How to set up conversion tracking at BeMob and integrate with RichAds?

Here’s a step-by-step guide on setting up a postback at BeMob tracker!

In this article we will show how to set up postback at BeMob, integrate it with advertising network, affiliate network, CPA offer, and create a tracking campaign!

Get promo codes for BeMob or other useful affiliate tools in the bonus section!

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at BeMob: step-by-step guide

Now we will show you how to set up BeMob integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with BeMob
   At this step, we will show how to add RichAds as a traffic source at BeMob. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to BeMob
   This step is to connect the data collection on the affiliate network side to BeMob. That’s required to get affiliate network data on the offer and redirect it to BeMob.
3. Setting up an offer for tracking at BeMob
   At this stage, the CPA offer will be connected to conversion tracking at BeMob for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at BeMob
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Important!
To ensure everything works intact after setting up — follow the instructions step-by-step in the same order!

Step 1: How to add an ad network to traffic sources at BeMob tracker

First, you need to connect the tracker to an advertising network. We will show this on example of RichAds. Here’s how to do it:

1. Create a new traffic source at BeMob

Click on the “Traffic Sources” tab in the tracker upper panel. Then click “New” button and select “New From Template”.

2. Enter the traffic source’s name

In the search bar enter type “RichAds”, then select the traffic type (in this example it will be either “push” or “pops”). After that click “Next”.

3. Save changes

The template will automatically fill out the form, so you just need to press “Save” button in the bottom right corner of the form.

This completes the connection of the traffic source to the tracker. The next step is integration with the affiliate network.

Step 2: How to integrate an affiliate network with BeMob

Let’s get to the connecting BeMob with an affiliate network. BeMob tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Add a new affiliate network at BeMob

Find “Affilate Networks” tab in the upper panel, then click “New” and select “New From Template”.

2. Enter the affiliate network’s name

In the opened window start typing the affiliate network’s name in the search bar, then select the needed from the list below. In our example, we used “3SNET“. After that, click the “Next” button.

3. Save changes

If the additional information required, you can contact managers from the CPA-network for it. For example we checked “Append BeMob click ID value” and “Use postback statuses”, so that “click_id” featuring URLs would integrate and display correctly. But if everything is correct and intact, press the “Save” button.

So, we have connected the affiliate network to the tracker. The next step is to add offers. Let’s get into this then!

Step 3: How to add a CPA offer at BeMob

Warning!
For this step we’ve shown an offer we’ve got from an affiliate network. In your case the CPA offer set up process might vary from the one we’re about to show. It’s recommended to contact the BeMob tracker’s support for help to set up your offer.

Let’s set up the offer and connect it to BeMob. We will show the process by example of “3SNET” affiliate network’s offer. To integrate CPA offer with the tracker, you need to:

1. Get the offer’s tracking link at an affiliate network

You can request it in your affiliate network or find it in the offer card. For example, in 3snet, you can find it the “Offers” tab while selecting an offer. Copy and save it.

2. Add a new offer at BeMob

Find “Offers” tab in the tracker top menu, then click the “New” button.

3. Enter the offer’s info

In the newly opened window you need to specify some info:

• Enter offer’s name in then “Name” bar;
• Specify the CPA-network in the “Affiliate network” bar (in our example it’s 3SNET);
• Insert the link to the offer that you’ve saved previously, in the “URL” field;
• Add “&cid={clickid}” token to it, so that postback gets enabled, but if you haven’t added macros to the link before, instead add “/?cid={clickid}“;
• Copy the the link from “Postback URL” field below and save it;

Then press “Save” button.

4. Add postback at the affiliate network

Now you need to set up the offer postback at the affiliate network. In order to do that, proceed to the offer and press “Add postback”.

This is how it looks in our example using 3SNET, the process might vary from now on, so check the step with managers at the affiliate network, you’ve got the offer from.

5. Set the parameters for postback

In the newly opened window, insert the postback URL that you’ve just got in the field “URL”. Then select the status, goal and integration method.

6. Save changes

After you’ve adjusted all the necessary field, click the “Add postback” button”.

This completes the integration of the offer. Connect all the necessary offers to the tracker, after which you need to create a flow. Let’s figure out how to do it in the next step.

Step 4: How to create a tracking stream at BeMob

If you’ve added a couple of offers, then you need to create a tracking flow, so that it would unite the conversion tracking process. To do that, you need to:

1. Add a new flow at BeMob

Find the “Flows” tab in the tracker’s upper menu, then click the “New” button.

2. Adjust the flow’s settings

In the newly opened window click “Add new path”, then select the type of redirect and add landing pages, or disable the function if you don’t have them. You can enter the exact same info as on the picture. After than add the offers you’ve connected by clicking “Add offer” button and choosing the needed ones.

If everything is correct — press “Save”.

Now only the last stage remains – the creation of a tracking campaign. Let’s move on to it!

