India has been rocking the affiliate marketing industry for a decent amount of years now, providing a very responsive audience for a whole variety of products. But regardless of the overall performance, getting quality traffic in India demands a careful choice of advertising networks!

In this article by RichAds ad network’s team you will find 15 best ad networks for affiliate marketers in India with insightful overviews for each!

How to choose the top advertising network for India?

While India is among the most lucrative Tier 3 geos, and non surprisingly dominating the entire Asian market, the quality of advertising traffic there values the most. To maintain enormous volumes of traffic coming from India, it’s best if the advertising network features convenient optimization tools and solutions to decrease costs. Fortunately, there are many industry-leading ad platforms to operate in this region you can choose from along with our highlighting system!

For example, for each top affiliate ad network for India, RichAds will highlight:

• Audience reach.
  Average traffic volumes in the ad network, evaluated in impressions to advertisements per a period of time.
• Geo coverage.
  The amount of geos available to target in ad campaigns apart from India.
• Available traffic types.
  The advertising formats that are available for launching campaigns in India.
• Anti-fraud solutions.
  The measures that are taken to prevent infiltration with fraudulent activity and bot traffic.
• Minimal deposit.
  The amount needed to start launching ads.
• Minimal CPC.
  As one the most popular pricing models for many formats is CPC (cost per click), the minimal bid value will be displayed.
• Minimal CPM.
  We also listed a minimum CPM (cost per mille) bid for the formats that operate by this model at certain ad networks. Please, note that some among the listed networks might favour a different bid model — CPV (cost per view).
• Payment methods.
  Supported payment systems to top-up balance of an advertising platform.
• Targeting options.
  Judging by available targeting options, you can expect how thorough your campaign can reach the needed audience.

Warning!
If some mentioned highlighting options are not specified for certain networks, it means they are not publicly disclosed.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The list of the 15 best ad networks for India

Below you will finally find the top ad networks for advertisers operating with audiences from India, along with short reviews to each:

1. RichAds

RichAds is one of the best ad networks for affiliate marketers who seek a convenient platform and high-quality traffic to launch in India, with over 220 other geos available across various formats. The advertising network itself was founded in 2018, and since has been gaining industry recognition: awarded as “Best iGaming traffic source” by SiGMA Europe 2022 and as “Best breakout traffic source” at AW Dubai 2024. RichAds provides marketers with advanced in-built solutions, oriented on automatic optimization along with conversion trackers integration compatibility.

Here, you will find review of useful features of RichAds’ platform:

• Performance Mode.
  In-house feature that automatically adds fresh whitelists to ad campaigns on a weekly basis. This mode is specifically designed to make the optimization process effective and easy to handle for both beginners and experienced marketers.
• Target CPA.
  An automatic optimization flow that if launched with will be adjusting biddings on parameters on its own in order to achieve the desired CPA goal.
• Automated rules.
  A popular tool to set criterias for traffic sources by which they will be automatically sorted into blacklists if showing poor performance or bringing no conversions at all.
• Micro bidding.
  This feature will allow you to set custom bids for parameters in an ad campaign, for example, if you want to cut costs on a poorly performing source or raise on an effective one.
• Optimizer.
  An in-built dahsboard, where you can customize bids and optimization directly on the statistics page with every campaign and source displayed.

After depositing at least $3000 to your RichAds account, a personal manager will be assigned to you, available to assist with everything from launching to optimizing advertising campaigns. Upon request managers can provide whitelists, the lists of the most converting sources, for the exact geo and offer.

Highlights:

• Audience reach: 5+ billion ad impressions daily;
• Geo coverage: 220+ countries;
• Available traffic types: Telegram Mini App ads, push, iOS in-page, popunder, display ads, direct click, native;
• Anti-fraud solutions: internal instruments + 3rd party systems like AdScore verification;
• Minimal deposit: $150;
• Minimal CPC: $0.015 for TMA ads, $0.005 for push and in-page, $0.001 for native;
• Minimal CPM: $0.5 for pops, $1.5 for redirect;
• Payment methods: Capitalist, Payoneer, Wire transfer, Bank cards;
• Targeting parameters: Country, City, Region, Device, Device models, Manufacturers, OS, Browser, Browser language, Connection type, Carrier, ISP, Clicks cap, Impression/Visit cap, Telegram Premium users only and users with positive TON wallet balance only — for Telegram ads;

Check out the best case reviews of the traffic performance at RichAds:

• Gambling offer on India with over 9 million clicks;
• Antivirus offer with 32K+ installs promoted via push in India;
• E-Commerce offer with 15K conversions on push traffic in India;
• Gambling offer on Bangladesh with 119% ROI on popunder traffic.

2. ROIads

ROIads is a top advertising network in India with access to launching campaigns in over 150 geos from Tier 3 to Tier 1. The amount of ad impressions exceeds 900 million per day between two formats: push and popunder traffic. At ROIads affiliates are given all the required tools to target audiences and optimize like Automated rules and AI bidding. Users can also utilise whitelists and blacklists to filter traffic manually.

Highlights:

• Audience reach: 900+ million ad impressions per day;
• Geo coverage: 150+ countries;
• Available traffic types: push, popunder;
• Minimal deposit: $250;
• Minimal CPC: $0.003;
• Minimal CPM: $0.5;
• Payment methods: Capitalist, Wire transfer, Bank cards;
• Targeting options: Country, City, Region, Device, Device models, Manufacturers, OS, Browser, Browser language, Connection type, Carrier, ISP.

3. Kadam

Kadam is one of the biggest advertising networks for publishers and affiliates, especially for such a popular geo as India, featruing over 10 billion daily impressions and 100K active web resources. The ad network offers launching in such formats as banner, native, push-notifications, popunder, on-site push and in-app push. To keep control and quality check of such amounts of traffic, Kadam utilises internal and external anti-fraud solutions along with offering effective optimization instruments like CPA Target.

Highlights:

• Audience reach: 10+ billion ad impressions daily;
• Geo coverage: 195 countries;
• Available traffic types: banner, native, push-notifications, popunder, on-site push, in-app push;
• Anti-fraud solutions: internal + 3rd party filtering tools;
• Minimal deposit: $100;
• Payment methods: bank card, Paxum, PayPal, WebMoney, alternative payment methods;
• Targeting options: country, regions, device, browser, connection type, carrier, ISP, vertical, schedule, language.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. Zeropark

Zeropark is well-known to be among the best online advertising platforms in the industry, especially for marketers focusing Indian traffic. Made by Commerce Media Tech, it operates with diverse types of traffic like pop ads, domain redirect ads and search marketplace ads ( for premium members only). Zeropark offers a user-oriented self-service platform, gaining over 96 million monthly impressions from over 220 available countries. Among the accessible optimization tools marketers can utilise Rule-Based feature and Custom bids.

Highlights:

• Audience reach: 96+ million ad impressions per month;
• Geos coverage: 220+;
• Available traffic types: pop ads, domain redirect ads, search marketplace ads;
• Minimal deposit: $200;
• Minimal CPC: $0.0013;
• Minimal CPM: $0.1;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal;
• Targeting options: country, region, city, device, OS, browser, RON, source, keyword, multi-GEO.

5. PropellerAds

PropellerAds is one of the most recognizable advertising networks for buying traffic in India and almost any geo among 195+ options. Marketers can launch on various types of ad like push, in-page, interstitial, popunder and survey exit ad campaigns with in total over 120k impressions a second! PropellerAds claims that the traffic satisfactory level reaches 97% as both internal and external filtering solutions clear the traffic from fraudulent and low quality sources. The optimization tools include CPA goal, Rule-based optimization and SmartCPM bidding.

