Many marketers ignore Tier 3 regions thinking they are less profitable or have a low-paying population, which is not true at all, especially for Africa — let’s see why the region will be lucrative.

Reasons to buy high-quality traffic for Africa

• Growing ad spend.
  From 2017 the money spent on ads is only growing, by 2025 it’s projected to be 11.8 billion and boost to 13.7 billion in 2029, according to Statista. It means that the users actively consume advertising and revenue from it only grows as well.
  
• Mobile internet boost.
  In Africa, according to PwC, mobile internet services are growing faster than fixed broadband (like home internet) because not many people have access to the latter. The growth of 4G and 5G networks is very important for improving connectivity. In South Africa and Kenya, more people will have 4G subscriptions than 3G by 2024’s end, and Nigeria will reach that by 2026.
• Digital ads boom.
  The landscape of internet advertising is rapidly evolving on a global scale, with Africa —particularly Nigeria and Kenya— experiencing acceleration in this growth. 
  
  This surge is largely attributed to the increasing number of individuals gaining internet access and engaging with digital platforms. In Nigeria specifically, retail search advertisements accounted for an impressive 27.3% of paid search revenue in 2023, reflecting the country’s robust online shopping ecosystem.

Now you understand why buying website traffic in 2025 is worth it, let’s see where to buy it, traffic sources and top GEOs.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Where to buy traffic for Africa in 2025

There are many GEOs in Africa with different laws, for instance, South Africa has really loyal policies in terms of ads, including social media, with video content like TikTok and YouTube being the most popular in the region. 

With that being said, it’s better to focus on ad networks traffic that usually have less issues with content moderation and decent prices, like RichAds.

Undeniable reasons to buy African web traffic at RichAds:

• No restrictions in terms of content and creatives, no matter which vertical you’re advertising, any promo material can be used both for iGaming and Dating 18+.
  
• High traffic volumes on different formats, for instance, daily impressions on African GEOs on push ads exceed 1.7 billion, while innovative Telegram ads already boast of 2.4 million impressions.
  
• Low prices, for example, minimal CPC for push ads for South Africa starts with $0.03, CPM for pop ads starts at $7.3, and $0.03 CPC for Telegram ads.

Top GEOs and verticals for Africa at RichAds

So, how to buy traffic that converts for Africa? We’ve analyzed top African regions by volumes and verticals that show best results for affiliates, use them in your campaigns to gain increased CRs and profits!

Top African GEOs at RichAds by volumes:

• South Africa — 330 million daily impressions
• Kenya — 118 million daily impressions
• Nigeria — 0.5 billion daily impressions
• Egypt —- 40 million daily impressions
• Ethiopia —- 332 million daily impressions
• Congo —- 171 million daily impressions

In terms of verticals for Africa, we can highlight four top leaders right now — Gambling, Betting, Telecom and Finance. Yet they may change from month to month, consult your manager to learn the freshest insights!

Follow our “GEOs and verticals” report not to miss which regions and niches are trending this or that month!

Hyped traffic sources to use for Africa in 2025

As we’ve mentioned above, social media ads do convert for Africa, yet there can be many difficulties with their content policies and moderation, so we’ve made a list of top formats that you can easily use at RichAds and face zero problems yet get high traffic volumes!

As a bonus, we’ll provide you with top GEOs per each format at RichAds, stay tuned!

1. Telegram ads in mini apps

Telegram ads in mini apps is a new format by RichAds, looks like classic push or in-page push ads, depending on banner usage and comes in three variations — push-style, embedded, and interstitial.

 It’s perfect for African GEOs due to its innovative nature with zero ad blindness, no restrictions on any niche promotion as well as possibility to reach the highest paying audience, like Premium subscribers!

In terms of GEOs, we’d recommend testing Ethiopia, Kenya and Nigeria — they have highest traffic volumes on Telegram ads.

2. Push ads

This format has the highest volumes for African GEOs at RichAds and can be called the most classic of all. 

They are a great way to attract visitors, especially for iGaming verticals. Push ads have fewer restrictions and don’t need complicated methods like cloaking. The main advantage of push ads is that they reach real subscribers who have agreed to receive ads, which helps build a loyal audience.

Additionally, push ads are affordable, with costs starting as low as $0.03 per click in Kenya and Ethiopia and $0.07 for Nigeria. This mix of engaging the audience and being cost-effective makes push ads a popular choice for African ads.

Top GEOs for push ads include Kenya, Ethiopia, Nigeria, Congo and South Africa.

3. Pop ads

Pop ads are a kind of online ads that work really well for ad campaigns in Africa, appearing above the content. 

There are a few reasons for their effectiveness:

1. Visibility.
Pop ads stand out and are hard to ignore, so people are likely to see them.

2. Traffic volumes.
They are often shown on popular websites, increasing the chances that potential customers will notice them.

3. Low costs.
Pop ads are not very expensive, making them a good choice for affiliates wanting to reach many people without spending too much. For instance, CPM for Ethiopia starts from $1.16 and $3.03 for Nigeria.

Due to these advantages, pop ads have become a favorite way to advertise ads in Africa, in particular on such GEOs as Nigeria, South Africa, Egypt, Kenya, and Ethiopia.

Examples of creatives for African best verticals 

Now that you know the main insights on how to buy traffic for Africa, let’s see how to make promo materials on this target audience on the example of push and Telegram ads.

• Success stories for Finance offers.
  People on African GEOs love real stories of ordinary people, just make them plausible and insert a catchy heading. 
• Guessing game for Betting.
  Create a sense of power by providing headlines like “Only YOU know who wins” and giving insights on potentially successful teams.
• Bonuses application for Casino.
  The eternal approach is to write exact bonus sums and offer some freebies from your offer’s website to attract more players!

Conclusion

Now you know all about buying traffic to Africa —- from GEOs and verticals to creatives and traffic sources that are hyped now.

Choose an offer, and launch it on any of top African GEO at RichAds and take your profit to the next level!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Where to buy high-converting traffic for Africa? appeared first on RichAds Blog.

You want to work with Asia, but don’t know where to start? In this article by RichAds ad network‘s team you will get answers to all of your questions on how to buy high converting traffic for Asia!

While some media buyers are dreaming of working with Tier 1 and Tier 2 countries with their high CPA rates, others understand that other regions can bring as much profit if not more even with lower commissions. In this article you’ll learn more about Asian traffic, which verticals perform best and where to buy traffic for Asia.

How can working with traffic from Asia be of benefit for you? 

According to the latest data from the UN, the population of the Asian region is just a little bit short of 5 billion people in 2025! 5 billion out of 8 billion total! Even if only 1% of it stumbles upon your ad, it is potentially an audience of 5 million viewers.

But is that all the Asian region in affiliate marketing can offer? Of course not! Here are some other reasons to consider:

• It is easier to get conversions because the audience from Asian countries is much more perceptive and open to different types of ad formats and offers; 
• More than 85% of internet users in Asia go online via mobile phones, which means that the potential audience of your ads can access the promoted services from any place (unlike with desktop devices);
• The average cost of an ad campaign will be significantly lower thanks to lower prices on traffic for the region: for instance, CPC bids for well converting push traffic in Asian countries vary between $0.01 and $0.05.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Where to buy high-quality traffic for Asia

The Asian region is incredibly diverse and each country will have its own peculiarities regarding the convenient type of traffic and approaches.  

For example, Southeast Asia with such countries as Indonesia, Vietnam, Thailand, the Philippines, Malaysia will convert better with mobile traffic, and CPC will be much lower. Japan, South Korea and Taiwan demands higher budgets to cover competitive CPC and CPM bids, but also do offer higher payouts per conversions. Developing markets (Bangladesh, Myanmar, Pakistan) will give a chance to explore untapped opportunities of an increasing online audience. 

Where do you buy traffic that converts for Asia? 

While some social media ad platforms can offer a wide audience coverage, most of them have lots of restrictions in terms of vertical types, ad formats and content. Facebook can easily suspend your ad account for no apparent reason while bids in search engines are clearly too high because of competition.  

That is why ad networks, such as RichAds, that offer working with push, pop, native and Telegram traffic might be a better option when you start working with the region: 

• less restrictions on working with products of such verticals as Gambling (online casinos), Betting (bookmakers), Finance (platforms for trading and earning), Dating (including 18+) and more;
• easier to scale campaigns and increase volumes due to lower prices;
• traffic volumes that are equal to popular sources: daily views can exceed dozens of millions for some formats in Asia.

What traffic type to choose for Asia

The choice of the right ad format depends on what type of ads are the most popular in the chosen geo. You can use RichAds’ regular column about top geos and verticals for every type of traffic.

For example, RichAds has the following ad formats for Asia to choose from: 

• push notifications (including in-page and calendar);
• pop traffic (for example, popunder);
• native ads;
• display ad banners;
• domain redirect traffic;
• Telegram ads in Mini Apps.

Last year RichAds became the first ad network to offer placing ads in Telegram Mini Apps. 

The advantages of these ad formats: 

• big traffic volumes and the opportunity to easily scale campaigns, especially with brand new Telegram ads;
• lower prices for clicks and leads;
• push notifications have high CTR (Click-Through-Rate), while pop traffic can cover a wide audience;
• native ads are not intrusive and will attract potential clients. 

Some disadvantages of these formats: 

• pop traffic has limited targeting options compared to push notifications;
• push notifications give an opportunity to ‘unsubscribe’ which lowers the number of potential leads;
• native ads can be easily missed since it usually assimilates with the main content of the website.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top verticals and types of traffic for Asia in RichAds 

Some of the top verticals to buy website traffic for in Asia would be iGaming, Dating, Finance, Sweepstakes as well as E-Commerce and Nutra. The audience in general is young, ready to pay a reasonable amount of money for products or services, believes in luck and is susceptible to different ad approaches (whether intrusive or not). 

What quality traffic sources would work the best here? 

1. Push notifications

Thanks to big volumes (as evident from the screenshot below) and realtively low cost per click on push traffic seems to be the most popular and effective in Asia. It works great with Gambling, Dating, Sweepstakes and Nutra. For example, the price for a click will be: 

• India — starting at $0.07;
• Bangladesh — starting at $0.08;
• Indonesia — starting at $0.05;
• Thailand — starting at $0.06;
• Vietnam — starting at $0.03.

2. Pop traffic

Pop traffic is perfect for Sweepstakes and eCommerce because it quickly grabs attention and can reach a large audience. And in Asia CPM (cost per 1000 views) is also relatively affordable: 

• Indonesia — starting at $1.5;
• India — starting at $0.6;
• Pakistan — starting at $0.3;
• Japan — starting at $5;
• Vietnam — starting at $1.8.

3. Native ads

This ad format is the least intrusive and the most organic one which definitely results in making potential clients go through the entire funnel to completing the target action. Native ads works perfectly with Finance, Ecom and Nutra. The minimum CPC for buying website native traffic in Asia will start at $0.004.