Step 5: How to create a tracking campaign at BeMob

To unite all the connected sources, you need to create a tracking campaign at BeMob. To do that, you need to:

1. Create a new tracking campaign at BeMob

Proceed to the “Campaigns” tab, that you can find the tracker’s top menu. Then click the “New” button.

2. Adjust the campaign’s info

In the opened form, specify the following info:

• Enter the tracking campaign’s name in the “Name” field;
• Select the needed ad network you’ve connected in the “Traffic source” field (in our example it’s “RichAds – Push”);
• Check the “Send Postback, %” box;
• Specify the flow by choosing the one you’v added in the step 4.

Then, if everything is put correct — press the “Save” button.

3. Copy the campaign URL

After saving, you will be shown a window with URLs. You need to copy the one in “Campaign URL” field and save it.

4. Paste the URL into RichAds

Then proceed to RichAds, and enter the “Campaign URL” from previous point into “Destination URL” field.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Now you know how to set up a postback at BeMob, then integrate with an ad network, affiliate network, CPA offer, then unite them all for tracking. The process is very simple, you just need to add every source one-by-one, then create a tracking campaign. Since BeMob tracker is already integrated with many sources, the process gets even easier just by adding already-made templates!

We at RichAds always support exploring new ways that can help in gaining higher profits from ad campaigns. So now as you’ve had the opportunity to set up postback, let’s get to the advertising part! At RichAds you can launch a campaign on five powerful ad formats on over 200+ geos from Tier 3 to Tier 1. Let’s make profit with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at Bemob appeared first on RichAds Blog.

How to set up conversion tracking at CPV Lab Pro and then connect it with RichAds?

Here’s a detailed step-by-step guide on setting up postback integration at CPV Lab Pro!

In this article we will show how to set up conversion tracking in CPV Lab Pro, and connect an advertising network, affiliate network, CPA offer and create tracking campaign.

Get bonuses from CPV Lab Pro with promocode RICHADS:
14 days free trial, 25% off monthly plans for 2 months, 10% off yearly plans for 1 year, 10% off lifetime plans.

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at CPV Lab Pro: step-by-step guide

Now we will show you how to set up CPV Lab Pro integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with CPV Lab Pro
   At this step, we will show how to add RichAds as a traffic source at CPV Lab Pro. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to CPV Lab Pro
   This step is to connect the data collection on the affiliate network side to CPV Lab Pro. That’s required to get affiliate network data on the offer and redirect it to CPV Lab Pro.
3. Setting up an offer for tracking at CPV Lab Pro
   At this stage, the CPA offer will be connected to conversion tracking at CPV Lab Pro for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at CPV Lab Pro
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Important!
To ensure everything works intact after setting up — follow the instructions step-by-step in the same order!

Step 1: How to add an ad network to traffic sources at CPV Lab Pro tracker

First, you need to connect the tracker to an advertising network. We will show this on example of RichAds ad network. Here’s how to do it:

1. Import a traffic source at CPV Lab

Find the “Sources” tab in the tracker’s left panel, then proceed and then click on the “Import from catalog” button.

2. Find RichAds in the catalogue

Type “RichAds” into the search bar and select your traffic type (push or pops) from the list by clicking on the logo.

3. Save changes

In the newly opened window, scroll down and press “Save” button to save changes.

This completes the connection of the traffic source to the tracker. The next step is integration with the affiliate network.

Step 2: How to integrate an affiliate network with CPV Lab Pro

Let’s get to the connecting CPV Lab with an affiliate network. CPV Lab Pro tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Import an offer source at CPV Lab Pro tracker

Find the “Offer sources” tab in the tracker’s panel on the left, then click “Import from catalog”.

2. Find the affiliate network

Start typing the of the affiliate network in the search bar, in our case it’s ClickDealer, then select it by clicking on its logo.

3. Get the postback URL and save changes

In the newly opened page, copy the “Postback URL” field to enter it in your CPA-network’s account, then press “Save” button to save changes.

So, we have connected the affiliate network to the tracker. The next step is to add offers. Let’s get into this then!

Step 3: How to add an offer to CPV Lab Pro tracker

Warning!
For this step we’ve shown an offer we’ve got from an affiliate network. In your case the CPA offer set up process might vary from the one we’re about to show. It’s recommended to contact the BeMob tracker’s support for help to set up your offer.

Let’s set up the offer and connect it to CPV Lab Pro. We will show the process by example of “ClickDealer” affiliate network’s offer. To integrate CPA offer with the tracker, you need to:

1. Find an offer in the affiliate network

In your affiliate network get to the page with offers, choose one and copy the URL link, then save it.

2. Add an offer to CPV Lab Pro

In the CPV Lab tracker you need to find “LPs & Offers” tab in the tracker’s menu, then select “Offer management”. After that specify the offer’s name, offer’s source/network (in our case it’s ClickDealer), and paste the postback URL. Then click on the “+SubID” button, so that it adds the token to the link.

Make sure, everything is intact, then press “Save”.

This completes the integration of the offer. After that you need to create a tracking campaign. Let’s figure out how to do it in the next step.

