Since 2017, Keitaro Tracker has stood out as a leading affiliate marketing tracker for media buyers and affiliate marketers. By offering a self-hosted platform, Keitaro gives users full control of their data and empowers them with advanced customization options. 

Unlike cloud-based trackers, Keitaro works directly on your server, eliminating traffic or storage limits while keeping costs low. With a reliable support team and frequent updates, Keitaro helps affiliates track and optimize campaigns of any scale. 

Features and Advantages of Keitaro Tracker

Keitaro’s extensive features make it a powerful tool for tracking, analyzing, and optimizing campaigns. Here’s a closer look at its key advantages:

1. Advanced Traffic Distribution and Optimization

Keitaro equips users with sophisticated traffic management tools that allow for detailed segmentation, which boosts conversion tracking by targeting users with the best offers or landing pages based on specific conditions like geolocation, device, or browser type.

Keitaro offers multiple traffic control options, including:

• Visitor Binding: Keitaro directs users back to previously visited offers, increasing the chances of conversions.
• Weighted Traffic Distribution: This allows you to allocate more traffic to high-performing offers or landing pages for maximum campaign efficiency.
• Flow Rules: Sets precise rules that control traffic routing, ensuring that each user sees the most relevant content.

2. Real-Time Data Updates and Detailed Analytics

Keitaro keeps you up-to-date with data refreshing every minute, making it perfect for affiliates who need to adjust strategies quickly. The tracker captures clicks, unique clicks, conversions, and revenue from all traffic sources, giving a comprehensive view of performance.

• Customizable Reports: Keitaro’s dashboards allow you to filter data by campaigns, offers, landing pages, and traffic sources. You can group specific metrics for deeper insights and export reports in formats like CSV or Excel.
• Traffic Source Analysis: Track each channel’s performance by device and location to pinpoint which sources drive the highest returns. Use this data to optimize budgets and cut spending on underperforming channels.

3. Built-In Anti-Fraud Features

Keitaro actively protects your campaigns from fraud with bot filtering and customizable IP blacklists and whitelists. The tracker updates its spam bot database every two weeks, helping prevent click fraud and save your ad budget. Keitaro also lets you add custom bot lists and filter traffic based on user profiles to create even stronger defenses.

4. Privacy and Data Control

With this tracking tool, you control your data from start to finish. Keitaro self-hosted tracker supports direct server installation, giving full control over data storage and security. Businesses in regulated industries and those prioritising privacy can appreciate this complete data control. Plus, Keitaro includes GDPR-compliant settings (Settings → Use tracking cookies) to ensure user data stays secure and confidential.

5. Efficient Traffic Management and Local Landing Pages

Keitaro simplifies traffic and landing page management by allowing direct uploads to the tracker, which removes the need for external redirects. With this, users can run A/B tests on various landing pages and direct traffic to top-performing options. By hosting landing pages locally, Keitaro also ensures faster loading times, reducing bounce rates and improving conversion potential.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Keitaro Integrations and Compatibility

Keitaro integrates seamlessly with platforms like Google Ads, Facebook Ads, and TikTok. It also has templates for over 500 affiliate networks and traffic sources like RichAds. Keitaro integration options streamline campaign setup, enabling you to monitor conversions and exchange data across multiple channels.

Keitaro’s integrations extend to Namecheap for domain management, allowing users to purchase, manage DNS, and park domains—all within the Keitaro dashboard. Integrating with Cloudflare also optimizes page load times and adds security. This connectivity simplifies campaign management for affiliates working across various traffic sources and advertising platforms.

Keitaro Support and Documentation

Keitaro provides dedicated support that consistently earns 5-star reviews for responsiveness and clarity. Operating from 6:00 to 16:00 GMT with additional weekend and holiday coverage, the support team offers real-time help via Telegram, email, and live chat.

Users also benefit from a vast array of resources, including a knowledge base, step-by-step guides, video tutorials on Keitaro Academy, and an active Telegram community. Whether you’re new to Keitaro or a seasoned pro, these resources make navigating and maximizing the platform easier.

How to Start Using Keitaro to Track Conversions

For beginners, Keitaro offers a 14-day free trial, a straightforward setup, and assistance from support. Here’s a quick guide to get started in 5 easy steps:

Step 1: Install Keitaro

Create an account with Keitaro. Select a VPS provider like DigitalOcean, Hetzner, or Vultr, and follow the installation instructions. Keitaro’s one-click installation on specific servers simplifies setup.

