a push ads campaign is recommended with 5-10 creatives to find the best one.

Everything works the same way with popunders: launching with one landing page and expecting it to succeed is a failed strategy. You need to look for a landing page that converts better than others. Start separated campaigns to test each landing page.

In some cases, the best solution would be to test the pre-landing + landing page option. This option works better for some verticals.
This will complicate the tests, but it will bring you closer to that golden bundle.

Which verticals are appropriate for launching with pre-landing pages:

• Dating,
• Gambling,
• Betting,
• Sweepstakes.

2. Don’t forget about campaign optimization

You can start considering optimizing your ad campaign practically right from the start. That is so due to the fact that campaign optimization is not only about reducing the budget spending but also a way to achieve a good boost in CR.

RichAds platform has already taken care of your campaign optimization and introduced Performance Mode. Campaigns launched on Performance Mode will be adjusted by platform’s automatic algorithms in order to boost conversions! For example, in this mode your campaign will be provided with weekly new whitelists  — lists of most converting traffic sources.

This mode is made specifically to ease the campaign optimization by discharging manual optimization as a necessity, thus providing a way to get much more profit all along the time the campaign is on!

3. Separate desktop and mobile campaigns

At first glance, it may seem that you make extra work for yourself, but you don’t. Optimizing mobile and desktop campaigns separately is much easier!

Popunders drive a huge amount of data, reducing it by splitting campaigns is a smart approach.

Mobile and desktop traffic have different costs, so this is a good way to save some money. In addition, various devices can convert in different ways, since popunders on a desktop will be more noticeable than on mobile.

4. Launch a campaign on the Premium sources

It is wiser to test the very best sources at the test stage rather than spend huge amounts on testing everything available in the advertising network. There are usually a lot of sources!

Launch a campaign on Premium Sources of the RichAds network to make tests on a minimum budget but with the maximum indicative results.

This will help you run your tests quickly and as efficiently as possible.

5. Use a tracker to block suspicious traffic

If you use a tracker that can additionally track bot traffic, be sure to use it. This will help you track down bots that have been missed by the ad network’s tools and save you tens, if not hundreds, of dollars.

If you don’t have a tracker yet and are going to work with popunders, you should definitely get one. You won’t get good results here without a tracker.

The good news is that many trackers provide a free trial period or work for free until you reach a certain number of processed requests.

6. Ask your manager to provide whitelists

In order to run a successful ad campaign you need to figure out which traffic sources bring you the most conversions and get rid of the ones that don’t.

Yes, it’s time to talk about whitelists. Whitelists — are a list of the best converting sources which can bring the most relevant target audience to your offer. According to RichAds’ intel using whitelists can boost ROI by 50%!

Before launching your ad campaign — contact your manager and request converting whitelists specifically for your offer. RichAds ad networks can provide whitelists hand-picked for every and each top GEO and niche!

7. Use Automated rules for auto optimization

We have already mentioned more than once that popunders are distinguished by large traffic volumes that need to be analyzed. You can do this yourself by hovering over the tracker data and manually disabling non-working sources/targeting options.

Alternatively, you can use automatic analysis of the results. All you need to do is add Automated rules. The ad network’s algorithms do all the optimization work for you.

There are pre-set rules for newbies, or you can ask your personal manager to customize the rules for you.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. Set frequency cap

As we have already mentioned, both pops and popunders may seem quite aggressive to users. There is a solution to this problem — you can set the amount of ads a user sees per day, the optimal quantity is one time a day.

This way the ad won’t be annoying for the user, and he will be more loyal to your product.

What else can help to achieve success with ad campaign on popunders?

If you want to make the most of your campaigns, use additional features of the platform.

For example, with the help of a Predictor you can view the statistics on traffic volume for your targeting for latest 24 hours (specifically for Premium traffic sources) and set the best bid:

This feature allows you to see the amount of traffic for different bids, so you can calculate the most profitable bid and the approximate amount of traffic your offer will receive on your own.

Also you can use an Optimizer to simplify and speed up your work. The feature allows you to manage targeting directly from the statistics page and disable inefficient elements in one click, as well as do Micro bidding quicker:

Conclusion

Now you know the answer to the question “How do popunders work?”.

To get a profit from launching popunder ad campaigns, you need to choose a simple offer, prepare the most specific landing page with a noticeable CTA button, and then test and optimize.

The best results can be obtained by testing the offer first. Experienced affiliate marketers do just that: they find an offer and launch it in different ad networks to see where it converts better.

Tests in RichAds differ by the choice of the most successful traffic sources — choose Premium ones at the start. This strategy allows to test campaigns more effectively and spend less.