4. Telegram traffic

Telegram ads in mini-applications is a brand new ad format with a lot of potential that already shows great results. CPC costs for Telegram traffic starts from $0.04 in such countries as Vietnam and Indonesia. Top verticals for this type of traffic are Gambling and Sweepstakes.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Tips from RichAds on how to buy traffic for Asia 

If you want to buy high converting traffic for Asia just the way you want, you can use the following tips and tricks: 

1. Contact your account manager at RichAds that whose full-capacity services and assistance is available after a deposit of $3000. The managers will help identify the right type of traffic for your offer and geo, set up the campaign and features for optimization! 
2. Use Performance Mode that automatically selects and adds the best converting sources to your campaign in RichAds. It will allow you to manage big volumes in Asia without spending hours making manual changes; 
3. Do not forget about time zones and launch your ads in peak hours: from 7 to 11 p.m.;
4. Look for offers that have local payment systems: UPI in India, G-Cash in the Philippines and Alipay in China;
5. Translate all texts and creatives into the local language and don’t forget to use national holidays or big events in your promotions; 
6. Make sure that the loading speed of landing pages and creatives on mobile devices is high, otherwise you risk losing clients at the early stages.

Conclusion

Asia in all its diversity is a great region to test and scale your ad campaigns: the audience is more loyal, CPC and CPM are lower and people are generally more open to different ad formats. 

Use the tips from this article on how to buy traffic for Asia and earn even more with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Where to buy high-quality traffic for Asia appeared first on RichAds Blog.

Indonesia is a well known geo as one of the top countries to run Betting traffic in 2025. But how real are the opportunities for marketers to profit off Betting ad campaigns there?

In this article, RichAds ad network’s team will provide a complete guide to Betting advertising traffic, along with creatives examples and tips on launching in Indonesia!

How convenient is buying Betting ads traffic in Indonesia?

Before getting to the audience and creatives examples overview, it’s important to find out whether it is really worth buying Betting traffic and running such offers in Indonesia. Below, we shared the 3 key points:

Regulatory grey zone

Despite the fact that most activities regarding gambling and betting are strictly forbidden for Indonesian residents, online casinos and bookmakers are laying beyond those borders. Technically, most of the operating online Gambling and Betting sites in Indonesia are from abroad, so despite the fact being banned by the government online, players are most likely to avoid legal troubles.

Judging by a TGM Research on Indonesian gamblers and sports betting activities users as of 2022, a third of the entire populace was still interested in casino games and bookmakers, while both online and real-life actions were the most preferred. This additionally indicates that such websites are easily accessible to local audiences.

Highly developing market

While, by some estimates, up to five hundred thousands websites get banned by laws annually in Indonesia, the new iGaming products don’t miss out on the region. Local players’ dedication was projected to reach Rp 900 trillion (almost $55.2 billion) in total of gambling transactions only for 2025. Such profitability and interest by local users bring more online casino and bookmaker brands in Indonesia, increasing the amount of products in the region.

Rather cheap Betting traffic in Indonesia

The costs of traffic to run advertising campaigns in Indonesia are quite affordable on almost every traffic source. For example at RichAds — Indonesia is one of many geos marketers can launch Betting ads in from multiple formats. The recommended CPC bids in Indonesia start from $0.042 for native Telegram ads in Mini Apps, $0.048 for push ads, and $1.5 per 1000 views for pops. Here, you will find the amounts of traffic coming from some of these traffic sources monthly in Indonesia via our ad platform:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Betting traffic peculiarities in Indonesia

Apart from general industry trends, Indonesia holds a very interested audience, knowing the motivations of which can provide a better touch in advertising approaches. In this part you will find the main aspects worth paying attention to for an accurate portrait of an online Betting user in Indonesia, prepared and presented for by RichAds ad network!

Betting ads audience in Indonesia

Just like for any Tier 3 geo in affiliate marketing, the audience groups of Gambling and Betting verticals eventually merge in Indonesia, as many users are mostly interested in both. The population of Indonesia is over 270 million people, and according to Start.io’s reports 24 million of them (almost 10%) are leaning towards online Gambling and Betting activities. Apparently, more than a half of the gamblers makeup women of age 18 – 34, preferring Android devices to access iGaming services.

You can read more on Indonesian gamblers in our article on how to run Gambling traffic in Indonesia.

Locally popular Betting activities

Indonesian audience is very fond of sports betting on badminton, football, basketball, even horse racing! Apparently, even though betting activities are highly prohibited in Indonesia, local players are very familiar with poker-like domino dice games, which they frequently play online. The gamblers are also quite responsive to new trends like Aviator, so in fact among the top Betting games in Indonesia are:

• Sports betting;
• Horse racing;
• Poker with dice;
• Live dealer blackjack;
• Crash games.

Top sports betting sites in Indonesia

Here are the most popular Betting website in Indonesia due to 2025:

• 1xBet;
• Bet365;
• Sportsbet;
• MEGAPARI;
• BK8.

The best advertising traffic sources for Betting offers in Indonesia

Such common traffic sources as Facebook and Google Ads apply pretty strict rules on advertising online casino and sports betting products, especially in countries where those are prohibited. Promoting with SEO optimization takes investments in the content-writing team and a long time to start profiting off. Eventually, ad networks like RichAds might be a good solution, as moderation there is more affiliate-friendly and among the formats are:

• Native Telegram ads in Mini Apps.
  Quite recently a new format was introduced by RichAds that allows marketers to show ads to users in Telegram Mini Apps, exploring the audiences of popular tap-to-earn games. Such users are very spiritually related to the Betting niche, which works great with a fresh format. At RichAds, the recommended bids on Telegram ads in Indonesia start from $0.042 per click!
• Push advertising notifications.
  This format of ads resembles the notifications which users receive from apps and socials, which gains them additional points in terms of audience response. Push notification ads are very effective for online Gambling and Betting offers promotion, especially in Indonesia where they hold leadership in profits, as RichAds’ best geos and verticals reports show. At our ad platform, the recommended CPC bids for push traffic in Indonesia start from $0.048.
• Popunder ads.
  One of the oldest ad formats online, they demand the only creative — a landing page, which appears to users after a random click on a publisher’s website. Over the years, pops managed to accumulate tremendous amounts of traffic globally, being among the cheapest formats with the highest CR! At RichAds, marketers can buy popunder traffic in Indonesia starting from $1.5 for 1000 views.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Creatives and landing page examples for Betting ads traffic in Indonesia

In this part we decided to overview main approaches for Betting offers promotion in Indonesia by examples of top creatives, pre-landing and landing pages, compiled for you by RichAds!

• Bonus and cashback programs.
  Welcome bonuses play a big role for Indonesian audience of Betting ads, so no wonder it’s such a common approach for compiling creatives. Welcome bonuses, cashback, withdrawal options — all of that might effectively attract new players via creatives.

• Playing by branding.
  Indonesia is a very alive iGaming market that takes all the advertising specifics to promote, even relying on just a good branding name. Sometimes, a familiar bookmaker brand, or live dealer operator might better work on converting the target audience among day-to-day players.

• A pain-point related question.
  Since Betting users in Indonesia play mostly to earn the money, rather than just having a fun, it’s relevant to assume that asking a pointy question regarding wealth can directly engage the audience. For example, thouse could be addressing budgets to go travelling, paying debts, or just asking if users knew the new way to earn on sports betting.

• Pre-landing page.
  Betting ads campaigns in Indonesia quite rarely contain a pre-landing page as a stage of an advertising funnel. Basically, such pages open before a user gets to the final offer and aim to warm-up and tease new players for better chance on conversion. Sometimes, pre-landings could be just a simple page with options to choose on an online casino site.

• All-in-one landing page.
  Just like for any advertising campaign — landing page makes a crucial role into successfully converting Betting ads users in Indonesia. Landing pages could lead right to the sign-up form or the showcase of the site. Motivating users with highlighting the welcoming bonuses could also help encoraging them into performing the targeted action.

Tips on running Betting ads campaigns in Indonesia by RichAds

Tips on adjusting Betting ad campaigns and optimization by RichAds:

• Start in Performance Mode for better optimization on push and pops.
  Performance mode is an in-house feature on RichAds ad platform that allows your campaigns to get fresh whitelists every week! The algorithms will automatically determine what sources convert the most based on the platform’s data.
• Ask managers for assistance in setting up, targeting and optimization.
  After a deposit of at least $500 to your RichAds account you will get a personal manager who will help with setting up your campaign, choosing the best bid and can provide whitelists for the exact offer and geo!
• Test several approaches and creatives to find the most effective ones.
  While launching campaigns on push ads, it’s better to add at least 5-10 creatives that you can test and evaluate which perform the best. For pop ads, we recommend running separate campaigns with a different landing page per each to determine which shows higher conversion rate.
• Divide the ad campaigns by device to better evaulate the costs.
  Even on the same source the bids for mobile and desktop devices may vary. So it’s recommended to run separate campaigns to target the audiences.
• Launch on Premium sources for more conclusive results.
  Basically all traffic sources at RichAds are divided into 4 groups by quality: Premium, Standard, Remnant and New. Premium sublist contains the best converting sources regardless of the niche, so it’s recommended to test offers with them for more conclusive results.
• Monitor and edit campaigns sources with Optimizer.
  At the Optimizer page you can access the statistics and metrics of your campaigns in one place, so you can adjust parameters exactly how you need.
• Set Automated rules for hands-free sources filtering.
  If you want to make optimization even more of a seamless process, you can set up Automated rules that will sort poor performing sources into blacklists by a certain criteria. That will prevent you from paying for inconvenient results.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

More on running Betting offers in geos by RichAds

Check out even more guides on Betting promotion on specific geos at RichAds! Asia, Latam, Africa and even more below.

• How to gain Betting traffic in Brazil? Full affiliate guide;
• How to gain Betting traffic in Nigeria?;
• Best ways to advertise cricket: affiliate manual;
• How to gain Betting traffic in Bangladesh.

Conclusion

Indonesia is a very lucrative region for Betting vertical, being very attractive for both marketers and bookmaker brands. While regulations are not very clear regarding iGaming products, the spend amounts from local audience and live interest towards sports betting activities produces a very high demand in the market. In 2025 Indonesia has been a top geo for Betting traffic campaigns on many formats according our regular RichAds’ reports on the best geos and verticals!

We at RichAds have been working with Betting traffic for years, prividing marketers with a feature-rich advertising platform to launch and set up campaigns on a self-serve basis! At RichAds users can start an ad campaign on Telegram ads, push, pops, in-page, display, direct click and native ads in over 220 geos from Tier 3 to Tier 1. Launch your best Betting ads campaign on the quality traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to promote Betting in Indonesia in 2025 appeared first on RichAds Blog.

How much can you earn on Gambling and Betting niches?

The profits in the niches vary from a thousand of dollars to dozens of thousands, it actually depends on many factors — chosen GEO, optimization strategy, creatives amount and their relevance as well as marketers’ experience.

Not to be unfounded, our case studies prove that ROI on the Gambling niche starts from 23% and can even reach 116% in a week, when driving traffic on push ads to a trendy GEO such as Brazil! In terms of profits, $500 in a few days is more than real, our advertisers prove it with real stats and data, check out all the latest cases here.

Now that you know about monetization capabilities of the verticals, let’s focus on a step-by-step manual to reach such profits!

Step#1: Learn about the most frequent mistakes of marketers

How can you enter the market with greatest success and without any losses? 

The only answer is by learning from others’ mistakes!

Most frequent issues when working with Gambling and Betting niches:

• Expecting big profits too fast. Make sure you test at least 10 conversion prices before even analyzing the results.
  