After installing, configure your license and initial settings, including domains and SSL certificates, for added security.

Step 2: Set Up Traffic Sources and Affiliate Networks

Keitaro’s 500+ templates make it simple to add traffic sources and affiliate networks. Select from popular sources, like RichAds, or manually input parameters and postback URLs for custom integrations.

Step 3: Create a Campaign

From the Keitaro dashboard, set up campaigns by selecting traffic sources and grouping as needed. Define your flows and cost models, and target your audience based on the goals of each campaign.

Step 4: Configure Flows

Keitaro’s flow rules let you segment traffic precisely, enabling A/B tests, device-based targeting, and fallback rules. Create custom flows that match user profiles to the most relevant offers, improving Keitaro conversion tracking by sending the right traffic to the right place.

Step 5: Generate Tracking Links

Generate unique Keitaro tracking links with parameters for your ads to monitor clicks and conversions. Keitaro’s real-time tracking offers insights on each click, helping you refine and optimize campaigns.

Read more about how to launch your first affiliate campaign here. 

Keitaro Pricing and Plans

Keitaro’s pricing plans fit both individual and team needs, starting with a free 14-day trial for new users:

• Starter Plan (€49/month or €40/month annually): Offers basic tracking features with SSL for one domain.
• Advanced Plan (€89/month or €72/month annually): Adds advanced tracking scripts, Facebook integration, and supports 100 domains.
• Expert Plan (€129/month or €104/month annually): Includes flow monitoring, multi-user access for up to five users, and SSL for 500 domains.
• Team Plan (€249/month or €200/month annually): Supports up to 50 users, includes Keitaro Geo DB integration, and covers 5,000 domains.
• Enterprise Plan (€499/month or €400/month annually): Provides unlimited users and domains, with a personal manager for dedicated support.

Keitaro’s plans offer scalable options for high-traffic users, making them more cost-effective in the long run compared to cloud-based solutions.

Is Keitaro the Right Tracker for You?

If you need a tracking solution with flexible integrations, powerful data control, and a range of customization options, Keitaro may be the ideal choice. This affiliate marketing tracker excels in handling complex, high-traffic campaigns, making it a top option for users who prioritize security and advanced conversion tracking.

Keitaro’s self-hosted design, extensive support, and flexible pricing provide an excellent fit for affiliates aiming to optimize ads and manage traffic with precision and control.

Conclusion

Now you know all the essential info on Keitaro tracking solution, and understand why it’s worth a test in 2024!

Get 20% off your first Keitaro purchase with promo code RICHADS, set up a profitable campaign at RichAds and track its results with Keitaro!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Keitaro Review: An Affiliate Marketing Tracker appeared first on RichAds Blog.

One of the best ways to efficiently analyse and optimize your ad campaigns is to connect an ad tracking software to monitor their metrics. But what if you never know straight away if the ad tracking tool truly suits you… Well, that’s why you might want to explore free advertising tracking tools that allow you to make an educated decision!

Today we prepared for you a list of the best free ad tracking software to start with before committing to a certain solution!

Here you will find an overview of over 20 ad tracking tools and their free plans, trials and demos that would help to evaluate their functionality relevance for you by RichAds ad network.

What is an ad tracking tool for affiliate marketers?

Ad tracking software for marketers is a tool that helps monitor ad campaigns’ performance and attribute data from multiple sources. That means that it will track clicks, conversions, impressions that your ads gather and show you overview of the audience. Some affiliate trackers can integrate and streamline data collection from all the needed sources in one place: ad networks, affiliate networks, and other tools.

Ad tracking tools are essential for a marketer’s work, as they provide real-time data on active campaigns which helps in analysing the audience and further optimization.

What defines the best free advertising tracking software?

Such tools as affiliate trackers and ad tracking platforms contain very valuable features that significantly simplify the line of work, but each one has its own specifics. Some might be oriented at, for example, certain traffic sources like tracking ad campaigns only on Facebook and Google Ads. That’s why before committing to a tracking software for affiliate marketing, it’s best to get to know its features better.

