How to set up conversion tracking at BeMob and integrate with RichAds?

Here’s a step-by-step guide on setting up a postback at BeMob tracker!

In this article we will show how to set up postback at BeMob, integrate it with advertising network, affiliate network, CPA offer, and create a tracking campaign!

Get promo codes for BeMob or other useful affiliate tools in the bonus section!

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at BeMob: step-by-step guide

Now we will show you how to set up BeMob integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with BeMob
   At this step, we will show how to add RichAds as a traffic source at BeMob. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to BeMob
   This step is to connect the data collection on the affiliate network side to BeMob. That’s required to get affiliate network data on the offer and redirect it to BeMob.
3. Setting up an offer for tracking at BeMob
   At this stage, the CPA offer will be connected to conversion tracking at BeMob for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at BeMob
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Important!
To ensure everything works intact after setting up — follow the instructions step-by-step in the same order!

Step 1: How to add an ad network to traffic sources at BeMob tracker

First, you need to connect the tracker to an advertising network. We will show this on example of RichAds. Here’s how to do it:

1. Create a new traffic source at BeMob

Click on the “Traffic Sources” tab in the tracker upper panel. Then click “New” button and select “New From Template”.

2. Enter the traffic source’s name

In the search bar enter type “RichAds”, then select the traffic type (in this example it will be either “push” or “pops”). After that click “Next”.

3. Save changes

The template will automatically fill out the form, so you just need to press “Save” button in the bottom right corner of the form.

This completes the connection of the traffic source to the tracker. The next step is integration with the affiliate network.

Step 2: How to integrate an affiliate network with BeMob

Let’s get to the connecting BeMob with an affiliate network. BeMob tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Add a new affiliate network at BeMob

Find “Affilate Networks” tab in the upper panel, then click “New” and select “New From Template”.

2. Enter the affiliate network’s name

In the opened window start typing the affiliate network’s name in the search bar, then select the needed from the list below. In our example, we used “3SNET“. After that, click the “Next” button.

3. Save changes

If the additional information required, you can contact managers from the CPA-network for it. For example we checked “Append BeMob click ID value” and “Use postback statuses”, so that “click_id” featuring URLs would integrate and display correctly. But if everything is correct and intact, press the “Save” button.

So, we have connected the affiliate network to the tracker. The next step is to add offers. Let’s get into this then!

Step 3: How to add a CPA offer at BeMob

Warning!
For this step we’ve shown an offer we’ve got from an affiliate network. In your case the CPA offer set up process might vary from the one we’re about to show. It’s recommended to contact the BeMob tracker’s support for help to set up your offer.

Let’s set up the offer and connect it to BeMob. We will show the process by example of “3SNET” affiliate network’s offer. To integrate CPA offer with the tracker, you need to:

1. Get the offer’s tracking link at an affiliate network

You can request it in your affiliate network or find it in the offer card. For example, in 3snet, you can find it the “Offers” tab while selecting an offer. Copy and save it.

2. Add a new offer at BeMob

Find “Offers” tab in the tracker top menu, then click the “New” button.

3. Enter the offer’s info

In the newly opened window you need to specify some info:

• Enter offer’s name in then “Name” bar;
• Specify the CPA-network in the “Affiliate network” bar (in our example it’s 3SNET);
• Insert the link to the offer that you’ve saved previously, in the “URL” field;
• Add “&cid={clickid}” token to it, so that postback gets enabled, but if you haven’t added macros to the link before, instead add “/?cid={clickid}“;
• Copy the the link from “Postback URL” field below and save it;

Then press “Save” button.

4. Add postback at the affiliate network

Now you need to set up the offer postback at the affiliate network. In order to do that, proceed to the offer and press “Add postback”.

This is how it looks in our example using 3SNET, the process might vary from now on, so check the step with managers at the affiliate network, you’ve got the offer from.

5. Set the parameters for postback

In the newly opened window, insert the postback URL that you’ve just got in the field “URL”. Then select the status, goal and integration method.

6. Save changes

After you’ve adjusted all the necessary field, click the “Add postback” button”.

This completes the integration of the offer. Connect all the necessary offers to the tracker, after which you need to create a flow. Let’s figure out how to do it in the next step.

Step 4: How to create a tracking stream at BeMob

If you’ve added a couple of offers, then you need to create a tracking flow, so that it would unite the conversion tracking process. To do that, you need to:

1. Add a new flow at BeMob

Find the “Flows” tab in the tracker’s upper menu, then click the “New” button.

2. Adjust the flow’s settings

In the newly opened window click “Add new path”, then select the type of redirect and add landing pages, or disable the function if you don’t have them. You can enter the exact same info as on the picture. After than add the offers you’ve connected by clicking “Add offer” button and choosing the needed ones.

If everything is correct — press “Save”.

Now only the last stage remains – the creation of a tracking campaign. Let’s move on to it!

Step 5: How to create a tracking campaign at BeMob

To unite all the connected sources, you need to create a tracking campaign at BeMob. To do that, you need to:

1. Create a new tracking campaign at BeMob

Proceed to the “Campaigns” tab, that you can find the tracker’s top menu. Then click the “New” button.

2. Adjust the campaign’s info

In the opened form, specify the following info:

• Enter the tracking campaign’s name in the “Name” field;
• Select the needed ad network you’ve connected in the “Traffic source” field (in our example it’s “RichAds – Push”);
• Check the “Send Postback, %” box;
• Specify the flow by choosing the one you’v added in the step 4.

Then, if everything is put correct — press the “Save” button.

3. Copy the campaign URL

After saving, you will be shown a window with URLs. You need to copy the one in “Campaign URL” field and save it.