Highlights:

• Audience reach: 200k impressions each second;
• Geo coverage: 195+ countries;
• Available traffic types: push, in-page, interstitial, popunder, survey exit;
• Minimal deposit: $100;
• Minimal CPC: $0.005;
• Minimal CPM: $0.1;
• Payment methods: Bank cards, Wire transfers, PayPal, UnionPay, Skrill;
• Targeting parameters: Platform, OS, Graphics card, Device, Browser, Language, Connection Type, Proxy, ISP, Zone limitation, Subzone limitation, Audiences.

6. OnClickA

OnClickA is a driven top ad network in India, providing a platform to launch campaigns on Telegram Mini Apps, push, in-page, video, popunder, banner and native teaser traffic in over 240 geos! Precised targeting parameters and a variety of accessible optimization features like Micro bidding allow OnClickA to take its place among the best ad networks for promoting in India!

Highlights:

• Audience reach: 3+ billion impressions per day;
• Geo coverage: 240+ countries;
• Available traffic types: TMA ads, push, in-page, video, popunder, banner, native teaser;
• Anti-fraud solutions: in-house real-time monitoring systems;
• Minimal deposit: $45;
• Minimal CPC: $0.0001;
• Minimal CPM: $0.0001;
• Payment methods: Bank cards, Wire transfers, Capitalist, alternative payment methods;
• Targeting parameters: Platform, OS, Graphics card, Device, Browser, Language, Connection Type, Proxy, ISP, Zone limitation, Subzone limitation, Audiences.

7. Adsterra

Adsterra is a pretty consistent top digital advertising network publishers and affiliates working with India, as in total it operates within 240+ countries and gains more than 35+ billion monthly ad views. While claiming to have over 35k direct publishers and own CPA network, Adsterra offers impressive amount of accessible traffic types: in-page push, popunder, display banners, native advertising and social bars. Among the helpful optimization tools affiliates can get their hands on Smart CPM and CPA Goal features.

Highlights:

• Audience reach: 35+ billion monthly impressions;
• Geo coverage: 248 countries;
• Available traffic types: in-page push, popunder, display banners, native, social bars;
• Anti-fraud solutions: internal + scanners like GeoEdge and AdSecure;
• Minimal deposit: $100;
• Minimal CPC: $0.001;
• Minimal CPM: $0.1;
• Payment methods: Wire transfer, Bank card, PayPal, UnionPay, Capitalist, Paxum;
• Targeting parameters: Country, Region, City, Device, OS, Browser, Connection type, Carrier, Browser language, Schedule.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. ClickAdu

ClickAdu is a no doubt top advertising network for affiliates who are eager to work as with Tier 3 geos like India as for other 200+ regions all around the world. The network’s real coverage exceeds 6 billion daily impressions and 3000 active publishers on 7 available traffic types: banner, popunder, push, instant messages, video pre-roll, in-page and skim. The ClickAdu platform offers valuable insights on current traffic performance, along with conversion tracking compatability and optimization tools to achieve better ROI!

Highlights:

• Audience reach: 5+ billion per day;
• Geo coverage: 240+ countries;
• Available traffic types: banner, popunder, push, instant messages, video pre-roll, in-page; skim;
• Minimal deposit: $100;
• Minimal CPC: $0.001;
• Minimal CPM: $0.3;
• Payment methods: Paxum, PayPal, WebMoney, Wire transfer;
• Targeting parameters: Connection Type, OS, Device, Vendors, Models, ISP, Browser, Language, States/Cities.

9. HilltopAds

HilltopAds is recognized to be among the top ad networks for advertisers in India, since it manages to cover 200+ geos and deliver over 73 billion impressions monthly. The platform provides launching campaigns on traffic of in-page push, popunder, video VAST and banner ads. HilltopAds is pretty advanced in the expertise with iGaming, Dating, Finance, E-Commerce and Gameing offer promotion, additionally featuring its own ad servers, anti-fraud and anti-AdBlock systems.

Highlights:

• Audience reach: 73+ billion per month;
• Geo coverage: 200+ countries;
• Available traffic types: in-page push, popunder, video, banners;
• Anti-fraud solutions: internal traffic filtering;
• Minimal deposit: $50;
• Minimal CPC: $0.01;
• Minimal CPM: $0.1;
• Payment methods: wire transfer, Paxum, PayPal, ePayservice, WebMoney, alternative payment methods;
• Targeting options: country, city, device, browser, OS, browser language, connection type, carrier, ISP.

10. Push.House

As a push-traffic oriented advertising network, Push.House is considered among the best for running campaigns in India and over 180 countries from Tier 3 to Tier 1. The traffic volumes are quite impressive — 14+ billion impressions daily, covering all formats at the platform like web-push, in-page and onclick. Push.House is an easy-to-start with and straightforward self-serve solution to start campaigns and get results from performing sources across the globe!

Highlights:

• Audience reach: 14+ billion per month;
• Geo coverage: 180+ countries;
• Available traffic types: web-push, in-page, onclick;
• Minimal deposit: $50;
• Minimal CPC: $0.02;
• Payment methods: wire transfer, bank cards, Capitalist, Payoneer, Pay2.House, alternative payment methods;
• Targeting options: country, city, device, browser, OS, browser language, connection type, carrier, ISP.

11. RollerAds

RollerAds was established in 2019 and since then has become one of the most influencial advertising networks, especially for buying traffic in India. The platform offers launching on push, on-click and in-page push traffic with over 3 billion daily impressions across 18k+ publishers, including the direct ones. RollerAds secures high-quality of the traffic with manual and automatic anti-fraud solutions.

Highlights:

• Audience reach: 3+ billion per day;
• Available traffic types: push, on-click, in-page push;
• Minimal deposit: $50;
• Minimal CPC: $0.02;
• Payment methods: wire transfer, bank card, Capitalist, PayPal, Payoneer, Paxum, alternative payment methods;
• Targeting options: country, city, device, browser, OS, browser language, connection type, carrier, ISP.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

12. Clickadilla

Clickadilla is one of the most popular advertising networks to launch ads in Asia, especially if the chosen geo is India. The traffic opportunities at the platform include 13 formats like popunder, video, in-page, push, banner ad, direct links, native, interstitial, gallery and in-app with oureach volumes up to 4.5 billion impressions every day! As a plus, the ClickAdilla owns their private affiliate network HotOffers, granting access to profitable products a few clicks away.

Highlights:

• Audience reach: 4.5+ billion ad impressions daily;
• Geo coverage: 240+ countries;
• Available traffic types: popunder, video, in-page, push, banner, direct links, native, interstitial, gallery, in-app;
• Minimal deposit: $50;
• Minimal CPC: $0.006:
• Minimal CPM: $0.3;
• Payment methods: wire transfer, bank card, Paxum, WebMoney, Capitalist, Robokassa, PerfectMoney, CoinBase, Payeer, alternative payment methods;
• Targeting options: country, region, city, device, manufacturer, model, browser, OS, connection type, carrier, browser language, I2P location.

13. AdMaven

AdMaven is a quality ad network for publishers and affiliates, who prefer precise advertising on such traffic types as push, pop, in-page and interstitial formats. Featuring over 1 billion of total daily impressions, the platform states the performance pays off 20k+ conversions per day! As a plus to such optimization tools as whitelisting, blacklisting and BidOptimizer, AdMaven offers retargeting option to re-engage previously responsive audiences.

