Recently, RichAds launched a new feature called Performance mode. It’s high time to check first results.

It is really possible to reduce CPA by 79% and boost conversion rate by 253%?

In this article we’ll share a dramatic statistic for Performance mode at RichAds. Are you ready to see it?

Here you’ll see 2 battles:
1. The first will be between Manual CPC and Performance Mode ad camapigns.
2. The second between desired CPA and Performance Mode CPA. 

What should you know about Performance mode before start? 

Performance mode is a feature that analyses your campaign results and then automatically adds traffic sources to block- and whitelists on a daily basis. Even if you deposited 150$, you’d have access to Performance mode. 

This feature is a kind of invisible personal assistant that brings profit to your campaigns. Why invisible? The space for white- and blocklists won’t show any new sources. The process is hidden from your eyes, but it still works! 

What is more, a marketer can continue optimizing the campaign manually and get even better results! RichAds team highly recommends using this strategy: make optimization on your own and operate the help of the Performance mode feature.

At the moment, Performance mode can be set up for push ads. There is no such option in RichAds UI for pop ads and direct click, but the function works for them too! If you want to try Performance mode for pops, please get in touch with your manager. They will help. 

Battle number 1: Manual CPC vs Performance Mode campaigns

Does Performance mode feature really work and increase conversions? The answer is certainly yes!

First, let’s compare which campaigns achieve the best results: those optimized by users (manual CPC campaign) or with our optimization tool, Performance mode. Our focus will be on whether the CR has been boosted and the CPA has decreased.

The table below shows examples of advertising campaigns launched for the same offer in the same region by different RichAds advertisers. The only difference is whether Performance mode was used or not.

Spoiler: CR became higher, while CPA decreased dramatically!

Here is a screenshot from our report to prove the numbers for Campaign No1.

It’s crucial to notice that campaigns on different GEOs and verticals were taken as an example and analyzed. This means you can test the feature on any offer and probably won’t be mistaken.

Battle number 2: the desired CPA and Performance Mode CPA

Let’s look into how Performance mode helps lower the desired CPA without any of your actions.

RichAds clients launched ad campaigns and compared the numbers of the desired CPA and real CPA they got with Performance mode.

As you can see on the screen, the CPA in the Performance mode ad campaigns was from 8% to 41% lower than the CPA goal. It is important to keep in mind that the data also represents Tier 1, Tier 2 and Tier 3 countries. This feature works for all geos.

Conclusion

Optimizing campaigns takes time, and smart marketers choose RichAds’ Performance mode optimization strategy. In fact, it reduces CPA by 79% and boosts conversion rate by 253%.

In Performance mode block- and whitelists for your campaign targetings appear almost daily without any of your actions. This feature helps improve your campaigns’ results in a wide variety of geos and verticals. 

The feature would be available even if you deposit only $150. Let’s make your results better without any effort on your part.

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for direct click ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post How to increase CR and reduce CPA with Performance mode appeared first on RichAds Blog.

In the article we’ll throw light on A/B testing of push notifications and explain the peculiarities of the process.

Stay tuned not to miss the insights!

How to increase conversion? This is the most popular question among all affiliates. If somebody finds an easy way, there will be a really high demand for it.

To be honest, there is a solution, but it’s not as easy as it seems: do a/b testing in push notification.

It’s quite a complicated scheme and requires time but it’s worth it. If you work hard and find an appropriate strategy, your efforts will be deservedly rewarded: conversions will increase and CTR will be high as well.

What is A/B push testing of creatives?

A/B test (or split-test) is an experiment, during which the user is shown different variants of ad materials (for example, push notifications) and then, according to their reactions, the successful elements that bring conversion are estimated.

A/B tests aim to identify the most appropriate variant for conversion, then scale it and get profit. It can be applied to find a profitable lander-offer combination at the start and for its optimization during campaign running. It’s necessary to avoid burning out of successful creatives.

So, you’ve made up a creative: have chosen an icon and the main image, have written a headline and description. Here is variant A from A/B term. If you change just one element in this creative, for example, the main image, you will get variant B.

At RichAds you can run creatives’ split test within usual campaign launching. You won’t need any additional instruments. Add to your campaign creatives and lander-offer combinations you want to compare. You can test simultaneously up to 10 creatives. 

All creatives are displayed on the campaign page: you can see the full version of their image, icon, and text in one place. The most important indicator of push notification’s success – CTR or click-through rate – will be shown here too. Pay attention to the creatives with the highest CTR. They will become your favorites.

Learn more about 30 Ad Strategies to Increase CTR here.

How to start an A/B test?

As we’ve just looked into the definition of push notification testing, it’s high time to figure out how to conduct the test to our advantage. Let’s discuss the plan step by step!

Step 1: Formulate a hypothesis
Step 2: Run the test
Step 3: Document the results

Step 1: Formulate a hypothesis

It is highly important to make your own analysis of the market and competitors. Describe your target audience as accurately as possible (age, gender, education, possible interests) and guess what kind of messages can capture their attention. Shall you use humor or is it better to focus on the benefits of the product? What is the expected result of your test?

Focus on meeting their needs, choose the right tone of voice for your message, work on the creatives and the necessity of using emojis.

