While it is possible to monetize any traffic type and successfully promote any offer, profit remains the ultimate goal for any marketer.

Working with native advertising requires a lot of creativity and the ability to balance between the tailored messages and editorial standards determined by ad platforms. When it comes to native traffic monetization, one of the most suitable and high converting verticals is dating. 

That is why RichAds team asked the experts from TopOffers to share their insights and tips on the subject.

Native ads remain a valuable instrument for digital marketers. It is crucial to use high-quality creatives, target like an expert, and engage the audience.

Besides, choosing the most suitable channel-specific content and running A/B testing is essential to the success of your native ad campaigns. In a nutshell, marketers design native ads to ensure visibility by delivering content that blends into the context and setting. Thus, digital marketers should keep ad creatives fresh to ensure high audience engagement.

Why Choose Native Ads?

The non-intrusive nature of native ads makes it one of the most suitable ad formats for dating vertical. But affiliate marketers still face the banner blindness issue. The impact of native ads is growing.

Compared to traditional display advertising, native ads generate higher CTR and CR. It proves the efficiency and organic nature of the information delivered through this ad type. It is possible due to the remarkable resemblance of native ads and advertorials. So, this ad type tends to get a 53% higher view time than other ads.

Besides, native ads often allow marketers to bypass ad blockers. Confronting ad blockers proves to be especially beneficial when dealing with dating offers.

Launching Native Ad Campaigns

Non-aggressive native teasers can cause more focus. Moreover, they enhance the visibility of the ads thanks to the typical placements.

The most popular native ad types

• Desktop footer. This type of ad creatives consists of thumbnails, brand name, and a headline. In this case, there is usually one ad creative per ad campaign. 
• In-feed ads.
• Sponsored posts. Advertisers use them in social networks, search ads, recommendation widgets.

Beginners should consider starting with Tier 2 or Tier 3 geos. Even though Tier 1 geos are more profitable, such countries as the USA, Canada, or the UK are competitive markets. Thus, Europe can be a safe option for running tests and launching ad campaigns. We recommend testing 3-6 different geos, analyze the results, and optimize. 

Affiliates should consider testing several niche offers and determine the best-performing ones. Dating niche varies across platforms and users. Affiliate marketers can promote local or international dating apps for straight people, single parents, gays, vegans. 

Remember that each niche requires different approaches. So, there is a need to work on many sets of ad creatives and test different combinations.

Native Ads vs. Challenges

Promoting dating offers comes with its challenges and intricacies. While native ads do not provide any straightforward product offerings, dating offers need suggestive and sometimes even candid advertisement. Affiliates have to be creative and work on the cost efficiency of their campaigns to reach large audiences through native ads. 

Depending on the dating niche, affiliate marketers often face many issues, especially when launching ad campaigns on social networks. So, we recommend working on 6-7 creatives per ad campaign. Test all them to figure out the best approaches and designs. 

Native ad campaigns need regular optimization, split tests, and work on ad creatives. It is a never-ending work cycle that includes new creatives and unique approaches. But once you understand what works best, the routine becomes less time-consuming.

The main benefits of promoting dating offers with native advertising

There are many reasons to choose this format, but we would like to emphasize the following:

• mimic the tone and style of the platforms;
• often perceived as organic content;
• non-intrusive nature of ads;
• frees users from imposing and convincing content;
• creates positive associations with promoted brands.

Here are the best dating offers for native ads from TopOffers:

[WEB+WAP] Treffegirls DE – $5.5/ $4.5
[WEB+WAP] Gibsmir DE – $5.5/ $4.5
[WEB+WAP] Wildspank AT – $5.5/ $4.5
[WEB+WAP] Flirt BE – $3.8/ $3.5
[WEB+WAP] Divierteteligando PR – $0.3/ $0.4
[WEB+WAP] Divierteteligando MX – $0.4/ $0.4

Conclusion

In the highly competitive affiliate marketing industry, native ads are a refreshing change to the dating promotion routine. As a tool of unobtrusive communication with the target audience, native ads not only allow to add value to the brand and improve its recognition but also to build trust and ensure visibility. And when dealing with dating offers, could you ask for more?

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to Promote Dating with Native Ads appeared first on RichAds Blog.

What to choose? For those who want not only to sell the product but also to build a brand, we recommend a native advertising format. Find 5 proofs why it works in our new article.

What are native ads?

Native advertising is a paid ad format that matches the form, quality, or function of the content they are put into. 