4. Paste the URL into RichAds

Then proceed to RichAds, and enter the “Campaign URL” from previous point into “Destination URL” field.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Now you know how to set up a postback at BeMob, then integrate with an ad network, affiliate network, CPA offer, then unite them all for tracking. The process is very simple, you just need to add every source one-by-one, then create a tracking campaign. Since BeMob tracker is already integrated with many sources, the process gets even easier just by adding already-made templates!

We at RichAds always support exploring new ways that can help in gaining higher profits from ad campaigns. So now as you’ve had the opportunity to set up postback, let’s get to the advertising part! At RichAds you can launch a campaign on five powerful ad formats on over 200+ geos from Tier 3 to Tier 1. Let’s make profit with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at Bemob appeared first on RichAds Blog.

Conversion is any targeted action which the user should perform on the offer page so the advertiser pays a fee.

There are different types of targeted actions:

• following the link,
• filling the form,
• adding goods to the shopping cart,
• purchase,
• e-mail subscription,
• a download of the program,
• filling the profile after registration, etc.

An offer tends to assume one targeted action. But more complicated schemes also occur. The offer can consist of a few targeted actions which an advertiser pays for. The more difficult the action, the more expensive it will be evaluated. For example, registration is a simple action for a low price, but an order is a complicated one and the payout will be higher.

Conversion is the last action, anyway. If the user finishes with the registration, it will be counted as a conversion. If he buys something, the payout will be for the purchase.

Is it possible to be successful without conversion tracking? The answer is definitely no. All the sources in various offers are converted differently, that’s why you can’t use any universal rule. If you don’t see where the conversions came from, their prices, you won’t be able to make optimization. Only experienced and lucky specialists can get positive ROI without campaign optimization.

How to track conversions in ad campaigns?

As a rule, affiliate networks provide their advertisers with complete information about conversions. They are interested in the successful promotion of their offers.

But what if they do not share this information or you promote your own offers? In these cases, you can set up additional tools. They will help you to act blindly or will make the processing of data easier.

Widespread ways of conversion tracking

There are several main ways of conversion tracking in affiliate marketing.

• PostBack or server-to-server (S2S) data transfer
  PostBack is the transfer of data about performing some action from one platform to another (for example, from affiliate network to the tracker or ad network). PostBack makes the work with an affiliate network’s information easier.
• Pixel (JS) or Image
  Pixel is a small part of HTML-code which is added in the code of the page with targeted action. When the user gets to this page, the conversion is completed.
  It is used when an affiliate network doesn’t share the data or if you promote your own offer. Image is a small colorless dot 1*1 px, which is placed in the button with targeted action in the form of code (for example, send the data or subscribe). Image is considered to be the type of pixel because both variants are added in the code of the page.

How does postback work?

PostBack is the most credible way of conversions’ mainstreaming. It will make your campaign optimization easier, transferring data from an affiliate network to the tracker or ad network.

How does it work? It’s simple: click ID is attributed to any user’s click. But when the targeted action is performing, the system understands that a certain click ID is a conversion itself. Information about conversion is transferred to the server of the affiliate network and then to the server of your tracker. You can set up conversion tracking from your affiliate network or tracker to the ad network’s server.

Usually, a tracker is suitable when a few traffic sources or affiliate networks are used. You can see all the campaigns from different ad networks and data on them.

If you use only RichAds traffic, it’s better to set up conversion tracking using our itegrated trackers, postback is the only way to track conversions at our network. This will allow you to make campaign optimization as you will have access to information about conversions and traffic volumes in one place, using Optimizer.

Postback is really simple to integrate:

• Obtain the standard Postback URL provided by the advertising network.
• If you are integrating RichAds ad network into your tracking system for the first time, you’ll need to use its configuration template.
• After that, start a new campaign within the tracker.
• Choose your traffic source, paste the affiliate program link (Offer URL), and generate a link that can be used in your advertising account (Destination URL).

Postback’s pros and cons

RichAds functionality allows tracking main and approved postback conversions for the same offers as well as choose from 12 integrated trackers. Make sure you read specific guides on their integration in your personal account!

Postback’s settings allow conversions tracking at different stages of the purchase funnel

In this article you can read how to set up Postback for push notifications.

Also, you can set up S2S postback like a Pro with the Tracking Wizard option. Learn more about it here.

How to set up pixel properly

You need pixel tracking in case you have no information from the affiliate network.

The most important thing in pixel configuration is the page on which it’s set up. This type of conversion can count switch to any page. But only shift to a certain page will be counted as conversion, that’s why you should place pixel wisely.

If you place the pixel on the page where the user should fill in his personal data, you won’t know the number of real conversions, because the tool will count all the users who went to the page. While some of them left the data and some didn’t. The best solution is to place the pixel on the page following the targeted action. For example, after registration, the user is redirected to the page with thanks for registration. And here you should place the tool for conversion tracking.

With the image everything is simple. It should be placed on the button, it’s more difficult to make a mistake here.

Pros and cons of Pixel/Image

Which difficulties may you face during the setting of Pixel/Image?

To place a part of the code on the page you need to have administrative access to the page’s code. Regular users can also open the code of the page with help of the “Ctrl+Shift+I” combination and even paste parts of the code there. But if you do it without administrator rights, when you reload the page the code will disappear from it. Mind it if you want to make changes in the site by yourself.

If you do not have the rights to make changes to the offer’s page, contact tech support, or the offer’s owner. He will help you to set up tools for conversion tracking.

Moreover, it’s necessary to understand the details of HTML code to set up the image exactly on the button.

The profit of conversion tracking on the RichAds side

It’s only your decision whether to share the information about your conversions or their price with the ad network or not.

Conversion tracking on the RichAds side has a number of advantages.

1. You will have the possibility to get help in campaign optimization from our account manager.

If you set up a transfer of data about conversions, you will have access to complete reports and more detailed statistics as compared with our competitors. First of all, statistics according to the results of the bidding. The win rate feature shows how much traffic the campaign buys from a certain source and helps to make the decision about increasing or decreasing traffic flow.

