Why launch Sweepstakes in 2025? Stats and facts

There are many reasons to promote Sweepstake offers, let’s see stats and figures that will make you fall in love with the vertical and give you insights on demographics, including gender and age that are most interested in Sweeps.

Top reasons to promote Sweepstake offers

• The average CR of Sweepstakes offers is approximately 34%, that is really high.
• According to the latest stats, nearly 34% of new clients come from contests.
• Landers that contain giveaways usually boost email leads by 700%.
• According to stats, almost 45% of marketers claim that giveaways provide them with the highest ROI.
• To be even more precise, 62% of businesses say that giveaways boost brand awareness.

Now let’s analyze the demographics of players, this will help you to advertise Sweepstakes with most success.

In terms of gender, 53% of men engage in such contests, while women are 47%, which is also quite a big number, so you can easily target both.

Speaking of age groups, 48% of people aged 50-64 are more into sweepstakes, you can also choose 47% of those aged 35-49 and test the 39% of people aged 18-34, yet they are less interested.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best offers to promote in the USA: product types

Once you’ve decided to advertise Sweepstakes vertical in the USA, you need to be aware of the most popular products and offers in the region. We’ve compiled a list of popular giveaway types in the USA for you to run the most profitable Sweepstakes offers.

Best offer types to promote in the USA

• Cash prize
• Brand giveaways
• Coupons or discounts
• A big-ticket item
• A trip/vacation

Top traffic sources for Sweeps promotion in the USA

Globally, you can promote Sweepstakes via different channels, though RichAds ad network team has analyzed its monthly GEO and verticals reports and highlighted 3 main traffic sources to test — push, pop and native ads.

All of them have a really loyal content policy and zero restrictions in terms of texts and images usage.

• Push ads
  This ad format looks exactly like the regular push notifications that one receives in everyday life from different social media and apps. Push ads become seen only after a user has subscribed to the mailing list on a certain publisher’s website, so the format attracts only engaged users. This is really a great way to reach a pre-engaged audience in a very cost-effective method, which is perfect for such an expensive GEO as the USA!
• Popunder (clickunder) ads
  Popunder advertisements are user-friendly ad format, which needs only a landing page with some basic settings of targeting. When any user performs a click on a certain publisher site with JavaScript code, it opens up a new tab either above or below the current one, having the main offer. It is effective in strategies to hold the attention of impulsive buyers, perfect for Sweeps. The cost of pop traffic is relatively low in comparison to other formats.
• Native traffic
  It will also be effective for Sweeps promos in the American market because this ad format perfectly integrates ads into surrounding content. This type of ad inspires a very high level of trust from users and may improve conversion rates and attract new audiences. The implication of this is that, promoting Sweepstakes offers through native traffic may contribute to more long-term relations with potential clients and help build loyalty towards giveaways. 

6 ideas for Sweepstakes creatives in the USA

What will be the hottest Sweepstakes advertising trends in creatives in 2025? Let’s see the best approaches for push creatives that will help to boost the CR for the promotion of contests and giveaways in America! 

• Use the latest devices as a prize.
  People love giveaways of expensive tech, especially iPhones, which are popular among Americans. You can apply phrases like “ You will win TODAY” or appeal to the fact that this is the last day of the giveaway.
• Gift cards are a thing.
  Don’t hesitate to make creatives containing exact amount of money as a prize, you can also mention famous wallets like Paypal, in order to sound more credible. You may use wording like “the reward is already waiting”.
• Direct message.
  Apply the icon of a popular messenger, like Whatsapp, and imitate the look of a real message to draw attention. You can combine this method with the exact amount of money on the pic or in the text.

• Popular brand and shops names.
  Mention Walmart or any other popular shop or a marketplace like Amazon to inspire users’ interest and gain more trust from users. If it’s a gift card, you can specify the conditions and sum as well.
• Mention city and state.
  Personalization is key, so if you mention the exact city you’re targeting, the user will most likely believe that he can actually win and take his prize immediately. Another hint is to show the image of a real gift card of this or that brand.
• Urge the user to participate.
  You can apply imperatives, emojis or phrases that can inspire the user. For instance, imply the urgency like “Receive $100 NOW” or “Claim your card” to sound more persuasive!

Important: Once you deposit $500 at RichAds, you’ll get an account manager who can prepare creatives for Sweeps in the USA for you for free.

