How to launch a successful pop ads campaign? We know the answer.

The success of any pop ads campaign starts at 5 key-points. Without these elements, you will not launch and optimize your campaign successfully. By the way, optimization plays the most important role while working with popunder traffic. It’s hard to make a profit without switching off non-converting sources.

To start a successful popup or popunder campaign you need to consider them all!

5 things you need to launch an effective popunder campaign:

1. Choose offer for a wide spectrum of users.
   Any pops campaign launch starts with the choice of the offer. Pop traffic is very fragmented. Offer page will be shown to absolutely different people, that’s why it’s better to choose offers that are interesting for a wider audience. Choose popular brands, consumer products, and verticals that cover people’s daily needs.
2. Choose the source of high-quality pop traffic.
   Pop traffic has been around for ages, thus the amount of sources that provide it is unthinkable. We recommend choosing the best source of quality pop traffic, for example RichAds ad network.
3. Pick tracker with maximum functionality.
   Having a top-notch conversion tracker is really useful to know where the traffic comes from and disable non-converting sources.
4. Pick the best converting landing page.
   The key element in conversion on pops is the landing page the user will see on the tabs opened. Remember that the user probably doesn’t expect to see the offer. A simple and clear landing page with large text you can read and understand in seconds is the way to successful conversion on pop traffic.
5. Ensure the stability of the landing page hosting
   Make sure that the hosting for the landing page can handle many visits at the same time and is quick to load. Since users take less than a couple of seconds to evaluate the usefulness of the offer, they won’t wait for it to load!
   You can use TimeWeb for a free domain, and integrate CDN or VPS for quick loading, like CloudFlare. Also the optimal weight of the landing page must be within 200 Kb. 

Top verticals for pop ads advertising campaign launch: 

There are several verticals that convert really well on popunders, and have been proven the best for this ad format in years! Choosing an offer from any of those is a safe choice to get profit on pop ads.

• Gambling;
• Betting;
• Dating;
• Finance;
• E-Commerce.

Important: to keep up on the current trends for pop traffic, check our article on the best geos and verticals at RichAds that we update every month based on our advertising platform data!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to create a pops ads campaign

Now we will unveil the most essential steps for a pop ads campaign starting. This includes not only the initial setup of a popunder campaign, but everything that comes along in order to get success with it!

One of the best options to get closer to profit on pop ads is contacting the managers for help! After depositing at least $3000 to your RichAds account — you get a personal account manager, who we recommend to contact before you start a popup or popunder campaign. The managers can help you to setup a popunder campaign properly, choose the optimal CPM bid along with providing actual whitelists exactly for your offer!

Recommendations to run a pop campaign by

Even before launching a campaign you need to start thinking of further optimization, as it’s the most crucial part to get actual profit. So it’s important to adjust your campaign that way, the optimization process will be as seamless as possible.

Before starting a popunder campaign at RichAds you will get several options on optimization strategy: Performance Mode, Manual CPM, and Target CPA.

• Performance Mode (Recommended) — provides your campaign with weekly fresh whitelists, so you don’t need to optimize everything by hand. It’s powered by RichAds inner statistics that will detect the most effective sources for your campaign. Performance Mode is suitable either for beginners or affiliate marketers who want to get a safe choice.
  
• Manual CPM — is the option that demands setting campaign parameters by hand. It requires sufficient expertise and deep knowledge. We strongly recommend avoiding starting your campaign in Manual CPM unless you’ve done it before, or have a backup from your manager.
  
• Target CPA — is the option that allows you to get better optimisation on sources and campaign parameters, but only combined with results obtained by tracking. We recommend using it only if you have experience working with conversion trackers.

How to setup a pop campaign: detailed guide

Now we will show you how to setup a pop campaign on RichAds platform, providing you with detailed explanations step-by-step! We will be overlooking the process according to the Performance Mode option set, as it’s the most effective way to run a pop campaign.

1. Add destination URL

Insert the URL address of your landing page. Note that you can add only one landing page per campaign, so to test different landings you need to launch a separate pop ads campaign!

2. Choose a country

We recommend setting targeting options as wide as possible, unless you’ve already worked with the region and need to target a certain audience from a city, or a region. If you run a pop campaign in a broader region — you will get more info for further optimization.

3. Choose a device to run your campaign on

You can setup your pop ads campaign on Desktop (computer), Mobile or Tablet. We recommend running separate campaigns for mobile and desktop traffic, since CPM size and landing page format for those differ.

4. Set Visits cap

Visits cap regulates the amount of times a user gets shown your popunder ad. To prevent overwhelming users with your campaign we recommend setting this parameter to 1 visit per user for a period of 1 visit per day. But if you urgently need to gather as many impressions as possible you can adjust this visit’s cap, for example in case of an upcoming big event like the Football World Cup.

5. Set Cost per mille and budget options

We suggest setting the recommended CPM bid which you can see on the right. It’s calculated based on auction bids, and setting the recommended amount allows you to get enough traffic and conversions for further optimisation.

Set the budget amount for your pop ads campaign it will be starting off from. Then set ‘Per day’ so the budget will be spent during the day. Don’t forget to set ‘ASAP’ as this allows to get up to 30% more traffic with the same CPM. These two options allow you to get the results of your campaign as fast and informative as possible.

After that set the desired CPA goal, which you can figure out based on the offer CPA, but slightly reducing or increasing it. Don’t lower or higher the actual CPA goal too much, set it at that amount, so according to your budget and bid you can get at least 30 conversions!

6. Set up Advanced targeting (optionally)

It’s better not to narrow down the Advance targeting options, unless your offer specifies this. For example, if you’re about to promote a mobile offer for a certain mobile provider.

7. Start with Premium sources

At RichAds we divide traffic into four groups: Premium, Standard, Remnant and New.

Premium — contains sources with the highest performance, no matter what niche your offer is from. We recommend you to start a popup or popunder campaign with Premium so that you can get the most demonstrative results for further analysis and optimization. Based on the performance of Premium sources the whitelists and blocklists will be composed.

Standard, Remnant and New are good for scaling your campaign, after getting initial results and running it for a while.

8. Whitelists and blocklists

Whitelist — is a list of traffic sources that convert the most at the desired price.

Blocklist — is a list of poorly performing traffic sources, that bring not many conversions, or they’re too expensive.

Composing whitelists to target only converting sources, and turning off sources from blocklists are the crucial steps of campaign optimisation. While running a campaign in Performance Mode whitelists will be provided automatically as the system detects what’s best for your campaign.

If you have whitelists or blocklists prepared that you are sure of based on previous campaigns — you can add them right away! Also you can get whitelists and blocklists from your managers in advance.

Note: Premium sources can be set to add new sources automatically, so while the whitelists are being composed, these two features will operate at the same time. This gets your campaign to the point of getting the best results!

9. Set schedule for your campaign

We recommend you to setup your popunder campaign running full-time to be able to detect when your audience is most active, unless your offer contains call-center assistance. In this case specify its working hours and set the schedule accordingly.

Interesting fact!
Once we came across a case when it turned out a Gambling offer was most profitable for Norway at certain hours a day, specifically early in the morning. This was realised only after running a pop campaign 24/7 for a while.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Additional options for launching a campaign on popunders

As you’ve already setup the main steps for the pop ads campaign, you can consider paying attention to these additional options: Micro bidding and Automated rules. They are not necessary, but in order to get maximum profit — you better adjust them as well!

Also, if you’ve launched a campaign before and saved Micro bidding or Automated rules parameters — you can use them while launching a new one!

Adjusting Micro bidding

Micro bidding allows making a custom bid for a certain parameter of your campaign. You can use it to save money and time because you don’t need to create multiple split pop ads campaigns to target specific parameters at desired CPM.

Check our article about Micro bidding feature to learn more about how to set micro bidding to your campaign!

Setting Automated rules

Automated rules allow you to set certain rules, by which the traffic sources will be automatically sorted into either whitelist or blocklist. You can set them to be sorted according to conversions they bring during a period of time, CR price, etc.

Warning!
In Performance Mode you can setup Automated rules for your popunder campaign only after integrating conversion tracker. To learn how to integrate a post back conversion tracker to your campaign — check our articles on ‘Affiliate tracking tutorials’

Watch Onboarding webinar on how to setup a pop campaign and make a profit

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to launch a successful pop ads campaign appeared first on RichAds Blog.

Once you’re determined to get good results on your pops ad campaigns, one way or another you get to the busiest part of it — optimization process. While optimizing a popunder campaign, you must be really careful as the traffic volumes for this format are enormous!

In this article, RichAds ad network‘s team and various experts in affiliate marketing will show you how to effectively optimize ad campaigns on pop-traffic!

The first question you face is how to make optimization on pops ad campaign? Where to start? Which parameters are the main to look at to make decisions? Our ad network experts and the 6 best affiliate marketing experts will share their wisdom about popunders’ optimization in this post.

What is optimization on pops 

The main goal of anу affiliate campaign is to get conversions. If there are no conversions, there is nothing to optimize. If you got a couple of them or even one, this means that the offer has potential in this ad network. 

For your profit, after some time of campaigns running, the cost of one conversion should be cheaper than the money you spend on traffic to buy it.

Any ad campaign’s optimization is the process of analyzing and disabling the sources, OS, devices, and other parameters that don’t bring conversions. It helps to pay less for ads and have profit in the end.

It is essential to mention that even experts in affiliate marketing don’t profit from the first day of the campaign’s running. That’s why the right moment to count your profit is not before optimization start but after it.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Main points for pop ads campaign optimization

Sometimes, the campaign starts getting conversions on the first day, but it’s not necessary. Wait at least 2-3 days to get enough data.

If there are no conversions after 3 days of running, it means that something went wrong with your landing page (incorrect URL, lousy design, problems with loading speed of the lander, and so on). If you’ve checked the landing page and it works well now, it may signal that this particular ad network doesn’t work.

At least you may try another country for this offer. Keep testing or quit.

The first thing you should check during pop campaign optimization is to make sure you have solid offers and landing pages.

Nick Lenihan, Affiliate Marketing Expert

In the testing stage, daily budget limits mean a lot. Use it not to lose money.

One more important point for optimization is to set up a postback process between the ad network, affiliate network, and your tracker. Postback is a top thing for auto-optimization on our platform. 

Auto-optimization features can be handy when it comes to pop traffic. The amount of visits is too high there, and you get a lot of data to work with in the tracker. 

Save your time and budget using RichAds top features that are available after Postback integration. Everybody can set them up once, and they will work hard while you are busy with your affairs.

You can learn more on setting up postback at all popular trackers and integrating with RichAds in our Affiliate tracking tutorials page!

Check in which time zones your ad network, affiliate network, and tracker works. If they are in different zones, you may face some troubles with data transfer. For example, the tracker won’t get the information about conversion in time, so your optimization process may go wrong. Set up the one time zone for each of them to be sure in your data.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Main parameters to look at in popup & popunder campaign optimization process

First, you should divide optimization into 2 segments: you can track the user’s profile or optimize traffic source.

In the user’s profile, you can look at:

• City & Region;
• Device (if you initially haven’t divided your campaigns into desktop and mobile);
• OS;
• Browser;
• Connection Type;
• Browser Language.

In the traffic source, you can look at a particular:

• Subscribers list;
• Publisher;
• Site.

You can optimize all these parameters according to the data you get. Please, have a look at each of the parameters in the tracker and analyze it. If a certain OS, device, or browser doesn’t bring conversions, disable them on the ad campaign’s setup page in the ad network. 

You can do it even when the campaign is running. Don’t forget to save these changes!

Every affiliate marketer has its steps to optimizing popup campaign. Somebody starts with traffic sources, somebody — with the user’s profile, and others look at the landing page’s performance first. There is no wrong or right way.

I optimize pop ads campaign in the following way.
The Traffic Source Segments are the variables specific to the traffic source. These are the ones I tend to give the most attention to once I’ve done my basic Visitor Segment optimizations.

Luke Kling, Affiliate Marketing Expert, rules premium affiliate community affLIFT

There is one more trick before we start analyzing. When we talk about pop ads there is no need to look into the tracker’s clicks parameter. The thing is that the users get into the landing page not after they click on something but automatically. That’s why on pops click means the same as visit or impression. Disable parameters connected with clicks in the tracker and make the process easy.

Learn more about how to launch and test a Pops campaign in our e-book

Нow to utilise blacklists and whitelists on popunders

While working on the optimization of traffic sources for popup & popunder campaigns, you need to be quite aware of high volumes of traffic for this ad format, and what constructs them. As soon as you know what traffic sources consist of, you can start utilising whitelists and blocklists, the best and least performing traffic sources for the campaign. Sometimes, you can get the quality data on what sources show the best results only with the help of conversion trackers.

In this part, we will tell the traffic sources structure at RichAds, show how to utilise whitelisting and blocklisting, and give some tips on optimizing paired with conversion trackers’ data!

The hierarchy of traffic sources at RichAds

For optimization, it’s important to understand the traffic source structure to make black- and whitelists.

The smallest source is a separate website. Several websites form a publisher, and a few publishers make a subscribers list.

These 4 numbers make a sublist. As you can see at RichAds, each sublist refers to the group according to its quality. Start to test with best Premium sources and then add Standard and Remnant.

Whitelists and blacklists

One of the main steps to optimizing your popup campaign is to disable non-converting sources. Why should you do this? If the website doesn’t bring conversions, it probably doesn’t contain your target audience. As you pay for impressions, using such sources may lead to colossal budget spend.

Except for blacklisting, you can also make whitelists. Remember that to make a proper whitelist; you need more time and data. To include a black- or whitelist source, you should set up source ID (32-character code) in the following format: 1 line – 1 source. There shouldn’t be any additional symbols or spaces. To set up, use publisher ID or site ID.

How much money is enough to test one subscribers list? RichAds experts say that everything depends on the payout.

Spend 1-4 payouts for your offer per sublist. If it’s low — use x4; if it’s high — x1-2.

Remember that if your budget is too tiny, you can’t test all the sources correctly. For this situation, we have an excellent tool, Source Sampling, which helps test sources in the best way even with a small budget. 

What parameters to look at in the tracker?

At first, sort your subscribers lists in the tracker to see which one doesn’t bring conversions. If you have enough data, you can dive deeper to look at each Publisher or even Site. 

Find the report for Publishers, for example, and sort them per Visit. You may notice that some Publishers have a lot of visits and no conversions. Turn them off, adding them to the blacklist. You’ll find the instructions on how to do this below.

Then you can sort the same report per Conversions and see which Publishers bring conversions. But Conversions are not enough. Have a look at the row with ROI or Profit. 

If you have conversions, and positive ROI, it’s a good sign! Add this source to Whitelist.

If you have a conversion, but your ROI is low for this source, it’s a reason to think about blacklisting or how to pay less for this source (you’ll find the instruction on how to use Micro Bidding below).

Also, you can have a look at the EPV (Earnings per Visit) per source. Compare it with the CPM you pay for these ads. If the EPV amount is close to the CPM, you have to think about them. Probably you won’t get profit from this source.

How to use RichAds features for auto-optimization on Pops?

RichAds has cool features for maximum automatization of the optimization processes and reducing the traffic budget for pops.

Make work with pop ads easier using Performance Mode, Micro bidding and Automated rules. The latter two features are allowed for the customers who have conversion tracking connected with RichAds.

How to start in Performance Mode

Performance Mode is a RichAds’ in-house feature that sets optimizaton process into an automatically adjusted mode. Once you’ve started a pop ads campaign in Performance mode, the algorithm behind it will be automatically detecting the best parameters for the campaign and set them accordingly.