Here are some native advertising examples:

• Recommendation Widgets;
• In-Feed Units;
• Promoted Listings;
• Display Ad With Native Elements;
• Custom formats.

5 reasons to start running native ad campaigns 

1. Avoid banner blindness and ad blockers

Usually, people try to avoid any kind of banners in spite of their placement. Native banners are seen twice as much as standard banner ads. The organic look of native materials make a user-friendly environment that encourages website visitors to click ads more frequently. 

The most important advantage is that it’s not perceived by users as a straight marketing tactic. That’s why website visitors are much more loyal to native content. 

Speaking about the correlation between ad blockers and different ad formats, native widgets are almost never blocked as it’s accepted as a benefit for users. 

Research shows: people engage with native ads as frequently as with media materials.

Native content is a part of the brand. That’s why users don’t treat it as an invader advertising content.

Read How to Promote Dating with Native Ads here.

2. Attract only relevant audience using a wide range of optimization options

Possibility to optimize native advertising campaigns makes them especially attractive for lots of affiliate marketers. Optimization allows upgrading your native campaigns to get as much profit as possible.

In native campaigns, you can work with your creatives analyzing their performance and changing them after identifying the best converting option. Remember that creatives may burn out, so, it’s important to change them regularly and prepare lots of different variants from the start. 

RichAds Expert’s Tip:
Prepare up to 10 creatives for your native ad campaign. Creatives are very important for this ad type and even the most unexpected variant may play out. You can also request them from your manager at RichAds for free.

Running native ads campaigns on RichAds advertising platform you can do native ad campaign optimization according to different parameters. Flagship RichAds features will help to create Automated Rules for your campaigns, use black and white lists, and set up different bids for different parameters of one campaign. 

3. Use native content to boost your ROI, increase impressions and CR (as compared with banner ads)

Native ad formats increase the user’s credibility and brand awareness parameters. The fact that it’s perceived as media content may skyrocket the ROI of your campaign. But remember, ROI depends on a lot of other factors as well – CPA network, creatives, landing page quality, scheduling, etc. 

Statistics show: Consumers looked at native ads 52% more frequently than display ads.

To get high ROI it’s important to be sure that your ads are delivered to the right audience that’s why targeting plays such a significant role. RichAds advertising platform offers targeting options for native banners that perfectly fit even for the start: country, region, device, browser, browser language, OS, carrier, etc.

4. Launch campaigns in almost all verticals and scale up easily with native ads

Native materials are a universal traffic type as it will bring profit almost in all niches. Thanks to the organic format of native content even advertising of nutra products will not look quite loathsome for users, increase click rate, and conversions. 

Usually, native content shows steady and permanent results that’s why it can be easily scaled up. If you see great results and high conversion rates, don’t waste time and start scaling your campaign up to get even higher profit. You can increase your daily spend limits and continue testing. 

So, native ads become especially appealing not only for newbies but also for experienced experts who can deposit huge budgets to get successful results. 

5. Don’t waste your time on adapting 

With native ad types, you don’t need to optimize your native teasers and banners for different devices. The user can see your ads on mobile or desktop and the ads will adapt to these devices automatically. You don’t have to care about the size and how your banners display. Just upload a few creatives and don’t worry about the result!

RichAds advertising platform offers Native Premium Sources.

We will help to optimize your creatives, messages, and CTAs for use on different popular websites with millions of users. Browsers with millions active users, content, and media are waiting for your native input.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post 5 reasons: Why you should launch native ad campaign appeared first on RichAds Blog.

In the article we’ll throw light on A/B testing of push notifications and explain the peculiarities of the process.

Stay tuned not to miss the insights!

How to increase conversion? This is the most popular question among all affiliates. If somebody finds an easy way, there will be a really high demand for it.

To be honest, there is a solution, but it’s not as easy as it seems: do a/b testing in push notification.

It’s quite a complicated scheme and requires time but it’s worth it. If you work hard and find an appropriate strategy, your efforts will be deservedly rewarded: conversions will increase and CTR will be high as well.

What is A/B push testing of creatives?

A/B test (or split-test) is an experiment, during which the user is shown different variants of ad materials (for example, push notifications) and then, according to their reactions, the successful elements that bring conversion are estimated.

A/B tests aim to identify the most appropriate variant for conversion, then scale it and get profit. It can be applied to find a profitable lander-offer combination at the start and for its optimization during campaign running. It’s necessary to avoid burning out of successful creatives.

So, you’ve made up a creative: have chosen an icon and the main image, have written a headline and description. Here is variant A from A/B term. If you change just one element in this creative, for example, the main image, you will get variant B.