Start earning on pop ads with RichAds traffic

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently Asked Questions about Popunder traffic

The post Popunder ads: what is it & how to earn appeared first on RichAds Blog.

Push notifications have their own set of rules that help to achieve good results.

Let’s examine the main rules for creating the best push notifications.

To begin, let’s determine what kind of push notifications will be discussed. This article is not about the push notifications you get from the apps every day.

Push notifications come in several types:

• push notifications from mobile applications,
  Users receive them from applications downloaded to their phones. A push notification like this notifies the user of some events and tries to return the user to the application. Basically, these are informational push notifications, not advertisements.

• advertising push notifications or web push notifications.
  Notifications like these serve as advertisements, offering a variety of services and products. Web push ads are sent via special encryption by browsers.
  The chain is simple: the user sees a subscription form for push notifications on some site, whether or not he agrees to become a subscriber. After that, they enter the database and start receiving push notifications from a specific ad network. Any affiliate marketer or anyone who needs a new advertising channel can buy push notifications from the network if the push notifications fit their advertising strategy, of course.

In this article, we will talk specifically about advertising push notifications and the features of their successful launch.

If you are not familiar with the push ads yet, get acquainted with this advertising channel in our detailed guide.

11 main push notification rules

We have now learned what kinds of push notifications we are talking about, so let’s look at what rules marketers must follow when they launch push campaigns in any push ad network.

Any marketer should take into account the peculiarities of push ads. There are fewer available targets that Facebook gives, despite the audience being very large and varied. All stages of an advertising campaign are affected by this, from selecting an offer to optimizing a campaign.

1. Choose offers from different verticals with different payouts to find one that works

💡 Test offers that have been successful in other push networks.

Even if you found an offer that was successful in another push ad network, always start by testing it in a new one. Every advertising network has its own audience. The success of an offer in one network cannot be guaranteed in another.

💡 Try different verticals on the same ad network.

Generally, people subscribe to push notifications and then unsubscribe after a while. There are certain verticals that work best for each ad network’s traffic, but these tendencies may change as the audience changes. The best solution is to test different verticals in the same ad network.

💡 You shouldn’t limit yourself to offers with high or low payouts. They can both work with push notifications.

It is impossible to predict what product or service will “shoot” on push notifications right now. People may think that high payouts offers will not work if push notifications are cheap traffic. As well as low payouts, they can bring profit due to large volumes of traffic.

The main thing is to ask the advertiser if they accept traffic from push notifications or not. This is the only thing that needs to be clarified before testing.

List of top verticals in the RichAds advertising network in winter 2025:

Gambling: IDN, THA, BGD, IND, VNM;
Betting: BRA, IND, BGD, VNM, MYS;
Finance: ITA, JPN, PRT, CZE, ESP;
Dating: USA, JPN, ITA, DEU, IND.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Separate campaigns (desktop, mobile, tablet)

This is one of the basic push notifications rules: separate campaigns for different devices.

As mentioned above, the audience of push networks is different. It consists of people who subscribe to push notifications from mobile or computer. So, each ad network has a different number of users from different devices.

For example, at RichAds, about 90% of subscribers use mobile devices, the remaining 10% use desktop. At the same time, the data shows that one offer can have different results on mobile and desktop.

Campaigns should be separated from the beginning to make optimization easier. There will be less fuss in the tracker sorting operating OS, models, and other targeting options.

💡 When it comes to mobile or desktop, the user’s experience is also crucial. Smartphone users receive a lot of notifications. Among all of them, some notifications may be lost. If that occurs, conversions will be hampered. Similarly, desktop notifications will be 100% noticeable due to the small amount of notifications on computers.

3. Launch your campaigns with at least 3-5 creatives

The rule is as old as the world: prepare at least 3-5 creatives for your advertising campaigns. First of all, this will give you more opportunities to find the creative that users will like. Here’s a case study showing how only one in five creatives brought in leads.

Since you don’t know the gender or age of users, creatives are one of the ways to understand your audience on push ads. It is better to make creatives for women and men of different ages. Then try different marketing strategies to attract users. The more approaches you’ll try, the more likely you will find out what works.

For example, you are launching a Gambling offer that does not have any requirements for leads (for example, some advertisers may accept only men 30+). Try to test creatives aimed at women and men. In Tier 1 countries, many women play along with men. If you do not try this approach during your tests, you will cut off part of the audience.

4. Focus mainly on icon and headline when it comes to the push notification content

A push ad for a computer appears differently than one for a mobile device. Push notifications on mobile devices do not have a big picture. The title and the icon are all that matter. It is not uncommon for people to first notice the icon and title of push notifications on the computer screen before the picture.