Step 4. How to create a tracking campaign at CPV Lab Pro

To unite all the connected sources, you need to create a tracking campaign at CPV Lab. To do that, you need to:

1. Add a new tracking campaign at CPV Lab tracker

Find the tab “Add a new campaign” in the tracker’s panel, then choose a campaign type (in our case we picked “Direct link & Landing pages”.

2. Choose the tracking campaign’s setup type

After that you will be shown a window to pick the campaign’s setup type, we selected “Advanced setup”.

3. Specify general information

In the opened page, at first select the campaign’s name, data options, redirect type and campaign type.

4. Specify the traffic source information

Then scroll down to this part, and specify the campaign’s traffic source, in our case it’s RichAds, along with tokens.

5. Specify the landing page information

After add your landing page or landing pages and setup the share for each of them (the share% means what % of your traffic you want to send to that specific landing page). It is useful for split testing.

6. Specify the offer information

Once you have your landing pages added, then go and select your offers you added in CPV Lab, then select the offers from the dropdown and setup the shares % for them in this campaign.

7. Specify the campaign’s URL

Scroll down to the “Links & pixels” part of the page, then copy the “Campaign URL” field and save it. Also mark checked the “Use traffic source postback URL” to ensure that information about your conversions is sent back to the traffic source.

After everything is done, press “Save” lower down the page to save changes.

8. Paste the campaign URL at RichAds

Then proceed to RichAds, and enter the “Campaign URL” from previous point into “Destination URL” field.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Affiliate marketing trackers provide users with opportunity to improve monitoring their campaigns by connecting all the sources to a all-in one data exchange process. The postback setup at CPV Lab Pro is a basically a simple process of connecting an ad network, affiliate network, and CPA offer, one-by-one. Then, to unite them up in a single flow, a tracking campaign setup required.

We at RichAds have known many ways to improve ad campaigns’ results, and a postback integration is among the most effective. To test that, you can launch an ad campaign at RichAds on five powerful ad formats, and over 220+ geos from Tier 3 to Tier 1! Start making profits with quality traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at СPV Lab Pro appeared first on RichAds Blog.

How to set up conversion tracker at RedTrack tracker and then connect RichAds?

Here you can find a detailed step-by-step guide on how to set up postback integration at RedTrack!

In this article we will show how to set up RedTrack tracker, then connect an advertising network, affiliate network, CPA offer and to start a tracking campaign!

You can find detailed manuals that explain how to connect a tracker to the RichAds advertising network in our blog. Search  for “Affiliate Tracking Tutorials“.

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at RedTrack: step-by-step guide

Now we will show you how to set up RedTrack integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with RedTrack
   At this step, we will show how to add RichAds as a traffic source at RedTrack. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to RedTrack
   This step is to connect the data collection on the affiliate network side to RedTrack. That’s required to get affiliate network data on the offer and redirect it to RedTrack.
3. Setting up an offer for tracking at RedTrack
   At this stage, the CPA offer will be connected to conversion tracking at RedTrack for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at RedTrack
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Important!
To ensure everything works intact after setting up — follow the instructions step-by-step in the same order!

Step 1: How to add an ad network to traffic sources at RedTrack tracker

First, you need to connect the tracker to an advertising network. We will show this on example of RichAds. Here’s how to do it:

1. Add a new traffic channel at RedTrack

Find a “Traffic channels” tab at the tracker’s panel in the left, then click “New from template”.

2. Select the traffic channel template

Start typing “RichAds” in the search bar, then press “Add” under the needed one. In our case it’s either RichPush or RichPops.

3. Save changes

In the newly opened window you can add a macros, if you need any. In case you don’t, then just press “Save” button to save changes.

Now let’s move to the next stage — the integration with an affiliate network.

Step 2: How to integrate an affiliate network with RedTrack

Let’s get to the connecting RedTrack with an affiliate network. RedTrack tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Add a new offer source at RedTrack

Find “Offer sources” tab in the tracker’s menu in the left, then click “New from template”.

2. Find the affiliate network

Start entering the affiliate network’s name in the search tab, in our case it’s LeadBit, then press the “Add” button.

3. Copy postback URL

On this page you need to copy the contains of the field “Postback URL” and save it. Then press the “Save” button in the upper-right corner to save changes.

So, we have connected the affiliate network to the tracker. The next step is to add offers. Let’s get into this then!

Step 3: How to add a CPA offer at RedTrack

Warning!
For this step we’ve shown an offer we’ve got from an affiliate network. In your case the CPA offer set up process might vary from the one we’re about to show. It’s recommended to contact the RedTrack tracker’s support for help to set up your offer.

Let’s set up the offer and connect it toRedTrack. We will show the process by example of “LeadBit” affiliate network’s offer. To integrate CPA offer with the tracker, you need to:

1. Find an offer at CPA network

In our case, at LeadBit you need to proceed to “Offers” tab in the affiliate network’s panel on the left.

