Going to try push ads? Good idea! We’ve prepared useful recommendations about push notifications to make your way easier.

After reading this step-by-step guide, you’ll know all peculiarities about how to set up and launch push ads campaign.

What is push ads? The main point to take into account

Push ads (or push notifications) is one of the newest advertising formats. It appears on the screen of the device over other windows. It looks exactly the same as notifications from the messengers, so banner blindness didn’t work for them!

Push ads can be sent to any user of mobile phone, usual desktop, laptop, and tablet. In other words, to any device with a browser and Internet connection.

Push notification ads consist of:

• the main image which conveys the sense of the offer;
• the small icon which explains the main photo;
• the headline is the main element to engage users;
• the message text shows the main details of the offer.

On mobile devices, it is sent in the short form without the main image. To see the main image you should expand push.

Text and icon are the most important things for mobile push traffic (up to 90% on the RichAds platform). However, for desktop traffic, the large image is the key, but it’s optional for mobile.

What you should know before launching a push campaign to make a profit?

Push ads are about the real people that subscribe to push notifications. Every push ad network has unique subscribers. Creatives and targeting options that were working somewhere else may not work in another network.

We’ll guide you on setting up and launching a successful push campaign on your very first attempt.

1. Launch your push campaign with the broadest settings possible.

This will allow you to test the audience and understand how the offer converts on this traffic. This applies to the so-called technical targeting (device, OS, browser). It provides valuable insights into the differences between audiences from one network to another.

As for traffic sources, in our network, it’s better to start a push campaign directly on sources from the Premium group. Running on RON (all sources of the advertising network in the selected country) requires a substantial budget for testing and may initially show inferior results.

2. Initiate the campaign with 5-10 different creatives. 

Having only one creative is a significant mistake; even if the creative is not successful, without A/B testing, you won’t know it, and you might drain your budget.

3. Prepare pre-landers for push ads campaign. 

Due to the nature of the format, there’s limited space on the push itself. To boost engagement, redirect users to a pre-landing page. This tactic has shown positive results but direct linking is a good strategy too. Try them both.

4. Start with ready-made whitelists.

Premium sources, as mentioned earlier, are the best in the network. However, they may convert differently for various verticals and geos. Consult your manager for a whitelist tailored to your offer. This way, you’ll achieve positive results faster and with lower costs.

5. Collaborate with a personal manager from RichAds.

Our network managers are always ready to provide guidance and assistance in setting up your campaign. They can suggest successful geos or build a sequence of several geos to start with, assist with campaign setup and optimization, provide whitelists from the start, and help create creatives.

Your personal manager is available to every client with a deposit of $500 or more.

6. Use Performance mode.

Smart people say you should minimize costs and maximize valuable actions. That’s exactly what the Performance mode in RichAds does. This mode offers several privileges, including daily source updates, automatic addition of the best resources to whitelists, no need for a tracker, and many other features that we’ll discuss in detail later.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to set up and launch a push campaign step by step

1. Decide on your campaign optimization strategy

At RichAds, there are three available campaign optimization options today: Performance mode, Manual CPC, or using the Target CPA. Why discuss optimization before understanding how to launch a campaign? The choice of optimization strategy will influence the subsequent campaign launch setup.

1. Performance Mode is suitable for both beginners and experienced affilaties. Here are the perks associated with Performance mode:

•    Daily source updates: the mode automatically adds the best sources to whitelists every day, considering their relevance and effectiveness.
•    No need for a tracker: using Performance mode doesn’t require tracker setup, facilitating a quick campaign launch.
•    Micro-bidding: this secure method allows adjusting bids for specific sources, thereby optimizing the cost per conversion.
•    Target CPA: the automatic algorithm aims to achieve the set cost per conversion, creating micro-bids and forming black and white lists to optimize the course of advertising campaigns.

2. Target CPA is more suitable for experienced publishers who have launched push campaigns and know how to set up postback (data transfer from the tracker to the advertising network) and work with it. To unlock this optimization method, go to the “Tracking” tab.
   
   Target CPA enables you to obtain conversions at a target cost without your intervention. Set the budget and desired cost per conversion, and the RichAds system will handle all the optimization for you.

3. Manual CPC is suitable for those who enjoy doing everything by hand. From setting up the advertising campaign to optimizing it, everything needs to be done independently.

2. How to set up postback?

Regardless of whether you chose manual optimization or automatic, setting up postback is the simplest and most effective way to track conversions when it comes to pushes and pops.

Postback integration can be set up in the “Tracking” section.

When configuring it, you transmit part of the information to the advertising network, and managers can assist you with optimization. Conduct a test conversion to ensure your tracker is working properly. Thanks to postback, unique features like Automated Rules and Micro Bidding become available.

Choose one of the suggested trackers and connect it to RichAds.

3. Use no less than 5-10 creatives

Creating a variety of creatives for an advertising campaign is a crucial step to enhance effectiveness. This allows for A/B testing, adapting content for different audiences and moments. Diverse creatives help identify optimal content, improving conversion and campaign efficiency.

Prepare and upload creatives for the campaign.

Get a collection of 300 push notification icons absolutely free. Accelerate the visual design of your campaigns right now!

• Creative options make the campaign more diverse and appealing to users. In our blog, there are guides on creating creatives for top verticals: finance, gambling, nutra, sweepstakes.

• When preparing creatives for mobile push notifications, focus on the icon and headline. The main visual on the phone screen can be seen by expanding the push before clicking the link.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. Select the country to launch push ads campaign

RichAds provides targeting according to the country, city, or certain district. At the start, it’s better to choose the whole country and then optimize separate locations according to the results: some regions may bring more conversions than others.

An exception may be offers targeted at a specific city within the country.

5. Split your advertising campaigns into mobile and desktop

The behavior of audiences receiving pushes on mobile and desktop differs. Push notifications are more noticeable on computers, while on mobile devices, they may get lost among other notifications. Moreover, audiences on different devices may react differently to pushes: mobile pushes are more restrained as they lack large images, while on computers, they are more prominent.

To simplify optimization, segment your campaigns. This makes it easier to filter different OS and other parameters that vary across devices. It can also help save costs as one of the devices typically has a lower CPC. Check with the managers for current CPC breakdowns by device.

6. Limit ad impressions and clicks

The more, the better – not the most optimal choice for push campaigns. Limit impressions to 1-2 per day. Exceptions may include significant events like the Champions League or FIFA, where you might benefit from showing your ad more frequently.

Apply the same approach to clicks. Typically, users need a maximum of 2 clicks on an ad to make a decision. If you don’t set this parameter, someone might click on the ad multiple times, and you’ll be charged for each click, even if the person doesn’t convert on the third or fifth attempt.

7. Specify your bid

To avoid setting a bid that’s too high or too low, consult with your manager as click prices may vary. The average bid for your GEO for different devices can be found on the right side of the screen after selecting the country. The average and top bid for the country are visible during campaign setup. It’s advisable to place a bid higher than the average to win in the auction. If you aim to get all available traffic, place a bid higher than the “top bid.“

8. Enable CPA goal (optional)

CPA Goal allows you to set the maximum acceptable cost per conversion. Once the campaign receives 10 conversions, the algorithm strives to reach your specified conversion cost. It directs more bids to sources that have already shown results. This feature is available to those who have set up conversion data tracking.

9. Set budget size and type

For testing effective combinations at the campaign’s start, we recommend setting budget limits of at least $100 per day. This helps avoid unforeseen expenses during the testing phase. You can disable budget constraints when everything is optimized and performing well.

We recommend setting the budget type to ASAP (as soon as possible). This allows you to capture traffic in all possible situations where your bid is winning. Also, set a daily budget around $100 for conducting more precise A/B tests.

10. How to set up additional targeting (Optional)

On our platform, approximately 96% of the volumes come from mobile traffic, while around 4% come from desktop.

The RichAds ad network allows you to set up targeting based on:

• devices,
• browsers,
• operating systems,
• connection types.

We recommend adjusting these parameters during campaign optimization. Each traffic source has its peculiarities. It’s crucial not just to copy settings from other networks but to conduct tests and optimize the campaign based on the results.

Exception: campaigns that can only target specific devices or mobile operators. In these cases, these parameters need to be configured immediately.

You can also choose the most common options: OS, browsers, languages, connection types, etc. You can view the popularity of a particular parameter in the selected country during the selection process.

11. Choose subscribers lists for your push display

The first thing any push advertiser should understand is the hierarchy of traffic sources. Subscribers lists are the largest traffic source for pushes, consisting of several publishers, each made up of individual websites.

It’s better to include all sources from one group if you have no experience launching a similar offer in the same GEO. Only in this case will you know exactly which sub-lists are effective and which are not. Ineffective sources can be disabled during campaign optimization. Personal managers can share lists of the most successful sources for your offer.

We’ve made it easier for you by categorizing all our subscribers’ lists based on their success. We recommend starting the campaign with a group of Premium sources and deciding to connect other sources during optimization. More details about subscribers lists groups can be found here.

Sources are divided into 4 categories:

• Premium: top-performing push sources that convert the best and are updated monthly,
• Standard: functional but not the cherry on top,
• Remnant: convert slightly less effectively than others for your GEO,
• New: all new sources that haven’t been tested or categorized yet.

12. How to set up your advertising campaign schedule (optional)

This feature is beneficial for those with time-limited offers. Initially, it’s advisable not to enable this function to test during which time intervals your creatives convert better.

Exceptions: when the offer is associated with a call center, and it typically operates on a specific schedule. This might be relevant for verticals such as finance, nutra, e-commerce.

Watch onboarding webinar “Making a profit with push ads” to set up a profitable push campaign

Also feel free to check our freshest tutorial on setting up a push campaign by Daria Maichuk, a Head of Customer Success at RichAds, she’ll show how to set up a successful campaign on push.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to create and launch push ads campaign + webinar appeared first on RichAds Blog.

While looking for the most convenient push advertising sources, paying attention to traffic price is essential. Despite the fact that bids vary depending on a geo, there are many top ad networks with cheap push traffic in general!

In this article we present you a list of 11 advertising networks with cheap push traffic, compiled and reviewed by RichAds ad network!

What’s worth paying attention to while choosing the best ad push network with cheap traffic?

Apart from the traffic pricing itself, there are some key-points to consider while looking for an advertising network with cheap push traffic. Regardless of the relatively low prices to run push ads campaigns, the network must provide all the convenient instruments and coverage.

Below we add the highlighting system of key-points that will be applied to all the reviewed ad networks:

• Audience.
  Shows an average traffic volume presented in ad impressions per period.
• Geo coverage.
  The amount of countries that can be targeted while launching campaigns. If such info is not shared publicly, we simply show only the Tier coverage.
• Minimal deposit.
  The amount of funds to deposit on your account in the advertising network to launch a campaign.
• Minimal CPC.
  The minimal available bid by CPC (cost per click) pricing model, the most common one for push traffic. Push ads pricing have been looked at different angles in the article “Push ad costs: what you need to know“.
• Manager’s assistance.
  Shows if marketers get help from a personal account manager of an ad network in terms of campaigns adjusting.
• Payment methods.
  Supported payment systems to add or withdraw funds on your advertiser’s account.
• Targeting parameters.
  Available targeting options by which you can reach the needed audience.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top ad networks with cheap push traffic

Below you will find a full list of the 11 best ad push networks with cheap traffic in 2025!

1. RichAds

RichAds is one of the best advertising networks that provides marketers with cheap push traffic and a feature-rich campaigns launching platform. The ad network also possesses huge volumes of traffic across 220 countries — over 5 billion ad impressions daily in total on 7 formats! Traffic quality can be selected by users manually: Premium (only already tested and performing traffic sources), Standard, Remnant and New. Also, RichAds ad network features a variety of built-in optimization tools and many conversion trackers for integration.

