Anastasiya Kazakova, RichAds co-CEO

Anastasiya Kazakova, co-CEO of RichAds ad network, can righteously be nominated for 2024 WT Awards due to her significant expertise in the industry and her thorny yet quick and fruitful path to the current position.

With a total 7 years of experience in marketing, Anastasiya Kazakova started her career at RichAds as an account manager.

It took her two years to become the Head of Customer Success department, during which she could manage 100 clients simultaneously while educating the team and making plans  for the whole department. 

Anastasiya’s position as a Head of Customer Success wasn’t a long one, yet really prosperous for the company. She managed the team of 9 people, and changed the structure of the department, adding the support team to the account management for overall income boost. 

In less than a year Anastasiya Kazakova got promoted and became a Chief Commercial Officer. This position was really a harsh yet rewarding one, she had to manage 6 teams that included 45 people in total. As a result of her work — 2023 made the company grow by 150%, pop ad format popularity increased by 3 times and the main directions of that year also had a three times boost!

The year of 2024 brought Anastasiya a really well-deserved position as a co-CEO, now she admits that she didn’t realize how challenging it would be, yet she managed to not only cope with it but also make this year a total success. In the first three months the company grew by 43%. Later that year RichAds launched 2 more related businesses, one is really fresh and promising, the other one paid off completely and brought a really good revenue, launched in the beginning of 2024. 

What’s more, in 2024 RichAds launched an innovative format in the market, Telegram ads, and it was a complete success in terms of conversions. Moreover, the company opened the first media buying project that exceeded the expectations in terms of ROI! Anastasiya admits that 2024 was rich in projects, and despite the fact that not all of them paid off for RichAds, the company grew in the majority of directions and already has its focus for 2025.

Anastasiya Kazakova is not only a dedicated professional in the marketing industry, but also a person who has a lot of ambition and knows how to lead people to actual results.

What is Women’s Tabloid awards?

To put it simply, Women’s Tabloid is a UK magazine covering insights and news about women in various fields, including business, leadership, and entrepreneurship. 

They also launched a prestigious award with the same name that is held annually. Its main aim is to recognize the achievements of women in tech, advertising, business, fashion, education, and many other fields.

Winning such an award means global recognition of the nominee success in the chosen industry, and is considered really honored.

Conclusion

As you can see, Anastasiya does deserve such industry recognition! RichAds team thanks each person for such vast support and appreciates the award.

It’s our clients support and trust that drives us to such nominations and overall success, RichAds team thanks everyone for their contribution and promises to become even better this year!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds co-CEO won at Women’s Tabloid Awards! appeared first on RichAds Blog.

With this in mind, we have chosen our way to thank you guys by offering you the opportunities to educate (read our blog and watch RichAds Youtube chanel), use our premium optimization features for free, and much more.

Get a sneak peek at what affiliates can get from RichAds’ loyalty program.

Loyalty program for RichAds advertisers

At RichAds, we have 4 levels of advertisers: Rookie, Professional, King and VIP. The level specifically depends on your ad spend or a first deposit size. You can check all the requirements and possibilities currently available as part of the RichClub loyalty program right here.

How to become a member of RichAds loyalty program

Easy as pie! Follow these steps:

1. Join us at any level by making a deposit or launching a campaign.
2. Ask your account manager for any benefits within your package.
3. Enjoy!

Choose the level that best suits your preferences and expertise accordingly.

Conclusion

Moreover, the list of bonuses to be continued – we have huge plans! Join the community and enjoy the benefits here. Don’t hesitate to ask your Personal Account Manager about any benefits you’d like to get 💪.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Welcome to RichAds advertising network loyalty program: what’s new in 2025? appeared first on RichAds Blog.

What is SiGMA Europe 2024?

SiGMA Europe Summit is an annual event gathering affiliates, operators, suppliers, regulators and other iGaming industry enthusiasts. The event is aimed at educating the community and building strong connections between experts.