Highlights:

• Audience reach: 1+ billion ad impressions per day;
• Geo coverage: 180+ countries;
• Available traffic types: push, pop, in-page, interstitial;
• Minimal deposit: $50;
• Minimal CPC: $0.001;
• Minimal CPM: $0.1;
• Payment methods: PayPal, Payoneer, Wire, WebMoney, Paxum;
• Targeting parameters: Country, Operating system, Language, Device Types, Device Brands, Browser, Blacklist/Whitelist, ISP, Carrier, Connection type.

14. Traffic Nomads

Traffic Nomads is one of the well-known top advertising network for India and worlwide targeted promotion with 10+ years on the market. While performing across engaged, push, in-page, pops, calendar, banner and native traffic with over 6 billion impressions daily, the platform serves offers mostly of Gambling, Dating, Sweepstakes and E-Commerce verticals. Among the useful features to handle traffic volumes at Traffic Nomads you can utilise custom bidding and managing sources.

Highlights:

• Audience reach: 6+ billion ad impressions per day;
• Geo coverage: 180+ countries;
• Available traffic types: engaged, push, in-page, pops, calendar, banner, native;
• Minimal deposit: $50;
• Minimal CPC: $0.005;
• Payment methods: wire transfer, credit card, PayPal, Capitalist, Paxum, alternative paying options;
• Targeting parameters: Country, Operating system, Language, Device Types, Device Brands, Browser, Blacklist/Whitelist, ISP, Carrier, Connection type.

15. AdCash

AdCash is a global network that has been operating for almost 15 years now, resulting in a nonetheless decent position of closing the top advertising platforms for India! Apart from Asia, AdCash works with 195+ countries and gets 200 million unique users each day on pop-under, interstitial, in-page push, native, banner and autotag ad formats. To keep advertising on every traffic type profitable for marketers, the platform offers advanced solutions like bypassers of ad-blockers and optimization tools for Smart bidding and automated tagging.

Highlights:

• Audience reach: 200+ million unique users per day;
• Geo coverage: 195+ countries;
• Available traffic types: pop-under, interstitial, in-page push, native, banner, autotag;
• Minimal deposit: $100;
• Payment methods: wire transfer, credit card, PayPal, Skrill, Revolut, alternative paying options;
• Targeting parameters: Country, Operating system, Language, Device Types, Device Brands, Browser, Blacklist/Whitelist, ISP, Carrier, Connection type.

Conclusion

Now that you know what advertising network are best to address to get quality traffic in India, you start exploring the market right now! At RichAds you can start an ad campaign on over 6 power ad formats in 220 geos and get access to unique tools for automated optimization and higher performance. Launch a converting campaign in India with the top quality traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 15 Advertising Networks for India in 2025 appeared first on RichAds Blog.

How many users are in Telegram now? Monthly and daily stats

As we’ve mentioned above, Telegram has witnessed exponential growth recently, let’s see the exact figures!

Surpassing 1 billion monthly active users

In March 2025, Telegram recorded a record-breaking number of 1 billion MAUs, up from 950 million MAUs in July 2024. The trend towards growth reflects the platform’s increasing popularity on an international level.

Daily active users and session duration

Telegram boasts 450 million daily active users (DAUs). Each of them uses the app for an average of 3 hours and 45 minutes every month, with each session lasting about 1 minute and 21 seconds. That is a satisfactory level of usage that ranks Telegram among the top social media sites in terms of users’ activity.news

It has also been recognized as the 7th most popular social media worldwide in February 2025, when it didn’t yet reach 1 billion active users, according to Statista.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Telegram demographics, audience interest and GEO insights

Let’s see who actually uses Telegram, where they live and what channels are the most interesting to them!

Telegram user demographics

According to World Population Review, more users on Telegram are male — 59.41% and 40.59% are female.

The below is the age distribution:

• 31% are aged between 25 and 34;
• 22.5% aged between 18 and 24 years.

There are several most popular topics in Telegram, most hyped include news, entertainment, educational and political channels.

Telegam GEO distribution

Telegram is popular in different parts of the world, let’s see how the audience is distributed across different GEOs.

• Asia: 38%
  
• Europe: 27%
  
• Latin America: 21%
  
• Middle East and North Africa: 8%

Speaking about GEOs that download Telegram most, India, Russia, the USA, Indonesia, and Pakistan are among the most active ones. 

Telegram monetization and financial stats

How much revenue does Telegram generate and how successfully is it monetized? Let’s see below!

• Revenue streams.
  Telegram’s monetization approach involves premium subscriptions and advertising. In January 2025, the platform raked in $13.6 million in in-app revenue.
  
• Premium subscribers.
  Telegram Premium, introduced in June 2022, offers additional features to subscribers. As of September 2024, the platform had 10 million paying subscribers from 4 million in December 2023.

Telegram Gaming: integration with Web3 

Telegram has embraced the Web3 ecosystem, with blockchain gaming and features being added. Significantly, almost 20% of Telegram’s MAUs engage with at least one game on the platform, significantly higher than last year, according to ChainCatcher. 

Telegram advertising stats: RichAds perspective

We also analyze Telegram as a traffic source monthly and have freshest data on ads in Telegram mini apps, such as clickers and tap-to-earn games, this is an ad format provided exclusively by RichAds. 

This format has a lot more advantages than traditional Telegram advertising:

• affiliate-friendly content policy, 
• zero ad blindness, 
• access to Premium users, 
• low pricing, starting from $0.015 for push-style ads in Telegram.

Let’s see the most popular advertising countries and niches for Telegram ads in RichAds now. You can also track the data by following “GEOs and verticals” reports!

Best GEOs for Telegram ads at RichAds now: 

• India
• USA
• Indonesia
• Germany
• Nigeria
• Türkiye
• Brazil

Best verticals to start Telegram ads at RichAds:

• Gambling;
• Finance;
• Trading;
• Betting.

We’ve also made a list of most essential Telegram guides to start your ad campaigns with most success now!

TMA guides for successful ad campaigns:

• How to run Telegram Ads: setup, budget, and audience tips
• Top GEOs for Advertising in Telegram in 2025
• Best Telegram creatives examples in 2025
• How to create and launch Telegram ads campaign
• RichAds revolutionary release: new Telegram ads format now available on the platform

Conclusion

Telegram’s fastest growth in 2025 is marked by achieving 1 billion MAUs and developing monetization channels, making Telegram a promising platform for advertisers. 

You can make the most of this traffic source by launching your ad campaign at RichAds now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Most Crucial Telegram Statistics: Everything You Need to Know in 2025 appeared first on RichAds Blog.

Looking for a more competitive way to work with the iGaming offers in Telegram? Well, advertising Telegram casinos is just the thing!

In this article by RichAds ad network’s team you will learn everything on promoting Telegram casinos in 2025: from engagement specifics to campaign launching!

Are Telegram casinos even worth advertising in 2025?

As the mobile games market has been consistently expanding recently, estimated to reach over $120 billion in revenue by the end of 2025, Telegram casinos perfectly match this promising tendency. But how are they in terms of user attraction as a product?

Below you find a quick overview on whether it’s even worth promoting Telegram casinos, compiled for in comprehensive points by RichAds ad network!

A breakthrough experience

Telegram casinos are a very fresh trend for the iGaming niche, allowing users to interact with gambling functionality directly through the messenger app. The interaction is provided via chat Telegram bots, so it’s as simple as operating any other bot there — players can sign-up, deposit, place bets, access various games by a clear and convenient interface. All the actions performed in such Telegram casino bots are interconnected with the original web-based gambling platform through back-end, offering a streamlined and complete user experience.