Running pops campaigns in Performance Mode adds weekly fresh whitelists and blocklists, figuring them out by the campaign’s results! Thus, continuingly sorting traffic sources in this optimization flow, you get more and more highly converting sources exactly for your offer.

At RichAds you can launch a popunder ad campaign in Performance Mode right from the start. We also highly recommend to use this optimization flow for beginners and those marketers who want to get a safe choice on automatic optimization!

Also, worth mentioning that Performance Mode works simultaneously with manually added whitelists and blocklists, which increases the overall CR, decreasing the budget expenses. Plus to that, running pops in Performance Mode on Premium traffic sources at RichAds boosts the results, as this group is already configured with the best performing sources!

How to set up Micro bidding

Micro bidding allows us to set up different bids for different parameters within one campaign.

You may notice, for example, newer Androids tend to convert better, and you would like to increase traffic from it.

Formulas for Micro bidding are set up in the following way:

Parameter name: value:operation and change factor
Example: os:android 6:+0.001

For example, an advertiser’s bid for the campaign is $0.003. To make it higher for a certain OS, use the following settings:

os:android 6:+0.001(0.003+0.001=0.004 — it’s a total bid);

How to set up Automated rules

Automated rules allow creating automatic settings for black- and whitelists according to 7 parameters.

You can apply this action for:

• publisher IDs;
• site IDs;
• OS;
• creatives = landing pages;
• browsers;
• devices;
• campaigns.

Using this feature, you don’t have to set up lots of parameters manually.

To make the work of Automated rules correct, set up at least 2 logical automatic conditions.

Here are the best conditions to make black- and whitelists:

• Clicks+Conversions;
• Spend+Conversions;
• CPA+Conversions;
• Conversions+Clicks+Spend.

Automation is also very helpful for managing pop campaigns, such as traffic source rules (i.e. if spend >1.50 and Conversions < 1 pause website).

Nick Lenihan, Affiliate Marketing Expert

Let’s look into the example of blacklisting non-converting sources with Automated rules. As it was already said previously, you have to choose two logical conditions: for example, if the spend is greater than $3 and conversions are less than 1, the system will automatically blacklist this source.

Don’t forget to set up a period of time. For blacklisting, 1-3 days may be enough.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Expert’s wisdom on how to optimize popup campaign

Here you can find some useful tips from the experts on optimizing your ad campaigns on popup & popunder! You can choose your own strategy on optimizing or follow the additional tips, or even mix it.

Don’t forget about using the automatic platform features as they increase the performance and at the same time decrease the expenses and effort.

Tips from Luke Kling

The fewer variables you have in your initial campaign setup, the more likely it is that you are not overpaying for traffic and the fewer variables you have to optimize for. Mobile and desktop traffic are going to have different bids. Instead of setting up 1 campaign targeting for both mobile and desktop, create separate campaigns for them. Then, when you do your optimizations, you also won’t have to worry about optimizing for the device. The same can be done for GEOs, OS, browser, etc.

There are 2 segments you can optimize for in each campaign:

• Visitor Segments;
• Traffic Source Segments.

The Visitor Segments are standard things you need to analyze/optimize in every campaign: device, OS, browser, etc.

The Traffic Source Segments are the variables specific to the traffic source. These are the ones I tend to give the most attention to once I’ve done my basic Visitor Segment optimizations. For example, with RichAds, you would optimize the Site ID and Publisher ID.

If you want to do it like a Pro, setup automatic optimization rules. RichAds has this built-in, so there’s really no excuse not to do it! Otherwise, you can test trackers/ optimizers like TheOptimizer, Landingtrack, RedTrack, and soon, Voluum!

Luke Kling, Affiliate Marketing Expert, rules premium affiliate community affLIFT

Tips from Servando Silva

There are many things to pay attention to while optimize popup campaign. It all depends on which type of campaigns, verticals, and conversion flow you’re testing.

However, some variables you’ll always need to check when optimizing are the website IDs, the OS and browser. Filtering bots is one of the things I consider a must for Pops as where you can find more bot traffic than any other traffic source.

Servando Silva, Affiliate Marketing Expert

Tips from Ian Fernando

EPI. The only number that is important. Everything else is just tweaking.

Ian Fernando, Affiliate Marketing Expert

Tips from Nick Lenihan

The first thing you want to do is to make sure you have solid offers and landing pages. After you know you have that, you can look at the segments of traffic you’re buying and see what’s working and what’s not (i.e., Android > Chrome > WiFi or Android > Chrome > MTN). Eliminate the losers and scale the winners. If EPV > CPV, then scale (increase bids, use other traffic sources, etc.).

Automation is also very helpful for managing pop campaigns, such as traffic source rules (i.e. if spend >1.50 and Conversions < 1 pause website).

Nick Lenihan, Affiliate Marketing Expert

Tips from imAttila

Pick the best lander after 1000 visits to it based on landing page CTR and/or conversion; whichever seems to make sense.

Continue with more landers in the style that worked best.

Test the offer on the backend. Even the same offer on different CPA networks might perform differently.

imAttila, Affiliate Marketing Expert

Tips from Colin Dijs

A combination of the “3-Day Rule” and rule-based optimization based on cutting low-quality placements. Find more about this rule here.

.

Colin Dijs, Affiliate Marketing Expert

Find more tips from the experts about optimization on Pops in our e-book

Conclusion

Pop ads campaigns optimization might seem like a very busy task followed by handling high volumes of traffic and details to consider. But in the end it narrows down to these simple steps: user profile optimization, traffic sources optimization, converting landing testing, and utilising automatic features. With the knowledge of these peculiarities, you can try setting up optimization process for your popunder campaigns and get higher and higher results with the practice!

We at RichAds have prepared everything for you to optimize your ad campaigns at the platform on popup & popunder with ease! You can launch a pops campaign worldwide on 220+ geos from Tier 3 to Tier 1, getting the best results with the use of Performance Mode, Micro bidding, Automated rules and integrating conversion tracking tools. Run profitable popunder ads with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to optimize a pop ads campaign like a pro appeared first on RichAds Blog.

Pop-up and popunder ads are the ad formats that demand very little in terms of creatives but can deliver great profits. But what do they actually consist of that makes them so effective?

Here, we gathered the most vivid pop-up and popunder ads examples for leading verticals!

In this article we will show over 20 pop-up and popunder ads landing and pre-landing pages examples for the best verticals.

What is a landing page?

Landing page is a web page that opens in a pop ads tab and presents the offer. On pops it appears after a user clicks anywhere on a publisher’s website with a special script, depending on whether it’s pop-up or popunder ad, above or under the initial browser window.

For pop ads, a landing page is the only creative needed to advertise. Landings preserve everything needed to engage the audience and lead them into performing the targeted action. Usually they appear with a themed visual based on the niche, simple offer description and a strong call to action. Landing page is purposed to convert even the audience that isn’t initially interested in the product into clients, thus it must cover all angles.

Below we listed some advice to follow while composing pop-up or popunder landing pages. Keep them in mind as of some the performance of your promotion will depend!

Tips for landing page creation on pop-up and popunder ads:

• Make sure the page loading speed is optimal.
  Since people don’t expect the landing page on pop-up and popunders to appear, no one will wait for it to load. So as soon as it opens, users will have less than a couple seconds to evaluate the offer while leaning to close the new tab.
  
  It’s recommended that the page should weigh no more than optimal 200 Kb and load faster than 1 second. To lighten the weight you can compress images using such services as TinyPNG, Kraken.io or JPEGmini. Loading speed can be increased with locating the server the closest to a potential user, for example, by using fast hosting like TimeWeb, and connecting CDN or VPS.
• Check if the page is properly localised.
  As landing page is the first place users will learn about the offer, it must seamless to explore. Make sure the page is properly translated into language of the targeted audience and presents all the popular payment methods in the region.
• Research your competitors.
  In order to keep your pop-up or popunder advertising up-to-date, you might have a peek at what others do via affiliate spy tools. For pop ads you can look, for example, at SpyPop free service, which lists landing pages filtered by regions.
  
  There’s no need to make an exact copy of a landing page you’ve seen, but to know what’s trending right now in the approaches and working for other advertisers.

Pre-landing pages for pop ads

Apart from a landing page, on pops there is also another form of advertising — a pre-landing page. Usually a pre-lander comes before the landing page, and serves as a warm-up for the audience to increase engagement and familiarise with the product. Then, the users get redirected to the landing page with the main offer.

Pre-landing pages might contain interactive elements to engage the audience properly. Depending on the niche, the interactive elements will vary, for example, Gambling offers’ pre-landing pages will offer users a ‘freespin wheel’, and E-Commerce offers will offer a survey on the preferable clothes.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

20 pop-up and popunder ads examples for top niches

In this part we will break-down the landing pages structure by examples of pop-up and popunder ads for leading verticals according to RichAds ad network’s data.

Pop-up and popunder ads examples will be shown for the offers of:

• Gambling;
• Betting;
• Finance;
• E-Commerce;
• Media.

1. Gambling offers example on pop-up and popunder ads

Gambling is one of the top verticals to promote on pop-up and popunder ads, so there are plenty of examples what it should look like. The headline usually highlights main features of the offer, for example, time limited bonuses upon registration which form is placed below. The main call to action button is to “Join”, “Play” or “Create account”.

Main points of Gambling landing pages on pop-up and popunder ads:

• Simple registration form.
  There’s no need to overwhelm the audience will many fields to fill while registering as it might scare the users off. Stick to the email or mobile phone to start as following steps will demand more info towards the target action.
• Payment methods showcase.
  Since of the targeted action for online casino offers is to deposit, it is recommended to present the payment methods on the landing page. Thus, users will see that it’s simple to top-up their balance the way they want.

More examples of pop-up and popunder ads for Gambling offers:

2. Betting offers example on pop-up and popunder ads

Betting promotion on pop-up and popunder ads is an example of the most straightforward approaches. Such offers’ landing pages usually present the platform that shows bets tables or popular sports events happening at the moment. Users prefer to see the main features of sportsbook right away.

Main points of Betting landing pages on pop-up and popunder ads:

• Up-to-date sports events.
  Betting audience shows high activity during big events, so it’s important to highlight big tournament such as Football World Cup on the landing page.
• Emphasizing simple withdrawals.
  For Betting vertical the opportunity to withdraw funds is of high value for the users. Keep in mind that people place bets usually to earn money, so it’s essential for them to see that they can withdraw them fast and easy.

More examples of pop-up and popunder ads for Betting offers:

3. Finance offers example on pop-up and popunder ads

Finance landing pages on pop-up and popunder traffic usually approach the audience softly. Landing page doesn’t reveal the platform straight away, starting only with highlighting main features whether it’s a trading or investing platform. The main point is to demonstrate how easy it is to start earning on the product without losing anything.

Main points of Finance landing pages on pop-up and popunder ads:

• Easy-to-learn showcase.
  People might feel afraid joining complicated platforms, so on the landing page you can highlight providing guidance. The simpler it seems to start, the more engaged users will get along the way.
• Verified and secure.
  Users don’t want to part with their money straight away. So in order for the landing page to work, you might want to add clients’ reviews or other forms of proving the product’s effectiveness.

More examples of pop-up and popunder ads for Finance offers:

4. E-Commerce offers example on pop-up and popunder ads

E-Commerce offers on pop-up and popunder ads usually present the main page of the online shop. The landing page might showcase seasonal products, goods for sale and gifts for big purchases. The main point is to demonstrate the rich catalogue and that anything can be get as easy as in a physical shop.

Main points of E-Commerce landing pages on pop-up and popunder ads:

• Benefit of the deals.
  In order to push users towards performing the targeted action you might highlight how beneficial the purchase really is on the landing page. Listing seasonal discounts or time-limited sales on the main page is highly effective.
• Seamless shipping.
  Any user expects their goods to be delivered in time and without problems while ordering online. This can be highlighted right in headline of the landing page to ensure users see all the advantages.

More examples of pop-up and popunder ads for E-Commerce offers:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. Media offers example on pop-up and popunder ads

Media vertical is so-called an ‘umbrella niche’ that actually might include many different offers from personal blogs to YouTube channels. Landing pages for Media offers usually show the advertising resource straight away, highlighting methods to subscribe to it and get updates on the new content.

Main points of Media landing pages on pop-up and popunder ads:

• New content updates notifications.
  Highlight that users can keep in touch with the resource and new updates, such as subscribing to the mailing or bookmarking.

More examples of pop-up and popunder ads for Media offers:

Conclusion

Now you know what effective pop-up and popunder ads might look like by the examples in this article. We showed the most popular approaches used to compose landing pages for the verticals, but you might add some details from one to another. The only things that matter are keeping it simple, optimizing the page so it loads fast and properly describing the products.

We at RichAds have been working with pop-up and popunder traffic for many years, and are dedicated t make our platform the best to run these formats. You can launch an ad campaign on pops traffic right now on over 220 geos from Tier 3 to Tier 1! Start earning on pop ads with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 20+ examples of effective pop-up and popunder ads appeared first on RichAds Blog.

This article will dwell on what popups, popunders, and clickunders are, where to buy and how to earn on pop ads in 2025.

A short history of Pops ads

Let’s have a short walk into history. Pops advertising is one of the oldest types of web ads. And is it still alive? Yes, sure! Good things never went away. 

Everything began in 1997 when the first small window popped up on the page of Tripod.com. Ethan Zuckerman created it.

The main idea was to catch as much attention as possible and add an ad space on the page. The idea was great, but the execution was a little bit annoying. Some of the banners were programmed to run away from the cursor or were too hard to close. Early 2000s made this ad format a lousy reputation. The good news is the following: times change, so do ad formats. Pops advertising was reborn like a phoenix from super annoying windows that were hard to close into a profitable ad format. Now it’s time to tell you how to make money with pop up ads.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What are popups, and popunders?

First, let’s deal with the terms. Pops, popups, popunders, and clickunders: what does it all mean? Is it the same thing or not? You will know the answer about pop-up advertisement in online marketing in just a minute!

Let’s start from the very beginning: a new window that appears up or under the opened window is an example of pop ads or popup advertising (=pops). 

Depending on the spot where the pop appears they are divided into:

• popup — a new tab appears over the page you’ve been on;
• popunder or clickunder — a new tab appears under the initial page.

As you have already understood, popup is the most aggressive form of pops ads. It has both advantages and disadvantages. On the one hand, their intruding helps to achieve high ROI. But on the other hand, this format can be too annoying, so the users will close the popups even without seeing the content. 

In comparison with popups, the idea of using popunders looks much more attractive. This type of pops has a higher possibility to be seen. After finishing their own tasks the user will notice the popup and may get interested in its content. At this point, they are more likely to look into the offer rather than when they are interrupted in the middle.

Clickunder is also a type of pop ads. The difference with popunder is that a user gets to the offer page not after closing the pop-up window, but when he clicks on any place on the site. The thing is that the site with a clickunder has an overlaid grid on top of the main window, it is not visible to the user, however, when he clicks on it, the script redirects him to a new tab with an offer.

Both types of pops show nice results if the offer is proper. Mind the offer’s peculiarities while choosing between popup and popunder and looking for an appropriate pop ads network.

Why you should try pop ads: pros and cons

Lots of affiliates make money with pop-up advertisement in online marketing. It’s very popular among newbies and experienced affiliates. There are several reasons for it. Let’s figure out the pop-up ads advantages and disadvantages. 