2. Select an offer

At LeadBit you need can see either “Create tracking URL” or “View more” buttons alongside the offers list. Click on “Create tracking URL”, or “View more” where you will find all the offers and their tracking URL of the provider.

3. Adjust tracking info

In the newly open window you need to specify the offer’s name, traffic source (in our case it’s RichAds), and links to the landing pages.

4. Add the postback URL

Don’t leave the page, rather scroll down and insert the previously copied URL in the “Postback URL” field. You can set up postback links on several actions, for example, on confirmed leads. Then scroll down again, and press “Create flow” button.

5. Get the tracking link for the offer

Go to the “Tracking URL” tab at LeadBit and press the paperclip icon near the needed offer in the list.

6. Copy the tracking link

In the newly opened window you need to copy the link in the field, as you can see on the screenshot, then save it.

7. Add a new offer at RedTrack

Select the tab “Offers” at RedTrack tracker, and press the “New” button.

8. Adjust the offer’s info

In the opened window, set the offer’s name, affiliate network as an offer’s source, and paste the tracking URL in the “URL” field. Then press “Save” button to save changes.

Important: Don’t forget to insert the {clickid} macros, it shall look like this — sub1={clickid}. If you’re having problems with setting up this step, please contact the affiliate network’s support team.

Step 4: How to create a tracking campaign at RedTrack

To unite all the connected sources, you need to create a tracking campaign at RedTrack. To do that, you need to:

1. Add a new tracking campaign at RedTrack

Find “Campaigns” tab in the left corner, then click the “New” button.

2. Adjust the tracking campaign’s info

In the opened page, enter the tracking campaign’s name, select the traffic source (we chose RichAds), then add the offer by choosing the needed one in the drop-down list. After that press “Save”.

3. Copy the tracking campaign’s URL

After you’ve saved the changes to the campaign, copy the URL in the “Tracking links and parameters” field, and save it.

4. Paste the URL at RichAds

Then proceed to RichAds, and enter the “Campaign URL” from previous point into “Destination URL” field.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Setting up RedTrack, along with integrating it with an advertising network, affiliate network and CPA offer isn’t a hard task since you just need to select the needed templates. Postback integration process is quite easy, so after connecting all the required sources, you can just add them in one place in the tracking campaign!

We at RichAds value every step towards getting advantages via affiliate marketing tools, and have been providing the best quality traffic for years! Now it’s time to test the benefits from setting up tracker, and run an ad campaign by five powerful ad formats and over 200 available geos from Tier 3 to Tier 1! Start a profitable campaign with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at RedTrack appeared first on RichAds Blog.

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at Keitaro: step-by-step guide

Now we will show you how to set up Keitaro integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with Keitaro
   At this step, we will show how to add RichAds as a traffic source at Keitaro. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to Keitaro
   This step is to connect the data collection on the affiliate network side to Keitaro. That’s required to get affiliate network data on the offer and redirect it to Keitaro.
3. Setting up an offer for tracking at Keitaro
   At this stage, the CPA offer will be connected to conversion tracking at Keitaro for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at Keitaro
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Important!
To ensure everything works intact after setting up — follow the instructions step-by-step in the same order!

Step 1: How to add an ad network to traffic sources at Keitaro tracker

At this step we will show how to add RichAds ad network as a traffic source at Keitaro. This stage is very simple since RichAds is already integrated with Keitaro. All you need to do is pick a traffic source template. Here’s how it looks in practice:

1. Add a new traffic source

Go to the “Traffic Sources” tab in the upper menu bar and click on the “Create” button.

2. Select the traffic source template

In the newly opened tab start typing “RichAds” in the “From template” search bar. Then choose either “pop” or “push”. After that all fields will be filled automatically, you just need to click “Create” button in the bottom left corner.

The traffic source has been added to the tracker. Now all you need to do is join an affiliate program, add offers and set up the postback.
Moving on to the next stages!

Step 2: How to integrate affiliate network with Keitaro

Let’s get to the connecting Keitaro with an affiliate network. Keitaro tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Create new affiliate network template

Go to the “Affiliate Networks” tab in the tracker upper menu, then click “Create”.

2. Choose among affiliate network templates

Start typing the affiliate network’s name in the “From template” search bar and pick the needed. In our example, we used TerraLeads CPA hub.

3. Copy postback URL and save changes

After choosing the needed affiliate network template, the “Postback URL” will be generated. You need to copy it and save it. Then click “Create” to save changes.

Step 3: How to add a CPA offer to Keitaro

Warning!
For this step we’ve shown an offer we’ve got from an affiliate network. In your case the CPA offer set up process might vary from the one we’re about to show. It’s recommended to contact the Keitaro tracker’s support for help to set up your offer.

Let’s set up the offer and connect it to Keitaro. We will show the process by example of TerraLeads affiliate network. To integrate CPA offer with the tracker, you need to:

1. Create a new offer stream in an affiliate network

Log in to your account in affiliate network. Find the advertising offer in the catalogue and create a new stream by clicking on the “Create stream” button.