The players there utilise their TON wallet assets to access Telegram casino services, making it even more available for regular users of the app.

Easier Telegram users transition

Since Telegram casinos are accessible directly from the messaging app, it makes attracting audiences there so much easier, especially via the platform itself. For example, if a potential lead notices an advertisement of such a casino bot in Telegram Mini Apps, it’d mean the possibility to explore it without even closing the app, increasing the chances for successful engagement.

Why is it best to use Mini App ads for Telegram casino promotion?

Since the very introduction of Mini Applications in Telegram, they’ve gained particular popularity among the messenger’s users, especially when it comes to tap-to-earn clicker games. As such TMAs were accumulating impressive volumes of responsive and very engaged audiences worldwide, particularly related to iGaming and Finance niches, it was just a matter of time before they could be explored for advertising possibility.

We at RichAds became the first among the non-specialised on Telegram advertising networks to launch ads in Telegram Mini Apps, combining the convenience of our platform with the new ad format! Such advertisements appear to users directly in the application window, not severely intruding on the gaming experiences, yet clearly visible to players. In fact, due to organic integration into the TMAs’ interface, it provides a decent response rate from local audiences without the damage to the app or the advertised brand.

The main advantages of Mini App ads for Telegram casino promotion:

• iGaming-friendly ad policy — due to independent moderation at RichAds;
• Global audience coverage — 70+ million active users worldwide;
• Relevant traffic — prioritising popular casual and clicker games on Telegram;
• Direct user transition — advertised product is a click away at the same platform;
• Affordable prices — starting from CPC $0.015.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The audience of Telegram casino advertising

Now it’s time to have a closer look at Telegram casino audience: who they are and where to look for them — learn in the following research by RichAds ad network!

Who is the audience of Telegram casino games?

While it’s highly unlikely to estimate the exact number of users who’d engage in Telegram casino services, there are reportedly hundreds of millions of such an audience in the messenger. Based on RichAds ad platform’s experience, these players are mostly people between 18 and 40 years old, financially independent and pretty educated on fintech functionality in Telegram. They are active, courageous and no strangers to innovations, especially if transitioned from TMAs.

The best countries for Telegram casino ads

Obviously, the best places to seek the relevant targeting audience for Telegram casino promotion are where highly responsive users to such offers in Telegram usually come from. We at RichAds constantly monitor the traffic activity in TMA ads, every month sharing fresh insights on the best geos and verticals at RichAds, including geo-vertical combinations for each ad format. For now, the most suitable countries to run Telegram casino advertising campaigns are:

• USA;
• Indonesia;
• Germany;
• Vietnam;
• Bangladesh;
• Nigeria.

How to create a profitable Telegram casino ads campaign in Mini Apps: best practices by RichAds

Here, we shared a short campaign launching flow overview that affiliates can utilise to start a successful Telegram casino promotion in Mini Applications at RichAds platform!

Stage 1. Choose the best creative type to highlight the product

At RichAds you can make your mind around four available creative types for Mini Apps in order to match the Telegram casino offer presentation: push-style, interstitial banner, interstitial video and embedded banner. Each can be utilised differently, in general featuring such customizable elements as an icon, a title (up to 30 characters) and a message (up to 60 characters), as well as clickable buttons, video files and brand name signatures for certain formats.

Stage 2. Add several creatives to figure the most performing approach out

It’s recommended to add at least 5 to 10 creatives per campaign, addressing various groups of potentially interested users. The more diverse the creatives will be, the higher chances to determine statistically the most attractive of them, thus further adjusting approaches and improving the overall click-through rate. Note that video format can contain only creative per campaign, while for testing more it’d require to duplicate the settings and launch a separate one.

As for the most common creative approaches to address the targeted audience of online casino bots in Telegram, the advertising possibilities are very broad. Think of emphasizing the accessibility of the gambling services right from the messaging app, keeping user anonymity intact throughout the process, a variety of games like poker or simple free spins bonuses. Players are only getting used to knowing that gambling of this experience level is available on Telegram, so exploit the status of something innovative that it owns right now!

Stage 3. Set up targeting the most relevant users to Telegram casino ads

While it’s highly not recommended to narrow down the targeting parameters from the start to keep sustainable traffic volumes flow, you can try adjusting to address potentially more qualified audiences. While leaving OS and language options untouched, we advise paying attention to ‘Clicks cap’ as it sets the amount of paid clicks allocated for a person per day, so that you get charged only for those that are most likely to bring conversions.

Additionally, you can find very useful options to target audiences with the most relevant experience to Telegram casino products. One of them allows advertising exclusively to Telegram Premium subscribers, increasing chances to get high solvency players. The other provides targeting users with positive Wallet balance only, meaning TON account that is required to access services of most Telegram casino bots. As a plus you can specify whether the ad promises rewards upon engaging in order to help adjust better placements.

Stage 4. Adjust bidding to get the most traffic for your campaign

The recommended bid amount would be displayed as soon as a geo is selected, while we offer CPC and CPM models for different creative types of Telegram Mini App ads. It’s advisable to keep budgeting campaigns on a daily basis, not less than $25, and set ‘ASAP’ option to get up to 30% more traffic!

As for the average pricing for launching Telegram ad campaigns, at RichAds you will find it pretty affordable:

• Push-style — from $0.015 CPC;
• Interstitial banner — from $1.5 CPM;
• Interstitial video — from $3 CPM;
• Embedded banner — from $0.4 CPM.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Stage 5. Don’t forget about optimization features to reach higher profits

Optimizing traffic isn’t something to be neglected, especially if the goal is to increase chances of profiting off Telegram casino ads. While monitoring the campaign’s performance, you can utilise whitelists and blacklists to either prioritise or exclude certain traffic sources from the campaigns, for example, to prevent paying for placements in apps with low user response. Additionally, you might address the Micro bidding feature that’d allow to correct biddings on particular targeting parameters, for instance, increasing paying for more oftenly appearing in certain sources.

Conclusion

Now you know everything essential to start advertising Telegram casinos and get on top of the profits in no time! At RichAds ad platform you can use Telegram Mini App advertising to launch campaigns in over 220 geos from Tier 3 to Tier 1, getting access to all the required for a comfortable promotion, including advanced in-house optimization features. Start a profitable Telegram casino advertising campaign at RichAds right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to Promote Telegram Casinos in 2025 appeared first on RichAds Blog.

Pay2.house overview: what is it and why is it worth testing?

So what exactly is Pay2.house?

Their services include multi-currency transfers, issuing virtual cards, mass payments, multi-currency accounts and working with cryptocurrency. And for companies, it is possible to optimize international transfers, add funds to advertising cabinets and quickly create payments to employees or affiliates.

Main advantages of Pay2.house service:

• Instant transfers.
  Send funds instantly to services like Push.House, Cloaking.House, Tether USDT (TRC20), Capitalist — and the list keeps growing.
  
• Easy account top-ups.
  Use USDT, Capitalist wallet, or classic wire transfer to fund your balance.
  
• Real-time currency exchange.
  Swap between accounts in different currencies on the fly with zero delays and no extra fees.
  
• Powerful API.
  Ideal for affiliate teams. Full team control via Pay2.house API.
  
• Unlimited virtual card issuance.
  Use them for any online service, connect to Apple/Google Pay for quick payments. Card limits go up to $100K.
  
• Multi-currency accounts.
  Open USD, EUR, or USDT accounts with ease.
  
• High card billing limits.
  Suitable for heavy ad spenders.
  
• Mass payouts.
  Send out bulk payments in a few clicks.
  
• Secure payments with 3D Secure support.
  Your transactions and data are fully protected.
  