Step 2: Run the test

Choose a few options that seem the most suitable to you and start your push notification test. You’d better think about your targeting, best bid and settings in advance. It’ll also be great to specify what the target action is for you and the approximate desired CPA.

Important: Do not forget that it is best to test one variable at a time (creatives, texts, landing pages) in order to be able to track which element worked and brought conversions.

Step 3: Document the results

Which variable worked more effectively? Which elements have you tested? Do not rely only on yourself and your memory: write down the outcome in a separate spreadsheet to observe the results of your efforts.

Make sure that you have marked the beginning and end of AB testing of notifications, the effectiveness of each elements group, as well as their impact on CR and CTR.

Most effective A/B testing elements

Now that we know the main stages of the push notifications split testing, we’ll try to understand what can be tested within one campaign and how to do it wisely.

Let’s list the most basic elements of the A/B test, then focus on some of them and provide detailed examples.

The main elements of A/B testing:

1. creatives
2. titles and texts
3. landing pages (with and without prelanding)
4. GEO
5. devices
6. additional targeting elements (browsers, carriers, OS)

Why should an A/B test begin with creatives?

Our brain processes information in quite an interesting way. For example, when you see a person for the first time, it evaluates his appearance and the first five seconds define whether we like this person or not. We’ve not listened to the person yet, but the first impression has already been made. 

Visual messages influence a person stronger than verbal signals or texts. 

The same rule also works for creatives: first people notice and evaluate pictures and icons, then the text. This will be our starting point when conducting an A/B test. First of all, you need to clarify that it is important to look at your offer from different sides and from different angles when testing creatives, as your target audience cannot and should not be identical.

When we talk about push testing, creatives are the first and most effective way to segment the audience. They allow you to target different people depending on their tastes and needs.

For example, if you launch a dating offer, you can use different approaches with the help of creatives:

• Blondes vs Brunettes
• Curvy vs Skinny
• Young vs Mature
• Selfie vs Full-length photo

 How to conduct an A/B test with creatives?

There are plenty of various approaches when it comes to creatives. Let’s have a look at variations of audience segmentation with the help of creatives. We’ll take a gambling offer as an example and try to conduct comprehensive split testing of push notifications.

Men- and women-oriented creatives

Segment your audience by gender to understand which users are more active and willing to perform your target action. You should not limit your targeting to one gender, even if it seems that the choice is obvious — everything is individual depending on your offer.

1. Women-oriented

👈 vs 👉

2. Men-oriented

• You can also focus on the user’s victory to inspire him and make the banners stand out by using fonts or bright colors.

• For some players it’s crucial to see the pleasure of playing and winning and feel the entertainment

There are a bunch of ideas that can be used to test creatives, so the more you use, the better!

Download the pack of 300 best icons for push notifications for free.

How to A/B test texts?

If you want to have a high CR, you need to attract the user not only with a banner, but also choose the right tone of your message to be heard.

Using the example of gambling offers, we can highlight several approaches:

• Value vs. Urgency

A) Urgency: Register Today and Get Your Bonus 💵 💵 💵

B) Value: Get a 100$ Bonus + 150 Free Spins 🎰

• Call to Action vs. Intrigue

A) Call to Action: Register and Win Big Prizes! 🤩

B) Intrigue: Are you our next instant millionaire?

• Uniqueness vs. Opportunity

A) Uniqueness: Welcome Bonus for New Users ✅

B) Opportunity: Get a chance to win $1M for just $10 💵

Bonus: To save your time on research, we’ll provide you useful articles on creating effective creatives for different verticals:

• Nutra
• Betting
• Antivirus
• Dating

How to A/B test landing pages?

Next step after testing the main elements is the prelanding test. It can be effective when promoting your offer, as it will allow you to highlight the useful properties of the product, show real users reviews or warn your audience about the spicy content in advance.

Perhaps the usage of a prelanding will not be suitable for your offer, on the contrary it may distract your audience from a quick purchase or deposit, while the direct link will work better. So, we’d advise to test both approaches.

As a rule, prelanding funnel works better for push notifications. The success of such campaigns is 80%. But there is always the remaining 20% which work better with direct links.

Basic recommendations for A/B tests

By this point, you have already conducted your analysis and research, formulated a hypothesis, made fresh creatives and texts, selected the best settings. It’s time to start a test, right?

Before you step on this fascinating path of A/B testing, we have a few more recommendations to simplify this process as much as possible and help you interpret the results correctly.

Test one variable at a time

As mentioned earlier, testing more than one variable at a time is not recommended. Why? It may seem that this way you’ll save time and money, but in fact the results will be opposite.

If you test a lot of variables, there is a high probability that you will not be able to track the results correctly and understand what exactly brought you conversions — creatives, texts or landing pages? Or maybe the new targeting? We advise you not to make the process complicated and test everything in turns.

Interpret the results correctly

First of all, these are the target indicators – CR and CTR. 

Remember that even if the CTR is high enough, it does not mean that it will bring you a lot of conversions. For this reason it is better to consider both indicators together to get the full picture.

Consider additional factors, perhaps, your target audience was more active at a certain time of the day or time of the year. It is also likely that the CR is too low or high due to holidays or the seasonality of the offer, these factors shall also be considered.

Measure the outcome

Is it possible to make a time limit for the test? It would be so useful: to know that in a few hours you will get relevant results. Sometimes a few hours is enough, but sometimes you need a few days. 

