Gambling is one of the top verticals in MyLead — a well-known CPA network. MyLead publishers earn more than $1.000.000 from Gambling offers.

In this episode, we discussed Gambling industry with Oleksii Arkhymovych, Affiliate manager from the MyLead CPA network.

RichAds team started a new Youtube activity — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere. 
Click here to watch the previous video.

For today, we welcome the expert from the affiliate network MyLead. For more than 2 years, Oleksii Arkhymovych has worked with affiliate marketers that run Gambling ad campaigns worldwide.

Since their publishers have earned more than $1.000.000 on Gambling offers, we decided to focus on this vertical.

How to earn in the Gambling industry in 2025?

In this video we discussed trends in the Gambling industry in 2025 and Brazil’s gambling industry as a new emerging trend. We also got a closer look on how to launch Gambling ads on Facebook in the Brazil region.

The following questions about the industry were discussed:

• Changes in the Gambling industry
• Gambling offers from MyLead
• The best casino brands to launch
• The best geos to launch Gambling in 2025
• The best traffic sources

We also had a closer look at how to launch Gambling ads on Facebook in Brazil and discussed:

• The main difficulties of working with Gambling in the Brazil
• The portrait of gamblers in the Brazil
• Tools to pass restrictions on Facebook
• Current approaches for Gambling creatives + examples
• Tips for creating a good landing page

👇 Watch Ads&Grans talks with MyLead expert right now 👇

Get more information about affiliate marketing at RichAds’ Youtube channel

The RichAds Youtube channel is an excellent source of information about affiliate marketing. There are short videos, webinars, and round tables with experts on the channel.

Here you can find a lot of tips and tricks for the main verticals:

• Gambling,
• Betting,
• Dating,
• Finance,
• Sweepstakes,
• Nutra,
• Antiviruses, VPN, and cleaners.

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

Find more guides on how to run Gambling ads on specific geos

If you’re looking for more specific guides on your chosen GEOs, we got you covered!
Find our reports list below.

• How to gain Gambling traffic in Malaysia? Top insights;
• How to gain Gambling traffic in Indonesia? In-depth overview;
• How to gain Gambling traffic in the Philippines? All secrets revealed!;
• How to launch Gambling in Brazil: learn expert insights;
• How to gain Gambling traffic in Bangladesh?;
• How to gain Gambling traffic in Vietnam?;
• Promoting Gambling ads in South Africa: best practices.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to run iGaming in LATAM and earn $1.000.000 [Ads&Grans] appeared first on RichAds Blog.

Global Gambling ad predictions in 2025

Before we actually get down to expert tips and tricks on online Gambling promotion in 2025, let’s overlook the global trends we see this year!

Mobile Gambling and Telegram casinos

The future of mobile Gambling was really bright back in 2024, now it’s shining! The revenue of online Gambling in 2025 is expected to reach $107 billion, according to Statista’s report. 

What’s more, new ways to play casinos from mobile devices appear, such as Telegram casinos, that’s a real thing in 2025. As for many countries Gambling still remains illegal, the anonymous Telegram chat bots are the only ways to visit a real casino website and get access to all its features.

Not to be unfounded on the spread of mobile Gambling, an average daily time spent in online casinos via mobile is 18 minutes!

AI implementation for online casino promotion 

In 2024, AI was not just a trend of online Gambling promotion, it’s a must. According to World Metrics report, about 85% of casino operators will have implemented artificial intelligence algorithms for their processes improvement by 2025.

Moreover, some companies in Gambling industry even apply AI for fraud detection, like anomalies in user behaviour patterns as the algorithms work within milliseconds!

Personalized experiences

It’s no use arguing that Gambling is a very competitive industry, so personalized experiences is the only way how to promote Gambling site and actually gain profits.

In 2025, more and more operators will use AI and other automated tools to predict the actions of a player and recommend him something desirable. Many slots machines are designed to advise users new games to play based on their behavior or even offer them more bonuses to continue playing.

RichAds Team

This is a key point to retention boost. Another way to personalize a Casino website is to make sure it’s properly localized. With the widest choice on the market, no one wants to look for local payment options or surf a badly translated website.

What to expect from Gambling in 2025: industry leaders insights

Gambling niche is really wide and there are many key parties involved in the industry, from those who own casinos to those who promote them and all of them need to be aware of current trends. 

Below, we’ve gathered opinions on the industry from 8 leading CPA networks and an iGaming operator and shared our own vision on the trends of the current year from an ad network perspective! There you’ll find data on geos, traffic sources, overall trends and more…

1. RichAds

RichAds
Ad network

First, we’d like to start with geos. According to our internal analytics, Asian countries, like Bangladesh, Indonesia, Malasiya, Thailand, together with the evergreen USA and flaming hot Brazil will be on top. 

All in all, these countries are the best options. Though it’s a bit trivial, but we would like to emphasize that Brazil is still very attractive. The thing is that since 2024 the law on Gambling activities has finally been regulated there, only to be even more improved this year.

In terms of traffic sources everything’s also quite stable. Many Asian countries are really strict about social media usage for Gambling promotion, authorities take this really seriously, so alternative sources like Telegram ads in Mini Apps, push and pop traffic are the safest ones. There are no restrictions, any creatives can be applied, which is a huge advantage together with their simplicity in usage and affordability!

Finally, the AI trend is really overwhelming for affiliates. 2025 will be marked by automating any routine process for successful marketers. We’d advise testing Performance Mode and Automated Rules algorithms to cut off non-converting sources and boost ROI without any manual efforts.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Yellana

Yellana
CPA network

Obviously, smartphones have become the preferred way of Gambling for the majority of players and it continues to stay so.

What’s really changing the game, though, is the incorporation of AI. In addition to studying user behavior, AI helps to adjust marketing strategies, improve user experiences, and retain players with personal recommendations. Furthermore, the boundary between the virtual and the real is becoming more hazy due to the popularity of virtual reality (VR) and augmented reality (AR) games, which adds an entirely new level of excitement.

In the meantime, alternative payments slowly incorporate into the iGaming industry. Even though its application is not as widespread as it could be, blockchain technology promises better security and transparency, leading to a more responsible Gaming environment.

As for the Betting vertical, advertising tactics here continue to coordinate more closely with sporting and eSports events, especially big international ones.

3. 888STARZ

888STARZ
iGaming operator

In 2025, dynamic development of the iGaming industry is expected, driven by several key trends.

1. In 2025, we anticipate the expansion of the e-sports and virtual sports events market. This trend will continue to attract new players to the iGaming industry and provide additional opportunities for betting and entertainment.