• Ad platform integration.
  Works seamlessly with Google Ads, Facebook Ads, TikTok, myTarget, and others.
  
• User-friendly dashboard and mobile version.
  Manage balances, cards, payments, and analytics all in one place. Full tracking, stats, and exportable reports included.
  
• Referral program.
  Earn 33% from revenue + bonus perks for bringing in new clients.

Now that you see why Pay2.house is affiliate-ready, let’s check out the dashboard and signup flow.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Pay2.house: how much do you need to get started?

So how much do you need to start using this feature-packed platform? 

Let’s break it down.

• Card issuance: $5 or €5 (based on currency)
  
• Monthly card fee: $5 or €5
  
• Min. top-up: $50

Top-ups & transfers have their own fee structure depending on the method.

Unverified accounts can create up to 3 wallets per currency. Once verified, the limits are lifted. For verification, you’ll need to upload your ID, proof of address, and personal info.

 Use promo code RICHADS to get your first card 100% FREE.

Pay2.house: dashboard and full functionality overview

RichAds team signed up with Pay2.house to show you everything — from the signup to real-time dashboard navigation. It’s smooth and intuitive.

How to register at Pay2.house?

The process is super simple: set login and password, drop your email, choose your preferred messenger: Telegram, WhatsApp, Skype, Viber, and select your industry.

2FA via Google Authenticator is supported — quick and secure. Once approved, you’re in and ready to roll.

Bonus: the mobile site is fully functional — everything works the same as on desktop.

How to add funds to your account?

To issue your first Pay2.house cards and start working with the platform, it is important to top up your account on the platform.

In the “My accounts” section, you can select and top up a dollar, crypto or euro account, which are automatically created in a new cabinet by literally clicking on the “top up” button on the desired account. 

You can also add new accounts by choosing a currency: dollar, euro or USDT (Tether 20), and the option to create a crypto account is available.

Next, in order to top up your account, you need to choose a deposit method, for example, via Capitalist, SWIFT, or USDT. After that, select the account to replenish and specify the amount.

Depending on the deposit method, you will need to transfer funds to the specified banking details. The minimum amount to deposit via Tether is 5 USDT, and the maximum is 10,000.

Important: the process is as fast as possible, it will not take more than a couple of minutes.

How to issue a new card?

As mentioned before — first top up your account. The price will depend on the number of cards and selected tier.

Use promo code RICHADS to get your first card free.

Go to “My Cards” — click “New Card” — fill in the data.

Besides personal details, you’ll need your phone number, email, and address. Finish by choosing your payment method and verify via SMS or Google 2FA.

Important: Use Google verification and pay directly from your balance. Cards are usually issued within 1 minute and can be linked to Apple Pay or Google Pay immediately. Topping up your card is just as fast!

Currency exchange

The built-in exchanger lets you swap crypto and fiat at current rates inside the system.
Swaps are processed instantly and securely — whether you’re dealing with global or local transactions.

Mass payments & payments acceptance

Need to blast payments from one wallet to multiple partners? Use Mass Payments. Just upload a file with the payment details, and the system takes care of the rest.

The Merchant API option is also available on the platform, which allows you to accept fast and secure payments directly on your website. To do this, specify the website and accounts for crediting funds, as well as create an API key.

Invoicing

Fast and convenient payment acceptance. A solution for convenient payment acceptance from your customers that guarantees efficiency and comfort.

Transfers & transaction history

In the “Transfers” section, you can transfer funds to various accounts. To do this, select the desired payment type:

• Pay2.house accounts
  
• Push.House balance
  
• Cloaking.House balance
  
• Capitalist
  
• Tether USDT

Just pick a wallet, enter the details, set recipient email, and confirm via your chosen method.
Confirmation receipts are sent to your email.

All transaction data is logged in the “Transaction History” tab — with filters by status (completed, cancelled, pending), amount, type, and date.

API & referral system

Under the API tab, generate a key to integrate Pay2.house with your systems for automated workflows. Full guides are included, and support is always ready to help.

The referral program lets you cash in by bringing in new users. Grab your link, start promoting, and all earned funds are withdrawable to your balance.

Got questions? Hit them up directly. Special terms available for high-volume clients.
Manager contact in Telegram: @yanpay2
Telegram chat: https://t.me/pay2_house

Conclusion

Now you know everything you need to know about Pay2.house — from the obvious advantages to an overview of the features in personal accounts and tariffs. Obviously, the tool is universal for most affiliates’ operations and has the most thoughtful functionality.

This multi-financial platform is definitely worth the attention of marketers and teams, test it yourself and make your own impression!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Pay2.house Review: Payment Solution for Affiliates appeared first on RichAds Blog.

iGaming traffic acquisition in 2025: is it worth It?

As we’ve mentioned above, iGaming niche shows zero signs of slowing down. The global iGaming market will reach $107.6 billion in 2025, driven by an expanding user base and technology

Facts and figures on iGaming industry in 2025

• User expansion.
  Online gamblers are expected to grow to 210 million by 2025, according to Gambling Industry News, which opens a lot of opportunities for iGaming affiliates.

• AI integration boost.
  AI supports personalization of the experience for users to make them more engaging and retention-promoting, says Yogonet.

• Regulatory evolution.
  Countries are amending laws to become compatible with the emerging iGaming industry, ushering in wider scope for affiliates.
  
• Global expansion.
  Emerging markets in Asia, Africa, and Latin America are emerging as hotspots for iGaming, opening up new opportunities for traffic acquisition. These Tier 3 regions have lower entry barriers and are perfect for newbies!

Now that you see why iGaming traffic acquisition is a good idea, let’s see the trends for Gambling and Betting verticals in 2025.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Trendy GEOs for iGaming traffic in 2025 

RichAds has highlighted main high-performing regions for iGaming traffic in 2025, they are trending right now, yet if you want to be hyped any month, just follow our report “Best GEOs and verticals”, it’s updated monthly and has the freshest info on the platform.

Top GEOs for Gambling at RichAds now:

• India
• Indonesia
• Bangladesh
• Thailand
• Brazil
• Vietnam
• Malaysia
• Russia

Top GEOs for Betting at RichAds now:

• Vietnam
• Bangladesh
• India
• Brazil
• Turkey
• Nigeria
• Congo
• Sri Lanka

Insights on iGaming GEOs from RichAds:

• Localization.
  Tailor creatives and landers to local languages and cultural preference to boost their efficiency.
• Payment methods.
  Include leading local payment methods to make transactions easier and win trust.
• Regulatory compliance.
  Keep an eye on local regulations and laws to stay compliant and avoid penalties.

Manuals on iGaming GEOs from RichAds

As a bonus, RichAds ad network team has compiled a list of all GEO-related guides with target audience and localized creatives in this article, just click on the desired one!

• How to gain Gambling traffic in Malaysia? Top insights;
• How to gain Gambling traffic in Indonesia? In-depth overview;
• How to gain Gambling traffic in the Philippines? All secrets revealed!;
• How to launch Gambling in Brazil: learn expert insights;
• How to gain Gambling traffic in Bangladesh?;
• How to gain Gambling traffic in Vietnam?;
• Proven ways to promote Gambling in Latin America;
• Online Gambling in Indonesia: Everything you need to know;
• Is online casino legal in the Philippines? Main info for affiliates;
• How to gain Gambling traffic in Thailand? Expert tips;
• Promoting Gambling ads in South Africa: best practices;
• Online Gambling in Germany: full overview;
• How to gain Gambling traffic in Canada in 2025?.

iGaming traffic sources trends: 3 main players

As the iGaming industry continues to grow at such a rapid pace in 2025, the proper traffic sources are more crucial than ever especially for affiliates that want to scale their campaigns effectively. 