The pricing starts from 452 euro for a standard ticket to 1013 euro for a platinum one, hurry up to take your place!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to book a meeting with RichAds at SiGMA Europe 2024?

This year many members of RichAds team will be present at the conference, you can write to any of them to book a meeting!

RichAds team members to attend the conference:

• Alexandra Lamish, CMO at RichAds
• Anastasia Kazakova, Co-CEO at RichAds
• Eugene Kuznetsov, Chief Product Officer at RichAds
• Veronika Ponomareva, Head of Customer Service at RichAds
• Nastya Burmeleva, Sales manager at RichAds
• Alexandr Zhingel, Head of HR at RichAds

You can also meet us at booth #3058, book a meeting here!

Other affiliate conferences to see RichAds in 2024

As RichAds is into networking and meeting with its partners as frequently as possible, we regularly attend different events and even get awarded.

For instance, in 2022 SiGMA Europe named us as “Best iGaming traffic source”! Apart from that, we annually visit Affiliate World events, where last time we won 1st place in the nomination for “Best Breakout Traffic Source” at AW Dubai 2024.

On December 4-5, 2024 you can meet us at Affiliate World Asia in Bangkok, Thailand,
don’t miss the event!

Conclusion

Any conference or summit is a great opportunity to meet up with colleagues and industry experts, especially such a renowned event as SiGMA.

Make sure to book a meeting with RichAds team members and have the possibility to meet and chat in person!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Meet RichAds team at SiGMA Europe 2024 in Malta! appeared first on RichAds Blog.

If you’re tired of manual optimization and constant updating white and black lists, we have certainly got very good news to share — RichAds’ in-house feature Performance Mode will do everything for you!

In this article, we will explain how the feature works as well as how it might increase CR and ease the optimization process at RichAds ad platform!

We do as well have a video tutorial about the Performance Mode on RichAds’ YouTube channel!

Performance Mode at RichAds: brief review

Performance Mode is an exclusive feature at RichAds that automatically selects and adds the most converting traffic matched to your campaings’ targeting parameters. The fresh whitelists, the lists of the most performing sources, will be updating every week to achieve the maximun conversion rate.

What will the feature do for you?

• Constant sources update. Due to the weekly update of whitelists, the campaigns’ efficiency will increase as non-converting sources are quickly turned off and can’t spoil your results while the most converting ones are focused on.
  
• Provide the freshest traffic. The thing is that new sources with high CR will automatically be turned on in the Performance Mode campaigns as soon as their effectiveness is proven. Thus, your campaigns will always receive the best quality traffic without additional optimization from your side.
  
• Compatibility with marketers of any experience level.
  The feature is available for everyone as soon as they register RichAds account and deposit. We consider this tool of being a “safe start” on our platform. No tracker is also needed to launch a Performance Mode campaign, the traffic sources analysis is fully conducted within the platform.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run ad campaigns in Performance Mode?

Setting up this feature will take you no longer than creating a regular CPC or CPM campaign at RichAds ad network.
Below you can see how to start a Performance Mode campaign step-by-step.

Step 1. Select the desired traffic format for your campaign.

At the moment, the feature is only available for push and pop ads.

Step 2. Choose the campaign type.

If you’re starting a campaign for the first time at RichAds the Performance mode feature will be the only one available by default. In other cases like with Target CPA feature it will demand a tracker integration to process another type of data, while the Manual CPC mode can be acquired only after a consultation with managers.

Step 3. Apply targeting and campaign settings.

The algorithm selects the best sources based on the targeting options, so be very careful. The Advanced targeting section is recommended to be left untouched, unless the offer demands otherwise to prevent limiting sources coverage way too much.

Step 4. Select the desired CPA (optional)

For starters, to not keep it mind all the time, while also it has effect on the criterias for traffic filtration so that they do comply with the CPA goal. The Performance Mode doesn’t demand a tracker to be connected by default, yet they are very powerful tools that can benefit your campaigns as well.