Cons of pops ads:

• They may annoy users. That’s why it’s so important to set up the impressions’ frequency of your offers not to overwhelm your audience and not to lose money.
• Pops can affect the SEO of websites. We can’t be 100% sure but you should keep it in mind if you want to monetize your websites using pops. 
• There is bot traffic. It is said that pop traffic is full of bots. However, each network is constantly improving its instruments of blocking bot traffic to protect its reputation. It’s important to choose a popunder ad network with high-quality traffic.

Pros of pops ads:

• The easiest format to master.
  For earning with pop ads you don’t have to use creatives (as in other ad formats) or possess advanced technical skills. The only element you need is a converting landing page. That’s what we call pop ads banners. The fewer elements between the customer and the target action, the easier it will be to test and learn. A landing page you can find in the affiliate network. You don’t have to think of creatives and banners.

• Pop up ads cost is low.
  How much do pop up ads cost? Pop traffic is cheaper than Facebook, Instagram, paid search, or native ads. It works according to the CPM (cost-per-mille) model where you pay for 1000 impressions. For this type of traffic, it’s the same as CPC (cost per click), since the conversion to the landing page occurs right after the click. CPM is used to make the calculation more convenient.
  
  It seems that nothing good may be cheap. But it’s wrong for pops advertising. The main benefit of them — you still can find cheap pops traffic in the best popup ad networks. Magic!

• Huge traffic volumes and widest audience outreach.
  Pops can be seen on different entertaining websites with a huge number of users. Audience size depends on the pop ad network you choose but the amount of traffic is impressive by default.
  
• Pop ads traffic works with consumer goods.
  The audience here is quite diverse and end up making a good brand awareness.
  
• Pops are adapted for different devices (desktops, laptops, mobiles, and tablets) and platforms (unlike push notifications they work with iOS).
  
• Popunders are really hard to miss.
  Unlike push ads they don’t require users’ permission to be shown, and despite the fact that they appear not directly on the same page users are on — they’re quite noticeable and will be paid attention to eventually.

Wait: should we still use pop ads in 2025?

While new ad formats appear, some advertisers are still faithful to good old ad formats like pop advertising, despite the pop-up ads advantages and disadvantages. To make a long story short, here are some main points why you should try popunders today.

⚡ Everybody heard about banner blindness. Today only 2 ad formats may say that they are more or less fighting it. The first one is push ads; the second one is pops ads. An excellent alternative to display ads is finally found!

⚡ One of the great advantages of popads banners is that they show higher CTR than banner ads. It’s tough to ignore them. If the landing page is exact and the offer is good — nothing interferes with you from getting profit.

⚡ Speaking about CTR, it’s hard to ignore one more parameter, ROI. The low cost of one impression and high visibility make this format one of the best-performing ones. Some campaigns show a boost of the ROI up to 150-200%.

What affiliate marketing experts think about popunder traffic advertising in 2025

Pops can still be a good source of revenue in 2025. Popunder traffic was supposed to be dead years ago, but here we are in 2025 still discussing it.

 

Nick Lenihan, Affiliate Marketing Expert

I’ve been running popup traffic for about 15 years, and I’ve managed about 15.000 pop media buyers over the years. Pops have been a reliable source of traffic for affiliates for a long time, and I don’t see that changing anytime soon. The volume of traffic available is still pretty high, and it’s CHEAP.

You need to be creative or find an affiliate offer with a great landing page, but there is still a lot of potential for making revenue with pops.

Luke Kling, Affiliate Marketing Expert, rules premium affiliate community affLIFT

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to generate pop traffic?

Now you know a bit more about this type of ad. It’s time to focus on another important point: how do you generate pop-up advertisement in online marketing?

The user goes to the page with his favourite series. As a rule, such entertaining sources contain a special code that makes the pop-up appear. Sometimes the user can be interrupted by the new page that opens above the main page.

How can the user trigger this?

To go to the page with a special Javascript code or to click a certain part of the page is enough for the new window to appear. In other cases, the user also has to click the button or try to close a popup to trigger a new tab.

If the user deals with a popup, the advertising page will close a proper screen. But to return to his page he will have to perforce see the content of the popup. If the page looks attractive and the offer is timely the possibility to get conversion is quite high. The key point is to find your target audience.

What difficulties may everybody face running pops and how to deal with them?

A lot of people think that because it is cheap traffic that it can generate revenue right away. Sometimes you will spend 100$ and not convert anything. It is all about understanding the type of pop traffic you are getting and the quality of it. I try to tell other advertisers to treat pop as an impression and not like a click. The assumption that it acts like a click doesn’t mean that you generate any sort of revenue.

Ian Fernando, Affiliate Marketing Expert

Briefly with RichAds: Start with pop traffic read here.

Landing page: the key to conversion

How to use popads and how to actually create pop up ads? Pop ads earning fully depends on the landing page with the offer. This is the first and only possible chance to grab the user’s attention. One more argument why pops ads are good for beginners: no more creatives are needed.

Conciseness and clarity of the message on the landing page are crucial speaking about pop ads. The user doesn’t have time to read huge texts with all the pros and cons of your offer. 

Choose a landing page with short texts and large font sizes — such pages should be maximum clear and notable. 

Use clear calls to action (“click” and “register”) and bright images that can interest the user just in a second.

The other practice to convert pop campaigns successfully is to use pre-landing pages. Sometimes moments of gamification and engagement means a lot. It’s really hard to stop if you start interacting with a page.

What verticals are good to run with pre-landing pages on pop ads traffic:

• Dating;
• Gambling;
• Finance;
• eCommerce;
• Betting;
• Sweepstakes.

Finally, the main answer to the question “How can I earn money by pop up ads? is “Find a great landing page!”

There are many things to pay attention to. It all depends on which type of campaigns, verticals, and conversion flow you’re testing.

Pops is still one of the easiest ways to learn affiliate marketing and get started. We can’t ignore the fact that this type of traffic is a bit saturated, and you need to have the advantage to make things work, but popups help you learn the basics as it works with low payout offers and the traffic is cheap. Also, since you don’t need banners to get started with pop traffic, you can use it as a way to learn tracking and earn your first 2-4 figures per day.

Servando Silva, Affiliate Marketing Expert

Do you want to try something familiar to popunder ads? Here we are with the new advertising format. Domain Redirect traffic shows 7 times higher CR than Pop ads!

How much does a pop up ad cost

The first thing any affiliate marketer should know is that popunder ads are sold on CPM basis.

CPM or Cost per Mille is a pricing model in online marketing advertising. The word Mille (also used as Mile) comes from Latin and means the same as 1000 impressions.

CPM (Cost per Mille) meaning implies that you pay for every 1000 impressions of your ads. When it comes to pop up advertisement, you should keep in mind that impression and click seem to be equal here because the user sees the pop up page while is browsing the page he is interested in. He is not able to click on a specific banner, everything happens randomly. So pop ads costs counted as impressions.

CPM costs for popunders may vary in different geos. For example, at RichAds advertising network pop ad cost starts from $0.5 in Tier 3, and from $1 in Tier 1.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to choose top popunder ad network

To place the ads on the popups, you don’t have to be a website owner with lots of visitors. Pop up ad networks have already got the job done and collected publishers who agree to place pop ads on their websites. 

An affiliate marketer who wants to buy cheap popunder traffic has a lot of options nowadays. The main problem is to choose the best network among others that position like best pop up ads networks.

Choosing the best pop up ads network for your needs, look at:

• volumes available in the network;
• anti-bot solutions that will help to deal with bot traffic;
• available targeting options for better start and optimization;
• automatic features for easy optimization. 

One of the best pop traffic networks – RichAds – provides all of these points.

We’ve made а chart to compare all the major pop networks so that you could decide where to buy traffic. You can find a detailed comparison analysis here.

Finally, there is no answer to which popup ad network is the best. Someone needs cheap pop traffic and nothing else. Another is searching both for quality or automatic features. Everyone chooses something that they need.

Verticals working with pop ads

Pops reach a broad audience of users with different needs. Choose offers that work for a huge percentage of the population with different needs because popup traffic is not very easy to target. 

Better offers are offers that are suitable for such a diverse audience. Too directional offers may not perform well. 

Have a look into the vertical that’s easy to convert. Offers with lower payouts are usually easier to convert on pops ads. Try them, especially if you are a beginner. 

Pop up ads earn money on the following verticals: 

• Dating;
• Gambling;
• Betting;
• eCommerce;
• Finance;
• Sweepstakes;
• Apps & Utilities.

What affiliate marketing experts think about how to use profitable verticals to earn money on pop up ads in 2025

Verticals with mass appeal work good for pop ads earning (sweeps, casino, dating, downloads, etc.) because there isn’t much targeting available that you’d need for niche offers.

Nick Lenihan, Affiliate Marketing Expert

There are many things to pay attention to. It all depends on which type of campaigns, verticals, and conversion flow you’re testing.

A few clear examples are sweepstakes, dating, gambling, and apps.

Here are some recommendations on the vertical or type of offer – geo. Tier 1 geos tend to have good sweeps and dating offers, both on CC-submit and SOI/DOI conversion flows. But don’t forget about Tier 2 and Tier 3 geos as many times they have better-converting traffic, and you just need to find the right offer to make money. Also, many Tier 3 geos have a ton of volume available to buy.

Servando Silva, Affiliate Marketing Expert

Opt in for PUSH database, smart links, pin submits, Dating. Asian and African geos are for Dating. Euro geos are for pins.

imAttila, Affiliate Marketing Expert

How to make money with pop ads

How can you make money with pop-up ads? Let’s have a look.

Making money with pop ads relies on 3 main things: an offer, a landing page that loads quickly and a pop ad network. All of them are super important for your success.

Let’s say you’ve already chosen your offer and landing page. Now all you need to do is launch your campaign on the Pops network you’ve chosen.

Affiliate marketers tend to test the same offer in different networks to determine which one works better. Don’t give up on such practice: the same offer may show bad results in one network and bring a lot of conversions in the other one. By the way, it’s better to ask each network what traffic types it provides: popup or popunder. 

Let’s look at how to create pop up ads on the example of RichAds ad network. It works with popunder and clickunder formats. 

Register in a few clicks — and you are ready to launch your first campaign.

You need to just select pops ads. If you have any questions you can turn to your personal account manager whose contacts you will get after making a deposit. 

How to launch a pop ads campaign

Now we will tell you the most important parts about how to create pop up ads with RichAds!

1. Choose Performance Mode for better optimization

We recommend going with Performance Mode as it is the best choice for beginners. It’s a RichAds platform’s feature that helps with the optimization process. What does it do? It updates fresh whitelists everyday so you get the best traffic sources to effectively run your popunder campaign. That makes manual optimization less a necessity and you get way better results than by manually optimizing the campaign.

2. Choose the device you will launch your campaign on

You can launch your pop ads campaign on Mobile, Tablet and Desktop. We recommend you always run separate campaigns for Mobile and Desktop as CPM bids and landing page formats for them vary.

Your account managers will help you to choose a profitable bid as they’re interested in your profit.

3. Set up Targeting options

RichAds platform provides plenty of parameters to target your campaign so that it hits the expected audience properly. Here’s a short summary of targeting parameters you can set up for your pops campaign:

We recommend setting options as broad as possible in order to collect as much data on the best and least converting segments. It will help with optimization after the campaign has been running for a while and collect sufficient data on performing sources. According to this information you will be able to turn off the non-converting targeting options, traffic sources, and adjust schedule as if you see some time during the day brings better results.

4. Set up the impressions frequency

We strongly recommend to specify a Visit cap in order to avoid quick budget spend. Otherwise, users will see the ad endlessly. The recommended limit is 1 visit per user in the period of 1 day.

5. Start with Premium sources

We recommend starting your pops campaign on Premium sources as they show the highest performance, no matter what niche you promote. Also it’s better to turn all Premium sources on at the very start of the campaign. Only after a while your campaign has been on, you can know which are the most effective for sure. You can turn off the ineffective ones to optimize your campaign later.

You can scale your campaign by turning on Standard and New (added not longer than 7 days) sources.

6. Adjust Whitelists to boost conversions

Whitelists are the lists of traffic sources that bring the best conversions for your offer. You can consult with your account manager from RichAds to provide you with a Whitelist picked exactly for your specific offer.

You can add poorly converting sources to Blocklists to prevent paying for what doesn’t work for you.

You can also set Automated rules for sources that by a specific condition (spend, conversion per period) will add sources either to block- or whitelists.

Here you can find the detailed tutorial on how to launch a pops campaign with RichAds step-by-step!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Optimization on popup traffic: how to get profit

Optimization plays an important role in working with pops. Without it, you will hardly achieve good results.

Sometimes, the campaign starts getting conversions on the first day, but it’s not necessary. Wait at least 2-3 days to get enough data. If you didn’t get any conversions, this is nothing to optimize here. Look for mistakes or try something else.

If you are lucky and get some conversions, think about what options you’ll optimize first: information about the users or traffic sources.

Optimization of traffic sources seems to be more challenging because of the great volumes of traffic.

The main goal of their optimization is to make block- and whitelists. Whitelists are the sources that bring conversions. Sources that cost much and bring no conversions are added to blacklists. To make a blocklist you should analyze traffic for 1-3 days. To make a quality whitelist you will need more time, for example, 7 days. 

It’s important to understand the structure of the traffic sources to make black- and whitelist. The smallest source is a separate website. Several websites construct a publisher and a few publishers make a zone.

Among the other parameters you can optimize those that you’ve set broadly in the first place, such as schedule, regions, device brand and models. For example if you’ve been running your campaign 24/7 and notice that at some time during the day you get less or no conversions at all — you can switch those hours off.

Pop ads earnings

Let’s have a look at the case studies to see how much you can make on pops. Earnings may vary in different countries and offers.

Here are some case studies to explore Pop ads earnings at RichAds:

• Сase Study For Casino Offer With 74.48% ROI On Pop Ads In Japan
• Gambling Offer On Bangladesh With 119% ROI Using Pop Ads
• mVas Offer On Peru With A 180.58% ROI (CPA $0.32)
• 310% ROI With Gaming Mobile Subscriptions

Conclusion

The clock is ticking but pop up advertising is very much alive. And it’s not likely to change. This traffic source is time-tested and verified by experienced specialists. Affiliates still make money with popups. It’s time to launch pop ads too!

Choose promising advertising offers and profit from RichAds traffic.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently Asked Questions about Pops Traffic

The post How to make money with Pop up ads in 2025 appeared first on RichAds Blog.

Since popunder ads are one of the oldest ad formats out there, making your mind on the best popunder ad network is quite challenging… But not anymore!

Here, RichAds ad network‘s team has compiled a list of over 20 top pop ads networks, presented exactly so you can know what each of them is profound in!

In this article we will share a list of the best popunder, clickunder, on-click ad networks that provide popunder traffic and tell you about each of them!

What defines the best popunder ad network?

While the top pop ads networks were being put, we were paying attention to several key-points in their performance and coverage. Some popunder ad networks are noticeable by their features or advanced optimization tools, others for sources, niche orientation, etc. That’s why for each of them we set a universal highlighting system of which they are placed in as the top pop ads networks!