Here, we listed some noticeable features at RichAds’ platform:

• Performance Mode.
  A top-notch RichAds platform’s feature that automatically provides your ad campaigns with fresh whitelists on a weekly basis.
• Automated rules.
  A very popular feature among marketers that will automatically sort poorly converting traffic sources into blocklists by a criteria.
• Micro bidding.
  You can set custom bids for certain targeting parameters and creatives in your ad campaigns.
• Optimizer.
  Dashboard that allows to adjust custom bids and optimization directly on the campaign’s statistics page.
• Multi-format.
  Access to scale ad campaigns across the available ad formats: push, in-page push, popunder, direct click and native ads.

Plus to that, after a $500 deposit you will get a personal manager from RichAds who will assist in launching and optimizing ad campaigns. Managers can also provide whitelists for the exact geo and offer upon request.

RichAds is one of the cheapest ad networks that provides high-quality traffic and amazing optimization tools.

Highlights:

• Audience: 5+ billion ad impressions daily;
• Geo coverage: 220+ countries;
• Advertising formats: push and in-page push ads, popunder ads, native ads and direct click ads. In 2024 was added revolutive telegram ads and display ads.
• Minimal deposit: $150;
• Minimal CPC for push ads: $0.005;
• Manager’s assistance: Yes;
• Payment methods: Capitalist, Payoneer, Wire transfer, Bank cards;
• Targeting parameters: Country, City, Region, Device, Device models, Manufacturers, OS, Browser, Browser language, Connection type, Carrier, ISP.

Top cases on RichAds push traffic:

• Gambling offer on Canada with 23% ROI on push ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads

2. Clickadu

Clickadu is one of the cheapest ads platforms that provide quality push traffic. The ad network has over 3300 active publishers from more than 200 geos which results in 5+ billion ad impressions daily. Users get a self-serve advertising platform to set targeting parameters and campaign optimization.

Apart from affordable push traffic, Clickadu as a multi-format ad network also features banners, popunders, in-page push ads, instant text messages, video pre-roll and SKIM. All traffic in Clickadu is secure with internal anti-fraud and bot filtering solutions.

Highlights:

• Audience: 5+ billion per day;
• Geo coverage: 240+ countries;
• Minimal deposit: $100;
• Manager’s assistance: Yes;
• Minimal CPC: $0.001;
• Payment methods: Paxum, PayPal, WebMoney, Wire transfer;
• Targeting parameters: Connection Type, OS, Device, Vendors, Models, ISP, Browser, Language, States/Cities.

3. ROIads

ROIads is a top advertising platform that provides marketers with cheap push and popunder traffic with over 900 million ad impressions per day. Users can launch ad campaigns on more than 150 geos worldwide with access to optimization tools white/blicklisting and custom bidding. ROIads platform is also integrated with top ad tracking solutions to provide a better outlook on ads performance.

Highlights:

• Audience: 900+ million ad impressions per day;
• Geo coverage: 150+ countries;
• Minimal deposit: $250;
• Minimal CPC: $0.003;
• Manager’s assistance: Yes;
• Payment methods: Capitalist, Wire transfer, Bank cards;
• Targeting options: Country, City, Region, Device, Device models, Manufacturers, OS, Browser, Browser language, Connection type, Carrier, ISP.

4. AdCash

AdCash is a global online advertising platform that marketers run campaigns on push, in-page, pops, interstitial, banner and native traffic with. It offers very precise targeting options, a variety of optimization tools and in-house anti-fraud technology. AdCash covers launching campaigns in over 200 geos and 200+ million unique users daily. Nowadays, AdCash counts more than 10000 publishers and 90 billion ad requests per month.

Highlights:

• Audience: 200+ million unique users per day;
• Geo coverage: 200+ countries;
• Minimal deposit: $100;
• Minimal CPC: $0.001;
• Manager’s assistance: Yes;
• Payment methods: Credit Cards, PayPal, Bank Transfer, Skrill, Capitalist, alternative methods
• Targeting parameters: Supply, User interests, Website categories, Content, Device, Connection.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. Mobidea Push

Apart from being one of the top CPA affiliate networks, Mobidea is also an ad network that sells affordable push traffic from 45+ exclusive publishers. While the number of active publishers might seem a bit below the usual, but the amount of unique users reaches one billion per day!

Mobidea Push features everything for a self-serve ad platform: precise targeting parameters, campaign optimization tools and access to integrate conversion tracking services. Mobidea also claims exceptionally high CR due to the exclusively filled subscriber base.

Highlights: 

• Audience: 1+ billion daily users;
• Geo coverage: 250+ countries;
• Minimal deposit: $50;
• Minimal CPC: $0.001;
• Manager’s assistance: Yes;
• Payment methods: PayPal, ePayments, WebMoney, Paxum, Bank Transfer;
• Targeting parameters: Carrier, GEO, Network Type, Device, OS, Manufacturers, IP.

6. PropellerAds

PropellerAds is among the top ad networks that provide users with cheap push traffic along with other popular ad formats: in-page push, interstitial and popunders. The total global audience exceeds 7 billion daily impressions on push notifications ads, while PropellerAds claim 97% traffic quality satisfactory level. The anti-fraud methods include reviewing manually flagged segments and an AI-based solution to track, block and prevent bot traffic infiltration.

Marketers can optimize campaigns with PropellerAds’ features such as CPA goal, Rule-based optimization and SmartCPM bidding.

Highlights:

• Audience: 15 million for push, 4 million for in-page push ads per day;
• Geo coverage: 195+ countries;
• Minimal deposit: $100;
• Minimal CPC: $0.005;
• Manager’s assistance: Yes;
• Payment methods: Bank cards, Wire transfers, PayPal, UnionPay, Skrill;
• Targeting parameters: Platform, OS, Graphics card, Device, Browser, Language, Connection Type, Proxy, ISP, Zone limitation, Subzone limitation, Audiences.

7. AdMaven

AdMaven is one of the best ad networks with cheap push, pop, interstitial and banner traffic, counting over 1 billion ad impressions daily in total. The traffic is protected by both in-built anti-fraud solutions and in-house bot filtering technology. At AdMaven platform you can launch ad campaigns and optimize them with whitelists, blacklists and Bid Optimizer. Also the platform offers a retargeting feature to re-engage with the previously interested audience.

Highlights:

• Audience: 2+ billion ad impressions per day;
• Geo coverage: 180+ countries;
• Minimal deposit: $50;
• Minimal CPC: $0.001;
• Manager’s assistance: Yes;
• Payment methods: PayPal, Payoneer, Wire, WebMoney, Paxum;
• Targeting parameters: Country, Operating system, Language, Device Types, Device Brands, Browser, Blacklist/Whitelist, ISP, Carrier, Connection type.

8. PushGround

PushGround is among the best push ads networks that provides cheap traffic, wide coverage targeting parameters and daily audience reach of 1 billion ad impressions. PushGround offers a self-serve advertising platform to run ad campaigns in over 200 countries. Among the optimization features there is Auto-Optimization that allows setting rules to sort non-converting sources.

Highlights: 

• Audience: 1+ billion ad impression per day;
• Geo coverage: 200+ countries;
• Minimal deposit: $100, for wire transfers – $200;
• Minimal CPC: $0.001;
• Manager’s assistance: Yes;
• Payment methods: Credit cards, Wire transfer, WebMoney, Paypal;
• Targeting parameters: Country, Carrier, Network Type, Device, OS, Browser, Regions/Cities, Language, Android versions, Window Versions, Device Names, IP Whitelists.

9. Adsterra

Adsterra is one of the best ad networks that helps both publishers and advertisers to earn from push, in-page, popunder, display and native ads. Nowadays, Adsterra operates with more than 40K partners but also runs its own CPA affiliate network. Marketers can utilise optimizations features such as CPA goal and SmartCPM, while also having access to conversion tracking solutions integration.

Highlights:

• Audience: 1.7+ billion weekly for push notifications;
• Geos coverage: 248 countries;
• Minimal deposit: $100;
• Minimal CPC: $0.001;
• Managers’ assistance: yes;
• Payment methods: Wire transfer, Bank card, PayPal, UnionPay, Capitalist, Paxum;
• Targeting parameters: Country, Region, City, Device, OS, Browser, Connection type, Carrier, Browser language, Schedule.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

10. Zeropark

Zeropark is one of the cheapest ads platforms for push traffic with global coverage and over 96 million monthly audience. Zeropark claims the traffic compatibility to all the popular niches with the help of optimization tools such as Rule-Based optimization, Custom bids and integrated conversion trackers. The ad network also provides launching campaigns on other ad formats like pop ads, domain redirect, marketplace and deeplinks.

Highlights:

• Audience: 96+ million per month;
• Geo coverage: 250 countries;
• Minimal deposit: $200;
• Minimal CPC: $0.0013;
• Manager’s assistance: Yes (spend should be from $2000);
• Payment methods: PayPal, Wire transfer, Credit cards;
• Targeting parameters: Country/Region, Device, Keyword, Browser, Carrier.

11. Kadam

Kadam is one of the biggest ad networks operating with advertisers and publishers that possesses more than 10 billion ad impressions daily on 7 powerful ad formats: push notifications, in-app push, on-site push, popunder, banners and native ads. The traffic volumes are across over 195 countries with quality checks by in-house anti-fraud solutions. Kadam works with all the trending niches in affiliate marketing, so that you can even utilise Audiences tool to start campaigns targeting the relevant users.

Highlights:

• Audience: 10+ billion ad impressions daily;
• Geos coverage: 195 countries;
• Minimal deposit: $100;
• Managers’ assistance: Yes;
• Payment methods: Bank card, Paxum, PayPal, WebMoney, alternative payment methods;
• Targeting parameters: Country, Regions, Device, Browser, Connection type, Carrier, ISP, Vertical, Schedule, Language.

Conclusion

Since you know where to start off exploring top push ad networks, you will eventually find the needed one with cheap push traffic and top-notch functionality. Among the 11 advertising platforms we listed both big name brands and decent solutions for marketers to provide a better outreach to opportunitites!

We at RichAds ad network has been working with push traffic since 2018, so we have enough experience to fine-tune our platform for providing quality traffic and top-notch tools. At RichAds you can launch push ads on 220+ geos from Tier 3 to Tier 1, utilising in-house optimization tools and integrated affiliate marketing tracking solutions. Run profitable push ads campaigns on RichAds’ top traffic!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 11 push ads networks with cheap traffic appeared first on RichAds Blog.

Saint Valentine’s Day is coming. This feast is definitely the best for toys’, sweets’ and flowers’ sellers.

Nevertheless, affiliate marketers will take profit as well. What is the best way to run Dating offers on Saint Valentine’s Day? It’s time to look into our guide! There are secrets of successful push ads dating campaigns, creatives’ examples, and best geos, prepared for you by RichAds ad network.

How to choose a traffic source for dating offers

Affiliate marketers used to choose pop, push, or Facebook traffic for dating offers. Facebook works great with dating offers due to the wide range of targeting options but the price for this kind of traffic is quite high. If you just start running campaigns and can’t spend large budgets try to launch dating campaigns using pop or push traffic. 

Pops provide the greatest user coverage and low bid price. It’s a nice option for the newbies in affiliate marketing. Besides, pop traffic will give the possibility of easy testing, because it consists of just one important element — the landing page.

In this article, we will refer to the most user-friendly format of dating offers’ promotion — push traffic. Why push ads are good for dating? Push notification itself allows communicating head-to-head because the message is addressed directly to one person. You can’t get such an impact using other traffic types. It’s appropriate for private communication which is exactly dating.

Affiliates can also read the article about Dating advertising platforms to choose the one for your needs.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run Dating push campaign

The crucial element of successful conversion with push ads for Dating is creative. For the Dating vertical it’s essential to make it maximum close to real communication. Choose pretty photos of real people but not fashion models. The more push notification is similar to the message from a real person, the higher the possibility of conversion is.

Coming up with creatives you will be interested in how competitors promote their offers. The best solution for this vertical is not to choose photos that others are already using. Just imagine how strange it is when the user gets different messages from the same girl. It’s all because a few affiliate marketers have launched campaigns with the same creatives in one ad network. In this case, the possibility of conversion tends to zero.

To show up a winner in the Dating vertical it’s important to change creatives regularly!

Trends of push advertising in Dating

Now let’s move from theory to practice. How to start push ads Dating? Start with preparing different creatives.