It’s better to measure each test not by time but by data obtained.

To measure success, check one lander-offer combination using a budget equal to 3 conversion’s prices if one conversion costs more than $10. The sum of money you spend on the test of each variant of the creative should be no less than the cost of 1 conversion.

One more variant is to rely on the sums you are ready to spend. For the test prepare 10-20% of the budget you are going to spend on your campaign, split it into a few parts for each step, and start testing. 

Split-testing is a quite time-consuming activity that can last not one day. You will have to be creative, and patient as well as be ready to spend the budget, but it’s worth it. 

Don’t stop on one working creative

If you have found a converting creative, you should not rely only on it, as creatives tend to burn out. It is vital to analyze the combinations, constantly update them with the most effective variants, and not stop at one combination. 

Change banners, icons, rephrase texts but stick to the working approach. We recommend using 5-10 creatives per campaign to achieve results. If you don’t have enough time or imagination to create new combinations frequently, you can order creatives from your manager at RichAds for free.

Conclusion

Repetition is the key to success when we talk about A/B testing of push notifications. As soon as you have completed your first test, chosen the best strategy for converting creatives, texts, landing pages and settings — start the next one! This will help you to find a win-win formula and the combination that will convert well and work for your result.

Don’t give up split-tests and get profitable lander-offer combinations with RichAds.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Learn more about the five stages of testing push campaigns here

The post How to Do A/B Testing in Push Notification? appeared first on RichAds Blog.

Nutra is an all-purpose vertical which converts all year round. Depending on the seasons and geo, preferences in products may change. For example, vitamins are better sold in spring, and weight loss products are always needed.

Working with weight loss offers always requires understanding the client’s needs and the customer’s profile.

And if with the need everything is clear (to lose weight), there are difficulties with the audience. After all, your client is not always a woman, there are 20% of men who want to lose weight with the help of a “magical pill”.

Remember that the perfect nutra offer should be trendy. Don’t try to sell the Atkins diet to someone who has already heard a lot about the keto diet.

This will help you surf the hype wave. For example, if you’ve heard something about the keto diet, you can try to include the word “keto” in the title. Green match weight loss products are also a good option to launch in 2021, but green coffee has already lost ground.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best geos for weight loss vertical

If you want to get profit on push advertising in weight loss, pay attention to the following countries:

1. Weight loss products beat all records of popularity in Asia. Choose India, Indonesia, Thailand, and the Philippines, and you won’t lose on it.
2. The USA is a country where you can successfully convert weight loss offers. Fortunately, the demand for them is not weakening but don’t forget to choose the right offers and approaches.
3. From time to time, wealthy European countries (Germany, France, and Italy) show good results with weight loss products.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Examples of the best weight loss creatives

It seems that creatives for affiliate marketing are always “classic.” For people who want to lose weight, these are the standard before/after photos but it’s not the only way to attract the users.

Here are 9 how to make weight loss ads better. They can be used for push ads and native ads as well.

• Engage the user with shocking numbers

Be sure to specify how many kilograms users can lose and how long this process will take.

• Cover your push notification for a useful article

Use figures and clickbait titles to increase clickability. Here are a few examples:

1. “‎8 products that prevent you from weight losing”
2. “‎10 negative consequences of overweight for our health”
3. “‎5 easy and tasty dishes for proper nutrition”

• Focus on motherhood and pregnancy

During pregnancy, many girls gain weight, and after childbirth, they cannot return to their previous parameters for a long time. Such text triggers work great for a female audience.

• Announce that it’s possible to lose weight without surgery. 

Many people think about surgical intervention for weight loss, but you can lose weight without it. At the same time, you can place various products that will help you lose weight in the creative (for example, some foodstuff).

• Use the names of popular diets 

Google the most popular diets and use them in creatives. Here’s what you can do: Keto diet, low-carb diet, Hay diet, raw food diet.

• Show the stages of weight loss 

Pictures of the beginning of the process, the midpoint, and the long-awaited slimness are always impressive.

• Emphasize foods that help you lose weight.

Place vivid pictures of such products in the main image in a format of collage.

• Place sports activities in your creative

Running, yoga, fitness are great effective ways to lose weight. You can also point out that with sports, you do not need to exhaust yourself with diets.

• Use images of skinny stars

Star weight loss secrets are very popular.

We recommend staying away from shocking content. Use interesting and unusual visuals for push notifications and combine them with effective titles.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The Secrets of good titles for Weight loss vertical 

According to statistics, push notifications that guarantee results get more clicks.

Recommendation: specify in the title or in the description how long it will take for the results to be noticeable. This approach increases the interest and confidence in the push notification and, as a result, the CTR goes up.

Title Formulas for Weight loss creatives

Let’s consider the options for selling headlines on the example of the 7-Slim weight loss offer.

Please note: the length of the title in the push notifications is 30 characters, and in the descriptions — it’s 45 characters.

1. Titles that include a timeline

[Solution] [time]

7-Slim: lose 7 kg per week

Weight disappears with innovative solutions.

***

[Problem] [time]?

To lose weight in a week?

It’s possible with 7-Slim. The solution stimulates…

***

[Time] [event]

Lose 7 kg without diets in a week

The irisin hormone will improve your metabolism and…

2. Titles that mention the benefits of weight loss

[Verb] [product] [benefit]

Lose 7 kg without a diet

The new solution improves metabolism and…

***

How [benefit] [product]

How to lose weight with the 7-Slim system?