For example, for each platform in this list of popunder ads networks we highlighted these points:

• Audience reach.
  This point shows an average traffic volume, presented, for example, in ad impressions per period in pop ads network.
• Geos coverage.
  It shows how many countries can be targeted while launching campaigns on a certain popunder ad network. Sometimes, if the info is not public, we share Tier coverage.
• Minimal deposit.
  This is shown to estimate how much it takes to start working in an ad network.
• Minimal CPM.
  We listed a minimum CPM bid for you to get a taste on what the costs will be at the certain popunder or clickunder network. Please, note that some among the listed best popunder networks might favour a different bid model — CPV (cost per view).
• Managers’ assistance.
  This is to know what you can count for in terms of assistance with setting up campaigns or resolving issues.
• Payment methods.
  Platform’s supported payment methods to add funds to account or winthdraw.
• Targeting options.
  Judging by available targeting options, you can expect how thorough your campaign can reach the needed audience.

Warning!
If some mentioned highlighting options are not specified, it means they are not publicly shown by the pop ad network.

The list of 20+ top pop ads networks

Now let’s finally get to the point of uncovering the best pop ads networks!

Here’s a full list of the best ad networks for pop traffic that are going to be placed in this article:

1. RichAds

RichAds is a top-notch advertising platform that has made a pretty good name in the affiliate marketing community. Apart from years of providing quality-oriented services, RichAds has significantly gained in coverage so that now the ads come with 5+ billion impressions daily! At first, the ad network was known as a provider of different types of push ads but since 2019 it also known as one of the best pop ad networks.

The high traffic quality is backed with verification by AdScore, an internationally acknowledged filtering solution against bot and fraudulent traffic. At RichAds ad network users can filter traffic themselves by targeting parameters, and choosing traffic source groups (Premium, Standard, Remnant and New), along with in-house optimization tools.

RichAds focuses on providing user-friendly and powerful optimization features:

• Performance Mode. RichAds’ unique feature that provides campaigns with fresh whitelists, the best converting traffic sources for the offer, on a weekly basis.
• Microbidding. This feature allows users to set custom bids on certain targeting parameters within one campaign and reduce expenses.
• Target CPA. This mode optimizes campaign’s parameters in order to target the desired CPA.
• Automated rules. A very popular ad networks’ feature that allows to sort traffic sources into either whitelists or blacklists by certain criterias.
• Multi-format. Users can scale campaigns across all available ad formats: push, iOS in-page, pops (popup and popunder), native and direct click.

RichAds’ managers can assist users with setting campaigns’ parameters, choosing the optimal bid and can provide whitelists exactly for the offer. More to that, the platform’s blog and YouTube channel are a perfect source of educational and useful insights into the affiliate marketing industry.

RichAds ad network has also been commonly acknowledged by many impactful resources, holding awards as “The best iGaming traffic source” in 2022 by SiGMA Europe and very recently the title of “Best breakout traffic source” during Affiliate World Dubai 2024!

Highlights:

• Audience reach: 5+ billion ad impressions per day;
• Geos coverage: 220 countries;
• Minimal deposit: $150;
• Minimal CPM: $0.5;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Capitalist, Payoneer;
• Targeting options: country, city, region, device (desktop, mobile, tablet), device model, device manufacturer, OS, browser, browser language, connection type, carrier, ISP, schedule.

RichAds ad network works with all the most popular verticals for popunder traffic, including Gambling, Betting, Dating, Finance, E-Commerce, Utilities, Antivirus, Nutra and Sweepstakes. Also the platform is fully powered to be integrated with conversion tracking solutions.

Check out top cases on RichAds traffic:

• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer on Canada with 23% ROI on push ads
• Gambling offer in Bangladesh with 119% ROI using pop ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. ROIads

ROIads is a fast-growing pop and push ad network, offering premium traffic and AI-driven bidding to maximize conversions. With 900M daily impressions, it provides high-volume, high-quality pop traffic for advertisers looking to scale campaigns profitably. ROIads popunder traffic is ideal for iGaming, Betting, Antiviruses, Telecom (mobile carriers content), Blogs & Media, E-commerce, Dating, offering strong engagement and conversion rates.

Highlights:

• Massive reach: 900M+ daily impressions across top geos for pop ads like Indonesia, Serbia, the USA, Saudi Arabia, and Egypt;
• AI bidding technology & Micro bidding: Smart bid automation for source-level traffic control and cost optimization;
• Advanced Targeting: Fine-tuned targeting based on geo, device, OS, browser, connection type, and source-level data;
• Competitive Pricing: CPM rates starting from $0.5;
• Seamless Conversion Tracking: Supports postback integration, whitelist/blacklist strategies;
• Minimum deposit: $250;
• Manager’s assistance: Yes, for deposits of $500+;
• Payment methods: Bank cards, wire transfers, Capitalist (other options available upon request).

With its global reach, powerful automation, and high-quality pop traffic, ROIads is a great choice for advertisers looking to scale popunder campaigns with optimized costs and high ROI.

3. Clickadu

Clickadu is an ad network that is well recognised in the affiliate marketing industry by its approach to attract publishers and advertisers. And no wonder they have over 5+ billion ad impressions every day and more than 3000 active publishers! Not so long ago Clickadu platform entered its 2.0 stage as they improved user interface and features. Now Clickadu provides advertisers with the opportunity to start campaigns with several ad formats, including popunder ads, as well as offers well-figured optimization tools such as SmartCPM.

Also Clickadu emphasizes the conversion trackers integration available, hand-pick bot filtering and fast-response support managers team.

Highlights:

• Audience reach: 5+ billion ad impressions per day;
• Geos coverage: 200+ countries;
• Minimal deposit: $100;
• Minimal CPM: $0.3;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, WebMoney, Paxum;
• Targeting options: country, state, city, connection type, OS, device, manufacturers, model, browser, browser language, proxy.

Regarding all the mentioned above, Clickadu is fully justified to be in first row of the best popunder ad networks!

4. Zeropark

Zeropark is a well-known advertising platform made by Commerce Media Tech, now operating across different ad formats, like pop ads, domain redirect ads and search marketplace ads (premium members only). Zeropark provides a user-friendly self-service advertising solution, which can be intuitively utilised to run ad campaigns worldwide. Plus to that, Zeropark introduced a 30-day onboarding period for any newly signed client.

Zeropark operates popunder ads at CPV (cost per view) model, which charges for a single viewer’s visit, rather than the usual CPM (cost per mille) model, which charges per 1000 impressions. Regarding that, the bids for pop ads on Zeropark are calculated according to the supported model.

Highlights:

• Audience reach: 60+ billion ad impressions per month;
• Geos coverage: worldwide from Tier 3 to Tier 1;
• Minimal deposit: $200;
• Minimal CPV: $0.0001;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal;
• Targeting options: country, region, city, device, OS, browser, RON, source, keyword, multi-GEO.

Despite the not so popular bid model, Zeropark is still granted to hold its place as one of the top popunder ad networks!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. PropellerAds

PropellerAds is a performance marketing platform that has been around since 2011. Now PropellerAds claims to be one of the biggest ad networks with over 12 billion ad impressions daily, and over 32000 active advertisers. PropellerAds is known as a popunder advertising network but it also offers push ads, and other traffic types.

The platform provides an easy-to-learn interface along with optimization features such as SmartCPM and CPA Goal. The main advantage of PropellerAds is the traffic quality, as it’s being filtered by both AI-based anti-fraud technology and manual flagging system.

Highlights:

• Audience reach: 500+ mln daily for popunder;
• Geos coverage: 195+ countries;
• Minimal deposit: $100;
• Minimal CPM: $0.1;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, UnionPay, Skrill;
• Targeting options: country, region, device, OS, browser, connection type, carrier, ISP, browser language, schedule.

Taking all into account, PropellerAds is a very popular platform and definitely deserves to be among the top pop ads networks!

6. Adsterra

Adsterra is a self-service advertising platform that was founded in 2013. Now Adsterra operates with over 40000 partners along with holding its own CPA network. The platform’s main field of work lies within five ad formats, including popunders, in-pages, native ads, display ads and social bar ads. As part of Adsterra’s platform, clients can use APIs to export data and add conversion trackers already integrated with the platform.

Adsterra also provides several optimization tools to boost campaigns’ results, which are Smart CPM, CPA Goal and Custom bidding.

Highlights:

• Audience reach: 30+ billion monthly for popunder;
• Geos coverage: 248 countries;
• Minimal deposit: $100;
• Minimal CPM: $0.1;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, UnionPay, Capitalist, Paxum;
• Targeting options: country, region, city, device, OS, browser, connection type, carrier, browser language, schedule.

Adsterra has taken its niche, but who else if not it to close the fifth placement of the best popunder networks?

7. Kadam

Kadam is one of the largest advertising platforms in the affiliate marketing industry that provides launching clickunder ads. The platform was founded in 2012 and since then started rapidly expanding its coverage, now offering such powerful ad formats as clickunder, push ads, banners, native, on-site and in-app push ads.

Kadam provides a complete self-serve platform with built-in anti-fraud system and analytics tools. Also at Kadam users can utilise a CPA Target feature which automatically adjusts bidding to get as many conversions within the set CPA.

Highlights:

• Audience reach: 10+ billion ad impressions daily;
• Geos coverage: 195 countries;
• Minimal deposit: $100;
• Managers’ assistance: yes;
• Payment methods: bank card, Paxum, PayPal, WebMoney, alternative payment methods;
• Targeting options: country, regions, device, browser, connection type, carrier, ISP, vertical, schedule, language.

8. AdCash

AdCash is an advertising platform, founded in 2007 by european entrepreneurs and now serving over 195 countries. AdCash works with such formats as pop-unders, interstitial, in-page push, native and banner ads. The platform aims to provide the most certified pool of exclusively picked publishers, so that every campaign can become mutually beneficial for both parties.

AdCash ad network’s first priority is to make geo targeting cost-effective, so one of its main features allows you to set 3 bids per country according to traffic performance.

Highlights:

• Geos coverage: worldwide from Tier 3 to Tier 1;
• Minimal deposit: $100;
• Minimal CPM: $0.17;
• Payment methods: wire transfer, bank card, PayPal, Capitalist, Skrill, alternative payment methods;
• Targeting options: country, region, city, device, OS, browsers, models, ISP, carrier, connection type, browser language;

9. Clickadilla

ClickAdilla is a multi-format ad network that was founded in 2017. The self-service platform supports running campaigns in 13 ad formats, including on-click (popunder), push, in-page, banner, tab links, native, in-app and others. ClickAdilla fastly gains popularity as only on popunders the amount of daily impressions is already above 10 million! The range of advertisers is also quite sufficient — over 15000.

Among many ClickAdilla’s features there are two most noteworthy — HotOffers, which allows to get CPA offers just like from a CPA network, and DSP that allows integrating third-party traffic sources while managing on the one platform!

Highlights:

• Audience reach: 4,5+ billion ad impressions daily;
• Geos coverage: 240+ countries;
• Minimal CPM: $0.5;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Paxum, WebMoney, Capitalist, Robokassa, PerfectMoney, CoinBase, Payeer, alternative payment methods;
• Targeting options: country, region, city, device, manufacturer, model, browser, OS, connection type, carrier, browser language, I2P location.

10. TrafficStars

TrafficStars is a multi-format ad network that was founded in 2014. The platforms provides users with a really wide range of advertising formats, which are popunder, push, banners, native, interstitial, video pre-roll, video IM slider and video x preroll. In 2019 TrafficStars went through rebranding, and very recently introduced its own CPA advertising network with in-house offers.

TrafficStars platform is integrated with many third-party solutions including conversion trackers, and offers several optimization tools, for example, optimizer and automated rules.

Highlights:

• Audience reach: 7+ billion ad impressions daily;
• Geos coverage: 240 countries;
• Minimal CPM: $0.1;
• Minimal deposit: $100;
• Payment methods: wire transfer, bank card, Paxum, CoinGate, Capitalist;
• Targeting options: country, region, browser language, device, manufacturer, model, OS, browser, carrier, keywords, proxy.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

11. MyBid

MyBid is a new generation advertising platform that, since the very first look at it, strives to provide maximum user-friendly interactions. MyBid has expanded its coverage across multiple powerful formats such as popunder, in-page, web push, video ads, banners and native.

The platform’s main focus is provision of all needed components to start, like free creatives templates. Also MyBid’s team is really looking into a client-oriented approach, offering assistance from their managers team in terms of launching and running campaigns.

Highlights:

• Audience reach: 5+ billion ad impressions daily;
• Geos coverage: 200+ countries;
• Minimal deposit: $100;
• Payment methods: wire transfer, bank card, Paxum, Capitalist;
• Targeting options: country, city, device, OS, browser, language, ISP, carrier.

Considering all the pros of MyBid, it definitely is the platform to close the first ten places of the top popunder notification ad networks!

12. UngAds

UngAds is a relatively young advertising network that first appeared on radars in 2015. The platform has been improving ever since, now offering a complete self-service platform and advertising on three leading formats: clickunder, push and native. UngAds managed to gather about 500,000 publishers and is still expanding.

The platform features its in-house automated optimization mode which helps compiling whitelists/blacklists and reduces expenses. Plus to that, UngAds is fully compatible for integrating with various conversion trackers.

Highlights:

• Audience reach: 800+ mln ad impressions daily;
• Geos coverage: 190+ countries;
• Minimal CPM: $0.3;
• Minimal deposit: $100;
• Payment methods: wire transfer, bank card, Paxum, PayPal, Payoneer;
• Targeting options: country, city, device, browser, OS, browser language, vertical, carrier, schedule.

13. PopCash

PopCash is a specialised popunder ad network that was launched in 2012. PopCash operates a fully capable platform powered by their own ad server. No wonder they need it, the active publishers amount exceeds 120000! Also the ad network focuses on filtering traffic with both internal and third-party tools.

PopCash also provides an automated rules feature for automated whitelisting and blacklisting, along with an analytics dashboard to closely monitor campaigns’ progress. The bid model of PopCash is CPV.

Highlights:

• Audience reach: 4+ billion ad impressions monthly;
• Minimal CPV: $0.0002;
• Minimal deposit: $5;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Paxum, PayPal, Payoneer;
• Targeting options: country, region, vertical, OS, the rest are upon request.

14. HilltopAds

HilltopAds is an advertising network, first introduced in 2013. The platform operates with the most popular ad formats, which are pops, push, video ads, display ads and direct links. HilltopAds support the CPM model, but CPA model can be accessed upon request. Also the ad network focuses on providing exclusive solutions for valued partners.

On top of that, HilltopAds owns its internal ad server solution, along with in-house anti-fraud filtering and anti-AdBlock technology. Users can also access real-time analysis of their running campaigns.

Highlights:

• Minimal CPM: $0.1;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, Paxum, PayPal, ePayservice, WebMoney, alternative payment methods;
• Targeting options: country, city, device, browser, OS, browser language, connection type, carrier, ISP.

15. AdMaven

AdMaven is an advertising network that first appeared in public in 2012. Since then the platform has been constantly renovating and growing, now having over 25000 publishers and advertisers. AdMaven works across multiple ad formats, including pops, push, interstitial and banner ads. For popunders AdMaven offers a CPV model, which gains popularity for this ad format.

AdMaven’s advertising platform provides an easy-to-use, yet basic solution, which might be enhanced via API integration with other tools. Nonetheless, the AdMaven team is dedicated to providing quality traffic, which they backed with utilising anti-fraud tools and in-house technology.

Highlights:

• Audience reach: 2+ billion ad impressions daily;
• Minimal CPV: $0.0001;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, Payoneer;
• Targeting options: country, device, OS, browser, connection type, ISP, carrier, schedule, browser language.

16. EZmob

EZmob is a complete self-serve advertising network, preserving five most popular ad formats to run campaigns on: pop-under, display ads, push, native and calendar. The platform shows a really rich functionality, regarding setting up and optimizing campaigns, introducing automated tools. Although EZmob operates with many ad formats, the popunder traffic remains their main focus.