Since almost every ad tracking software for affiliates eventually offers mostly paid plans rather than free of charge, the best way to explore it is to use a free trial. It helps to observe what the exact platform does and make decisions in the end. Below we listed short overviews of the top ad tracking tools for affiliate marketers!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top free ad tracking software for affiliate marketers in 2024

In this part you will find the best free ad tracking software for affiliates with an overview of their features and free plans!

1. BeMob

BeMob is an ad and conversion tracking service that monitors clicks, conversions, impressions, audience metrics and traffic source performance, while streamlining the data via S2S postback. There are many sources that BeMob can integrate with and attribute data collection, for example, ad networks like RichAds, affiliate networks, CPA offers and other affiliate marketing tools.

At BeMob ad tracking software there’s a free plan that provides almost all features for no charge, while limiting the amount of added active elements. For example, BeMob grants access to 10 campaigns and offers, 5 landing pages and flows, 3 traffic sources and affiliate network, while using this top free ad tracking software plan. The paid plan like Professional will only push limits on the amount of acceptable elements.

We also have a step-by-step guide on how to set up conversion tracking at BeMob in case you want to adjust it for seamless work!

2. Kochava

Kochava is a performance marketing tracking software that helps advertisers to get in-depth insights on their marketing campaigns. With Kochava is your tracking tool you can set up omni-channel data collection that will be streamlined on one single platform. This makes Kochava one of the best tracking solutions for marketer’s ad campaigns.

Kochava offers Free App Analytics that is a top free ad tracking solution with all the access to omni-channel data attribution and detailed statistics. This ad tracking tool remains free only until after 10k attributed conversions or 500k events per month achieved.

3. Keitaro

Keitaro is a complete self-hosted advertising tracker that is used to attribute the data monitoring from multiple sources, collect statistics of clicks, conversions and incoming parameters, along with connecting pixels and multi-offer landing page performance. Keitaro provides useful tracking features for advertisers, publishers and brand owners, now being among the top ad tracking tools for affiliate marketers.

Keitaro offers a 14 days free trial for its ad tracking software, while the paid plans charge starting from €49/month for the cheapest one (Starter). Any of Starter, Advanced and Expert plans for Keitaro can be used during that fortnight free trial.

We also have a step-by-step guide on how to set up conversion tracking at Keitaro in case you want to adjust it for seamless work!

4. Binom

Binom is a professional performance marketing ad tracking platform that aims to provide a seamless solution for data collection across the sources. Binom features over 20 metrics within its path and rules system that shows the data both in big picture and all the precise details. For its high performance and a quality analytics tool Binom is considered to be one of the top ad tracking software for marketers.

Binom has a free 14 day trial to get to know the platform’s functionality better, and the paid version will cost $69 a month.

We also have a step-by-step guide on how to set up conversion tracking at Binom in case you want to adjust it for seamless work!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. PeerClick

PeerClick is an ad tracking solution that allows you to track data from almost any traffic source: push, pops, native, email, search, etc. PeerClick also provides an AI-based technology for optimization that highlights the most profitable combos of traffic, offers, creatives, targeting parameters and landing or pre-landing pages. All of that shapes one of the best ad tracking tools for affiliates in PeerClick.

The free use of this ad tracking solution can be accessed only via promo codes or upon request, while a paid plan with all the full arsenal starts from $79/month.

We also have a step-by-step guide on how to set up conversion tracking at PeerClick in case you want to adjust it for seamless work!

6. FunnelFlux

FunnelFlux is an ad performance tracking solution for marketing campaigns on almost every source: from Facebook and Google Ads to ad networks. This top ad tracking tool offers tracking of clicks, page visits, conversions and other metrics. FunnelFlux can also track the audience from multiple platforms.

FunnelFlux has a 14 day free trial period, after which the functionality access will cost you $99 a month.

7. CPV Lab

This ad tracker comes in two versions: a self-hosted CPV Lab Pro and cloud-based CPV One. Both feature the functionality to track data on marketing campaigns in terms of clicks and impressions, split test landing pages and offers, filter bot traffic and attribute conversions to the right channels.

The free trial for one of the best free ad tracking tools is 14 days, while the cheapest paid plan is $39 per month.

We also have a step-by-step guide on how to set up conversion tracking at CPV Lab in case you want to adjust it for seamless work!

