Let us start with a short proem, though there are not many telegram ads platforms on the market, it still can be harsh to choose the one with high-quality traffic.

Without further adieu, find 5 main criteria on selecting a really good platform.

5 tips to choose a Telegram ad network:

1. Study available formats.
   There are many types of Telegram ads, from classic official advertising to ads in mini apps, interstitial and even videos. The more innovative the format is, the better CTRs you’ll get!
2. Learn about the pricing.
   Decide what’s more convenient for you — CPM or CPC model, as well as study the price per different GEO and format to understand the average monthly budget required.
3. Check payment options.
   As not all the networks are yet adapted to marketers perfectly, make sure the platform has the most convenient methods like e-wallets, most popular methods like Capitalist or Payoneer as well as bank cards.
4. Find out about Premium audience availability.
   Some formats like official Telegram ads do not allow targeting Premium audience which is not suitable for many goods and services promotion as the higher income audience is required.
5. Learn about the content policy.
   If you’re advertising iGaming and financial services, you can face some restrictions by several platforms, so it’s better to learn about this in advance to mitigate any risks and budget losses.

Below we’ll have a look at some of the most popular telegram ads platforms, and you’ll choose the one according to your own criteria!

Top 10 Telegram ad networks

If you’re searching for the best Telegram marketing platforms, have a look at these 10 networks and you won’t be mistaken.

1. RichAds

RichAds is a self-serve ad network that has been a leader on the affiliate market since 2018. All the traffic there is verified by AdScore and internal mechanisms, so the anti-fraud policy is really strict.

The main Telegram format there is ads in mini apps, they come in 4 variations: push-style ads, interstitial, embedded banners and video.

Such ads are usually shown in mini apps like clickers or casual games, providing advertisers with a more loyal content moderation policy.

The platform caters to more than 200 GEOs, with 10 million Telegram ads impressions daily and the number is only growing. It’s important to note that the platform is also open to Telegram mini apps owners who want to place ads on their platforms.

As for top verticals, according to our latest 2025 “GEO and vertical” report, most popular ones include Gambling, Betting, Finance, E-commerce and Media. You can track the best GEOs and niches by following the report each month!

Top GEOs for Telegram at RichAds by volume now

• Nigeria — 15 123 000 users daily
• United States —  7 919 900 users daily
• Iran —  6 130 400 users daily
• Germany —  5 952 600 users daily
• United Kingdom —  3 088 600 users daily
• Uzbekistan — 2 853 700 users daily
• Bangladesh —  2 629 300 users daily
• France —  2 591 900 users daily
• India — 2 249 300 users daily
• Indonesia —  2 081 300 users daily
• Russia —  1 030 200 users daily
• Netherlands — 1 001 800 users daily

Without further adieu let’s have a look at Telegram ads pros for advertisers and publishers at the RichAds ad network.

Main pros of Telegram ads for advertisers at RichAds

• Loyal content policy and fast moderation.
  RichAds offers timely moderation and a really flexible content policy,as the ads in mini apps do not relate to official Telegram advertising, you can advertise any niche with zero bans.
• Access to Telegram Premium audience.
  RichAds enables you to connect with a diverse range of users, including both with and without Premium subscriptions. You can also choose if you want to target a motivated or non-motivated audience or users with Positive wallet balance.
• Affordable pricing and various payment options.
  Minimum deposit at RichAds starts from $150, while prices for Telegram ads differ, push-style ads cost starts from 0.015$ per click, interstitial ads begin from 1.5$ per 1000 clicks, video ads from 3$ CPM and embedded banners from 0.4$ CPM. You can pay via a bank transfer, Wire transfer, Capitalist or other alternative payment methods.
• Wide targeting capabilities.  
  You’ll have access to a variety of targeting options, covering aspects such as country, operating system, and preferred language. Additionally, you can implement click capping per user to ensure that you only pay for leads that are genuinely relevant.
• Audience relevance.
  The platform boasts a really big audience among the top Telegram bots, many of which exceed 70 million users. This broad reach is particularly advantageous for sectors like Betting, Gambling, and Finance.
• Optimization and analysis tools.
  This Telegram marketing platform offers the ability to create blacklists and whitelists, which can be requested from account managers based on specific GEOs and offers. Furthermore, you can fine-tune your bids for particular sources using the Micro bidding feature.

As we’ve mentioned, RichAds is also suitable for Telegram mini bots owners and has substantial advantages that are worth mentioning.

Check out Telegram ad cases by RichAds:

• How Telegram games earn money: Case study with $11000+ monthly profit
• Case study: how RichAds monetized 3 Telegram mini apps with over 1.5 million total users
• Case study: How to boost the ad revenue by 21% via RichAds mini-app referral program

Main pros of Telegram ads for publishers at RichAds

• No size or niche restrictions. 
  Any mini app can be monetized via RichAds!
• Fast integration.
  You only need 3-5 minutes to integrate ads into your app via RichAds, you’ll only
  need to insert one code, all the rest is set by the platform.
• Personal design.
  It can be adapted for your app, including styles and placement.
• Ads flexibility.
  Ads can be shown not only in tasks, but also by any trigger directly in an app. 
• Convenient stats. 
  It’s possible to see the advertising stats by traffic sources.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Official Telegram ads 

Advertising with Telegram official format directly offers a clear route to market without the use of third-party providers. This option is really affordable, but it will require a great deal of time and effort in order to make it work effectively. 

Main pros of official Telegram ads: 

• Varied ad types.
  Telegram offers a wide range of ad formats such as text, images, polls, and GIFs that allow creatives to flourish.

• Extensive targeting capabilities.
  Affiliates can target users by language, interests, behaviors, and many more and reach the ideal audience with perfect precision.