• Ignoring optimization. That’s the same stage as campaign creation or creatives choice, it must be done in a timely manner.
  
• Adding not enough creatives. It’s crucial to add at least 5 to test different hypothesis on a specific GEO.
  
• Not dividing mobile and desktop traffic. The price of different devices is different, so it’s better to create two separate campaigns.
  
• Choosing too narrow settings. It’s better not to cut off too much traffic from the start, make sure you get at least some results first, then optimize the campaign.
  
• Not researching the market. Each GEO has specifics in terms of target audience and even settings, always research the peculiarities in advance.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Step#2: Apply efficient sources for Gambling and Betting verticals

We’ve gathered several working channels that are perfect even for newbies and are ready to explain why you shall apply them! 

Pop ads: easiest and most affordable

If you’re looking for something that can be referred to as “effortless”, pop ads are certainly your variant. In terms of iGaming it has proven efficiency, our report shows that it was one of the most successful formats for both of the niches.

The first pros is the prices — they’re extremely low, CPM starts with $0.5 for Tier 3 and $1 for Tier 1, which is perfect for those who do not obtain huge testing budgets. The second undeniable “yes” is the fact that you don’t even need creatives for a start, just a working lander that can be obtained via your CPA network.

The third point is that the setting up is as easy as you can imagine — just a link, a couple of basic settings and you’re ready to go! 

Push ads: time-proof and converting

This format has been one of the most popular ones for iGaming vertical at RichAds since its inception in 2018 and our advertisers claim to have the best results with it. Same as with pop ads the prices are very attractive, CPC starts with $0.005 for the GEOs with lowest prices yet big volumes.

Furthermore, the setup process is pretty much the same as with pop-notifications, while creatives can be taken from your manager for free for any GEO na language.

Lifehack from Alex G., PIN-UP Partners: pop and push traffic are quite cheap and can bring you a lot of registrations, yet not so many FTDs. Make sure you look for brands that have a life-time bend to an affiliate, like our brand. This way when the brand gets popular, this registration will revive throughout time and bring you a great deal of money.

Direct click: brand new and engaging

The source is not as cheap as previous ones, though it has a huge advantage — all of the leads that come from it are already interested in finding products similar to yours. It works the following way — a user is looking for “1xbet” and makes a misprint by typing “1xbit”, then he gets redirected to your offer page.

All the other pros are the same — it’s dead easy to work with, you only need a link and that’s it, just choose your settings and you’re ready to go! The efficiency is more than impressive, CR of the format is 4x bigger than that of the others.

Step#3: Choose the proven GEOs

When you are just getting started, it’s better to stick to the countries that guarantee profits without huge money contributions, do not go after the trends, in such a case the competition can be too high.

Best regions for Gambling in 2025

Everybody heard about the trending LATAM region, it can be an option for newbies as the market is not that overcrowded yet and the prices of traffic aren’t very high, though it’s not the very best option.

If you’re in the beginning of your path, it’s better to start with Eastern Europe or Asia for a couple of reasons — most of the affiliates leave the markets now to follow the trend of LATAM and invest in Tier 1 GEOs hoping to get long-term profits, so the level of competitiveness is a lot lower, while volumes stay the same! 

Furthermore, the traffic cost in the aforementioned regions is quite low, which is perfect for the start —smaller contributions, yet bigger profits.

Best GEOs for Gambling at RichAds right now:

• Indonesia
• Bangladesh
• Turkey
• Malasiya
• Philippines 
• Brazil
• Thailand

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best regions for Betting in 2025

In terms of the Betting niche, the most crucial part is to be aware of trends and events. It’s all about keeping track of sport matches in each of the countries and being aware of the most popular sports there.

For instance, the LATAM audience is fully into football and has a lot of local matches that need to be constantly monitored. Overall advice is to choose a couple of GEOs where the target audience is into sports and keep track of all the upcoming matches, like National Leagues, for instance, National Cricket League in India and Bangladesh.

Best GEOs for Betting at RichAds right now:

• Brazil
• Egypt
• Bangladesh
• Chile
• Vietnam
• Russia
• South Africa

Step#4: Make appropriate creatives

Making creatives is not a tough task when it comes to the iGaming niche — the variety of examples and spy tools is impressive, even a beginner can do the research in a few minutes.

But it’s crucial to know the main approaches to Betting and Gambling target audiences, they do differ a lot! 

Betting players are much more loyal to one brand, so their LTV is a lot higher, but they’re harder to attract, you need to imply that the service is great, for instance, a provider has live streams and the overall interface shall be convenient and easy-to-use.

While Gambling clients are more likely to jump from one brand to another, they can be lured by a simple bonus, but are much harder to retain.

Alex G., PIN-UP Partners

Most converting creatives approaches: top 3 ideas

We’ve gathered a few examples that will only do good, it doesn’t matter if you’re just on the starting point of your path, or already know a lot about the industry, they will still have a high CTR!

• Bonuses — the more unique, the better.
  As we’ve said before, this is a very attractive idea for Gambling players. They’re in constant search of the most profitable offerings and bigger bonuses. Make sure you show all the luring free spins the brand has on your creatives! That applies to any GEO, no exceptions.

• Imply the upcoming events.
  You can trigger potential Betting clients by specifying that the hottest match of the season is coming and you have some special offerings to new clients due to the event, make sure it’s properly geo-targeted!

• Highlight the main advantage.
  It can be the safety of your brand, the variety of slots or even the fact that no deposit is needed for the first game. Anything that differs your offer from competitors will do, it works for both of the verticals and is a proven strategy.

Important: though those are the main ideas to assist you in the first campaign creation, but you can find even more advanced landers and creatives examples in our Betting and Gambling guides!

Step#5: Optimize the campaigns

After setting up a campaign and testing at least 10 conversion prices, it’s crucial to make it actually work and bring profit — perform optimization.

It can be done either manually or automatically, though the first variant may turn out to be quite time consuming for a newbie, we’ll focus on the automated ones. 

There are three algorithms at RichAds that can basically do all the work for you:

1. Target CPA.
   It works based on your desired cost per conversion — just specify it, and that is all, the algorithm will select the best sources and turn off unnecessary ones.
   
2. Performance Mode.
   This algorithm can work either based on your CPA if you have a tracking link, or just on your settings if you didn’t set up the post back. The scheme is the same — feature updates the lists of the best and worst sources instead of you daily.
   
3. Automated Rules.
   This is a tool that is aimed at turning off the sources that do not bring leads on your desired price or do not bring them at all. You’re the one who customizes the rules, then the algorithm turns them off automatically on a weekly or daily basis.

Conclusion

Now you know how to set up a working Gambling or Betting campaign, and have a full step-by-step manual to use in your daily working routine.

The only step that separates you from high profit now is actually launching a campaign with highest ROI and CR at RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Gambling and Betting promotion for newbies in 2025 appeared first on RichAds Blog.

Before choosing the right Gambling network and offer, make sure that push and pop traffic is accepted. These types of traffic are best suited for Gambling offers – there are no restrictions on creatives, they’re easy to set up and it is impossible to get banned, unlike for other sources of traffic.
Buy push and pop traffic at an affordable price at RichAds.

What are Gambling CPA platforms?

Before diving into the top casino cpa networks, let’s understand what they are and give a brief definition.

Gambling CPA network is an intermediary platform where Gambling site owners and affiliates enter into an agreement. Advertisers are interested in attracting new visitors to their site and stimulate them to perform certain actions, such as registration, making a deposit, etc. Affiliates, on the other hand, help attract these visitors.

How do CPA networks work?

• The site owner places his igaming cpa offers, specifies the conditions – GEO, traffic type, payment, etc;
• An affiliate studies the offer and starts driving traffic to it;
• CPA-network controls that both affiliates and advertisers comply with the terms of cooperation.

This is the most basic thing you need to know and understand about the work of CPA networks, below we will explain what each of them offers, and you will choose the best one!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top 15 Gambling CPA networks

Below we collected the top 16 most popular nets with good reputation and reviews, choose wisely!

Top 15 Gambling CPA networks
1. Offer.One
2. Yellana
3. 3SNET
4. ClickDealer
5. CPA#1
6. CPARoll
7. CPA.House
8. iMonetizelt
9. CPAgetti
10. Royal Partners
11. LGaming
12. Let It Cash
13. Alfaleads
14. Advertise
15. Clicklead

1. Offer.One

Offer.One is a relatively young but highly promising affiliate network, operating mostly with Gambling and Betting offers. Founded in 2023, the CPA network has been growing rapidly, providing exclusive high-payout offers from direct advertisers, quality support and expertise from an in-house media buying team.

As a Gambling CPA network, Offer.One team understands the competition pace of the niche, so they provide only well-trusted iGaming and Finance offers, establishing the collaboration via own platform. As a plus, Offer.One has lowered or even lacking any KPI conditions for the deals, so affiliates can earn more, while internal analytics and media buying team can help even more by sharing expertise on optimizing traffic. Among the convenient additions there are advanced anti-fraud solutions and 24/7 support team.

• GEO coverage: worldwide;
• Niches: Gambling, Betting, Finance;
• Assistance: 24/7 support team + media-buying and analytics team upon request;
• KPI: intentionally lowered or absent;
• Minimal payout: $20;
• Payment model: CPA, RevShare (up to 70%);
• Payments: alternative payment services.

2. Yellana

Yellana can boast of 500 offers from direct advertisers across several verticals including Gambling, Betting, Software and Utilities. The net offers only proven offer selection that guarantees success for beginners and experienced marketers as well. The platform is also committed to fostering growth and development of all its affiliates.

The affiliate network has more than 500 offers for GEO for every taste, Gambling offers include both Betting and Casino sites. The platform accepts traffic from any source except fraud ones. Traffic validation usually takes 7-14 days, depending on the offerer, volume and quality of traffic.

The guys also offer customized terms to their affiliates as well as weekly payouts, they are definitely worth paying attention to.

• Offers number: 500+;
• Gambling offers: 233;
• Minimal payout: $100;
• Payment model: CPL, CPA, CPS, CPI;
• Payments: Wire, Visa, Mastercard, Capitalist, Payoneer.

3. 3SNET

3SNET is a Gambling affiliate marketing platform founded in 2016. The platform provides only direct affiliate offers — more than 1000 in total. Well-known advertisers in the iGaming sphere, such as Mavado, KITE, Blaze, Tennis, Fonbet and M88 cooperate with the platform. 

3SNET team offers different casino affiliate programs and especially recommends cooperating with such advertisers as Winline, GGBet, Leon, Conquistador and Glory. Popular iGaming niches include lotteries and poker. Although the majority of 3SNET’s offers belong to the Gambling sphere, the CPA network also caters to other verticals: Dating, Cybersports, and Loans.

For the complete understanding, it is important to note that the company offers ready-made promotional materials and comprehensive analytics available through the dashboard. One of the main payment models here is CPA for casino, CPL, CPI, and RevShare are also included.