Special for you we’ve prepared 11 approaches for push advertising in the Dating vertical. Unfortunately, push notifications network can’t divide traffic into men and women.

According to our statistics, the audience is split approximately by 60:40 in favor of men. That’s why we recommend making creatives for dating focusing on men.

Top converting approaches to push creatives for Dating vertical

The key point of using push notification for Dating is a format of a private message. It’s one of the most successful ad formats for Dating: maximum personalization and engagement.

Remember one thing: the girls on the push-notification, the pre-landing, and landing page should be similar to each other. If the landing page assumes a chat-bot with messaging where the girls send out her photos, it would be strange to see photos of another girl there.

Approach 1

Focus on the user’s moral integrity in the creative description: loneliness, urge to communicate and get acquainted. Getting into the user’s “pain point” will help you increase CTR.

Approach 2

Disguise the main text of the creative under an informative article that tells users about new ways to find a couple or dating options.

Examples:

• “7 ways to find a soul mate”;
• “5 options for the perfect date”;
• “10 messages to help you meet in social networks”.

Approach 3

Add the phone number of the girl who is asking the user on a date to the creative. You can localize the creative by the number format — it must match the format of the country’s phone number that you have chosen as the geo.

Approach 4

Imitate a new message via creative. Select the icon of the messenger popular in particular geo as an icon. Messages with photo attachments work best. As a rule, they collect most of the clicks.

Approach 5

Popular social networks with photo content work well in the dating vertical, so you can use the Instagram icon on creatives. Photos of models will help attract attention if you offer to click on a creative and go to a profile with many similar shots.

Approach 6

Focus on the nationality of the girl whose photo you are posting on the creative. For example, Latin American women are popular worldwide, and such creatives will work especially well in the USA.

Approach 7

Create a simulated voice message from a beautiful girl. In the title of the creative, write the name of the girl who is sending the message, and in the description, specify the length of the message (in seconds).

Approach 8

Popular dating apps can be used as an idea for a creative. For example, a user can receive a message on Tinder, the icon of which can also be used on a creative.

Approach 9

In the creative description, you can specify the name and age of the girl who offers to meet. This way, you can approximately define the desired age category of your potential audience.

Approach 10

Simulating a video on a creative increases the CTR, so you can overlay the video play icon on the main image and select YouTube as the icon.

Approach 11

Specify the country and age limit on the creative. The 21+ limit will invoke curiosity, and you can choose the geo of your campaign as the country. It’s an excellent option for personalization. Also, you can check out our guide on how to promote Dating offers with native ads!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to choose messages’ language

One detail can spoil the dating. It’s a language. Of course, English is widely spread but the results will be better if you launch campaigns using the native language. 

But what to do with multi-language countries, for example, India (Hindi and English), Canada (English and French), Belgium (French, Dutch, and German), or South Africa (11 official languages?)? Some countries have one state language but English there is also used, for example, United Arab Emirates. 

At RichAds you can set up targeting according to browser language — make creatives in different languages and you will reach “your” audience. 

Anyway, you should know the audience of the offer as well as mind language peculiarities. Even in Western Europe, not everyone speaks English. Referring to the native language may sound more loyal.

Check our previous article for top 5 services for translation.

Secrets of choosing successful GEOs for Dating

The choice of converting GEO for your offers is already half of a success. Experienced affiliate marketers will assure you that there is no definite set of GEOs that will always be profitable. Affiliate marketing is a changeable sphere. What works well in one country today, tomorrow may not convert at all. 

Our experts say that Western Europe, the USA, and South Korea are the countries where the Dating vertical shows great results for a long time. Other countries need testing and different approaches. There are cases where not very popular GEOs have shown good results just because the competition was low there. 

How to increase CTR for dating offers

Personalization is a key to success in the Dating vertical. How to get it working with push notifications? Except for private messages and real selfies you can mention the city of the user. It’s a cool trick to show that your match is not so far away. 

Each user will get a push notification indicating his city, for example, “Are you from London? Let’s meet each other!”.

Include macros [CITY] in the headline or message and the system will add the name of the city in the push notification. 

Find 30 Ad Strategies to Increase CTR find here.

And, finally, the last tip: before starting to run dating offers, ask your affiliate network whether they accept leads from push traffic. CPA networks may have their preferences in traffic sources. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Dating push ads guide with tips and creatives appeared first on RichAds Blog.

Do you want to know which push ad networks are the best? Choosing the best one for your needs can be tricky.

We’ve compiled a list of the 10+ best push traffic networks on the affiliate market today to make it easier for you to choose.

Looking for quality push notification traffic, savvy affiliate marketers go to push ad networks that make use of proven tools for working with the format and provide the comprehensive ad inventory for running ad campaigns.

In this article, we will discover over 10 top push networks. We’ll break down the standout features of each network, benefits, and what makes them distinct, giving you the insights needed to make an informed decision. We also compiled the list of 21 affiliate ad networks for marketers for you.

List of the top push notification ad networks

Let’s unearth the top push ad networks and sort out what benefits they provide for affiliate marketers.

1. RichAds

RichAds is a leading feature-rich push network that has gained significant recognition in the affiliate marketing industry. The network can brag about a substantial amount of traffic – 5 billion ad impressions daily. RichAds advertising network offers different types of push ads such as classic push ads, in-page and calendar push ads.

Traffic quality makes the same impression as its quantity. It’s filtered with AdScore, a renowned solution for detecting bot traffic. Next, users can filter traffic themselves with targeting parameters, choosing the subscriber list (Premium, Standard, New and Remnant) and optimization features.

Optimization features is a powerhouse of RichAds. Let’s see what they are:

• Performance Mode. The unique feature of RichAds that provides users with fresh whitelists weekly;
• Microbidding. This feature helps to optimize the expenses. Depending on performance of targeting bundles, users can either up or down bids;
• Automauted rules. Standard feature common for most ad platforms. It enables to choose conditions for generating traffic;
• Multi-format. The feature allows you to scale your campaign across all available ad formats in the ad network: push ads, in-page push ads, native, popunder and direct click;
• Optimizer. Improved account dashboard that combines ad campaign results and edit mode.

The abundance of features shouldn’t intimidate you. Personal managers are available to help you navigate the platform’s campaign settings.

They offer whitelists for your offers and create push ad creatives for free, in addition to assisting with campaign optimization. You can even learn to use the platform’s features on your own. The company provides a wealth of educational materials in their blog and on YouTube.

Highlights:

• Audience reach: 5B+ ad impressions per day
• GEOs: 220 countries
• Minimal deposit: $150
• Minimal CPC: $0.005 
• Manager’s assistance: Yes
• Payment methods: Capitalist, Payoneer, Wire, Bank cards
• Targeting options: Country, City, Region, Device, Device models, Manufacturers, OS, Browser, Browser language, Connection type, Carrier, ISP

Check out top cases on RichAds push traffic:

• Gambling offer on Canada with 23% ROI on push ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. ROIads

ROIads is a fast-growing advertising network that provides push and pop traffic for affiliate marketers and advertisers worldwide. The platform is known for its high-quality traffic sources, advanced AI bidding technology, and powerful optimization tools, making it an excellent choice for running profitable campaigns. ROIads is a great option for affiliate marketers, direct advertisers, and media buyers looking for a cost-effective way to scale push and pop campaigns. The platform is especially strong for verticals like iGaming, Betting, Antivirus, Finance, and Dating.

Highlights:

• Audience reach: 900M impressions per day
• GEOs: Global coverage with top traffic in Brazil, Indonesia, Serbia, the USA, Germany, and India
• Minimal deposit: $250
• Minimal CPC for Push Ads: Competitive rates starting from $0.003
• Minimal CPM for Pop Ads: Starting from $0.5
• Manager’s assistance: Yes, personal account managers for deposits of $500+
• Payment methods: Bank cards, wire transfers, Capitalist (other options available upon request)
• Targeting options: GEO, device, OS, browser, connection type, source-level targeting with Micro bidding

3. Mobidea push

Mobidea is a push ad network that sells traffic from 45+ exclusive publishers and works exceptionally with push traffic, including in-page push ads. The platform has an in-house anti-fraud system, ensuring that generated traffic is free from bots, and quality.

Except the push notification advertising network, Mobidea has its affiliate network, and both spy and tracking tools. Moreover, the network team accumulated one of the largest libraries of educational materials in the industry for marketers within Mobidea Academia. 

Highlights: 

• Audience reach: 1B+ daily users
• GEOs: 250 countries
• Minimal deposit: $50 
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• Payment methods: PayPal, ePayments, WebMoney, Paxum, Bank Transfer
• Targeting options: Carrier, GEO, Network Type, Device, OS, Manufacturers, IP

4. PushGround

Pushground is a push notification ad network that boasts advanced targeting options and a vast volume of high-quality traffic. Daily, the ad platform serves 1+ billion ad impressions. The best verticals to promote on the platform are Finance, Gambling, Sweepstakes and Dating (including 18+).

The ad network used to only deliver push and in-page push ads, but now it also offers pop-up ads. Total traffic at Pushground is protected by the Opticks Security anti-fraud solution. Campaign optimization is implemented through  Automatic Rules and Auto-Optimization by creativity. To test the network functionality, users can give the demo version a try without registration. 

Highlights: 

• Audience reach: 1B+ per day
• GEOs: 200+ countries
• Minimal deposit: $100, for wire transfers – $200
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• Payment methods: Credit Cards, Wire Transfer, Webmoney, Paypal
• Targeting options: Country, Carrier, Network Type, Device, OS, Browser, Regions/Cities, Language, Android versions, Window Versions, Device Names, IP Whitelists

5. PropellerAds

PropellerAds is an industry-leading ad network specializing in white-hat ad campaigns only. This means the network imposes limitations on running 18+ offers too. The best categories to promote here are E-commerce, Betting, Gambling, and Sweepstakes.

The network offers a range of ad formats, such as push notifications, in-page push, interstitial, popunder, and survey exit. Traffic quality here is proved by clients – 97% of users call the PropellerAds anti-fraud system the main benefit of the network. Actually, the platform uses a multi-level system to detect their traffic. It covers trusted traffic sources, AI algorithms that block suspicious activities and manual verification. To manage generated traffic, users can make use of automation features, such as CPA goal, SmartCPM bidding and Rule-based Optimization.

Highlights:

• Audience reach: 15M for Push, 4M for In-Page Push per day
• GEOs: 195+ countries
• Minimal deposit: $100 
• Minimal CPC: $0.005
• Manager’s assistance: Yes
• Payment methods: Bank Cards, Wire Transfers, PayPal, UnionPay, Skrill
• Targeting options: Platform, OS, Graphics card, Device, Browser, Language, Connection Type, Proxy, ISP, Zone limitation, Subzone limitation, Audiences

6. Clickadu

Clickadu is a comprehensive multi-format ad network and push ads platform as well that taps into traffic from over 3500 publishers. It offers access to traffic from Anti-AdBlock zones and integrates with other ad networks, contributing to its significant traffic volume. 

Clickadu calls itself a premium ad network which should be true otherwise how would it get on the list of best push networks. But still Clickadu offers fewer targeting options than other push traffic sources.

This extensive reach is further amplified by a diverse array of ad formats, including push notifications, popunders, banners, in-page push, mobile dialog ads, videos, and SKIM. Such variety ensures the traffic is not only vast in scope, but also impressive in volume, boasting 5,8 billion impressions per day. Furthermore, Clickadu employs anti-fraud tools utilizing machine learning algorithms to ensure high-quality and secure ad delivery.

Highlights:

• Audience reach: 5B+ per day
• GEOs: 240+ 
• Minimal deposit: $100 
• Manager’s assistance: Yes
• Minimal CPC: $0.001
• Payment methods: Paxum, PayPal, Webmoney, Wire
• Targeting options: Connection Type, OS, Device, Vendors, Models, ISP, Browser, Language, States/Cities

7. AdMaven

AdMaven distinguishes itself as a versatile ad network that serves both advertisers and publishers across the globe, boasting over 2 billion daily impressions. This impressive volume of traffic is generated through a variety of engaging ad formats, covering native, push notifications, popunders, banners and interstitial ads. All generated traffic is protected by market anti-fraud tools along with the AdMaven in-house technology.