• Competitor’s target audience.
  The platform lets you advertise even in channels that don’t normally take ads or charge exorbitant prices for them, allowing access to an audience that you may not find anywhere else and increasing your engagement rates.
• Simplified ad placement.
  It is easier and less time-consuming because official Telegram ads offer the ability to run ads across many small channels without the need to communicate directly with admins of these channels.
• Fast moderation.
  The ad publication in public channels (more than 1,000 subscribers) is published without moderation and goes online immediately. This is efficient in fastening up your ad campaign launch.
• Affordable pricing.
  A common price for Telegram ad publications is 0.1 TON (approximately $0.5) per 1,000 impressions. Given the market fluctuations, advertising can be more expensive depending on the demand.

3. PropellerAds

In almost 13 years, PropellerAds has grown into a full-service ad network serving more than one billion monthly impressions for such industries as finance, mobile utilities, surveys, software, lead generation, and many others. Recently, they introduced Telegram advertising in mini apps and offer such ad formats as interstitials, banners, video, and native ads.

Their format is particularly effective for verticals like iGaming, Telegram applications and channels, gaming, finance, and media.

Besides, PropellerAds provides access to publisher monetization with the help of its Monetag system.

Benefits of using Telegram Ads on Mini Apps through PropellerAds

• Opportunity to reach a fresh audience.
  You can advertise a product or CPA offer in front of an entirely new audience, targeting active users of the Telegram platform. Re-target such users with a popunder or push ad and increase your ROI at any step of the conversion funnel.

• Engaged user database.
  According to PropellerAds, active Telegram subscribers provided 10-20x the click-through and conversion rates against their more traditionally banner format counterpart advertisements.

• Automated optimization with CPA Goals.
  Set your desired cost for a conversion, and algorithms automatically select the best placements that provide high-value traffic within your budget.

• Creatives made via AI.
  Whether you are a newcomer to running ads on Telegram or seeking ways to simplify your ad creation workflow, you can test the machine powered Auto Creatives. This lets you test campaigns way faster while also automating ad creative optimizations.

4. Adsonar

One more really working Telegram ads platform is Adsonar.  It is the pioneering Telegram ad mediation platform, made for mini app owners. It offers a really effective cost per impression through the guarantee of several networks that bid for one impression and let AdSonar serve the most profitable ads for your audience.

Publishers can pick from a diverse array of ad formats, rewarded ads, banners, and interstitials to engage their users and grow the potential for greater income.

Key advantages of AdSonar for publishers

• Global GEO coverage.
  It’s possible to monetize your Telegram Mini Apps (TMA) on a worldwide scale with one of the leading ad networks in the Telegram ecosystem.

• Revenue boost.
  AdSonar mediates ads to link your app to everything from traditional Web2 all the way through innovative Web3 advertising networks. This ensures every ad impression is outbidded in real time between the various networks to enable AdSonar to serve the highest-paying ads for every available slot.

• Real-time competition.
  By introducing some form of competition between different ad sources, AdSonar ensures the best earnings for every impression, hence maximizing your overall revenue.

With AdSonar, publishers can make a very competitive advertising landscape work to boost monetization and ultimately achieve greater financial success.

5. AdsGram

AdsGram is an innovative advertising platform specifically designed for Telegram Mini Apps, providing publishers with the opportunity to effectively monetize their mini-apps and opening up new horizons for advertisers.

AdsGram distinctive features:

• Unique ad formats for mini-apps.
  AdSonar offers unique advertising formats such as rewarded videos and soon—to-be embedded banners, making it an ideal solution for games and mini-apps.
• Advanced targeting features.
  The platform provides unique customization options not available in official Telegram Ads. These include targeting premium users, as well as the ability to select by language and geographical criteria, which allows advertisers to more accurately reach their target audience.
• TON Foundation support.
  The project received a grant of $50,000 from the TON Foundation, which indicates a high level of trust in the platform and its potential in the market.
• High engagement.
  With more accurate targeting and attractive video advertising formats, AdsGram helps increase user engagement, which is an important factor for a successful advertising campaign.

AdsGram is a powerful tool for publishers and advertisers, offering unique opportunities for effective monetization and achieving desired results.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

6. Onclicka

OnClicka is a dynamic ad network to assure high-quality traffic, generate more leads, and increase conversions. The Telegram marketing platform focuses on maximizing the advertisers’ and publishers revenue with precision targeting of ads in Telegram Mini Apps. 

OnClicka supports such ad formats as reward-based advertising, interstitial ads and banners.

Onclicka advantages are:

• Easy and quick set up.
  The platform has been designed user-friendly to start your advertising with quickness.
• Premium traffic quality.
  Onclicka ensures that your ads go to real users; traffic is sourced from verified Telegram mini-apps only.

• Wide targeting opportunities.
  Thanks to sophisticated targeting, you can reach very specific audiences based on location, language, and OS. Later targeting by Telegram Premium users will be available.
• Clear performance metrics.
  Onclicka offers analytics that makes the performance of your campaign transparent and in real time.

7. Tads.me

Tads.me is an advertising network created to connect big and medium publishers with advertisers, offering Telegram ads. Equipped with innovative ad formats and exclusive targeting options, Tads.me ensures your campaigns reach the right audience.

Here’s why Tads.me stands out:

• Diverse ad formats.
  The main formats at Tads.me include in-app banners, rewarded ads and three phones picture ads.
• Unique targeting options.
  You can engage your target audiences more precisely using sophisticated targeting, which will be based on the following aspects:country and language, operating system, wallet balance and premium accounts.
• Actionable analytics.
  With crystal clear and actionable insights, you will be able to test different ways of targeting only Telegram users and ensure your campaign is data-driven and truly effective.
• Responsive moderation and conditions.
  Get access to flexible and fast moderation for Web3 projects with low minimum deposit requirements for a seamless onboarding user flow and fast adjustments of the campaigns.