• Offers number: 1000+;
• Gambling offers: 300+;
• Minimal payout: $250;
• Payment model: CPA, CPL, CPI, RevShare;
• Payments: Wire, Skrill, Capitalist, alternative ways.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. ClickDealer

Since its inception in 2012, ClickDealer Gambling affiliate program has been changing the lives of affiliates for the better. Reputable platforms such as BusinessOfApps, Affbank and Mobyaffiliates have praised the quality of offers from ClickDealer, which is a testament to their success and reputation. Partnerships with world-renowned brands including Huawei, Aliexpress and Joom further emphasize the program’s influential position in the market. ClickDealer deservedly bears the title of one the best casino affiliate networks.

The platform is versatile and supports various traffic channels such as native ads, social media, apps, email traffic, and others. The number of offers on the platform reaches 14475. They cover various verticals such as Gambling, Dating, E-commerce and Nutra, Mobile subscriptions, etc. There are around 50 niches in total. 

To attract more affiliates, ClickDealer integrates advanced features such as global postback and API as well as redirect domains.

• Offers number: 14,475;
• Gambling offers: 1,120;
• Minimal payout: $500;
• Payment model: CPL, CPA, CPI, CPC;
• Payments: Wire/ACH (Tipalti), Payoneer, PayPal, Paxum, Webmoney, Epayments Systems LTD, Capitalist, Dana.

5. CPA#1

CPA#1, founded in 2017, is an iGaming affiliate network. Known for its reliability, this network is trusted by major players in the market such as Betway, 1xBet, LeoVegas, Betano and over 500 other companies. 

Since its inception, CPA#1 has grown significantly, now covering 166 countries and working with over 17,000 affiliates. In addition to exclusive offers, the net offers a referral program with commissions up to 3%. Among their unique features are specially designed PWAs and out-of-the-box apps for iOS and Android.

Their innovative approach also works with social networks: they provide Telegram and VK bots to increase engagement and make it easier for users to interact with offers.

• Offers number: 1600+;
• Minimal payout: $500;
• Payment model: CPA, CPL, CPS, CPI, RevShare;
• Payments: PayPal, Wire Transfer, Paxum, Capitalist, WebMoney, Payoneer, QiWi, ACH, YooMoney, ePayments, eCheck, Wire transfer.

6. CPARoll

CPARoll is one of the best Gambling affiliate programs that offers a great deal of possibilities for affiliates. The platform provides offers on over 400 GEOs. Marketers can test offers from various major verticals including niches such as Gambling, Sweepstakes, and Utilities.

The affiliate network is self-service one, giving users access to many different iGaming offers. To gain access to these offers at CpaRoll you need to simply contact a manager.

The company accepts almost any type of traffic: from pops, push and in-page push, to in-app, Google, FB and TikTok traffic. It is forbidden to use motivated and fraud traffic.

It is important to note that you can work with regions of any level, both Tier 1 and Tier 3. You can also take custom localized creatives from the guys and get individual terms on request, such as increased rates or daily payouts.

• Offers number: 250+;
• Minimal payout:  $20;
• Payment model: CPA, CPL, CPS, CPI;
• Payments: Wire transfer, Capitalist, Payoneer, Paxum, PayPal, Webmoney.

7. CPA.House

CPA.House is a casino affiliate program  with a lot of offers from direct advertisers. The total number of offers on the platform is 2000, each of them allows working with push traffic. In addition to offers for the Gambling vertical, they also have products for the Dating, Nutra and Soft verticals. Furthermore, CPA.House gives smartlinks to their marketers.

This CPA network is ideal for both new affiliates and professionals. To work with CPA.House, affiliates don’t need to show screenshots of their statistics and prove that they belong to them. Just fill out the registration form, then you will automatically be signed in and get a personal account.

You can also find detailed statistics, audience analytics, and training of new affiliates at the platform!

• Offers number: 3 856;
• Gambling offers: 41;
• Minimal payout: 50$;
• Payment model: CPA;
• Payments: WebMoney, QIWI, Capitalist.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. iMonetizelt

iMonetizeIt is one of the leading Gambling affiliate networks with exclusive offers available in various areas including iGaming, Dating, Sweeps, Nutra, and Niche Dating. Affiliates also particularly like the support service and stable payouts with no delays.

The net boasts of offers in all available GEOs. This allows any marketer to gain profit from various traffic sources, including mobile. On offers selection page, you can find information about verticals, accepted operating systems, connection types, countries, payment models in your personal account.

You can find many interesting functions for traffic monetization on the platform. For instance, it’s possible to automatically identify the traffic type and its parameters within the platform, and then it will redirect the relevant traffic to the most lucrative offers.

Moreover, this particular network has such perks as adaptive creatives, free tracker, loyalty program and contests for affiliates.

• Offers number: 6,000+;
• Minimal payout: $80;
• Payout model: CPL, CPA, CPS, Revshare;
• Payments: Wire transfer, Payoneer, Webmoney, Capitalist, Bank transfer, Paxum, Kiwi, Skrill, Dana, PayPal.

9. CPAgetti

This online Gambling CPA network has been around since 2014. At the moment they have more than 500 offers, and their number is constantly growing. You can choose GEOs like CIS countries or test big GEOs like EU, China. The average CR and EPC are also listed for each offer.

Some offers are available for work once you register, you will only need to create a flow, write the name, traffic source, lander and additional settings. For other offers it’s crucial to ask your account manager to give you access to work with.

Here you can find real-time statistics, exclusive conditions for any offer, and payouts on demand – without weekends and holidays.

• Offers number: 500+;
• Minimal payout: 50$;
• Payment model: CPA;
• Payments: Bank transfer, Capitalist, ePayments, alternative methods.

10. Royal Partners

Royal Partners has been on the iGaming market for more than 5 years and has a good reputation as a direct advertiser of its own brands: Monro, Drip, Starda, Lego, Sol, Jet, Fresh, Roz, Izzi, Volna. The affiliate program is developing by collaborating with fresh GEOs and offers. The program cooperated with 5000 affiliates from the whole world who enjoy greatest rates and constant payments.

For every product they have there is a specific amount of offers. To be exact, Monro has 7935 Gambling offers from 67 advertisers. If we take the Legzo program, it caters for 7937 offers. And the regions you can drive traffic to are completely versatile: Germany, Brazil, Lithuania, Finland, Poland, Switzerland, Austria, Ireland, etc.

Moreover, the guys don’t have any penalties for a bad month, they are as loyal to affiliates as possible. Also special attention is paid to retaining customers on the sites, this is a huge plus for direct advertising.

• Offers number: 10 in-house products;
• Minimal payout: $20;
• Payment model: RevShare, CPA, Hybrid;
• Payments: WebMoney, Capitalist, Skrill, Bank Transfer.

11. LGaming

LGaming is an CPA iGaming network. On the platform you can find more than 1000 offers, including unique products from adverts, their own BetAndreas product and application rent feature, spytool and much more.

The affiliate network welcomes traffic from a global audience. Affiliates have the flexibility to select offers tailored to various GEO locations. The company is expanding its reach in established regions like Europe, CIS, Latam, and Asia, as well as venturing into less common markets such as African nations, Bolivia, and Argentina, there is a growing interest in Gambling activities in such regions.

The guys also offer payouts twice a week and a strong support team ready to help with any questions.

• Offers number: 1,000+;
• Minimal payout: $100;
• Payment model: CPA, Revshare;
• Payments: PayPal, RoboKassa, Paypass, Western Union, WebMoney, alternatives payments.

12. Let It Cash

Let It Cash is one of the best Gambling affiliate networks presenting more than two thousand offers operating under 2 payment models: CPA and CPL. Prior to launching the platform, the team conducted extensive testing on different traffic sources, gained firsthand experience with affiliate challenges, and now provides guidance to assist marketers steer clear of common pitfalls. 

The platform caters to a diverse range of GEOs including Azerbaijan, Brazil, Chile, Germany, Greece, Hungary, India, Mexico, Peru, Portugal, Spain, CIS, among others. Prohibited traffic types include push notifications, native ads, pops, fraud, and motivated traffic.

The guys also offer free apps with optimization, a flexible custom tracker, and SMS, Viber and WhatsApp newsletter service what is important for CPA in gambling.

• Offers number: 2000;
• Gambling offers: 680;
• Minimal payout: $100;
• Payment model: CPL, CPA;
• Payments: Capitalist, Bank Transfer, alternative payments.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

13. Alfaleads

Alfaleads is more than just an affiliate network , it is a global marketing agency that specializes in various sectors such as Gambling, Dating, Sweeps, Finance, and Gaming. The platform’s goal is to assist its affiliates in getting profit from any traffic source, while providing advertisers with high-quality traffic and a comprehensive marketing strategy.

Alfaleads provides over 2,000 offers for various GEOs, including unique offers not found in anywhere else. New offers are regularly added, and the company continually enhances the terms of existing offers by raising rates and implementing favorable KPIs.

Easy integration with trackers and analytics systems, bonuses and incentives for affiliates, and many other perks are also available at Alfaleads.

• Offers number: 2000+;
• Minimal payout: $30;
• Payment model: CPA, CPL, CPS, Revshare, CPI, Hybrid;
• Payments: PayPal, Paxum, Capitalist, Wire Transfer, Credit Card.

14. Advertise 

Alfaleads is a diverse affiliate network catering to many niches that has been operating since 2015. Currently, they have a wide range of offers available, with a total of 1,285 offers in 190 regions. Additionally, they provide their own tracking tool that allows marketers to easily monitor their clicks, conversions, and revenue.

The registration process is quick and simple, taking only a few minutes to complete. Affiliates just need to enter their information and confirm their registration via email. Once registered, they can immediately start launching their offers. The platform’s interface is designed to be user-friendly, with easy access to all sections from the first screen. Tooltips are also available to help users navigate the platform without any confusion.

Classically, the guys have their own anti-fraud system and powerful affiliate support, with them you are safe.

• Offers number: 1271;
• Gambling offers: 843;
• Minimal payout: $100;
• Payout model: CPA, CPL, CPI, CPA Revshare;
• Payments: PayPal, Credit Card, Wire transfer.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

15. Clicklead

Clicklead is a trusted CPA affiliate network that has over 8 years of experience in the industry. The website provides carefully selected offers from direct advertisers confirmed by the company, most of which utilize a CPA (Cost Per Action) payment system, although RevShare possibilities may be presented for certain deals as well.

Starting out is easy — once signed up, you’ll be given instant access to the Gambling CPA network. However, to advertise any of the Gambling and Betting offers, you’ll have to go through moderation by asking permission from a Clicklead affiliate manager.

One major benefit of working with Clicklead is that the network fully covers withdrawal fees. This ensures you receive 100% of your cash with no unexpected deductions.

• Total offers: 200+
• Payout models: CPA (RevShare may be available upon request)
• Payment options: Paxum, WebMoney, ePayments, PayPal, Wire Transfer, QIWI
• Minimum withdrawal: $100

Conclusion

Now you know where to find the best Gambling offers and igaming affiliate programs, and you can easily choose any affiliate program to your taste.

Grab profitable offers from the best nets and launch them on RichAds traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 15 Best Gambling CPA networks in 2025 appeared first on RichAds Blog.

Stay tuned to know all the secrets on promoting Gambling ads in Brazil!

4 Reasons to Launch Gambling offers in Brazil

Being the largest country in LATAM region with hugest population, Brazil is claimed to be a sleeping giant that is about to wake up in terms of iGaming vertical. The reasons to launch Gambling ads in Brazil are quite transparent and backed by stats, we’ll enumerate them below.