Tips to run Sweepstakes campaigns in the USA

It’s really easy to launch Sweepstakes in the USA, if you follow several simple rules. To make the process easier for affiliates, RichAds ad network has prepared a small guide for those who wish to promote Sweeps.

Top 5 tips on Sweeps promotion in the USA

• Always start any campaign in Performance Mode.
  It’s an all-in-one algorithm for those testing push or pop ads, auto-building whitelists with customized solutions for your GEO and optimizing the results with ease.
  
• Incorporate 5-10 diverse creatives.
  In the case of push and native traffic, make sure to explore all available tactics to engage your desired audience. In pop traffic, try different landing and pre-landing pages to see which gives the best conversion rates.
  
• Choose the optimal price for a bid.
  At RichAds, you may either choose a bid via Predictor that shows the traffic volumes upon chosen bid when you create a campaign or request recommendations on bidding from your account manager, who will surely make the most weighted decision depending on your strategy.
  
• Analyze the outcome.
  On the Optimizer interface, all data comes together in one place; track various metrics on the platform so that you can directly cut off underperforming sources or adjust bids.

• Optimize your advertising campaign.
  It may be manual or through some automated means. Examples include Automated Rules that help simplify this process by automatically enabling and disabling costly sources with no leads. The automation solutions are particularly more efficient for optimization as these solutions save much time as well as effort.

Conclusion

Now you know how to promote Sweepstakes in the USA with the most profit and minimum effort, using the tips and tricks described in the article.

To squeeze even more profit out of Sweeps campaigns, launch your offers on RichAds traffic now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to advertise Sweepstakes in the USA: best practices appeared first on RichAds Blog.

What has changed during the pandemic, and how to promote sweepstakes offers in 2025? Read in the article.

Experts from RichAds advertising network and Mobidea discussed how to promote sweepstakes in 2025 in the RichAds webinar. You can watch the webinar or read the main points in this summary post.

The webinar covered the following topics:

• sweepstakes advertising trends,
• traffic sources,
• creatives and landings for sweeps,
• top features that will help make launches more efficient.

Sweepstakes vertical meaning

Sweepstakes are lotteries and raffles where users may win a prize by chance. Gadgets, gift cards — these are usual options that can be offered as a prize. Xboxes, PlayStations, sneakers, and even products for children can be drawn in the lottery as well.

The user should take a certain action to participate in the giveaway: leave the contacts and share personal details, pay a small sum of money, etc. As a result, they get the possibility to win the desirable prize.

Who are the experts?

Francisco Guerreiro, an expert from the Mobidea CPA network. For 10 years, this CPA network has been specializing in sweepstakes offers.

Daria Maichuk, RichAds advertising network traffic expert. Daria helps RichAds clients to improve campaign results.

Daria Maichuk
RichAds Head of Customer Service

daria.maichuk@richads.com
Skype: live:daria.maichuk
Telegram: @DariaRichAds

Francisco Guerreiro
Mobidea Key Account Manager

francisco.guerreiro@mobidea.com
Skype: Francisco.guerreiro.corporate

Sweepstakes advertising trends

Trends are the main point in discussing how to run a Sweepstakes. Affiliate marketers used the “win an iPhone” approach from year to year, but like any good solution, it fizzled out at some point. Lotteries for iPhones have lost their appeal to users. They’ve seen them millions of times already.

It is not surprising that gift trends have changed in 2025. It’s time to switch to other prizes if you stop making money from sweepstakes.

Let’s have a look at Sweepstakes advertising trends in 2025:

• Money
  As a result of the recent crisis, the market is very mediocre, so users are actively participating in cash sweepstakes.
• Different fitness programs, games, and gaming tools (game consoles and so on).
  People in developed countries have been trying to pick up new hobbies or recover from the stay-at-home “fatness.” They work well for Tier 1 countries.
• Various prizes, such as sneakers, Dyson hair dryers, game consoles, and wireless headphones, perform very well.
• Gift cards
  People still react well to sweepstakes with gift cards to well-known stores.
• Advent calendars
  In 2025 the new popular product for Sweepstakes appeared: advent calendars from different brands with cosmetics, jewerly and sweets.

Converting sweepstakes offers is much easier when you know the trends and find a good offer.

Tips from Daria Maichuk, RichAds traffic expert.