8. AdsBridge

AdsBridge is an affiliate software for tracking data, analysing, managing and optimizing ad campaigns. AdsBridge provides functionality to track conversions, clicks, links, PPC, pixel and ad performance, along with a landing page builder and A/B split testing. Along with that this top ad tracking tool offers over 100+ integrated networks and anti-fraud features.

The trial for one of the top free ad trackers for affiliate marketers is 14 days with the access to 50000 visits/month, clicks and conversions tracking, unlimited custom domains and SSL along with core campaign tracking functionality. The paid plans push the limits on accessible metrics and the cheapest one is $29 per month.

9. AppsFlyer

AppsFlyer is an ad tracking software that provides a data analytics tool to monitor statistics across marketing channels and devices. AppsFlyer can connect with most of the popular traffic sources from Facebook and Google Ads to Twitter and TikTok. This one of the best free ad tracking solutions can be used via both SDK or S2S postback integration.

AppsFlyer made their product free to use for lifetime, including the access to campaign tracking functionality unless reaching the limit of 12k conversions in the first year.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

10. RedTrack

RedTrack is an advertising tracker for affiliate marketers to monitor performance of ad campaigns from traffic sources like Facebook, Google Ads and ad networks. RedTrack makes the traffic attribution on point by providing both server-side and client-side tracking on clicks, conversions, visits and other content metrics.

RedTrack offers a 14 days free trial, while the cheapest paid plan will cost $149 a month.

We also have a step-by-step guide on how to set up conversion tracking at RedTrack in case you want to adjust it for seamless work!

11. ThriveTracker

ThriveTracker is an AI-based ad tracking system for performance and affiliate marketers that run campaigns across traffic sources and devices. The ad tracker monitors and attributes data on active elements of campaigns and traffic, thus providing a comprehensive overview on the efficiency.

You can start using ThriveTracker for free for 14 days, while after that the cheapest plan will cost $59 a month with a limit of 100,000 clicks.

12. TrackingDesk

TrackingDesk is a conversion tracking software to gather ad campaigns’ data from ad networks, affiliate networks and traffic sources from PPC and social media to native and push ads. TrackingDesk is integrated with over 70 ad networks, 240 affiliate networks and tons of business apps. That is to cover any affiliate marketer’s needs in terms of tracking conversions and other metrics of their ad campaigns.

The free trial of this top conversion tracking solution is for 14 days, while the cheapest paid plan to upgrade for will cost from $30 to $50 a month.

13. WeCanTrack

WeCanTrack is an affiliate tracking solution that features the ad tracking functionality of high use for media buyers and affiliate marketers. With WeCanTrack you set conversion tracking, affiliate links tracking, retargeting and custom data attribution. The ad tracking software supports many traffic sources including Facebook, Google Ads, pop ads, etc.

This one of the top free ad tracking tool’s functionality can be accessed via a 15 days trial, with the opportunity to upgrade plans starting as cheap as $59 a month.

14. TrackDesk

TrackDesk is an affiliate and ad tracking tool that features both functionality for affiliate management and monitoring campaigns. The data tracking can be held across multiple marketing sources, collecting info on clicks, conversions, redirects, etc. The dashboard is accessible in 17 languages.

At TrackDesk you can get either a free 14 days trial or use freely for lifetime if satisfied with 27 features and 10 affiliate partners, 50 monthly conversions, 500 affiliate clicks and basic integrations.

15. Offer18

Offer18 is a performance marketing and tracking platform that helps tracking and attributing data from traffic sources, ad campaigns and marketing funnels. You can easily track links, clicks, conversions and other metrics at Offer18 while the data gathering goes by S2S (server-to-server) integration with platforms. All of this makes Offer18 among the best ad tracking solutions for affiliates.

The free trial for Offer18 is accessible for 10 days and after that it will cost minimum $49/month at Basic plan with 4000 conversions, 150000 clicks and unlimited offers.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

16. SegMetrics

SegMetrics is an ad and purchase tracking service to monitor the audience’s clicks, conversions, purchases and traffic sources. SegMetrics’ tracking methods provide insights on customers attributed to the exact sources and marketing funnels. The spotting of the most converting strategies can be achieved with SegMetrics’ AI-based enhancements.