2. Enter the offer’s info

In the form for creating a new stream, enter its name, select the traffic source (for example “Push”), country, landing page and, if necessary, pre-landing page.

3. Set up postback details

Paste the Keitaro postback that was generated earlier in the “Postback URL” field. In “Postback Type”, select the value “POST”. Then mark the necessary lead statuses and set the sub_id (you can get the sub_id token from your affiliate network’s support team). After that press “Save” in the bottom of the page.

4. Copy the tracker URL

After you’ve saved the offer settings, copy the “Tracker URL”, then press “Create stream”.

5. Create new offer at Keitaro tracker

Proceed to Keitaro, find “Offers” tab in the upper tracker menu, then press “Create”.

6. Enter offer’s info

In the form of “Offer name”, enter its name. In the “Affiliate Network” list, select the affiliate network, and in the “URL” field, paste the link generated in the “Tracker URL” field in step 4. After that, by clicking on “Save”, save the specified parameters of the offer.

Step 4: How to create a tracking campaign at Keitaro

You have already connected all the main sources of information to the tracker, it remains only to combine them, then create a campaign. For this, you need to:

1. Create a new campaign

Find a tab “Campaigns” in the tracker upper menu, then click “Create”.

2. Create a new flow

In the newly opened page press green button “Create flow”.

3. Add the offer to campaign flow

In the opened tab “Create flow” get to the “Schema” page and press “Add offers”.

4. Add the needed offer

Then an “Offers” tab will appear. Select the needed offer and press “Add”.

5. Apply campaign flow changes

If the needed offer selected correctly — press “Apply” to save changes.

6. Set up the campaign parameters

Enter the campaign name in the upper field. Then select the source, in our example it’s “RichAds”. Then press “Create” in the upper right corner.

7. Copy the campaign URL

After that proceed to to “Tracking” tab on the same page. There you need to copy the “Campaign URL”.

8. Paste the URL into RichAds

Then proceed to RichAds, and enter the “Campaign URL” from previous point into “Destination URL” field.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Now you know how to set up postback at Keitaro, integrate it with an advertising network, affiliate network and CPA offer. The process is very simple as you need to only add those sources one by one. Review the steps and follow them in the exact order to get everything intact!

We at RichAds only approve using conversion tracker, as if anything can give you better results — it’s worth using it! From our side we can provide you with opportunities to start an ad campaign on effective formats and over 200+ GEOs worldwide. It’s time to test your just received knowledge in practice — launch campaign with RichAds right now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at Keitaro appeared first on RichAds Blog.

Today we bring you a step-by-step guide on how to hook up the PeerClick affiliate marketing tracker with RichAds ad network.

Any postback integration might get tricky, so we will walk you through every important part. Let’s get into it!

In this article we will share how to set up postback and integrate ad networks, affiliate networks and offers into PeerClick! Also we will show how to connect an offer from affiliate networks that aren’t integrated with PeerClick.

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help via telegram. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at PeerClick: step-by-step guide

Now we will show you how to set up PeerClick integration with RichAds ad network, affiliate network and the offer for your ad campaign! Everybody’s got a PeerClick account? Then let’s get into it!

What will be in the guide:

1. Connecting RichAds with PeerClick
   At this step, we will show how to add RichAds as a traffic source at PeerClick. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to PeerClick
   This step is to connect the data collection on the affiliate network side to PeerClick. That’s required to get affiliate network data on the offer and redirect it to PeerClick.
3. Setting up an offer for tracking at PeerClick
   At this stage, the CPA offer will be connected to conversion tracking at PeerClick for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at PeerClick
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Also we will show how to add an offer if the affiliate network isn’t already integrated with PeerClick tracker.

Step 1: Adding RichAds traffic source

This stage is inherently simple since RichAds is already integrated with PeerClick. All you need to do is pick a campaign template. Here’s how it looks in practice:

1. Find the “Sources”

The button can be found in the upper menu of the tracker.

2. Enter the traffic source name

Type “RichAds” in the search bar and depending on the type of traffic choose either push or pops.

3. Save changes

After making your choice, save your changes by clicking “Create traffic source”.

The traffic source has been added to the tracker. Now all you need to do is join an affiliate program, add offers and set up the postback.
Moving on to the next stages!

Step 2: Connecting the affiliate network to PeerClick tracker

Let’s start with connecting PeerClick to an affiliate network. PeerClick tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Find “Affiliate network” tab

You can find the tab button in the top center of the screen.

2. Add the affiliate network

Click the green “New” button and in the drop-down list, choose “Affiliate network”.

3. Enter the name of the СРА network

Type the affiliate network’s name in the search bar and pick a template. For our example, we added MostBet.

4. Save changes

After that, click “Create custom template” – the affiliate network has been connected.

Step 3: Setting up the offer for tracking

The next step is setting up the offer. To connect an offer, you need to:

1. Go to the “Offers” tab in PeerClick.

In the tab click “New” and choose the “Offer” option.