Advertisers can fine-tune their ad campaigns through optimization tools like Blacklists/Whitelists and Bid Optimizer. Additionally, through retargeting, they can reconnect with users who have previously engaged with their campaign but have not yet converted. 

Highlights:

• Audience reach: 2B+ per day
• GEOs: 180+
• Minimal deposit: $50 
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• Payment methods: PayPal, Payoneer, Wire, WebMoney, Paxum
• Targeting options: GEO, Operating system, Language, Device Types, Device Brands, Browser, Blacklist/Whitelist, ISP, Carrier, Connection type

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. AdCash

AdCash is a global advertising network offering various ad formats, such as push notifications, in-page push, popunders, native traffic, banner and interstitial ads. Affiliates can leverage unlimited creatives, interest-based targeting options, white- and blacklists to optimize ad campaigns effectively. Additional features like target CPA bidding and targeting rules contribute to campaign performance optimization.

Highlights:

• Audience reach: 200M+ per day
• GEOs: 200 
• Minimal deposit: $100 
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• Payment methods: Credit Cards, PayPal, Bank Transfer, Skrill, Capitalist, alternative methods
• Targeting options: Supply, User interests, Website categories, Content, Device, Connection

9. EvaDav

EvaDav stands at the forefront as a prominent push notification ad network, specializing in delivering high-quality traffic through various formats, such as push notifications, in-page push ads, native ads, and popunders.

The company utilizes its own anti-bot and anti-fraud solutions to scrutinize traffic. According to the performance of sources, traffic is separated into 2 categories: Standard and Premium. To receive desired traffic, users can harness Auto-Rules, along with Whitelists/Blacklists.

Depending on the chosen EvaDav loyalty program, users can tap into different perks. Basic account (“Standard”) includes personal manager assistance, discounts from partners, auto-rules and referral program. 

Highlights:

• Audience reach: 3B+ per day
• GEOs: 250+ 
• Minimal deposit: $100 
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• API integration: Yes
• Payment methods: PayPal, Paxum, Skrill, ePayments, Webmoney, Payoneer, Wire
• Targeting options: GEO, Device, OS, Browser, Language, Connection type, ISP

10. Zeropark

Zeropark is a highly regarded ad network known for its global reach and dedication to serving both brands and businesses. The network provides numerous ad formats: push notifications, popup, domain redirect, deeplink ads, etc. Push traffic in the advertising network comes in two types – classic and in-page. To combat fraud, Zeropark employs rigorous filtering and continuous monitoring of its inventory to detect and prevent any fraudulent activities. 

Optimizing traffic generated by Zeropark is made possible through Rule-Based Optimization and Custom Bids. The last feature implies setting an individual rate depending on the targeting parameters or selected traffic sources.

The platform has elaborated onboarding materials: guides on integrating with ad trackers, platform documentation, webinars and blog articles. If desired, it’s possible to try out the interface by logging in to the demo account. A personal manager is assigned to users who spend more than $2000 and install the ad tracker.

Highlights:

• Audience reach: 96M+ per month
• GEOs: 250
• Minimal deposit: $200 
• Minimal CPC: $0.0013
• Manager’s assistance: Yes (spend shooud be $2000)
• Payment methods: PayPal, Wire, Credit cards
• Targeting options: GEO, Device, Keyword, Browser, Carrier

11. Traffic Nomads

Traffic Nomads is a self-serve ad network that specializes in generating and monetizing premium traffic, serving both publishers and advertisers. This platform supports a range of ad formats, including push notifications, in-page push, pops, calendar notifications, banner ads, and native ads, along with a new format called engaged.

Dedicated to providing a safe and genuine user experience, Traffic Nomads uses its own technology to eliminate fake traffic, ensuring all interactions are bot-free. The network organizes its traffic into 3 levels: Premium, Standard, and Remnant. Traffic is also sorted based on user activity levels – Low, Medium, and High. This setup, together with optimization tools like whitelists/blacklists and smart bidding, makes campaign optimization straightforward. 

Highlights:

• Audience reach: 4M+ per day
• GEOs: Worldwide (the number isn’t provided)
• Minimal deposit: $50 
• Minimal CPC: $0.003
• Manager’s assistance: Yes
• Payment methods: Wire, Credit cards, PayPal
• Targeting options: Connection type, Carrier, Traffic type, OS, Device, User activity level, IP ranges

Conclusion

Push notification ad networks offer a wide range of options for affiliate marketers. Each push traffic source has its unique set of features, targeting options, and optimization tools to satisfy various preferences. We compiled this best push ad networks list for you and recommend testing different ad networks to understand where your offer will perform best.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 10+ push ad networks in 2025: find the one for your needs appeared first on RichAds Blog.

Push notifications have their own set of rules that help to achieve good results.

Let’s examine the main rules for creating the best push notifications.

To begin, let’s determine what kind of push notifications will be discussed. This article is not about the push notifications you get from the apps every day.

Push notifications come in several types:

• push notifications from mobile applications,
  Users receive them from applications downloaded to their phones. A push notification like this notifies the user of some events and tries to return the user to the application. Basically, these are informational push notifications, not advertisements.

• advertising push notifications or web push notifications.
  Notifications like these serve as advertisements, offering a variety of services and products. Web push ads are sent via special encryption by browsers.
  The chain is simple: the user sees a subscription form for push notifications on some site, whether or not he agrees to become a subscriber. After that, they enter the database and start receiving push notifications from a specific ad network. Any affiliate marketer or anyone who needs a new advertising channel can buy push notifications from the network if the push notifications fit their advertising strategy, of course.

In this article, we will talk specifically about advertising push notifications and the features of their successful launch.

If you are not familiar with the push ads yet, get acquainted with this advertising channel in our detailed guide.

11 main push notification rules

We have now learned what kinds of push notifications we are talking about, so let’s look at what rules marketers must follow when they launch push campaigns in any push ad network.

Any marketer should take into account the peculiarities of push ads. There are fewer available targets that Facebook gives, despite the audience being very large and varied. All stages of an advertising campaign are affected by this, from selecting an offer to optimizing a campaign.

1. Choose offers from different verticals with different payouts to find one that works

💡 Test offers that have been successful in other push networks.

Even if you found an offer that was successful in another push ad network, always start by testing it in a new one. Every advertising network has its own audience. The success of an offer in one network cannot be guaranteed in another.

💡 Try different verticals on the same ad network.

Generally, people subscribe to push notifications and then unsubscribe after a while. There are certain verticals that work best for each ad network’s traffic, but these tendencies may change as the audience changes. The best solution is to test different verticals in the same ad network.

💡 You shouldn’t limit yourself to offers with high or low payouts. They can both work with push notifications.

It is impossible to predict what product or service will “shoot” on push notifications right now. People may think that high payouts offers will not work if push notifications are cheap traffic. As well as low payouts, they can bring profit due to large volumes of traffic.

The main thing is to ask the advertiser if they accept traffic from push notifications or not. This is the only thing that needs to be clarified before testing.

List of top verticals in the RichAds advertising network in winter 2025:

Gambling: IDN, THA, BGD, IND, VNM;
Betting: BRA, IND, BGD, VNM, MYS;
Finance: ITA, JPN, PRT, CZE, ESP;
Dating: USA, JPN, ITA, DEU, IND.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Separate campaigns (desktop, mobile, tablet)

This is one of the basic push notifications rules: separate campaigns for different devices.

As mentioned above, the audience of push networks is different. It consists of people who subscribe to push notifications from mobile or computer. So, each ad network has a different number of users from different devices.

For example, at RichAds, about 90% of subscribers use mobile devices, the remaining 10% use desktop. At the same time, the data shows that one offer can have different results on mobile and desktop.

Campaigns should be separated from the beginning to make optimization easier. There will be less fuss in the tracker sorting operating OS, models, and other targeting options.

💡 When it comes to mobile or desktop, the user’s experience is also crucial. Smartphone users receive a lot of notifications. Among all of them, some notifications may be lost. If that occurs, conversions will be hampered. Similarly, desktop notifications will be 100% noticeable due to the small amount of notifications on computers.

3. Launch your campaigns with at least 3-5 creatives

The rule is as old as the world: prepare at least 3-5 creatives for your advertising campaigns. First of all, this will give you more opportunities to find the creative that users will like. Here’s a case study showing how only one in five creatives brought in leads.

Since you don’t know the gender or age of users, creatives are one of the ways to understand your audience on push ads. It is better to make creatives for women and men of different ages. Then try different marketing strategies to attract users. The more approaches you’ll try, the more likely you will find out what works.

For example, you are launching a Gambling offer that does not have any requirements for leads (for example, some advertisers may accept only men 30+). Try to test creatives aimed at women and men. In Tier 1 countries, many women play along with men. If you do not try this approach during your tests, you will cut off part of the audience.

4. Focus mainly on icon and headline when it comes to the push notification content

A push ad for a computer appears differently than one for a mobile device. Push notifications on mobile devices do not have a big picture. The title and the icon are all that matter. It is not uncommon for people to first notice the icon and title of push notifications on the computer screen before the picture.

An icon should consist of one large element and a heading with a verb, which is one of the rules for good push notifications.

However, tests with the same icon and different headlines can make a difference.

💡 Use emoji’s in the headline, they can improve your CTR.

5. Engage your audience with pre-landing pages

Pre-landing pages are just as important as creatives themselves. 

💡 Creatives and direct links are not enough to drive conversions in push ads.

You need to use pre-landing pages in push notifications to position the user and lead him to the target action. The best ones are simple, entertaining, and tell a story. All of this leads to the user interacting and being emotionally involved, which increases their likelihood of taking the targeted action.

A duet of creative and pre-landing pages are two of the key points for android push notification rules, and ios push notification rules (we mean in-page push notifications that are available for iOS users).

6. Host your landing pages on a CDN or a VPS in a location near your primary geo

It is important to speed up landing pages. A landing page’s load time should be optimized as well as its pre-landing page. The heavier a page is, the less likely a user will wait for it to load. The issue is primarily with landing pages on WordPress that are 1-2 MB in size. The ideal landing page should be less than 200KB and load in less than 1 second.

It is important to consider the location of the hosting provider as well as the size. It is better if it is near the country where you run your ad. A VPS or CDN can help.

7. Translate creatives and landing pages into the native language of the country

Creatives and landing pages must be localized, it is clear. There is also a need to do this carefully, and it’s not just about crooked translations from Google Translate. When you need a translation, it’s best to use a trusted service like Reverso, OneHourTranslation or Gengo.

Where do you find out which language to use? Especially when a country has more than one language. One trick can be used for RichAds push notifications. With this ad network, you can view statistics about a specific country’s browser language. It is enough to specify the country when creating a campaign, and you can then see which languages are popular in the country in Advanced Targets.

Keep in mind, though, that localization is not limited to translations. You should remember to take into consideration the names and surnames that are popular in this country (which can be useful for a block with reviews) and other details that might ruin the whole experience.

8. Pay attention to the country’s CPC average

CPCs must be correctly set up in order to avoid miscalculating the rate. In the campaign setup, after specifying the country, you can see the average bid for the selected geo.

If your CPC is too low, you’ll notice it by the low number of impressions. If you see that the ad has enough views and clicks, then the bid is appropriate.

Later in the process, if you keep track of your bet changes every day, you may quickly realize that you are betting too much or too little. Begin with the bids offered in the advertising account.

9. Set a 1/24 frequency capping when you start

Limit your ad impressions to a user at least one per day. While leaving a chance for conversion, this will not tire the audience.

10. Use Premium traffic sources, the best ones from the ad network

It’s no secret that different sources within the same ad network work differently. You can check the quality of traffic during tests, but this is a laborious and expensive method. This task has already been done for you by the RichAds team.

For several months, we tested all the push traffic from the network and concluded it brought conversions. We have therefore divided the sources into 4 groups based on their results.