We confirm that offers with iPhones become very saturated. When it comes to iPhones, advertisers  here, at RichAds, offer discounts for the purchase of iPhones or cashback options if they promote sweepstakes with iPhones. They stop running offers with a chance to win the iPhones.

Such offers with discounts and cashback work well for Latin American countries.

Online sweepstakes with gift cards are another popular option at RichAds. Many of our sweeps offers fall into this category.

Francisco Guerreiro, an expert from the Mobidea CPA network.

Right now money prizes, due to the recent crisis, are doing much better. While mobile is majority of the market.

Diversification of prizes advertised is key. The same traffic can convert very differently based on the prize. Split test different prizes. And ask advertiser if he has occasion specific prizes (Valentines for example).

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Online sweepstakes: what kind of offers are available

The main aim of Sweepstakes offers or giveaways is not to give prizes but to collect the user’s personal information. In other words, advertisers are interested in contacts that can be used to promote different products or services.

That is why the users are asked to leave some more details in the questionnaire (age, internet provider, or smth else). All these details are crucial for future promotions or for the resale of the user’s base to another company.

Generally, online sweepstake offers fall into three categories: SOIs, DOIs, and CC-Submits:

1. SOI is the easiest and cheapest way to make money with online sweepstakes.
   The user leaves his personal information (email, phone number, or messenger), and the marketer gets a conversion. There is no need to confirm the accuracy of this data, so it is very easy to get such leads.
2. DOI is a slightly more complicated option.
   It requires the users to take a second step. In this case, they must verify the data, for example, by opening the email and clicking on the button in the letter.
3. CC-Submit is the most challenging option.
   Here, the user will have to uncover the wallet and get a credit card to enter its data and pay a small amount for participating in the sweepstake. Payouts, in this case, will be the highest, but converting such sweep offers is not the easiest thing.

At first glance, SOI offers for sweeps appear to be the easiest to work with. However, do not lose vigilance. In this case, always check the size of the questionnaire the user needs to fill out and all the sweepstakes conditions.

For example, Lavazza in Poland recently held a sweepstake with the main prize —  a trip to Paris. Participants were asked to leave their contacts. It looks like an SOI offer, but not everything is so simple.

To participate, the user had to buy two products from the brand and attach a check. Can such an offer be converted easily? We are not sure. Take a look at the offer’s conditions and go through the user’s path yourself to see where they may stumble.

Several sweepstake offers can be found in our article, with the top offers from top CPA networks.

Francisco Guerreiro, an expert from the Mobidea CPA network.

Double-opt ins have been working better. But CC submits have been gaining traction in Tier 1.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Offers and the best geos for promoting sweepstakes

Here are some recommendations from Mobidea experts for promoting in certain geographies.

The situation with sweeps promotion can vary considerably from country to country.

• Tier 1 countries
  There is a lot of interest right now in gym memberships, game consoles, and money in Tier 1 countries.
• Tier 2 countries
  Travel prizes, especially trip to Europe, are good for Tier 2.
• Tier 3 countries
  Consider offers with mobile billing (automatic payment from your mobile account after clicking “agree to participate”) when launching in Tier 3 countries. For Tier 3, such offers work better than the regular sweeps described above.

In 2025, money is a major trend in the sweepstakes. What are the best countries to launch such offers?

• It is better to choose Indonesia, Sri Lanka, and Malaysia in Asia.
• Take a closer look at the countries of the Middle East and other Arabic-speaking countries.
• Western Europe, the UK, and the US also performed well.

According to AdCombo, the last year was a great year in terms of boost for Sweepstakes CPA offers. Affiliate marketing trends might change, but the overall field is well-known for its stability anyways. Latin America keeps getting bigger in terms of traffic volumes, and Arabic region is a deep ocean, yet to be fully explored. New products enter the US market, while Europe keeps its status of legit approaches for promoting. Pleased to see, that Africa is scaling!

AdCombo experts

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run a Sweepstakes: the best traffic sources for sweeps promotion

Sweepstakes promotion is a delicate matter. There’s no secret that sweepstakes payouts aren’t huge, so don’t even consider Facebook or Google, especially if you have no experience with sweepstakes traffic there.

There is no doubt that traffic from social networks is of higher quality, but here it is important to compromise between what you want and what is achievable. The more popular a traffic channel is, the more competition you’ll face.