Step 5. Connect Premium sublists of sources.

It includes the highest quality traffic sources with the best CR, which is 61% higher than that of the Standard group.

Step 6. Add whitelists and blocklists (optional)

You can still add whitelists and blocklists manually or set up Automated rules which will filter sources into blocklists according to set criterias. The sources in such lists will be excluded from the campaign. The blocklists and whitelists, updated by Performance Mode feature will not appear in the fields below inside campaigns, while you still can find them on Optimizer page.

Warning: Automated rules become available at RichAds only after setting up a tracker!

Step 7. Customize bids on targeting parameters (optional)

Micro bidding is a feature at RichAds platform that allows to set variations to bids on traffic sources. For example, if a source shows poor performance, you lower the bidding amount on it to prevent overpaying for it. The bids can also be increased if you want to prioritise a very profitable source.

Warning: Micro bidding becomes available at RichAds only after setting up a tracker!

Conclusion

Performance Mode is a great opportunity to make the optimization easier without the loss of performance. Automatically, you campaigns will be filling up with converting sources that align with your targetings. Running campaigns in Performance Mode might significantly increase your ROI and doesn’t require in-depth knowledge.

Launch profitable campaigns at RichAds platform!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Latest RichAds updates

• RichAds revolutionary release: new Telegram ads format now available on the platform
• New Features at RichAds: Multiformat and Optimizer update
• RichAds updates in August: forecast traffic volumes with Predictor
• RichAds Updates in July: Optimizer and Icons Upgrade
• RichAds updates: new filters for sources at Optimizer
• RichAds platform updates: new features at Optimizer

The post Performance Mode: the most converting whitelists weekly appeared first on RichAds Blog.

RichAds advertising network has launched a breakthrough advertising format — native ads in Telegram mini apps. This is the first time when telegram ads can be launched in the advertising network not in telegram ads agency!

We asked Evgeny Kuznetsov, Chief Product Officer at RichAds ad holding, to tell us more about the new ad format of telegram ads, how much they cost, and how to set them up.

Telegram is an actively developing messenger with millions of users worldwide. The service allowed advertising within its channels in 2021, but only through certified agencies. Many affiliate marketers who were interested in Telegram ads were discouraged by this. While they could run ads on Telegram’s channels, it was difficult to reach them since only Telegram ad agencies could do so.

RichAds advertising network is the first to allow advertisers to run telegram ads in the advertising network. At RichAds advertisers can buy a new advertising format — native advertising in Telegram mini apps. In the article, let’s dive deeper into this new ad format and how to use RichAds to launch it.

Evgeny Kuznetsov, Chief Product Officer at RichAds ad holding, will tell us more about the new ad format of telegram ads, how much they cost, and how to set them up. Eugene is an expert in affiliate marketing with 7+ years of experience. 

About the idea of launching a new type of ads in Telegram

1. Can you tell us how you came up with the idea of launching a new advertising format on Telegram?

The idea itself lies on the surface: Telegram is a potentially attractive source of traffic. The number of users will soon reach one billion. As it stands, Telegram’s advertising isn’t very convenient for affiliates. There are a lot of restrictions, and ads launch needs to be handled through agencies.

We began considering ways of making running ads on Telegram easier, and explored options for doing so. Hamster Kombat’s rapid rise led us to focus on mini-apps, find owners of large ones, and test advertising there. There were a lot of users in mini applications, and we liked their high response to a new type of advertising. What is more important: we liked the results we got.

Native advertising in Telegram mini apps is an innovative channel with a huge traffic base, which nobody uses — that’s what we bet on. Besides, we don’t have any competitors yet, but I think they will appear soon.

2. Will Telegram react normally if they find out about these ways of monetizing their traffic? What do you think about it?