The Premium group consists of the best sources of push traffic on the network. This is where you should begin testing offers. Premium sources will immediately show if your offer has potential or not. The most likely reason you need to try another offer is if you do not receive any conversions from Premium sources within 3 days.

Plus, these sources cost the same as everyone else! It’s worthwhile to add the Standard, New, and Remnant sources after you’ve optimized.

11. Use Perfomance mode

Recently, RichAds introduced a feature based on AI – Performance Mode. It autonomously updates sources, monitors bid adjustments, and aims to achieve the set conversion price without your intervention.

The RichAds team has tested this optimization strategy hundreds of times, and it yields an increase of more than 2 times in conversions compared to manual optimization!

Conclusion

As a result of reading this guideline, you’ll be able to use different push notifications techniques, as well as create a variety of creatives and landing pages, but the most important step of all is setting up your campaign.

These secrets are now known to you as well. It’s time to try launching advertising campaigns on push notifications.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Push notifications rules appeared first on RichAds Blog.

You can also dive into Gambling industry in RichAds’ iGaming guide for beginners.

Who is the target audience of Gambling offers?

When we talk about Gambling, it is difficult to identify the target audience very clearly. Of course, there is general demographic data that can be used for testing Gambling offers.

According to statistics, the demographics of the Gambling players mainly consists of men aged from 21 to 35 years. But it is crucial to do your own analysis based on the data on the desired GEO.

For example, in Australia, the same number of men and women are interested in online gambling, while in Canada, the audience of this vertical is very young, usually players age starts from 18 years old.

When testing, you should pay attention to different age and gender groups, make Gambling creatives for your ads using several approaches in order not to miss an important segment of your audience. For example, elderly people used to be in the minority, because they preferred classic casinos. But when the COVID happened, they also started to be into the online Gambling industry.

What are the most popular geos for Gambling? RichAds edition

As we’ve said before, target audience heavily depends on GEOs, so we’ve made our own top of countries at the RichAds for Gambling ads.

The best geos for Gambling at RichAds:

• the USA,
• Canada,
• Brazil,
• Poland,
• Germany,
• Russia,
• India,
• Indonesia,
• Vietnam,
• Bangladesh,
• Japan.

Efficient Gambling funnel 

After all, the target audience of this vertical is gamers, who are usually quite impulsive and first impressions really matter for them. Therefore it is necessary to lead them to the first purchase at this stage and make it gently.

For gambling offers, we believe the following funnel shall work best — creatives, pre-landing, and landing page.

Let’s briefly analyze each element, and discuss its role in customer retention.

1. Creatives. It is crucial to use at least 5-10 creative ideas for online gambling in order to segment the audience and test all possible approaches. This is the first stage of the funnel, it should attract the user’s attention as much as possible and inspire genuine interest.

2. Pre-landing. You can use different options to keep the player’s attention, but it’s a necessity to entertain him and give the opportunity of feeling like a winner. It will ignite his desire to continue playing.

3. Landing page. At this stage, you have already attracted the client and he is ready to make a purchase, so you should make sure that the landing page is as convenient and user-friendly as possible for him. From the first sight, it shall be obvious how to make a deposit and get a bonus

Now when you know how to attract a potential client, let’s look at specific examples of gambling creatives, landing pages and pre-landings!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top 6 ideas for Gambling creatives

There are many different approaches to making best gambling ads creatives, we have collected the most effective ones for you:

• Personalization.

When you address a person directly, the impression of personalization is created, and even the most skeptical user may become interested in a potential winning. Such creatives work well for push ads, because the user actually receives a personal notification.

• Win-Win Game.

Show that your offer is different, you can use various exclusive bonuses. For example, a “win-win lottery”, it shall work as everyone loves gifts!

• Storytelling.

One of the most popular techniques is telling the story of an ordinary man who won. It is crucial to illustrate such creative with an appropriate image in order to gain the user’s trust. Use names from the desired GEO, for example, lifeguard Joe from New Jersey.

• Call to action.

Mark both visually and in writing what exactly you want from the user. Use the imperatives! You can also emphasize urgency to create exclusivity. To do this, make use of “today”, “just now”, etc.

• Ask questions.

Focus on the issues that may potentially interest your audience, most often it is a desire to make money quickly. Immediately provide an answer to the question on your push.

• “How to …?”

When you use such a header, it’s guaranteed that you’ll get a high CTR. The thing is that such questions promise a person some education and, accordingly, arouse strong interest.

Important: If you want to segment the audience by gender, you can use more specific creatives for gambling. For example, men will be most interested in photos of attractive women who surround the winner of an online game.
And women are more likely to click on a push ad about the story of a successful housewife who has hit a big jackpot in a casino. Another converting approach is to show happy people who enjoy their winning.

If you don’t have the time or opportunity to make creatives yourself, contact your manager at RichAds and he will create them for you for free.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Pre-landing and landing pages for Gambling

As we mentioned earlier, pre-landing and landing pages are the key stages in the converting funnel for gambling. After all, they are the ones who retain the user and push him to make a deposit here and now.

How to create a working pre-landing?

It is vital to remember that pre-landing should not be intrusive, it should entertain the user, and push him to spend large sums gently. There are two main approaches to creating a pre-lending that do it as organically as possible.

1. Use gamification elements.

When a user participates in such games, it encourages him to play even more, as it causes excitement and entertains him. In addition, after the user has won, you can invite him to register to receive prizes.

You can also lure him with free spins and bonuses, there is a large room for your creativity!

2. Tell real stories.

This is the proven and unobtrusive way to attract more people to your offer. The user goes to a page, reads about the winning story of an ordinary person, and this will make him believe that he can also become a winner!

Your task is to place the button to the landing page in an obvious place, preferably at the bottom of the text. After reading the text, he’ll be more inclined to try your offer and his luck.

Tips on landing page creation

The next and final stage of the funnel is the landing page.

• You should create in a very user-friendly way. The user does not need to wonder how to make a deposit, leave his data or get long-awaited prizes and bonuses. Everything should be obvious:

• If you promised a bonus on your creatives or pre-landing, it must be indicated on the landing page, as well as the receiving conditions. It’s crucial not to lose the user’s trust and not scare him off. After all, our ultimate goal is to get a conversion, right?

Now you know how to attract as many users as possible to your offer and get a high CR.

Launch gambling ads at RichAds and gain profit!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Best Gambling creatives examples in 2025 appeared first on RichAds Blog.

How to choose a working title for the Casino niche? Find the answer below.

RichAds is a self-serve ad network that has been working with Gambling traffic for many years! During this time we’ve gained a decent experience on advertising Gambling offers on such ads formats as push, pops, in-page, native and direct click.

In 2022 we won a 1st place award as “The best Gambling traffic source of the year” at SiGMA Europe! Also in 2024 we got awarded as “The best breakout traffic source” by Affiliate World Dubai.

General tips for affiliates on working titles

There are several main points that should be taken into account when creating texts for push notifications, read the tips below:

• If you want to get maximum results, choose headlines for push notifications that match the banner perfectly.
  
• Do not mislead the user just for the sake of clicks on the promotion. Use only honest headlines.
  
• Test 5 or more headlines for each offer and GEO. Do not draw hasty conclusions about the quality of the traffic. Think about how you can interest users with your offer.
  
• Make sure that the content on the landing page is relevant to the product you are advertising in the push notifications.
  
• Pay attention to the local language, if there are several national languages, use the most common one. If you wish to translate or localize texts, contact your account manager at RichAds.
  
• Follow the vertical trends for a specific GEO. If the target audience is changing or expanding, be sure to make an accent on it in your texts!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

High-converting titles for Gambling ads: 12 examples

We recall that the length of a push notification headline is 30 characters. The description must be no longer than 45 characters. The image size for push notifications is 492×328.

Push notifications are displayed differently in various operating systems and browsers, and we recommend considering this when making creatives.

Here are the top titles used for Gambling offers, they will bring high CR to any marketer, just test the formulas below!

1. Directly appeal to users

Summarize what you want to say in a direct message to the user.

Play BoVegas casino!
Try your luck in more than 200 games.

2. Headlines with hidden effects

Try to arouse the curiosity of push notifications’ recipients. Raise a question that can only be answered on the online casino’s website in their minds .

Everyone takes home a jackpot!
There are no losers in online casino BoVegas, because…

3. News-headlines

Such headlines are typical for advertising texts. They attract attention through a news message, making users think that important information is waiting for them on the landing page.

Generous bonuses for new players🍀
Casino BoVegas offers free spins on popular slots🔥

4. Headlines using “how”

Headlines in the form of a question using the word “how” are eye-catching, hinting that the users will learn something interesting from the notification.

How to earn a million?
Win in online casino BoVegas!

5. Headlines using questions

Ask a question that touches your target audience. The answer to the question should be implied in the push notification text.

Do you need any free spins?
Take your bonus for registering at BoVegas casino🤑

6. Calls to action

The headline that calls to action should begin with a verb in the imperative mood. This is one of the perfect titles for Gambling.

Take your bonus today!
Vegas casino offers bonuses upon sign-up💰

7. Exact numbers

To make push notifications appear honest and useful to users, specify exact numbers in the headlines. For the Gambling vertical, it can be a jackpot, the number of free spins, or the welcome bonus amount.

$50 for new players💥
Play at BoVegas Casino and win the jackpot!

8. Time-limited bonuses

Urgency always encourages action, the most crucial thing is to make sure the bonus is relevant and do not give false promises to users, everything should correspond to the offer.

ONLY today +50% to the deposit!
Register at BoVegas now.

9. Storytelling

The ideal approach for Gambling offers is to use the stories of ordinary people who have won at the online casino websites. If the landing page also matches this sales flow, your CR will increase greatly!

John won $10000 playing the slots!
Learn how in the article…

10. AIDA formula

Use a proven way to interest the audience with the AIDA formula, it consists of four components — attention, interest, desire and action.

Play in the best US casino.
Your $50 bonus is waiting for you! Register now.

11. Exact income opportunities

Exact numbers work perfectly for Gambling offers, make sure you mention the exact sum a user can earn, or the percentage of people who win, it really works.

More than $150,000 earned in a day 🤑
This is possible only in BoVegas!

12. Obvious profit

In order for the user to believe in the truthfulness of your offer, you can explain exactly what kind of benefit he will receive. It is important that it is not unfounded, the bonus should be relevant.

Deposit $50, get $100 to the account!
Double your bonus in BoVegas 💰

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Appealing ad copies for Gambling offers

It is not difficult to find images for Gambling vertical, it’s just crucial to make them trendy.

For your offer to convert well, choose visuals that show:

• gorgeous women,
• roulette tables,
• slot machines,
• wheels of fortune,
• buttons inviting the user to “Play”, “Pick up,” or “Start.”

There are several basic yet working approaches for creating landing and pre-landing pages, let’s look at them below:

Use interactive elements

This is especially true for pre-landing pages in order to warm up the user’s interest. Spin-wins and roulettes work best, in the end the user must win and get to the landing page, it will definitely bring a good CR!

Specify the bonuses from the start

It is very vital to specify what exactly the user will receive after registering. It can be written on the landing and pre-landing pages, as well as in the creatives’ titles. A user must clearly understand his benefits, this is what motivates most potential customers!

Make the registration effortless

No one wants to waste time filling out a long registration form or searching for it on the website. Online Gambling is the a very spontaneous industry for most customers, which is why the process of signing up should be as simple as possible!

Tell stories

The well-known, but converting approach is a story about an ordinary person who won a large sum of money in an online casino.

It is important to use the strategy on all the stages of the funnel — creatives with a teaser, and then a pre-landing page with a full article about this person and in the end a link to the landing page for registration.

Conclusion

Encapsulate a maximum of meaning and benefits for the recipients of push notifications in its headline. Make the user feels like a successful player, a winner, and suggest they try their luck and hit the jackpot. You can utilise various working methods, determining the exact approach that performs best for your offer.

We at RichAds have been working with Gambling traffic for a very long time, and now our advertising platform provides everything you need to run this niche offers. You can launch push or popunder campaign on over 220 geos from Tier 3 to Tier 1, and expect quality traffic!