Of many options, three stand out as particularly beneficial due to their unmatched effectiveness within the Gambling and Betting niches, RichAds ad network team sees them among top-performing sources each month.

Telegram Ads in TMAs: fresh and engaging

Telegram’s ecosystem has exploded in popularity, especially in Asia, Eastern Europe, and South America — key markets for Gambling and Betting. TMAs allow advertisers to run interactive ads inside bots and mini apps, meaning you’re advertising right inside the user’s favorite tools like betting score trackers, slot simulators, or sports prediction games.

RichAds offers this innovative Telegram format in 4 styles: embedded banners, video ads, interstitial, and push-style ads.

Why choose Telegram ads for iGaming:

• High levels of engagement.
  Users are already active with Telegram bots, so they will be more inclined to engage with in-app ads.
• Low ad fatigue.
  Ads are seen as part of the user experience and can be rewarded or gamified, and look really new to most users.
• Targeted reach.
  Geo- and interest-based placements allow for highly localized campaigns (e.g., betting promotions in India during IPL season).It’s also possible to reach Premium users, clients with Positive wallet balance as well as Motivated/Non-motivated audience via RichAds.

Push Ads: attention grabbers with click-worthy hooks

Push ads remain one of the top performers for iGaming at RichAds in 2025 due to their unmediated access to devices users are already familiar with and “agreed” ads — users subscribe to such ads themselves. iGaming campaigns flourish under the dynamics of timely engagement — e.g., “Jackpot Alert,” “Live Match Betting,” or “Free Spins Available.”

Why choose push ads for iGaming traffic acquisition:

• Excellent CTR potential.
  Especially when coupled with timely messaging and emojis, such ads really remind people of personal messages.
  
• Cost-effectiveness.
  Low cost-per-click CPCs, starting from $0.005 at RichAds with excellent ROI when advertising is optimized and high-converting engaged users.
• Easy A/B testing.
  Push creatives are easy to made, so it is easier to test offers, messages, and CTAs. At RichAds you can deposit $3000 and will gain access to personal manager who will make customized and localized creatives for any of your offers!

Pop Ads: max volume, low cost

Pop (or pop-under) advertising is more than relevant in 2025, specifically in Tier 2 and Tier 3 GEOs where volume wins over branding. In the case of iGaming promotions that need mass user acquisition and aggressive conversion paths, pop ads deliver unmatched scale.

Why choose pop ads for iGaming:

• Mass traffic volumes.
  Ideal for affiliates who test multiple landers or offer links, and choose ad networks like RichAds with most popular sites location options.
  
• Lower costs.
  Pops ads are really cheap, yet have HQ traffic, especially for iGaming offers. Prices start from $0.5 CPM for Tier 3 regions at RichAds.
  
• Best for aggressive funnels.
  Especially for auto-redirect offers, Gambling and Betting niches, or soft-conversion landing pages.

Now you are aware of the top 3 iGaming traffic acquisition sources, let’s see how to make the most of them via promo materials.

Creatives for iGaming in 2025: 9 approaches

We’ve collected 9 approaches for promotional materials for push and Telegram ads formats, use the ideas for any GEO!

Make sure you apply 5-10 creatives when setting up an iGaming campaign, that’s certainly a must.

9 iGaming creatives ideas:

• Apply jackpot alert.
  Invite users with a real-time-style “Jackpot is growing!” alert that mimics a dynamic prize pool. Build suspense with a countdown-style CTA like “Claim your chance now!”
• Use a basic free spins approach.
  Offer a time-sensitive reward like “70 Free Spins waiting for you – today only!” to cause FOMO and prompt one-click action.
• Make GEO-localized promos.
  Use local events or regional promotions like “Brazilian Exclusive: Win Big in Copa Slots!” to provide context and authenticity.

• Trigger users to play more.
  Write retargeting-style messages like “Thinking of playing poker? We reserved a seat for you!” to re-engage recent website users.
• Use challenging texts.
  Apply the message as a game by asking “Beat our dealer at 21? Try your luck and get a bonus!” to encourage engagement.
• Create a real story ad.
  Make a test story type like a review from real player: “I started with 10 spins. You won’t believe what comes next!” to be embedded within the messaging in Telegram.

• Test video or GIF-triggered promo.
  Share a branded video or GIF with a caption like “Tap the button for today’s lucky game!” to engage users visually and link to offers.
• Try a VIP invite bot message.
  Send personalized bot messages like “You’ve been invited to a high-roller room! Accept your seat?” with a button leading to signup.
• Create localized quiz promo.
  Send out a short Telegram quiz like “Know your odds? Guess today’s football match result and win a bonus!” to make betting entertaining for players.

iGaming traffic acquisition trends in 2025

As competition in the iGaming industry intensifies, marketers and affiliates in 2025 are shifting towards more intelligent acquisition practices powered by AI, mobile-first experiences, geo-localization, and advanced bidding strategies. 

RichAds team has made a summary of the most important iGaming traffic acquisition trends of the year — and how to execute them best for better ROI!

AI Optimization: scale performance and income

Artificial intelligence is revolutionizing campaign management, and nowhere is this more evident than in iGaming traffic. 

Platforms like RichAds have embraced automation in the form of Performance Mode and Target CPA, enabling affiliates to scale faster and smarter.

• RichAds’ Performance Mode automates source selection and optimizes campaign costs, using historical data to deliver ads to segments that are most likely to convert. 

• Target CPA campaigns are cost-efficient, enabling the AI to optimize traffic to your desired cost of conversion.

RichAds tip: Use Performance Mode for overall testing, then switch to Target CPA after obtaining conversion data for further spend control.

Mobile devices rule: optimize or fall behind

In 2025, with more than 70% of iGaming traffic on mobile, mobile optimization is not a choice — it’s a requirement. 2025 estimates reveal that 76% of global gambling users utilize platforms via mobile, according to Statista.

What’s more, estimated mobile gambling revenue is set to hit $145 billion globally by the close of 2025. If your landing pages are not responsive, don’t load fast, and aren’t optimized for touch navigation, you’re losing potential players — most particularly in GEOs like India, Nigeria, and Brazil, where mobile reigns supreme.

Localized creatives: talk the player’s language

Localization is not translation — it’s about making your creative and offer resonate with local customs, culture, and user behavior. In 2025, iGaming campaigns that target promos by GEO have 30-50% higher CTRs and better retention rates.

Localized payment options, locally trending games (e.g., Teen Patti in India, Aviator in Brazil, Football betting in Nigeria) and localized support (e.g., Telegram bots or local affiliate managers) all increase conversion rates exponentially!

Audience segmentation: quality over quantity

2025 iGaming success doesn’t mean spamming traffic — it’s all about the right user, right time, with the right offer. Segmentation can reduce wasted ad spend and improve conversion rates.

• Device type: Segment iOS vs Android (some offers work better on Android), mobile vs desktop.
• Time of day: Launch campaigns at live sporting events or the time of day that apps are most engaged.
• Geo + language: Combine regionally targeted audiences with native-language creatives.
• Premium vs usual users: for Telegram ads at RichAds it’s better to create separate campaigns for different subscription types.

RichAds tip: Roll out A/B tests by segmenting landers and creatives. Brazilian iOS users, for instance, may need a different hook than Android users in Bangladesh.

Conclusion

Now you know all about the competitive iGaming landscape in 2025, both Gambling and Betting are certainly worth the hype, if promoted wisely.