2. The growth of mobile gambling will also continue. Each year, more players prefer to use mobile devices to access gaming platforms, prompting operators to actively invest in the development and optimization of mobile applications and websites.

It is worth noting that the size of the internet-connected audience is growing, particularly evident in African countries. Users there predominantly apply mobile devices.

3. The growth of artificial intelligence and data analytics will play a key role in increasing the effectiveness of marketing strategies and improving the personalization of the gaming experience for players. This will enable companies to better understand the needs and preferences of their customers, which will be a crucial factor in competitiveness in the iGaming industry in the coming years.

4.The integration of alternative payments and blockchain technologies will also be an integral part of the industry’s development. They will continue to penetrate iGaming, offering players safer and more anonymous transaction methods, as well as new opportunities for regulation and ensuring fair play.

5. With the increasing interest in iGaming from governmental bodies and regulators, strengthened regulation and licensing are expected. This may impact business operations in certain regions and require companies to demonstrate greater responsibility and transparency in their activities.

4. 3SNET

3snet
CPA network

There are several main trends of betting and gambling promotion that will attract attention in early 2025.

1. The USA will remain on top! The geo itself became more mainstream, new products started to adapt to the market faster (change the terms and conditions on the sources, give less cap).
It’s important that this became the trend with every new product that managed to give a conversion on the geo.

2. Brazil remains in our hearts. It’s going the way it’s going.
There are a lot of new Brazil offers waiting for our affiliates in the near future! From the other LATAM countries, we are waiting for the expansion of offers on Mexico, and also believe and hope for Chile/Peru.

3. We like African countries!
However, it is still a young market in the online gambling industry. Here we still can’t find a balance between the rate and the price of the advertising campaign. It is more a question of products and retention skills. We’ll keep trying!

5. Ace Partners

Ace Partners
CPA network

This year put an accent on Tier-3 geos with simple KPIs is a prudent approach. Starting with Tier-3 countries would be a good beginning due to the low cost per lead and the opportunity to test various approaches with a limited budget.

1. Delving into continents, Latin America, which was trending back in 2022, has gained even more momentum today due to the legalization process of gambling underway in many countries. Caps for these GEOs are flying off the shelves: Mexico, Brazil, Peru, and Chile are experiencing the highest demand.
   
2. A couple of years back, Brazil began considering a gambling law, and in December 2023, it was finally legalized! Over the past years, the Gambling market in Brazil has undoubtedly become a place of great opportunities for affiliates.
   
3. Geos that are just gaining momentum and have not yet become too popular among marketers in the Tier-3 segment are mainly in Asia and Africa. Africa is currently a very promising direction.
   
4. Speaking of trends in general, the theme of Gambling legalization in various regions is currently relevant – licensed casinos will become more popular.
   
5. As for acquisition mechanics, an interesting direction is casino in Telegram, where you can play without leaving the messenger! And PWAs, they’re back on the hype train again.

6. AdCombo

AdCombo
CPA network

2025 is already shaping up to become one of the most interesting years for iGaming vertical.

We see growing demand in smartphone and tablet traffic. Brand owners and developers put an unprecedented amount of effort into building and optimizing their native and webview apps to meet this demand.

Social aspect of gaming is one more trend worth mentioning. Various leaderboards and chatrooms are integrated into the apps to enhance competitive impulses, also providing ability to share results, reactions and recommendations.

Some brands have already launched VR and AR versions of their casino and betting products. A new deeper level of interaction has proven to increase involvement and average playtime for the most demanding players.

Various AI solutions are used to enhance personalized recommendations for the most popular slots, games and bonuses.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

7. CatAffs

CatAffs
Affiliate program

We’ve noticed that the transition to mobile platforms is going to be one of the most significant trends in the iGaming industry in 2025. With the advancement of mobile technology and improvements in graphics quality and performance, players are increasingly inclined to play on mobile devices. Therefore, we are also trying to adapt and test new hypotheses based on these trends.

Definitely, AI has become a revolutionary invention, and companies in iGaming are increasingly utilizing artificial intelligence and data analytics to enhance personalization, predict player behavior, and optimize platform operations.

In Tier 1 countries, more publishers will lean towards ‘white SEO’ as bans become more frequent, especially since most countries are transitioning to regulated markets. Search engines have also begun to favor sites that comply with local regulations. As for CIS countries, the rules are different. Bans are coming faster, but I believe our SEO masters are capable of circumventing such bans.

CatAffs SEO specialist

8. CPA.CASH

CPA.CASH
CPA network

In 2024, we saw strong interest in influence and streamer traffic. In 2025 we continue to increase turnover in these two areas in LATAM region. Due to the fact, we also launched our own production center to develop Influencers.

From year to year, advertisers are more and more sensitive to the quality of traffic, so the market “cuts off” those partners who are not ready to invest resources in quality growth, but want to make money on short-term distance. We simply stop working with such partners, as we value our relationships with advertisers.

CPA.CASH Team

Pay attention to traffic quality and note that it can be influenced in different ways. CPA.CASH develops many bots that allow us to improve the quality of traffic by automating routine processes. For example, processing incoming traffic and preparing content.

9. PIN-UP Partners

PIN-UP Partners
CPA network

When it comes to trends one has to notice the difference between what is trendy traffic-wise and product-wise. 

In 2025 we see a clear shift towards SEO and ASO, as those sources provide advertisers with the traffic of the highest quality, and affiliates in turn get to have the highest payouts. 

When it comes to the affiliates, one thing is for certain: unification is in season, as more and more solo and small affiliate teams merge to create more sustainable and scalable media buying or SEO teams.

Products are always on the lookout for the new hot game, just like it was with Aviator, Fortune Tiger and others, and for affiliates it is crucial to be in the know and use knowledge of the latest and hottest games in their advertising campaigns, and one way to learn it is to always be in touch with the affiliate manager.

10. RevenueLab

RevenueLab
Affiliate network

In 2025, the iGaming industry is facing a series of significant transformations, each carrying both challenges and new opportunities for players and operators.

One of the key trends is the transformation of the payment processing market in CIS, driven by intensified efforts to combat illegal operators and the implementation of a “drop-monitoring” system. These changes are forcing players and casinos to look for new deposit methods, which in turn increases the cost for deposits, and the minimum deposit amounts.

Strict Play Store updates have led to a decrease in the number of new apps and the banning of many existing ones, which further reduces the number of traffic sources.According to AppStoreSpy, over 100,000 applications are removed from the Play Store each month.

Concurrently, the growing popularity of alternative payments (over 1/3 rd of all bets were made in alternative payments in 2024) among users is boosting the rise of various forms of casinos and the emergence of new platforms focused on digital currencies, opening new horizons for industry development.