EZmob also pays careful attention to clients’ needs in terms of campaigns’ targeting, which are quite broad so that popads can reach all the targeted audience.

Highlights:

• Audience reach: 1+ billion ad impressions daily;
• Geos coverage: 220 countries;
• Minimal CPM: $0.1;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, WebMoney, Paxum, BlueSnap, Capitalist, Payoneer, alternative payment methods;
• Targeting options: country, region, city, device, browser, OS, connection type, carrier, schedule, subID.

17. JuicyAds

JuicyAds is one of the oldest advertising networks, being publicly launched in 2006. Since then they’ve completely renovated the platform, and now are a self-serve advertising platform mostly focusing on Dating niche. Apart from providing the opportunity to run pop-under campaigns, users can also launch banner ads, interstitials and native ads.

JuicyAds is filled with features to improve advertisers’ campaigns, including an auto-optimization tool called Adsistant. It blocks unproductive traffic sources and suggests improvement on targeting parameters to increase CR!

Highlights:

• Audience reach: 1+ trillion ad impressions in total;
• Geos coverage: worldwide from Tier 3 to Tier 1;
• Minimal CPM: $0.3;
• Minimal deposit: $100;
• Payment methods: wire transfer, PayPal, Paxum, ePayService, alternative payment methods;
• Targeting options: country, device, niche, browser, OS, connection type, carrier, language, IPS, schedule, Alexa ranking.

18. ExoClick

ExoClick is an ad platform, working with more than 20 ad formats and providing services across 65000+ web and mobile publishers. The advertising network has spread worldwide, allowing to run campaigns on popunders, push, native, banner, direct click and other ad formats. The platform also features RTB (real-time bidding) which allows to get the best optimal bids for campaigns on auction.

ExoClick is well-filled with tools, both internal and third party. Thus, users can utilise in-house automation tools to adjust biddings according to campaign’s desired CPA or to block non-converting parameters. Also, ExoClick provides an automatic optimisation landing page algorithm to speed up testing.

Highlights:

• Audience reach: 13+ billion ad impressions daily;
• Minimal CPM: $0.1;
• Minimal deposit: $200;
• Payment methods: wire transfer, bank card, Paxum, UnionPay,  alternative payment methods;
• Targeting options: country, region, device, OS, language, browser, carrier, IPS, schedule.

19. AdOperator

AdOperator is another relatively young advertising network since it started only in 2018. The platform works with only the most popular ad formats — popunders, push and in-page push ads. But despite that they achieved really good results in over 3 billion ad impressions per day! Also AdOperator emphasizes the top verticals for working with pop-under ads which are Gambling, Betting, Dating and Sweepstakes.

Among AdOperator’s features users can find the CPA optimization tool which is paired with info gathered by conversion tracking and allows adjusting campaigns to run within desired CPA.

Highlights:

• Audience reach: 3+ billion ad impressions daily;
• Geos coverage: 200 countries;
• Minimal deposit: $100;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Paxum, PayPal, WebMoney, AliPay, Capitalist, Payoneer, alternative payment methods;
• Targeting options: country, language, OS, version, browser, connection type, carriers, ISP.

20. PopMyAds

PopMyAds is a pop ads oriented ad network that provides a solution for in-depth pops advertising. The platform has over 200000 active users and up to 99% consumer satisfactory level! PopMyAds pays close attention to building such a platform that provides users with full control over their campaigns in terms of targeting and bidding.

Also PopMyAds hold a particular focus on popunder traffic sources quality, so they built an advanced anti-fraud solution that filters all proxy, bot and low quality traffic.

Highlights:

• Audience reach: 300+ mln monthly traffic;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: PayPal, and other methods upon request;
• Targeting options: country, OS, browser, source, vertical.

21. TrafficShop

TrafficShop is another veteran ad network that has been around since 2008. During all this time TrafficShop developed and innovated their platform, which now provides launching campaigns on pop under traffic, skimmed traffic, display banners and native ads on both mobile and desktop. The platform is fully compatible for integration with S2S (server-to-server) tracking solutions and guards traffic quality with internal anti-fraud filtering technology.

At TrafficShop you can add multiple landing pages into one campaign, set campaign quality type (a website type) and choose a certain amount of traffic to be received for campaigns.

Highlights:

• Audience reach: 50+ mln daily traffic;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Paxum, PayPal, alternative payment methods;
• Targeting options: country, region, city, language, browser, OS, device, connection type, carrier, ISP, schedule, source.

TrafficShop might be in the very end of this list, but it’s anyway honoured to be mentioned as one of the top pop ads networks out there!

Conclusion

Popunder or clickunder ad networks are a very tight market with various pros and cons for each. Only now, knowing the best offers available, you can choose among the top pop ads networks and define your popunder advertising experience!

We at RichAds have been working with popunder ads since 2019 across multiple popular verticals and know the drill! On our platform you can launch a pop ads campaign on over 220 geos worldwide from Tier 3 to Tier 1. Start earning on pops advertising with RichAds quality traffic right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 20+ pop advertising networks in 2025 (popups & popunders) appeared first on RichAds Blog.

If you are wandering the net looking for the best spy tool for pop ads — we got you covered!

Here, you can find a list of the best popunder spy tools, along with free ones and even those out of service, gathered for you by RichAds ad network!

What is an affiliate marketing spy tool?

Spy tool — is an online instrument that allows you to look at the creatives and campaigns’ details run by your competitors via ad networks or traffic sources. Spy tools’ system tracks the campaigns and preserves the collected creatives or data, for example, a landing page of a pop ads campaign.

There are many different spy tools dedicated to monitoring various traffic sources’ campaigns, including Facebook, TikTok, push, pops, native, etc.

Though surely many have tried to use spy tools for stealing creatives fast and using them for their campaigns’ purposes, it is not recommended as original advertising content shows better results anyways. Spy tools serve mainly as an instrument to get to see what’s working right now and evaluate the approaches your competitors use.

What are desktop and mobile traffic sources spy tools?

Some spy tool platforms tend to distinguish gathering campaigns’ data rather by device than by precise ad format, like Adplexity did, which we will show later below. In such a case you might come across a choice: should I look into “mobile” or “desktop” traffic sources monitoring to see pops? Let’s get it explained!

Desktop traffic sources — are ads that are running on desktop devices. Those include popup and popunder ads, sometimes both can be put in the same category “pops”. The spy tool system automatically recognises the scripts used to show such ads and registers them into its database.

Mobile traffic sources cover the ads launched on mobile devices. Those might include in-app and also pop-up ads. The difference with pops on mobile devices is that the system is to recognise different scripts that trigger the ad to show.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to choose a pop ads spy tool

When it comes to spy tools, there are a couple of points you want to consider before choosing the one to use: coverage, features and price.

1. Coverage

Make sure to take a look at how many ad networks, GEOs and affiliate networks are being monitored by the spy tool. The platform will get the creatives from them, so the more sources it checks — the better picture you can get on the creatives.

2. Features

While looking at what spy tools offer, check the features they provide for marketers to use. The functionality of what you can or can not do will define the depth of exploring the creatives and utilising them. For choosing the top suitable pop ads spy tool we recommend to look at following features:

• Campaigns’ detailed data (active time, URLs, affiliate networks, performance);
• Filters (country, language, browser, device, etc);
• Landing page tools.

3. Price

Spy tools for popunders have different pricing plans, and very few of them provide services for free. Be sure that the spy tool service that you want to use fits your budget, because not necessarily every day, but you will need it regularly.

If you’ve checked all described above and still haven’t made up your mind, don’t worry! You can look up for a free trial to explore a spy tool service before purchasing!

5 best popunder spy tools

Now we will show the top pop ads spy tool services, overview the functionality, coverage and price of them!

The list of pop ads spy tools:

• Adplexity;
• Anstrex Pops;
• SpyPop;
• AdMobiSpy;
• AdPeriscope.

Plus, we will show a pop ads spy tool that ceased to exist, but definitely worth mentioning — MakeMassive.

1. AdPlexity

AdPlexity is without a doubt one of the best spy tools on the market, not only for pop ads campaigns since it also covers other traffic sources like push, native, in-app. The platform has been around since 2008 and developed rich functionality to get campaigns’ details in full and friendly for their users.

AdPlexity’s coverage

AdPlexity fills their database of creatives from many sources, including ad networks, affiliate networks for desktop traffic sources, and mobile carriers plus apps’ ads for mobile.

The sources’ coverage for popups and popunders is mainly in desktop traffic sources and features:

• 5 ad networks;
• Over 100 affiliate networks;
• 75 countries;
• 15 ad exchanges.

AdPlexity’s features

AdPlexity team has really strived to provide the functionality that would take its niche and provide the best spy service for their clients’ needs. AdPlexity provides a dashboard with detailed analytics on campaigns, multi-filtering search and landing page downloader!

Campaigns’ detailed data

The spy tool service is monitoring the sources and all the detailed information of your competitors’ campaigns, that you can use to your advantage.

At AdPlexity you can look at the campaign’s performance that even shows the period it was performing the best. Along with data on which publishers brought the most traffic, and what OS and browser targeted were delivering the most profits!

The visual data of that is presented in a complete analytics dashboard, so you can find and analyze ads seamlessly.

Filtering

At AdPlexity you get to use very detailed filters to sort the landing pages and see exactly what you‘re looking for. You can filter campaigns by:

• Keyword, to search for a particular word on a landing page;
• Ad network;
• Device type and OS;
• Certain website or publisher, to get data on what ads are being run on them;
• Running period, to see what time the campaign was active;
• Affiliate network;
• Ad category (vertical).

Landing page tools

AdPlexity’s user interface allows you to download everything complete with page dependencies (CSS and javascript codes, images, etc.) in a single .zip file. No more ripping necessary – just click and go!

Adplexity’s pricing

You can get access to Adplexity service for $199 a month and $1990 for a year, having 2 months for free discount! Sadly, Adplexity doesn’t give the opportunity to have a free trial, but you can always refund within 24 hours.

2. Anstrex Pops

Anstrex is a newer ad intelligence tool that has come to the market in approximately 2016, and since has been only growing and expanding. Anstrex provides spy tool services for many ad formats and traffic sources, including native, push, pops and social ads.

Anstrex Pops’ coverage

Anstrex claims that their sources’ coverage is second to none and that is very much believable. The Anstrex team decided to go all the way down on it, so their data is filled by:

• Over 1 million ads;
• 32 ad networks (including RichAds);
• 850+ mobile carriers;
• 92 countries.

Anstrex Pops’ features

Anstrex Pops is the latest product of the company and meant to provide everything to accurately track popunder ads.

Campaigns’ detailed data

At Anstrex dashboard you will get full insights on publishers to get a full picture of targets performing the best for advertisers. That includes showing traffic data from ad networks associated with the campaigns to evaluate the traffic sources.

Plus to that, Anstrex Pops scans and lists every link on the landing page to identify affiliate offers and see what competitors are focusing on in terms of increasing ROI!

Filtering

Anstrex has got you covered on giving a multitude filtering options to get as precisely sorted creatives as you need. The filtering parameters include:

Landing page tools

In order to get accurate and sorted landing pages, Anstrex uses technology to detect popunder traffic, then automatically scraping the page as an HTML file. It avoids cloaked pages and presents a full resolution ripping.

You can edit the ripped page with Anstrex’ in-house HTML-editor and customize the landing page to your needs. Then you can upload your customized lander directly on your server via FTP or deploy it on AWS S3 bucket. No need to download anything on your PC!

Anstrex Pops’ pricing

Anstrex offers different pricing plans for various needs, but the spy tool for only pop ads goes by the price is $89 per month for a user. This includes all the described features.

You can get an expanded plan to get access to the spy functionality on more traffic sources such as push, native and in-app ads.

3. AdMobiSpy

AdMobiSpy is a comprehensive spy tool that allows you to spy on your competitors, their pops ads, as well as where they are buying ads from and what their landing pages are. It’s been around since 2014 and is a great resource if you want to stay ahead of the competition.

AdMobiSpy’s coverage

AdMobiSpy focuses on targeting only what’s needed the most to get a full comprehensive picture of the campaigns and successful ads. There are very few sources to fill the platform’s database but they rather provide quality than quantity.

• 5 top pops ad networks;
• 700 new landing pages daily;
• 70 countries;
• Over 10 affiliate networks and trackers.

AdMobiSpy’s features

The spy tool service monitors the desired data and sorts it exactly to get the full picture on the campaign’s side. For now, AdMobiSpy claims to be the main course in order to boost your ad campaigns’ performance!

Campaigns’ detailed data

AdMobiSpy offers analytics on both website and application ads, along with databases on affiliate network’s offer performance which would help in overcoming competitors.

Filtering

At AdMobiSpy you get to use 11 multi-filtering to narrow down the campaigns to the last bit of information you need. That includes:

Landing page tools

AdMobiSpy provides only landing pages downloader but with extended features. You can download thousands of landing pages in one click either by filtering or among those added to favourites. You will get the database of creatives to build thousands of ad campaigns on!

AdMobiSpy’s pricing

The company holds a very usual policy regarding pricing on different plans and ads spy services. Getting the spy tool for pops is $149 a month and $1490 per year. Since AdMobiSpy provides such instruments for many other formats like PPC, myTarget and mobile traffic, you may consider purchasing an ultimate plan of $599 a month!

4. SpyPop

SpyPop is another spying service made under SpyPush company, which specializes in push ads. SpyPop now is a newer and much more powerful intelligence tool backed by improved technology and cost-effective service.

SpyPop’s coverage

The coverage of SpyPop intelligence tool is spread not on many sources, but the ones specialising mostly on popunder traffic.

• 7 pops ad networks;
• 500k+ daily updated landing pages;
• Over 95 countries.

SpyPop’s features

Compared to previous spy tools, SpyPop doesn’t provide many features of analysing campaigns and editing creatives. But instead, it gives the access to explore a large ad database at practically no cost.

Campaigns’ detailed data

While looking at a landing page info on SpyPop, you can get the info on how many campaigns and devices it has already been run on. Along with that, you can see the URL-address of the particular ad.

Filtering

At SpyPop you can sort the landing pages shown by 11 filtering options. That would give the opportunity to look for the exact ad type and get many similar results in assistance!

Landing page tools

SpyPops also features a functionality to download high resolution landing pages of the ad you are looking at, or the ones put in your favourites.

SpyPop’s pricing

SpyPops have three plans available, which are:

• Free Plan
  This allows you to view all ads within SpyPop’s database, but the usage is very limited. Most of the filters are locked, so sorting through ad results can be a pain. However, you can still see the ad information, such as where it is running, how long it has been active, and more. And as its name implies, it is free to use but has tons of user-oriented ads in the interface.
• Full Version SpyPop
  This plan opens up everything that has been locked in the free plan. In short, you can make full use of all SpyPop’s features for the price of $49 per month.
• Full Version SpyCombo
  With this plan, not only will you be able to use SpyPop, but you will also have full access to its other sister tools, which are SpyPush, SpyNative. All of this for the price of $99 per month.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. AdPeriscope

AdPeriscope is a spy tool service built under Anstrex, designed mostly to gather Dating ad campaigns’ creatives, not particularly specialising on pop ads. The platform showcases landing pages and creatives’ banners for many traffic sources, including native, display and pops.

AdPeriscope’s coverage

Since AdPeriscope mostly focuses on filling databases from Dating traffic sources, they claim that they’ve integrated most of the top providers in this niche.