2. Besides, the flagship features of our platform will be available:

• Target CPA (or CPA goal) — after receiving 10 conversions you will get automatic optimization which allows getting more conversions for the targeted price;
• Automated rules allow manually define the rules according to which the campaign will automatically create blacklists based on your targeted actions.Automated optimization according to 7 parameters is available (Publishers IDs, Sites IDs, OS, creatives, browsers, devices, campaigns);
• Micro Bidding helps to increase or decrease the bid for a certain source.

All these opportunities are useful for both newbie and experienced specialists.

Use all possible tools in campaigns’ performance, analyze your conversions, and make optimization to achieve high profits with HQ traffic from RichAds.

Step by step video on how to set up S2S Postback

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Postback and Pixel: what is it and how to use them properly appeared first on RichAds Blog.

How to set up conversion tracking at CPV Lab Pro and then connect it with RichAds?

Here’s a detailed step-by-step guide on setting up postback integration at CPV Lab Pro!

In this article we will show how to set up conversion tracking in CPV Lab Pro, and connect an advertising network, affiliate network, CPA offer and create tracking campaign.

Get bonuses from CPV Lab Pro with promocode RICHADS:
14 days free trial, 25% off monthly plans for 2 months, 10% off yearly plans for 1 year, 10% off lifetime plans.

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at CPV Lab Pro: step-by-step guide

Now we will show you how to set up CPV Lab Pro integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with CPV Lab Pro
   At this step, we will show how to add RichAds as a traffic source at CPV Lab Pro. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to CPV Lab Pro
   This step is to connect the data collection on the affiliate network side to CPV Lab Pro. That’s required to get affiliate network data on the offer and redirect it to CPV Lab Pro.
3. Setting up an offer for tracking at CPV Lab Pro
   At this stage, the CPA offer will be connected to conversion tracking at CPV Lab Pro for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at CPV Lab Pro
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Important!
To ensure everything works intact after setting up — follow the instructions step-by-step in the same order!

Step 1: How to add an ad network to traffic sources at CPV Lab Pro tracker

First, you need to connect the tracker to an advertising network. We will show this on example of RichAds ad network. Here’s how to do it:

1. Import a traffic source at CPV Lab

Find the “Sources” tab in the tracker’s left panel, then proceed and then click on the “Import from catalog” button.

2. Find RichAds in the catalogue

Type “RichAds” into the search bar and select your traffic type (push or pops) from the list by clicking on the logo.

3. Save changes

In the newly opened window, scroll down and press “Save” button to save changes.

This completes the connection of the traffic source to the tracker. The next step is integration with the affiliate network.

Step 2: How to integrate an affiliate network with CPV Lab Pro

Let’s get to the connecting CPV Lab with an affiliate network. CPV Lab Pro tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Import an offer source at CPV Lab Pro tracker

Find the “Offer sources” tab in the tracker’s panel on the left, then click “Import from catalog”.

2. Find the affiliate network

Start typing the of the affiliate network in the search bar, in our case it’s ClickDealer, then select it by clicking on its logo.

3. Get the postback URL and save changes

In the newly opened page, copy the “Postback URL” field to enter it in your CPA-network’s account, then press “Save” button to save changes.

So, we have connected the affiliate network to the tracker. The next step is to add offers. Let’s get into this then!

Step 3: How to add an offer to CPV Lab Pro tracker

Warning!
For this step we’ve shown an offer we’ve got from an affiliate network. In your case the CPA offer set up process might vary from the one we’re about to show. It’s recommended to contact the BeMob tracker’s support for help to set up your offer.

Let’s set up the offer and connect it to CPV Lab Pro. We will show the process by example of “ClickDealer” affiliate network’s offer. To integrate CPA offer with the tracker, you need to:

1. Find an offer in the affiliate network

In your affiliate network get to the page with offers, choose one and copy the URL link, then save it.

2. Add an offer to CPV Lab Pro

In the CPV Lab tracker you need to find “LPs & Offers” tab in the tracker’s menu, then select “Offer management”. After that specify the offer’s name, offer’s source/network (in our case it’s ClickDealer), and paste the postback URL. Then click on the “+SubID” button, so that it adds the token to the link.

Make sure, everything is intact, then press “Save”.

This completes the integration of the offer. After that you need to create a tracking campaign. Let’s figure out how to do it in the next step.

Step 4. How to create a tracking campaign at CPV Lab Pro

To unite all the connected sources, you need to create a tracking campaign at CPV Lab. To do that, you need to:

1. Add a new tracking campaign at CPV Lab tracker

Find the tab “Add a new campaign” in the tracker’s panel, then choose a campaign type (in our case we picked “Direct link & Landing pages”.

2. Choose the tracking campaign’s setup type

After that you will be shown a window to pick the campaign’s setup type, we selected “Advanced setup”.

3. Specify general information

In the opened page, at first select the campaign’s name, data options, redirect type and campaign type.

4. Specify the traffic source information

Then scroll down to this part, and specify the campaign’s traffic source, in our case it’s RichAds, along with tokens.

5. Specify the landing page information

After add your landing page or landing pages and setup the share for each of them (the share% means what % of your traffic you want to send to that specific landing page). It is useful for split testing.

6. Specify the offer information

Once you have your landing pages added, then go and select your offers you added in CPV Lab, then select the offers from the dropdown and setup the shares % for them in this campaign.

7. Specify the campaign’s URL

Scroll down to the “Links & pixels” part of the page, then copy the “Campaign URL” field and save it. Also mark checked the “Use traffic source postback URL” to ensure that information about your conversions is sent back to the traffic source.

After everything is done, press “Save” lower down the page to save changes.