Start earning big with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Gambling titles guide: 12 working formulas appeared first on RichAds Blog.

If you know everything from A to Z,  jump straight to the list of top push spy tools. Spoiler: there are some services for monitoring other ad formats, not necessarily push notifications.

What is an affiliate marketing spy tool?

A spy tool (aka spy tool service) allows you to spy on your competitors’ ad campaigns launched in a specific ad network or traffic source. In other words, it is a base of all ads that are currently run on Facebook, push ads, pops, etc.

Spy services help you understand what’s in the top right now, spy on creatives and landing pages, and help you see campaign settings.

We do not recommend copying ads and run them without any changes. Why? Find the explanation below.

How to search for ads in a push ads spy tool?

Let’s say a few words about the correct search algorithm in spy tools. In order to succeed in finding the best ad campaigns, you need to know some features.

The algorithm described below will help you find the most popular creatives and see which offer or brand converts better.

Use keywords in English to see ads in all languages. But this rule won’t work in some free spy tools, so use the keyword in the native language to check all available results.

As an example, we will show you a search process in the Adplexity spy tool service. We will search for the best antivirus ad campaigns in the RichAds (formerly RichPush) advertising network.

What are search parameters essential to set?

• Period of an ad campaign

Put a period of time from 3 days to 2 weeks or a month. Thus, you will cut off campaigns that were tested for a day or two and were turned off as unprofitable.

This limitation also helps to remove campaigns that have been running too long. Most likely, they have already skimmed the cream in this ad network.

• The amount of received traffic

Select the “Received Most Traffic” setting. The amount of traffic that the offer receives is one of the critical parameters you need to pay attention to.

Choose the 5 best examples, save creatives and landing pages, check the settings for these campaigns. Analyzing all of this data will be most beneficial for your launch.

How to spy on push ads properly?

Spy tools allow you to download ready-made creative and landing pages and launch your campaign immediately. But is this practice profitable? At first glance, yes: you know that these creatives are collecting traffic. They have not been deactivated, which means that the campaign is profitable.

But let’s look at it from the perspective of a potential audience. A person who is subscribed to a push ad network receives regular push notifications from that network. The more often they see the same push ad, the more indifferent they become. Or it may even become annoying: “I don’t want to see it anymore”.

How can an affiliate marketer deal with this? Take ideas from a spy service, but modify them slightly. This applies to both creative and landing pages. You can use similar images, change the copy slightly. The main thing is not to use exactly the same ones.

And of course, one of the rules of success for push notifications is to update creatives from time to time, even if they convert well. Use different approaches to not miss a potential audience, try different tricks.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8 best push spy tools

There are many spy tools for push notifications. Even though the ad format is still relatively young (it only appeared in 2018), you can spy on it in many spy services.

Here is a full list of spy tools for push ads:

1. Adplexity
2. Anstrex
3. SpyPush
4. Mobidea push spy tool
5. Pushycat
6. Megaspy
7. AdPeriscope (for non-mainstream ads)
8. Spy.House

1. Adplexity

• Ad formats: mobile, desktop, native, push, carriers, enterprise.
• Costs: $199/mo or $1990/year (17% discount).
• Push ad networks: RichAds, Mgid, PropellerAds, DatsPush, LeoCash, EvaDav, AdsTerra, TeaserNet, PushAds, Izooto, PushAd, AdMaven.

Let’s start with, perhaps, the largest and pumped spy service for marketers. Adplexity is one of the largest spy services for push traffic. This spy tool is not limited to push notifications. It can spy on native, mobile, and desktop traffic, and much more. A few years ago they also offered non-mainstream, pops and e-commerce, but then decided to remove those directions. Still you can find pop ads examples in the mobile section.

The service covers advertising from over 75 countries, 40 traffic sources, and 100 affiliate programs. It boasts the most detailed data about the ad campaigns and shows valuable targets about the campaign duration, received traffic, and hits.

There is no need to rip landing pages from this monitoring service. Any advertiser may download them in a zip archive in a couple of clicks.

Unfortunately, the service does not have a free trial, but you can get your money back within 24 hours if you do not like the service.

You can get from 10% to 30% off for AdPlexity depending on the plan using the RichAds promo code.
Get the promo codes for spy tools, trackers, and so on in the bonus section.

How to spy Ads like a PRO? AdPlexity shares insights

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Anstrex

• Ad formats: push, native, pops and dropship.
• Costs: push notifications — $89.99, push notifications and pops both for $159.99. Push, pops and native — $219.99.
• Push ad networks: 38 push ad networks (all the largest ones included, as well as RichAds).
• Advertisers: 32,561.

Anstrex is one of the largest push ad spy tools. Native and pop ads are also can be found there. The guys have recently added a dropship, which you can track for free for now!

The database of this push ad spy tool contains over 17 million ads from 38 ad push networks. You can find ads from 92 countries there.

What filters are available?

• Categories,
• Advertising network,
• Language,
• Country,
• Affiliate program.

The advantage of Anstrex is that the landing pages can be edited in the Anstrex WYSIWYG editor and then downloaded with everything you need (css and js).

There is no trial here either, but you can get the payment back within 2 days.

You can get a 20% monthly discount for Anstrex using the RichAds promo code.
Get the promo codes for spy tools, trackers, and so on in the bonus section.

3. SpyPush

• Ad formats: push, pop, native, non-mainstream.
• Costs: $49 a month. Trial period is available.
• Push ad networks: RichAds, PropellerAds, ClickStar, Push.House, Adsterra, Trending Bid, AdMaven, Daopush, Evadav.

SpyPush is the third-largest push notification spy tool. It offers over 2 million push ads across the 9 largest push ads networks. It gives access to advertising from 95 countries – so far, this is a record among spy tools for push ads.

Landing pages and creatives are ready to be downloaded in one click.

What filters are available in this spy tool:

• Country,
• Language (for creative and landing page),
• Device,
• Keywords,
• URL,
• Active or inactive ads,
• Operating system,
• Tracker.

This spy tool has a free trial, but the most popular filters are disabled in it. Even after that, you still have an opportunity to filter different countries and download creatives.

4. Mobidea push spy tool

• Ad formats: push, native.
• Costs: $ 89.99 a month. Probably there is a trial period (but we are not sure). COMBO – push + native =$139.99 MONTHLY
• Push ad networks: 40 ad networks, and RichAds among them!
• Advertisers: 30,000+

The advertising network Mobidea launched its own spy tool, which may bet the leaders of this list. This spy tool for push ads contains more than 19 million ads from 92 countries!

What is good about the service? Of course, there is an option to download landing pages, ads can be divided into mobile and desktop campaigns. It also provides information about CPC bids in real time!

But the most valuable feature in this spy tool is the data about which source of push traffic works best with a particular offer.

The service description says that there is a free trial, but we could not use it. Perhaps the offer was limited in time, or the information on the site’s pop-up is already out of date.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. Megaspy

• Ad format: push.
• Costs: free.
• Push ad networks: Megapush and Datspush.
• The service doesn’t have an English interface.

Megaspy is a new push ad monitoring service that is still in the process of beta-testing. So far, only 2 ad networks are available: Megapush and Datspush, but there will be much more of them soon, according to the creators. As for the countries, there are about 100 available geos.

This push notifications spy tool has Russian interface as the previous one. 

But you can search by title, description using keys in English, search by link, setting the launch date, and the number of ad impressions, which is already pretty good.

The guys actively communicate with customers in the chat and ask for suggestions for improvements. It is possible that in a couple of years, the service may become a serious competitor to the “oldies”, especially if the creators will listen to affiliates.

6. Pushycat

• Ad format: push ads.
• Costs: $40 or $80 per month, $190 for 3 months.
• Push ad networks: Megapush, Datspush, Propellerads, Evadav, PushAds.
• The service doesn’t have an English interface.

Pushycat is an independent service from Russia. Unfortunately, but it has a Russian interface only. This tool is focused on spy push ads. The service scans 6 popular ad networks and 16 GEOs (Europe, CIS).

Countries available: Spain, Ukraine, Thailand, Poland, Italy, France, Great Britain, Germany, Kazakhstan, Bulgaria, Russia, Czech Republic, Latvia, Turkey, Netherlands, Serbia. The service is still growing and adds new geos from time to time.

So far, there are not enough filters in this service but remember it is absolutely free push ads spy tool. Well, you won’t find indicators of the popularity of the push campaign and for how long it was running. There are no extended statistics for advertising campaigns either. 

So far, this is just a showcase where you can view and download creatives and landings. Not bad, but it can be better. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

7. Adperiscope

• Ad format: different kind of ads.
• Costs: $89,99 per month.
• Ad networks: All major non-mainstream ad networks.
• Countries: 56.

AdPeriscope, with its comprehensive features and easy-to-use interface, offers a wealth of benefits for those looking to analyse and optimise their online advertising campaigns.

One of the main advantages of AdPeriscope is its extensive database of ads from various platforms, including Facebook, Instagram, Google, and more.

AdPeriscope also offers an array of useful filters, enabling users to narrow down their search based on specific criteria. Filters include ad type, country, device type, and even affiliate network, ensuring that marketers can find the most relevant and actionable data for their campaigns.

Speaking of countries, AdPeriscope covers a wide range of locations, making it a versatile tool for international marketers. Whether you’re targeting the United States, United Kingdom, Germany, or any other country, you can access valuable insights into the advertising landscape and consumer behavior specific to that region.

AdPeriscope offers the best landing page ripping tool in the market. Download, Edit, Optimize and Upload any landing page within AdPeriscope. No need to download it on your PC.

As for pricing, AdPeriscope offers one plan – $89.99 for a user per month.

8. Spy.House

• Ad format: push and teasers.
• Costs: free.
• Ad networks: 25+ ad networks.
• Countries: 245 geo.

The Spy.House spy service already has around 50,000 users. And it’s well-deserved, as the service has a number of interesting features and advantages:

• Free service,
• Landing page and pre-landing page search by keywords,
• Selection of advertising “lifetime”,
• Sorting by popularity and novelty,
• Campaign analysis in 245 geos,
• Continuous update of the ad database,
• Quick registration (it will take no more than 2 minutes).

Spy tools that have stopped working

PUSH.CPA.RIP – R.I.P for one of the promising spy tools

• Ad format: push.
• Costs: free.
• Push ad networks: DatsPush, MegaPush, Adsterra, Evadav, Propellerads, Tranding bid, Mgid.

PUSH.CPA.RIP is the first free push traffic spy tool in our list.

As a rule, free tools have a much more modest set of tools than paid ones. But the PUSH.CPA.RIP service looks very decent.

It offers a search in 7 push ads networks in various geos. In the spy tool, you can analyze ads sorting by country, ad network, device type, as well as the date when the ad was first shown. Search by a link, or a key is not available.

What the PUSH.CPA.RIP service allows:

• download pictures and icons in one click,
• watch landing pages (downloading features are not allowed yet).
  

Considering that you can get all this information for free and without annoying ads, the service seems to be worthwhile.

Conclusion

Ad spy tools are a must for every affiliate marketer who wants to stay on top of the wave. We hope that in this article you can find an option you were looking for: paid or free.

At least, it doesn’t matter which ads creation option you choose:

• invent them by yourself,
• take from free push spy tools,
• or just get inspired by them,
• or order for free by asking RichAds’ manager.

The main thing to get profit is to use them in conjunction with a suitable traffic source. And we have it!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 8 best push notification ad spy tools + 1 closed appeared first on RichAds Blog.

In this regard, push traffic advertising has one significant advantage. Unlike other ad formats, push notifications are really visible! Let’s see if it is too late to engage in push traffic affiliate marketing in 2025 or not. 

What is push traffic?

Push notifications are not a new thing. The notifications itself are known for more than 11 years, but only 6 years ago push notifications became popular as an advertising format. 

How are push ads different from regular push notifications?

It is important to clarify that an average user encounters ordinary push notifications every day. What’s more, both advertising and regular push notifications can also be divided into two categories — mobile and web push.

The usual push is a notification that appears on the screen of your phone, it can be anything from a message from an app to a notification of a completed transaction or an application update alert.