Learn about Gambling trends 2025 on RichAds YouTube channel

Looking for freshest trends not yearly, but monthly? We got you! Our YouTube channel is full of fruitful and juicy info for marketers of any level!

Subscribe to find the info on RichAds YouTube:

• interviews with industry experts,
• webinars on iGaming and other niches,
• round tables with hot discussions,
• tutorials on the platform,
• podcasts on burning issues.

Make sure you watch the latest RichAds webinar with the Head of Yellana CPA network, Anstasia Titova, you cand find more iGaming trends there!

Conclusion

Now you have the most precious insights from iGaming industry leaders, make sure you apply them in your future campaigns to gain skyrocketing ROI.

Go aheads and launch profitable Gambling campaigns on RichAds‘ traffic now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Gambling ads predictions 2025 appeared first on RichAds Blog.

RichAds team continues a Youtube rubric — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere. 
Click here to watch the previous videos.

Who is Vlad Zhovtenko?

Vlad started working in digital marketing 23 years ago when banner ads were on the rise. Today, Vlad is the co-founder and CEO of RedTrack – an ad tracking and conversion attribution company.

In 2004, Vlad Zhovtenko created a tool to track some events for the marketing department. It was the prototype of RedTrack Tracker.

What is RedTrack?

RedTrack it’s a powerful tool as well as an ad tracking platform made for marketers and advertisers to help them make their campaigns better and get the most out of their investments.

This tool works online, providing a bunch of features and tools to keep an eye on, analyze, and improve advertising campaigns across different platforms.

RedTrack makes it easy for marketers to track, measure, and analyze how their advertising campaigns are doing in real-time. It works with various advertising channels, like search engines, social media sites, and display networks, giving you a wide scope to work with.

What is RedTrack’s interview about?

Here are the topics from the interview with Vlad we’ve discussed:

• Last year’s achievements for RedTrack and their influence on product development and business approach;
• The impact of proper ad tracking for affiliate marketers in maximizing ROI;
• How aggregating all the data gives affiliates a competitive edge when optimizing their strategies (related to Facebook, Google, native ads, and more);
• RedTrack’s approach to helping marketers understand where their conversions are coming from;
• Real-time tracking and decision-making for affiliate managers;
• Lessons learned by RedTrack: the most important insights gained over the past year in creating a tool that caters to both e-commerce and affiliate marketers;
• Ways to improve current tracking approaches – best advice for beginners.

👇 Watch Ads&Grans talks with Vlad Zhovtenko from RedTrack right now 👇

Get more information about affiliate marketing at RichAds’ Youtube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month.

Stay tuned for our next video!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RedTrack: How to use ad networks and trackers for better affiliate campaign performance? appeared first on RichAds Blog.

With insights from the experienced Stefan Muehlbauer, we’ll uncover the nitty-gritty of this role and discover what it takes to not just survive but thrive in the fast-paced world of affiliate marketing.

What is an affiliate manager?

An affiliate manager is a person who works in affiliate programs and networks, manages them, helps webmasters to choose offers, traffic sources, create a promotion strategy, provides them with promo materials, negotiates partnerships, resolves issues, and takes part in many other processes.

A good specialist can help partners earn a lot of money, because it is a part of the interes. Therefore, the expert must have a deep knowledge in the field or strive to become one. They work to organize and improve the strategy, aiming for the best outcomes for everyone included: marketers and advertisers.

What does an affiliate manager do?

Talking about affiliate marketing managers’ responsibilities in detail, we can highlight the following points that this professionals usually do.

Main responsibilities of an affiliate manager

• Recruit new affiliates.
  Managers search for affiliates who truly understand and connect with the company’s values and target audience. They actively reach out to and guide new marketers, providing them with all they need to confidently promote offers;
• Build strong relationships.
  For managers, it’s all about building friendships with advertisers and affiliates. They make sure to keep in touch regularly, answering questions, providing advice, and fostering a sense of trust. By creating a supportive environment, they help affiliates shine and stay committed to the partnership;
• Improving performance.
  Managers keep a close eye on how well affiliate campaigns are doing. They track important metrics like conversion rates and revenue, using this data to fine-tune strategies and provide affiliates with helpful insights to boost their results;
• Providing creative support.
  Making sure affiliates have the tools they need to succeed is a top priority for affiliate managers. They oversee the creation and distribution of promotional materials like banners and links, giving affiliates what they need to make their marketing efforts shine;
• Keeping things ethical and safe.
  Maintaining the integrity of affiliate programs is a big job for managers. They make sure everyone plays by the rules, watch out for any shady behavior, and step in to protect the brand’s reputation and the interests of affiliates and customers;
• Staying ahead of the game.
  Affiliate managers are always on the lookout for the next big thing in the industry. They keep up with trends, explore new opportunities, and bring fresh ideas to the table to ensure the affiliate marketing program stays innovative and competitive.

How to be an affiliate manager: Insight from Affpal

We talked to Stefan Muehlbauer, an expert in affiliate management, business development, and HR. He shared with us his insights about the affiliate industry. In turn, we also want to tell you about the difficulties affiliate managers face, how to help them enter the field and what trends await us in 2025.

Who is Stefan Muehlbauer?

Stefan Muehlbauer, also known as Affpal, is a public speaker, author of The Affiliate Management Starter Kit, and runs Affjobs.com, a recruitment portal specifically tailored for affiliate managers, and he also manages the Affiliate program “Masters in Cash”.

How tailored HR platforms for affiliate managers can help teams navigate the competitive landscape and attract top talent for success?

When new people join a company they suffer from the lack of support they are getting. It’s not because the companies and the supervisors are evil or arrogant and they don’t want to talk to new people. The problem is that this industry is so busy, and people barely have time to train somebody.

Therefore, the question arises: how to become an affiliate manager?

The training has to be like very much on the fly and on the chop directly. And from the first days this person has to be involved in the daily operations and practically absorb the staff themself. This is the most important thing that people have to be hungry to learn by himself and they have to ask the right questions because this is how you can get help.

There is usually no hand holding that somebody sits with you every day for two hours and explains the stuff. But when you request it, everybody will make time to help you. So, the companies have to encourage people to ask questions and ask for help. What is more, the companies should provide new affiliate managers with a basic education. This is how people can start in the industry and get fast on track.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What are the key strategies for success in the first three months for a new affiliate manager?

How to be a good affiliate manager? It’s important to understand how this industry works. You have to learn your terms, speak with all the departments in the company to examine all the aspects of the project. It’s good if the company already has a SWOT analysis or VIKI that they can go through and ask the right questions. And the rest of the training should be done as much as possible hands on.