The price is influenced by the number of targeting parameters one selects. The starting cost per click is $0.007, while the average cost per click is $0.015.

8. Telega

Telega has a pool of more than 6,700 manually curated channels. The Telegram ad platform allows to filter your search for the best Telegram ad platforms based on followers count, rating, views, price, CPM, and other significant metrics. 

Also, besides channels, Telega allows running ads on the most popular bots of Telegram; extra video promotion is an added advantage given that this cannot be done on Telegram Ads.

Top features of Telega:

• Different advertising plans.
  Avoid wasting your time scrolling through hundreds or thousands of channels. Just use the pre-designed ad plans. You could select the channels manually if you want more control.
• Hot deals opportunity.
  This is a showcase of different offers that are on discount from different channels. You are given a bot for ease in finding the best deals.

• Channel analytics.
  Detailed metrics over each channel pre-live ad, starting from the number of followers up to views, ER, and mentions.

• Thematic categorization.
  Assess the performance of different groupings from which you can select a variety of channels focused on your vertical.

Telega offers five packages, the cheapest is Start- $699 for 35k views and the most expensive is Corporation- $14k for 1.1 million views.

9. Collaborator

Collaborator is a Telegram advertisement platform that smoothly connects advertisers with reputable channel owners in the niche with just a few clicks.

It provides information to clients about topic trends, the reach of postings, the extent of engagement, posting frequency per day, citation index, subscribers, daily reach, and languages. It also allows an ad-scheduling feature for flexibility in targeting peak seasons in respective channels.

Collaborator strong points:

• Customer feedback available.
  Ratings and personalized reviews help you understand how other clients have experienced the channels and as such make the necessary choice when you have over 33k options.

• Real-time customer support.
  Fast support from human agents will also help the customers to conveniently use the website for their needs.

• Advanced channel filters.
  With this option, you will quickly scroll through your search and identify the specific channels you are seeking in mere seconds.

The cost of advertising through this Telegram platform varies based on the chosen channel.

10. Followeran

Followeran is a full-service social media marketing platform. Marketers can target particular groups of users and cap the maximum number of views to your ads. The minimum number of views you can buy for an ad is 2,000. It uses a CPM model, where you are only charged for the views your ad receives.

It’s possible to create various ad types-text, banners, videos, and GIFs on the platform and place them across selected channels like Telegram

Followeran pros for marketers:

• Different targeting available.
  You can tailor your audience to target specific genders, locations, interests, and age groups.

• Obvious and simple order process.
  The steps to place your order are really easy, which includes ad text, selecting target channel links, and how often ads should appear.

• Detailed channel analytics.
  Get insight via detailed metrics on your chosen channels-including follower count, the engagement rate, and performance of posts.

The prices of running ads on Followeran are different, yet the more views you buy, the cheaper price per 1 view you’ll get, for example, 5,000 views go for $7.50, while 15,000 views for $21.83.

Conclusion

Now you have 10 best Telegram ads platforms in front of you and can choose any to your budget and taste.

Go ahead and test Telegram ads in mini apps via RichAds and you won’t be mistaken!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 10 best Telegram advertising platforms in 2025 appeared first on RichAds Blog.

Starting off as an independent and secure messenger, Telegram has become something much bigger over the years, introducing various new functionalities. One of them helped to bring the hottest trend of the year — clicker games on Telegram Mini Apps!

In this article, we will explain what Telegram tap-to-earn games are and how to promote affiliate offers there with RichAds ad network‘s new format!

What is a clicker game in Telegram?

Telegram clickers, also known as ‘tap-to-earn’ games, are technically highly-functional bots within the internal ecosystem of Telegram Mini Apps. Such tap games on Telegram are powered by the platform’s capacities and can be opened directly from channels or text bots. The messenger’s team claims that Telegram Mini Apps possess infinite potential to create various interfaces, including the utilisation of integrated payment methods, internal push-notifications and authorization.

Since Telegram bots are very flexible to customise, there are many variations of clickers that are quite diverse visually and technically. For example, in 2024 among the most famous Telegram tap games are different enough projects in terms of mechanics like Hamster Kombat, Notcoin, TapSwap, etc.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How do Telegram tap clickers work?

The Telegram clickers’ gameplay consists of relatively simple repetitive actions, for example, tapping or swiping objects on the screen. Successful completion of the required tasks will result in acquiring particular rewards, most likely virtual tokens. Players can spend those earned assets on in-game purchases or even trade them on some blockchain platforms if such coins have a listing. Can’t be a secret that the earning part of such games is what makes them so popular, as many clickers even introduce their own digital wallets!

Eventually, most of the tap games in Telegram operate within TON (The Open Network) which is used to conduct transactions and exchanges for all services built on it. The technology unifies the trading functionality across various projects in Telegram Mini Apps, so players can actually manage their tokens gathered from many games in one place.

The audience of Telegram tap-to-earn games

Considering that Pavel Durov, the owner of Telegram, claims the messenger has recently reached almost a billion of monthly active users worldwide, it’s only an educated guess to expect millions of players involved in Telegram tap clickers. Various tap-to-earn games claim their user base exceeds hundreds of millions people, but it’s best to keep in mind that the audiences usually merge across similar popular products.

Basically, according to our experience at RichAds the audience of Telegram tap games is very close to Gambling and Finance offers’ audiences in affiliate marketing. The strive to earn money in a less effort-demanding but quite unusual manner is very common for all gamblers, and the clicker games enthusiasts match this profile perfectly. By the general observations on iGaming traffic, the average players are presumably mostly males between 18 and 34 years old. The main difference would be relatively deeper knowledge in blockchain.