8. Paste the campaign URL at RichAds

Then proceed to RichAds, and enter the “Campaign URL” from previous point into “Destination URL” field.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Affiliate marketing trackers provide users with opportunity to improve monitoring their campaigns by connecting all the sources to a all-in one data exchange process. The postback setup at CPV Lab Pro is a basically a simple process of connecting an ad network, affiliate network, and CPA offer, one-by-one. Then, to unite them up in a single flow, a tracking campaign setup required.

We at RichAds have known many ways to improve ad campaigns’ results, and a postback integration is among the most effective. To test that, you can launch an ad campaign at RichAds on five powerful ad formats, and over 220+ geos from Tier 3 to Tier 1! Start making profits with quality traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at СPV Lab Pro appeared first on RichAds Blog.

How to set up conversion tracker at RedTrack tracker and then connect RichAds?

Here you can find a detailed step-by-step guide on how to set up postback integration at RedTrack!

In this article we will show how to set up RedTrack tracker, then connect an advertising network, affiliate network, CPA offer and to start a tracking campaign!

You can find detailed manuals that explain how to connect a tracker to the RichAds advertising network in our blog. Search  for “Affiliate Tracking Tutorials“.

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at RedTrack: step-by-step guide

Now we will show you how to set up RedTrack integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with RedTrack
   At this step, we will show how to add RichAds as a traffic source at RedTrack. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to RedTrack
   This step is to connect the data collection on the affiliate network side to RedTrack. That’s required to get affiliate network data on the offer and redirect it to RedTrack.
3. Setting up an offer for tracking at RedTrack
   At this stage, the CPA offer will be connected to conversion tracking at RedTrack for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at RedTrack
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Important!
To ensure everything works intact after setting up — follow the instructions step-by-step in the same order!

Step 1: How to add an ad network to traffic sources at RedTrack tracker

First, you need to connect the tracker to an advertising network. We will show this on example of RichAds. Here’s how to do it:

1. Add a new traffic channel at RedTrack

Find a “Traffic channels” tab at the tracker’s panel in the left, then click “New from template”.

2. Select the traffic channel template

Start typing “RichAds” in the search bar, then press “Add” under the needed one. In our case it’s either RichPush or RichPops.

3. Save changes

In the newly opened window you can add a macros, if you need any. In case you don’t, then just press “Save” button to save changes.

Now let’s move to the next stage — the integration with an affiliate network.

Step 2: How to integrate an affiliate network with RedTrack

Let’s get to the connecting RedTrack with an affiliate network. RedTrack tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Add a new offer source at RedTrack

Find “Offer sources” tab in the tracker’s menu in the left, then click “New from template”.

2. Find the affiliate network

Start entering the affiliate network’s name in the search tab, in our case it’s LeadBit, then press the “Add” button.

3. Copy postback URL

On this page you need to copy the contains of the field “Postback URL” and save it. Then press the “Save” button in the upper-right corner to save changes.

So, we have connected the affiliate network to the tracker. The next step is to add offers. Let’s get into this then!

Step 3: How to add a CPA offer at RedTrack

Warning!
For this step we’ve shown an offer we’ve got from an affiliate network. In your case the CPA offer set up process might vary from the one we’re about to show. It’s recommended to contact the RedTrack tracker’s support for help to set up your offer.

Let’s set up the offer and connect it toRedTrack. We will show the process by example of “LeadBit” affiliate network’s offer. To integrate CPA offer with the tracker, you need to:

1. Find an offer at CPA network

In our case, at LeadBit you need to proceed to “Offers” tab in the affiliate network’s panel on the left.

2. Select an offer

At LeadBit you need can see either “Create tracking URL” or “View more” buttons alongside the offers list. Click on “Create tracking URL”, or “View more” where you will find all the offers and their tracking URL of the provider.

3. Adjust tracking info

In the newly open window you need to specify the offer’s name, traffic source (in our case it’s RichAds), and links to the landing pages.

4. Add the postback URL

Don’t leave the page, rather scroll down and insert the previously copied URL in the “Postback URL” field. You can set up postback links on several actions, for example, on confirmed leads. Then scroll down again, and press “Create flow” button.

5. Get the tracking link for the offer

Go to the “Tracking URL” tab at LeadBit and press the paperclip icon near the needed offer in the list.

6. Copy the tracking link

In the newly opened window you need to copy the link in the field, as you can see on the screenshot, then save it.

7. Add a new offer at RedTrack

Select the tab “Offers” at RedTrack tracker, and press the “New” button.

8. Adjust the offer’s info

In the opened window, set the offer’s name, affiliate network as an offer’s source, and paste the tracking URL in the “URL” field. Then press “Save” button to save changes.

Important: Don’t forget to insert the {clickid} macros, it shall look like this — sub1={clickid}. If you’re having problems with setting up this step, please contact the affiliate network’s support team.

Step 4: How to create a tracking campaign at RedTrack

To unite all the connected sources, you need to create a tracking campaign at RedTrack. To do that, you need to:

1. Add a new tracking campaign at RedTrack

Find “Campaigns” tab in the left corner, then click the “New” button.

2. Adjust the tracking campaign’s info

In the opened page, enter the tracking campaign’s name, select the traffic source (we chose RichAds), then add the offer by choosing the needed one in the drop-down list. After that press “Save”.

3. Copy the tracking campaign’s URL

After you’ve saved the changes to the campaign, copy the URL in the “Tracking links and parameters” field, and save it.

4. Paste the URL at RichAds

Then proceed to RichAds, and enter the “Campaign URL” from previous point into “Destination URL” field.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Setting up RedTrack, along with integrating it with an advertising network, affiliate network and CPA offer isn’t a hard task since you just need to select the needed templates. Postback integration process is quite easy, so after connecting all the required sources, you can just add them in one place in the tracking campaign!