I recommend joining as many chats as possible, and in these chats be like an observer. And after that you can go back to the somebody in the company and ask the things or figure it out by yourself.

What are the biggest challenges affiliate managers face today and what we can expect in the near future?

There are a lot of challenges nowadays for affiliate marketing managers.

One of them is that verticals start to compete more with each other on the same traffic sources. The most obvious ones are Dating 18+, iGaming, Nutra verticals that are highly approached to make money. For example, Dating campaigns go back to Facebook. So, if you are an affiliate manager working with Facebook traffic, pay your attention to this niche.

Many good affiliate managers left the companies to make their own programs or networks which wasn’t possible 10-12 years ago. There weren’t so many SAAS solutions earlier that take over everything you need to run a network. Now, there are so many options on the market that are affordable and easy to run even if you have not a deep technical understanding. This is a problem for companies, because when their employee quits, they get another competitor.

Another problem for affiliate managers is that it shifted a lot from individual affiliates to teams of affiliates. So, when you have teams of affiliates, and these guys are professionals with hundreds of people, it’s harder to build a personal relationship with these people. But personal connection is so important in this industry.

Networking, conferences, and meetups as key factors in the affiliate world

To build my personal brand it took me nearly 15 years and I made a rondout calculation that it cost me and the companies that were sending me to the conference is most probably something like $200,000. So, that is not something that you can do overnight.

Start by building your personal brand through becoming a go-to expert in a specific field, which can be quite diverse within the realm of affiliate management. For instance, if you specialize in providing white-label solutions, make sure to engage with your partners, and the wider market. It’s important that people see you as the person to turn to for this kind of expertise. This is the first step in carving out your niche.

There are so many podcasts out there about the online marketing industry, you can always find an opportunity to speak somewhere. And what I can recommend is, if you are doing it for the first time, do it in the language that you speak by mother. When you are speaking in a foreign language and this language is far from your native, you will have an additional challenge besides being nervous.

Then, of course, you can use the people that you work with as like a multiplicator. When you do some features with them together, usually everybody is sharing so that another audience is seeing your stuff as well. That is also something that is helping, you don’t have to do it alone.

Coming back to the conferences, there are a lot of events where I practically go without any expectations. I go there just for networking. So, I recommend you really to visit one time per year a conference that has close to nothing to do with your vertical to see a different perspective.

What are time management strategies that help affiliate managers to be effective?

There are 5 strategies that help me not to be overwhelmed:

1. I eliminate anything that distracts me from work. I used to eat lunch while watching YouTube, but I stopped. I realized that even after finishing my food, I still wanted to finish watching the video;

2. When I wake up early in the morning, I should just get out of bed. Previously, I would spend two hours rolling around in bed doing nothing, thinking, “Oh, it’s only 6:00, I can sleep for another two to three hours.” Now, I simply get up and gain an extra two hours in my day;

3. I’ve noticed that I had repetitive tasks that I could delegate to someone else. That’s when I decided to hire additional help. This way, tasks can be done more efficiently;

4. I also started using a virtual assistant. Affiliate managers often spend too much time on repetitive tasks like creating links and ensuring details are up to date. These tasks can easily be outsourced to a virtual assistant;

5. I keep a whiteboard with all my important tasks listed. Although it doesn’t detail how to do each task, seeing these reminders every time motivates me to tackle them. I refresh this board weekly with new tasks. Having it physically next to me, rather than in a task management software, significantly boosts productivity.

Predictions for major trends in affiliate marketing for 2025, including recruitment trends

I notice a significant difference in the way people approach recruitment.

Previously, recruitment services were a one-stop solution for everyone. However, with big companies establishing their own HR departments, they are less inclined to collaborate with external recruiters. Talent scouts within these companies have more autonomy but may lack the budget, motivation, or willingness to engage external assistance when they believe they can handle the process internally.

Some companies lacking an HR department opt not to interview affiliate managers or media buyers themselves. Instead, they request us to provide the top 2-3 pre-selected candidates for the final decision.

Furthermore, companies now assign tasks for candidates to complete before interviews — a practice that is becoming increasingly common.

I anticipate that AI will play a more significant role in areas that are not immediately apparent. For instance, a portion of the affiliate management role may become automated in the future.

I also observe a trend of the East and West coming together more closely. Many Western companies are now hiring individuals from the CIS region.

👇 Watch Ads&Grans talks with Stefan Muehlbauer right now 👇

Final thoughts

Being an affiliate manager is like being a jack-of-all-trades. You’re out there recruiting new affiliates, nurturing those relationships, fine-tuning strategies for better outcomes, and making sure everyone’s playing fair.

According to Stefan Muehlbauer insights, you’ve got to dive deep into the industry, pick up the lingo, collaborate with different teams, and learn by doing. It’s no walk in the park, with competition heating up, a move towards teamwork, and the struggle to keep that personal touch in a digital world.

In this journey, networking, attending events, and managing your time wisely are your best mates. Building your own brand, mingling with peers, and making every minute count through smart task management and delegation are your tickets to success.

Looking ahead to 2025, the hiring game is changing gears. Companies are taking more control over recruitment, relying more on internal resources, and AI might just swoop in to lend a helping hand. Let’s not forget the exciting mix of talent from different countries shaping the industry’s future.

As the affiliate marketing world keeps on evolving, remember to stay adaptable, proactive, and well-connected to surf the waves of change and grab hold of the new opportunities that come your way!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to become an affiliate marketing manager: Stefan Muehlbauer’s tips  appeared first on RichAds Blog.

RichAds team continues a Youtube rubric — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere. 
Click here to watch the previous videos.

Who is Stefan Muehlbauer?

Stefan Muehlbauer, also known as Affpal, is a public speaker, author of The Affiliate Management Starter Kit, and runs Affjobs.com, a recruitment portal specifically tailored for affiliate managers, and he also manages the Affiliate program “Masters in Cash”.

What is Affpal’s interview about?

In this interview with Stefan, we touched on various key topics. 

First, we discussed the expanding market and how to help affiliate managers to navigate a competitive environment. The Stefan shared the main strategies of achieving success in the first three months of work even for beginners.

In addition, we have reviewed the recommended events and activities for networking and growth. Finally, Stefan shared information about recruitment trends for partner teams in 2024 and beyond.