At RichAds you can run creatives’ split test within usual campaign launching. You won’t need any additional instruments. Add to your campaign creatives and lander-offer combinations you want to compare. You can test simultaneously up to 10 creatives. 

All creatives are displayed on the campaign page: you can see the full version of their image, icon, and text in one place. The most important indicator of push notification’s success – CTR or click-through rate – will be shown here too. Pay attention to the creatives with the highest CTR. They will become your favorites.

Learn more about 30 Ad Strategies to Increase CTR here.

How to start an A/B test?

As we’ve just looked into the definition of push notification testing, it’s high time to figure out how to conduct the test to our advantage. Let’s discuss the plan step by step!

Step 1: Formulate a hypothesis
Step 2: Run the test
Step 3: Document the results

Step 1: Formulate a hypothesis

It is highly important to make your own analysis of the market and competitors. Describe your target audience as accurately as possible (age, gender, education, possible interests) and guess what kind of messages can capture their attention. Shall you use humor or is it better to focus on the benefits of the product? What is the expected result of your test?

Focus on meeting their needs, choose the right tone of voice for your message, work on the creatives and the necessity of using emojis.

Step 2: Run the test

Choose a few options that seem the most suitable to you and start your push notification test. You’d better think about your targeting, best bid and settings in advance. It’ll also be great to specify what the target action is for you and the approximate desired CPA.

Important: Do not forget that it is best to test one variable at a time (creatives, texts, landing pages) in order to be able to track which element worked and brought conversions.

Step 3: Document the results

Which variable worked more effectively? Which elements have you tested? Do not rely only on yourself and your memory: write down the outcome in a separate spreadsheet to observe the results of your efforts.

Make sure that you have marked the beginning and end of AB testing of notifications, the effectiveness of each elements group, as well as their impact on CR and CTR.

Most effective A/B testing elements

Now that we know the main stages of the push notifications split testing, we’ll try to understand what can be tested within one campaign and how to do it wisely.

Let’s list the most basic elements of the A/B test, then focus on some of them and provide detailed examples.

The main elements of A/B testing:

1. creatives
2. titles and texts
3. landing pages (with and without prelanding)
4. GEO
5. devices
6. additional targeting elements (browsers, carriers, OS)

Why should an A/B test begin with creatives?

Our brain processes information in quite an interesting way. For example, when you see a person for the first time, it evaluates his appearance and the first five seconds define whether we like this person or not. We’ve not listened to the person yet, but the first impression has already been made. 

Visual messages influence a person stronger than verbal signals or texts. 

The same rule also works for creatives: first people notice and evaluate pictures and icons, then the text. This will be our starting point when conducting an A/B test. First of all, you need to clarify that it is important to look at your offer from different sides and from different angles when testing creatives, as your target audience cannot and should not be identical.

When we talk about push testing, creatives are the first and most effective way to segment the audience. They allow you to target different people depending on their tastes and needs.

For example, if you launch a dating offer, you can use different approaches with the help of creatives:

• Blondes vs Brunettes
• Curvy vs Skinny
• Young vs Mature
• Selfie vs Full-length photo

 How to conduct an A/B test with creatives?

There are plenty of various approaches when it comes to creatives. Let’s have a look at variations of audience segmentation with the help of creatives. We’ll take a gambling offer as an example and try to conduct comprehensive split testing of push notifications.

Men- and women-oriented creatives

Segment your audience by gender to understand which users are more active and willing to perform your target action. You should not limit your targeting to one gender, even if it seems that the choice is obvious — everything is individual depending on your offer.

1. Women-oriented

👈 vs 👉

2. Men-oriented

• You can also focus on the user’s victory to inspire him and make the banners stand out by using fonts or bright colors.

• For some players it’s crucial to see the pleasure of playing and winning and feel the entertainment

There are a bunch of ideas that can be used to test creatives, so the more you use, the better!

Download the pack of 300 best icons for push notifications for free.

How to A/B test texts?

If you want to have a high CR, you need to attract the user not only with a banner, but also choose the right tone of your message to be heard.

Using the example of gambling offers, we can highlight several approaches:

• Value vs. Urgency

A) Urgency: Register Today and Get Your Bonus 💵 💵 💵

B) Value: Get a 100$ Bonus + 150 Free Spins 🎰

• Call to Action vs. Intrigue

A) Call to Action: Register and Win Big Prizes! 🤩

B) Intrigue: Are you our next instant millionaire?