Significant Market Growth

According to Delasport survey, the estimated iGaming market size in Brazil was $2.1B in 2022 and is expected to grow to 2.6 billion by 2026. Furthermore, the amount of people using the Internet in the region has grown by 10% since 2018 and the trend is bound to continue. 

Recent legalization

There’s hardly a thing that marketers wait for more than online casinos being legalized in Brazil.

In December 2023, the bill on iGaming regulations in Brazil was finally approved, it will legalize many Gambling activities in the region, including online casinos and betting.

The Brazilian Chamber of Deputies has already passed a law on the regulation and legalization of Gambling in the region, and it finally came into force in 2024!

Interested Audience

The main point marketers pay attention to when it comes to a new market is the amount of target audience involved in similar activities. When it comes to Brazil, the majority of people love Gambling and do it for entertainment, to be precise it’s 67% of target audience, according to Grupo Globo.

Digitalization and alternative payment trend

There has been a huge trend on spreading digital payment methods in Brazil as well as the beginning of 5G networks rollout in Brazil. These facts open a lot of opportunities for online gambling activities in the country. 

What’s more, crypto payments show no signs of slowing down, the amount of cryptocurrency ownership increased from 4.9% in 2020 to 7.8% in 2021, which is impressive growth.

Casino player in Brazil: who is he?

It’s crucial to know your target audience before diving into the launch of Gambling ads in Brazil, that’s why we consulted an expert to learn all about a typical Brazilian player.

Oleksii Arkhymovych

Affiliate manager, MyLead CPA network

The target group for the region is divided into men and women, obviously. To be precise, women actually play casino more than men in Brazil, 63% of women are more interested in such activities than men. The average age of a typical gambler is 25 to 45 years in this region.

The main reason why they play casino is that they want to become rich and win a fortune. It’s due to the fact that the majority of the population earn a little amount of money and have quite low income. 

Anastasia Kazakova

Chief Commercial Officer, RichAds

From the point of view of RichAds advertising network, we also see that the audience in Brazil is quite young, on average from 18 to 34 years old.

However, the situation is quite even in terms of gender, men and women are equally interested, so I advise you to conduct tests to determine your target audience, segmentation using creatives is a great option!

Another tip for identifying your target audience is A/B testing of different landing pages, try running several campaigns with different links. For example, you can use one landing page with a registration form, and another with interactive elements like the wheel of fortune, and then compare the metrics.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Payments and payouts in Brazil: main peculiarities

Kirill M.

1win Partners Affiliate Team Lead

Boleto was the most popular payment method in Brazil but for the last two years Pix became more popular there. To be precise, about 90-98% of all payments in Brazil are made by Pix. So, if the casino product has Pix, the player will deposit easily without any problems. It’s really simple and user-friendly, as it’s just a one-page payment. Personally, I think Pix changed the Brazilian market.

Also, I advise you to take a look at the payouts before choosing an offer. Don’t believe in the really high payouts. My suggestion start from the average or maybe low payouts, so an advertiser oran affiliate network can increase them.

When you see about $70-80 payout for Brazil, try to check minimal deposit. As if you see such high payouts, there’s a big chance that the minimal deposit will be over $10 like $10-20 or even more. 

Oleksii Arkhymovych

Affiliate manager, MyLead CPA network

Personally, I’d advise to start with Brazino offer as the KPI is softer. Check minimum deposits —I believe that the minimum deposit over 5$ is too much for this GEO. It shall range from 2 to 5 dollars. What concerns payment methods, it’s crucial for offers to have Boleto Bancario in my opinion. 

Best traffic sources to choose for the bundle

Experts claim that there are many converting sources for getting Gambling traffic in Brazil this year,  starting from the most common such as Google and Facebook to less popular ones like Twitter, Instagram and Youtube. They work quite well yet there are some restrictions that need to be bypassed by cloacking and other time-consuming hacks. 

There are also alternative traffic sources that have less competition and need less effort and hassle when it comes to restrictions. We’ve identified two of the best at RichAds — pop and push ads.

• Pop Ads.
  If you are just starting to drive traffic to Gambling in Brazil, a great option to start with is pop ads. It is ideal for beginners, because the setup is very simple and no creatives are required. Just add a link to your offer, basic targeting and the campaign is ready!
  Moreover, the price is as affordable as possible, the cost per thousand views in RichAds for this geo starts at $1.8. Accordingly, you do not need a large budget to launch, and the profit can be enormous.
  
• Push Ads.
  Since 2018 push ads have a real high CR for Gambling and show no signs of slowing down in 2025. The most magnificent part of this format is that there are no restrictions — you can use any texts or creatives. Also the prices are really affordable, while volumes for Brazil at RichAds are about 35 millions daily. 

Volumes of traffic at RichAds for Brazil in 2025:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

3 Tricks to launch a casino offer in Brazil

Now as you know why to promote Gambling ad campaigns in Brazil, it’s crucial to understand how not to waste a daily budget and promote Gambling in Brazil wisely. There are several universal tips that can help you to earn a great deal of money on the bundle.

#1 Stick to Premium sources

This is the best hack to getting started with any campaign, casino for Brazil is no exception. The thing is that the Premium group of sources comprises all the best converting sources that has already been checked on their efficiency and showed best results.

The CR of this group is higher than of other ones, so it’s always better to choose it for the start, then scale with other groups — Standard, Remnant, and New.

Important: in order to achieve the maximum result from your campaign, even at the early stages, we recommend taking a whitelist of the most converting sources for your geo from the manager. Thus, your campaign will run only on relevant sources and provide you with maximum profit.

#2 Check stats with Optimizer

That’s actually a great trick to save time, Optimizer allows you to manage all the targeting from the stats page, this way you can economize a lot of effort on rechecking statistics and then editing the campaign.

You can even manage black- and whitelists and Micro bidding with the Optimizer page as well as sort and review statistics by different parameters.

#3 Automate optimization processes

Obviously, manual optimization is an outdated practice in 2025, so it’s high time to pay attention to AI tools that can simplify this process for you. There are several ways to do this at RichAds:

• Automated Rules.
  This function allows adding non-converting or too expensive sources to blacklist automatically. You just need to set a rule that suits your campaign, for instance, if a source spends more than two conversion prices and doesn’t bring any leads, it needs to be turned off.
  
• Performance Mode.
  Another feature that automatically does sources sorting for you. The greatest thing about it is that no tracker is needed to set it up, you just create an ordinary campaign and the tool creates and renews black- and whitelists for it daily without any actions from you. The results are impressive — CR can boost by 253% while CPA can lower by 79%.
  
• Target CPA.
  Due to this function, you can get the desired cost per conversion easily, the algorithm creates Micro bidding, black- and whitelists automatically according to your desired CPA. No efforts from a marketer are needed, just creating a usual push or pop campaign. 

More guides on Gambling ads in other GEOs

Read more guides on various GEOs for Gambling at RichAds:

• How to gain Gambling traffic in Malaysia? Top insights;
• How to gain Gambling traffic in Indonesia? In-depth overview;
• How to gain Gambling traffic in the Philippines? All secrets revealed!;
• How to launch Gambling in Brazil: learn expert insights;
• How to gain Gambling traffic in Bangladesh?;
• How to gain Gambling traffic in Vietnam?;
• Proven ways to promote Gambling in Latin America;
• Online Gambling in Indonesia: Everything you need to know;
• Is online casino legal in the Philippines? Main info for affiliates;
• How to gain Gambling traffic in Thailand? Expert tips;
• Promoting Gambling ads in South Africa: best practices.

Conclusion

Now you know why Gambling in Brazil is such a fruitful bundle, make sure you follow all the experts advice and get ready to gain profit.

It doesn’t matter if you’re a professional or a newbie, this is a golden combination that can bring you skyrocketing ROI and CR.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to launch Gambling in Brazil: learn expert insights appeared first on RichAds Blog.

Choose the best affiliate marketing tracker with our review. 14 popular trackers, their main features, and prices for comparison are inside.

In addition, in this post, you will find a list of trackers integrated with RichAds advertising network. Everything you may need for the most convenient work in affiliate marketing is here.

The first and most important tool an affiliate marketer needs is a tracker. Without it, running any advertising campaign will be like stumbling around in the dark, looking for a treasure.

Of course, you can calculate your profit in Excel. But why waste time on this if the tracker can do all the work for you? Keeping everything under control and managing campaigns effectively can be done for little or no cost.

Inside is an overview of 14 trackers, a table with prices and trials, and a list of trackers integrated with RichAds. Currently, 16 trackers are integrated with RichAds advertising network.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What is a tracker, and whether an affiliate marketer needs it?

A tracker is a tool that captures information from the advertising network and information about approved conversions from the affiliate network in one place. The tracker can monitor many advertising campaigns at once, and you get a tool that contains all the statistics necessary for testing and optimization.

The first thing you need a tracker for is to control all advertising campaigns’ parameters and analyze traffic: what device and source the user came from, what browser and OS they use, what kind of creative people like more. In the tracker,  you can see all the data on how users react to your ads.

The tracker’s second function is to combine all media buying processes in one place. So you won’t have to switch between different sources. It allows you not to miss anything during the analysis.

Of course, you can find anti-fraud tools and other useful features in trackers, but this is more of a perk. The main thing is data.

How to choose a tracker?

Choosing a tracker, you need to understand your needs. First, with which countries you will work: nearby or around the world. What kind of workload will your tracker have: how many events do you plan to process per month? This information will help you choose the right option among trackers and their various pricing plans.

The most important thing at the start is to decide which tracker (self-hosted or cloud-based solutions) you need. There is no definite answer to which one is better. Let’s find out what these affiliate tracking software terms mean.

What is a cloud-based tracker?

Cloud-based trackers are faster than self-hosted ones. You can work with all parts of the world at once and get information as quickly as possible. It’s an excellent choice for campaigns in different GEOs, especially long-range ones. The speed of processing and data transfer will be as fast as for neighboring countries.

But there is one thing: you will have to immediately calculate how many events you need to process with the tracker and select the appropriate plan. You will have to pay extra for additional events if you exceed the limit. As a rule, this limit is up to 100.000 events in free versions and up to 1.000.000 events per month in the cheapest plan.

What is a self-hosted tracker?

If you choose a self-hosted tracker,  you will have to spend money initially. You will need the budget for the purchase and installation of the server, but then you won’t have to pay more.

But in this case, there are some nuances you should keep in mind: the server tracker is an excellent choice for advertising campaigns in neighboring countries with the country where the server is installed. The further the server is from the country, the more traffic you will lose. Therefore, you will have to install additional servers to work with remote countries. In fact, you do not need to pay for events or the volume of traffic that will go through the tracker.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

An overview of the best affiliate tracking software solutions

1. RedTrack

RedTrack is a high-speed clicks’ transmission and detailed statistics. As you understand, this tracker belongs to the cloud type.

As a cloud-based tracker, RedTrack offers numerous benefits to its users. First and foremost, being cloud-based means that there is no need for users to set up and maintain their own tracking infrastructure. Instead, RedTrack handles all the technical aspects, such as server maintenance, data storage, and security, allowing marketers to focus on their core tasks without the hassle of managing a self-hosted solution. This also means that users can access their tracking data from anywhere, at any time, as long as they have an internet connection.