Let’s have a look at the main questions that we’ve discussed during the interview:

1. How can platforms specifically tailored for affiliate managers play a crucial role in helping teams navigate this competitive landscape and ensure they have the best talent to drive success?
2. What key strategies can be recommended for success in the first three months for a new affiliate manager?
3. What are the biggest challenges affiliate managers face today?
4. How crucial is data for affiliate programs, and what role does it play in driving success for affiliate managers?
5. What events should affiliated managers attend and how to choose the best ones to expand their connections and knowledge?
6. What are some of Stefan’s key time management strategies that help him balance professional responsibilities and family life without feeling overwhelmed?
7. What are the forecasts regarding the main trends in affiliate marketing for 2025?

👇 Watch Ads&Grans talks with Stefan Muehlbauer right now 👇

Check out more affiliate marketing insights at RichAds’ Youtube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

Feel free to subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month.

Stay tuned for our next interview!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Affpal: How to become a successful affiliate in 2024? appeared first on RichAds Blog.

Recently, we’ve talked with a BeMob representative about how essential the tracking for ad campaigns is within our Ads&Grans talks video on YouTube.

In this article, we will overview what you might gather from the discussion between Lena Starosta, a project manager at BeMob, and Nadia Said Shakh, Head of CS at RichAds.

What is BeMob tracker?

BeMob is a complete ad tracking solution that allows marketers to get insights on traffic sources and activity in their campaigns. The tracker has been a noticeable service in the industry for years now, being integrated to various advertising platforms and networks, including RichAds. BeMob provides data collection templates for almost every ad format at RichAds platform, we evena have a step-by-step guide on setting up BeMob to track campaigns!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

BeMob expert Lena Starosta shares proven insights on utilising conversion trackers

Lena Starosta, a project manager at BeMob and our recent guest at Ads&Grans, shared some useful insights on tracking from the perspectives of both users and developers. How the interests collide when it comes to making a complete solution? The main topics Nadia Said Shakh, Head of CS at RichAds, asked were regarding:

• The most exciting trends that are covering the tracking industry right now;
• BeMob’s intent to assist clients with optimization and tracking process;
• The importance of advertising campaigns’ tracking;
• How BeMob solves irregular issues and what it means to the market;
• Simplified integration process with RichAds and case studies on optimization;
• Expected trends regarding tracking technology;
• Developement of a tracker from the team’s perspective;
• Users feedback and how the communities help products improve.

👇Watch the Ads&Grans episode with BeMob right now👇

Check out more affiliate marketing insights at RichAds’ Youtube channel

The RichAds’ YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post BeMob: How to boost performance with campaigns tracking [Ads&Grans] appeared first on RichAds Blog.

RichAds advertising network has launched a breakthrough advertising format — native ads in Telegram mini apps. This is the first time when telegram ads can be launched in the advertising network not in telegram ads agency!

We asked Evgeny Kuznetsov, Chief Product Officer at RichAds ad holding, to tell us more about the new ad format of telegram ads, how much they cost, and how to set them up.

Telegram is an actively developing messenger with millions of users worldwide. The service allowed advertising within its channels in 2021, but only through certified agencies. Many affiliate marketers who were interested in Telegram ads were discouraged by this. While they could run ads on Telegram’s channels, it was difficult to reach them since only Telegram ad agencies could do so.

RichAds advertising network is the first to allow advertisers to run telegram ads in the advertising network. At RichAds advertisers can buy a new advertising format — native advertising in Telegram mini apps. In the article, let’s dive deeper into this new ad format and how to use RichAds to launch it.

Evgeny Kuznetsov, Chief Product Officer at RichAds ad holding, will tell us more about the new ad format of telegram ads, how much they cost, and how to set them up. Eugene is an expert in affiliate marketing with 7+ years of experience. 

About the idea of launching a new type of ads in Telegram

1. Can you tell us how you came up with the idea of launching a new advertising format on Telegram?

The idea itself lies on the surface: Telegram is a potentially attractive source of traffic. The number of users will soon reach one billion. As it stands, Telegram’s advertising isn’t very convenient for affiliates. There are a lot of restrictions, and ads launch needs to be handled through agencies.

We began considering ways of making running ads on Telegram easier, and explored options for doing so. Hamster Kombat’s rapid rise led us to focus on mini-apps, find owners of large ones, and test advertising there. There were a lot of users in mini applications, and we liked their high response to a new type of advertising. What is more important: we liked the results we got.

Native advertising in Telegram mini apps is an innovative channel with a huge traffic base, which nobody uses — that’s what we bet on. Besides, we don’t have any competitors yet, but I think they will appear soon.

2. Will Telegram react normally if they find out about these ways of monetizing their traffic? What do you think about it?

I think they will be fine with that. Telegram is a free-minded platform. Furthermore, we do not compete with their ads (their ads appear in channels, ours in mini-apps). By doing this, we also help mini app creators monetize their applications and make money. Thus, they will be able to launch new products that will help grow Telegram’s Mini App Store. So what’s the problem?

What are native ads in Telegram mini apps?

3. How will your Telegram ads differ from those already running on Telegram?

Telegram’s classic ads appear inside channels. All of you know what they look like. We display ads in Telegram mini apps. This isn’t in the channels, it’s just inside the mini app.

As I’ve already mentioned, we do not compete with official Telegram ads. Our goal is not to capture the attention of regular Telegram users but to capture the attention of mini-app users. Additionally, we have a different traffic source (mini-apps in our case), a different appearance of ads, and a different cost (much more attractive than advertising in Telegram channels). We primarily collect traffic from popular clickers.

We have more opportunities because we are an advertising network. For example, we can offer affiliate marketers interesting targeting options. The best part: RichAds provides the option of launching advertising campaigns self-serve.

4. How this advertising format looks like? Is it noted as an advertisement?

Telegram mini apps ads for now look very similar to push notifications. It consists of an icon and a text block. Ads will pop up above the mini app’s main content. The advertising will not be marked.

RichAds is planning to modify the format in the near future. First of all, ads will be better adapted to app content. Next, we are planning to make a few variants of banners. Also, we’re considering rewarded formats, videos, and other forms.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top geos and audience size for native ads in the Telegram mini apps

5. How many people can you reach? What kind of mini-apps are we talking about?

Telegram mini apps may generate a lot of traffic. There are many apps with over 10 million users. Telegram traffic in RichAds already exceeds 70+ million users worldwide and will continue to grow.

What about mini-apps? These are apps with games based on bots. Unfortunately, we are unable to disclose which bots we are integrated with. I can just mention that among them are the largest Telegram gaming platforms, clicker applications for earning coins, and entertainment applications.

We also have small apps, for example with 62k users that we help to monetize. Read the article to see how we help to monetize apps of different sizes.