What kind of traffic is better to choose for sweeps promotion? Choose cheaper traffic, such as push ads, popups, or in-page and calendar push ads. Lastly, calendar push ads are the most expensive, but since they are so rare and delivered so exotically (inside iOS users’ calendars), users tend to pay attention to them when appropriately packaged. 

Francisco explains that from more democratic traffic, it is best to choose push notifications. According to Mobidea, push ads work better for sweeps than pop ads.

The best geos and ad formats bundles at RichAds

The following four advertising formats are suitable for promoting sweepstakes using RichAds traffic:

• Push ads,
• in-page push,
• and pops.

And here is the best ad format-geo bundles for sweepstakes:

In affiliate marketing, and even more so, nothing lasts forever, so consult RichAds managers on the best geos and follow the latest updates across the entire advertising network in monthly traffic reports.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Creatives for sweepstakes

What can be shown on sweepstakes creatives to attract users? Here are some ideas for push notifications that work well.

The message can say:

• About the sweepstake in general,
• about the possibility of winning,
• show the winner and say that the user may be next,
• Indicate that the sweepstake will end soon, and the user needs to hurry up with participation,
• It can be reported that there are a limited number of prizes left.

What kind of image can be used as a creative for sweepstakes:

• Show the prize or several prizes at the same time.
• Post a picture of the lucky winners with their winnings.
• Show a gift card and a photo of the store for brand recognition.
• There is an old but still effective technique of showing the parcel. Now it is better to use it for countries from Tier 3.
• Tell the user what to do on the creative. On the main image, write: erase and win — and users will understand. This method can say more without using the already short title text. You can also add information about discounts or gifts they can win to the pictures.

Landing pages for sweepstakes

Sweepstakes marketing promotions stands on the proper strategy with pre- and landing pages. One of the biggest mistakes, when launching sweepstake offers, is using direct links. This is a road to nowhere in this vertical.

Here we need pre-landing pages with various elements of gamification. They help the user join the game and feel the excitement — it will be much more difficult to close the page. So you increase the chances of the user to reach the moment of filling out the form with personal data in the right mood to act.

What elements of gamification can be used?

• Spin win or wheel of fortune. This is a proven method that inspires the desire to win in most users.
• Display different prizes. 
  Indicate that some prizes have already ended with stirring up interest and show the popularity of the sweepstake.
• A questionnaire with simple questions.
  Asking about what is popular in the country is ideal. For India, a questionnaire about cricket and its best players works well.

• Lootboxes (envelopes or gift boxes, one of which contains a prize).

• Scratch and win is a new way of gamification, where the user swipes the cursor over the filled picture and finds a prize under the paint 2 or 3 times.

How to run Sweepstakes: practical tips

Tips from the CPA network

Francisco Guerreiro, an expert from the Mobidea CPA network.

 

Pareto principle: 80% of the results will come from 20% of the campaigns. But you will still need to check 100%.

Always use pre-landings which will engage the user and make him susceptible to writing in his personal data.

Usually, you can save around 10% of ad spend right away, just with the proper initial setup. Cut small languages, small browsers, desktops, and devices. Double-check useless parameters. Think of it like this: The savings isn’t much, but it allows you to test an extra offer every 10 tests.

RichAds: On our platform, you can see the popularity of browsers, devices, and browser languages after you select a country to launch.

Test the same offer across different networks. Yes, even if the payout is less, do a split test.

It seems networks have been shaving leads so that they can present a better payout. Split testing a campaign will give you the real deal. eCPM is king! What delivers more revenue per click on average is better. 10 sales of 20 cents is better than 5 sales of 30 cents.

Tips from Daria Maichuk, RichAds traffic expert.

 

Ask our managers to prepare a pack of creatives for your sweeps offers. They will do it for free. Any marketer also can ask for a free whitelist to start immediately from proven sources and save money on tests.

You can start without whitelists. The RichAds team has already selected traffic sources that show high CR. We mean sources from the Premium group. It is best to start from them and use other groups of sources for scaling.

Do you want to increase your chances of making a profit on push notifications? Make a separate campaign for new users. This option is called “New subscribers only” and shows ads to those who subscribed to push notifications for up to 7 days and most likely have not yet seen sweepstake offers on push notifications. Novelty can work to your advantage.

For sweep offers, mobile traffic works better than desktop traffic, but this does not mean you should abandon desktop traffic altogether. Try both options and see which works best for you. Create two identical campaigns and check the bid price with the manager. For desktops and mobile devices, it will be different. Here’s another way to save some money.