I think they will be fine with that. Telegram is a free-minded platform. Furthermore, we do not compete with their ads (their ads appear in channels, ours in mini-apps). By doing this, we also help mini app creators monetize their applications and make money. Thus, they will be able to launch new products that will help grow Telegram’s Mini App Store. So what’s the problem?

What are native ads in Telegram mini apps?

3. How will your Telegram ads differ from those already running on Telegram?

Telegram’s classic ads appear inside channels. All of you know what they look like. We display ads in Telegram mini apps. This isn’t in the channels, it’s just inside the mini app.

As I’ve already mentioned, we do not compete with official Telegram ads. Our goal is not to capture the attention of regular Telegram users but to capture the attention of mini-app users. Additionally, we have a different traffic source (mini-apps in our case), a different appearance of ads, and a different cost (much more attractive than advertising in Telegram channels). We primarily collect traffic from popular clickers.

We have more opportunities because we are an advertising network. For example, we can offer affiliate marketers interesting targeting options. The best part: RichAds provides the option of launching advertising campaigns self-serve.

4. How this advertising format looks like? Is it noted as an advertisement?

Telegram mini apps ads for now look very similar to push notifications. It consists of an icon and a text block. Ads will pop up above the mini app’s main content. The advertising will not be marked.

RichAds is planning to modify the format in the near future. First of all, ads will be better adapted to app content. Next, we are planning to make a few variants of banners. Also, we’re considering rewarded formats, videos, and other forms.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top geos and audience size for native ads in the Telegram mini apps

5. How many people can you reach? What kind of mini-apps are we talking about?

Telegram mini apps may generate a lot of traffic. There are many apps with over 10 million users. Telegram traffic in RichAds already exceeds 70+ million users worldwide and will continue to grow.

What about mini-apps? These are apps with games based on bots. Unfortunately, we are unable to disclose which bots we are integrated with. I can just mention that among them are the largest Telegram gaming platforms, clicker applications for earning coins, and entertainment applications.

We also have small apps, for example with 62k users that we help to monetize. Read the article to see how we help to monetize apps of different sizes.

6. Which countries have the most traffic to your Telegram ads? What are the best countries to test your Telegram ads in?

RichAds has telegram traffic in many countries. Mostly, of course, these are countries where Telegram is popular. In our traffic, we see a slight skew towards CIS countries, Asia (especially India), Africa (for example, we have a lot of traffic from Nigeria), and Europe. Please contact our managers to discuss what is the best geo for your offer.

Our team is working hard to increase traffic from the US and Latin America, as well as from the EU.

About the new telegram ads cost, minimal deposit and minimum budget at RichAds

7. How do you sell ads for Telegram mini apps? How much do Telegram ads cost? What factors determine the cost?

The CPC model was chosen for selling Telegram ads at RichAds. When other variants of the Telegram ads format will be added to the platform we’ll decide which payment model to choose (we are thinking about CPM as well). First-price auction is our usual selling method.

The price of Telegram ads at RichAds depends on the country and may depend on the vertical. Right now, prices start at $0.02. Come test the format while the prices are at their lowest; later on, we’ll segment them more based on their verticals.

When you choose the geo, the platform will show you the recommended CPC for it and you can consult with the manager about pricing.

8. An advertiser wishes to run a test with you for the first time. Could you tell me what the minimum deposit and test budget should be?

All new clients at RichAds are required to deposit $150, regardless of the ad format they choose. With a $500 deposit, RichAds will assign you a personal account manager. This person will help you with the launch and optimization.

Any marketer can test telegram ads with recommended budget of at least $30 per day for tests, but more is better.

We also offer free creatives to all new clients who test out the Telegram ads. Contact your managers or the support team for them.

9. What payment methods are available at RichAds for Telegram ads?

Besides Capitalist, wire, and cards, a manager can also assist you with alternative payment methods.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top verticals to run telegram ads in mini apps

10. Which verticals are worth launching?

In fact, you can test everything: the format is untapped, CTR is high, and different offers show great results. First of all, you can try e-commerce, fintech, SaaS, edtech, apps, and others.