How to run ads in Telegram clicker bots at RichAds

As an ad platform for affiliate marketers, Telegram has been a very inconvenient solution for a long time. The internal promotion mechanics, sponsored messages, were introduced only in 2021 and follow strict moderation policies, especially on popular verticals. On the other hand, the advertisement posts in Telegram channels via ad agencies are an extremely competitive market, demanding in-depth expertise in approaching various audiences and managing traffic sources.

That’s why we at RichAds advertising network have recently introduced a new Telegram ads format to run campaigns in popular clickers! Below we will share more on the ad format in Telegram tap-to-earn games, along with trending geos and verticals for promotion.

What are Telegram ads in tap clickers?

Ads on Telegram Mini Apps is a very fresh format, launched by RichAds in 2024. We follow our own independent moderation policies fit for affiliate marketing industry, while the app owners get the chance to additionally monetize their projects. Actually, we the first ad network to provide running ads in Telegram, not originating as the messenger ad agency!

Currently, there are 4 types of creatives for Telegram ads at RichAds:

• Push-style.
  Such ads remind of push ads, consisting of an icon, title (up to 30 symbols) and description (up to 60 symbols), while as serving as a button themselves. While delivering high CTR due to push-style native integration into a TMA interface, they gather about 1.6 million impressions daily! Minimal CPC (cost per click) bid for launching this creative format is starting from $0.015.
• Interstitial banner.
  This format present a full-screen static image accompanied by a short title and description, which can be additioned with a brand highlighting text and a button. Being suitable for any resolution, interstitial banner is ideally shown between levels without gameplay disruption, which allows it to gain over 950k impressions per day! Minimal CPM (cost per 1000 views) for launching this ad format would be from $1.5.
• Interstitial video.
  Immersive full-screen video ads with a title, description and button that can be closed in a certain time period. This new engaging video format is more effectively captivating users’ attention between app transitions, already accumulating over 200k impressions each day! Minimal price for 1000 impressions bids for video ads in Telegram Mini Apps is starting from $3.
• Embedded banner.
  Fixed-position banner ads with integrated into a specific spot within the TMA interface, without covering the content. Being itself a static picture serving as a button, interstitial banners are the least intrusive yet engaging format, covering almost 650k impression daily! The minimal CPM bids for this creative format would be starting from $0.4.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top geos and verticals for Telegram traffic in tap-to-earn games

For now, the Telegram traffic volumes in clickers and other Mini Apps at RichAds exceed 70 million users across the globe, covering all the regions where the messenger holds the top usage popularity! For example, according to our platform’s campaigns data, the best performing countries for ads in Telegram tap-to-earn games are so far:

• USA;
• Germany;
• Indonesia;
• United Kingdom;
• Brazil;
• India.

As it has already been mentioned before, the audience is very related to iGaming and Finance verticals, as Telegram clicker bots’ gaming experience practically unites these products. Currently, we experience increasing response to Telegram ads in tap games from the following offers:

• Gambling;
• Betting;
• Finance;
• Sweepstakes.

Additionally, we can highlight E-Commerce and Leadgen offers that show promising results run via Telegram ads in Mini Apps. By the way, we regularly share insights on the best geos and verticals for our ad formats, including Telegram traffic, so check it out for up-to-date trends on advertising!

How much does advertising in Telegram tap games cost at RichAds?

We work with Telegram ads by CPC (cost per click) and CPM (cost per mille) models that ensure marketers pay either for each click or every 1000 views on the advertisements, respectively. For now, the minimum price for Telegram ads in Mini Apps at RichAds starts from $0.02 per click on push-style, but keep in mind that the costs might vary depending on a geo. We recommend to start with the daily budget of at least $30, while higher amounts would be even better for tests!

Plus to that, you can utilise in-house optimization tools such as whitelists/blacklists and Micro bidding to focus only on beneficial traffic sources and reach higher profits! The optimization instruments allow to cut costs on promotion, but it’s highly recommended to connect one of the available trackers in advance for more accurate data on sources in the campaign.

From deposit of $500 and higher to your RichAds account, you will be assigned a personal manager who will help you along with setting up, adjusting and optimization for your Telegram ads campaigns. You can also request the whitelists for the exact geo and offer, as well as free creatives for everyone who desires to test new format at RichAds!

Conclusion

As it turns out, the Telegram games in Mini Apps have brought something much bigger than just entertainment, being home to one of the hottest trends in 2024 — tap-to-earn clickers! The tap games are seamless to use as they’re completely integrated within the Telegram’s native ecosystem and operate transactions based on the blockchain technology. With such fast increasing user accumulation across countries we found Telegram clickers a perfect traffic source to run affiliate marketing offers with independent moderation!

We at RichAds have years of experience as a multi-format advertising network, operating since 2018! Our platform provides affiliates with the opportunity to launch ad campaigns on various formats in over 200 geos worldwide. Test the new Telegram advertising solution with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Telegram clicker games: what are they and how do they work appeared first on RichAds Blog.

Most common types of Telegram ads

Before getting down to Telegram ads cost, let’s see which formats are actually available on the market and briefly compare their pros and cons.

Basically, as of now there are three of them — ads in Telegram mini apps, Sponsored Telegram ads (official format), Advertising posts in Telegram channels.

1. Ads in Telegram mini apps

Advertising in Telegram mini-applications is a novel promotional format at RichAds that integrates ads seamlessly into the app’s content, and comes in 4 types: push-style, interstitial, embedded banner and video ads. Unlike traditional Telegram ads, these ads appear above the main content without clear sponsorship labels, making the ads more native-like.