2. Add the URL address of the offer

After that, a window for setting up the offer will pop up. Enter the name of the offer, add a URL address in the “Offer URL” field. If you’ve already integrated the affiliate network, the data will appear automatically.

3. Choose the affiliate network

Type the affiliate network name and choose the needed among the “Affiliate network” list that will drop. The menu will include all APs that have been added to the tracker. Then press “Create offer”.

Step 4: Сreating a campaign in PeerClick tracker

You have already connected all the main sources of information to the tracker, it remains only to combine them, then create a campaign. For this, you need to:

1. Find the “Campaigns” tab

It is in the top left menu.

2. Add new campaign

Click the “New” button and choose the “Campaign” item in the menu that’ll appear.

3. Set the traffic source

Choose a traffic source in the “Traffic source” field. In our case, it’ll be either “RichAds Push” or “RichAds Pops”.

4. Set transition type and choose the offer

Choose “Redirect” in “Campaign type” and also “Path” in “Destination”. In the “Offers” menu, choose the offer you’ve connected previously.

5. Get the URL address

Next, the Tracking window will open and you need to copy the URL there and click “Create”.

6. Add the URL address to RichAds

Proceed to the campaign at RichAds platform and paste the postback URL address in the “Destination URL” field.

How to add an offer if the affiliate network isn’t integrated?

In the following, we will tell you how to add an offer to PeerClick if the affiliate network is not integrated.

1. Get “{clickid}” token

Ask AP managers to provide you with the “{clickid}” token for your offer.

2. Add the “{clickid}” token to your offer URL

For example, if your offer looks like https://my_offer.com and the affiliate program is using the “S2” parameter to transfer data, the URL needs to look like this: https://my_offer.com?s2={clickid}.

In other words, you need to enter the “?” symbol, the affiliate network’s data and the “={clickid}” line.

3. Save changes

After you’ve set everything up, check if it’s all in place and click “Create offer”.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
   
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
   
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
   
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Now you know how to set up postback at PeerClick tracker, add offers and integrate it with ad networks and affiliate networks. The process is very simple as RichAds is already integrated with PeerClick, which is almost a review of its effectiveness!

We at RichAds don’t take anything by speech but by practice. So if you know how to set up a tracker, it’s better to use this opportunity. Then, right away you can start an ad campaign in five powerful ad formats and 200+ GEOs from Tier 3 to Tier 1! Run profitable campaigns with RichAds.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at PeerClick appeared first on RichAds Blog.

In this article you will find a guide on how to set up Binom tracker and integrate it with RichAds ad network.

We will show the entire process of a postback integration in a step-by-step order!

In the guide we will share on how to setup Binom tracker, and integrate with ad network, affiliate network, CPA offer, then start a tracking campaign!

Get promo codes for Binom or other useful affiliate tools in the bonus section!

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at Binom: step-by-step guide

Now we will show you how to set up Binom integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with Binom
   At this step, we will show how to add RichAds as a traffic source at Binom. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to Binom
   This step is to connect the data collection on the affiliate network side to Binom. That’s required to get affiliate network data on the offer and redirect it to Binom.
3. Setting up an offer for tracking at Binom
   At this stage, the CPA offer will be connected to conversion tracking at Binom for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at Binom
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Do try to not miss any of those steps, as only if followed in correct order the tool will show more accurate results!

Step 1: Adding RichAds traffic source

Start by creating a traffic source within the tracker. It’s necessary so that the tracker can receive data from our advertising network. 

Use a ready-made template, which is already built into the tracker. To do this, you need to do the following actions.

1. Add a new traffic source

To do this proceed to to the “Traffic sources” tab in the top panel, and then select “Create”.

2. Choose an traffic source template

On the new tab appeared click “Load from template”.

3. Enter ad network’s name

In the list start entering “RichAds” in the search bar, then choose among the matches that roll appeared. In our case we can choose between “RichAds – Pops”, and “RichAds – Push”.

4. Save changes

As soon as the traffic source selected you can save changes by pressing “Save”.

This completes adding the traffic source. The next step is to integrate the partner network.

Step 2: Connecting the affiliate network to Binom tracker

The tracker must be integrated with the platform to receive data from an affiliate program. We show what it looks like on the Dr.Cash affiliate network example.

1. Add a new affiliate network

Find the “Aff. networks” button in the top menu, proceed, and then click the “Create” button.

2. Choose an affiliate network template

To do that, click on “Load from catalog” button.

3. Enter the affiliate network’s name

Start typing the name of the affiliate network in the search bar and click on the desired.

4. Copy the postback URL

After you’ve chosen the affiliate network, the data will generate automatically. Now copy the postback address and save it. Then click “Save”.

5. Paste the postback URL in the affiliate network

Enter it in the “Postback URL” field when creating a campaign in your affiliate program.

Here’s how it looks in Dr. Cash.

When everything is ready, you can save the changes and move on to the next step – the creation of an offer.