I think many advertisers for Gambling and Betting will come to try this format. This makes sense: many mini-apps have a suitable audience for them based on behavioral factors.

There is one important point to note: our moderation is quite loyal, but grey and black offers will not be accepted.

What you need to know about advertising in mini apps in Telegram

• Ads are shown inside the mini-apps
• It resembles a notification that appears above the app’s content
• Available independently within the RichAds platform
• Potential audience: 70+ million users
• Top regions and countries: Europe, CIS, India, and Africa.
• Top verticals: e-commerce, fintech, SaaS, edtech, apps, etc.
• Minimum CPC: $0.02
• Minimum deposit: $150
• Targeting available, trackers are integrated
• Free creatives for all clients

How to run ads on Telegram mini apps?

11. Are there any tools to track the results of ads in Telegram? Will trackers support this format?

Yes, all trackers support Telegram ads without problems. There are 11 trackers integrated with RichAds now, including the most popular RedTrack, Voluum, Binom, Bemob, Keitaro, and others. We are already working on adding templates for a new ad channel to them.

Until it is not available, you can use the push channel in the tracker. All data will be transmitted correctly.

I highly recommend using a tracker and setting up postback. Your results will be better that way. First of all, we have many cool features for optimization. Some of them will work for Telegram ads. If you set up postback, our managers can actively help you optimize your campaigns. 

12. Can you tell me how to set up ads in Telegram on your platform? How about creatives?

A creative is the first thing you need, preferably several different ones. For one ad campaign, we recommend starting with 5 creatives. We see a high CTR in the ads in mini apps. The format is new and not burned out, so it’s understandable. However, you should still try different creatives to see what works best.

I’ve already mentioned that the creative we have so far looks like a push notification. It requires a small 128*128 icon and 2 lines of text (30 and 60 characters each). As of now, you can only use static images as icons, but we are working on adding more options.

You can only run one URL in one campaign. It is not visible on the creative itself, but the whole area is clickable.

Also, our moderation is round-the-clock and as fast as possible, taking no longer than 5 minutes at any time.

13. Is there any targeting available for the Telegram ad? Is there room to spread it out?

RichAds now has targeting options:

• By country (one country for one ad campaign),
• Operating system,
• Browser language (to ensure you don’t show your ads to users with another language),
• Clicks cap,
• Telegram Premium subscribers,
• Schedule.

It is highly recommended to set up a limit on the number of clicks from a user. This will prevent you from paying for empty clicks. Even if a user clicks 12 times, he will only buy once. Limit each user to 5 clicks per day or week.

A new targeting by type of user’s account is now available: affiliates can reach Premium/non-premium accounts. It allows to test a more solvent audience. This targeting cuts traffic volumes, so if you want to test it, create a separate ad campaign.

Mobiles and computers weren’t targeted on purpose, as we don’t want marketers to limit their traffic in this way. Adding them will depend on marketers’ needs.

In the near future we plan to release targeting by ads display limits. This option will limit how many Telegram ads marketers want to show to one person per day. It will be possible for affiliates to set it between 1 and 4 per day or unlimited. We recommend to limit the number of displays to 1-2 per day.

Our plans include some very interesting targeting that we do not have on any other traffic format yet. Watch this space for more information.

14. Can you give me some tips on how to make money with Telegram ads?

A marketer can avoid a disastrous ad campaign launch by following these tips:

1. Ask your manager for advice on a top geo. 
2. Test different creatives (at least 5 for one campaign). 
3. Start with broad settings (don’t limit OSes). 
4. Choose the language of the browser you used to create your creatives if there are several languages in the country.
5. Set up 5 clicks per user a day or week.

The campaign can be run in a single country, so launch different campaigns for different countries. Also, launch different campaigns for creatives in different languages. If we take India as an example, different languages are spoken in its specific regions. The more popular are English and Hindi. Keep in mind that the more affluent population speaks English and the less affluent — Hindi.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to optimize native ads in Telegram mini apps?