In terms of functionality, RedTrack is as good as its more expensive counterparts: speed, utility, and functionality are at the level. We also have a step-by-step guide on how to set up conversion tracking at RedTrack!

RedTrack features:

1. Campaign data is stored in the cloud.
2. The number of custom domains is unlimited.
3. Traffic within one campaign is distributed across 20 metrics, which increases optimization.
4. There is filtering through a bot and a proxy filter. You can set up a redirect for unique visits.
5. The number of events in plans: up to 1 million, up to 3 million, up to 20 million + personal solutions. The overspend is paid at $0.06 per 1000 events.
6. English, Russian, Chinese, and Spanish interface languages ​​are available.
7. Multi-user access.

Good news for those who work with traffic sources that block redirects (Facebook, Google AdWords, etc.). RedTrack provides improved tracking without redirects. And many, many other useful features.

In summary, RedTrack is a cloud-based tracking solution that provides marketers with a comprehensive set of tools and features to track, analyze, and optimize their advertising campaigns. Its user-friendly interface, advanced reporting capabilities, conversion tracking features, and integrations make it a valuable asset for marketers seeking to maximize their ROI and make data-driven decisions.

2. BeMob

BeMob can quickly test landing pages, track and distribute traffic flows with maximum ROI. You can create your own presets for campaigns and tracking. All campaign data is stored in the cloud. 

The tracker has several features:

• BeMob tracks conversion statuses;
• takes into account the percentage of traffic loss from each source;
• redirects traffic when limiting conversions for an offer.

This tracker provides a free trial that ends when you exceed 100.000 events per month. Then you have to pay $ 0.06 for every 1000 events.

The plan’s number of events is the following: up to 1.000.000, up to 10.000.000, up to 30.000.000. Overspends on the basic plan will cost you $0.06 per 1000 events.

You can get a 25% discount on any tariff plan + additional BeMob functionality for 1 month using a promotional code from RichAds.
Get promotional codes for spytools, trackers, forums, etc. in the bonus section.

3. Kochava

This is not just an affiliate tracking software, but two in one. Developers added to this tracker a mobile analytics system.

Kochava helps you segment your users as well as optimize your campaigns across all connected devices. You can find standard reports on gender, age, devices, events, DAU / MAU / WAU, Retention, Revenue and create your own reports on the necessary parameters in the tracker.

In addition, the tracker has the following nice features:

1. Latest generation anti-fraud system.
2. The possibility of creating Deep Linking
3. The tool calculates user LTV, media cost, and ROI for each of 12 important metrics.
4. The service is integrated with more than 2800 partner networks.
5. Kochava knows how to correlate install attribution with TV ads.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. Keitaro

Keitaro is a flexible and functional server-type tracker.

What is available?

• More than 30 metrics for building reports;
• Filters by geo, device, provider, and more;
• Grouping by specific parameters;
• The number of events is not limited at the basic rate;
• The average redirect speed is 10 ms, landing page display is 15 ms.

Fine-tuning of access rights allows you to give the client access to reporting, and give colleagues access to campaigns. The tracker is installed on the server.

Keitaro tests landing pages and offers any combination and target landing pages.

It allows you to protect landing pages from bots. The built-in database of bots contains more than 500.000 IP addresses and is updated monthly.

You can get a 20% discount on Keitaro using a promo code from RichAds.
Get promotional codes for spytools, trackers, forums, etc. in the bonus section

5. Binom

Binom is a high-speed tracker for dealing with high traffic volumes. And these are not empty words. Binom is a leader in the speed of processing clicks: a click is processed in 7 ms.

A simple interface coupled with unrealistic reporting speeds makes Binom one of the best tracking solutions.

What else can the Binom tracker do:

1. Save time on scaling.
2. Distribute traffic to blacklists and whitelists according to specified filters.
3. Track 100% of clicks and conversions across all channels.
4. Direct users to unique landing pages and offers they haven’t seen yet.

The starting price is slightly higher than that of competitors – $99, but there are no volume restrictions and you can work as a whole team in one account.

You can get a free first month trial period + a 40% discount for the second month of using Binom
with a promo code from RichAds.
Get promotional codes for spy tools, trackers, forums, etc. in the bonus section

6. PeerClick

PeerClick is called Binom’s little brother. The interface is also minimalistic. The tracker is cloud and quite fast.

This tracker works with really huge traffic volumes: it processes more than 1 billion clicks per day on any account. Cloud technology allows you to analyze campaign data instantly. You can track expenses, income, and conversions in real-time.

Moreover, unlike Binom, free access to basic functionality is available here, which is especially nice. The tracker limits the number of events, depending on the plan: up to 100.000 (free option), up to 3.000.000, up to 10.000.000, up to 30.000.000. You will have to pay for the overspend. In the free plan – $0.1/1.000 events, in the basic – $0.03/1.000 events.

AI optimization saves time on campaign optimization. You can create your own customized plan: to do this, you need to contact the tracker’s technical support.

7. FunnelFlux

This unique affiliate marketing software visualizes conversion funnels. It is clearly shown at what stage of the sales funnel a user comes and goes. Traffic is routed based on performance. The tracker helps you choose the shortest and most convenient way to transfer information.

The tracker is suitable for:

• Email marketing;
• Opt-in tracking;
• MVT testing;
• automation;
• bot detection;
• multivariate tests and many other types of advertising and processes.

FunnelFlux has an open API. Besides, instant campaign testing is available. The data analytics system is clear and simple.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. CPV Lab

CPV Lab is a marketing tracking solution that allows users to track, test, and optimize their advertising campaigns. It’s a powerful ad and affiliate tracker designed to improve campaigns, conversions, and increase ROI. CPVLab Pro offers deep tracking capabilities and is best suited for those involved in CPA marketing.

Users praise the software for its effectiveness, responsiveness of the support team, and user-friendly interface. CPV Lab Pro offers a 14-day free trial, integration with Facebook CAPI, detailed reports, and integration with major traffic sources and affiliate networks.

9. Voluum

Voluum is one of the top affiliate marketing tracking software platforms. The service was created in 2013 and is almost a veteran among tracking solutions.

This cloud-based tracker tracks data in real-time. The service runs smoothly at high speed.

You can:

1. work with large volumes of traffic;
2. prepare detailed reports;
3. sort traffic by country, network, device type, OS, and browser.

Voluum analyzes non-converting and fraudulent sites, campaign performance, bot traffic.

One of the main advantages of Voluum is the speed of work, which is higher than that of most competitors. And in affiliate marketing, speed is known to be an important competitive advantage.

To use the tracker, you just need to register and start working through the web interface.

Probably the only drawback of the tracker is that it does not provide a trial period. If you want to try it, pay at least $199.

10. AdsBridge

AdsBridge is a cloud tracker and TDS for affiliate marketing. The tool has been on the market for more than 7 years, it has 7 data centers and covers more than 160 countries.

AdsBridge is suitable for easy campaign scaling. Fast reporting is available in real time. Redirecting clicks is super fast, so losses are minimal.

What is available?

• split and A/B testing;
• landing page builder;
• filtering bot traffic;
• rotation of URLs;
• link tracker;
• PPC tracking.

The tracker has a trial period, during which all features and capabilities are available. Then you can choose a plan according to the volume of traffic you need. Visits limits are 100.000, 1.000.000, 4.000.000, 10.000.000. Prices start at $29 per month. There is also a free plan – up to 50,000 visits/month.

11. Appsflyer

The tracker has its own protection against fraud. Accurate analysis of statistics with in-depth analytics is presented in one report. Appsflyer makes working with paid traffic sources much easier and provides transparent analytics. Increases ROI of campaigns through competent retargeting.

What is available?

• Convenient cohort reports;
• Real-time performance analysis;
• Multifunctional, customizable dashboards;
• Microsegmentation of audiences.

There is a free trial for an unlimited period and special pricing plans for startups as the business grows.

12. OctoTracker

It’s a powerful and flexible tool for affiliates and the only tracker in which both cloud and server technologies are available.

What the tracker offers:

1. The most powerful analytics – reports are grouped by 20+ sections and up to three grouping parameters simultaneously.
2. The most flexible TDS. The distribution of traffic from a source by pre-landers and after pre-lander by 25+ parameters.
3. It’s the only tracker with full support for lead statuses.
4. High speed – the processing of a click is separated from reports made without the use of a database.
5. Data export to CSV and API.
6. 3 types of redirects.

Traffic can be grouped by selected sections and filtered by blacklists. There are 16 skills to identify bots, so the traffic quality analysis is thorough. The tracker calculates low-quality sources automatically and distributes high-quality traffic to pre-landers and offers.

Unfortunately, the tracker only supports Russian.

13. ThriveTracker

ThriveTracker is a cloud-based tracker that provides the ultimate mobile and web campaign management solution for affiliates. 

Thrivetracker is a self-hosted private tracker. It means that your data belongs to you in your database. 

This tracker has a user-friendly interface that is a good option for those who make the first steps in tracking affiliate marketing metrics. Also, it has a great list of useful features.

Features of ThriveTracker:

• artificial Intelligence Auto Optimization;
• geo-redirect/bot filter;
• fastest redirect;
• auto-scaling;
• self-managed server;
• LP Pixel.

14. TrackingDesk

TrackingDesk is a conversion tracking and ad attribution platform. Marketers use it to manage, measure and optimize paid and organic traffic.

The platform is integrated with dozens of advertising, affiliate networks, and e-commerce platforms.

The tracker allows you to track statistics on:

• Seo campaigns;
• Google Ads;
• email campaigns;
• advertising on social networks;
• native and display advertisements.

Features of the TrackingDesk platform:

1. Very easy setup. Setting up a campaign with parameters transfer and updating token parameters is a complicated process. But TrackingDesk makes it a million times easier: a couple of clicks, and you’re done.
2. The tracker allows you to redirect your campaign to those geos that are more relevant to your ad offer.
3. 75+ integrated traffic sources, 247+ partner networks, 9 integrated affiliate technologies, and 8 targeting rules.

Comparing prices for trackers (table)

All trackers are paid tools. As much as you would like to save money, it’s hardly possible with a tracker. Still, it does a great job of collecting data, and such complicated tools cannot be free.

A nice bonus is that many trackers have a trial period during which you can figure out whether the tool is suitable. As a rule, it is 14 days. 

Although there are no free arbitrage trackers available, unless you are a programmer and develop them yourself, some trackers offer a free trial so you can familiarize yourself with their functionality. We have prepared a list of 4 conditionally free trackers for you:

List of free trackers for affiliates:

PeerClick
BeMob
Appsflyer
AdsBridge
!Free access is available only to the basic functions of the tracker. If you want more, you will have to pay.

To make it easier for you to choose the best affiliate marketing software, we compiled the main parameters in one table: the type of tracker (self-served or cloud-based), the trial duration, and the prices for different packages.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

List of trackers integrated with RichAds

To make it easier for you to choose a tracker, we reviewed them and compiled a list of best tracking software for affiliate marketing that are integrated with the RichAds advertising platform (RichPush and RichPops).

RichAds, a top advertising platform launched by marketing professionals in 2018, delivers high-quality traffic from exclusive sources across 220 countries worldwide. All traffic is passed through the best anti-fraud system on the market. The network ensures over 5 billion daily impressions. RichAds offers five ad formats: push, popunder, native, direct click, and in-page.