• 8 top Dating traffic ad networks;
• Over 150 mobile carriers;
• 56 countries.

AdPeriscope’s features

The platform is monitoring creatives and landing pages in the niche of Dating, providing the best spy tool for the advertiser who works with the vertical regularly.

Campaigns’ detailed data

At AdPeriscope you can get a campaign’s detailed data on publishers and their performance, along with a full list of creatives an advertiser is using. All of that can be visually sorted and presented for further analysis.

Filtering

AdPeriscope offers the usage of multi-filtering and sorting the creatives within the Dating vertical the way that you can target a very specific niche within the niche. It can be applied to advertising methods, data collection and certain products’ approaches.

The filtering at AdPeriscope includes:

Landing page tools

One thing AdPeriscope could overcome other spy tool services in functionality is landing page editor. The platform provides the opportunity to download, edit, optimize and upload any landing page within AdPeriscope. No need to download it on your PC!

Also you can set activity alerts on your competition and get notified if the followed advertiser runs a new ad.

Plus to that, you can add landing pages to favourites lists and then compare them for detailed analysis.

AdPeriscope’s pricing

The pricing plan for the platform is only $89 per month. AdPeriscope doesn’t mention any free trial period, but you can request a full 100% refund within 48 hours from subscribing.

Pop ads spy tools that have stopped working

Pop ads is one of the oldest ad formats on the internet and it definitely was targeted by many entrepreneurs who would develop a spy tool it deserves. In this part we will show you a worth-mentioning spy tool service MakeMassive, which didn’t make it to nowadays.

MakeMassive was aimed to become an ultimate tool that serves both as a spy tool for native ads, pop ads and display ads, along with affiliate networks’ offers browser. The service first came to the public in 2014, providing private access to the system. Later in 2016 the platform announced a rebuild — MakeMassive 2.0. They announced new filtering and tracking options to present even more opportunities to gather creatives.

In 2018 the MakeMassive platform stopped existing for unknown reasons.

Conclusion

Spy tools are an essential part of scaling profits in the affiliate marketing industry as an advertiser. They allow you to get a peek at what your competitors are up to in terms of approaches and creatives. For popunders, the spy tool services might also serve as landing page editing solutions.

We at RichAds have been working with popunder traffic for many years, and have excelled at providing quality traffic for advertisers. With us, you can launch a pop ads campaign on over 200+ GEOs from Tier 3 to Tier 1, on all the popular verticals: Gambling, Betting, Finance, Dating, E-Commerce, etc. Start running profitable ad campaigns with RichAds right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 6 best pop ads & popunder spy tools (1 closed) appeared first on RichAds Blog.

Every media buyer will say that finding an advertising network with good quality traffic is not as easy as it seems. It can either be a scam or the traffic quality will remain much to be desired.

That is why the RichAds team presents this article with the best ad networks for advertisers. 

Тop 21 advertising networks for affiliate marketing

There are so many affiliate ad networks on the world wide web that you can easily get lost in the sea of traffic. Especially, if you’re just starting out with affiliate marketing. 

Obviously, the number of platforms that deserve to be trusted is still great: and we’ll be talking about these platforms today. In the article with the best ad networks for affiliate marketers you won’t find Facebook Ads, Google Adsense or TikTok Ads, but you will find networks that mostly offer push, pop or native traffic (and the like). 

1. RichAds

The RichAds advertising network is one of the biggest ad networks that was founded back in 2018 as a push ad network RichPush. In 2020 it got its present name RichAds by uniting both push and pop networks. The network now has 5+ billion impressions a day and works on the CPC and CPM models with the minimal price per click starting at $0,005. 

RichAds offers the following ad formats: 

• push notification (including in-page and calendar);
• telegram ads;
• display ads;
• pop traffic (including popunder);
• native ads;
• domain traffic.

RichAds has traffic all around the world. In the RichAds blog you can always find the best converting GEOs for each type of traffic and vertical. The top verticals are Gambling, Betting, Finance, Dating and Utilities.

The advertising network developed its own features to make campaign optimization much easier: 

• Performance Mode is especially useful for newbies and allows to optimize the campaign easily with the help of black- and white lists;
• Automated rules will automatically create white- and black lists to save time; 
• Micro bidding will correct the rates within one campaign; 
• Target CPA will set a desired price for a conversion and a daily budget to optimize the campaign automatically. 

The minimum deposit in RichAds is $150 that you can use to start your first ad campaign immediately. If you deposit more than $500, you will also get a personal manager who will help with setting the campaign and optimizing it. The deposit can be made via a bank transfer, Wire transfer, Capitalist or other payment methods. This platform was called the best ads platform for affiliate marketing by SIGMA.

Check out top cases on RichAds traffic:

• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer on Canada with 23% ROI on push ads
• Gambling offer in Bangladesh with 119% ROI using pop ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

The quality of the traffic is constantly being assessed by both internal tools and an external one – Adscore. Besides, the traffic is divided into 4 categories based on performance: Premium, Standart, Remnant and New. This allows affiliates to test offers with the best traffic in the network. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Adsterra

Adsterra is a widely known ad network that has been operating since 2013. At the moment they have 30 billion impressions a month all around the globe and unite 50 thousand users of the platform (including both publishers and advertisers).  

Ad formats that are available in the Adsterra ad network: 

• popunder; 
• social bar;
• in-page push notifications;
• banners;
• direct link;
• native ads. 

What else can you find in Adsterra? 

• Smart CPM and CPA Goal that will help optimize ad campaign even faster; 
• Pricing Tokens to track ad expenses;  
• Traffic Chart and Traffic Estimator to assess the volume of traffic and rates.

The minimum deposit is $100 that you can easily put with Paxum, Visa, MasterCard, UnionPay or Capitalist.

3. PropellerAds

PropellerAds has been around for almost 13 years now and presents itself as a ‘multisource ad network’ with over a billion impressions per month in such verticals as finance, mobile utilities, surveys, software, lead generation and other.

You will find the following types of traffic on the platform:

• push notifications;
• popunder;
• interstitial;
• survey exit.

PropellerAds gives the opportunity to automatically optimize campaigns: Automated rules. CPA Goal bid to set the optimal conversion price, SmartCPM bidding to get well-converting traffic for a good price.

4. ROIAds

The ad network ROIAds was established in 2023 with the main focus on getting the best ROI, but it has already amounted to 600 million impressions per day. You can work by CPC in more than 150 countries of the world.

In ROIAds you can start push and pop traffic that will work best with offers in such verticals as VPN, utilities, finance, Nutra, sweepstakes and online games.

What’s more, the managers at ROIAds can fully manage your campaign: from choosing the vertical and the traffic combination to making creatives and helping with white- and black lists. 

The minimum threshold is $250. It can be made with credit cards, bank transfer or Capitalist. 

5. Galaksion

Galaksion is an international advertising network with big traffic volumes in Tier 1 and 2, LATAM, SEA, CIS and Asia. The network has been on the market since 2014 and has gained the reputation of a good traffic source.

Types of ads that can be found in:

• push notifications;
• native ads;
• direct link;
• interstitial;
• on-page notifications.

The platform offers 100% of its own traffic (without any third party), an easy-to-navigate interface and a collection of free creative templates. 

Besides that Galaksion operates as an RTB (real time bidding) platform and SSP (self service platform) and allows to optimize campaigns both automatically or manually.

You can work with them on CPM, CPC or CPA models and the minimum threshold will be just 50 USD or EUR.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

6. Kadam

The Kadam ad network has been popular among media buyers (especially those from CIS countries) since 2012. The network works based on CPM, CPC and CPA models and allows every media buyer to check out the detailed statistics of each ad campaign and use different targeting tools to reach the right audience.

What kind of ads can you find in Kadam?

• banners;
• native ads;
• regular, on site and in-app push notifications;
• clickunder.

There is a special algorithm CPA Target that will bring more conversions for the price you’ve set. Besides that, the network has a fraud filter: all conversions and impressions that are flagged as suspicious will not be in the statistics, but will be transferred to ‘free clicks’. 

The first deposit should start at $100, further deposits – from $50. 

7. RollerAds

The RollerAds network has been working since 2019 and it specializes in push and popunder traffic. This is a big platform with the traffic volume amounting to 3 billion impressions and 5 million clicks.

Ad formats available at RollerAds:

• push notifications;
• on click;
• in-page push.

You can also find some features based on AI on the platform:

• traffic presets that choose the best targeting settings for the chosen GEO and vertical;
• automatically generated creatives: a collection of creatives that were picked based on the CTR for each target zone;
• CPA optimization will make the campaign optimization even easier.

You should deposit at least $50 to start working via any means you prefer: bank transfer, credit card, PayPal, Capitalist, Payoneer, Paxum.

8. TacoLoco

TacoLoco is a push ad network that offers high quality worldwide traffic for the lowest price.

What ad formats are available at TacoLoco?

• push notifications and in-page push;
• popunder;
• direct click;
• banners.

The minimum deposit to start working is $100 for all payment systems. For bank transfer, though – $1000.

9. Traffic Nomads

Traffic Nomads is an advertising network founded in 2020 by a team of media buyers with more than 10 years of experience in affiliate marketing. 

Here you can work with the following ad formats:

• push notifications and in-page push;
• pop traffic;
• banners;
• native ads;
• calendar.

The minimum deposit is $50, but the team recommends starting with $500. The deposit can be made with a bank transfer, credit card or other payment systems such as PayPal, Capitalist, Paxum, and more.

10. ClickAdu

The ad network ClickAdu has been around for more than 10 years now and has the traffic volume of more than 6 billion impressions in 240 countries.

Now ClickAdu offers 7 ad formats to choose from:

• popunder;
• push notifications;
• in-page push;
• banners;
• SKIM (a user click on the link and the ad shows up);
• video pre rolls;
• instant text message.

You can start working with $100 and can top up your balance with a bank card, wire transfer, Webmoney, Paxum, PayPal.

11. exoClick

exoClick is an ad network with traffic all over the world. The more popular GEOs though are North America and Europe. 

In exoClick you can find these ad types:

• push notifications;
• native ads;
• popunder;
• banners;
• interstitial;
• email;
• video ads;
• instant message;
• direct link.

The network offers several optimization tools: Bidder (to automatically set the rates), Offers (to divide traffic between landing pages) and automated variation optimization.

12. Push.House

Push.House, as the name suggests, is an ad network that specializes on different types of push traffic. Now the network has more than 14 billion impressions per day in more than 180 countries. 

What ad types are available in Push.House?

• web push;
• in-page push;
• on click.

The service also offers a campaign schedule and an ad limit to make users’ lives easier. 

The minimum amount you need to start working is 50 dollars and it can be deposited with the help of a bank card or other payment systems.

13. AdMaven

The AdMaven ad network will help reach the audience of around 1 billion users by placing highly converting ads on sites from their own database.

What kind of ads can you choose at AdMaven?

• popunder;
• push notifications;
• video ads;
• banners;
• interstitial.

There will be no difficulty to integrate with AdMaven. You will always be supported by a good tech team and can start earning money with just a few clicks. All you need to do is to deposit $50 and start your ad campaign. 

14. EZMob

EZMob is an ad network with more than 1 billion ad requests per day. it has been specifically designed to create and manage ad campaigns independently.

At EZMob there are 5 ad formats available:

• display/banners;
• popunder;
• push traffic;
• native ads;
• calendar.

The minimum sum to start working is $50. It should be enough for the initial test and further optimization.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

15. EvaDav

The ad network EvaDav is relatively new to the market, but has proved to be a great source of push and popunder traffic on CPC and CPM models. The network has more than 100 thousand trustworthy websites and apps and 50 thousand partners.

EvaDav offers the following types of ad placements:

• push notifications;
• popunder;
• native ads.

The network promises that you will only pay for the traffic that converts. And thanks to their internal algorithms, all the traffic will be optimized and bring profit.

The only thing you need to pay attention to is to always have your balance above $20. Otherwise your ad will be stopped so that you don’t get the negative balance. 

16. MyBid

MyBid is an ad network with direct and broker traffic all around the world. The main advantages of the network is that they offer competitive rates, free creatives, fraud detection and much more. Apart from that, the manager will also help launch the campaign and suggest the best settings for a specific offer.  

What ad formats can you find in MyBid?

• push and in-page;
• popunder;
• banners;
• native ads;
• video.

The minimum deposit is $100 that can be made with a bank transfer, credit card, Capitalist, Paxum or other.

17. Pushground

As is evident from the name, Pushground specializes in different formats of push traffic with a relatively low price for a bid. They have traffic in more than 200 countries and you can launch your ad campaign in mere minutes without getting a manager’s approval. 

The campaigns can be easily optimized with the help of automated rules. Top verticals for traffic here are dating, antivirus, mobile apps and games, as well as finance, gambling and other.

18. AdsCompass

The AdsCompass advertising network has been operating since 2013 and is now partners with more than 6 thousand advertisers and 3 thousand publishers. The platform works as an RTB and sells the traffic on the CPC/CPM basis.

Ad formats you can launch at AdsCompass:

• push notifications (включая in-page и calendar);
• native ads;
• pop traffic.

The platform has a user friendly interface and a great support team to help you with any question. 

19. MGID

MGID is an advertising network that was created in 2008 and will allow you to place ads on the best websites in more than 200 countries.

The mGid network specializes in native type of traffic and stresses the organic nature of the ad, its non-intrusiveness and, thus, higher CTR. More than 32 thousand websites partner with the network, so there is no chance for you to miss your target audience. 

Your account manager will help with the right settings for targeting. The platform will also always show detailed analysis of your traffic and allow you to optimize your ad campaign.

20. Adcash

Adcash is a global ad platform that has been on the market since 2007. In 17 years it has become on the best biggest and most trustworthy platform for both advertisers and publishers. The top countries here are Europe, the US, Canada and Australia.

What ad campaigns can you launch at Adcash?

• push notifications;
• popunder;
• native ads;
• banners.

You can easily launch an ad campaign on the platform, optimize your ROI with the automated tools and eliminate fraud.  

To start the campaign you should deposit at least $100 and you’re good to go! 

21. Taboola

Taboola is one of the most popular affiliate advertising networks that was founded back in 2007 and is still relevant to this date. The main ad format in Taboola is native ads in its different forms.  

Taboola is a database of premium websites for native ads placement and a great tool for targeting and optimizing your campaigns with automated algorithms. The platform remains popular among brands, media buyers as a great traffic source that is accepted almost everywhere. 

One important thing to consider though is that the initial budget for the ad campaign should be bigger than in other networks. If it’s not a problem for you, then it’s a great network to work with.

Conclusion

Obviously, it is not the full list of top advertising networks that you can work with. But we tried to choose the best ad networks for publishers and advertisers. You can also find the list of the best affiliate networks for advertisers in our blog.

In RichAds you can find everything to start traffic right now: 7 types of traffic, small initial budget and low price for a click. It’s time to launch ads and target premium audiences all around the world.  

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 21 ad networks and platforms for affiliates in 2025 appeared first on RichAds Blog.

No need to invent a bicycle over again if you want to earn more on popunders — instead you might try promoting offers of the best verticals for pop ads!

There’re many niches that highly convert on popunders and have been proven so for years, and in this article RichAds ad network‘s team has gathered them for you in one place!

In this article, we will uncover the top verticals pops and popunders work best with, backed up by RichAds insights!

How to know the best verticals for pop ads?

Pop ads are a great way to get traffic to your offer. They can be seen as an effective tool for marketing, and they’re relatively inexpensive compared with other forms of online advertising like PPC (pay-per-click) or banner ads.