Step 3: Setting up the offer for tracking

The next is connecting a CPA offer to the tracker. Here is what you need to add an offer.

1. Create a new offer

You need to select the “Offers” tab in the top menu, and then click “Create” button.

2. Add info of the offer

A window will open in which you must enter data from the offer:

• Title. You can just copy from the Affiliate Program or come up with your own.
• URL of the offer. It can be taken from the affiliate program.
• Country. If you have not yet decided on the region for advertise to, select “Global”.
• Affiliate Program. Just select it from the drop-down list box. You have already integrated the Affiliate Program with the tracker.
• Amount of payment. Enter it manually or copy it from the Affiliate Program site.

After filling the needed, press “Save” to finish the adding.

Done, you’ve added an offer. Keep adding the necessary offers, and when you’re done, it’s time to move on to the last step and create a campaign in Binom.

Step 4: Сreating a campaign in Binom tracker

It only remains to combine the offer, the source of traffic and affiliate program in a single campaign. To do this, you need to do the following actions.

1. Add a new tracking campaign

Just proceed to the “Campaigns” tab and press “Create”.

2. Set up your new campaign

In the drop-down window, you must specify:

• Name. This is the name of the campaign.
• Source of traffic. This is RichAds push or pops, depending on which sorts of traffic you connected in step #1.
• Payment model. Select the desired payment model and enter the rate. At this point, you can click “Auto” and the system will collect the data for you.
• The offer. Just choose the right offer from the list, you added them in the last paragraph.
• Landing page. If it is not available, select “Direct”, otherwise the tracker will not allow you to save the campaign.

3. Save changes and copy the campaign URL

If the needed data is put correctly, the campaign URL will generate automatically. Copy it, and then you click the “Close” button in the top right.

4. Paste the campaign URL in RichAds

In a campaign launching at RichAds just paste the campaign URL in the “Destination URL” field.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Now you know how to set up a postback at Binom tracker, then connect it with RichAds ad network, along with an affiliate network and a CPA offer. By the way, it’s easier with RichAds as it’s already integrated with the Binom!

But as they say, review the results not the thoughts. So it’s time to try a new affiliate tool addition with starting an ad campaign with RichAds! We provide five ad formats, and over 200 GEOs from Tier 3 to Tier 1 to launch a campaign right now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at Binom appeared first on RichAds Blog.

Today we bring you a step-by-step guide on how to hook up the Voluum tracker with RichAds.

A postback integration might get tricky, so the article will help you avoid mistakes and successfully set up tracking.

In this article we will share how to set up postback and integrate ad networks, affiliate networks and offers into Voluum, as well as how to compile source into one tracking campaign! Also we will share a webinar on setting up postback at Voluum!

Get promo codes for Voluum or other useful affiliate tools in the bonus section!

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support team. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at Voluum: step-by-step guide

Now we will show you how to set up Voluum integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with Voluum
   At this step, we will show how to add RichAds as a traffic source at Voluum. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to Voluum
   This step is to connect the data collection on the affiliate network side to Voluum. That’s required to get affiliate network data on the offer and redirect it to Voluum.
3. Setting up an offer for tracking at Voluum
   At this stage, the CPA offer will be connected to conversion tracking at Voluumk for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at Voluum
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Also we will show how to add an offer if the affiliate network isn’t already integrated with Voluum tracker.

Step 1: Adding RichAds traffic source

This stage is inherently simple since RichAds is already integrated with Voluum. All you need to do is pick a campaign template. Here’s how it looks in practice:

1. Find the “Traffic sources” tab

The button can be found in the upper menu of the tracker. Then click the green button “Create” and choose “Traffic source”.

2. Enter the traffic source name

Type “RichAds” in the search bar and depending on the type of traffic choose either push or pops.

3. Save changes

After making your choice, save your changes by clicking “Next”.

And that’s about it. The traffic source has been added to the tracker. Now all you need to do is join an affiliate program, add offers and set up the postback. Moving on to the next stages!

Step 2: Connecting the affiliate network to Voluum tracker 

Let’s start with connecting the ad network. Voluum is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Create new “Affiliate network” template

Click on the tab “Affiliate networks” which can be found in the top panel of the screen. Then click the green “Create” button and in the drop-down list, choose “Affiliate network”.

2. Enter the name of the СРА network

Type the affiliate network’s name in the search bar and pick a template. For our example, we added AdCombo.

3. Save changes

After that, click “Next” – the affiliate network has been connected.

Step 3: Setting up the offer for tracking

The next step is setting up the offer. To connect an offer, you need to:

1. Go to the “Offers” tab in Voluum.

In the tab click “Create” and choose the “Offer” option.

Look for the “Offers” tab in the upper menu.

2. Add info of the offer

After that, a window for setting up the offer will pop up. Type the affiliate network name and choose the needed among the “Affiliate network” list that will drop. The menu will include all APs that have been added to the tracker. Then enter the name of the offer.

3. Add the URL address of the offer

In the field “Offer URL” insert the URL address of the offer.  If you’ve already integrated the affiliate network, the data will appear automatically. Then if everything’s put correctly – press “Save”.