We at RichAds value every step towards getting advantages via affiliate marketing tools, and have been providing the best quality traffic for years! Now it’s time to test the benefits from setting up tracker, and run an ad campaign by five powerful ad formats and over 200 available geos from Tier 3 to Tier 1! Start a profitable campaign with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at RedTrack appeared first on RichAds Blog.

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at Keitaro: step-by-step guide

Now we will show you how to set up Keitaro integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with Keitaro
   At this step, we will show how to add RichAds as a traffic source at Keitaro. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to Keitaro
   This step is to connect the data collection on the affiliate network side to Keitaro. That’s required to get affiliate network data on the offer and redirect it to Keitaro.
3. Setting up an offer for tracking at Keitaro
   At this stage, the CPA offer will be connected to conversion tracking at Keitaro for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at Keitaro
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Important!
To ensure everything works intact after setting up — follow the instructions step-by-step in the same order!

Step 1: How to add an ad network to traffic sources at Keitaro tracker

At this step we will show how to add RichAds ad network as a traffic source at Keitaro. This stage is very simple since RichAds is already integrated with Keitaro. All you need to do is pick a traffic source template. Here’s how it looks in practice:

1. Add a new traffic source

Go to the “Traffic Sources” tab in the upper menu bar and click on the “Create” button.

2. Select the traffic source template

In the newly opened tab start typing “RichAds” in the “From template” search bar. Then choose either “pop” or “push”. After that all fields will be filled automatically, you just need to click “Create” button in the bottom left corner.

The traffic source has been added to the tracker. Now all you need to do is join an affiliate program, add offers and set up the postback.
Moving on to the next stages!

Step 2: How to integrate affiliate network with Keitaro

Let’s get to the connecting Keitaro with an affiliate network. Keitaro tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Create new affiliate network template

Go to the “Affiliate Networks” tab in the tracker upper menu, then click “Create”.

2. Choose among affiliate network templates

Start typing the affiliate network’s name in the “From template” search bar and pick the needed. In our example, we used TerraLeads CPA hub.

3. Copy postback URL and save changes

After choosing the needed affiliate network template, the “Postback URL” will be generated. You need to copy it and save it. Then click “Create” to save changes.

Step 3: How to add a CPA offer to Keitaro

Warning!
For this step we’ve shown an offer we’ve got from an affiliate network. In your case the CPA offer set up process might vary from the one we’re about to show. It’s recommended to contact the Keitaro tracker’s support for help to set up your offer.

Let’s set up the offer and connect it to Keitaro. We will show the process by example of TerraLeads affiliate network. To integrate CPA offer with the tracker, you need to:

1. Create a new offer stream in an affiliate network

Log in to your account in affiliate network. Find the advertising offer in the catalogue and create a new stream by clicking on the “Create stream” button.

2. Enter the offer’s info

In the form for creating a new stream, enter its name, select the traffic source (for example “Push”), country, landing page and, if necessary, pre-landing page.

3. Set up postback details

Paste the Keitaro postback that was generated earlier in the “Postback URL” field. In “Postback Type”, select the value “POST”. Then mark the necessary lead statuses and set the sub_id (you can get the sub_id token from your affiliate network’s support team). After that press “Save” in the bottom of the page.

4. Copy the tracker URL

After you’ve saved the offer settings, copy the “Tracker URL”, then press “Create stream”.

5. Create new offer at Keitaro tracker

Proceed to Keitaro, find “Offers” tab in the upper tracker menu, then press “Create”.

6. Enter offer’s info

In the form of “Offer name”, enter its name. In the “Affiliate Network” list, select the affiliate network, and in the “URL” field, paste the link generated in the “Tracker URL” field in step 4. After that, by clicking on “Save”, save the specified parameters of the offer.

Step 4: How to create a tracking campaign at Keitaro

You have already connected all the main sources of information to the tracker, it remains only to combine them, then create a campaign. For this, you need to:

1. Create a new campaign

Find a tab “Campaigns” in the tracker upper menu, then click “Create”.

2. Create a new flow

In the newly opened page press green button “Create flow”.

3. Add the offer to campaign flow

In the opened tab “Create flow” get to the “Schema” page and press “Add offers”.

4. Add the needed offer

Then an “Offers” tab will appear. Select the needed offer and press “Add”.

5. Apply campaign flow changes

If the needed offer selected correctly — press “Apply” to save changes.

6. Set up the campaign parameters

Enter the campaign name in the upper field. Then select the source, in our example it’s “RichAds”. Then press “Create” in the upper right corner.

7. Copy the campaign URL

After that proceed to to “Tracking” tab on the same page. There you need to copy the “Campaign URL”.

8. Paste the URL into RichAds

Then proceed to RichAds, and enter the “Campaign URL” from previous point into “Destination URL” field.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Now you know how to set up postback at Keitaro, integrate it with an advertising network, affiliate network and CPA offer. The process is very simple as you need to only add those sources one by one. Review the steps and follow them in the exact order to get everything intact!

We at RichAds only approve using conversion tracker, as if anything can give you better results — it’s worth using it! From our side we can provide you with opportunities to start an ad campaign on effective formats and over 200+ GEOs worldwide. It’s time to test your just received knowledge in practice — launch campaign with RichAds right now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at Keitaro appeared first on RichAds Blog.

In this article you will find a guide on how to set up Binom tracker and integrate it with RichAds ad network.

We will show the entire process of a postback integration in a step-by-step order!

In the guide we will share on how to setup Binom tracker, and integrate with ad network, affiliate network, CPA offer, then start a tracking campaign!

Get promo codes for Binom or other useful affiliate tools in the bonus section!