6. Which countries have the most traffic to your Telegram ads? What are the best countries to test your Telegram ads in?

RichAds has telegram traffic in many countries. Mostly, of course, these are countries where Telegram is popular. In our traffic, we see a slight skew towards CIS countries, Asia (especially India), Africa (for example, we have a lot of traffic from Nigeria), and Europe. Please contact our managers to discuss what is the best geo for your offer.

Our team is working hard to increase traffic from the US and Latin America, as well as from the EU.

About the new telegram ads cost, minimal deposit and minimum budget at RichAds

7. How do you sell ads for Telegram mini apps? How much do Telegram ads cost? What factors determine the cost?

The CPC model was chosen for selling Telegram ads at RichAds. When other variants of the Telegram ads format will be added to the platform we’ll decide which payment model to choose (we are thinking about CPM as well). First-price auction is our usual selling method.

The price of Telegram ads at RichAds depends on the country and may depend on the vertical. Right now, prices start at $0.02. Come test the format while the prices are at their lowest; later on, we’ll segment them more based on their verticals.

When you choose the geo, the platform will show you the recommended CPC for it and you can consult with the manager about pricing.

8. An advertiser wishes to run a test with you for the first time. Could you tell me what the minimum deposit and test budget should be?

All new clients at RichAds are required to deposit $150, regardless of the ad format they choose. With a $500 deposit, RichAds will assign you a personal account manager. This person will help you with the launch and optimization.

Any marketer can test telegram ads with recommended budget of at least $30 per day for tests, but more is better.

We also offer free creatives to all new clients who test out the Telegram ads. Contact your managers or the support team for them.

9. What payment methods are available at RichAds for Telegram ads?

Besides Capitalist, wire, and cards, a manager can also assist you with alternative payment methods.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top verticals to run telegram ads in mini apps

10. Which verticals are worth launching?

In fact, you can test everything: the format is untapped, CTR is high, and different offers show great results. First of all, you can try e-commerce, fintech, SaaS, edtech, apps, and others.

I think many advertisers for Gambling and Betting will come to try this format. This makes sense: many mini-apps have a suitable audience for them based on behavioral factors.

There is one important point to note: our moderation is quite loyal, but grey and black offers will not be accepted.

What you need to know about advertising in mini apps in Telegram

• Ads are shown inside the mini-apps
• It resembles a notification that appears above the app’s content
• Available independently within the RichAds platform
• Potential audience: 70+ million users
• Top regions and countries: Europe, CIS, India, and Africa.
• Top verticals: e-commerce, fintech, SaaS, edtech, apps, etc.
• Minimum CPC: $0.02
• Minimum deposit: $150
• Targeting available, trackers are integrated
• Free creatives for all clients

How to run ads on Telegram mini apps?

11. Are there any tools to track the results of ads in Telegram? Will trackers support this format?

Yes, all trackers support Telegram ads without problems. There are 11 trackers integrated with RichAds now, including the most popular RedTrack, Voluum, Binom, Bemob, Keitaro, and others. We are already working on adding templates for a new ad channel to them.

Until it is not available, you can use the push channel in the tracker. All data will be transmitted correctly.

I highly recommend using a tracker and setting up postback. Your results will be better that way. First of all, we have many cool features for optimization. Some of them will work for Telegram ads. If you set up postback, our managers can actively help you optimize your campaigns. 

12. Can you tell me how to set up ads in Telegram on your platform? How about creatives?

A creative is the first thing you need, preferably several different ones. For one ad campaign, we recommend starting with 5 creatives. We see a high CTR in the ads in mini apps. The format is new and not burned out, so it’s understandable. However, you should still try different creatives to see what works best.

I’ve already mentioned that the creative we have so far looks like a push notification. It requires a small 128*128 icon and 2 lines of text (30 and 60 characters each). As of now, you can only use static images as icons, but we are working on adding more options.

You can only run one URL in one campaign. It is not visible on the creative itself, but the whole area is clickable.

Also, our moderation is round-the-clock and as fast as possible, taking no longer than 5 minutes at any time.

13. Is there any targeting available for the Telegram ad? Is there room to spread it out?

RichAds now has targeting options:

• By country (one country for one ad campaign),
• Operating system,
• Browser language (to ensure you don’t show your ads to users with another language),
• Clicks cap,
• Telegram Premium subscribers,
• Schedule.

It is highly recommended to set up a limit on the number of clicks from a user. This will prevent you from paying for empty clicks. Even if a user clicks 12 times, he will only buy once. Limit each user to 5 clicks per day or week.

A new targeting by type of user’s account is now available: affiliates can reach Premium/non-premium accounts. It allows to test a more solvent audience. This targeting cuts traffic volumes, so if you want to test it, create a separate ad campaign.

Mobiles and computers weren’t targeted on purpose, as we don’t want marketers to limit their traffic in this way. Adding them will depend on marketers’ needs.

In the near future we plan to release targeting by ads display limits. This option will limit how many Telegram ads marketers want to show to one person per day. It will be possible for affiliates to set it between 1 and 4 per day or unlimited. We recommend to limit the number of displays to 1-2 per day.

Our plans include some very interesting targeting that we do not have on any other traffic format yet. Watch this space for more information.

14. Can you give me some tips on how to make money with Telegram ads?

A marketer can avoid a disastrous ad campaign launch by following these tips:

1. Ask your manager for advice on a top geo. 
2. Test different creatives (at least 5 for one campaign). 
3. Start with broad settings (don’t limit OSes). 
4. Choose the language of the browser you used to create your creatives if there are several languages in the country.
5. Set up 5 clicks per user a day or week.

The campaign can be run in a single country, so launch different campaigns for different countries. Also, launch different campaigns for creatives in different languages. If we take India as an example, different languages are spoken in its specific regions. The more popular are English and Hindi. Keep in mind that the more affluent population speaks English and the less affluent — Hindi.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to optimize native ads in Telegram mini apps?

15. How to optimize telegram ad campaigns?

Like other popular RichAds ad formats (push, pops), telegram ads can be optimized in several ways, including our flagship features. For ads in Telegram, you can use blacklists and whitelists, as well as our Microbidding feature.

Additionally, affiliate marketers can optimize ad campaigns by OS, browser language, and creatives. 

Affiliates can also optimize ad campaigns by traffic sources. In this case, we are talking about publishers (owners of mini apps) and by apps themselves. If we talk about the hierarchy of these sources, each mini-app is a part of the pool of apps of one publisher. Each app is encrypted in the advertising cabinet reports in the form of a 32-digit code.

As a result, you can optimize Telegram ads campaigns by OS, browser language, creatives, pub ID, and app ID. 