An icon should consist of one large element and a heading with a verb, which is one of the rules for good push notifications.

However, tests with the same icon and different headlines can make a difference.

💡 Use emoji’s in the headline, they can improve your CTR.

5. Engage your audience with pre-landing pages

Pre-landing pages are just as important as creatives themselves. 

💡 Creatives and direct links are not enough to drive conversions in push ads.

You need to use pre-landing pages in push notifications to position the user and lead him to the target action. The best ones are simple, entertaining, and tell a story. All of this leads to the user interacting and being emotionally involved, which increases their likelihood of taking the targeted action.

A duet of creative and pre-landing pages are two of the key points for android push notification rules, and ios push notification rules (we mean in-page push notifications that are available for iOS users).

6. Host your landing pages on a CDN or a VPS in a location near your primary geo

It is important to speed up landing pages. A landing page’s load time should be optimized as well as its pre-landing page. The heavier a page is, the less likely a user will wait for it to load. The issue is primarily with landing pages on WordPress that are 1-2 MB in size. The ideal landing page should be less than 200KB and load in less than 1 second.

It is important to consider the location of the hosting provider as well as the size. It is better if it is near the country where you run your ad. A VPS or CDN can help.

7. Translate creatives and landing pages into the native language of the country

Creatives and landing pages must be localized, it is clear. There is also a need to do this carefully, and it’s not just about crooked translations from Google Translate. When you need a translation, it’s best to use a trusted service like Reverso, OneHourTranslation or Gengo.

Where do you find out which language to use? Especially when a country has more than one language. One trick can be used for RichAds push notifications. With this ad network, you can view statistics about a specific country’s browser language. It is enough to specify the country when creating a campaign, and you can then see which languages are popular in the country in Advanced Targets.

Keep in mind, though, that localization is not limited to translations. You should remember to take into consideration the names and surnames that are popular in this country (which can be useful for a block with reviews) and other details that might ruin the whole experience.

8. Pay attention to the country’s CPC average

CPCs must be correctly set up in order to avoid miscalculating the rate. In the campaign setup, after specifying the country, you can see the average bid for the selected geo.

If your CPC is too low, you’ll notice it by the low number of impressions. If you see that the ad has enough views and clicks, then the bid is appropriate.

Later in the process, if you keep track of your bet changes every day, you may quickly realize that you are betting too much or too little. Begin with the bids offered in the advertising account.

9. Set a 1/24 frequency capping when you start

Limit your ad impressions to a user at least one per day. While leaving a chance for conversion, this will not tire the audience.

10. Use Premium traffic sources, the best ones from the ad network

It’s no secret that different sources within the same ad network work differently. You can check the quality of traffic during tests, but this is a laborious and expensive method. This task has already been done for you by the RichAds team.

For several months, we tested all the push traffic from the network and concluded it brought conversions. We have therefore divided the sources into 4 groups based on their results.

The Premium group consists of the best sources of push traffic on the network. This is where you should begin testing offers. Premium sources will immediately show if your offer has potential or not. The most likely reason you need to try another offer is if you do not receive any conversions from Premium sources within 3 days.

Plus, these sources cost the same as everyone else! It’s worthwhile to add the Standard, New, and Remnant sources after you’ve optimized.

11. Use Perfomance mode

Recently, RichAds introduced a feature based on AI – Performance Mode. It autonomously updates sources, monitors bid adjustments, and aims to achieve the set conversion price without your intervention.

The RichAds team has tested this optimization strategy hundreds of times, and it yields an increase of more than 2 times in conversions compared to manual optimization!

Conclusion

As a result of reading this guideline, you’ll be able to use different push notifications techniques, as well as create a variety of creatives and landing pages, but the most important step of all is setting up your campaign.

These secrets are now known to you as well. It’s time to try launching advertising campaigns on push notifications.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Push notifications rules appeared first on RichAds Blog.

What has changed during the pandemic, and how to promote sweepstakes offers in 2025? Read in the article.

Experts from RichAds advertising network and Mobidea discussed how to promote sweepstakes in 2025 in the RichAds webinar. You can watch the webinar or read the main points in this summary post.

The webinar covered the following topics:

• sweepstakes advertising trends,
• traffic sources,
• creatives and landings for sweeps,
• top features that will help make launches more efficient.

Sweepstakes vertical meaning

Sweepstakes are lotteries and raffles where users may win a prize by chance. Gadgets, gift cards — these are usual options that can be offered as a prize. Xboxes, PlayStations, sneakers, and even products for children can be drawn in the lottery as well.