Another key feature of pop ads is high volume of traffic, which means there’s definitely going to be someone to view the ad and click on it!

Since we at RichAds advertising network have been providing our clients with opportunities to launch popunder campaigns on our traffic for a long time — we’ve gathered enough data on the best verticals to earn on pop ads. The best way to get high conversions while advertising on popunders is having an offer from the best category.

There are verticals that perform well on pops regardless of trends, as they fit thematic demands with ad capacities. We combined our inner data with general top and prepared for you 7 best verticals for pop ads!

Top verticals for pop ads:

The listed top pop ads verticals we figured based on the results in 2024, and those are most likely to convert in 2025! You’ll be given not only the guidelines on how to choose a vertical for popunder, but even enough to know what to expect from each!

Every month we make a report on the best geos and verticals at RichAds platform to help you earn the most of it! Stay up-to-date by following our article on the “Best geos and verticals at RichAds”.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The best verticals for pop ads in 2025

Here you will see the best verticals to earn on pop ads that converted very well as throughout the past year as expected to in 2025. If you wondered how to choose a vertical for pop ads — these are the most profitable verticals that are perfect to start with!

The best vertical for pop campaigns #1: E-Commerce

If it comes to choosing the best vertical for pop ads — you might consider looking at offers for E-Commerce. This niche converts perfectly on pops, especially in the event of holidays!

According to RichAds statistics on the platform, E-Commerce is an evergreen pop ads vertical. The reason is simple — popunders are a very persuasive ad format, which plays along with most of the E-Commerce offers nature.

The second reason is that usually E-Commerce offers are very up-to-date to the time they’re about to be promoted. Since pop ads traffic is a very noticeable format, the conversions from campaigns for a very time-related product like jewelleries on Valentine’s Day might get really high!

The last but not least reason is that most of the E-Commerce offers contain some sort of a discount. Users get attracted once they realise it’d be a good deal. Since one way or another they’re forced to look at the popped window, even to close it, E-Commerce products work perfectly to capture the attention of the audience!

These are some tips to look for while choosing an E-Commerce offer to promote via pops:

• Pay attention to season related thematics
  There could be local or global holidays related products, or even just seasonal ones (like ‘thermals’ for cold winters).
• Choose converting landing page
  Landing page is the essence of a popunder campaign. For E-Commerce offers the landing pages are usually provided by the advertiser or CPA-network. They must present the product clearly since users will have less than a second to evaluate the usefulness of the offer.

The best vertical for pop campaigns #2: Dating

It is well-known that Dating perfectly matches with push traffic, but it is one of the most profitable verticals across every ad format at RichAds advertising network. When it comes to traffic volumes, Dating shows stable growth almost in every region of every Tier!

Needless to mention that Dating vertical is an evergreen profitable field for affiliate marketing. Not only in terms of audience’s demand, but even by the amount of new products coming up constantly.

Dating niche offers might contain different visuals like nudity and some might face restrictions on many traffic sources, unlike on some advertising networks where such visual content can be allowed. But landing or prelanding pages themselves can be filled with any format of content.

A couple of tips to follow while advertising a Dating offer on pop ads:

• Check if offer’s purpose is clear and visible
  Make sure the landing you’re about to use represents the offer purpose as exact as possible. Users must be able to comprehend the offer completely in less than a couple of seconds. The CR on pop ads for Dating in particular depends on that!
• Choose the most suitable traffic sources
  At RichAds you can contact our managers before launching a Dating campaign to get the whitelists of most converting traffic sources for the Dating offer you will promote. You can also start with Premium traffic sources at RichAds, that will be sufficient to get conversions and data on the audience for further optimisation.

The best vertical for pop campaigns #3: Finance

Finance is another ‘umbrella’ field among the best niches for pop ads that features many different thematics combined under one term. Despite the overall diversity of the offers, there’s one thing that unites them all: making money.

Finance vertical has been around for a very long time, promoting many products starting from banking cards to digital currencies and ways to invest. It is fair to say that pop ads really helped this niche to grow, since the ad format can reach a really wide range of audience, especially with such intentions.

It’s also important to mention that Finance offers conversions might vary depending on the current trends. Picking the right Finance product at the right time combined with precise targeting can really boost your CR with pops traffic!

Tips to keep in mind along choosing a Finance offer on pop ads:

• Check for suitable payment methods
  The product must support payment methods relevant to your targeting parameters. Since the overall awareness of the Finance niche is still quite low, don’t expect people to start using unpopular services in their region.
• Keep up updated on the trends
  Money is a very delicate matter, so people do and will follow trends on that regardless of the fact whether it’s a debit card or trading platform. Such things as Finance offers spread around the world really fast, so you need to keep a close look at what is on everyone’s minds.

The best vertical for pop campaigns #4: Media

Media is also full of many different thematics being a consistent top pop ads vertical. In short, Media offers usually contain materials people usually consider as entertaining or educational. For example, that could be blogs, articles, music, video hostings or even streaming platforms.

Since a pop ads landing page can feature any type of content, Media niche can go all the way down with pops. As a result, even someone’s YouTube channel can be promoted via pop ads, which is something the audience perceives without prejudice, thus it doesn’t affect high CR rate!

Tips to enhance success while promoting Media offers on pop ads:

• Keep the landing page optimised
  Pop ads is a very aggressive ad format, people always tend to close it ASAP, so it must load in less than a second! And for that, you need to consider to avoid overwhelming it with many media files and materials that slow down the loading.
  The optimal page weight must be not more than 200 Kb, and it must be loading faster than 1 sec with CDN or VPS. As for free domain you can look up TimeWeb, and CloudFlare to connect CDN.

The best vertical for pop campaigns #5: Utilities

Utilities is another wide ranged term that can be applied to software, browsers, VPNs and antiviruses since many apps provide a couple of those under their single brand. The product variety places Utilities not only among the best verticals for popunder ads, but almost to every ad format!

Cyber safety is a very important matter that people really care about. This turns into a wide range of products that can be optimally presented via pop ads landing page.

Also, consider current trends in the regions, as some countries might find VPN offers more attractive than antiviruses due to local situations.

Small tips to increase conversions while promoting Utilities offers via pop ads:

• Don’t overwhelm users with techs
  While building an attractive landing page be very aware that users don’t really comprehend most of the techs behind their favourite apps. Keep the description simple, no matter how revolutionary the product might be.
• Check if everything is intact
  Many apps to promote are being hosted on online marketplaces like Google Store or Appstore, but no one is 100% insured something will never go wrong. Apps might get banned, restricted to use in certain regions, refused by payment methods or simply paused by moderation.
  Check if the utility can be easily downloaded and installed before you start promoting it, and make sure it stays that way from time to time. Your profits will depend on it!

The best vertical for pop campaigns #6 and #7: Gambling and Betting

Gambling and Betting are considered to be among the most profitable verticals for popunders. Unlike many popular traffic sources like Facebook, pops traffic doesn’t have any restriction on landing page content and affiliates are free to list there anything with no fear of moderation problems.

Since iGaming, which includes any online Gambling and Betting activities, slowly but surely goes legal in many regions — the already high CR will only grow! For example, one of the most profitable GEOs for popunders, Brazil, have made steps towards legalisation in 2023, while in January 2025 it only kept going!

Also Gambling offers perfectly match high volumes of traffic that popunders possess, along with wide regional coverage. For example, the USA has over 58 million active online gambling players, along with Great Britain and Germany with 29 million each. The situation with Tier 2 and 3 is even bigger, since most populated regions like Asia and LatAm bring insane CR along with cheap bids.

Popunders can reach every bit of audience, since they’re perfectly suitable to be launched on any device and are quite cheap. At RichAds pop ads CPM bid for Tier 3 starts from $0.5, and for Tier 1 at $1, and considering the amount of traffic you will get this is profitable even for fast reinvestments!

These are some tips to bear in mind while choosing Gambling and Betting offers for pop ads:

• Make sure of landing page proper localization
  It’s essential that the landing page is properly translated into required language. Also it must support the most popular payment methods, so that users don’t face obstacles while exploring the offer.
• Choose promotion way: landing or prelanding
  As mentioned before, landing page is the key thing you must focus on while promoting via pops. For Gambling there are considered to be 2 options: landing and prelanding. Prelanding can be used to intrigue the users, providing a spin-win wheel, and then redirecting to the landing page to register.

3 tips to get the most of the best pop ads verticals by RichAds

Despite the fact that choosing an offer among the best verticals for a certain ad format is enough to start making profit, some things are still to be cleared. Here are some tips from RichAds ad network to reach the highest conversion rate from promoting the best popunder vertical!

Tip 1. Use platform’s features to get better results

Pop ads are a good ad format perfectly suitable for beginning affiliate marketer, as it lacks the need to make many creatives. Nonetheless, pop ads possess huge volumes of traffic which requires attention and expertise beginners might not have yet.

At RichAds we invented an in-house feature specially for beginners: Performance Mode. Starting a campaign with Performance Mode adds converting whitelists weekly, and campaigns’ settings to be adjusted to be more effective according to your results! This will be a huge improvement on further campaign optimization and success.

Also, to prevent paying for not converting traffic sources, it is recommended to set Automated rules. According to them traffic sources will be automatically sorted into either white or black lists, depending on the conversions or their absence.

Tip 2. Check guides on pop traffic arbitrage

We’ve been providing users with pop ads traffic for years now here at RichAds, and gathered enough expertise to benefit the affiliate marketing industry. We’re convinced that pop ads still have unleashed potential that can bring huge benefits.

With our educational materials on pop ads you can start your first campaign as soon as possible and get profits! For example, you can check our latest article on how to work and start earning on pop ads traffic!

Tip 3. Ask managers for help to start pops campaign

In order to get the most out of your campaign on pops it’s better to contact your manager at RichAds for help. Our managers can provide you with actual whitelists, the list of most converting traffic sources, for your exact offer!

Among other things, you can contact managers to get info on choosing a CPM bid that would be the most suitable for your campaign. Since such high traffic volumes are near, it’s essential to set the right bid to ensure you will have enough to analyse your audience, not overdrawing the budget.

Conclusion

Now you know how to choose a niche for pop ads and what to expect from it. But choosing the right offer from the best popunder niches is a halfway through to high CR on pop arbitrage. The other half is about practice which comes with such benefits as better understanding the audience as well as technical peculiarities.

At RichAds ad network you can launch a campaign on pop ads high-quality traffic right now, as we offer detailed target parameters and more than 200 GEOs from Tier 1 to Tier 3! Everyday 5+ billion impressions to the ads on our traffic, so let’s start your campaign and push your benefits even higher!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 7 best verticals for pop ads and popunders in 2025 appeared first on RichAds Blog.

What is a popunder ad?

Popunder ad which is also called popunder is an ad that opens in a new browser window behind the tab that the user is working with.

What is the trigger for the popunder to appear? It all depends on how JavaScript which is responsible for displaying it is configured. Sometimes it is enough to open a site with a code, sometimes you need to click on any part of it.

Popunder isn’t the only pops tab ad format in the browser. There are also pop-up ads, and popunder and popup ads are quite different. The popup appears obtrusively in a new window in front of the tab that the user is exploring. Popup ad is a rather aggressive ad type.

Popunders are more delicate. They appear in a new browser window discreetly under the tab. The user can finish their business, close the tab and only then notice the advertisement. It’s more likely that the user will skim through the page’s content and it may interest them. This ad format is much closer to get conversions than popups, which users immediately try to close.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Pros and cons of popunder ads

Like any ad format, popunders have their pros and cons. An affiliate marketer should take them into account before planning and launching an ad campaign.

Advantages of popunders:

• This is the best ad format for learning affiliate marketing.

Unlike for other ad formats, you don’t need any banner or creative here. A landing page is all you need to launch an ad campaign. As a result, you have fewer steps to conversion, thus, learning is much more straightforward. The fewer variables you have to test, the easier you’ll find the ad variant that drives conversions.

• Popunders have a very affordable cost.

This is almost the cheapest advertisement possible. It is sold under the CPM (Cost per Mile) model when you pay for 1000 impressions of ads. The minimum price in RichAds starts from $0.5 for GEOs from Tier 3 and $1 for higher Tier countries.

• Popunder tabs work well with the banner blindness phenomenon.

They are hard to miss, especially when it comes to popunder traffic on computers.

• Popunder windows are successfully used to monetize sites.

They do not corrupt the appearance of the site when you display ads of this format. Besides, users cannot always track from which tab the ad was opened from, so they will not associate the ads with your site.

• Popunder advertising is adapted to all devices.

Computers, laptops, tablets, and mobile phones — all this allows you to find the broadest possible audience for the offer.

Disadvantages of popunders:

• Negative attitudes of potential customers.

When a user sees some banner ad, they decide to respond to it or not. So they show interest. In the case of popunders, the user has no choice: the advertising tab will appear regardless of their wishes. So the reaction may be quite negative.   

• Advertisers may have difficulties in determining the target audience.

The audience of popunder ad networks is huge but very fragmented. It is more difficult to find your audience there than in social networks, where any marketer has an opportunity to target interests, age, etc. Well, this is a payment for the low cost of advertising itself.

• Popunders and popups depend on browser updates and suffer from ad blockers.

This type of advertising, like no other, suffers from browser restrictions which are designed to protect users from advertising. However, the long-term struggle with popunders has not yet been won, and you can still earn money on them.

• The percentage of bots in popunder traffic may be high.

The most painful question for any affiliate marketer is bot traffic. There is an opinion that there is more bot traffic on popunders than on other ads.

Now all ad networks are actively working to reduce the percentage of bot traffic and provide a better traffic quality for pop-under ads. For example, RichAds has connected internal filters to check its traffic and an external tool — Adscore.

Nobody wants to buy trash traffic, and nobody wants to lose clients because of the low quality of the traffic.

Are popunder ads effective?

We can answer this question with general phrases:

• yes, of course, they are still effective;
• popunders have been used for many years; if they did not make a profit, they would have long gone into oblivion;
• with such a price, it is not so difficult to get profit.

Let’s be honest: this will be just words. So, let’s take a closer look at numbers. The numbers never lie.

The trust of affiliates and their willingness to invest their hard-earned money in buying popunder traffic speaks better than any words that statistics cannot back up.

The amount of traffic that marketers buy is only one side of the picture. Another equally important indicator is the conversions that this traffic brings or does not bring.

How to choose an offer for pop-under ad?

Popunders are a very specific ad format. Its peculiarity is that users do not expect to see ads at the moment and do not show interest in it. You will unlikely succeed in forcing “cold” users to get distracted and pay.

Therefore, the best offers for this ad format are the simplest, requiring minimal actions from the user:

• leave an e-mail,
• subscribe,
• install an application,
• download something.

Payouts from such offers will be small, but you can profit using the right approach on these high volumes. High volumes and the right angle is key to make some good money on popunder.

Also, remember verticals that convert well on popunders. Their list changes every year, and different ad networks may have their own trends for popular offers. Ask the manager of the advertising network about this — they will tell you which offer is better to choose for their traffic.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best verticals for popunder

There is a generic list of niches that work well with popunder traffic. However, from year to year, the leaders of this list change. For example, in 2025, the trend towards protecting devices from viruses and privacy on the Internet was very clearly manifested.

This goes in line with global trends. People spend a lot of time at home, they work, do shopping and relax using computers. Home computers are often unprotected or poorly protected. Not surprisingly, VPNs and utilities (cleaners, antiviruses, web products and services) are the top verticals for popunder in 2025.