16. How to set up whitelists and blacklists for ads on Telegram?

One way to optimize Telegram ad campaigns is to add sources to a blacklist or whitelist. If a source isn’t converting, add it to the blacklist and ads won’t be shown there. Ads will only appear at the source if it is added to the whitelist.

To add a source to a blacklist or whitelist you need to look at its performance in RichAds reports or in your tracker. Marketers need to add the appropriate code for publishers and mini-apps in the specific field. Let me remind you that each app is encrypted in the advertising cabinet reports in the form of a 32-digit code. Publishers also have their own digital coding system for sources, available to advertisers in the statistics. The pub ID is five digits long.

RichAds clients can talk to their manager about this, and ask him to help with optimization.

17. How to set up Microbidding and what can I adjust my bids to?

Microbidding allows advertisers to increase bids for those sources you are most interested in and where you want to buy more traffic. Rather than changing the campaign’s bid, you can set a specific bid increase for a specific source.

Microbidding can be set for OS, browser language, creatives, pubs, and apps. Marketers can read how to set Microbidding up in the instructions or ask their manager for help.

What RichAds has in store for the future

18. What are your future plans? Do you plan to add some new ad formats?

In addition to growing the existing mini-apps through monetization and connecting new ones, we will also add and grow traffic in new locations.

As part of our plans, we plan to integrate new types of advertising into the Telegram mini-applications. Stay tuned for more news from us.

Conclusion

RichAds advertising network was the first network that allowed you to buy ads in Telegram and configure them inside the advertising cabinet. Right now, ads similar to push notifications are available inside Telegram mini apps. However, soon rewarded formats, video, and more will be added to the company’s advertising portfolio.

Now you know where and how to buy Telegram ads, and you see that Telegram paid ads are quite affordable (CPC from $0.02), it’s time to try them.

Be the first to run native ads in Telegram mini apps in RichAds! Reach explosive profits from the new format!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds revolutionary release: new Telegram ads format now available on the platform appeared first on RichAds Blog.

RichAds team started a new Youtube activity — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere. 
Click here to watch the previous videos.

Who is Servando Silva?

Servando Silva is an experienced marketer with more than 11 years of expertise running ads on push and pop formats with greatest success. 

Furthermore, he owns StreamSEO since 2012 and engages in leadgen and SEO consulting for tech companies. Servando managed to earn seven digits profit working with different strategies of digital marketing.

What is Servando Silva’s interview about?

Basically, the interview with this expert is divided into three main parts. First we’ll talk about his position as a media buying and SEO consultant, then dive deeper into his experience with his own websites and how SEO assists in driving target audience to them and cover his monetization methods. Finally we’ll discuss the affiliate marketing part and running ad campaigns.

Part 1. Servando as a media buying and SEO consultant:

1. Servando’s main tasks and assistance as a consultant.
2. How to deal with tech companies — main issues.
3. Activities that bring more traffic to Servando’s clients.
4. Servando’s main methods of finding customers for his business.
5. How affiliate marketing helps Servando in the current position.
6. Is there anyone who helps Servando with keyword search?
7. The amount of money Servando earns from consulting and the number of clients he has.

Part 2. Servando’s own websites and their monetization:

1. First steps of Servando in the SEO field.
2. Reasons why he focused on SEO after a successful affiliate career.
3. The amount of content sites Servando has now and their topics.
4. What is the criteria of high quality traffic? Main filters from Servando.
5. Are there any site types that gain results faster?
6. Main ways to monetize content websites.
7. Display ad networks for publishers: Servando advice.
8. Affiliate links insights from Servando. 
9. Current team of Servando right now.

Part 3. Affiliate marketing and running ad campaigns:

1. Does Servando still engage in running affiliate offers?
2. The amount of time Servando spends on launching ads.
3. Favourite ad formats of Servando.
4. Servando’s thoughts on LATAM region.
5. Opportunities Servando got being an Afflift Forum Community Leader.
6. Secrets of time management from Servando.

👇 Watch Ads&Grans talks with Servando Silva right now 👇

Get more information about affiliate marketing at RichAds’ Youtube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks for the main verticals:

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Servando Silva: My way from an affiliate marketer to consulting and SEO projects appeared first on RichAds Blog.

We’ve talked with AdsEmpire, a CPA network mainly focused on providing exclusive Dating offers, about the latest trends in the Dating vertical.

In this Ads&Grans episode you will hear more about different GEOs for Dating and their peculiarities and what traffic sources work best with this vertical.

RichAds ad network team has a brand new Youtube rubric — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere.
Click here to watch the 15+ previous interviews.

What is AdsEmpire CPA network?

AdsEmpire is an affiliate network that provides exclusive offers in such verticals as Gaming, CPI, iGaming and Dating. Affiliates have more than 1000+ offers to choose from available in 50+ GEOs.

Some of their key features include the ability to work with either direct CPA offers or Smartlink (or with both at the same time), RevShare model, wide range of GEO with the focus on Tier-1 and European market and flexible payment options.

AdsEmpire’s insights into the Dating sphere: what was discussed

Our guests are experts in the industry: Anastasiia Bilotserkovets, Head of Growth and Nilu Yusupova, Chief Business Development Officer at AdsEmpire. Both of them provide valuable tips and insights into working with the Dating vertical in this one-hour discussion. 

During the talk we have covered a variety of topics that should definitely help you if you work with Dating offers:

• Which offers bring more profit: Mainstream or 18+ Dating?
• What are the most interesting trends in the industry in 2024?
• How to choose a Dating offer?
• What are the best offers for beginners to start with?
• What national peculiarities should you consider while working with different GEOs?
• What traffic sources work best with Dating offers?
• How does AdsEmpire grow their audience and attract new partners?
• Are conferences and meetups useful for attracting new affiliates?
• What advice would they give to anyone wishing to work with Dating?

👇Watch the Ads&Grans episode with AdsEmpire right now👇

Check out more affiliate marketing insights at RichAds’ Youtube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

Videos from Ads&Grans talks that are available now

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

Feel free to subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post AdsEmpire: How to grow affiliate business in Dating sphere in 2024 appeared first on RichAds Blog.

With the global annual revenue of online Dating apps of 5.43 billion, the industry is full of juicy potential and is not going to stop. 

There are a lot of reports and data on online Dating that prove the development of the industry, however, we are not going to splash out on each milestone, we’d rather share the most important trends of 2024 that can help you when launching Dating ad campaigns.

Huge market growth and appearance of new products

While for CIS countries many apps became unavailable, in Europe and the USA there’s a lot going on with their development, only in February 2024, Tinder reached 4.4 million monthly downloads, while Bumble can boast of 3.2 million, which also proves a significant growth of the market.