• Uniqueness vs. Opportunity

A) Uniqueness: Welcome Bonus for New Users ✅

B) Opportunity: Get a chance to win $1M for just $10 💵

Bonus: To save your time on research, we’ll provide you useful articles on creating effective creatives for different verticals:

• Nutra
• Betting
• Antivirus
• Dating

How to A/B test landing pages?

Next step after testing the main elements is the prelanding test. It can be effective when promoting your offer, as it will allow you to highlight the useful properties of the product, show real users reviews or warn your audience about the spicy content in advance.

Perhaps the usage of a prelanding will not be suitable for your offer, on the contrary it may distract your audience from a quick purchase or deposit, while the direct link will work better. So, we’d advise to test both approaches.

As a rule, prelanding funnel works better for push notifications. The success of such campaigns is 80%. But there is always the remaining 20% which work better with direct links.

Basic recommendations for A/B tests

By this point, you have already conducted your analysis and research, formulated a hypothesis, made fresh creatives and texts, selected the best settings. It’s time to start a test, right?

Before you step on this fascinating path of A/B testing, we have a few more recommendations to simplify this process as much as possible and help you interpret the results correctly.

Test one variable at a time

As mentioned earlier, testing more than one variable at a time is not recommended. Why? It may seem that this way you’ll save time and money, but in fact the results will be opposite.

If you test a lot of variables, there is a high probability that you will not be able to track the results correctly and understand what exactly brought you conversions — creatives, texts or landing pages? Or maybe the new targeting? We advise you not to make the process complicated and test everything in turns.

Interpret the results correctly

First of all, these are the target indicators – CR and CTR. 

Remember that even if the CTR is high enough, it does not mean that it will bring you a lot of conversions. For this reason it is better to consider both indicators together to get the full picture.

Consider additional factors, perhaps, your target audience was more active at a certain time of the day or time of the year. It is also likely that the CR is too low or high due to holidays or the seasonality of the offer, these factors shall also be considered.

Measure the outcome

Is it possible to make a time limit for the test? It would be so useful: to know that in a few hours you will get relevant results. Sometimes a few hours is enough, but sometimes you need a few days. 

It’s better to measure each test not by time but by data obtained.

To measure success, check one lander-offer combination using a budget equal to 3 conversion’s prices if one conversion costs more than $10. The sum of money you spend on the test of each variant of the creative should be no less than the cost of 1 conversion.

One more variant is to rely on the sums you are ready to spend. For the test prepare 10-20% of the budget you are going to spend on your campaign, split it into a few parts for each step, and start testing. 

Split-testing is a quite time-consuming activity that can last not one day. You will have to be creative, and patient as well as be ready to spend the budget, but it’s worth it. 

Don’t stop on one working creative

If you have found a converting creative, you should not rely only on it, as creatives tend to burn out. It is vital to analyze the combinations, constantly update them with the most effective variants, and not stop at one combination. 

Change banners, icons, rephrase texts but stick to the working approach. We recommend using 5-10 creatives per campaign to achieve results. If you don’t have enough time or imagination to create new combinations frequently, you can order creatives from your manager at RichAds for free.

Conclusion

Repetition is the key to success when we talk about A/B testing of push notifications. As soon as you have completed your first test, chosen the best strategy for converting creatives, texts, landing pages and settings — start the next one! This will help you to find a win-win formula and the combination that will convert well and work for your result.

Don’t give up split-tests and get profitable lander-offer combinations with RichAds.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Learn more about the five stages of testing push campaigns here

The post How to Do A/B Testing in Push Notification? appeared first on RichAds Blog.

Lena, Head of of Customer Success & Partnerships in BeMob tracking software for traffic management, answered our questions about tracking solutions in 2020.

Find 14 Best Trackers for Affiliate Marketing in 2021 here.

RichAds: Where did it all start? What were trackers like right after they appeared in the affiliate marketing sphere and what are they now?

RichAds: Why does the affiliate marketer today need a tracking solution?

How to use your tracker to get max profit from RichPush read here.

RichAds: Do all affiliate marketers need trackers? At what stage is it necessary to think about using a tracking solution?

RichAds: Are there any fundamental differences between tracking solutions in CIS and European countries? 

RichAds: Which useful functions do trackers offer today (besides standard optimization)?

RichAds: Self-hosted vs. cloud tracker: what to choose?

RichAds: How accurately does the tracker work? How to minimize possible gaps in data, for example, between ad network and tracker?