7-Slim increases the level of irisin in your blood, which

***

[Verb] effortlessly[product]

Lose weight effortlessly with 7-Slim

The body produces a hormone that…

***

[Benefit] [time]

Lose weight before summer in 7 days

With 7-Slim the extra kilograms will not return

***

How [verb] [benefit]?

How to lose weight without any sports?

7-Slim turns fat into energy thanks to …

3. Titles with “speed”

Do you want [benefit] fast?

Do you want to lose 7 kg fast?

Try a new solution for effective…

***

[Product]: fast

7-Slim ensures fast weight loss

The extra weight disappears in a week, thanks to the new…

***

Important announcement for [people]

Important announcement for women!

A new way to lose weight without dieting

As you can see, launching Nutra on push notifications is not difficult at all, just follow our advice and get profit on one of the most popular verticals at RichAds.

Run Nutra on RichAds traffic now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Weight Loss Push ads Guide: Secrets of High CTR appeared first on RichAds Blog.

Working with an account manager significantly increases the profit from launching campaigns with RichAds. An account manager is an invisible but powerful fighter who will do everything possible to keep you from losing money.

If you combine a personal expert’s efforts and automated optimization on the platform, you will be protected by our solutions 24/7.

Platform users do not always understand what questions you can contact the manager for. We have chosen 8 of the most popular cases in which a personal manager is irreplaceable.

How can an ad expert help a newbie?

For a beginner, an account manager is the essential support in working with the platform. This person will help you build the entire buying strategy.

Case 1. Dealing with the platform

An account manager will help you understand the platform with all its features. This is useful for newbies of affiliate marketing and users who have some experience but use the platform for the first time.

The effectiveness of tests depends on the correct setup of the campaign at the start. If you are working with the platform for the first time, ask the manager to check if you have set up everything correctly. This will allow:

• set up the correct bid;
• launch a test for the best sources (from Premium Group);
• avoid budget overspend during tests;
• limit the number of impressions so that the CTR does not drop;
• set up the schedule correctly.

RichAds hosts monthly webinars on how to work with the platform. Follow the announcements in the blog and mail, or contact your personal manager for help.

Case 2. Exclude common mistakes

Not all advertisers have worked with the new advertising push ads format. As a rule, there are some difficulties with it, since the format is different from others.

What mistakes can the ad expert point out?

• If you launch with one creative, you become a candidate for losing money.
• If you haven’t set up a postback, the manager will not be able to help with optimization.
• If you launch a campaign with a small daily budget on all available sources at once, you will spoil your test.
• If you are a newbie and try to run your first campaign in Tier 1, luck may be not on your side.
• If you work with push notifications without a pre-landing page or with creatives from a spy tool, you have no chance to get successful results.

There are many mistakes that influence profit. One wrong decision and the campaign goes negative. It’s easier to ask questions to the manager and keep your budgets.

Want to learn more about the peculiarities of working with available RichAds formats? Check out detailed guides on push, pop, and native ad formats. But feedback from your account manager will always be helpful.

Case 3. We prepare creatives for you and analyze landing pages

Our managers are ready to give tips on how to improve creatives and make them upon your request for free.

It’s an excellent opportunity for newbies: experts know how to make catchy creatives and what converts well in the network. The chance of success is increasing.

Upon request, the manager can analyze your landing pages and advise you to add a pre-landing page.

Case 4. We will help with setting up flagship features

Optimization by an experienced ad expert is always more effective than figuring out your own settings, especially if these are your first campaigns.

Leave the setup of useful platform tools to a manager while you are learning.

How can an ad expert help a specialist?

A personal manager can give a lot to a specialist. First of all, it’s proprietary information about popular GEOs, verticals, and the network’s inner workings. A manager can also make complicated optimization settings.

Case 5. Let’s share whitelists from the start

RichAds is a huge source. It takes a significant budget and time to test all sources at once.

Our managers will be happy to share whitelists for the chosen geo and vertical. With this info, it will be easier for you to test the traffic source and then scale.

Case 6. Let’s share some useful statistics

Not all statistics that may be of interest to the affiliate marketer are freely available — some of the super-useful remain with the managers. Ask them which offers are performing better now, which countries rule for specific verticals, and which bid to set up to buy the best sources.

Case 7. Set up Automated rules

We have developed a tool that every 20 minutes checks the campaign for the settings you’ve chosen. But setting them up correctly the first time is not always within the power of an experienced specialist.

It’s okay if you ask your account manager for help. They will explain the basics to you.

As a result, properly configured automatic optimization rules will replace hours of manual work.

What can you do with Automated rules?

• Disable ineffective creative if its CTR is less than 2.
• Automatically add sources to blacklists that convert poorly on various indicators.
• Eliminate anomalous source activity on pops, etc.

Case 8. Helps to set up Micro Bidding

Instead of blacklisting the entire traffic source, you can only set up a lower bid for a specific device type or any of the 13 options available. You will still receive conversions, but the rate will differ.

Ask your manager to customize Micro Bidding that is relevant to your campaign and save your campaign budget.

What do our clients say?

What do you need to do to get a personal ad expert?