15. How to optimize telegram ad campaigns?

Like other popular RichAds ad formats (push, pops), telegram ads can be optimized in several ways, including our flagship features. For ads in Telegram, you can use blacklists and whitelists, as well as our Microbidding feature.

Additionally, affiliate marketers can optimize ad campaigns by OS, browser language, and creatives. 

Affiliates can also optimize ad campaigns by traffic sources. In this case, we are talking about publishers (owners of mini apps) and by apps themselves. If we talk about the hierarchy of these sources, each mini-app is a part of the pool of apps of one publisher. Each app is encrypted in the advertising cabinet reports in the form of a 32-digit code.

As a result, you can optimize Telegram ads campaigns by OS, browser language, creatives, pub ID, and app ID. 

16. How to set up whitelists and blacklists for ads on Telegram?

One way to optimize Telegram ad campaigns is to add sources to a blacklist or whitelist. If a source isn’t converting, add it to the blacklist and ads won’t be shown there. Ads will only appear at the source if it is added to the whitelist.

To add a source to a blacklist or whitelist you need to look at its performance in RichAds reports or in your tracker. Marketers need to add the appropriate code for publishers and mini-apps in the specific field. Let me remind you that each app is encrypted in the advertising cabinet reports in the form of a 32-digit code. Publishers also have their own digital coding system for sources, available to advertisers in the statistics. The pub ID is five digits long.

RichAds clients can talk to their manager about this, and ask him to help with optimization.

17. How to set up Microbidding and what can I adjust my bids to?

Microbidding allows advertisers to increase bids for those sources you are most interested in and where you want to buy more traffic. Rather than changing the campaign’s bid, you can set a specific bid increase for a specific source.

Microbidding can be set for OS, browser language, creatives, pubs, and apps. Marketers can read how to set Microbidding up in the instructions or ask their manager for help.

What RichAds has in store for the future

18. What are your future plans? Do you plan to add some new ad formats?

In addition to growing the existing mini-apps through monetization and connecting new ones, we will also add and grow traffic in new locations.

As part of our plans, we plan to integrate new types of advertising into the Telegram mini-applications. Stay tuned for more news from us.

Conclusion

RichAds advertising network was the first network that allowed you to buy ads in Telegram and configure them inside the advertising cabinet. Right now, ads similar to push notifications are available inside Telegram mini apps. However, soon rewarded formats, video, and more will be added to the company’s advertising portfolio.

Now you know where and how to buy Telegram ads, and you see that Telegram paid ads are quite affordable (CPC from $0.02), it’s time to try them.

Be the first to run native ads in Telegram mini apps in RichAds! Reach explosive profits from the new format!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds revolutionary release: new Telegram ads format now available on the platform appeared first on RichAds Blog.

Target CPA is an optimization strategy that helps marketers to get to their desired conversion price without any manual efforts. 

The algorithm works automatically, adding non-converting sources to a blacklist and adjusting bids via Micro bidding to get to the desired conversion price.

Important: the minimum budget for such campaigns is $50 and the maximum desired CPA is also $50. Tracker setup is a must for the algorithm to work!

How to set up In-Page Push campaign using Target CPA?

Setting up the campaign that will get into your desired conversion price on in-page push ads is pretty easy, let’s look at the simple steps.

Step#1. Choose the optimization algorithm

First of all, when starting a Target CPA campaign on in-page push ads, you need to choose the algorithm in the optimization strategy field.

Step#2. Add creatives and offers link

Then, same as for the usual in-page push campaign, you need to add 5-10 creatives and the link to your offer.

It’s important to integrate a tracker and set up postback in advance for the Target CPA algorithm to work!

Step#3. Choose GEO and device

Specify your targeted country and choose the device, we recommend not to focus on both mobile and desktop within one campaign, as the bids are different for mobile and desktop devices.