You can try SegMetrics for free for 14 days, as the paid plan with the essential functionality but up to 100k revenue gained while using will cost you $175 a month.

17. ClickMagick

ClickMagick is an ad tracking and attribution software to gather data on multiple devices and traffic sources within a campaign. ClickMagick can track clicks, conversions and other metrics with industry-standard UTMs, hence only first-party data. Also features a bot and click fraud protection to increase the stats accuracy.

A free trial for ClickMagick is 14 days, so after that the most affordable plan to go with is $79/month with up to 10000 clicks/month, ad tracking functionality and real-time reporting.

18. TripleWhale

TripleWhale is a marketing tracking and data attribution tool that features ad tracking functionality within its Triple Pixel version. The software allows you to monitor the audience journey through the funnels down to clicks, conversions points and impressions per user across multiple channels. In total, TripleWhale presents a top ad tracking solution for media buyers and affiliates.

You can book a free demo of TripleWhale for a custom period but the most relevant paid plan in terms of functionality will be at an expense of $199 a month.

19. Brax

Brax is a native ads specialising ad tracking software to gather all the relevant data on your native traffic campaigns. At Brax you can track impressions, clicks and conversions of your native ads campaigns along with creative split-testing and multiple sources coverage. So far, this might be the best ad tracking software specialised for native traffic campaigns!

The free trial for Brax lasts for 14 days, and the cheapest paid plan is $199 a month with the limit of $10000 monthly ad spend.

20. Weberlo

Weberlo is a performance marketing tracking and analytics solution that gathers data on campaigns and accurately attributes conversions. You can also send the data on conversions back to ad platforms to improve the quality of traffic while optimizing. Weberlo is also integrated with payment platforms which gives the opportunity to attribute more in-depth data on the consumers.

Weberlo’s free plan doesn’t include ad tracking functionality, while the most affordable version comes by $99 a month.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

21. Madgicx

Madgicx is an advertising tracking software that focuses on Facebook ads. The tracker grants access to the data on clicks and conversions attributed to ad campaigns on Meta platforms along with creative testing workflow, targeting insights and statistics dashboard. This makes it one of the top valuable ad trackers for affiliates who run ads on Facebook.

You can try Madgicx for free for 14 days, including the targeting, automation, tracking and analytics functionality even with AI-based enhancements. The paid plan starts at $44 a month if the monthly ad spend is less than $1000.

Conclusion

Now that you know what top advertising trackers provide a way to get a free plan or trial period, you can hand-pick the needed tracking software better. While there are still many tools that feature extended functionality, it’s for the best to know what exactly you commit for even if it’s a conversion or advertising monitoring platform. Also be sure that the needed service supports the integration with the traffic sources that you use to run ads!

We at RichAds have been providing affiliates with the opportunity to launch ad campaigns on our self-service ad platform and use the tools that help increase the ROI! With us you can start advertising offers on push, in-page, pops, redirect and native traffic on over 220 geos from Tier 3 to Tier 1! Start earning big with the highest quality traffic from RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 20+ free advertising tracking software in 2024 appeared first on RichAds Blog.

Today we bring you a step-by-step guide on how to hook up the PeerClick affiliate marketing tracker with RichAds ad network.

Any postback integration might get tricky, so we will walk you through every important part. Let’s get into it!

In this article we will share how to set up postback and integrate ad networks, affiliate networks and offers into PeerClick! Also we will show how to connect an offer from affiliate networks that aren’t integrated with PeerClick.

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help via telegram. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at PeerClick: step-by-step guide

Now we will show you how to set up PeerClick integration with RichAds ad network, affiliate network and the offer for your ad campaign! Everybody’s got a PeerClick account? Then let’s get into it!

What will be in the guide:

1. Connecting RichAds with PeerClick
   At this step, we will show how to add RichAds as a traffic source at PeerClick. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to PeerClick
   This step is to connect the data collection on the affiliate network side to PeerClick. That’s required to get affiliate network data on the offer and redirect it to PeerClick.
3. Setting up an offer for tracking at PeerClick
   At this stage, the CPA offer will be connected to conversion tracking at PeerClick for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at PeerClick
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Also we will show how to add an offer if the affiliate network isn’t already integrated with PeerClick tracker.