Each RichAds client who made a $500 deposit gets a personal manager. The payment data goes through the system, and a personal manager is assigned to you. They will contact you themselves or will be introduced to you by the support team.

We do our best so that you can earn with the minimum effort. Get help from managers, set up automated rules, and benefit from RichAds.

Let’s make your campaign two times more profitable together with the RichAds experts.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Top 8 Сases on How to Increase Profit with Ad Expert appeared first on RichAds Blog.

Three traffic types are available on the platform: push notifications, pops, and native ads. This post will discuss common points that affect CTR and talk about the nuances of preparing creatives for push notifications and native ads. Ideas can be used for other types of advertising, given their characteristics.

General tips on how to increase the CTR of your advertisement

Of course, creative itself directly affects the success of the entire enterprise. But equally important what settings you enable while launching it. Even the amount of your creatives affects your CTR.

First, let’s discuss not the creatives themselves, but the conditions that affect your creative getting high performance.

Ad strategy №1. How to boost CTR with the number of creatives or how many creatives are enough for success?

On the one hand, it seems that for a quick test, you can add 1creative. Just test the source and go further if it didn’t work. Unfortunately, the practice of quick decisions in this case does not give positive results.

No matter how hard you try to put yourself in the shoes of a potential client, without a test, it is impossible to understand which creative will be successful. 

If you run a campaign with 1 or 2 creatives, it may turn out that these are the very options that will not catch your audience. But you won’t even know about it, thinking that the offer doesn’t work on this source.

Our experts have already seen a situation when a client launches 5 creatives, and conversions come from only one of them.

For a quality test of the traffic source, launch with at least 3-5 creatives. It will help to improve CTR at list for one of them. Don’t be confused by the idea that creatives will compete with each other. In this case, the competition only benefits you.

The network’s internal statistics say that the number of creatives and a campaign’s success are variables depending on each other. A campaign launched with 1 or 2 creatives is less likely to be successful than a campaign with 5 and more creatives options.

Focus on tests. Start with at least 3-5 creatives. This will increase your chances of finding the most successful creative.

Ad strategy №2. When to launch ads to increase CTR?

Human behavior can be predicted, especially when it comes to major events or holidays. These days people spend much more than usual. For a marketer, this means only one thing: give people a reason, and they’ll spend.

In 2019, US online trading profits during Thanksgiving, Black Friday, and Cyber Monday broke all previous records. It’s foolish not to try to skim the cream off these and other events in 2020. Boost your CTR using holidays!

Use major holidays, big sales days, release dates for new phone models, sports finals, and even the final season of a popular TV series (if there is, of course, a worthy substitute for “Game of Thrones”).

Which settings can help to increase CTR?

Ad strategy №3. Apply impressions limit to boost CTR

If you think that showing your ads to customers as often as possible is a good strategy, then you just feel. In this matter, you need to follow the principle of the golden mean.

People react to everything new with great interest. Multiple impressions of the same ad lead to the opposite effect — they stop being noticed. At worst, somebody will turn it off due to intrusiveness.

This is particularly evident in push advertising. Imagine how unnatural it looks if you are written 5 times a day that you won an iPhone, or the same girl sends a private message.

In order not to see the record low CTR, you should set reasonable ad limits. RichAds statistics say that campaigns with 1-2 impressions per day show the best results. The higher the score, the lower the success of the campaign.

Limit the impressions of your ads to 1-2 impressions per day. For a unique audience, set up 1 impression per 3-5 or 7 days.

Ad strategy №4.  How to improve CTR increasing bid

A low bid damages the CTR at the very start. The bidding principle is ruthless, the lower your bid, the worse the sources you get.

Your creative may be awesome, but with a low bid, the chances of success are low. You can get a low CTR due to the sources and be completely excluded from the bidding.

In RichAds, you can see the average CPC and the recommended bid size after selecting the country in the campaign settings. This information is constantly updated so that you can launch your campaign with the most relevant bid.

Follow the size of the current recommended bid in the campaign settings. They are constantly updated to ensure you enter the bidding with the current bid.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Ad strategy №5. Change your creatives in time

A burnt-out creative does not convert. This is especially important for push notifications. We’ve already mentioned how people get bored with the same type of ads.

If you’ve found a successful creative, slightly change its appearance so that users don’t get bored with it. So the opportunity to get a click from the user is much higher.

Try replacing your creatives once a week or more. This effort will pay off.

Which creatives to use to increase CTR?

Ad strategy №6. Don’t use creatives that others have already used

If they work for others, then they will work for me. But everything is not so simple. When it comes to advertising campaigns that promote brand awareness, yes. The more such advertising, the better for the brand.

But in affiliate marketing, it’s a little different. If you look for a successful creative in a spy tool in one network and launch the same option, you may face a problem. You probably won’t be the only person who has done the same. In the end, you launch a campaign with the same creatives to the same sources and often to the same audience.

Spy or not? Of course, yes. Lots of services were launched for it, for example, AdPlexity. But do it wisely.

If you find a successful creative, copy the idea. Look for a similar picture. Use spy tools for inspiration. This is more beneficial than 100% copying.

How to get the most out of spy services? Read secrets from AdPlexity.

Ad strategy №7. Make the banner clear at first sight to boost CTR

The user will have no more than 1-2 seconds to notice and evaluate whether your ad is attractive. There is no time to explain: everything should be clear at a glance. 