Step#4. Write down your desired CPA and budget

You need to choose the price per conversion you’d like to get and write it down, it needs to be no more than $50.

Then, specify the budget per day, it needs to be no less than $50.

Step#5. Set up Advanced targeting

Choose OS, Browsers, Languages or anything else you’d like to specify, though we’d highly recommend not to set up too many parameters from the start in order not to cut your potential clients too much.

That’s it, your Target CPA campaign on in-page push ads is ready and you can start getting conversions on your desired price.

Conclusion

Don’t hesitate to start your in-page push campaign on Target CPA algorithm, it will bring you leads on the desired price automatically without any manual optimization.

Go ahead and boost your profits with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Boost your In-Page Push campaigns with Target CPA at RichAds! appeared first on RichAds Blog.

Affiliate World Europe is the event that gathers top-notch professionals of the affiliate marketing industry, providing endless network opportunities as well as access to workshops, lectures and talks with well-known experts.

This year it will be held in Budapest, on the 5th and 6th of September, with tickets for affiliates starting at €1,179, while for companies the price is €1,779.

Make sure to hurry up until the sale ends!

Affiliate World Europe: main takes
When: 5-6 September, 2024
Location: Budapest, Hungary
Place: Hungexpo Budapest Congress and Exhibition Center
👥Attendees: 7,500+
📢Speakers: 35+
🌐Countries: 110+
🦸‍♂️Advertisers: 160+
🚀Traffic Sources: 60+
🤝Affiliate Network: 180+

How to connect with RichAds at Affiliate World Europe 2024?

In order to meet with RichAds ad network team at the conference, write to any of our representatives below!

RichAds team members to attend the conference:

• Michael Barsukov, Head of DSP at RichAds;
• Darja Kuimova, Account manager at RichAds;
• Julia Grishkovets, Traffic & Partnerships manager at RichAds.

We won’t have a booth this year, yet you can start networking with us by contacting any of our representatives, they’ll be happy to chat and answer any questions!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Other affiliate events to meet RichAds this year: list of upcoming conferences 

Each year RichAds team tries to keep up with the most hyped events in affiliate marketing in order to meet up with current and potential clients and build strong professional connections. 

For instance, we visited Affiliate World in Dubai in 2024 and won the nomination for “Best Breakout Traffic Source”, while SiGMA Europe in 2022 brought us the title of “Best iGaming traffic source”.

Make sure you track the upcoming events below and meet us there, we really look forward to building new connections!

Conclusion

Any conference is a great opportunity for marketers, advertisers and networks to connects and build strong professional relationships, while learning something new and having fun.

This year you’ll have several lucrative opportunities to meet with RichAds ad network team, we urge you not to miss them and stay tuned for the updates.

Let’s meet at Affiliate World Europe in September!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Welcome RichAds at Affiliate World Europe 2024 in Budapest! appeared first on RichAds Blog.

Target CPA automatically identifies the sources that convert better and prioritize them over the sources where the number of conversions is lower so your ad spend becomes more efficient. Therefore, the cost per conversion goes down, and the campaign receives more conversions at the targeted price.

This function is also known as the target CPA goal.

How does the feature work?

The algorithm of the feature consists of 2 phases: 

1. warm_up
2. launched

In the first stage (warm_up) the algorithm evenly buys up traffic and removes non-converting or too expensive sources. After a campaign has spent enough money, it is put into launched mode. At this stage, the algorithm selects the optimal bids to get conversions at the target price. Set target CPA and see how it would work for your advertising campaigns.

What are the benefits of Target CPA for advertisers?

The algorithm automatically:

• sets up the best start-up sources to get the first conversions quickly;
• filters non-converting sources;
• selects the best bids to get conversions at the target price.

How to set up Target CPA?