The situation is similar for web push notifications, but you can see them directly in the browser.

Push ads look very similar, but they have a different goal. The purpose of such a message is to interest a potential customer and encourage him to purchase the goods or take a certain action.They also look like a private message or an important notification from a website that appears on the screen on top of other open windows. It is important to note that users subscribe to them on their own.

It’s crucial to understand that push from mobile apps is the most common form of notification. A user starts receiving push notifications from them after installation. They automatically stop when the application is uninstalled. Such push notifications are often used to encourage users to return to a mobile application and spend more time using it.

This is not exactly the push ad traffic we are talking about.

Below we will analyze in more detail the mechanism of push ads work, how users subscribe to them and what they consist of.

How do users subscribe to push notifications?

Let’s take a step back and look into the process of how push ads traffic generates.

When it comes to real push ad traffic, things are the following: users start receiving ad notifications after visiting the website with a subscription form. These forms are the first step in generating push traffic.

As a rule, on a desktop, it looks like this:

After the user accepts it, they begin to receive advertising push notifications. It doesn’t matter if the user quits the session or not. The subscription data is already in the database of some push traffic network. The user will receive advertising notifications through the browser’s technology.

Users can subscribe to web push notifications from any device: desktop, mobile, tablet.

For a long time, iOS users were out of reach for push and in-page push traffic. Later affiliates started to make money on this solvent audience.

What do push ads consist of?

Since the progenitor of push traffic is a regular notification, push ads look very similar to it.

It also consists of a small image (an icon) and two text lines: a title and a description. The main image complements them.

Remember that the best push traffic always looks catchy and simple.

After clicking on the push notification the user goes to the landing page or pre-landing page, which is logically connected with the offer. In this case, push acts as an enticing banner.

This “banner” may look slightly different on mobile and desktop. A large image of mobile push is usually hidden.

Important: Ad networks that provide push traffic usually divide it into mobile and desktop, and the amount of it differs. For instance, 90% of push traffic from RichAds ad network is mobile traffic, and the remaining 10% is desktop.

What are the advantages of using push traffic?

Well, now you know the answer to the question “What is push traffic?”. It’s time to look at it’s advantages.

Let’s find out.

1. 100% visibility and no banner blindness

One of the main advantages of push ads traffic is its almost 100% visibility. A push notification will hardly get lost on a page among other advertisements. Push ads are always on the users’ eyes: on top of other windows on the mobile or in the right corner of the desktop’s screen.

Here users always see notifications from instant messengers. Therefore, it is quite difficult not to notice push notifications.

2. Push traffic is about real people

Push notifications are received by real people who have subscribed to them. So we can say that push advertising traffic is totally human. There are no other ways to become an ad recipient.

If dishonest owners of the websites with the subscription forms are engaged in cheating (attracting bots), this quickly becomes clear. Typically, ad networks have tools to check traffic quality.

3. High CTR

By far, the highest CTR push ads traffic had in the first year of its appearance. This was the first time users saw such notifications and actively clicked on them. The affiliate marketers got a lot from the new and cheap format at that time.

Even after 5 years, not all users have ever seen the new format. Push ads continue to perform well. The point, of course, is that push users are more loyal and agreed to receive notifications more often.

4. Low cost of push traffic

Compared to the cost of advertising on Facebook or other ad formats, push notifications cost much less. 

At the same time, cheap push traffic is a good option to start learning affiliate marketing and an excellent way to make a profit for advanced affiliates.

Push traffic can be purchased using the CPC (cost per click) model. CPC starts at $0.005 depending on Geo. For example, in the USA, the minimum cost per click is $0.02, in India, it’s $0.007.

5. Loyal content policy

Push traffic is very attractive to marketers because of its content policy. The main difference from Facebook, Google Ads and other traffic channels is that it allows you to advertise the widest possible pool of offers without cloaking.

Verticals such as Sweepstakes, Gambling, and Nutra are allowed and available on push traffic. This means that you will not get any bans and you do not need to resort to constant tricks, because there are no restrictions that need to be taken into account.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best verticals for push traffic

The audience that subscribed to push notifications can be completely different. So it is rather difficult to predict which vertical will work best with the traffic from particular push notification traffic network.

There is a pool of verticals that are considered suitable for push traffic in general. As a rule, these are quite simple offers that do not require a lot of input from the user.

Best verticals for push traffic:

Best verticals for push traffic at RichAds

Every month the RichAds advertising network team analyzes the most converting verticals for push ads. We highly recommend to follow “Best GEOs and Verticals at RichAds” tag in order not to miss the hottest trends on launching ads at the platform!

However, there are niches that bring profit from year to year and they are worth paying special attention to, you can find the top verticals for push ads in RichAds below!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Who can earn with push traffic?

Traffic from push notifications can generate stable income for at least 2 categories of people:

• site owners, who want to monetize websites,
• people who want to promote their own or someone else’s advertising offers.

Websites owners can provide their sites for collecting subscriptions to push notifications. They will profit from the traffic that their pages drive. Such people are also called publishers. To become a publisher, you need to contact the advertising network and place a script on your website that will display a subscription form for push notifications. It does not require any changes in the website design and does not affect SEO.

However, site owners can collect a subscriber base for push notifications only for their own needs: send information about discounts, news, and more, without passing it on to third parties.

Affiliate marketers are the second group of people interested in buying push traffic. Push traffic has much fewer restrictions on the choice of offers than Facebook, which is why affiliates use this format to avoid cloaking troubles.

Both website owners and affiliate marketers meet at push traffic networks. These are specific ad platforms that buy new push subscribers from publishers and sell the opportunity to show them ads to marketers. Let’s have a closer look to push traffic networks.

Where you can buy push traffic?

If you do not have your own websites with a large audience, this will not be an obstacle for running push ads. Any affiliate marketer can buy push traffic in a few clicks in a push traffic ad networks. Today there are a huge number of them.

Push ad network sell their ads on CPC basics. As a rule the system works in a real time. The higher bid the marketer set up the better audience they’ll get. 

Today a lot of networks have large audiences and different targeting options. They offer their own tools to simplify work or add in-page push ads to launch campaigns with. 

Since the audience of push networks is constantly changing, when choosing a push network for your offer, you should be guided not only by the size of the subscription base, but also by the top verticals.

We have collected all best push traffic sources in one table to make it easier for you to decide where to buy push traffic, read more about the comparison of the best 10 push networks here.

Find a list of more than 30+ push ad networks at AllPushNetworks.
Search for the latest reviews, coupons, user’s ratings and useful guides there.

How to buy push traffic?

Let’s have a look into a small practical instruction on how to buy push traffic and don’t spend much.

We’ll show the whole process and all the possibilities of saving budget with an example of RichAds platform.

Some tips on how to buy push ads wisely:

• Run push ads for one GEO in one campaign.
  If you are going to test a couple of geos, duplicate the ad campaign and change the geo and bids.
• Use the ad platform’s hints to set up a proper bid.
  As we notice earlier, push ad network sell ads on CPC basic. At RichAds you can see them after geo’s set up. 

• Ask the RichAds’ manager for a whitelist of sources for your offer. So the tests will be even more effective.
• Start with Performance Mode. This feature provides the most converting and suitable traffic for your campaign settings. Every week the algorithm will update white and black lists for your campaign to have maximum CR. As a result even a newbie gets better results with Performance Mode.

• Optimize your campaigns constantly for better CR and results. You can use Automated rules and Optimizer to make the process faster.
• Try Target CPA algorithm. It allows to automatically make black and whitelists as well as adds Micro Bidding for you to reach the desired CPA.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to launch a successful push traffic campaign?

If you want your first push ads campaign to have a better chance of profit, use this list of tips. It sums up the main mistakes any marketer can make from the beginning.

• Start by testing different offers. So you’ll understand what will work on the traffic of a specific ad network.
• Divide your campaigns into mobile and desktop. The bids for them can be different. Moreover, it will be easier to optimize this way.
• Run a campaign with at least 5 creatives. An ad campaign with 1 or 2 creatives is less competitive than with 5 or 10. Sometimes the campaign is launched with 5 creatives, but only one of them converts. The fewer the options are, the less likely you’ll find a converting one.
• Pay more attention to the icons and text than to the big picture. Change them for a quality test.
• Use emojis in the headline, they can improve your ad CTR.
• Make sure that you set up a daily budget at the start. This will not allow an overspend.
• Be sure to set up the postback for accurate optimization and results analysis.
• Limit the number of ad impressions to 1-2 per day not to overwhelm the users. This is the optimal amount at the start.
• And most importantly: remember, even successful creatives need to be changed from time to time.

Watch oboarding webinar on making profit with push traffic

If you’ve already chosen push traffic as your go-to format, make sure you watch our onboarding webinar on push ads. All the questions are answered there, from a setup to optimization techniques, creatives advice and actual platform overview.

What’s more, make sure you follow RichAds youtube channel to get all the latest affiliate insights, tips for launching differen offers, podcasts with industry leaders, fruitful webinars as well as tutorials on various verticals!

Conclusion

Push-notification traffic is a proven tool for launching ads. It allows you to find a new audience without spending a huge budget on advertising. 

Push traffic is quite cheap but require sufficient tools to work with them. Different push traffic sources also drive push traffic of different quality. Keep all these points in mind and choose sources wisely.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently Asked Questions about Push Traffic

The post What push traffic is and where to buy it in 2025? appeared first on RichAds Blog.

Push ad campaign optimization is a process of changing a campaign’s settings to maximize profit. 

You might have already done optimization of your campaigns and are acquainted with targeting on various platforms and ad networks, so let’s have a closer look at the settings offered by RichAds.

Here you can find targeting on OS, browser versions and language, carriers, subscribers age, and so on. We don’t collect personal data of our user base, only technical parameters that’s why our subscribers are quite loyal to the advertisements. 

During optimization, you can:

• analyze data received in the process of running a campaign;
• replace creatives timely;
• narrow targeting parameters;
• change significant parameters (CPC, OS, browser versions, clicks cap, etc.);
• turn off the parameters that don’t bring conversions.

RichAds platform flexibility allows changing almost all settings except the GEO. The variety of optimization options for push advertising is wide.

When is it time to optimize a push notification campaign?

If a campaign doesn’t get any conversions in at least 2-3 days, there is nothing to optimize here. Sometimes, the problem may be in the ad network that doesn’t convert for this offer or in the creatives or landing pages that don’t entice the user. Furthermore, your targeting may be too narrow or you turned on only a limited amount of sources.

It’s time to start push campaign optimization process when you have at least 3-5 conversions. It may happen on the first day of running but not necessarily. Sometimes, it takes time to test enough traffic sources in huge ad networks and find the right source that will convert well.

If you got 1 conversion, it is a good start but not enough data for decision-making! It just means that the offer has potential. Wait a little longer for the next conversions. 

Main steps to optimize your push campaign

You can optimize a push campaign focusing on creatives and landing pages, targeting options (device, OS, timing, and so on), or traffic sources.

One of the main steps during optimization is to disable non-converting sources. Why should you do this? If a website doesn’t bring conversions, it likely doesn’t involve your target audience. As you pay for clicks, using such sources may lead to huge budget spending: you will pay for clicks from sources that don’t give conversions.

Besides, you can analyze the profiles that have a great conversion rate. You will notice that most of the customers use certain OS, device, or browser. We recommend to disable parameters that don’t give results, too.

Push notification campaign optimization is done in a very similar fashion as you’d do with any other banners. You need to make sure you’re spending at least 5-10x your offer payout initially and don’t block any site unless it has spent 2x your payout.

Consider that the more creatives you’re testing, including landing pages and offers, the more you’ll need to spend on tests, but it’s worth it because you’ll get data faster.

I’d recommend to start the optimization with sites first, followed by publishers, then groups of sites in case the network offers this. After that, we focus on landers, creatives, and offers. Finally, we check browser versions, OS, and other factors, such as the age of subscription, activity, etc.

Servando Silva, Affiliate Marketing Expert

How to optimize a push ad campaign?

0. Start with Performance Mode algorithm

The simplest and most effective way to start a campaign and have it optimized automatically is the Performance Mode algorithm. No efforts are required from a marketer and the tool is perfect for beginners!