Follow the tips and trends from the article, use RichAds traffic and you certainly won’t be mistaken!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post iGaming Traffic Acquisition: Strategies That Work in 2025 appeared first on RichAds Blog.

Clicker games monetization at RichAds: pros and eligibility 

Monetizing your Telegram Mini App (TMA) is a game-changer—literally, in this TMA clicker game case study you’ll learn how much! 

Before getting down to RichAds pros, let’s discuss how ads in mini apps will look like on the platform. Globally, there are four ad types to choose from — push-style ads, embedded banners, interstitial and video ads.

• Push-style ads.
  Resembling conventional push notifications, this format includes an icon, title, and brief text, all of which are tappable and which integrate natively into the user experience.
  
• Interstitial banner.
  A static full-screen image with a title, description, and call-to-action button—a great way to deliver impactful yet non-intrusive messages in TMAs.
  
• Interstitial video.
  A full-screen video ad designed to capture the user’s attention, accompanied by a headline, brief message, and customizable button for additional interaction.
  
• Embedded banner.
  A non-animated image placed organically within a mini app’s UI, designed to blend in with the app design while including a direct link to the offer.

But why choose RichAds for Telegram mini app publishers? Let’s see!

Here are a few reasons why it is worth considering:

• No audience size cap.
  Whether you are just starting out or you already have millions of users, you can become a RichAds publisher.
• Above-average payouts.
  Click-based revenue starts at $0.015 and is paid NET 15.
• No tech hurdles.
  Seamless integration with no need for backend coding or extra paperwork.
• Immediate global advertiser access.
  RichAds connects you with a vast inventory of pre-screened advertisers and automatically switches ads.
• Total ad format control.
  You get to choose how, where, and how often the ads are shown—interrupting your user experience not at all.

Who can monetize a TMA at RichAds?

Literally any publisher.

No matter what size, GEO, or theme is your TMA, you can start monetizing your app with RichAds! What’s more, you can choose any ad vertical, ask for customized design and choose ad frequency.

Below we’ll share the details, stay tuned!

Case Study: customization + monetization of a clicker game

A tap-to-earn clicker game on Telegram, which had been running without any form of monetization at first, partnered with RichAds to experiment with ad revenue potential. 

The result? A clean, completely customized integration that generated over $18,000 in just 20 days.

Step#1: TMA initial info collection

RichAds team discovered a clicker game while scouting for prospects in the TMA niche. After an intro call, the game’s team admitted they’d never experimented with ads—but were intrigued by the possibility of simple monetization without compromising on app design.

Step#2: Customizing ads for optimal results

Since the developers themselves were not familiar with in-app ads, they emphasized the importance of keeping the user interface smooth and uninterrupted.

RichAds complied by offering a tailored integration that gave the game team full creative liberty. Our team made customized ad design, frequency as well as placement to fit into the TMA interface natively by making a customized code specifically for this clicker.

Key changes made:

• Ad format.
  Chose push-style ads to integrate into the app’s operation, without interrupting user experience.
• Placement.
  Strategically placed ads in the rewards section to motivate users, with visibility optimized through centering the banner.
• Design.
  Fonts and colors were tweaked to match the native appearance of the game.
• Frequency.
  Rotation of ads was set to refresh every 8 seconds, displaying new content without flooding users.

Using RichAds’ simple integration script, these changes were implemented quickly without the need for backend modifications.

Step#3: Clicker game case study results analysis

Once live, the campaign exceeded expectations in both revenue and engagement.

Once ad setup was adapted to the app’s requirements, it was integrated successfully into the RichAds platform as a new source of traffic. Monetization testing was set for 2–3 weeks, with estimated click earnings of $0.015–$0.025.

The developers of the game aimed for modest revenue of $5,000 based on audience size and minimum click rates. Instead, they achieved a whopping $18,357 in a mere 20 days!

So how did they manage to achieve excellent performance? Intelligent customization is the answer. Ads were carefully placed for visibility without disrupting gameplay. With performance high, RichAds advertisers began bidding higher for premium placements—pushing average click revenue to $0.0227.

By the end of the trial, the app was generating over $900 a day, more than enough to fund continued growth and attract new players.

Conclusion

This clicker game monetization case proves that with the right partner, even casual TMAs can be turned into money-generating platforms — without sacrificing design or UX.

So, if you’re running a Telegram Mini App and haven’t explored monetization yet, now’s the time. The tools are simple, the support is hands-on, and the results speak for themselves.

Become a RichAds publisher today and start monetizing smarter!

The post TMA Monetization Case: Telegram Clicker Game with 18k Revenue appeared first on RichAds Blog.

The rise of mobile investing, mobile banking, and personal finance apps has opened the door for affiliate marketers to enter a highly lucrative market. 

Not to be unfounded, let’s have a look at quick facts that will persuade you to start working with finance offers.

Reasons to drive finance traffic:

• High interest and engagement.
  4.3 billion global internet users are interested in digital financial services, according to DataReportal. 

• Raised payouts and earnings.
  Finance lead generation opportunities produce average EPCs between $1.50 and $8.00 globally. What’s more, the average CPL payout ranges from $8 to $150, depending on geo, traffic, and offer.
  
• Surge of digital banking.
  By 2024, 33% of consumers preferred digital-only banking services, a trend set to increase as convenience and ease become the ultimate priority for users.

• Mobile payments growth.
  Payments via mobile devices are expected to hit $12.06 trillion by 2027, driven by smartphone penetration and the shift towards cashless payments.

In 2025, finance verticals are key to aligning high intent with high pay — they guarantee to provide the highest ROI.

What kind of Finance offers to promote?

So, you’ve decided to get started with financial ads. The question is what to advertise —- there are many offers types in 2025, so we’ve collected top niches.

Top niches for Finance verticals:

• Loan and credit card sign-ups.
  Perfect for Tier 1 GEOs.
• Investment platforms.
  Ideal for users with an interest in stocks or forex.
• Savings and budgeting apps.
  Usually low-difficulty offers for mobile-first users.
• Insurance lead generation.
  High CRs in countries like France, Germany, and Great Britain.
• Banking and remittance services.
  Really popular in Russia, Brazil, and Iran.

Select offers with direct user flows, responsive landers, and perceptible benefits to maximize your conversion rate.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best GEOs for Finance ads in affiliate marketing

Finance ads can convert for any GEO from Tier 1 to Tier 3, you can check out info each month using our “Best GEOs and verticals” report. 

Yet, we’ve made a list of freshest Finance countries based on internal data and partner feedback in 2025.

Top GEOs to promote Finance offers in 2025: 

• Russia
• Spain
• United States
• Poland
• Japan
• France
• Iran
• Germany
• Czech Republic
• United Kingdom
• Netherlands
• Brazil
  

Tip from RichAds: make sure you localize creatives and landers to match users interests for chosen GEO, or deposit $3000 at RichAds and gain access to free customized creatives by our managers!

Proven traffic sources to promote Finance offers

RichAds team selected the most profitable channels for promoting Finance ads. 

These top-performing formats are frequently found together in our internal “GEOs and verticals” study. If you’re ready to scale your Finance campaigns, these three types of traffic are a must-test.

1. Telegram Ads in Mini Apps

RichAds introduces the new format to reach your audience through Telegram mini apps — a fresh and highly efficient Finance promotion channel.

Advertisers can choose among four ad formats:

• Push-style notifications (best for Finance)
• Interstitial banners
• Embbeded  banner ads
• Video ads

They are natively integrated into the mini-app ecosystems of tap-to-earn games and clickers so that ads seamlessly blend into the user experience.