RichAds: How do trackers deal with bots and spy tools? Are there any effective instruments?

RichAds: What are the most popular trackers’ options today?

RichAds: What differences have you faced during the pandemic? How are things now?

RichAds: What is the focus of tracking solutions this year? What are the trends in Q3 2020?

RichAds is integrated with BeMob tracking solution that’s why you can use it while running push, pops, and native campaigns with us. Here is the full list of trackers integrated with RichPush.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Tracking solutions in 2021 appeared first on RichAds Blog.

After the financial crisis in 2008, banks got huge masses of cheap money from the central banks. That’s why affiliate marketers can earn on these huge financial volumes. Offers are emerging at the speed of light and some of them can be quite expensive and difficult to work with. 

From this article, you will know the basics of the financial vertical and get useful tips on how to launch campaigns in this niche.

Let’s start with the definition

Finance is a gray hat vertical that includes lots of offers types with different advertisers and strategies for success. 

Financial offers are mainly based on banks’ offers granting (micro) loans, insurance services, and credit cards.

Advantages of financial offers

• Varied target audience.
  The users of the vertical are representative of different social categories with diverse interests, needs, and requirements. That’s why you can launch campaigns with low or high budgets and choose a GEO you want to benefit from.

	India
	Brazil
	Indonesia
	Thailand
	Malaysia
	United States
	Germany
	Mexico
	France
	Philippines

• Lots of different target actions.
  Target action is an important must for conversion. The finance vertical allows choosing offers with any target action you want: filling the form, granting of a loan, etc.
  
• Huge payouts.
  The banking sector has always objectified a huge money supply. That’s why experienced advertisers can depend on quite high payouts (in the range from $11 to $350).

Types of financial offers

There is a wide variety of financial offers, so advertisers can match their needs with opportunities. The profit from one user may be really high but the higher the payout the more difficult it is to earn.

Types of financial offers:

• credit cards;
• loans;
• microloans;
• binary options;
• consumer credits;
• banking service;
• brokerage service;
• deposits;
• insurance.

Advertisers are paid for the loans, credit cards, filled form, or card issuing.

Speaking about the types of traffic for financial offers, push, social, and email traffic show the best results.

Landing pages examples

Find useful tips on creatives titles for the financial vertical in our blog. Read Guide: Titles for Financial Offers

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What are the causes of failures?

Lots of advertisers suffer setbacks while launching financial offers. They dump a lot of money and don’t get conversions. But what is the reason for it?

Reason 1: Incorrect choice of offers. 
Remember about your target audience. Speaking of the finance vertical, the audience is quite diverse here. The user who is interested in microloans will hardly visit a landing page with the consumer credit offer. That’s why any advertiser should mind the difference in material and social standing and consider these indicators while choosing an offer, preparing creatives and landing pages.

Reason 2. Lack of quality traffic. 
Before choosing a traffic source make sure that it converts in finance vertical generating quality leads. Evaluate available targeting options and the possibility to verify traffic in third-party services. For example, RichAds traffic is verified by AdScore.

Reason 3. High competition. 
The finance niche is a real mother lode for all affiliate marketers. Perspectives of high payouts attract more and more specialists. The competition is increasing and it’s becoming more and more difficult to surprise a sophisticated user. It’s important to think of new bundles regularly to get steady conversions.

Reason 4. Lack of optimization.
Lots of advertisers tend to slack after a successful launch and getting first high payouts. They remain campaigns unchanged believing that those will continue turning a profit. But this judgment is clearly mistaken. Trends are changing. These changes are also shared by banking. It’s necessary to be flexible, update creatives and landing pages, finding new working tricks and approaches. 

Expert interview

We discussed all the burning issues in the vertical with the expert from the financial CPA network LEADS.su. Eugene Konovalov, Head of the Accounting Department of the network.

RichAds: What challenges has the financial vertical faced since the beginning of the COVID-19 pandemic?

Eugene: Among the negative consequences are the following:

• the review of scoring by advertisers, which resulted in increased demands on banks and MFOs;
• the stoppage of many offers because of self-isolation (it was impossible to grant loans or credit cards as banks were closed);
• the reduction of tariffs on offers due to the crisis.

RichAds: How to choose a financial offer? What to pay attention to?

Eugene: First of all, you need to decide for yourself from which source you will get traffic. If we talk about indicators, we should pay attention to HOLD on offer, frequency of statistics updating, AR, and CR as well as the average price per click (EPC).

RichAds: Can I make money on financial traffic with a limited budget?