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at Binom: step-by-step guide

Now we will show you how to set up Binom integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with Binom
   At this step, we will show how to add RichAds as a traffic source at Binom. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to Binom
   This step is to connect the data collection on the affiliate network side to Binom. That’s required to get affiliate network data on the offer and redirect it to Binom.
3. Setting up an offer for tracking at Binom
   At this stage, the CPA offer will be connected to conversion tracking at Binom for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at Binom
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Do try to not miss any of those steps, as only if followed in correct order the tool will show more accurate results!

Step 1: Adding RichAds traffic source

Start by creating a traffic source within the tracker. It’s necessary so that the tracker can receive data from our advertising network. 

Use a ready-made template, which is already built into the tracker. To do this, you need to do the following actions.

1. Add a new traffic source

To do this proceed to to the “Traffic sources” tab in the top panel, and then select “Create”.

2. Choose an traffic source template

On the new tab appeared click “Load from template”.

3. Enter ad network’s name

In the list start entering “RichAds” in the search bar, then choose among the matches that roll appeared. In our case we can choose between “RichAds – Pops”, and “RichAds – Push”.

4. Save changes

As soon as the traffic source selected you can save changes by pressing “Save”.

This completes adding the traffic source. The next step is to integrate the partner network.

Step 2: Connecting the affiliate network to Binom tracker

The tracker must be integrated with the platform to receive data from an affiliate program. We show what it looks like on the Dr.Cash affiliate network example.

1. Add a new affiliate network

Find the “Aff. networks” button in the top menu, proceed, and then click the “Create” button.

2. Choose an affiliate network template

To do that, click on “Load from catalog” button.

3. Enter the affiliate network’s name

Start typing the name of the affiliate network in the search bar and click on the desired.

4. Copy the postback URL

After you’ve chosen the affiliate network, the data will generate automatically. Now copy the postback address and save it. Then click “Save”.

5. Paste the postback URL in the affiliate network

Enter it in the “Postback URL” field when creating a campaign in your affiliate program.

Here’s how it looks in Dr. Cash.

When everything is ready, you can save the changes and move on to the next step – the creation of an offer.

Step 3: Setting up the offer for tracking

The next is connecting a CPA offer to the tracker. Here is what you need to add an offer.

1. Create a new offer

You need to select the “Offers” tab in the top menu, and then click “Create” button.

2. Add info of the offer

A window will open in which you must enter data from the offer:

• Title. You can just copy from the Affiliate Program or come up with your own.
• URL of the offer. It can be taken from the affiliate program.
• Country. If you have not yet decided on the region for advertise to, select “Global”.
• Affiliate Program. Just select it from the drop-down list box. You have already integrated the Affiliate Program with the tracker.
• Amount of payment. Enter it manually or copy it from the Affiliate Program site.

After filling the needed, press “Save” to finish the adding.

Done, you’ve added an offer. Keep adding the necessary offers, and when you’re done, it’s time to move on to the last step and create a campaign in Binom.

Step 4: Сreating a campaign in Binom tracker

It only remains to combine the offer, the source of traffic and affiliate program in a single campaign. To do this, you need to do the following actions.

1. Add a new tracking campaign

Just proceed to the “Campaigns” tab and press “Create”.

2. Set up your new campaign

In the drop-down window, you must specify:

• Name. This is the name of the campaign.
• Source of traffic. This is RichAds push or pops, depending on which sorts of traffic you connected in step #1.
• Payment model. Select the desired payment model and enter the rate. At this point, you can click “Auto” and the system will collect the data for you.
• The offer. Just choose the right offer from the list, you added them in the last paragraph.
• Landing page. If it is not available, select “Direct”, otherwise the tracker will not allow you to save the campaign.

3. Save changes and copy the campaign URL

If the needed data is put correctly, the campaign URL will generate automatically. Copy it, and then you click the “Close” button in the top right.

4. Paste the campaign URL in RichAds

In a campaign launching at RichAds just paste the campaign URL in the “Destination URL” field.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Now you know how to set up a postback at Binom tracker, then connect it with RichAds ad network, along with an affiliate network and a CPA offer. By the way, it’s easier with RichAds as it’s already integrated with the Binom!

But as they say, review the results not the thoughts. So it’s time to try a new affiliate tool addition with starting an ad campaign with RichAds! We provide five ad formats, and over 200 GEOs from Tier 3 to Tier 1 to launch a campaign right now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at Binom appeared first on RichAds Blog.

Today we bring you a step-by-step guide on how to hook up the Voluum tracker with RichAds.

A postback integration might get tricky, so the article will help you avoid mistakes and successfully set up tracking.

In this article we will share how to set up postback and integrate ad networks, affiliate networks and offers into Voluum, as well as how to compile source into one tracking campaign! Also we will share a webinar on setting up postback at Voluum!

Get promo codes for Voluum or other useful affiliate tools in the bonus section!

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support team. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at Voluum: step-by-step guide

Now we will show you how to set up Voluum integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with Voluum
   At this step, we will show how to add RichAds as a traffic source at Voluum. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to Voluum
   This step is to connect the data collection on the affiliate network side to Voluum. That’s required to get affiliate network data on the offer and redirect it to Voluum.
3. Setting up an offer for tracking at Voluum
   At this stage, the CPA offer will be connected to conversion tracking at Voluumk for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at Voluum
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Also we will show how to add an offer if the affiliate network isn’t already integrated with Voluum tracker.

Step 1: Adding RichAds traffic source

This stage is inherently simple since RichAds is already integrated with Voluum. All you need to do is pick a campaign template. Here’s how it looks in practice:

1. Find the “Traffic sources” tab

The button can be found in the upper menu of the tracker. Then click the green button “Create” and choose “Traffic source”.

2. Enter the traffic source name

Type “RichAds” in the search bar and depending on the type of traffic choose either push or pops.

3. Save changes

After making your choice, save your changes by clicking “Next”.