Do you want to boost creative’s CTR? Place 1 (maximum 2) large objects on a creative. Many small details on a little banner create chaos. The user needs to concentrate on understanding. Large simple illustrations are what you need. Compare.

What is the girl in the left photo advertising? Hair products? A hairdresser? Gifts? Shopping? Bonus card? At first glance, it isn’t easy to understand what this picture says. Let’s look at the second one. Yes, it was a sale!

We want you to be successful! So we give you access to our RichAds Icons Pack. Use these bright eye-catching icons for free to attract user’s attention and improve CTR of your campaigns.

Ad strategy №8. Choose a quality photo

How to improve CTR using the right photos? We do not recommend using too glossy stock photos. They look fake and rarely attract customers. Users believe photos that look like ordinary ones.

For push ads traffic, the perfect picture will always be as close to life as possible. It looks like it was filmed on the phone, with ordinary people that can be seen on the street. No models, everything is as simple and natural as possible.

For native ads, choose higher quality photos, but stick to naturalness. Stock photos with boring models rarely convert well.

Ad strategy №9. Work on the text

Both push notifications, and native ads differ by a small amount of text on the creative. At the same time, the ad copy should be not only clear but also catchy.

Remember the classic AIDA rule when you think of a title.

A = Attention 
I = Interest 
D = Desire 
A = Action 

Your short text should contain not just information, but something that will generate interest and desire, and the desire should be strong enough to take action.

And most important: don’t forget to use calls to action (open, check, take) to improve CTR. The user should clearly understand what kind of action you expect from him.

Tips on how to increase CTR of push ads

Push notifications are very similar to messages from instant messengers. Use the advantages that instant messengers have to get a high CTR.

• Ad strategy №10. For desktop push notifications, use photos for main images and illustrations for icons. The photo will draw attention, and the icon will quickly make it clear what your offer is about.

• Ad strategy №11. Icons play a leading role in mobile push notifications.
  Illustrations show the best results for icons of Nutra vertical, Sweepstakes. For Dating, Gambling, Betting, use photos for icons.
  But the test, of course, will not be superfluous.

Icons for push notifications: how to choose and where to download.

• Ad strategy №12. Always use the simplest pictures possible.
  The icon is tiny. There should not be more than one simple large object on it. The same goes for the main picture.

• Ad strategy №13. Illustrations with women attract users more than images with men. It’s a paradox, but it works if your target audience is men and if women.

• Ad strategy №14. For the icon, use the logo of the messenger that is popular in a particular country.
  Moderation rules allow you to use them. The more a push notification looks like a private message, the higher the CTR. To do this, add to the icon a small red circle with the figure “1”. This is one of the best ways to increase CTR.

• Ad strategy №15. Add personalization.
  This can be done using geolocation macros or by mentioning the user’s assumed IP address in push notifications. 
  For example, “Are you from Moscow? Let’s get acquainted!” or “Is this your IP address? You seem to have won something!”

• Ad strategy №16. Emojis can increase CTR, but they don’t always work.
  When push notifications first appeared, emojis performed very well for increasing CTR. Now the situation has changed a bit, so test different options.
  The main rule, don’t use too many emojis at once – it’s as off-putting as a person who writes in caps.

• Ad strategy №17. TikTok is a new trend.
  People can swipe these simple videos for hours. How to use this to push notification’s CTR? Add the app logo to the main picture. It will make people think that there is a video inside. There will be more clicks.
  The main thing is to correctly choose a picture so that the user wants to see what will happen to the character.

• Ad strategy №18. Mention the personal attachment in the push notification. “Watch the video review of the new iPhone inside,” and “Anna sent you 2 new photos”.

• Ad strategy №19. Add important facts over the picture.
  Sometimes a push header is not enough to post all the useful information. In this case, particular facts and figures can be placed on the main picture. For example: “20 free spins”, “10 gifts available”. 
  The main thing is that the information is easy to read and does not interfere with the picture’s perception. And do not overdo it. The size of the image is still minimal.

• Ad strategy №20. Convince with numbers.
  Figures are always facts. Use them to attract and interest the user. However, we do not recommend using percentages. People perceive information better in units.
  For example, instead of “95% of people recommend our company,” use “95 people out of 100 recommend our company”.

• Ad strategy №21. Specify the chance of winning if it’s relevant to your offer. For example, “8 out of 10 people won today”.

• Ad strategy №22. Include a new audience (New Subscribers only).
  These are people who subscribed to push notifications no later than 7 days ago.
  For push ads, novelty plays a vital role in high CTRs. Copy your primary campaign and run it to New subscribers only. See how the CTR values ​​can change.

Tips on how to increase CTR of native ads

The peculiarity of native advertising is in its position within the page and how it fits into the page’s context on which it is located.

• Ad strategy №23. Choose photos that will make the user stick around your ad.The days of shock content are over. Strive to make the image pleasant and exciting to look at.

• Ad strategy №24.The color of the picture matters.
  At first glance, it seems that color is the last thing to think about increasing CTR. However, psychologists have been studying the effect of colors for a long time and have concluded that color is essential.
  Green — for Nutra, yellow — for Sweepstakes, red — for Gambling.