Eugene: It is definitely possible to make money with a limited budget. For the period of the tests, it is enough to understand whether the bundle has worked or not. But it is also necessary to understand that the financial vertical is usually a “long game”, and for further scaling, it will be necessary to increase investments.

RichAds: What is the key to successful conversion on finance?

Eugene: The key is in the precise setting of targeting, the settings of the advertising company, and the source of traffic, as not all sources convert well. But the simplest and most important indicator is ROI. If it is a plus one and advertisers have no complaints about the quality of traffic, you will have profit even with low-conversion bundles.

RichAds: Trends in finance vertical for 2021. What are your forecasts?

Eugene: We expect the growth of the MFO market. Maybe banks will join the fight for the MFO niche in short-term loans for small amounts. It is difficult to make a forecast today as much will depend on further developments around COVID-19.

The best finance advertising offers

Our partner CPA#1 profitable affiliate program has prepared a list of the best finance offers. Here are the best finance push ads offers:

Binany: IDN, MYS, VNM, THA, BRA, MEX, $11-35.
Monfex Crypto: QAT, UAE, SAU, ESP, MEX, $249-371.
ZelWin: all countries, $25.
AlphaPlay: all countries, $25.
FOREX FBS: VNM, THA, UAE, MYS, IND, IDN, $70.
ForexClub: Europe, $337.

If you are looking for an advertising network to launch finance offers, read our article about the finance ads platforms to find the best one for your needs.

Find high-quality traffic for financial offers at the RichAds advertising platform. Launch and optimize your profitable campaigns with real experts in the sphere!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Finance Vertical Guide + Top Offers appeared first on RichAds Blog.

RichAds: Coronavirus and pandemic affected lots of spheres including affiliate marketing. What changes occurred in the performance of 3snet affiliate network?

RichAds: Let’s speak about verticals. Which of them have lost their popularity and which have been in demand?

RichAds: It seems that while everyone runs casino offers dating remains quite popular as well. How is the vertical during pandemic?

RichAds: Speaking about the popularity of gambling… Are there any changes in figures and statistics?

RichAds: What about GEOs in dating vertical?

RichAds: Which type of dating will be maximum profitable this year: mainstream, casual or on-mainstream? And which type is the most popular in 3snet?

RichAds: Let’s speak about payment models. 

RichAds: What are the perfect dating creatives? 

RichAds: What are the top 3 rules to make perfect creative formula?

RichAds: Lots of affiliate networks argue for using pre-landing pages. What do you personally think about it?

RichAds: It’s clear that the world will never be the same. What are your forecasts concerning dating vertical in 2020? What tendencies are going to appear?

RichAds: In the end let’s speak about the most popular dating offers in 3snet.

CPA payment model offers, worldwide GEOs:

Victoria Milan – €50, purchase of €16 is paid. GEOs: Netherlands, Belgium, Sweden, Switzerland, Denmark, Norway, Finland, Great Britain, Germany, Australia.

Rank – $5. GEO: Japan.

LindigoMatches – $5. GEOs: Canada, Austria, USA, Great Britain, New Zealand, South Africa, Ireland.

Stripchat – $0.15-3.5 for the confirmed registration (DOI). GEO: Russia, USA, Norway, Germany, Turkey, Sweden, Italy, France, Austria, Netherlands, Canada. There are limits in sources and creatives pack.

MapMyMilf – $2.5 for the registration (SOI). GEO: Australia, Canada, New Zealand, USA, Great Britain, South Africa.

Mainstream Dating smartlink and Dating smartlink – SOI registration. CPL depends on GEO and device and may vary from $0.01 to $9.1 (mobile) and from $0.02 to $9.1 (web). GEO: worldwide.

Use push, pop, native & display traffic by RichAds to run your dating offers and get profit!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Dating in 2021: pandemic, tendencies, trends & top offers appeared first on RichAds Blog.

Betting industry outlook

The pandemic undoubtedly dealt a devastating blow to the betting industry.

On the one hand, you’d think that we can’t wish for anything better: the players now have more time to be online. But due to quarantine, all significant sporting events were canceled or postponed. That is, there was simply nothing to bet on!

Statistics show: in spring, at the beginning of the pandemic, bookmakers predicted a huge drop in income: from 50 to 70%.

During the pandemic, many players were forced to look for new kinds of entertainment: someone went into gambling and began to play in the casino, someone in search of adrenaline even “retrained” as forex traders. But still, it was only a temporary solution: betting shops’ players are a separate audience with their own requirements.

