Initially, push advertising notifications with their both attractive and simple look provide very engaging representation of the product in a glance, while the logos play a big part in that. But how to choose the push notification icon that will definitely perform as purposed?

In this article, RichAds ad network‘s team will tell everything about the push notification icons and how to select them correctly.

Push notification icons purpose, parameters and size

The main task of the icon is to hint to the users about what awaits them after clicking on the notification. This is not a decorative element but a tool for hints, explanations, and attracting attention. For push notifications you shouldn’t use too small or too large icons and symbols. The size of downloadable push notification icons in RichAds ad network is 192 × 192. It is important that the image be consistent with the content policy of the network:

• you cannot use explicit and aggressive images;
• the icon must match the offer;
• brand names and logos may not be used.

While choosing an icon for push notifications, we recommend:

1. Taking into account how the icon will look on different operating systems and browsers;
2. Using intuitive symbols for icons;
3. Highlighting the point of the offer via the icon.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The difference between mobile and desktop push notification icons

When choosing push notification icons, take into account which devices they will be used on, as the size and logo purpose might vary depending on that. In this part you find the main peculiarities of the icons according to a device, based on RichAds advertising network‘s experience with push traffic!

Peculiarities of desktop push notification icons

If push ads are sent to desktops, pay more attention to the attractiveness of the visual.
When receiving a push notification, the user sees a large interesting image, so on the desktop, it is the visual that attracts attention to the ad, while the icons play a minor role. The correctly highlighted items might sufficiently impact the conversion rate while advertising with push!

Peculiarities of mobile push notification icons

If the push notifications are sent to mobile devices, pay special attention to the attractiveness of the icon. The first thing the user sees on the smartphone is a bright icon, then a title and a description.

It is important that all elements of the notification complement one another:

• the icon should hint and attract attention;
• the title should sell;
• the description should clarify the essence of the offer.

How to choose an icon for a push notification

For push notifications on mobile devices, you might choose those that in color and content are similar to the icons of:

• social networks;
• messengers;
• brands that operate in the areas similar to that of the offer.

The icon can visually resemble famous logos and symbols. It can remind of them but not copy them.

For the desktop, select icons to complement the main visual, give another hint about what awaits the user after clicking on the push notification.

Color and coordination

In marketing, color is used to attract potential customers and evoke certain emotions in the target audience. Color may interest, alert, increase confidence, and attract attention. We have already explained how the color of visual effects the CTR of the push notification. The same rules apply to icons — if the icon is to attract attention or make the ad credible, use an appropriate color for it.

Do not forget about the color and semantic coordination between the icon and:

• the title;
• the description;
• the main push image.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Examples of push notification icons

Here, you will find some examples of push notification icons, used to compile creatives for mobile and desktop advertising campaigns, gathered for you by RichAds ad network!

Push notification icons examples for mobile devices

For mobile devices, the push notifications symbols might resemble the famous and easily recognisable services, upgraded with colour and brightness. It’s important that they are visually comprehensive and will tell the user the nature of the offer straight away.

Push notification icons examples for desktop devices

For desktop, both colourful and monochrome (black and white) icons will work for push notifications, as the visual remains a more important part of the push notification. The icons might not resemble a popular brand symbol, but just a gist of what the offer represents, some kind of a common association.

Where to download push notification icons

Almost any resource that shares pictures of symbols and logos can be used for getting icons and compiling your creative for push advertising. Below you will find top webistes to download icons for push notifications, listed for you by RichAds push ads network!

1. Icon8;
2. Fribly;
3. Flaticon;
4. Smashingmagazine;
5. Nounproject;
6. Pixeden;
7. Iconfinder;
8. Mricons;
9. Icon-icons;
10. Graphicsfuel.

You can also take a look at a pack of 300 push notifications icons that are shared FOR FREE by RichAds!

Conclusion

In the essence, push notification icons are just a “helping hand” to the user, as they give a hint on the offer and aim to play a very intuitive part for approaching the audience. Nonetheless, the icons are not a decorative element, so they are not to be neglected neither for desktop or mobile oriented campaigns. Taking in regard the size, used symbols and offer specifics while compiling an icon will help to make a more attractive engagement strategy and impact the CR from push notifications ads!

We at RichAds have been working with push traffic since 2018, not spending a year without gathering as much experience on advertising peculiarities and specifics of this format. Now, you can launch ad campaigns on over 220 geos from Tier 3 to Tier 1, and have as many in-built and exclusive tools for promotion as possible. Start earning from advertising on push ads with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Icons for push notifications: How to choose and where to download appeared first on RichAds Blog.

Specially for you, we’ve compiled a pack of 300 best converting push icons and are ready to share them for free!

Find the best push icons for top verticals, gathered by RichAds push ads network!

Affiliate marketing experts have prepared a pack of the best push notification icons. There are icons for 8 top verticals, 30-40 icons for each. This pack of icons for push notifications is absolutely free! Download push notifications images and get profit with the RichAds advertising platform.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What’s in the pack of push icons by RichAds?

This pack contains the best push icons that are suitable for different devices and OS, for example:

• Android;
• iOS;
• Windows.

While the verticals that are fit to use the push notification png icons are:

1. Betting;
2. Dating;
3. Finance;
4. Gambling;
5. Nutra;
6. Men’s health;
7. Sweepstakes.

Why do push icons play such an important role?