The user should take a certain action to participate in the giveaway: leave the contacts and share personal details, pay a small sum of money, etc. As a result, they get the possibility to win the desirable prize.

Who are the experts?

Francisco Guerreiro, an expert from the Mobidea CPA network. For 10 years, this CPA network has been specializing in sweepstakes offers.

Daria Maichuk, RichAds advertising network traffic expert. Daria helps RichAds clients to improve campaign results.

Daria Maichuk
RichAds Head of Customer Service

daria.maichuk@richads.com
Skype: live:daria.maichuk
Telegram: @DariaRichAds

Francisco Guerreiro
Mobidea Key Account Manager

francisco.guerreiro@mobidea.com
Skype: Francisco.guerreiro.corporate

Sweepstakes advertising trends

Trends are the main point in discussing how to run a Sweepstakes. Affiliate marketers used the “win an iPhone” approach from year to year, but like any good solution, it fizzled out at some point. Lotteries for iPhones have lost their appeal to users. They’ve seen them millions of times already.

It is not surprising that gift trends have changed in 2025. It’s time to switch to other prizes if you stop making money from sweepstakes.

Let’s have a look at Sweepstakes advertising trends in 2025:

• Money
  As a result of the recent crisis, the market is very mediocre, so users are actively participating in cash sweepstakes.
• Different fitness programs, games, and gaming tools (game consoles and so on).
  People in developed countries have been trying to pick up new hobbies or recover from the stay-at-home “fatness.” They work well for Tier 1 countries.
• Various prizes, such as sneakers, Dyson hair dryers, game consoles, and wireless headphones, perform very well.
• Gift cards
  People still react well to sweepstakes with gift cards to well-known stores.
• Advent calendars
  In 2025 the new popular product for Sweepstakes appeared: advent calendars from different brands with cosmetics, jewerly and sweets.

Converting sweepstakes offers is much easier when you know the trends and find a good offer.

Tips from Daria Maichuk, RichAds traffic expert.

We confirm that offers with iPhones become very saturated. When it comes to iPhones, advertisers  here, at RichAds, offer discounts for the purchase of iPhones or cashback options if they promote sweepstakes with iPhones. They stop running offers with a chance to win the iPhones.

Such offers with discounts and cashback work well for Latin American countries.

Online sweepstakes with gift cards are another popular option at RichAds. Many of our sweeps offers fall into this category.

Francisco Guerreiro, an expert from the Mobidea CPA network.

Right now money prizes, due to the recent crisis, are doing much better. While mobile is majority of the market.

Diversification of prizes advertised is key. The same traffic can convert very differently based on the prize. Split test different prizes. And ask advertiser if he has occasion specific prizes (Valentines for example).

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Online sweepstakes: what kind of offers are available

The main aim of Sweepstakes offers or giveaways is not to give prizes but to collect the user’s personal information. In other words, advertisers are interested in contacts that can be used to promote different products or services.

That is why the users are asked to leave some more details in the questionnaire (age, internet provider, or smth else). All these details are crucial for future promotions or for the resale of the user’s base to another company.

Generally, online sweepstake offers fall into three categories: SOIs, DOIs, and CC-Submits:

1. SOI is the easiest and cheapest way to make money with online sweepstakes.
   The user leaves his personal information (email, phone number, or messenger), and the marketer gets a conversion. There is no need to confirm the accuracy of this data, so it is very easy to get such leads.
2. DOI is a slightly more complicated option.
   It requires the users to take a second step. In this case, they must verify the data, for example, by opening the email and clicking on the button in the letter.
3. CC-Submit is the most challenging option.
   Here, the user will have to uncover the wallet and get a credit card to enter its data and pay a small amount for participating in the sweepstake. Payouts, in this case, will be the highest, but converting such sweep offers is not the easiest thing.

At first glance, SOI offers for sweeps appear to be the easiest to work with. However, do not lose vigilance. In this case, always check the size of the questionnaire the user needs to fill out and all the sweepstakes conditions.

For example, Lavazza in Poland recently held a sweepstake with the main prize —  a trip to Paris. Participants were asked to leave their contacts. It looks like an SOI offer, but not everything is so simple.

To participate, the user had to buy two products from the brand and attach a check. Can such an offer be converted easily? We are not sure. Take a look at the offer’s conditions and go through the user’s path yourself to see where they may stumble.

Several sweepstake offers can be found in our article, with the top offers from top CPA networks.

Francisco Guerreiro, an expert from the Mobidea CPA network.

Double-opt ins have been working better. But CC submits have been gaining traction in Tier 1.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Offers and the best geos for promoting sweepstakes

Here are some recommendations from Mobidea experts for promoting in certain geographies.