Step 1: Adding RichAds traffic source

This stage is inherently simple since RichAds is already integrated with PeerClick. All you need to do is pick a campaign template. Here’s how it looks in practice:

1. Find the “Sources”

The button can be found in the upper menu of the tracker.

2. Enter the traffic source name

Type “RichAds” in the search bar and depending on the type of traffic choose either push or pops.

3. Save changes

After making your choice, save your changes by clicking “Create traffic source”.

The traffic source has been added to the tracker. Now all you need to do is join an affiliate program, add offers and set up the postback.
Moving on to the next stages!

Step 2: Connecting the affiliate network to PeerClick tracker

Let’s start with connecting PeerClick to an affiliate network. PeerClick tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Find “Affiliate network” tab

You can find the tab button in the top center of the screen.

2. Add the affiliate network

Click the green “New” button and in the drop-down list, choose “Affiliate network”.

3. Enter the name of the СРА network

Type the affiliate network’s name in the search bar and pick a template. For our example, we added MostBet.

4. Save changes

After that, click “Create custom template” – the affiliate network has been connected.

Step 3: Setting up the offer for tracking

The next step is setting up the offer. To connect an offer, you need to:

1. Go to the “Offers” tab in PeerClick.

In the tab click “New” and choose the “Offer” option.

2. Add the URL address of the offer

After that, a window for setting up the offer will pop up. Enter the name of the offer, add a URL address in the “Offer URL” field. If you’ve already integrated the affiliate network, the data will appear automatically.

3. Choose the affiliate network

Type the affiliate network name and choose the needed among the “Affiliate network” list that will drop. The menu will include all APs that have been added to the tracker. Then press “Create offer”.

Step 4: Сreating a campaign in PeerClick tracker

You have already connected all the main sources of information to the tracker, it remains only to combine them, then create a campaign. For this, you need to:

1. Find the “Campaigns” tab

It is in the top left menu.

2. Add new campaign

Click the “New” button and choose the “Campaign” item in the menu that’ll appear.

3. Set the traffic source

Choose a traffic source in the “Traffic source” field. In our case, it’ll be either “RichAds Push” or “RichAds Pops”.

4. Set transition type and choose the offer

Choose “Redirect” in “Campaign type” and also “Path” in “Destination”. In the “Offers” menu, choose the offer you’ve connected previously.

5. Get the URL address

Next, the Tracking window will open and you need to copy the URL there and click “Create”.

6. Add the URL address to RichAds

Proceed to the campaign at RichAds platform and paste the postback URL address in the “Destination URL” field.

How to add an offer if the affiliate network isn’t integrated?

In the following, we will tell you how to add an offer to PeerClick if the affiliate network is not integrated.

1. Get “{clickid}” token

Ask AP managers to provide you with the “{clickid}” token for your offer.

2. Add the “{clickid}” token to your offer URL

For example, if your offer looks like https://my_offer.com and the affiliate program is using the “S2” parameter to transfer data, the URL needs to look like this: https://my_offer.com?s2={clickid}.

In other words, you need to enter the “?” symbol, the affiliate network’s data and the “={clickid}” line.

3. Save changes

After you’ve set everything up, check if it’s all in place and click “Create offer”.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
   
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
   
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
   
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Now you know how to set up postback at PeerClick tracker, add offers and integrate it with ad networks and affiliate networks. The process is very simple as RichAds is already integrated with PeerClick, which is almost a review of its effectiveness!

We at RichAds don’t take anything by speech but by practice. So if you know how to set up a tracker, it’s better to use this opportunity. Then, right away you can start an ad campaign in five powerful ad formats and 200+ GEOs from Tier 3 to Tier 1! Run profitable campaigns with RichAds.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at PeerClick appeared first on RichAds Blog.

Firstly, a S2S postback is the easiest and most effective way to track conversions when it comes to push and pop ads.

Secondly, it will improve the results of your campaigns. Who would refuse such a thing?

Tracking Wizard will guide you through the process of a postback setup. No worries, it will be easy!

You can find out what S2S postback is and why you need it here.

Why do you need to set up a postback?

Postback integration combines information from the tracker with data from the advertising network. You no longer have to click through tabs to correlate traffic data in one and information about conversions in another.