And that’s about it. The traffic source has been added to the tracker. Now all you need to do is join an affiliate program, add offers and set up the postback. Moving on to the next stages!

Step 2: Connecting the affiliate network to Voluum tracker 

Let’s start with connecting the ad network. Voluum is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Create new “Affiliate network” template

Click on the tab “Affiliate networks” which can be found in the top panel of the screen. Then click the green “Create” button and in the drop-down list, choose “Affiliate network”.

2. Enter the name of the СРА network

Type the affiliate network’s name in the search bar and pick a template. For our example, we added AdCombo.

3. Save changes

After that, click “Next” – the affiliate network has been connected.

Step 3: Setting up the offer for tracking

The next step is setting up the offer. To connect an offer, you need to:

1. Go to the “Offers” tab in Voluum.

In the tab click “Create” and choose the “Offer” option.

Look for the “Offers” tab in the upper menu.

2. Add info of the offer

After that, a window for setting up the offer will pop up. Type the affiliate network name and choose the needed among the “Affiliate network” list that will drop. The menu will include all APs that have been added to the tracker. Then enter the name of the offer.

3. Add the URL address of the offer

In the field “Offer URL” insert the URL address of the offer.  If you’ve already integrated the affiliate network, the data will appear automatically. Then if everything’s put correctly – press “Save”.

Step 4: Сreating a tracking campaign in Voluum

You have already connected all the main sources of information to the tracker, it remains only to combine them into a campaign. For this you need to:

1. Find the “Campaigns” tab

It is in the top right menu.

2. Add new campaign

Click the green button “Create” and in the drop-down menu choose “Campaign”.

3. Pick a campaign creation form

Next, you need to pick the “type” of the campaign, it will determine how flexible your targeting settings will be. In most cases, the “Simple form” will suffice.

4. Set the traffic source

In the drop-down list of picking a traffic source choose the needed. In our case, it’ll be either “RichAds Push” or “RichAds Pops”.

5. Set transition type and choose the offer

Choose “Redirect” in “Transition between ad and campaign funnel” and also “Offers only” in “Path Destination”. In the “Offers” menu, choose the offer you connected in the article’s previous section.

6. Copy the URL address

Next, the Tracking & Automizer window will open. All you need to do here is copy the URL, click “Done”.

7. Paste the URL in RichAds

Insert the URL address you just have got into the “Destination URL” at RichAds.

How to add an offer if the affiliate network isn’t integrated?

In the following, we will tell you how to add an offer to Voluum if the affiliate network is not integrated.

1. Get “{clickid}” token

Ask AP managers to provide you with the “{clickid}” token for your offer.

2. Add the “{clickid}” token to your offer URL

For example, if your offer looks like https://my_offer.com and the affiliate program is using the “S2” parameter to transfer data, the URL needs to look like this: https://my_offer.com?s2={clickid}.

In other words, you need to enter the “?” symbol, the affiliate network’s data and the “={clickid}” line.

3. Enter the offer and just added affiliate network info

The offer URL with “clickid” token just added the affiliate network, which will be shown in the drop-down list. Choose an affiliate network from the “Affiliate network” list that will drop. The menu will include all APs that have been added to the tracker. After that, click “Save”.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Step by step video on how to set up S2S Postback

At RichAds’ YouTube channel you can find a lot educational and guiding materials for affiliate marketers. We constantly share videos on different topics and share unique expertise on advertising, ad formats, GEOs, verticals, etc.

In the video below we’ve asked a Voluum tracker representative to demonstrate the tool setting up. Check the video for a more detailed look-over on how to set up a S2S postback with Voluum!

Conclusion

With the help of this guide you will be able set up a postback at Voluum tracker, integrate it with RichAds ad network and a CPA offer! Setting up a postback will definitely tur out as a very effective addition to your advertising campaigns.

We at RichAds consider any effective addition a review on a ‘must have’. But now it’s time to prove it in practice! With RichAds you can launch an ad campaign on Push, Pops, In-page, Native or Direct Click traffic at 200+ GEOs right now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at Voluum appeared first on RichAds Blog.

On the webinar we discussed a hot topic — why do you need a postback integration and how to set up postback using tracker Voluum.

Find the step-by-step tutorial on how to set up conversion tracking in our webinar. Watch it now here or on our Youtube channel.

Each month, RichAds hosts a webinar on topics relevant to affiliate marketers. 
Their recordings can be found under the tag “Webinar”.
Join our Telegram channel to get the hottest updates about RichAds webinars.

What is S2S Postback Integration in Affiliate Marketing?

If you are not familiar with the term, an S2S postback is an integration between the advertising network and the CPA network in one place — in the tracker. S2S means server to server data transfer.

You no longer have to click through tabs to correlate traffic data in one and information about conversions in another.

Why do you need a Postback for Push ads?

Ordinary Push ads are received by the people who have been subscribed to push ads at some website. The user leaves that website and starts to receive ads via browser technologies. 

Google Analytics won’t work correctly when you show your ads on push ads. 

Push ads are sent via browsers and not connected to the actual page, so this one counts the visit when the page opens. Advertisers can’t even see on which pages push notifications will appear so the number of clicks on your ads won’t be shown correctly. 

Google Analytics is a good tool, but it doesn’t work with push ads. But ad tracker does. 

From the ad network’s side, we can see that ad campaigns that use postback integration are much more profitable.

What’s on the Webinar Agenda?

1. Advantages of using a tracker (from both sides)
2. How to protect your campaigns from bot traffic 
3. Tutorial: How to set up conversion tracking in Voluum
4. Tutorial: How to set up conversion tracking in RichAds
5. Push ads campaign setup

+ Q&A session

Who are the Experts?