Every day the feature will update the black and whitelists depending on the targeting of your campaign and help to save money.

What will you get due to this feature?

• The freshest traffic. To put it simple, the newest sources with high quality will be automatically connected to your campaign every day, immediately after being tested.
  
• Permanent sources update. You just need to set up a regular CPC campaign, the rest will be done by Performance Mode — it will choose the best white and blacklists, according to your settings, and will continue to update them.

Important: the tracker is not required! But if you have a postback set up, you can also specify the desired conversion price, the algorithm will adjust to it.

1. Check Ad Rank rate 

One of the first steps to optimizing your push campaign at RichAds is to check Ad Rank rate.

Ad Rank determines whether your ad will be shown to users or not. It can be measured in an hour after launching your campaign. 

There are 3 Ad Rank indicators:

• high Ad Rank
• medium Ad Rank
• low Ad Rank

The lower the value, the less traffic your campaign gets. Medium Ad Rank says that your campaign is short of traffic. When your Ad Rank is low, the system kicks the campaign out of the bidding. 

Everything can be fixed if you notice low rates in time. 

Change your creatives or add more, raise CPC or both. Don’t forget to keep Ad Rank rate high. 

RichAds team

2. Check Win Rate 

Win Rate is the second significant indicator that can be analyzed right after the campaign starts. It points to the place of your campaign in the bidding. 

Impressions mean won bids. If you have a low Win Rate, we recommend increasing CPC. Ask your account manager about appropriate CPC for your campaign.

RichAds team

3. Analyze the performance of your creatives after launching the campaign

A/B testing of the creatives is an important part of optimization. 

While ab testing, analyze the results of your creatives to select the best converting variants.

With RichAds, you can measure the effectiveness of both push notification and landing page. 

To assess push notification, pay attention to CTR. The higher the index is, the better it is for the campaign. 

See CTR values below:

The conversion rate will show the effectiveness of your landing page performance. It’s quite simple to understand: the higher the index is, the better the results are.

At this stage, it’s important to determine the push notification/landing page that converts better. They will help to conduct experiments. By the way, at RichAds you can use links to different landing pages in one campaign.

Sometimes just 1 day of A/B testing is enough to make a data-driven decision. But we suggest not to make time limits. Sometimes a few hours of A/B testing is enough, but in some cases, it can take a few days. Focus on the data relevant to your analysis. We recommend checking one lander-offer combination using the budget of 3 conversion prices if one conversion costs more than $10.

Find the conversion rate parameter in your conversions tracker. If you set up conversions on our side, they will be shown in RichAds reports. Our specialist may consult you on using this data. 

RichAds team

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

3.1. Remove non-converting bundles

A/B testing goal is not to choose one creative that converts better and to remove all the others. Even a successful creative will burn out in a couple of days and your results will worsen. 

It’s important to find the approaches to users that will make them click on notifications. 

That’s why we recommend launching a campaign with different variants of creatives. 

If your campaign has only one creative it may impede optimization. You need to have the results to compare.

You can use previously failed creatives for further testing combining them with the elements of successful ones. Anything may work. 

RichAds team

3.2. Prepare new creatives based on successful variants

Identify creatives with high CTR and try to understand which element works (text, image, or icon). Make new creatives based on the successful ones and monitor which variant converts better. 

A simple rule works here: change just one element of a successful push notification. If there are a few variables it may not be clear what has worked out, so you won’t be able to conduct a successful analysis and increase your income.

During one of your testing use the combination “working creative – successful landing page”. It’s quite an effective approach.

RichAds team

3.3. From time to time update your creatives and continue to track the results

Of course, you want to do the job once, figure out which of the creatives works better, and not to come back to this issue anymore. But working on the campaign analysis and optimization never stops. Push notifications tend to burn out. The same images bother the audience, eyes glaze over, and it all ends with what we call “banner blindness”. 

All you can do is refresh creatives in time.

If you are tired of coming up with “hot” creatives turn to your account manager, and they will prepare new creatives for free. 

RichAds team

4. Optimize targeting with targeting parameters

At the stage of launching your campaign, we recommended using all available parameters. In a while, you will notice which of them work worse — we recommend excluding them from targeting settings. 

4.1. Check targeting by devices

First, check whether desktop and mobile have the same results. Desktop traffic is only 1,21% of total clicks. At this stage, you can decide to deactivate some of the devices.

The results may show that the landing page is not adapted for mobile if desktops convert better or vice versa. Check adaptability on different devices.

4.2. Check targeting by OS

Check the conversion of outdated OS (like Windows 7). They can be less effective.

4.3. Check targeting by browsers

Exclude all the browsers except Google Chrome. Our data says that this browser is primary on different devices. There may be separate clicks in Internet Explorer or Mozilla, but usually, they do not influence statistics regardless of country or vertical. 

5. Set up targeting in advanced settings (optionally)

Advanced settings allow targeting by 5 categories: mobile operator (it should be set up at the start of the campaign for an offer and certain mobile network), connection type, IP, and browser language. 

Targeting by browser language may be especially relevant for multi-national countries or countries with several state languages.

During the campaign running, you can notice that some language works better and set up browser language targeting.

If you narrow targeting by browser language, don’t forget to check the language of your creatives and landing pages. They should coincide. 

RichAds team

6. Evaluate the need for a fresh audience (optionally)

New Subscribers Only function allows us to control campaign performance and to target only those users who subscribed to push notifications no more than 7 days ago, it can be set up via managers upon request.

These are people who saw just a few push notifications and reacted actively to new messages. So, the possibility of successful conversions will be higher. 

The cost of the bid for this audience is a bit higher than for the usual subscribers base, but it’s totally worth it, as the CR is higher and users are unique.

To assess the profit of this function, don’t use it in current campaigns. 

6.1. Create a new campaign for New Subscribers Only parameter

Duplicate the campaign, turn on “New Subscribers Only” and you will be able to evaluate results without including conversions to the used audience.  If you need to check out the most up-to-date bids, you can consult your account manager. 

7. Turn off irrelevant traffic sources

We recommend tracking the performance of separate traffic sources and turning off non-converting or too expensive ones. 

You can optimize traffic on three levels:

• Subscribers lists, 
• Publishers IDs,
• Websites IDs.

The cost of conversions may become twice as low if you turn off sources in time. 

How does it look like on the platform?

Subscribers lists (sublists) can be found in “Sources” section:

Publishers and sites IDs can be found in your tracker, or you can ask your manager to send them to you as a white/black list. They consist of 32 letters and numbers and look identical:

7.1. Turn off non-converting Subscribers lists 

The system allows us to turn off sources at the sub-lists level in Subscribers list ID settings.

Besides, when you set up your ad campaign you can choose certain Groups of Subscriber Lists as sources for your ads. We recommend starting with Premium and scale with Standart.

Right after the start, include all possible sub-lists from the group, try all of them as soon as possible, and figure out which results they will produce. It’s better to consult with your manager to assess each source’s potential for your offer.

The system allows us to turn off sources at the sub-lists level in Subscribers list ID settings. Besides, when you set up your ad campaign you can choose certain Groups of Subscriber Lists as sources for your ads. We recommend starting with Premium and scale with Standart.

RichAds team

7.2. Use blacklists or whitelists for publishers and sites 

Blacklists allow removing sources that do not convert. 

Whitelists show your offers only to publishers and sites you’ve chosen. 

You can create black and white lists for push ads. Add the Source ID (32-digit code) in the format 1 line – 1 source, without additional characters and spaces.

We recommend blacklisting (known as “block list” at RichAds). If you want to create whitelist you need to collect a lot of data to be sure that it won’t be over burnt and you will still get results from it. 

Using white lists means that you get users only from a certain publisher or specific website. Our subscribers base is updated by 10-14% each week and by 50% each month. This restriction means that you will miss a lot of new users. At the same time, blacklists have no minuses in the use at all. 

Our manager can help you in making black and white lists to reach targets ASAP. For that, you should set up conversions tracking.

RichAds team

Important: We’d highly recommend using whitelists on subscribers lists combining them with blacklists on pubs and sites. The thing is that WLs on publishers and sites have a tendency to burn out quickly. To make use of whitelists on SSP, you need to just choose the desired lists on “sources” section. There’s no need to add them to “whitelist” field.

8. Set up Clicks cap values

Clicks cap allows control performance. Make experiments to set up this parameter successfully: set the value and follow conversions.

Our basic recommendation is to set 1 click per day. If you need more traffic for the campaigns that short in time try 2 clicks per day. 

9. Set up Automated Rules

This function significantly simplifies the campaign running. Automated rules allow to create automatic settings for blacklists according to 7 parameters:

• publisher IDs,
• site IDs,
• OS,
• creatives,
• browsers,
• devices,
• campaigns.

It’s available for users who have set up conversion tracking on our side. Usually automated rules allow to blacklist sites and publishers if the price of a conversion is higher than the desired one or there are no conversions at all.

For example, on the screenshot below you can see an automated rule that will check statistics for you every hour and blacklist publishers who spent the price of one conversion ($3.5) and did not bring conversions at all or spent more ($4.5) and brought conversions more expensive than the desired price.

9.1 Case on using Automated Rules

Let’s also have a look at a specific optimization case using automated rules. The campaign worked for 77 days without any optimization, the desired CPA is $10, then we set a rule for sites — if a site brings the desired conversion price, it is sent to the white list:

The rule was set on the 15th of  April, you can see how the conversion cost has changed below:

10. Optimize push campaign with Micro bidding 

Micro bidding allows us to set up different bids for different parameters within one campaign.

13 parameters are available now, and you can combine them.

The most effective way is to set up Micro bidding settings for sources, OS, and creatives.

How to raise and decrease rates productively with the help of micro bidding?

We highly recommend raising and lowering bids for certain sources or parameters gradually and monitor the results. For example, if you want to raise or lower the bid for a particular source, you can do it as follows using multiplication:

A coefficient less than 1 indicates a reduction in the rate, and more than 1 indicates an increase.

Thus, in the example in the first line, you smoothly raise the bid by 10%. And in the bottom line, you lower it by 10%.

This way you can track the results without unnecessary risk and excessive spending!

To know more about Micro bidding settings, follow this link or ask your personal account manager.

RichAds team

11. Use Target CPA

We’re moving to the easiest and less time-consuming way of optimization – Target CPA.

How does it actually work?

Its name gives you a hint on its functions – the algorithm does all the optimization automatically according to your desired CPA. It creates white and black lists as well as micro bidding to help you to reach the highest possible results without manual work from your side. 

The main advantage of Target CPA is that it saves you time and effort spent on creating manual optimization. The minimum daily budget for such a campaign is $50, and the maximum conversion cost is $10.

To set up Target CPA, you need to add creatives, select the desired targeting, set the CPA goal and the daily budget, all the rest will be done by the algorithm!

Tip: Before testing Target CPA, we recommend conducting an A/B test of creatives in order to run the algorithm with successful creative

12. Analyse results with the Optimizer

Last but not least, make sure you test Optimizer. It is a feature that will help you speed up the optimization process, as it allows you to immediately check statistics on targeting and traffic sources.

How can I simplify work with campaigns using the Optimizer?

The thing is that with this function you will be able to manage your targeting directly from the statistics page, thus optimizing your campaign as quickly as possible.

You can quickly check statistics on targeting settings and quickly disable ineffective elements, as well as add them to a blacklist or whitelist.

This feature offers sorting by six targeting — subscribers lists, publishers, sites, OS, creatives and devices.

Watch the video tutorial about push ads

Check out our latest tutorial by Daria Maichuk, a Head of Customer Success at RichAds, she’ll show how to optimize and set up a successful push campaign and get highest ROI.

Conclusion

Now you know how to optimize a push campaign.

Remember, that testing and optimization don’t finish after the first changes. It’s permanent work with data, replacement of creatives to avoid their burnout, and analysis again and again.

We hope our recommendations will help you to run push ads and get much profit with RichAds.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Tutorial: How to Optimize Push Ad Campaigns appeared first on RichAds Blog.