Push advertising is a quite specific ad format. Each push contains a minimal amount of text. This is why icons play a significant role in push ad format. They complement information from the title and main text. Also, people detect the idea of the image first and only then look through the text.

The icon for push ads is a kind of “attention catcher.” It determines whether the user will read the push or not. Recently we shared an article on how to choose an icon for push notifications, so check it out for more knowledge on the topic!

Why do the icon and not the main image play the primary role? Only users who receive push notifications on their desktops see the main image. From RichAds push ads network‘s perspective, desktop traffic makes up about 10% of the total volume, 90% is mobile traffic.

When users receive a push notification on mobile, they can see the main image as well. They need to expand a push for it, but not all users know they can do it. Traditionally, for mobile push notifications, the main elements are the icon and title.

What push icons convert well?

⚡ When choosing an push icon, remember that a notification itself is very small, and the icon is even smaller. To make the information on the icon readable, choose images with one main object. If there are a lot of them, the user will not be able to see what is in the picture and is likely to close an uninformative notification.

⚡ Push is very similar to messages from instant messengers. It feels a shame not to take this advantage. Use images that imitate social networks or logos of different messengers with the “1 new message” icon for push ads.

⚡ Choose bright images for push notifications on mobile. Both color and monochrome images are suitable for desktop. We recommend splitting push campaigns to lower your bid price and simplify the process on push ads optimization.

Conclusion

Now you know where to download the push icons, and it’s time to match them with a successful ad campaign launch! Every niche advertised via push demands a careful attention even for such little and ‘non-essential’ details as icons. Don’t neglect them as even a correctly picked push icon can impact a overall CR!

We at RichAds have been working with push traffic since 2018, now having years of experience and many regular marketers that choose our platform. With us you can start a push campaign on over 220 geos, utilise optimization flows and tools, as well as integrate conversion trackers for better insights. Run top performing ads on the quality traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Pack of 300 best icons for push notifications from RichAds appeared first on RichAds Blog.

Let’s analyze each feature in detail, discuss how to use them properly, and most importantly — how to get the maximum benefit for your campaigns!

Spoiler: new features will make optimization faster than ever before.

Optimizer: a real time-saver

Perhaps you are already familiar with the notion of “optimizer”, and you understand that this feature will help to speed up your work and make it easier. But we still want to give an exact definition of this concept at the RichAds platform.

How to use Optimizer?

Let’s take a closer look at how to use this feature and make the most of it.

1. Go to the “Campaigns” page of your cabinet, there you will find the “Optimizer” field. In order to use it, you need to click on the gear wheel near the campaign that you are going to optimize:

2. After that, you will get to the main page of the Optimizer. This feature offers sorting by five targeting — sublists, publishers, sites, OS and devices:

You can sort the statistics of targeting parameters using various metrics. For example, you can sort them by the average CPA, using the eCPA indicator to see if the source is too expensive.

If you want to add a source to the blacklist or remove it from the whitelist, you just need to click on the “active” button and it will change to “paused” button:

Important: It is not possible to disable all sublists and devices in a campaign as it won’t function without them. Other targeting elements also cannot be turned off completely using the Optimizer if they are in the whitelist. 
If you want to completely remove the white list on publisher, site or other element from “Advanced targeting” section, you will need to go directly to the campaign settings.

3. We also want to emphasize that for Target CPA campaigns the number of targeting parameters is a bit smaller — there is no stats on sublists: 

In addition, you will see statistics on devices and OS in Target CPA campaigns, but it’s not possible to disable these targeting elements or enable new ones (add more devices or OS, for instance).

The thing is that after creating any Target CPA campaign, it is impossible to change the “Advanced targeting” block, it is deactivated automatically:

To change the parameters of Advanced targeting in Target CPA, you’ll need to create a new campaign.

Important: All the changes that you make with the Optimizer are immediately reflected in your campaign, so don’t be afraid to lose your new black and whitelists!

If you spend a lot of time optimizing your campaigns, it’s highly recommended to pay attention to this feature.

Stay tuned for the updates, soon we will add more targeting options, as well as other nice functions for working with the stats.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Icons: more convenient than ever!

If you used to spend a lot of time adding creatives to your campaigns, and even more precious time on their creation — we have good news for you!

We have simplified both processes, now you can use icons from your old campaigns, as well as utilize our icon pack that is suitable for many verticals. Let’s now dive deeper into each update.

• Reusable icons. This feature will significantly reduce the amount of time you spend on creating a campaign and simplify the search for suitable creatives. In order to use icons from previous campaigns, you just need to click on the “Icon” and choose “Select from your icons”:

• RichAds Icons. If you don’t have time to create new icons yourself, and the old ones are outdated, use our ready-made pack!

1. You just need to click on the “Icon”, but in this case select “RichAds pack”, and then choose the desired category:

2. After you select a category, you will be able to choose the icons for your campaign:

And if you’re busy and don’t have time to come up with converting creative bundles, you can always contact your manager and he will prepare creatives for you for free.

As you might have noticed, both features are aimed at making your work at RichAds more convenient and productive, so stay tuned for the updates not to miss useful information!

Feel free to watch our detailed video guide on working with icons, Optimizer and other brand new features!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post RichAds Updates in July: Optimizer and Icons Upgrade appeared first on RichAds Blog.