You will not have any difficulties with them while setting up a postback between our ad network and the tracker.  All macros are already supplied and will automatically appear when you add our ad network to the tracker.

What problems does an affiliate marketer have when using a non-integrated tracker?

• Long tracker setup;
• inaccurate number of impressions, CTR, conversions, leads;
• inability to track non-converting sources;
• false statistics on bot traffic;
• the inability to track how the user moves on the landing and the moment when he quits.

Let’s consider which affiliate tracker softwares are integrated with the RichAds advertising network and are suitable for working with large traffic volumes.

If your tracker is not on the list, it doesn’t matter. Just contact your account manager for help. He will assist in solving this issue.

Find out what else the RichAds account manager can do here.

Now you have a list of the best affiliate marketing trackers in 2025. When choosing an affiliate trackers, focus on the price and whether it is integrated with the ad network.

Track statistics correctly, increase the profit of advertising campaigns and drive quality traffic with RichAds.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 14 best tracking solutions for affiliate marketing in 2025 appeared first on RichAds Blog.

In the affiliate marketing pre-landing pages perform as a boost for ad campaigns, as they warm-up the audience for the offer and provide a first step to it. But what approaches exist for pre-landers? Do verticals affect the way a pre-lander should look?

RichAds ad network‘s team will get into prelanders for top verticals in the affiliate marketing, and determine how to utilise them.

In this article we will tell the purpose of pre-landers, share tips on creating pre-landing pages, and show pre-landing page examples in the affiliate marketing.

Why do we need a pre-lander?

In the affiliate marketing, a pre-landing page “warms up” the audience before they perform a desired action. It helps the users to get familiar with the offer and highlights why they need it.

Prelanders are commonly used for advertising with popunders, since there’s only one creative needed for pops — a landing page, pre-landing pages serve as a doorway to get audience warmed-up. Prelanding pages are also used to promote with native ads and push ads. In either case, pre-landers aim to ensure engagement with the offer and further intention to proceed.

What does a pre-lander do?

1. Increases user’s interest in the product
   Pre-landers aim to make the first interaction with the product as much engaging as possible. They provide a highlight of the experience people expect to get in the offer the most.
2. Provides comprehensive information
   Prelanders present the offer in a shortened yet illustrative manner, so that users can get a fast hint on the product.
3. Clearly demonstrates the results
   Sometimes pre-landers present not only the offer but the expected outcome of its usage. That increases the value of the product in the eyes of the audience, as they get the picture of it as a whole.
4. Increases motivation resulting in getting leads
   As pre-landers perform all the actions to advertise the offer in the stage before actually getting to it, the more they get — the higher the motivation is to use it as they see it.
5. Eliminates untargeted traffic
   With pre-landers the audience is more likely to get the main idea of the offer and what to expect next. That results in increasing conversions from the already interested part of users, and filtering the part that is not the targeted audience.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What should we consider while creating a pre-landing page in the affiliate marketing?

Since a pre-landing page serves as a doorway from the ad to the offer, it’s important for a prelander to make the right impression on the audience. In order to increase the performance of the pre-landing page, you may consider the following: target audience portrait, providing reviews for the product, and approaching via storytelling.

1. Determine the target audience

First, you need to define the portrait of the audience you want to target by the prelander. You might start off with what the targeted audience expect from the offer, what outcome they want to see, and how to show all of that in a maximum efficient and representative manner. This way, it will be easier to create a unique selling proposition and highlight the benefits that ‘hook’ the user, hence, securing guaranteed lead generation.

Also, a well-compiled pre-landing page increase the CR as you can utilise different approaches to the every bit of the audience.

2. Provide a showcase of warranties or reviews

Usually, to increase audience loyalty, product reviews are posted on pre-landing pages. You can also build customers’ trust with:

• product certificates;
• medically confirmed product safety;
• celebrity interviews;
• reviews and feedback from opinion leaders (e.g. a world poker champion);
• warranties on the product or results.

3. Utilise storytelling

It is a marketing tool that uses cases and stories to encourage the target audience to perform the intended action. Simply put, tell the user an interesting story about your product.

Try to avoid:

• humor, otherwise, the user will quickly lose their trust in the product;
• aggressive encouragement and cheesy calls to action;
• obvious deceptive practices and scams.

Pre-landing pages examples for 10 top verticals in the affiliate marketing

In this part we will show some examples and approaches of pre-landers in the affiliate marketing. Note, that prelanding pages for verticals might vary in the terms of functionality of the pre-lander or approaches of the ‘hook-up’.

We will show examples of the pre-landing pages for following 10 affiliate marketing verticals:

1. E-Commerce

The purpose of the pre-landing page: to show the catalogue of the most interesting products; imply the idea how easy it is to purchase; demonstrate that users even win by buying here at these prices.

Pre-landers for E-Commerce offers vary depending on the product, but the main is pretty much the same — demonstrate the product and make an impression that it’s an exclusive offer. Mostly, such prelanders contain a listing of the most interesting products, sometimes paired with big bannering ‘Sale’ header.

For example, the pre-landing page looks like a website shop with the most interesting products. Such pages provide a full legitimate appearance, showing the goods and a way to buy them straightaway. Generally speaking, the pre-landing page looks like a full-fledged commercial website. The buttons on the page offer to go to the official website of the manufacturer or supplier to order the product.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Gambling

The purpose of the pre-landing page: to demonstrate that online casinos are easy money and interesting simple games; let feel the courage of games; show how many bonus and welcoming prizes they might be getting.

Pre-landers for Gambling vertical offers usually consist of two types: a free-spin wheel or a welcome bonus page with a simple registration form. A free-spin wheel (also known as a ‘fortune wheel’) encourages users to take a first step, which will cost them nothing but promises a lot of bonuses in the end. A bonus promising page will also do, as users can see what they will get straight away in a highlighted and clear form right above it.

For example, the pre-lander is designed as a free online game. After passing it, the user will get a bonus when registering or making a deposit. Upon the victory, the user would want to play more, which means that they are ready to become a lead. On the pre-landing page, you can place a tempting offer with a button saying “Play Now” or “Hit the Jackpot”, etc.

3. Sweepstakes

The purpose of the pre-landing pages: to motivate the user to become a lead; to convince them that they don’t lose anything. On the contrary, they might get a valuable prize.

For Sweepstakes offer a survey-themed or quiz oriented pre-lander is considered to be the most popular option. Such prelanding pages allow users to engage with the offer via an illustration that they make an effort to be selected, thus potentially getting an increased chance to win the prize.

For example, you can use pre-landing questionnaires for Sweepstakes: “Are you satisfied with your phone?” The pre-landing page button leads to the landing page and can encourage users to take action: “Win a new phone.” Sweepstakes for pre-landing pages can look like a gift shopping page. The buttons, of course, will lead to the landing page for the user to register or fill out the participation form to enter the giveaway.

4. Nutra

The purpose of the pre-landing page: show the real results after using the product. You can use before/after photos, opinions of doctors, comments, analysis of the ingredients, and overviews of the product’s properties.

For Nutra offers pre-landers serve a purpose of showing a science-based approach behind the distribution. Such pages advertise via illustrating how much of a research put into the development of the product and covers all the questions people might have for it in advance. This approach builds a trust around the product, proving it’s what it claims to be, and that it can be clear about that. Users get a feeling they have enough knowledge and are ready to perform a targeted action.

For example, the landing page example contains a common for Nutra advertisement in the affiliate marketing ‘science-research’ of the product. It can show all the back data, provide credentials of the specialists, touch related topics on physiology in a simple manner so that it remains comprehensible. Practically, such pages look like a research article, leading users to feel that they’re getting as much as a doctor’s appointment treatment. The buttons on the page redirect users to the website where they can purchase or place an order.

5. Gaming

The purpose of the pre-landing page: to show the graphics in all its glory; to make users interested in the gameplay.

For advertising gaming offers the pre-landers with a simple depicting of the game are considered to perform the best. Users must get the idea of how entertaining or unique or advanced the game is, but making sure it’s only one step away from playing it. The bridge between seeing the page and playing the game must be presented as a matter of seconds.

For example: on the pre-landing page, there might be colorful screenshots, a promotional video about the game, a small description, or a choice of choosing a playable character. Usually, it’s a single-page pre-lander, and the button says “Play” or “Download”.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

6. VPN

The purpose of the pre-landing page: to show the need of the VPN service; to demonstrate the benefits of daily VPN usage.

For VPN offers the prelanders provide two advertising opportunities — highlight the need of VPN and the benefits of it. First approach is to demonstrate how restricted the internet surfing can be without VPN, what servies are out of reach without it, or what problems might come if it’s not used. The second one mostly relies on showing how beneficial a VPN usage on top of what users experience on a daily basis. Both make people think of situations related to VPN, such as online privacy, comfort and enhancements.

For example, a prelander might highlight that without VPN an internet connection might be not secure, or even is in danger right now. Or it might highlight that with VPN one can access features that ensure privacy and global access to the most used sources. All of that usually is demonstrated with a logo of the product, short but catchy description in a few points and download button that lead to the online app or extension marketplaces to install the VPN tools.

7. Dating

The purpose of the pre-landing page: demonstrate the attractive materials; engage users with new experience; personalise the offer.

For Dating vertical offers it is common that pre-landers contain interactive approach or mind-blowing concepts. Interactive features might be a questionnaire to present the idea of how thorough the matching algorithm is or how valuable the participant of the service are. The unexpected concepts of the pre-landing pages might consist of catchy descriptions to make an impression that this website is nothing near the negative experience people could’ve had in the past. That ensures at least considering the option to see the offer that can be shortened via letting a peek on the content.

For example, on the Dating niche prelanders can be listed photos and videos of the other users of the website, or their profiles. Additionally you can add interactive features as specifying preferences form or a a couple of questions. After either is finished, users get redirected to the app or a website to register.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. Media

The purpose of the pre-landing page: show the entertaining side of the product; highlight the easy start to use; picture the expected common-valued advantages.

Media niche pre-landing pages usually follow a simple yet very understandable way of advertising — showing emotions from the product. Although the Media products might vary from streaming services to YouTube videos, the presenting of how positively the people are affected by them is at the core. A sweet plus would be letting users know that such entertaining possibility can be achieved right away and lies in a couple of clicks. That ensures keeping the engagement level right to the performing of the targeted action.

For example, on the pre-landing page example can be a photo/video demonstration of the product or its users enjoying it. The buttons usually present a simple call-to-action ‘Sign up’ or ‘Learn more’ and redirect to the service official page.

Helpful tip!
Make sure the pre-lander is loading faster than 1 sec, and isn’t heavier than 200Kb. That increases the chances for it to engage the users as they won’t wait for the ad to show for a long time! For more info on optimizing landing pages check out our article here.

9. Finance

The purpose of the pre-landing page: tell a success story and show the results after using the product. This is where storytelling comes in handy.

The Finance offers’ pre-landing pages usually diverse highly depending on the exact offer. The trading platforms present product along with promising bonuses and and easy-to-go start after registration. Others might pack the advertisement into a success story, showing how a regular person has achieved a fortune. Approaches can be various, as long as they present the product as a way of making a lot of money with minimal investments.