Step 4: Сreating a tracking campaign in Voluum

You have already connected all the main sources of information to the tracker, it remains only to combine them into a campaign. For this you need to:

1. Find the “Campaigns” tab

It is in the top right menu.

2. Add new campaign

Click the green button “Create” and in the drop-down menu choose “Campaign”.

3. Pick a campaign creation form

Next, you need to pick the “type” of the campaign, it will determine how flexible your targeting settings will be. In most cases, the “Simple form” will suffice.

4. Set the traffic source

In the drop-down list of picking a traffic source choose the needed. In our case, it’ll be either “RichAds Push” or “RichAds Pops”.

5. Set transition type and choose the offer

Choose “Redirect” in “Transition between ad and campaign funnel” and also “Offers only” in “Path Destination”. In the “Offers” menu, choose the offer you connected in the article’s previous section.

6. Copy the URL address

Next, the Tracking & Automizer window will open. All you need to do here is copy the URL, click “Done”.

7. Paste the URL in RichAds

Insert the URL address you just have got into the “Destination URL” at RichAds.

How to add an offer if the affiliate network isn’t integrated?

In the following, we will tell you how to add an offer to Voluum if the affiliate network is not integrated.

1. Get “{clickid}” token

Ask AP managers to provide you with the “{clickid}” token for your offer.

2. Add the “{clickid}” token to your offer URL

For example, if your offer looks like https://my_offer.com and the affiliate program is using the “S2” parameter to transfer data, the URL needs to look like this: https://my_offer.com?s2={clickid}.

In other words, you need to enter the “?” symbol, the affiliate network’s data and the “={clickid}” line.

3. Enter the offer and just added affiliate network info

The offer URL with “clickid” token just added the affiliate network, which will be shown in the drop-down list. Choose an affiliate network from the “Affiliate network” list that will drop. The menu will include all APs that have been added to the tracker. After that, click “Save”.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Step by step video on how to set up S2S Postback

At RichAds’ YouTube channel you can find a lot educational and guiding materials for affiliate marketers. We constantly share videos on different topics and share unique expertise on advertising, ad formats, GEOs, verticals, etc.

In the video below we’ve asked a Voluum tracker representative to demonstrate the tool setting up. Check the video for a more detailed look-over on how to set up a S2S postback with Voluum!

Conclusion

With the help of this guide you will be able set up a postback at Voluum tracker, integrate it with RichAds ad network and a CPA offer! Setting up a postback will definitely tur out as a very effective addition to your advertising campaigns.

We at RichAds consider any effective addition a review on a ‘must have’. But now it’s time to prove it in practice! With RichAds you can launch an ad campaign on Push, Pops, In-page, Native or Direct Click traffic at 200+ GEOs right now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at Voluum appeared first on RichAds Blog.

On the webinar we discussed a hot topic — why do you need a postback integration and how to set up postback using tracker Voluum.

Find the step-by-step tutorial on how to set up conversion tracking in our webinar. Watch it now here or on our Youtube channel.

Each month, RichAds hosts a webinar on topics relevant to affiliate marketers. 
Their recordings can be found under the tag “Webinar”.
Join our Telegram channel to get the hottest updates about RichAds webinars.

What is S2S Postback Integration in Affiliate Marketing?

If you are not familiar with the term, an S2S postback is an integration between the advertising network and the CPA network in one place — in the tracker. S2S means server to server data transfer.

You no longer have to click through tabs to correlate traffic data in one and information about conversions in another.

Why do you need a Postback for Push ads?

Ordinary Push ads are received by the people who have been subscribed to push ads at some website. The user leaves that website and starts to receive ads via browser technologies. 

Google Analytics won’t work correctly when you show your ads on push ads. 

Push ads are sent via browsers and not connected to the actual page, so this one counts the visit when the page opens. Advertisers can’t even see on which pages push notifications will appear so the number of clicks on your ads won’t be shown correctly. 

Google Analytics is a good tool, but it doesn’t work with push ads. But ad tracker does. 

From the ad network’s side, we can see that ad campaigns that use postback integration are much more profitable.

What’s on the Webinar Agenda?

1. Advantages of using a tracker (from both sides)
2. How to protect your campaigns from bot traffic 
3. Tutorial: How to set up conversion tracking in Voluum
4. Tutorial: How to set up conversion tracking in RichAds
5. Push ads campaign setup

+ Q&A session

Who are the Experts?

Daria Maichuk

Head of customer service at RichAds advertising network

Radosław Sznajder

Technical Support Account Manager at Voluum tracking solution

Watch the webinar “2022 Tracking Hacks+Tutorials”

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Still have a question: How to integrate other trackers with RichAds?
You can find tutorials on the blog. Find them by searching for “Affiliate Tracking Tutorials“.

The post Watch the Webinar “2022 Tracking Hacks+Tutorials” for Affiliate Marketers appeared first on RichAds Blog.