• Ad strategy №25. The numbers work to increase CTR not only for push notifications. This is a common trend that you can try with native ads as well. Remember that numbers build confidence.

• Ad strategy №26. In the text, focus on the positive. It attracts people more.
  Success stories still work. The principle can also be used for headlines: focus on achievements.
  For example: not “I couldn’t lose weight for three years …”, but “After 3 years of trying, I lost 30 kg.”

• Ad strategy №27. Specify the deadline for the deal.
  “Offer is valid only for 2 days” or “Today is the last day of the promotion.” It will heat interest in your offer and improve CTR.

• Ad strategy №28. Don’t overdo with calls to action (CTAs).
  Of course, it is important to use verbs to understand what action you expect from the user. However, don’t use too many of them. This can lead to confusion and ultimately not lead to action.
  
  Conclusion: use 1 CTA button and 1 call to action verb. Preferably place it at the end of the text.

• Ad strategy №29. Use questions in headlines.
  Especially if he can hurt the potential client’s pain points and the answer to the question is “Yes!”. “Can one remedy make you look younger?” Remember about AIDA when writing headlines.

• Ad strategy №30. Show the problem and hint at a solution.
  “Little problem that cost him a month’s revenue…”

Of course, a high CTR is not always equal to a high ROI, but these are one of the main parameters that affect an advertising campaign’s success. 

Now you know how to boost CTR. Therefore, it is foolish not to use the simple advice that you received. But remember that the test will always be at the head of the whole process. Test and get profit with our tips.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post 30 Ad Strategies to Increase CTR appeared first on RichAds Blog.

Mistake 1: Trivial creatives 

When it comes to CTR the uniqueness of your creatives means a lot! 

A lot of marketers use spy tools to see the trends. And there is nothing wrong with it! It’s important to evaluate competitors and understand if the product is popular on the market.

When decide to run the campaign with the same creatives others use — think twice. The results may be low if the creatives are just copied.

Imagine that lots of different advertisers can run the same offer with the same creatives on the same platform. Oops! ? Will the CTR be high? Nope!

The better way out is to find a similar picture that will help you to perform much better and have a higher CTR.

Mistake 2: Using 1 creative

New advertisers create one creative for the campaign. But it may lead to low CTR. This creative may have a low conversion from the very beginning but you will have nothing to compare with.

Launch a campaign with 3-5 creatives and you will easily estimate which of them performs better and delete outsiders. 

Let’s assume your only creative showed good results. But over time people will get used to it and it will burn out. What should you do? Change it in time! If you see the decrease of CTR change the image or text and test how it will perform. 

Mistake 3: Too frequent impressions 

It’s a really surprising fact but frequency cap can affect CTR! 

Lots of advertisers come with an idea to push and to get more clicks because the idea is to pay for CPC. You pay for clicks so you can show your ads a hundred times and it will cost nothing. Unfortunately, it’s not the best tactic. 

If you show your ads too often the audience will be too bored with it and won’t click it at all. When your CTR will become low, then your campaign may be kicked away from the bidding.

Limit frequency cap to 1 impression per day and get your profit without annoying your potential clients. 

Launch your campaigns using our recommendations at RichAds ad network! Wish you profit and high CTR!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Learn more about how to increase the clickability of your campaigns here.

The post What kind of mistakes may decrease CTR on Push ads appeared first on RichAds Blog.

Use holidays as a reason to launch a campaign

The right time is the key to successful campaigns and dream conversions. Holidays, crucial ballgames ⚾, bigger sales can skyrocket the CTR of push notifications. Every man and his dog in the marketing sphere has been already used this trick. And yep, it works… 

Last year lots of affiliate marketers hyped on the “Games of Thrones” final making a fortune. Winter is coming… As well as your profit!

What about emoji?

Today chatting without emojis is hard to imagine. People got used to them and sometimes messages without emoji are perceived as negative. Why not use these habits in your ads? Add some good vibes! Besides, the vivid detail will attract users’ attention to your message and increase the probability of a click. Just one relevant emoticon and we guarantee the growth of CTR. But you should always go easy. ?

Set up macros with geolocation in headlines 

Affiliate marketers are trying to attract the audience’s attention using all possible ways. Push traffic doesn’t have segmentation, so this task can be quite complicated. There is a way out! Specify the city of the offer in the push notification. It will help to make it more targeted. For dating offers this trick is especially effective, but geolocation can work with other types of offers as well. 

Macros of geolocation are standard — two square brackets and + CITY = [CITY]. 

Add this macros into the title or description and the system will pull the name of the city in which the user is located in the text of the push.

Add a new audience using the New Subscribers Only function

New Subscribers Only is the platform’s function that will help to increase CTR. It’s easy: you can show notifications only to those users who have subscribed to push notifications more recently. Over time people can get tired of push notifications but new subscribers interact with push notifications more actively. ?

That’s why we recommend launching one campaign with a new audience. Then you can compare results. 

Add new creatives

Our experience shows that one creative for a campaign is not enough to get a high CTR. Launch a campaign with several variants of creatives to single out the best one. Even when you have found a good creative change it on time to avoid burnout. New images and texts are likely to attract an audience than push notifications that users have already seen before. 

Let’s go back to the basics. What is most important in CTR is to make push maximum different from competitors’ offers and maximum personalized. Sometimes to get nice results creative approach and cool imagination are enough. But RichAds experts recommend not to forget about the platform’s functions — features can give a competitive advantage. 