Accurate, to get a personal manager, you need to deposit $500 at RichAds. The manager will be useful for more than just getting bids or whitelists. He can also prepare free creatives, set up a campaign for you, and help with optimization.

Choose Android versions from 7 to 11 and Chrome browser for a start.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Watch the video tutorial about How to make money with Sweepstakes

Sweepstakes CPA offers are one of the best options to start in affiliate marketing. In this video, you will learn what sweepstakes offers are, what kind of traffic is best to promote them with and how to make money with them.

Subscribe to our YouTube channel and click the bell icon not to miss new videos. We plan to add at least 8 videos about Sweepstakes in affiliate marketing this month.

The post How to Advertise Sweepstakes in 2025 appeared first on RichAds Blog.

During the webinar we are going to discuss a hot topic — How to promote Sweepstake offers.

Sweepstakes is one of the best options to learn the basics of affiliate marketing.

And this webinar is a good option for newbies to start and experts to learn more.

Each month, RichAds hosts a webinar on topics relevant to affiliate marketers. 
Their recordings can be found under the tag “Webinar”.
Join our Telegram channel to get the hottest updates about RichAds webinars.

This webinar is a good option for newbies to start. Why? Most often, sweeps are very easy to convert. It requires the user to insert some data, and that is it. 

Sweepstakes have a very high conversion rate. Still, this is one of the best options to learn the basics of affiliate marketing.

We are going to add a lot of useful information for experienced advertisers as well. That is why we have invited a great expert from Mobidea a CPA network that provides Sweepstakes offers for 10 years.

What’s on the Webinar Agenda?

• First, we will discuss some main points that any newbie should know.
• Then, we will talk about the features of launching sweeps at RiсhAds.
• That Fransisco will add some “spices” and talk about the best tips and hints, common mistakes, and landing page tips.
• In the end, we will show you how to set push ads campaigns for sweeps.

+ Q&A session

Who are the experts?

During the webinar, we reviewed the vertical from 2 sides: the ad network’s side and the affiliate network’s side. 

The expert from Mobidea has dwelt on the peculiarities of the vertical from the affiliate network’s side that knows everything about the sweepstakes offers they provide.

RichAds expert has spoken on running push ads campaigns in the sweepstakes vertical.

Daria Maichuk
RichAds Head of Customer Service

daria.maichuk@richads.com
Skype: live:daria.maichuk
Telegram: @DariaRichAds

Francisco Guerreiro
Mobidea Key Account Manager

francisco.guerreiro@mobidea.com
Skype: Francisco.guerreiro.corporate

Watch the webinar “How to Make a Buck on Sweepstakes in 2022”

Use RichAds traffic to make a profit in 2022

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Watch the Webinar “How to Make a Buck on Sweepstakes in 2022” appeared first on RichAds Blog.

Who are the experts?

During the webinar, we reviewed the vertical from 2 sides that are so important for each affiliate marketer: the ad network’s side and the affiliate network’s side. 

The expert from Mobidea has dwelt on the peculiarities of the vertical from the affiliate network’s side that knows everything about the sweepstakes offers they provide.

RichAds expert has spoken on running push ads campaigns in the sweepstakes vertical.

Daria Maichuk
RichAds Head of Customer Service

daria.maichuk@richads.com
Skype: live:daria.maichuk
Telegram: @DariaRichAds

Francisco Guerreiro
Mobidea Key Account Manager

francisco.guerreiro@mobidea.com
Skype: Francisco.guerreiro.corporate

FAQ About Sweeps Vertical in Affiliate Marketing: 15 Questions You Asked

Common Questions About the Sweepstakes Vertical

What is a good starting minimum budget for sweepstakes campaigns?

RichAds: It depends on the GEO you work with and the type of offer. But we recommend starting with at least $500 on sweepstakes. With this budget, you will be able to test a few offers as well as different creatives and landing pages. We advise testing at least 20 conversions to understand how your particular offer works. Testing all subscribers lists, and making your first optimization is vital for creating your own working scheme.

Could you recommend a tracker for my sweepstakes campaigns?

RichAds: You can use any tracker you wish, as RichAds is integrated with the most popular trackers, and it’s always easy to set up a postback. Moreover, the Tracking Wizard instrument makes the process even more convenient.