• Push-style Ads
  They really look just like classic in-page push ads with an icon and text, having increased CTR due to its native integration into a TMA interface.
• Video Ads
  The format features full-screen video ads including text, button and title, while video length is 10-20 seconds, catching users attention between app transitions.
• Embedded Banner Ads
  Simple fixed banner ads located in a specific spot in the TMA interface, without interrupting the main content, can be called the least intrusive yet engaging format.
• Interstitial Ads
  Full-screen static images festuring short texts with a button, suitable for any resolution, ideally shown between levels without gameplay disruption.

Such ads usually appear in different apps, like clickers, casual games and other entertainment apps in Telegram.

Main pros:

• Less intrusive.
  Ads feel organic and are less disruptive.

• Higher engagement.
  Brand new format can lead to better click-through rates.

• Various targeting options.
  Advertisers can focus on Premium and non-Premium users, as well as Motivated and non-Motivated audience plus users who have Positive wallet balance.

• Cost-effectiveness.
  Lower CPC compared to traditional ads.

• Broad audience.
  Extensive user reach in popular applications.

• Optimization tools.
  Features like blacklists and whitelists enhance targeting precision.

Main cons:

• Limited awareness.
  Users may not recognize ads as promotional.

2. Sponsored Telegram ads (official format)

Sponsored ads on Telegram consist of text limited to 160 characters and include a “Sponsored” label. These ads are displayed in channels with at least 1,000 subscribers and can redirect users to the advertiser’s Telegram channel, website, or chatbot. While suitable for various services—from beauty to language courses—Telegram does not collect user data, making targeting less precise.

Main pros:

• Wide reach.
  Access to a broad audience across diverse niches.
• Precise targeting.
  Telegram finds channels with related topics, yet correct optimization is required.
• Direct engagement.
  Ads redirect users to specific channels or websites.
• Simplicity.
  Easy to set up with clear character limits.

Main cons:

• Limited formats.
  Only text ads are allowed; no banners or videos.
• Strict moderation.
  Ads related to iGaming, Finance, and similar topics face rigorous checks and may be rejected.
• Optimization challenges.
  Minimal analytics and targeting options require careful channel selection to maximize effectiveness.
• Premium users not available.

The ads are targeted only on usual users, Premium subscribers are deprived from ads.

3. Advertising posts in Telegram channels

Telegram channel ads are a form of unofficial advertising that can be purchased directly from channel owners or through advertising agencies. 

Each channel has its own pricing and format standards, often resulting in unique advertising posts that may include text, images, or videos based on the owner’s preferences. 

These ads can appear as native recommendations or straightforward promotional posts, depending on the agreement.

Main pros:

• Flexibility.
  Various formats and pricing options tailored to individual channels.
• Native integration.
  Ads can blend seamlessly with regular content, enhancing user engagement.
• Audience selection.
  Advertisers can choose channels that align closely with their target audience.
• Access to Premium users.
  Posts reach Telegram Premium subscribers, expanding potential visibility.

Main cons:

• Inconsistent standards.
  Lack of uniformity in ad formats and pricing can complicate planning.
• Limited analytics.
  Few optimization tools are available; advertisers must rely on channel owners for detailed performance data.
• Variable engagement.
  Audience relevance depends on subjective assessments, which may not always yield optimal results.
• Moderation variability.
  Different channels have distinct content policies, leading to potential advertising restrictions. 

By understanding these aspects,you can choose the desired format, now let’s see the cost of Telegram ads!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Telegram advertising costs in 2025: all formats covered

If you’re interested in budgeting for Telegram ads, let’s see how much each format will cost you.

Cost of Telegram ads in mini apps

Here everything’s pretty simple, as RichAds offers this format exclusively, offering its extensive traffic source database. 

Each format has its own price, push-style ads start from 0.015$ per click, interstitial ads begin from 1.5$ per 1000 clicks, video ads from 3$ CPM and embedded banners from 0.4$ CPM. The minimum deposit at the platform is $150, so such format provides a really affordable alternative to conventional channel advertising. Many mini-apps on the platform boast over 10 million users, contributing to a growing Telegram user base exceeding 70 million globally.

The deposit can be paid via bank cards, wire transfer, Capitalist and Payoneer or alternative payment methods.

Pricing of Sponsored Telegram ads

Independent ad launches require substantial starting budgets, like at least 2 million euros, while agency-managed campaigns start at $1,500. The ads work on CPM basis per 1000 impressions, 1 euro in any topic or 0.5 euro in Politics.

Advertising posts in Telegram channel cost

Here everything can be completely different depending on the author of the channel, its topic and amount of users. In terms of news or comedy channels the price per 1000 views is $1, while for IT and business channels the price starts from $10 per CPM.

Now that you understand Telegram ads’ cost, let’s see where such ads can be found in 2025!

Where to buy Telegram ads in 2025?

Obviously, it all depends on the chosen format.

Ads in Telegram mini apps can be found exclusively at RichAds ad network and launched via personal manager or independently, as an affiliate wishes. Our managers help with free creatives, setup and optimization tips. 

What concerns other formats, the conditions are negotiated personally. If you choose official Telegram sponsored ads, it’s crucial to find an intermediary agency, like OneSpot or similar one. In terms of Telegram channel advertising, there’s usually a pinned post in the Telegram channel with a contact for advertising, or even conditions.

Conclusion

Now you have all the full info for choosing a format, taking into account its pros, cons, costs and buying conditions.

Don’t miss your chance and be one of the first to earn on Telegram ads at RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Telegram ads pricing in 2025: How much do they cost? appeared first on RichAds Blog.

If you’re an owner of Telegram games in Mini Apps, looking for ways to earn money on your project, then we have a top offer for you — becoming an ad publisher at RichAds!

In this article, we will share how to make money with Telegram games ads at RichAds TMA monetization platform by the example of our client’s case with $11000+ revenue in just 28 days!