Setting up a postback is exactly the case when you spend time setting it up, but it saves you a lot of time later. 

And as a bonus, you get accurate statistics collected in one place and access to automatic features that save your budget.

Which benefits give the postback integration?

1. Target CPA

Target CPA is a neat feature for beginners and advanced marketers. Don’t want to make mistakes and lose money? Don’t have enough time for optimization? Let the intelligent Target CPA feature do all the work for you. 

You will get a fully automated traffic buying process, including blacklisting and smart Micro Bidding. Target CPA will do it all to get as many conversions as possible within your budget and target CPA.

2. Access to free auto-optimization features of an ad network

After setting up the postback, the Automated Rules tool becomes available to you. It allows creating white- and blacklists automatically after the specified parameters were set up. Moreover, it’s not you who do it but the system which checks your results every 2 hours.

3. Set up custom bids in one campaign

Micro Bidding is another feature that allows you to adjust bids for different sources or parameters according to their performance. It also helps to save on campaigns. Just set additional bids for different campaign parameters if needed.

4. Get help from RichAds experts

If the support team sees the information about conversions, they can help you set up Automated rules or bids and recommend other improvements.

Looks tempting? Let’s figure out where the postback setup assistant is located on the platform and where you can get a free tracker if you don’t already have one.

What if I don’t have a tracker?

It’s definitely worth picking and using.

If you are just starting in affiliate marketing or are not ready to spend money on a tracker, we have good news for you. Many trackers have a trial period or a free version up to a certain number of registered events.

You can find the list of trackers for which you do not need to pay in this material. There will also be an overview of their main features and a summary table with the terms of use.

You can assume that you already have a tracker. It remains only to configure an S2S postback to it correctly.

Where can I find Tracking Wizard on the ad platform?

You no longer have to ask for help from a personal manager and wait for their answer. Instead, you can do everything yourself using step-by-step instructions for all integrated trackers.

Your tracking assistant is located on a separate tab called Tracking, accessible from any page of the platform.

First, you need to select the type of conversion, then your tracker.

Then you can choose what to read: a short setup guide or a step-by-step manual with screenshots.

For example, this is how a manual for setting up a postback for the Bemob tracker looks like. We recommend it for beginners for its intuitive interface and free trial for basic functionality.

After completing the setup, you can get the first test conversion and check if you have set up everything correctly.

This means that you no longer need to reconfigure the tracker during the campaign, spending money on it.

What happens if you don’t set up conversion tracking?

Along with setting postback, you will have access to many features of the platform which require conversion data. The RichAds team did this to prevent bad cases of cutting all traffic off when the tracker is not integrated or integrated wrong.

But most importantly,  you won’t lose a lot of time that you could spend on other activities and will be able to get help with ROI optimization from the support team.

Our statistics show that campaigns with a postback are much more successful than the others. Sometimes your ROI can depend on these unexpected things too.

Make the most of RichAds!

Set up your postback with the Tracking Wizard!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Set up S2S postback like a Pro with Tracking Wizard appeared first on RichAds Blog.

1. See stats in RichAds

Tracking conversions in the RichAds platform allows you to see what sources and targeting options work for you and what don’t. This data is essential when it comes to campaign optimization.

If you track conversion data in your tracker, syncing it with RichAds allows you to optimize campaigns in RichAds alone and save time on switching between tabs. And isn’t it better to have accurate conversion data next to your campaign instead of zeros?

To quickly check how your campaigns are going, you can use the campaign list screen. See and export granular level data in the Reporting tab.

2. Use rules-based optimization

The automated rules feature allows you to auto-optimize your campaigns based on a set of if-then statements.

You can apply the following actions:

• whitelist or blacklist;
• increase or decrease bids;
• pause creatives or campaigns;
• change the daily budget.

To the following parameters:

• site id;
• publisher id;
• creative;
• device;
• browser;
• OS;
• campaign;
• subscribers lists,

You can set your own rules using simple UI or use presets provided by the RichAds team. Yes, it does take additional 2-5 minutes to set up rules when creating a campaign, but it saves a lot of time and effort in the future and improves optimization efficacy.

Here are some common scenarios to use automated rules:

• Stop non-converting sources
• Stop expensive sources
• Change the bid for a source
• Disable ineffective creatives
• Exclude anomalies

Automated Rules are like a team of experienced media buyers working for you 24/7.  And it costs nothing at RichAds.