Mobidea: We can really recommend Voluum, Bemob, and Binom. We have integrations with these tracking systems, so it will be easy for you to set up the postback. These tracking systems have a really good inventory.

Watch RichAds webinar with Voluum and read the article on how to set up tracking between RichAds and Voluum.

What should my budget be for applying the 80/20 rule in Tier 3 countries? Tier 2?

Mobidea: It depends on the countries involved. A good rule of thumb is defining the number of sales you need before optimizing. For example, after you reach 20 or 30 sales in Tier 2 or Tier 3, you can decide if optimizing or just cutting is good. Define a maximum amount, such as $50 or $100, just in case to stop. For Tier 1, it’s much more.

Can I start earning on sweepstakes with zero capital?

Mobidea: No, unless you have your own website and work on SEO for free traffic, which takes years. Time is money.

Geos for Launching Sweeps Offers

Which tier is the best converting?

Mobidea: This isn’t compatible. Different tiers have different price and eCPM ranges. Tier 1 can make more money, but you can also lose much more if you don’t know what you are doing. Tier 3 is more forgiving.

How come you can’t launch an in-page push to Tier 1 countries?

RichAds: You can test in-page push notifications with Tier 1 countries but remember that the competition there is much higher than in the countries from Tier 2 and 3 we illustrated on the slides at the beginning of the webinar. The overall trend in our platform shows that the potency of in-page push is growing, so it means that all the Tiers will work with this traffic type. Speaking about Tier 1, we recommend paying attention to the United States and Germany. Try to choose SOI, DOI, or CC Submit offers. 

Mobidea: I’d like to add that the best converting prizes you can give away on your landing pages for Tier 1 are GYM memberships, gaming consoles, and, of course, money. Speaking about countries, in Tier 1 I would recommend the USA and UK.

Francisco, what about Latin America? I don’t see it on your map, why? Is it worth it to run sweeps there?

Mobidea: Sweeps work well there too, but volumes have stagnated somewhat. Right now, the Middle East is coming out on top for us. Especially with the money prizes.

Push ads Peculiarities for Sweeps Offers

What is the average conversion rate for push notifications?

RichAds: It is difficult to say the average CR for push notifications as not all clients send us postback. Plus, it all depends on the type of offer and the Tier of the country you work with. On average, the CR of the sweepstakes campaign varies from 1% to 5%.

How much data is enough for passing the testing phase?

RichAds: It will be cool if you can test at least 20 leads and all subscribers lists and understand how your offer works.

Ad Formats for Sweeps Niche

What ad formats have the highest CR in sweepstakes vertical?

RichAds: Classic push notifications have the highest CR. This traffic type is the most suitable ad format for sweepstakes. They are 100% noticeable and if you have never worked with push ads before, start with this very type of push traffic. Of course, we recommend not to forget about the calendar and in-page push as with them, you’ll have the possibility to cover iOS users.

Offers to Start with Sweeps Offers

How do crypto offers perform on sweepstakes?

Mobidea: Not so relevant, to be honest with you. If you want to promote crypto, go directly with cash sweepstakes instead. Crypto is a specific niche that 99% of the world population doesn’t understand.

Will I be able to work with sweeps through direct links, without a pre-lander?

Mobidea: Only if the offer has direct carrier billing. In these cases, the user has only to click accept and then everything else is done between advertiser and carrier. This type of offer is 10% of the market for sweeps. Here you should split-test between landing and no-landing. For 90% of the market, you need a landing page. Absolutely crucial!

What about “Mobile Content Downloads” offers? Please, give us insights about it.

RichAds: These offers also go well. At RichAds, we have carrier targeting, so you use this type to test and get better results improving your mobile content campaign. And, of course, we will be glad to help you with whitelists.

If we find an offer and it’s doing well but not English, how can we deal with that? Direct link or pre-lander in their language?

Mobidea: A pre-lander is always needed. If the language in question isn’t your native one, you can try using translation software or pay someone $5 to translate the texts.

Oh, loot boxes look like a nice feature! Can I set up such a flow for any offer?

Mobidea: Yes, BUT make sure the country allows it because some jurisdictions consider it gambling which is a big no-no. Do not use gambling elements if the country doesn’t allow it! For this, ask your traffic source provider for details.

Use RichAds traffic to make a profit in 2022

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

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