The situation with sweeps promotion can vary considerably from country to country.

• Tier 1 countries
  There is a lot of interest right now in gym memberships, game consoles, and money in Tier 1 countries.
• Tier 2 countries
  Travel prizes, especially trip to Europe, are good for Tier 2.
• Tier 3 countries
  Consider offers with mobile billing (automatic payment from your mobile account after clicking “agree to participate”) when launching in Tier 3 countries. For Tier 3, such offers work better than the regular sweeps described above.

In 2025, money is a major trend in the sweepstakes. What are the best countries to launch such offers?

• It is better to choose Indonesia, Sri Lanka, and Malaysia in Asia.
• Take a closer look at the countries of the Middle East and other Arabic-speaking countries.
• Western Europe, the UK, and the US also performed well.

According to AdCombo, the last year was a great year in terms of boost for Sweepstakes CPA offers. Affiliate marketing trends might change, but the overall field is well-known for its stability anyways. Latin America keeps getting bigger in terms of traffic volumes, and Arabic region is a deep ocean, yet to be fully explored. New products enter the US market, while Europe keeps its status of legit approaches for promoting. Pleased to see, that Africa is scaling!

AdCombo experts

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run a Sweepstakes: the best traffic sources for sweeps promotion

Sweepstakes promotion is a delicate matter. There’s no secret that sweepstakes payouts aren’t huge, so don’t even consider Facebook or Google, especially if you have no experience with sweepstakes traffic there.

There is no doubt that traffic from social networks is of higher quality, but here it is important to compromise between what you want and what is achievable. The more popular a traffic channel is, the more competition you’ll face.

What kind of traffic is better to choose for sweeps promotion? Choose cheaper traffic, such as push ads, popups, or in-page and calendar push ads. Lastly, calendar push ads are the most expensive, but since they are so rare and delivered so exotically (inside iOS users’ calendars), users tend to pay attention to them when appropriately packaged. 

Francisco explains that from more democratic traffic, it is best to choose push notifications. According to Mobidea, push ads work better for sweeps than pop ads.

The best geos and ad formats bundles at RichAds

The following four advertising formats are suitable for promoting sweepstakes using RichAds traffic:

• Push ads,
• in-page push,
• and pops.

And here is the best ad format-geo bundles for sweepstakes:

In affiliate marketing, and even more so, nothing lasts forever, so consult RichAds managers on the best geos and follow the latest updates across the entire advertising network in monthly traffic reports.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Creatives for sweepstakes

What can be shown on sweepstakes creatives to attract users? Here are some ideas for push notifications that work well.

The message can say:

• About the sweepstake in general,
• about the possibility of winning,
• show the winner and say that the user may be next,
• Indicate that the sweepstake will end soon, and the user needs to hurry up with participation,
• It can be reported that there are a limited number of prizes left.

What kind of image can be used as a creative for sweepstakes:

• Show the prize or several prizes at the same time.
• Post a picture of the lucky winners with their winnings.
• Show a gift card and a photo of the store for brand recognition.
• There is an old but still effective technique of showing the parcel. Now it is better to use it for countries from Tier 3.
• Tell the user what to do on the creative. On the main image, write: erase and win — and users will understand. This method can say more without using the already short title text. You can also add information about discounts or gifts they can win to the pictures.

Landing pages for sweepstakes

Sweepstakes marketing promotions stands on the proper strategy with pre- and landing pages. One of the biggest mistakes, when launching sweepstake offers, is using direct links. This is a road to nowhere in this vertical.

Here we need pre-landing pages with various elements of gamification. They help the user join the game and feel the excitement — it will be much more difficult to close the page. So you increase the chances of the user to reach the moment of filling out the form with personal data in the right mood to act.

What elements of gamification can be used?

• Spin win or wheel of fortune. This is a proven method that inspires the desire to win in most users.
• Display different prizes. 
  Indicate that some prizes have already ended with stirring up interest and show the popularity of the sweepstake.
• A questionnaire with simple questions.
  Asking about what is popular in the country is ideal. For India, a questionnaire about cricket and its best players works well.

• Lootboxes (envelopes or gift boxes, one of which contains a prize).

• Scratch and win is a new way of gamification, where the user swipes the cursor over the filled picture and finds a prize under the paint 2 or 3 times.

How to run Sweepstakes: practical tips

Tips from the CPA network

Francisco Guerreiro, an expert from the Mobidea CPA network.

 

Pareto principle: 80% of the results will come from 20% of the campaigns. But you will still need to check 100%.

Always use pre-landings which will engage the user and make him susceptible to writing in his personal data.