Case study details: challenge with earning money on Telegram games

Our client Andrew P. is an experienced entrepreneur in the gaming industry, recently turning his attention to web applications. Initially, Andrew and his team were planning on developing a casual web game based on ‘match-three’ mechanics. With the sudden rise of Telegram Mini Apps and money earning games, they decided to follow the hot trend and made a tap-to-earn clicker. The point was allowing users to tap a few times per day, increasing engagement and regular involvement rate.

After the launch, Andrew and his team worked on promoting the app with paid motivated traffic and various referral programs so users could invite friends. By the time their app was on for over 5 months, it reached about 1 million users monthly. The team was considering monetizing the project to reinvest the money on promotion, including the in-app advertisement placements. But almost all of the options implied severe changes to the interface, time-consuming negotiations with every single advertiser and annoying formats.

Eventually, we at RichAds found Andrew’s app on a listing of top tap games in Telegram and contacted him regarding becoming a publisher for our ad format in Mini Apps. But what could we offer?

Good news!
RichAds team launched a brand-new Telegram channel for publishers, and it’s packed with tips, updates, and everything you need to monetize your traffic. If you’re a publisher, this is your sign — go subscribe @RichAds_TgAds!

Quick overview on how to make money with Telegram games in Mini Apps at RichAds

Recently, at RichAds platform a fresh advertising format was released: native ads in Telegram Mini Apps. It allows marketers to launch advertisements that are shown to users in Mini App windows, hovering above the app window with a small banner consisting of an icon, short title and description, overall looking like in-page notifications. Basically, these ads appear to apps’ users according to set targeting parameters across integrated publishers.

Case study details: solution with Mini App monetization

After exploring the format and some tests run, Andrew agreed to join and we started to gather specifics on the app and ad preferences. Here’s the info we started off with:

• Audience’s regions: globally, but mostly the USA, Germany, CIS (like Ukraine);
• Payout type: per click on ads, the starting point was at ~$0.012;
• Initial goal: reinvesting for paid motivated traffic to promote the app;
• Preferences: all affiliate marketing verticals allowed, except for 18+ content; banner colour adjustment to match the interface; moderate ad frequency (new banner per 8 seconds;
• Approximate duration: up to 1 month, considering mid-term results.

Overviewing the earnings

The first day of full work was very surprising for Andrew: about $257 daily revenue!

Due to the high demand and really good CTR on the ads at Andrew’s app, advertisers began competing for the converting traffic source by raising bids to get prioritised placements. Even though the starting payout per each click was estimated at ~$0.012, it grew quickly.

During the period of being a publisher at RichAds, Andrew was constantly in touch with our manager, discussing the mid-term results and best practices. He shared that while making the money with ads in the Telegram game, Andrew started buying motivated traffic to acquire more audience. Apparently, the cost of motivated traffic were 4-6 times less than he received from the ads, so he managed to quickly acquire +70% in audience!

Soon, the community growth started showing results and the more advertisers competed for ad placements on his tap clicker — the higher the bids were getting — the more he earned daily! During the 28 days, the daily earnings from the ads in the Telegram game were constantly increasing, while the active player acquisition phase started on the 10th day. Eventually, Andrew reached the average payouts of $563 daily, while the overall profit from ads exceeded the motivated traffic expenses by 480%!

Useful information:
At RichAds the payouts to publishers are conducted every two weeks with the minimal withdrawal amount of $10 for online wallets like Capitalist, Payoneer, PayPal, etc. Alternative cash-out options can be discussed with managers.

Results on earning money with advertisements in Telegram games

After 28 days of being a publisher at RichAds, Andrew earned on the ads from his Telegram game $11,589.26 in total! It was enough not only to acquire new users for the app, but also to further develop the project and even start working on a new one.

At the end, Andrew was obviously very pleased by his experience of being a publisher at RichAds, valuing insights and profits gathered.

Conclusion

With the Mini Apps and sudden popularity of tap-to-earn clickers, making money with Telegram games began a very demanded opportunity, especially for the app owners. While many monetization options with ads lack elegance, require a technically challenging process of integration and don’t necessarily cover the promotional costs, we at RichAds introduced a better way! Our client Andrew became a living proof of that as he managed to earn over $11k in just 28 days!

We at RichAds were the first among advertising networks to launch native ads in Telegram Mini Apps, providing both marketers and publishers with a convenient solution. Over 500 advertisers run campaigns at our platform across top verticals, while we’re open for a client-oriented approach on each side. Join RichAds as a publisher of Telegram ads in Mini Apps and start earning real cash right now!

The post How Telegram games earn money: Case study with $11000+ monthly profit appeared first on RichAds Blog.

RichAds advertising network has launched a breakthrough advertising format — native ads in Telegram mini apps. This is the first time when telegram ads can be launched in the advertising network not in telegram ads agency!

We asked Evgeny Kuznetsov, Chief Product Officer at RichAds ad holding, to tell us more about the new ad format of telegram ads, how much they cost, and how to set them up.

Telegram is an actively developing messenger with millions of users worldwide. The service allowed advertising within its channels in 2021, but only through certified agencies. Many affiliate marketers who were interested in Telegram ads were discouraged by this. While they could run ads on Telegram’s channels, it was difficult to reach them since only Telegram ad agencies could do so.

RichAds advertising network is the first to allow advertisers to run telegram ads in the advertising network. At RichAds advertisers can buy a new advertising format — native advertising in Telegram mini apps. In the article, let’s dive deeper into this new ad format and how to use RichAds to launch it.

Evgeny Kuznetsov, Chief Product Officer at RichAds ad holding, will tell us more about the new ad format of telegram ads, how much they cost, and how to set them up. Eugene is an expert in affiliate marketing with 7+ years of experience. 