I would also like to clarify that the situation with the abolition of traditional events gave a huge chance and impetus to esports.

Statistics show: as shown by the data of some offices, the activity of players increased by 30-40% of all bets.

Cyber sports have confidently won leadership positions and will remain the same. You can even say that some of the players will understand that it’s more interesting and faster here, and will remain in esports further.

Find the full affiliate guide “How to rock on sports betting with push ads” here.

Current situation with the industry 

What is happening now? Life is gradually returning to its usual course, and bookmakers also continue their activities. Those who used to bet returned to their betting shops.

However, according to some bookmakers, the economic recovery and the improvement of the situation with advertising budgets in betting will completely finish only in 2021 after full return of major sports events.

Legalization of betting: latest news

• If you want to check the legal status of betting and gambling in a certain country, you can do this here: https://lcb.org/restrictions
• The Ukrainian government soberly assessed the prospects of legalizing the industry and on July 14 passed a bill on state regulation of the gambling business.

This means that the bookmaker will be able to work and advertise legally. It is expected that due to taxes and the issuance of licenses the budget of the country will annually receive about 150-200 million dollars.

• In Russia, there is also regulation of the activities of bookmakers. Working with such betting shops has some obvious advantages. Firstly, such offices are more attractive to players: a guarantee of economic security and the possibility of simplified registration.

Secondly, it’s much easier to advertise such sites: they are not blocked by the government and posting in open sources is possible. And for webmasters, legal advertisers offer improved terms, such as increased payouts. Therefore, choose offers from gambling bookmakers and feel free to make profit!

Bonus: legal betting offers from 3snet CPA network

Most offers work according to the CPA model with payments for a deposit from an active player. In some offers, the bid depends on the amount of qualifications in the current month. You can get very detailed and clear terms for the received traffic and take the client’s advertising materials.

Best betting offers from 3snet:
Vulkanbet CPA DE – €130
Betandyou CPA 3 countries – $130
Melbet CPA WW – $65
22bet CPA 11 countries – $90
Finbet CPA 3 countries – $20
Stsbet RS 3 countries – 25%
Evobet CPA 28 countries – €100
Favbet CPA 22 countries – €27
GGbet CPA EU – $44
1xbet CPA 9 countries – $90

Don’t forget that you can run lots of betting offers with HQ push, pops, and native traffic from RichAds!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Watch the webinar “Betting on push ads. How to run like a pro” here.

The post Case Report: Betting After Pandemic. 3snet Expert’s Opinion appeared first on RichAds Blog.

The article was prepared by the RichAds trusted partner – Natifico.

The common situation

Over the past decade, affiliates around the world have pumped their desktop traffic skills and perfectly mastered the most advanced advertising tools. The market is oversaturated and it has become more difficult to capture the user’s attention, as well as scale campaigns. Beginners suffer from a lack of information and overpriced budgets that are needed to start their own affiliate way. But we have good news.

Two main trends of 2020: 

1. The world is actively going online. 
2. The share of mobile traffic is growing daily. 

It means that for the affiliate market additional growth opportunities have opened up due to the influx of fresh audience and new directions. Let’s speak about the current situation and discuss steps to monetize mobile traffic in more detail.

Thanks to high-speed Internet and a stable connection, customers use mobile devices for solving everyday tasks and entertainment almost 24/7. User attention is drawn by a variety of high-quality content. The main reasons for high engagement rates are the saving of time, accessibility, and ease of use of mobile devices to access the Internet. There are some difficulties an affiliate may encounter such as increased competition and, accordingly, a high price of traffic. A solution that always works is an up-to-date and high-quality offer suitable for user requests.

For example, take a look at the VPN offer by Natifico. One of the most converting countries for it is the USA. Despite the popularity of GEO, the offer has been occupying the TOP position among all the offers. The thing is its versatility and benefits for the user.

Best VPN offers in Natifico:

IDs: 2188 – 2229. The rates of the VPN offer ranges from $0.15 up to $4.65. A diverse choice of GEO.

In emerging markets, mobile devices are often the only way to access the Internet, but these regions do not lose their attractiveness for affiliates. The obvious advantages of Tier 3 countries are:

• growing economics;
• new audience;
• lack of advertising oversaturation;
• low competition;
• inexpensive traffic.

It is not difficult to work with such a market because of the low entry threshold. And it is also interesting because any audience has a high level of engagement. A beginner can easily master and pump his skills in affiliate marketing, and a professional can scale campaigns several times.