Speaking about the revenue of Dating apps, the income grows by leaps and bounds, reaching 5.5 billion in 2023. Another interesting fact concerns users, an average person spends $243 annually per app, with mostly men being involved in paid subscriptions, which means that people are ready to pay for finding love.

Last but not least, if you drive traffic to CIS countries, be ready to find appropriate offers, Tinder is no longer relevant, so it’s better to pay attention to “newbies” in the market like Twinby or Pure.

Changed consumer motivation and demographics

Stats say that the Dating landscape changed greatly, casual hookups are not a priority anymore, more than 80% of people look for serious relationships in online Dating apps. According to the research by Pew Research Center, at least 1 in 5 committed relationships start via online Dating apps or sites.

Another interesting fact is that the holiday season in December is the most active period when 51% of adults feel pressured to find their long-time partner, so launching ad campaigns in this period may turn out to be crazy lucrative.

LGBTQ Dating apps rise

With the dominance of classic Dating apps on the market, affiliates usually forget about quite a lucrative niche —- LGBTQ. Stats by Pew Research Center prove that 54% of gays and lesbians have used such apps to find their love, and 24% succeed in finding a lifetime partner there.

In terms of demographics, the situation differs from “straight” apps data. Men and women are engaged in online dating almost equally, with 57% of male and 46% of female users. Ages are also a bit different, the most dominant group is between 18 and 49, it’s about 51% of total users, while 30% are those aged from 50 to 64.

Now that you know global Dating market trends, let’s get to Dating ad predictions by experts, we’ll share what’s going on in the industry in 2024.

Dating ads predictions: expert edition

RichAds team contacted 5 CPA networks and asked what’ll be trending for Dating vertical in 2024, below you’ll get all the answers. As a bonus, our team also analyzed the market and prepared a few insights for you!

RichAds

Let’s start with the most interesting part — GEOs. We see the stable results in Tier 1 countries like the USA, Germany, Austria, France and the Netherlands as well as Japan. Though, the competition for newbies can be a bit high, so we’d advise to also test India and LATAM, payouts may be not that high, but the results would be stable for sure. Check out our monthly “GEOs and verticals” reports to stay tuned for more trends!

In terms of traffic sources, our highest recommendation is push and in-page push ads. They imitate personal messages for users and create a sense of real profiles in Dating apps, which is perfect. Apart from that, the formats are quite affordable and have zero restrictions for any creatives, so are really worth a try in 2024 and do show results, you can see a case of our advertiser here, not to be unfounded.

Of course, AI is not just a trend, it’s a must for any affiliate launching Dating campaigns, so optimizing campaigns is now dead easy. We’d advise to test automated algorithms like Performance Mode, Automated Rules and Target CPA to eliminate any efforts from your side and get only relevant traffic as fast as possible.

AdCombo

1.  Online dating apps userbase has doubled in size over the last 5 years. Almost a third of all Internet users worldwide today consider trying some form of online dating, hence various services are appearing almost every month to meet this growing demand.

2.  Dating brand owners cater to their specific target audience, its age, intentions, or other preferences. If a specific app becomes known to be perfect for serious relationships, its developer usually provides a carefully crafted interface and appropriate monetization strategy. As the competition grows tougher, it is way safer to preserve current market share and target a similar audience, than to meet everyone’s expectations.

3.  Neural networks have started to play a big part in recommendation algorithms. AI is now monitoring not only the user’s profile, but a ton of other metrics like chat keywords, activity cycle, specific pages visited, time spent looking at particular photo etc. Such a massive amount of data has previously been very difficult to tackle, but now we’re likely to see even more user involvement overall.

AdsEmpire

The Dating vertical is quite stable, but it has also developed trends worth paying attention to in 2024. 

First and foremost are the various monetization models for products. In addition to the classic subscription model, the coin model and hybrid models are entering the game. With different product monetization formats, you can more effectively match products to your traffic, experiment, and generate new profits. 

Our team at AdsEmpire keeps a finger on the pulse and is actively developing work with these offers. We recommend testing them!

Another undeniable trend is the use of AI. AI is now making a revolution in affiliate marketing. The workflow is becoming simpler: you can now generate content, gather information, and perform analytics, tracking, and personalization of advertising campaigns.

Check out our interview with AdsEmpire on RichAds YouTube channel

Juddy.biz

Dating is one of the leading and most interesting verticals in our system. 

Among the trends we can highlight the increasing need for precise targeting: nationality/religion/type of employment/sexual orientation. These issues are extremely important for geos with conservative views on personal life. 

All of the above form the creative’s requirements: standard appearance for the advertised region, “realism”. At the same time it is encouraging that the beginning of 2024 was marked by an increase in CIS dating traffic – global digitalization is bearing fruit.

LosPollos

The Dating vertical is still relevant to all geos, but Tier 1 countries remain the most promising for affiliates. Working with the USA, Germany, France, Canada and the United Kingdom is still very profitable. However, good income can also be earned in less developed regions. 

In 2024, we’d recommend testing (if you haven’t already) locations in Latin America, Asia and some regions of Africa. Brazil, Colombia, Chile, China and Israel show good potential. Many people here are actively looking for new audiences.

There are still many dating traffic channels in the market. Today it is possible to find quality audiences on both traditional social networks and niche dating websites. Yes, ASO traffic is down, but search and social traffic are on the rise.

In general, the foundation already laid in the Dating niche is being progressively enhanced as technology (including AI) develops.

Traforce

In our view, many dating products will soon feature new technological advancements thanks to the integration or partial integration of artificial intelligence. In fact, this is already happening, even with simple offers 18+. To enhance user experience, AI is replacing bots on sites 18+, chatters on content sales platforms, translators in dating services, and so on.

Additionally, we will soon see more content sales platforms competing with or resembling OnlyFans. The trend of expressing gender differences in various countries and the emergence of new gender identities is becoming increasingly noticeable. 

Products will emerge to meet the demand for content, community interaction with gender-specific features, and partner searches for dating. Traforce strive to keep up with all these trends, propose our partners great offers with high rates, and help them find the traffic to earn more and for the long term!

Watch more Dating trends on RichAds YouTube channel

If you’re looking for more expert tips, podcasts, webinars and other tutorials on Dating vertical, make sure to follow RichAds YouTube channel!

We post monthly Ads&Grans interviews with experts and other interesting content there on many different verticals including Dating.

Conclusion

It doesn’t matter whether you’re a newbie or a master in Dating ad campaigns, launching offers in the niche will be profitable for anyone.

Make sure you test Dating offers on RichAds traffic soon to double your profit and income!

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The post Dating ads predictions: experts share 2024 trends appeared first on RichAds Blog.