Daria Maichuk

Head of customer service at RichAds advertising network

Radosław Sznajder

Technical Support Account Manager at Voluum tracking solution

Watch the webinar “2022 Tracking Hacks+Tutorials”

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Still have a question: How to integrate other trackers with RichAds?
You can find tutorials on the blog. Find them by searching for “Affiliate Tracking Tutorials“.

The post Watch the Webinar “2022 Tracking Hacks+Tutorials” for Affiliate Marketers appeared first on RichAds Blog.

This webinar covers 2 main topics: 2021 trends and tracking. No need to be surprised, both are super-useful for profit and the campaign’s success.

RichAds and BeMob will share their data on popular verticals and geos. Surely this information will be helpful to you.

The second main point is tracking. Campaign launch, optimization, and scaling are almost impossible without a quality tracking process.

According to our statistics, ad campaigns where the marketers use the tracker and set up Postback links have much better results than ordinary ones.

That’s why some weeks ago, our team presented a new feature — Tracking Wizard. ? But we still think that we can do much more to popularise conversion tracking and improve the results of ad campaigns.

Watch the BeMob part of the webinar to learn how to set up postback and use the tracker for your profit. 

Two experts with huge experience will cover these main points.

Who are our experts?

Elena Babichenko,

RichAds Head of Customer Success 

7 years of experience in affiliate marketing

Aliaksei Manzhurau,

BeMob Senior Manager of Marketing and Cooperation

5 years of experience in affiliate marketing

What’s on the Webinar agenda?

1. Trends of push traffic in 2021
2. How to run your push campaigns effectively using RichAds flagship features
3. BeMob recommendations (based on research data)
4. BeMob shows advantages of using the tracker 
   +Q&A session

Watch the webinar right now

🔻 Find some pleasant bonuses at the end of the video.🔻

Conclusion

RichAds team hopes that after this webinar, you won’t have any questions about which offers are better run in 2021 and how to set up your push campaign properly. 

Use BeMob as a tracker if you are a Newbie or a Pro. It has a free trial period with no time limit for the basic functionality of up to 100000 events. It really works well and makes it easy to set up Postback.

Use RichAds traffic to make a profit in 2021

What is RichAds?
✅ Push and pop ads,
✅ loyal and fast moderation,
✅ help of a personal manager,
✅ CPC from $ 0.003, CPM from $ 0.3
✅ large volumes of available traffic in more than 200 geos.

The post Webinar “How to Run and Track Push ads Campaigns” appeared first on RichAds Blog.

Firstly, a S2S postback is the easiest and most effective way to track conversions when it comes to push and pop ads.

Secondly, it will improve the results of your campaigns. Who would refuse such a thing?

Tracking Wizard will guide you through the process of a postback setup. No worries, it will be easy!

You can find out what S2S postback is and why you need it here.

Why do you need to set up a postback?

Postback integration combines information from the tracker with data from the advertising network. You no longer have to click through tabs to correlate traffic data in one and information about conversions in another.

Setting up a postback is exactly the case when you spend time setting it up, but it saves you a lot of time later. 

And as a bonus, you get accurate statistics collected in one place and access to automatic features that save your budget.

Which benefits give the postback integration?

1. Target CPA

Target CPA is a neat feature for beginners and advanced marketers. Don’t want to make mistakes and lose money? Don’t have enough time for optimization? Let the intelligent Target CPA feature do all the work for you. 

You will get a fully automated traffic buying process, including blacklisting and smart Micro Bidding. Target CPA will do it all to get as many conversions as possible within your budget and target CPA.

2. Access to free auto-optimization features of an ad network

After setting up the postback, the Automated Rules tool becomes available to you. It allows creating white- and blacklists automatically after the specified parameters were set up. Moreover, it’s not you who do it but the system which checks your results every 2 hours.

3. Set up custom bids in one campaign

Micro Bidding is another feature that allows you to adjust bids for different sources or parameters according to their performance. It also helps to save on campaigns. Just set additional bids for different campaign parameters if needed.

4. Get help from RichAds experts

If the support team sees the information about conversions, they can help you set up Automated rules or bids and recommend other improvements.

Looks tempting? Let’s figure out where the postback setup assistant is located on the platform and where you can get a free tracker if you don’t already have one.

What if I don’t have a tracker?

It’s definitely worth picking and using.

If you are just starting in affiliate marketing or are not ready to spend money on a tracker, we have good news for you. Many trackers have a trial period or a free version up to a certain number of registered events.

You can find the list of trackers for which you do not need to pay in this material. There will also be an overview of their main features and a summary table with the terms of use.

You can assume that you already have a tracker. It remains only to configure an S2S postback to it correctly.

Where can I find Tracking Wizard on the ad platform?

You no longer have to ask for help from a personal manager and wait for their answer. Instead, you can do everything yourself using step-by-step instructions for all integrated trackers.

Your tracking assistant is located on a separate tab called Tracking, accessible from any page of the platform.

First, you need to select the type of conversion, then your tracker.

Then you can choose what to read: a short setup guide or a step-by-step manual with screenshots.

For example, this is how a manual for setting up a postback for the Bemob tracker looks like. We recommend it for beginners for its intuitive interface and free trial for basic functionality.

After completing the setup, you can get the first test conversion and check if you have set up everything correctly.

This means that you no longer need to reconfigure the tracker during the campaign, spending money on it.

What happens if you don’t set up conversion tracking?

Along with setting postback, you will have access to many features of the platform which require conversion data. The RichAds team did this to prevent bad cases of cutting all traffic off when the tracker is not integrated or integrated wrong.

But most importantly,  you won’t lose a lot of time that you could spend on other activities and will be able to get help with ROI optimization from the support team.

Our statistics show that campaigns with a postback are much more successful than the others. Sometimes your ROI can depend on these unexpected things too.

Make the most of RichAds!

Set up your postback with the Tracking Wizard!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Set up S2S postback like a Pro with Tracking Wizard appeared first on RichAds Blog.