Follow our recommendations and get much profit with RichAds.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Find 30 Ad Strategies to Increase CTR here.

The post CTR of push notifications: How to increase clickability of your campaigns appeared first on RichAds Blog.

RichAds ad network will tell you what to do if you get a negative ROI, how to find and fix the problem.

Getting a negative ROI with a new bundle?

If there was a lot of hope on the new bundle, but something went wrong, we advise you not to panic. Carefully analyze all campaign indicators and CPA network statistics.

Check:

• if the clicks from the push reach the tracker;
• if there’s an error in the URL (which offer traffic goes to).

Pay attention to the tracker, especially the integrated one. Check the internal settings, make sure that the tracker is integrated with the advertising network. After adjusting the tracker, test the bundle again.

If there’s no problem at this stage, let’s move on.

What is CTR?

Analyze the CTR campaign.

If the CTR has a low source, you are buying expensive traffic, which means that it is more difficult to get to the positive side. Redesign with creativity and work on the banner to “catch” the target audience of the offer.

If CTR is high and there are no conversions, then there is enough traffic. But the user does not reach the lead. In this case, analyze the paddings and landings. Check if the link is broken. If there is a discrepancy, you should use your creativity to make it a continuation of the push, so the user gets into the sales funnel.

Getting a negative ROI with a working bundle?

The working bundle gradually loses CTR, as well as the profit from it decreases gradually. Usually, the reasons are:

• an old-fashioned creative;
• audience burnout;
• uninteresting offer for the target audience.

Here are some tips to increase ROI. Check the operability of the links: correct links, availability of the target site, domains, and redirects. Update and re-check the links from the paddings and landings. Check the tracker settings, analyze the sources of traffic.

When to write to your account manager?

Whenever you don’t understand, write. Premium support for RichAds answers questions about advertising campaigns, creativity, settings, and statistics around the clock.

How to improve ROI? Do not give up, but start to analyze statistics, work on optimization and updating of bundles. Use these ways to improve return on investment and hope you’ll meet a profit soon.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post What should I do if I get a negative ROI? appeared first on RichAds Blog.

How to increase the CTR of a push and the campaign conversion if creativity is limited by the visual?

To choose a color of push notification that is guaranteed to increase sales.

The first rule: pick an appropriate color

Pick a color that matches the offer.

For example, if you blast for sweepstakes, it will be logical to make the creo as bright as possible to prompt the user to have a feeling of joy and victory.

If you blast for an environmentally friendly slimming solution, choose natural shades that will emphasize the natural ingredients.

If the product is elite and expensive, the creative may even be black.

The color of the push notifications evokes the user’s emotions, therefore, the CTR is directly dependent on the color design of the creative.

• 85% of users consider the color of the advertisement or product packaging to be a determining factor when buying.
• 67% of users do not make a purchase if they do not like the color of the advertisement.

Second rule: change the user’s mood

Use the color to change the mood of your audience.

Each of the six primary colors has its own information message:

• Purple, blue, and green decrease the number of impulsive actions.
• Yellow, orange, and red increase this number.

The third rule: pick a color based on the type of the offer

Red

It symbolizes danger, warning, urgency, and at the same time strength, love, passion.

It’s effective in gambling, product ads. The color triggers spontaneous purchases, so buttons and calls to action are often highlighted in red.

An example of a visual for an anti-smoking solution:

Blue

The blue color symbolizes calmness, stability, confidence. That’s why blue pushes get more clicks and increase sales.

Creos that are predominantly blue are suitable for financial, nutra, and credit offers.

Green

It’s the color of harmony and tranquility, environmental friendliness, and freshness.

Green calls for purchase. As a traffic light signal, it allows the user to follow the lead.

The color actively stimulates action, that’s why it is suitable for virtually all offers.

Purple

The color symbolizes wealth, well-being, and, depending on the shade, luxury.

Which offers to use purple visuals for? For offers that target women.

According to statistics:

• 77% of women like the purple color and another 11% are neutral to it;
• only 28% of men like purple, the color doesn’t trigger any emotions with the other men.

Although, if you try you can please even men:

Orange

The color does not convey a sense of urgency, but it is ideal for the design of buttons for the target action. Orange elements look positive and welcoming, inviting the user to subscribe to the newsletter, register, or order the product. Orange looks bright and creates contrast against any background color.

The visual helps the user get in the mindset of positivity and friendliness, emphasizes youth and constant movement. Therefore, choose orange shades to offer games, potency, and any anti-aging treatments.

Yellow

The yellow color triggers a desire for creativity, a feeling of warmth, and happiness.

Yellow is the color of the sun and joy, but at the same time, it can cause a feeling of fear and frustration.

Use yellow visuals to offer games, products, sweepstakes, slimming solutions. Choose a warm, “sunny” shade.

Using certain colors for different offers has a strong effect on conversions. Some shades convey a sense of urgency, others reduce anxiety and tenseness. Some colors convey a sense of calmness, others inspire and call to action.

Sometimes changing the color of the visual to the exact opposite one multiplies conversions. Test different pushes in RichAds, play with your users’ emotions and get conversions.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post How color affects CTR and conversion appeared first on RichAds Blog.