About the idea of launching a new type of ads in Telegram

1. Can you tell us how you came up with the idea of launching a new advertising format on Telegram?

The idea itself lies on the surface: Telegram is a potentially attractive source of traffic. The number of users will soon reach one billion. As it stands, Telegram’s advertising isn’t very convenient for affiliates. There are a lot of restrictions, and ads launch needs to be handled through agencies.

We began considering ways of making running ads on Telegram easier, and explored options for doing so. Hamster Kombat’s rapid rise led us to focus on mini-apps, find owners of large ones, and test advertising there. There were a lot of users in mini applications, and we liked their high response to a new type of advertising. What is more important: we liked the results we got.

Native advertising in Telegram mini apps is an innovative channel with a huge traffic base, which nobody uses — that’s what we bet on. Besides, we don’t have any competitors yet, but I think they will appear soon.

2. Will Telegram react normally if they find out about these ways of monetizing their traffic? What do you think about it?

I think they will be fine with that. Telegram is a free-minded platform. Furthermore, we do not compete with their ads (their ads appear in channels, ours in mini-apps). By doing this, we also help mini app creators monetize their applications and make money. Thus, they will be able to launch new products that will help grow Telegram’s Mini App Store. So what’s the problem?

What are native ads in Telegram mini apps?

3. How will your Telegram ads differ from those already running on Telegram?

Telegram’s classic ads appear inside channels. All of you know what they look like. We display ads in Telegram mini apps. This isn’t in the channels, it’s just inside the mini app.

As I’ve already mentioned, we do not compete with official Telegram ads. Our goal is not to capture the attention of regular Telegram users but to capture the attention of mini-app users. Additionally, we have a different traffic source (mini-apps in our case), a different appearance of ads, and a different cost (much more attractive than advertising in Telegram channels). We primarily collect traffic from popular clickers.

We have more opportunities because we are an advertising network. For example, we can offer affiliate marketers interesting targeting options. The best part: RichAds provides the option of launching advertising campaigns self-serve.

4. How this advertising format looks like? Is it noted as an advertisement?

Telegram mini apps ads for now look very similar to push notifications. It consists of an icon and a text block. Ads will pop up above the mini app’s main content. The advertising will not be marked.

RichAds is planning to modify the format in the near future. First of all, ads will be better adapted to app content. Next, we are planning to make a few variants of banners. Also, we’re considering rewarded formats, videos, and other forms.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top geos and audience size for native ads in the Telegram mini apps

5. How many people can you reach? What kind of mini-apps are we talking about?

Telegram mini apps may generate a lot of traffic. There are many apps with over 10 million users. Telegram traffic in RichAds already exceeds 70+ million users worldwide and will continue to grow.

What about mini-apps? These are apps with games based on bots. Unfortunately, we are unable to disclose which bots we are integrated with. I can just mention that among them are the largest Telegram gaming platforms, clicker applications for earning coins, and entertainment applications.

We also have small apps, for example with 62k users that we help to monetize. Read the article to see how we help to monetize apps of different sizes.

6. Which countries have the most traffic to your Telegram ads? What are the best countries to test your Telegram ads in?

RichAds has telegram traffic in many countries. Mostly, of course, these are countries where Telegram is popular. In our traffic, we see a slight skew towards CIS countries, Asia (especially India), Africa (for example, we have a lot of traffic from Nigeria), and Europe. Please contact our managers to discuss what is the best geo for your offer.

Our team is working hard to increase traffic from the US and Latin America, as well as from the EU.

About the new telegram ads cost, minimal deposit and minimum budget at RichAds

7. How do you sell ads for Telegram mini apps? How much do Telegram ads cost? What factors determine the cost?

The CPC model was chosen for selling Telegram ads at RichAds. When other variants of the Telegram ads format will be added to the platform we’ll decide which payment model to choose (we are thinking about CPM as well). First-price auction is our usual selling method.

The price of Telegram ads at RichAds depends on the country and may depend on the vertical. Right now, prices start at $0.02. Come test the format while the prices are at their lowest; later on, we’ll segment them more based on their verticals.

When you choose the geo, the platform will show you the recommended CPC for it and you can consult with the manager about pricing.

8. An advertiser wishes to run a test with you for the first time. Could you tell me what the minimum deposit and test budget should be?

All new clients at RichAds are required to deposit $150, regardless of the ad format they choose. With a $500 deposit, RichAds will assign you a personal account manager. This person will help you with the launch and optimization.

Any marketer can test telegram ads with recommended budget of at least $30 per day for tests, but more is better.

We also offer free creatives to all new clients who test out the Telegram ads. Contact your managers or the support team for them.

9. What payment methods are available at RichAds for Telegram ads?

Besides Capitalist, wire, and cards, a manager can also assist you with alternative payment methods.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top verticals to run telegram ads in mini apps

10. Which verticals are worth launching?

In fact, you can test everything: the format is untapped, CTR is high, and different offers show great results. First of all, you can try e-commerce, fintech, SaaS, edtech, apps, and others.

I think many advertisers for Gambling and Betting will come to try this format. This makes sense: many mini-apps have a suitable audience for them based on behavioral factors.

There is one important point to note: our moderation is quite loyal, but grey and black offers will not be accepted.

What you need to know about advertising in mini apps in Telegram

• Ads are shown inside the mini-apps
• It resembles a notification that appears above the app’s content
• Available independently within the RichAds platform
• Potential audience: 70+ million users
• Top regions and countries: Europe, CIS, India, and Africa.
• Top verticals: e-commerce, fintech, SaaS, edtech, apps, etc.
• Minimum CPC: $0.02
• Minimum deposit: $150
• Targeting available, trackers are integrated
• Free creatives for all clients

How to run ads on Telegram mini apps?

11. Are there any tools to track the results of ads in Telegram? Will trackers support this format?

Yes, all trackers support Telegram ads without problems. There are 11 trackers integrated with RichAds now, including the most popular RedTrack, Voluum, Binom, Bemob, Keitaro, and others. We are already working on adding templates for a new ad channel to them.