For example, the pre-landing page looks like an article in a personal blog. These pages can contain comments, photos, social media buttons. Generally speaking, the pre-landing page looks like a private blog for a small group of enlightened people. The buttons on the page offer lead to a landing page where users can examine the product and registrate.

10. Utilities

The purpose of the pre-landing page: highlight the product’s main features; demonstrate the simplicity of user-experience.

Pre-landing pages for Utilities vertical usually perform as a self-service page where people can get familiar with the functionality and benefits of the product. Such approach provides calculated reaction of the audience as in ‘it speaks for itself’. Utilities prelanders rely on external simplicity for the users, both in usage and visual, engaging as it offers the service affordable and highly valuable.

For example, on the pre-landing page there can be described features of the product in a points form or any additional such as introduction video. Also ratings and reviews from the real people might be much more convincing. The page buttons usually lead to the landing page with the offer or a landing page of the official platform website to download.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Conclusion

Pre-landers serve a purpose of an additional engagement stage with the audience, that secures the lead quality and warms up users before showing the offer. Also prelanders are open for experimenting on advertising approaches, as the more diverse the hook is, the higher chance to target every bit of the audience. Now, knowing how pre-landing pages operate within the affiliate marketing by these examples, you can consider utilising them in your ad campaigns.

We at RichAds approve of using pre-landing pages for ad campaigns, since they’re helpful on providing a boost in performance. Also, we’ve prepared our platform to be capable of running ads with full addition on push ads, pop ads, in-pages, direct click and native ads! You can launch a campaign on over 220 geos worldwide from Tier 3 to Tier 1 and get profit from RichAds’ quality traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Pre-landing page examples for leading verticals appeared first on RichAds Blog.

Everyone knows a good pre-landing page is crucial for a high conversion rate.

Today the RichAds team will show different types of pre-landing and landing pages for the Gambling vertical and choose the best approach for your offer. 

7 best Gambling pre-landing and landing page examples 

If you’ve never worked with such verticals as Gambling and Sweepstakes, there is a chance you never needed a pre-lander and were sending users from creatives directly to the landing page. While this approach works well with other verticals, the Gambling vertical needs a bit of a different line of action. 

Let’s talk about what a pre-lander is, how it’s different from a regular landing page and how you can make the most profit out of it. 

What’s the difference between a landing and a pre-landing page? 

Pre-lander (pre-landing page, literally “before the landing page”) is an interstitial web page that appears after clicking on the ad but before the landing page itself. A pre-lander serves as a stopping point for a user before they do the target action. The main task of a pre-landing page is to increase the chances of getting a conversion.  

Landing page is the page of the offer where the user performs a target action. Usually this is the page you find in the affiliate program and the one where you should lead all potential customers.  

Why can’t I just lead everyone to the landing page after clicking on the creative? 

No, you can. You might even have a reasonable CR. However, with a pre-lander the number of users that convert will likely be much higher. 

What does a good pre-landing page do? 

• Attract the user: every pre-landing page for casino or betting should immediately draw in the users, spark their interest. It might be because of colorful pictures or interesting games or an enticing story about success;  
  
• Gives more information about the product: through a pre-lander users can learn more about how this particular casino or betting company works; 
  
• Tells success stories: pre-landing pages can almost give a taste of money and success that are definitely around the corner once our user registers and starts playing;  

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Pre-landing examples for Gambling

Despite the fact that almost every Gambling offer has dozens of different pre-landing pages, most of them fall into just several categories.

In the Gambling vertical these are the most common types of pre-landing pages: 

1. Wheel of Fortune (or free spins) is an interactive way of getting users by offering them a bonus if they spin the wheel. This is one of the most popular types of pre-landing for casino that should attract new users. Usually there is no way to lose and any type of bonus is guaranteed. But still the results are a “mystery” because the user doesn’t know how it ends. 

2. Welcome bonus – no need to spin anything, the bonus is already given to the user and they can get it by signing up and making the first deposit. This is one of the simplest pre-landers that does convert mostly thanks to evoking the feeling of a “guaranteed benefit”. And we all know no one wants to miss it.  

3. Interactive pre-lander is usually some kind of mini-game where a user needs to choose one option out of many to get their prize. It is very similar to the wheel of fortune, but here the user doesn’t know the options and gets a “cat in the bag”. The prize is definitely theirs once they register on the landing page of the offer. Here we count on the excitement of the user to receive some prize which increases the chances of getting a conversion. 

4. Success stories are used more rarely, but are not less effective. The main difference here is that the pre-lander imitates a short news article on a news outlet where the user can read the story of John Doe becoming obscenely rich after one particularly lucky win. Here the main elements will be a text with all buzzwords and pictures as if out of a news report. 

5. Testimonials are also a great option for a pre-lander if you want to have a higher CR. There is no need to advertise an unrealistic win that made it to the news, but just testimonials of “real people” who make money on games and bets on a regular basis. And what’s better than making money by playing games or placing sports bets?  

Gambling landing page: best examples

Now that we’ve talked about pre-landers it’s time we talk about gambling landing page design. In most cases casino landing pages will resemble each other: their main goal is to persuade the user to register and then make the first deposit.  

Usually landing pages should be as simple as possible: an eye-catchy image with a simple registration form. Sometimes all a user needs to do is to give either their email address or a phone number. And that’s it.  

Apart from such simple variations of landing pages you can also come across landing pages where you can see a call to action next to the registration form. In the example below you can see that a user can choose their bonus before signing up. 

Rules for creating pre-landing and landing pages 

What do you need to take into account while making creatives for the Gambling vertical?

1. Localization: neither the pre-lander nor the landing page will convert if they are not in the language that is spoken by the targeted audience. All creatives should be in their native language; 
   
2. Simplicity – no need to insert several types of interactive games, lots of buttons and success stories on one page. Your objective is to draw the users’ attention to what’s important. The user flow should be as simple as possible to not lose them in the process; 
   
3. Speed – if a pre-landing or a landing page is loading for more than a few seconds, you’ll likely lose the user; 
   
4. Adaptability – both pre-landers and landing pages should look attractive in all versions, be it desktop. mobile browser or a mobile app. 

Conclusion

In this article we’ve looked at the most wide-spread and best performing betting and сasino landing and pre-landing page templates for the iGaming niche. You can either use options that have proved to be working, as were shown here, or try experimenting following the rules mentioned above. 

Don’t forget that your aim is having your traffic convert into target actions and bring profit. In RichAds you can start working with Gambling offers right now: choose your offer and type of traffic and start working! 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Pre-landing and landing page examples for the Gambling vertical appeared first on RichAds Blog.

South Africa vs Gambling: why so profitable?

There are many lucrative countries for the promotion of Gambling, though it’s always hard to find something new yet money-making.

In this case South Africa is a perfect bet for a webmaster!

Those are not just empty words, they’re backed with the latest statistics:

• Expanding niche. Statista says that the South African market is expected to reach the volume of US$30.05m by 2027. All in all, Gambling niche in the region is a great contributor to the overall African economy, the fact speaks for itself.
  
• The nation of gamblers. It’s not just our presumption, according to social polls at least one in ten citizens of South Africa has tried Gambling to entertain themselves. What’s more, engagement rate of users is quite high, it can reach up to 50%.
  
• Impressive ad revenue. In 2024 only, the online casino promotion revenue was about $3.9 millions. Taking into account the rapid growth of the market, the amount will only grow in 2025, so any marketer can take a piece of this huge pie!
  
• Mobile devices penetration. In-app purchases of online casino games have reached about $16.7 million dollars last year, while the amount of downloads of Gambling-related content was 8.29 millions, so expecting it to go up in 2025 is only logical.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

South African Gambler: overall portrait

To get the full understanding of a successful launch in any country, it’s crucial to know the target audience. We’ve collected the latest stats on a typical gambler in South Africa by main metrics.

Typical South African Gambler

Age: from 18 to 35, with a significant percentage being under the age of 25.
Gender: mostly male, around 70% of players
Average income: R10,000 per month
Interests: lottery, slots, sports betting, with a preference of more simplified, fast games.
User behavior: not likely to spend huge amounts of money in just one game, they like to try different slots and then choose, enjoy the diversity of the market. 
Devices preference: mobile-oriented market.

Note: the region is very diverse in terms of socio-economic status, so we provided you with a very summarized data on players. Make sure to target various types of audience to find the one that suits your offer.

Trends of online casino promotion in ZA

If you wish to get the highest results when promoting Gambling ads in 2025, it’s crucial to be aware of the latest trends on a specific GEO. There are several aspects of launching campaigns in South Africa that we’d like to highlight. 

Gambling brands to test in South Africa

We’ve collected the latest info on the most popular online casinos in South Africa in 2023. However, you can test other brands as well if the offer’s conditions are suitable for you.

Top casino brands in ZA for 2025:

• Springbok Casino
• Betway
• Yebo Casino
• PlayOJO Casino
• Sunbet
• Thunderbolt 
• Cloudbet

Best traffic sources for casino advertising

It’s no use arguing that social media channels are really popular when it comes to Gambling ads in South Africa, Facebook and Instagram are the most popular ones. One can also test Google ads for the bundle, it’s also very widespread among marketers. 

The good news is that there are sources of traffic that have literally no restrictions on creatives — push, pop and Telegram ads. They’re dead easy to set up, for direct click and pop traffic a marketer just needs a link to the landing page, and that’s it.

Volumes of traffic at RichAds for ZAF in 2025:

All the traffic have shown efficiency for Gambling for many years at RichAds and other ad platforms, already in 2025 all the three formats are converting pretty well for the vertical.

Creatives approach for ZA

When it comes to ad creatives for gambling, there are a few common themes that tend to resonate with South African audiences. 

For example, ads that emphasize:

• the excitement and thrill of betting on sports or playing casino games.

• potential for big wins or jackpots that can be enticing to gamblers.
  

• relevant bonuses that are given to new users and available only today or only within a specific time-limit.

How to launch Gambling ads in ZA: 5 pro tips

We’ve collected several tips that will assist you in launching a successful casino campaign in South Africa. Those are universal advice to boost revenue of any marketer:

1. Apply at least 5-10 creatives per campaign.
   This is especially important for a new region to find the best approach and stick to it. If it’s hard for you to make them, you can always ask a manager to prepare them for you for free.
   
2. Test several traffic sources at once.
   The point is similar to the previous one, as testing multiple ways is crucial for better understanding of a new GEO. To simplify the process, Multiformat feature can be used.
   
3. Constantly optimize your campaigns.
   There are many ways to do it, starting from simple blacklisting of irrelevant sources to automating the process via Target CPA, Performance Mode and Automated Rules.
   
4. Stick only to Premium sources.
   This way you’ll get only the most converting casino traffic, they’re carefully tested and selected in advance. Then it’s possible to scale with Standard, Remnant and New sources to get even more traffic.
   
5. Try New Subscribers.
   If you wish to get the freshest users that haven’t yet seen push notifications and aren’t familiar with the format, try this feature along with a standard campaign. This way you’ll get x2 volumes of traffic and more conversions.

Now you know how to get the most out of Gambling+South Africa combination, go ahead and start a campaign to reap the fruit! 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Promoting Gambling ads in South Africa: best practices appeared first on RichAds Blog.