To learn more, read this blog article.

3. Adjust bids automatically

The micro bidding feature allows you to adjust bids for different sources or parameters according to their performance. With micro bidding intact, you don’t just block underperforming sources or parameters; you adjust your bids on them. This way, though in lesser amounts, you will still be getting ROI-positive traffic that you would not get otherwise.

Let’s say your target CPA is $2.5. Android 8 is the most converting OS, but the overall CPA is $2.9. Typically, people think about blacklisting, but blacklisting Android 8 will cut 78% of traffic. Reducing CPC just for Android 8 i.e. by 20% would be a much better solution.

Micro bidding shines when you use it together with automated rules. By setting up micro bidding working together with automated rules, you create a system that adapts to results.

For example, your two of the most converting publishers are way below the target CPA of $2. Win Rate is a measure that shows how much traffic you buy from the parameter. In this case, 62.5 and 43.8 respectively. By raising CPC for them, we can buy the rest of the most relevant traffic left. So you can create an ongoing automated rule which rises bid by 10% on all publishers that meet that criteria:

4. Let RichAds Ad Expert help you

There are multiple ways RichAds ad network representatives (we call them Ad Experts) can help get better results for your campaigns. No one knows the platform better than us, right? But without the data, we are “in the dark”.

Tracking conversions in the RichAds platform opens a way for an ad representative to provide you with optimization advice and insights and even make some changes in your account (of course, with your consent).

Don’t have time to set up automated rules? An ad expert can help you set up automated rules coupled with micro bidding to achieve optimal performance.

Want to scale your campaign? An ad expert can suggest new sources to scale your performance in the most accurate way.

Got your creatives burn-out? An ad expert will provide you with new ones designed especially for your offer by our creative team.

Read more about how RichAds ad experts can boost your performance.

5. Collect audiences for retargeting

With conversions tracking enabled, you automatically collect everyone who converted into an audience and can use the power of retargeting to drive more ROI.

Here are examples.

Suppose you are an affiliate marketer buying traffic for a gambling offer. With conversion tracking enabled, you collect everyone who converted into an audience «Offer X Conversions». The chances are high that those interested in one casino’s offer will also be interested in another’s. You run retargeting campaign with the new offer on those who already converted in the previous gambling campaign.

Or let’s assume you are a media buyer in a betting company. You see that some users registered but didn’t deposit. You can target these users with another sporting event creative to move them further in the funnel. That’s a clever way to drive ROI!

Note: The RichAds retargeting feature is in beta right now, so it might not be available for all users. Ask your account manager if your account is qualified for beta testing.

6. Launch Target CPA campaigns

Target CPA feature allows automating your campaign bidding and optimization fully. With this feature enabled, you get as many conversions as possible within your budget and target CPA.

It uses proprietary algorithms which leverage conversion data and additional information not available for manual optimization signals. While still in beta, Target CPA strategy shows excellent results for campaigns with a CPA goal under $5.

Note: Target CPA feature is in beta right now, so it might not be available for all users. Ask your account manager if your account is qualified for beta testing.

Even if your account doesn’t have access to Target CPA feature yet, syncing conversions with RichAds still makes sense. The more data you provide to the algorithm before its availability for your account, the better it will work when available.

How to start tracking conversions

There are two ways to track conversions in RichAds:

• Using your preferred tracker and passing conversions to RichAds via Postback URL (Server to Server Tracking, or «S2S»)
• Using RichAds built-in JavaScript pixel.

We recommend using S2S tracking when it’s possible since it is usually more accurate. For details, check out the S2S vs. JS tracking article.

RichAds integrated with the most popular trackers, so setting up is fast and easy. Just look for «RichAds» in the traffic source templates section of your tracker.

For more detailed instructions, use the following articles:

• Set up tracking with Bemob
• Set up tracking with Keitaro
• etc

Don’t have a tracker yet? Check out our article on the best tracker in affiliate marketing.

And don’t forget to visit the «Bonuses» section in the RichAds platform to find promo codes with up to 100% discount for our users.

Start tracking conversions in RichAds today to boost your ROI!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post 6 benefits of tracking conversions in RichAds appeared first on RichAds Blog.