Until it is not available, you can use the push channel in the tracker. All data will be transmitted correctly.

I highly recommend using a tracker and setting up postback. Your results will be better that way. First of all, we have many cool features for optimization. Some of them will work for Telegram ads. If you set up postback, our managers can actively help you optimize your campaigns. 

12. Can you tell me how to set up ads in Telegram on your platform? How about creatives?

A creative is the first thing you need, preferably several different ones. For one ad campaign, we recommend starting with 5 creatives. We see a high CTR in the ads in mini apps. The format is new and not burned out, so it’s understandable. However, you should still try different creatives to see what works best.

I’ve already mentioned that the creative we have so far looks like a push notification. It requires a small 128*128 icon and 2 lines of text (30 and 60 characters each). As of now, you can only use static images as icons, but we are working on adding more options.

You can only run one URL in one campaign. It is not visible on the creative itself, but the whole area is clickable.

Also, our moderation is round-the-clock and as fast as possible, taking no longer than 5 minutes at any time.

13. Is there any targeting available for the Telegram ad? Is there room to spread it out?

RichAds now has targeting options:

• By country (one country for one ad campaign),
• Operating system,
• Browser language (to ensure you don’t show your ads to users with another language),
• Clicks cap,
• Telegram Premium subscribers,
• Schedule.

It is highly recommended to set up a limit on the number of clicks from a user. This will prevent you from paying for empty clicks. Even if a user clicks 12 times, he will only buy once. Limit each user to 5 clicks per day or week.

A new targeting by type of user’s account is now available: affiliates can reach Premium/non-premium accounts. It allows to test a more solvent audience. This targeting cuts traffic volumes, so if you want to test it, create a separate ad campaign.

Mobiles and computers weren’t targeted on purpose, as we don’t want marketers to limit their traffic in this way. Adding them will depend on marketers’ needs.

In the near future we plan to release targeting by ads display limits. This option will limit how many Telegram ads marketers want to show to one person per day. It will be possible for affiliates to set it between 1 and 4 per day or unlimited. We recommend to limit the number of displays to 1-2 per day.

Our plans include some very interesting targeting that we do not have on any other traffic format yet. Watch this space for more information.

14. Can you give me some tips on how to make money with Telegram ads?

A marketer can avoid a disastrous ad campaign launch by following these tips:

1. Ask your manager for advice on a top geo. 
2. Test different creatives (at least 5 for one campaign). 
3. Start with broad settings (don’t limit OSes). 
4. Choose the language of the browser you used to create your creatives if there are several languages in the country.
5. Set up 5 clicks per user a day or week.

The campaign can be run in a single country, so launch different campaigns for different countries. Also, launch different campaigns for creatives in different languages. If we take India as an example, different languages are spoken in its specific regions. The more popular are English and Hindi. Keep in mind that the more affluent population speaks English and the less affluent — Hindi.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to optimize native ads in Telegram mini apps?

15. How to optimize telegram ad campaigns?

Like other popular RichAds ad formats (push, pops), telegram ads can be optimized in several ways, including our flagship features. For ads in Telegram, you can use blacklists and whitelists, as well as our Microbidding feature.

Additionally, affiliate marketers can optimize ad campaigns by OS, browser language, and creatives. 

Affiliates can also optimize ad campaigns by traffic sources. In this case, we are talking about publishers (owners of mini apps) and by apps themselves. If we talk about the hierarchy of these sources, each mini-app is a part of the pool of apps of one publisher. Each app is encrypted in the advertising cabinet reports in the form of a 32-digit code.

As a result, you can optimize Telegram ads campaigns by OS, browser language, creatives, pub ID, and app ID. 

16. How to set up whitelists and blacklists for ads on Telegram?

One way to optimize Telegram ad campaigns is to add sources to a blacklist or whitelist. If a source isn’t converting, add it to the blacklist and ads won’t be shown there. Ads will only appear at the source if it is added to the whitelist.

To add a source to a blacklist or whitelist you need to look at its performance in RichAds reports or in your tracker. Marketers need to add the appropriate code for publishers and mini-apps in the specific field. Let me remind you that each app is encrypted in the advertising cabinet reports in the form of a 32-digit code. Publishers also have their own digital coding system for sources, available to advertisers in the statistics. The pub ID is five digits long.

RichAds clients can talk to their manager about this, and ask him to help with optimization.

17. How to set up Microbidding and what can I adjust my bids to?

Microbidding allows advertisers to increase bids for those sources you are most interested in and where you want to buy more traffic. Rather than changing the campaign’s bid, you can set a specific bid increase for a specific source.

Microbidding can be set for OS, browser language, creatives, pubs, and apps. Marketers can read how to set Microbidding up in the instructions or ask their manager for help.

What RichAds has in store for the future

18. What are your future plans? Do you plan to add some new ad formats?

In addition to growing the existing mini-apps through monetization and connecting new ones, we will also add and grow traffic in new locations.

As part of our plans, we plan to integrate new types of advertising into the Telegram mini-applications. Stay tuned for more news from us.

Conclusion

RichAds advertising network was the first network that allowed you to buy ads in Telegram and configure them inside the advertising cabinet. Right now, ads similar to push notifications are available inside Telegram mini apps. However, soon rewarded formats, video, and more will be added to the company’s advertising portfolio.

Now you know where and how to buy Telegram ads, and you see that Telegram paid ads are quite affordable (CPC from $0.02), it’s time to try them.

Be the first to run native ads in Telegram mini apps in RichAds! Reach explosive profits from the new format!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds revolutionary release: new Telegram ads format now available on the platform appeared first on RichAds Blog.