Promising countries with rapid growth are Asia, Africa, and Latin America.

And there is no doubt about it, as the three strongest Natifico offers include: eGaming offers for India and Mobile content offers in Africa.

ID 1820 — RummyCasino-Gujarat, EGaming, Android, IN, $2.9.

ID 2434 — MainstreamSmartlink, PinSubmit, Mobile, ZA, $0.85.

ID 2190 — VPN, Utilities, iOS, MX [prelander], $0.57

How to monetize mobile web traffic

Focus on mobile apps

The situation with mobile applications is also positive. According to the statistics below, one can see the stable growth of mobile application installations from year to year.

The tremendous progress in the development of mobile applications over the past few years has contributed to the evolutionary leap, and in addition to quality products, we have features such as:

• the possibility of uninterrupted operation of the application with an unstable Internet connection;
• lightweight versions of installations that do not require a large amount of memory on a mobile device;
• intuitive interface that any user can easily understand.

Ad Formats showing the best results

Push and Pops ad formats show excellent results for mobile offers. A wide audience reaches the whole world and high conversion rates make the combination of a mobile offer and a dynamic ad format the most universal formula of to succeed in mobile.

Each affiliate can increase the likelihood of hitting the target by highly efficient Push / Pops advertising. Low traffic cost, as well as the absence of difficulties associated with the moderation of campaigns, will also please you. 

So, if you have not yet started working with mobile traffic, take a closer look at this market and safely launch your campaigns. Use tips from this mobile traffic monetization guide.

Try RichAds platform with high-quality push, pops, and native traffic varified by AdScore.

Good luck!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Roadmap to become an Affiliate PRO in Mobile appeared first on RichAds Blog.

Read our new article to know how not to leak the budget and get high-quality conversions ??

Follow the traditional structure of landing pages

In a perfect world, the landing page should be concise. Don’t overwhelm it with irrelevant information. It’s important to know that the goal of any landing page is to perform target action. That’s why the offer should lead to the landing page but not to the main page of the website.

Here is the basic structure of converting landing page: 

• heading (company’s logotype and name);
• offer;
• product’s description; 
• objections’ reflection (for example, F.A.Q. section);
• social guarantees (case studies, feedback, appreciations);
• contacts.

Think of a cool headline

The conversion of the landing page depends on the headline. If it’s not catchy, the user will not scroll the page to the end. It means that the conversion rate will be quite low. 

You can snag the users in different ways. It’s better not to choose shock variants to hype: quite doubtful way to attract clients ??

While making headlines for landing pages we recommend using 4U formula. It convinces users to act and get solutions to their problems.

How to make a successful headline for landing pages:

• usefulness (profit from using product/service);
• uniqueness (what differs your product);
• ultra-specificity (for example, “you will lose 10 kilos”);
• urgency (time period for which the user will get profit, for example, “acne will disappear in 7 days”).

Use a clear call to action

On the landing page, the user should perform target action. It can be different: to order, to call, to register, to fill in the form. If the call to action is vague, the user doesn’t know what to do and the point is lost. Call-to-action (CTA) should be concise, clear and pushy. No softer language – the user should understand the profit. 

There can be a few CTA buttons on the landing page but they should be posted in different parts of the page. If two call-to-action buttons are placed next to each other the user gets lost so he isn’t likely to click at least one of the possible options.

Adapt your call-to-action button to your audience. All other selling elements (images, text, semantic blocks) should intensify CTA. 

Working call-to-action buttons for affiliate marketing: 

• vеrb + deadline (for example, “call right now”);
• verb + profit (for example, “register for free webinar”);
• verb + product/service (for example, “try new product”).

Use suitable images

Landing pages with large images look much more attractive and offer is perceived better. It’s “second headline” which speaks for itself. Moreover, make sure that the image reflects the idea of the offer. Photos should be relevant to your offers and have a nice quality ?

Images are a nice way to grab the user’s attention. But it can be lost just as easily. It’s better not to use stock images with smiling doctors or office clerks. It only discourages and users may question the product or service. 

Follow these rules while making images for your landing pages:

• choose attractive images; 
• mind link between text and images;
• visual elements should be qualitative;
• the image should complement the general layout of the landing page.

Where can I found images? 

Find here a cool guide with all our recommendations.

It’s quite difficult to predict the conversion rate in advance, so after launching we recommend to start testing and optimizing. 

Use our tips while making landing pages. And bear in mind HQ RichAds traffic ?

The post How to make converting landing pages for affiliate marketing appeared first on RichAds Blog.