Usually, you can save around 10% of ad spend right away, just with the proper initial setup. Cut small languages, small browsers, desktops, and devices. Double-check useless parameters. Think of it like this: The savings isn’t much, but it allows you to test an extra offer every 10 tests.

RichAds: On our platform, you can see the popularity of browsers, devices, and browser languages after you select a country to launch.

Test the same offer across different networks. Yes, even if the payout is less, do a split test.

It seems networks have been shaving leads so that they can present a better payout. Split testing a campaign will give you the real deal. eCPM is king! What delivers more revenue per click on average is better. 10 sales of 20 cents is better than 5 sales of 30 cents.

Tips from Daria Maichuk, RichAds traffic expert.

 

Ask our managers to prepare a pack of creatives for your sweeps offers. They will do it for free. Any marketer also can ask for a free whitelist to start immediately from proven sources and save money on tests.

You can start without whitelists. The RichAds team has already selected traffic sources that show high CR. We mean sources from the Premium group. It is best to start from them and use other groups of sources for scaling.

Do you want to increase your chances of making a profit on push notifications? Make a separate campaign for new users. This option is called “New subscribers only” and shows ads to those who subscribed to push notifications for up to 7 days and most likely have not yet seen sweepstake offers on push notifications. Novelty can work to your advantage.

For sweep offers, mobile traffic works better than desktop traffic, but this does not mean you should abandon desktop traffic altogether. Try both options and see which works best for you. Create two identical campaigns and check the bid price with the manager. For desktops and mobile devices, it will be different. Here’s another way to save some money.

Accurate, to get a personal manager, you need to deposit $500 at RichAds. The manager will be useful for more than just getting bids or whitelists. He can also prepare free creatives, set up a campaign for you, and help with optimization.

Choose Android versions from 7 to 11 and Chrome browser for a start.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Watch the video tutorial about How to make money with Sweepstakes

Sweepstakes CPA offers are one of the best options to start in affiliate marketing. In this video, you will learn what sweepstakes offers are, what kind of traffic is best to promote them with and how to make money with them.

Subscribe to our YouTube channel and click the bell icon not to miss new videos. We plan to add at least 8 videos about Sweepstakes in affiliate marketing this month.

The post How to Advertise Sweepstakes in 2025 appeared first on RichAds Blog.

If you know everything from A to Z,  jump straight to the list of top push spy tools. Spoiler: there are some services for monitoring other ad formats, not necessarily push notifications.

What is an affiliate marketing spy tool?

A spy tool (aka spy tool service) allows you to spy on your competitors’ ad campaigns launched in a specific ad network or traffic source. In other words, it is a base of all ads that are currently run on Facebook, push ads, pops, etc.

Spy services help you understand what’s in the top right now, spy on creatives and landing pages, and help you see campaign settings.

We do not recommend copying ads and run them without any changes. Why? Find the explanation below.

How to search for ads in a push ads spy tool?

Let’s say a few words about the correct search algorithm in spy tools. In order to succeed in finding the best ad campaigns, you need to know some features.

The algorithm described below will help you find the most popular creatives and see which offer or brand converts better.

Use keywords in English to see ads in all languages. But this rule won’t work in some free spy tools, so use the keyword in the native language to check all available results.

As an example, we will show you a search process in the Adplexity spy tool service. We will search for the best antivirus ad campaigns in the RichAds (formerly RichPush) advertising network.

What are search parameters essential to set?

• Period of an ad campaign

Put a period of time from 3 days to 2 weeks or a month. Thus, you will cut off campaigns that were tested for a day or two and were turned off as unprofitable.

This limitation also helps to remove campaigns that have been running too long. Most likely, they have already skimmed the cream in this ad network.

• The amount of received traffic

Select the “Received Most Traffic” setting. The amount of traffic that the offer receives is one of the critical parameters you need to pay attention to.

Choose the 5 best examples, save creatives and landing pages, check the settings for these campaigns. Analyzing all of this data will be most beneficial for your launch.

How to spy on push ads properly?

Spy tools allow you to download ready-made creative and landing pages and launch your campaign immediately. But is this practice profitable? At first glance, yes: you know that these creatives are collecting traffic. They have not been deactivated, which means that the campaign is profitable.

But let’s look at it from the perspective of a potential audience. A person who is subscribed to a push ad network receives regular push notifications from that network. The more often they see the same push ad, the more indifferent they become. Or it may even become annoying: “I don’t want to see it anymore”.

How can an affiliate marketer deal with this? Take ideas from a spy service, but modify them slightly. This applies to both creative and landing pages. You can use similar images, change the copy slightly. The main thing is not to use exactly the same ones.