1. Set up conversion tracking and get the first test conversion.

2. Choose Target CPA as an optimization strategy.

3. Set up advanced targeting.

4. Set up a daily budget.

5. Set up Target CPA.

Target CPA automatically identifies the sources that convert better to help you earn more and spend less. This is the top feature that helps to make a profit. Would you like to try it right now?

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Target CPA 2.0: Automate Optimization and Get Fast Conversions appeared first on RichAds Blog.

RichAds ad network constantly monitors its platform’s functionality and interface while is determined to make as comfortable to use and feature-rich as possible. We regularly update and add new functionality that helps the marketers to successfully run advertising campaigns!

This time we will tell you about the new filtering functionality for sources at Optimizer page!

Optimizer is an interface within the RichAds platform that allows you to optimize your campaign by managing targeting parameters directly from the statistics page! With the help of the Optimizer you can simultaneously monitor statistics per campaign, add/remove sources in both whitelists and blacklists, or even adjust custom bids with Micro bidding feature!

Below we showed what’s new added to the Optimizer this time.

To be aware of the all new updates at RichAds’ platform, follow the tag “RichAds updates” on our blog!

New filtering for sources at Optimizer: what’s the update about?

Now you can add to filtering any sources shown on statistics’ page at Optimizer. While pressing “+” (Include) button on, for example, a Subscribers list the publisher and site pages will display only the sources from the selected sublist. The “-” (Exclude) button on the contrary removes such source from displaying, for example, removing a publisher, it will stop showing its sources at any metric. At the same time the statistics updates after that, so you can straight-forwardly evaluate the impact of the item on the campaign.

The total amount of items that can be added to filtering is limited to 5 max.

The sources used for filtering will appear as a tag above the statistics’ tabs, if coloured green — included, while in case of red — excluded. Filter applies to the whole Optimizer page even after switching between tabs. Also the selected filters remain after a page reload, date and time adjustment and adding optional metrics. To remove filters you can turn them off manually one-by-one or simple reset them via “Clear filters”.

Conclusion

Usually a campaign’s optimization is a thorough and time-consuming process demanding the data at hand to be as detailed as possible to detect the best and the worst performing sources. In order to make this process easier, we implemented the Optimizer which allows to optimize campaign’s parameters and sources directly from the statistics’ page. As the Optimizer is regularly updated to improve it’s functionality and interface, we introduce filters-applying for sources across the Optimizer!

We at RichAds have been providing an advertising self-serve platform for many years, consistently improving its features. With us you can launch a push, pops, in-page, direct click and native ads campaign on over 220 geos from Tier 3 to Tier 1! Start earning on ad campaigns with RichAds’ quality traffic!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds updates: new filters for sources at Optimizer appeared first on RichAds Blog.

We are thrilled to share our conquest of new heights for the RichAds advertising network — receiving the award for the best traffic source at the Affiliate World Forum Awards 2024!

This nomination underscores our passion for continuous improvement year after year, fueled by your boundless support.

What is the Affiliate World Forum Award?

The Affiliate World Forum Award is a prestigious award presented within the framework of the Affiliate World Forum conference. It is an event where leading marketers, companies, and affiliate industry experts celebrate their achievements.

The award ceremony took place in Dubai on February 27, 2024, at the InterContinental Dubai Festival City hotel. In this exact place we were recognized as the best traffic source by the Affiliate World Forum Award.

For RichAds this is an important accolade as it is a recognized award within the affiliate marketing industry.

To be nominated for this award, participants must actively engage in affiliate activities for at least a year. The selection process includes online voting by members of the Affiliate World Forum, with votes counted based on the participant’s reputation on the forum.

Conclusion

We thank you for your high appreciation of our work and platform. We will continue to develop the RichAds advertising network by adding new features and improving sources for your stellar results.

As in 2023, we maintain our focus on the Gambling vertical, for which we have curated whitelists for all top geos. However, you can also run campaigns in any vertical that suits you and share your case studies with us. Stay with us and earn together with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds won the best traffic source nomination from the AWFA appeared first on RichAds Blog.