At the same time, do not forget about the classic verticals for popunder. They still work well for the benefit of affiliates.

Evergreen top niches for popunder:

• Dating,
• Gambling,
• Betting,
• eCommerce,
• Finance,
• Sweepstakes,
• Software & Utilities,
• Smartlinks.

Popunder ads examples

Popunders are easy to use: you don’t need a banner or a creative. A funnel consists of a landing page or a pre-landing page + a landing page.

Given the fact that many CPA networks provide ready-made landing pages, it is the best option to learn affiliate marketing. However, top affiliate marketers insist that it is better to create landing pages yourself. The profit will be more significant.

To simplify your work, we have collected landing pages that show better results than others at converting popunder traffic on top verticals at RichAds.

VPN

Utilities

Finance

The list of offers that convert well on popunders can be obtained from our managers after registration.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to choose a popunder network

Over the years of its long history, a popunder ad format, of course, has acquired a long list of sources where it can be purchased. Today, you can buy it in at least 30 popunder ad networks.

There are several models by which ad networks sell popunder traffic: CPC, CPM, and CPA.

• CPC (Cost per Click) – payment for each click (a rather rare model, because every visit to the landing page is counted here, and this is every popunder impression);
• CPM (Cost per Mile) – payment for 1000 visits (the most popular model);
• CPA (Cost per Action) – payment for the targeted action on the landing page.

When choosing an ad network, advertiser should pay attention to the volume of available traffic in the country, tools that protect against bot traffic, and, of course, the availability of automatic optimization functions. Given the huge amounts of popunder traffic, handling them manually is extremely problematic.

You can compare the top ad networks with popunder traffic in the detailed article.

How to advertise with popunder?

So we come to the most crucial question: how to advertise with popunders? First, let’s talk about the three pillars that underpin the success of any popunder campaign.

Three pillars that underpin the success of any popunder campaign:

1. Simple offer,
2. Fast landing page,
3. Simple text on the landing page + prominent CTA button.

Let’s take a closer look at the landing page. After all, this is the main advertising material that can affect the conversion.

It is clear that the user does not expect the landing page to appear and will most likely try to close it and not bother reading its content. Therefore, the first requirement for your landing pages is to load as quickly as possible.

Your landing page needs to be fast, simple, and straight to the point. It also needs to grab the user’s attention quickly. Ideally, you want your landing page on pop traffic to load under 1 second. Don’t give them a chance to close it before it loads or you’ll be throwing money away.

If your landing page takes longer than 1 second to load, it’s a failure. No one will wait for it to open.

SERVANDO SILVA

Some affiliate programs offer heavy landing pages on WordPress, which weigh 2 MB and load in 3-4 seconds. Such landing pages are not suitable for working with popunders. They definitely need to speed up.

The second important rule is the most understandable and straightforward message on the landing page. It should be so simple that the user should understand the offer after the glance swept on the page.

The best recipe for converting landing page for popunder is:

• simple sentences;
• a large headline,
• a noticeable button that says what needs to be done (register, download, etc.).

On the landing page, you can also show that the offer is limited in time (for example, using a countdown).

Basics for launching a popunder campaign

1. Test multiple landing pages at once

Any advertising campaign starts with finding a good ad layout. For example, creating a push ads campaign is recommended with 5-10 creatives to find the best one.

Everything works the same way with popunders: launching with one landing page and expecting it to succeed is a failed strategy. You need to look for a landing page that converts better than others. Start separated campaigns to test each landing page.

In some cases, the best solution would be to test the pre-landing + landing page option. This option works better for some verticals.
This will complicate the tests, but it will bring you closer to that golden bundle.

Which verticals are appropriate for launching with pre-landing pages:

• Dating,
• Gambling,
• Betting,
• Sweepstakes.

2. Don’t forget about campaign optimization

You can start considering optimizing your ad campaign practically right from the start. That is so due to the fact that campaign optimization is not only about reducing the budget spending but also a way to achieve a good boost in CR.

RichAds platform has already taken care of your campaign optimization and introduced Performance Mode. Campaigns launched on Performance Mode will be adjusted by platform’s automatic algorithms in order to boost conversions! For example, in this mode your campaign will be provided with weekly new whitelists  — lists of most converting traffic sources.

This mode is made specifically to ease the campaign optimization by discharging manual optimization as a necessity, thus providing a way to get much more profit all along the time the campaign is on!

3. Separate desktop and mobile campaigns

At first glance, it may seem that you make extra work for yourself, but you don’t. Optimizing mobile and desktop campaigns separately is much easier!

Popunders drive a huge amount of data, reducing it by splitting campaigns is a smart approach.

Mobile and desktop traffic have different costs, so this is a good way to save some money. In addition, various devices can convert in different ways, since popunders on a desktop will be more noticeable than on mobile.

4. Launch a campaign on the Premium sources

It is wiser to test the very best sources at the test stage rather than spend huge amounts on testing everything available in the advertising network. There are usually a lot of sources!

Launch a campaign on Premium Sources of the RichAds network to make tests on a minimum budget but with the maximum indicative results.

This will help you run your tests quickly and as efficiently as possible.

5. Use a tracker to block suspicious traffic

If you use a tracker that can additionally track bot traffic, be sure to use it. This will help you track down bots that have been missed by the ad network’s tools and save you tens, if not hundreds, of dollars.

If you don’t have a tracker yet and are going to work with popunders, you should definitely get one. You won’t get good results here without a tracker.

The good news is that many trackers provide a free trial period or work for free until you reach a certain number of processed requests.

6. Ask your manager to provide whitelists

In order to run a successful ad campaign you need to figure out which traffic sources bring you the most conversions and get rid of the ones that don’t.

Yes, it’s time to talk about whitelists. Whitelists — are a list of the best converting sources which can bring the most relevant target audience to your offer. According to RichAds’ intel using whitelists can boost ROI by 50%!

Before launching your ad campaign — contact your manager and request converting whitelists specifically for your offer. RichAds ad networks can provide whitelists hand-picked for every and each top GEO and niche!

7. Use Automated rules for auto optimization

We have already mentioned more than once that popunders are distinguished by large traffic volumes that need to be analyzed. You can do this yourself by hovering over the tracker data and manually disabling non-working sources/targeting options.

Alternatively, you can use automatic analysis of the results. All you need to do is add Automated rules. The ad network’s algorithms do all the optimization work for you.

There are pre-set rules for newbies, or you can ask your personal manager to customize the rules for you.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. Set frequency cap

As we have already mentioned, both pops and popunders may seem quite aggressive to users. There is a solution to this problem — you can set the amount of ads a user sees per day, the optimal quantity is one time a day.

This way the ad won’t be annoying for the user, and he will be more loyal to your product.

What else can help to achieve success with ad campaign on popunders?

If you want to make the most of your campaigns, use additional features of the platform.

For example, with the help of a Predictor you can view the statistics on traffic volume for your targeting for latest 24 hours (specifically for Premium traffic sources) and set the best bid:

This feature allows you to see the amount of traffic for different bids, so you can calculate the most profitable bid and the approximate amount of traffic your offer will receive on your own.

Also you can use an Optimizer to simplify and speed up your work. The feature allows you to manage targeting directly from the statistics page and disable inefficient elements in one click, as well as do Micro bidding quicker:

Conclusion

Now you know the answer to the question “How do popunders work?”.

To get a profit from launching popunder ad campaigns, you need to choose a simple offer, prepare the most specific landing page with a noticeable CTA button, and then test and optimize.

The best results can be obtained by testing the offer first. Experienced affiliate marketers do just that: they find an offer and launch it in different ad networks to see where it converts better.

Tests in RichAds differ by the choice of the most successful traffic sources — choose Premium ones at the start. This strategy allows to test campaigns more effectively and spend less.

Start earning on pop ads with RichAds traffic

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently Asked Questions about Popunder traffic

The post Popunder ads: what is it & how to earn appeared first on RichAds Blog.

Those who did not cope with this difficult task say that pop ads do not work and change traffic sources. Other affiliate marketers have found suitable network options. Now they run campaigns with the good old pop format and make a profit.

We’ll help you choose the best popunder (aka clickunder) network, but first, evaluate how many different network options there are.

You can get to know what popup, popunder or pop ads are here.

The list of 30 available clickunder and popunder ad networks in 2025

Pop advertising has existed in one form or another for over 20 years. It is not surprising that many networks are providing such traffic. But there is only one problem: there are too many options to choose from. And there is no guarantee that they are all good.

We have compiled for you a list of pop ad networks in which you can work with pop traffic.

One important point: we do not guarantee that all networks below will deliver high-quality popunder traffic.

30 popunder ads networks in alphabetical order:

You could use this list if you decide to research the sources yourself and choose the popunder network you like. Perhaps you will find networks you didn’t know about before.

Below, you will find the algorithm by which you can evaluate the ad network with popunders.

Which pop traffic networks are we going to compare?

To not turn this post into an endless comparison, we have selected 9 large reliable networks that deal with pop-under traffic. In our opinion, these are the main competitors in a pop format.

These are different resources: large and small. In some pops is the only format that the ad network deals with, others are multi-format, and it’s one of the options.

We will compare them according to different parameters to determine which popunder network is the best in 2025.

This is the list of pop networks included in the review:
RichAds
Zeropark
Сlickadu
PropellerAds
Adcash
Admaven
Adsterra
Popads
Popcash

What is important to consider when choosing a top pop ads network?

Whatever you run, you have to test. There is no other way to check the popunder network. Here it is important to understand that each advertising network has its own sites where they show ads. Therefore, successful offers in one network may not work in another at all, even if you implement the same settings. This is the whole unpredictability of pop traffic.

Be prepared for one more instability of the advertising world: within the framework of one good network, you can face failed geos. This is not yet an indication that the entire network is unsuitable for you. Just keep this in mind.

And now, let’s get to the point. We will consider the top pop ads networks according to important parameters.

We hope this will help you understand which ad networks you can launch tests and which it’s better not to.

1. Choosing the best pop ads platform without bot traffic

The biggest problem with pop traffic is bots. In any advertising network, they are in one or another quantity.

Sometimes bots can sufficiently decrease the traffic quality and in the best case scenario bot traffic does not exceed 10% of the total. Of course, there are even more significant numbers.

When searching for the source of pop traffic, it would be good to understand what steps the network itself takes to fight bots. It is better to know this before you run the test and see that there are many bots. For example, RichAds ad network, in addition to built-in tools for checking traffic, has included an additional verification via Adscore.

“-” no information in open sources

Briefly with RichAds: Start with pop traffic

2. Compare available traffic buying models + minimum bid and deposit

There are several models for buying traffic from ad networks: CPC, CPM, and CPA.

• CPC — payment for each click (in case of pop traffic — for each visit to the landing page);
• CPM — payment for 1000 visits;
• CPA — payment for the targeted action on the page after visiting the website.

Each network works on one or more models. It’s hard to say which one is better or worse. Each affiliate has its own methods and preferences.

The choice also depends on how high-quality and suitable traffic is in the advertising network. If you’re sure it’s incredible, you can start with CPC. If you’re not sure, take precautions and start with CPM. Test, and the more options you have, the better.

As for the choice of the top popunder network, the minimum payment here is not so well-defined. But if a network representative claims that they have the coolest traffic and you don’t want to leave, their minimum payment must be large.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

3. Evaluating top verticals in different popunder networks

It isn’t easy to choose the most suitable popunder (aka clickunder) network for any offer. Everything again depends on the audience of each particular campaign.

No network is best for all verticals at once. As a rule, 4-5 niches show good results. They should guide you when choosing a network: if they convert for others, they may work for you.

The top verticals list can be found from open sources, for example, on the main page of the network’s website. There is one catch here: advertising trends are volatile, and it is not a fact that what converted well at the time of the site’s last update works now. Here are some our thoughts about 7 best verticals for pop ads and popunders in 2025.

Check out cases on RichAds pop traffic with different verticals:

• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer in Bangladesh with 119% ROI using pop ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

Talk to the network’s managers to get the latest data. They will definitely be aware of what’s on the top right now.

We have compiled for you top niches from the popunder networks for today.

4. Check out the available targeting options in pop-under network’s platforms

To use pop traffic effectively, you need targeting (on pops, all the targeting options are technical). You won’t know the age or interests of the users.

At the same time, technical parameters are also important and significantly affect the profit. Different devices, OS, specific carriers, and other parameters will help narrow down the number of users who will be shown your ad and reduce your spending.

Some targets, such as country, are best configured during the launching. RichAds experts advise launching each campaign on separate geo. It will simplify optimization.

Another important parameter for launching is the browser language. You will hardly find this targeting option even among the most popular ad networks. Countries with several languages need to limit their audience to a specific language group using a particular language.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. Evaluating automated tools for work in on-click ads networks

Huge volumes of traffic distinguish pops. Auto optimization tools make life a lot easier for affiliates. Here are some tools you might want to pay attention to while choosing a popunder ad network:

1. Target CPA

The simplest and most common feature is Target CPA. Many ad networks have it. This option allows you to set the optimal CPA for the campaign. After connecting the transfer of conversions to the network side, automatic optimization will reduce the conversion cost.

2. Automated rules

But there are also more complicated functions. For example, only the three most advanced networks have Automated rules. RichAds is one of them. Such rules allow you to automatically create black- and whitelists and much more according to the parameters you specify. Automated rules are the superpower of any media buyer because it saves time and produces good results.

3. Micro bidding

Another great feature for those who want to save money on bids is Micro Bidding. With its help, you can set different bids for different parameters. If some sources give you a lot of conversions in your campaign but are expensive, you can reduce the bid cost for them. Only RichAds advertising network has this feature.

4. Performance mode

Last but not least goes Performance Mode function. It’s an exclusive algorithm that automatically creates black and whitelists according to your campaigns settings and renews them daily. What’s more it provides the freshest and most converting traffic without zero efforts from a marketer’s side.

6. Check out popup and popunder ads tutorials that can make the job easier

Although popunders are considered to be the easiest format to handle, there are still many peculiarities beginners might now be familiar with. So if you are just starting with pops, it’s in your best interests to check for educational materials, like articles and video guides. Here are some of them:

• How to launch a successful pop ads campaign,
• 5 steps to a successful popunder ads test,
• PRO tips to increase your chances with pop ads.

Many pop ads networks manage blogs or hold webinars to explain how to start working with this ad format step-by-step. For example, you can always get a lot of useful insights in our blog! We regularly share content such as the webinar in which experts answer all beginners questions. Also we even made an e-book on solving the most common situations while working with pops traffic!

Watch the video overview of RichAds ad platform

RichAds’ YouTube-channel is a perfect source of educational materials and insights on the affiliate marketing industry. On our channel share guides, conference reports, webinars and cover such topics as ad campaigns launching, working with ad formats and popular verticals. We aim on uploading new content at least once a month!

Here is the RichAds advertising platform overview for 2025. In this overview, we’ll discuss several important questions:

After watching this video, you’ll know everything you need to start a successful ad campaign with your CPA offers.

Subscribe to our YouTube channel and click the bell icon not to miss new videos.

Conclusion

When you need to choose the best popunder network, the answer is never clear: this or that. As a rule, to understand which of the networks is the best for a particular offer, you need to test. But besides this, you now know what important parameters to pay attention to before starting the test.

We at RichAds have been providing high-quality traffic for popunder campaign for many years now! You can launch a pop ad campaign and get access to the top service of an advertising platform. Our geos’ coverage is over 200+ countries from Tier 3 to Tier 1! Run profitable campaigns on pops with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

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