And of course, one of the rules of success for push notifications is to update creatives from time to time, even if they convert well. Use different approaches to not miss a potential audience, try different tricks.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8 best push spy tools

There are many spy tools for push notifications. Even though the ad format is still relatively young (it only appeared in 2018), you can spy on it in many spy services.

Here is a full list of spy tools for push ads:

1. Adplexity
2. Anstrex
3. SpyPush
4. Mobidea push spy tool
5. Pushycat
6. Megaspy
7. AdPeriscope (for non-mainstream ads)
8. Spy.House

1. Adplexity

• Ad formats: mobile, desktop, native, push, carriers, enterprise.
• Costs: $199/mo or $1990/year (17% discount).
• Push ad networks: RichAds, Mgid, PropellerAds, DatsPush, LeoCash, EvaDav, AdsTerra, TeaserNet, PushAds, Izooto, PushAd, AdMaven.

Let’s start with, perhaps, the largest and pumped spy service for marketers. Adplexity is one of the largest spy services for push traffic. This spy tool is not limited to push notifications. It can spy on native, mobile, and desktop traffic, and much more. A few years ago they also offered non-mainstream, pops and e-commerce, but then decided to remove those directions. Still you can find pop ads examples in the mobile section.

The service covers advertising from over 75 countries, 40 traffic sources, and 100 affiliate programs. It boasts the most detailed data about the ad campaigns and shows valuable targets about the campaign duration, received traffic, and hits.

There is no need to rip landing pages from this monitoring service. Any advertiser may download them in a zip archive in a couple of clicks.

Unfortunately, the service does not have a free trial, but you can get your money back within 24 hours if you do not like the service.

You can get from 10% to 30% off for AdPlexity depending on the plan using the RichAds promo code.
Get the promo codes for spy tools, trackers, and so on in the bonus section.

How to spy Ads like a PRO? AdPlexity shares insights

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Anstrex

• Ad formats: push, native, pops and dropship.
• Costs: push notifications — $89.99, push notifications and pops both for $159.99. Push, pops and native — $219.99.
• Push ad networks: 38 push ad networks (all the largest ones included, as well as RichAds).
• Advertisers: 32,561.

Anstrex is one of the largest push ad spy tools. Native and pop ads are also can be found there. The guys have recently added a dropship, which you can track for free for now!

The database of this push ad spy tool contains over 17 million ads from 38 ad push networks. You can find ads from 92 countries there.

What filters are available?

• Categories,
• Advertising network,
• Language,
• Country,
• Affiliate program.

The advantage of Anstrex is that the landing pages can be edited in the Anstrex WYSIWYG editor and then downloaded with everything you need (css and js).

There is no trial here either, but you can get the payment back within 2 days.

You can get a 20% monthly discount for Anstrex using the RichAds promo code.
Get the promo codes for spy tools, trackers, and so on in the bonus section.

3. SpyPush

• Ad formats: push, pop, native, non-mainstream.
• Costs: $49 a month. Trial period is available.
• Push ad networks: RichAds, PropellerAds, ClickStar, Push.House, Adsterra, Trending Bid, AdMaven, Daopush, Evadav.

SpyPush is the third-largest push notification spy tool. It offers over 2 million push ads across the 9 largest push ads networks. It gives access to advertising from 95 countries – so far, this is a record among spy tools for push ads.

Landing pages and creatives are ready to be downloaded in one click.

What filters are available in this spy tool:

• Country,
• Language (for creative and landing page),
• Device,
• Keywords,
• URL,
• Active or inactive ads,
• Operating system,
• Tracker.

This spy tool has a free trial, but the most popular filters are disabled in it. Even after that, you still have an opportunity to filter different countries and download creatives.

4. Mobidea push spy tool

• Ad formats: push, native.
• Costs: $ 89.99 a month. Probably there is a trial period (but we are not sure). COMBO – push + native =$139.99 MONTHLY
• Push ad networks: 40 ad networks, and RichAds among them!
• Advertisers: 30,000+

The advertising network Mobidea launched its own spy tool, which may bet the leaders of this list. This spy tool for push ads contains more than 19 million ads from 92 countries!

What is good about the service? Of course, there is an option to download landing pages, ads can be divided into mobile and desktop campaigns. It also provides information about CPC bids in real time!

But the most valuable feature in this spy tool is the data about which source of push traffic works best with a particular offer.

The service description says that there is a free trial, but we could not use it. Perhaps the offer was limited in time, or the information on the site’s pop-up is already out of date.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. Megaspy

• Ad format: push.
• Costs: free.
• Push ad networks: Megapush and Datspush.
• The service doesn’t have an English interface.

Megaspy is a new push ad monitoring service that is still in the process of beta-testing. So far, only 2 ad networks are available: Megapush and Datspush, but there will be much more of them soon, according to the creators. As for the countries, there are about 100 available geos.

This push notifications spy tool has Russian interface as the previous one. 

But you can search by title, description using keys in English, search by link, setting the launch date, and the number of ad impressions, which is already pretty good.

The guys actively communicate with customers in the chat and ask for suggestions for improvements. It is possible that in a couple of years, the service may become a serious competitor to the “oldies”, especially if the creators will listen to affiliates.

6. Pushycat

• Ad format: push ads.
• Costs: $40 or $80 per month, $190 for 3 months.
• Push ad networks: Megapush, Datspush, Propellerads, Evadav, PushAds.
• The service doesn’t have an English interface.

Pushycat is an independent service from Russia. Unfortunately, but it has a Russian interface only. This tool is focused on spy push ads. The service scans 6 popular ad networks and 16 GEOs (Europe, CIS).

Countries available: Spain, Ukraine, Thailand, Poland, Italy, France, Great Britain, Germany, Kazakhstan, Bulgaria, Russia, Czech Republic, Latvia, Turkey, Netherlands, Serbia. The service is still growing and adds new geos from time to time.

So far, there are not enough filters in this service but remember it is absolutely free push ads spy tool. Well, you won’t find indicators of the popularity of the push campaign and for how long it was running. There are no extended statistics for advertising campaigns either. 

So far, this is just a showcase where you can view and download creatives and landings. Not bad, but it can be better. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

7. Adperiscope

• Ad format: different kind of ads.
• Costs: $89,99 per month.
• Ad networks: All major non-mainstream ad networks.
• Countries: 56.

AdPeriscope, with its comprehensive features and easy-to-use interface, offers a wealth of benefits for those looking to analyse and optimise their online advertising campaigns.

One of the main advantages of AdPeriscope is its extensive database of ads from various platforms, including Facebook, Instagram, Google, and more.

AdPeriscope also offers an array of useful filters, enabling users to narrow down their search based on specific criteria. Filters include ad type, country, device type, and even affiliate network, ensuring that marketers can find the most relevant and actionable data for their campaigns.

Speaking of countries, AdPeriscope covers a wide range of locations, making it a versatile tool for international marketers. Whether you’re targeting the United States, United Kingdom, Germany, or any other country, you can access valuable insights into the advertising landscape and consumer behavior specific to that region.

AdPeriscope offers the best landing page ripping tool in the market. Download, Edit, Optimize and Upload any landing page within AdPeriscope. No need to download it on your PC.

As for pricing, AdPeriscope offers one plan – $89.99 for a user per month.

8. Spy.House

• Ad format: push and teasers.
• Costs: free.
• Ad networks: 25+ ad networks.
• Countries: 245 geo.

The Spy.House spy service already has around 50,000 users. And it’s well-deserved, as the service has a number of interesting features and advantages:

• Free service,
• Landing page and pre-landing page search by keywords,
• Selection of advertising “lifetime”,
• Sorting by popularity and novelty,
• Campaign analysis in 245 geos,
• Continuous update of the ad database,
• Quick registration (it will take no more than 2 minutes).

Spy tools that have stopped working

PUSH.CPA.RIP – R.I.P for one of the promising spy tools

• Ad format: push.
• Costs: free.
• Push ad networks: DatsPush, MegaPush, Adsterra, Evadav, Propellerads, Tranding bid, Mgid.

PUSH.CPA.RIP is the first free push traffic spy tool in our list.

As a rule, free tools have a much more modest set of tools than paid ones. But the PUSH.CPA.RIP service looks very decent.

It offers a search in 7 push ads networks in various geos. In the spy tool, you can analyze ads sorting by country, ad network, device type, as well as the date when the ad was first shown. Search by a link, or a key is not available.

What the PUSH.CPA.RIP service allows:

• download pictures and icons in one click,
• watch landing pages (downloading features are not allowed yet).
  

Considering that you can get all this information for free and without annoying ads, the service seems to be worthwhile.

Conclusion

Ad spy tools are a must for every affiliate marketer who wants to stay on top of the wave. We hope that in this article you can find an option you were looking for: paid or free.

At least, it doesn’t matter which ads creation option you choose:

• invent them by yourself,
• take from free push spy tools,
• or just get inspired by them,
• or order for free by asking RichAds’ manager.

The main thing to get profit is to use them in conjunction with a suitable traffic source. And we have it!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 8 best push notification ad spy tools + 1 closed appeared first on RichAds Blog.