One of the most significant benefits of this format is that it’s outside the official advertising system of Telegram, so there are fewer restrictions and a less complicated content policy for Finance offers.

The other significant advantage is that the format avoids “banner blindness” because of native placement. The prices are low, too, with the minimum rates as follows:

• $0.015 per click for ads in the push format
• $2.74 CPM for interstitial banners
• $4.20 CPM for video advertisements
• $0.89 CPM for embedded banners

Affiliates can start campaigns with ease and request whitelists and creatives from RichAds’ managers directly once they deposit $3,000 into their account.

2. Push notification ads

Classic push ads are a cornerstone of RichAds’ popularity for Finance offers. The messages get delivered directly to users who’ve opted in to receive them, so the traffic is engaged and compliant by definition.

Push ads stand out for their:

• Flexible ad creatives — anything from payment notifications to celeb teasers
• High CR and CTR — especially for Finance offers
• Low barrier to entry — as low as $0.005 per click

Their simplicity is also a plus: with few creatives and easy targeting options, affiliates can launch campaigns quickly. Best of all, since there’s no rigid moderation, there’s effectively no risk of bans—so this is an ideal choice for Finance verticals.

3. Pop-up ads

For high-visibility and affordable advertising, pop-ups are a go-to solution. Pop-ups display in a new window or tab when a website is accessed by a user, which makes them very hard to ignore.

Why utilize pop-ups for Finance?

• Work with minimal setup — just a Finance site landing page is needed
• They have a permissive content policy — ideal for more aggressive promotional approaches
• Great visibility — they are displayed on high-traffic websites with large audiences
• Low cost — from as low as $0.5 CPM for Tier 3 traffic

Pop-ups perform particularly well for affiliates who want to see results with minimal targeting or creative efforts. As much as they are a bit controversial in nature, they have a tendency to lead to spontaneous conversions based on their intrusive (yet effective) nature.

Best Finance creative approaches in 2025

We’ve collected the best ideas for Finance offers creatives, they’ll work for push and Telegram ads.

Top Finance offers creatives ideas:

• Use local celebrities pics.
  This strategy boosts credibility and click-through rate.
• Imitate payment notifications.
  Excellent engagement as users think a payment has been made.
• Display visual progress.
  Use progress bars, pie charts, or graphs in creatives.
• Trigger scarcity.
  Apply phrases “Only 3 spots left for free consultation!”
• Stories from real clients who earned real money.
  Real user stories build trust instantly.

Tips: it’s best to test up to 10 creatives per campaign, allowing you to find the highest performing combinations.

How to advertise Finance offers: setup tips from RichAds

Follow these expert-level setup tactics to maximize performance from your Finance offers as soon as you start!

• Use Performance Mode.
  Start campaigns in Performance Mode to automatically go after high-converting traffic using smart algorithms.
  
• Start with 5-10 creatives.
  Test 5-10 images, landing pages for each ad campaign at all times. Push and Telegram formats benefit the most from diversity in creatives.
  
• Target mobile devices first.
  Most finance users convert on mobile. Unless otherwise specified in the offer, allocate 70–90% of your budget to mobile traffic.
  
• Don’t limit OS or browser.
  Avoid putting constraints on browsers or operating systems, unless absolutely necessary. RichAds’ Performance Mode will automatically optimize for you.
• Use whitelists and blacklists.
  Ask your RichAds account manager for updated whitelists/blacklists to limit sources by previous performance.
• Run on Premium sources only.
  Select Premium Sources in your campaign settings to receive higher-quality traffic and lower CPAs.
• Automate campaigns with Target CPA.
  Use RichAds’ Target CPA features to automatically block underperforming sources without any other intervention.

Conclusion

The finance industry has never been as profitable as in 2025. Thanks to high-demanding users, generous CPL payouts, and advanced solutions from RichAds, affiliates can earn high-quality leads and huge ROI. 

No matter if they are promoting Finance offers via push-style Telegram ads, high-performing push traffic, or low-cost pop traffic — the solutions for scaling exist!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Finance ads: how to promote Finance offers in affiliate marketing appeared first on RichAds Blog.

Very recently Telegram became the 2nd most popular messenger, having over 1 billion active users worldwide! But does that mean there are more trending geos for launching Telegram ads now?

In this article by RichAds ad network’s team you will learn what geos are the best for advertising in Telegram in 2025 and how to choose the right one for you!

How to choose the best geo for launching ads in Telegram?

While picking the top geo to run advertising campaigns in Telegram, there are several nuances to consider. First of all is the type of Telegram ads you’re going with, as the response from the target audience might sufficiently vary depending on that. The next one concerns the niche, since some regions might be less receptive to offers of particular categories in general. Additionally, you might want to consider the average solvency of the local audiences, so that allocated budgets would not exceed the expected profits.

Our RichAds platform offers launching ads in Telegram Mini Apps, a new promotional channel with over 70 million active daily users worldwide. The traffic mostly comes from casual and tap-to-earn games, so we’ve been carefully exploring the audience there and how they react to different kinds of advertisements. While compiling this top of the geos for Telegram ads we’ve established a highlighting system of important points to pay attention to:

• Tier.
  Traditionally, geos in affiliate marketing are attached to a certain Tier, from 1 to 4, which might indicate average audience solvency, payout amount, traffic costs, etc. For example, the higher the Tier, the wealthier the country, thus higher payouts, but so is the traffic price accordingly.
  
• The Mini App audience portrait.
  Such intel as the amount of the users, their average age, sex ratio can tell a lot about whether the geo is promising for launching Telegram Mini App ads. In fact, this is mostly helpful to determine the creative approaches for target audiences, since addressing the right group of the messenger users depends on knowing what they’re like.
  
• Traffic cost.
  The average CPC and CPM bids are obviously important to look for, while examining a geo for Telegram ads in mini applications. At RichAds we use both payment models for TMA ad campaigns which depend on the selected creatives format: CPC for push-style, and CPM for interstitial banners, embedded banners and interstitial video.
  
• Favoured verticals.
  Knowing what products gather the highest response from the local users is what can be a shortcut to choosing the geo, especially if you’ve already got the offer. In fact, you can check our regular reports on the best geos and verticals at RichAds, as each month we share up-to-date insights on traffic performance, including for our TMA ads format.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top trending geos for launching Telegram Mini App ads in 2025

Initially, it’s worth mentioning that the response rate to ads in Telegram is definitely correlating with the overall messenger popularity in the exact geo, so we’ve considered that for this top. According to RichAds platform’s data, in 2025 there are currently 7 most trending geos for Telegram Mini App ads:

1. India
2. USA
3. Indonesia
4. Germany
5. Nigeria
6. Türkiye
7. Brazil

Below, we provided a short review for each country we’ve rated the best for launching Telegram ads in, along with indicative creative examples!

1. India

It’s actually not that surprising that India gets a high placing among the best geos for promoting in Telegram, since almost 50% of its populace regularly uses the messenger! The average age in India is just 29 years, which makes it one of the youthful countries in the world and a perfect place to seek courage-driven audiences. In fact, local users are particularly responsive to iGaming ads, thus India remains one of the common-acknowledged top geos for promoting such, including in Telegram.

As India is considered to be a Tier 3 geo in affiliate marketing, it’s known for relatively low payouts, but appropriately low prices for advertising as well. At RichAds, the minimal CPC (cost per click) prices for starting Telegram Mini App ad campaigns in India will be from $0.035.

Highlights:

• Tier 3;
• Average audience: 18 to 30 years old, primarily males;
• Traffic costs: CPC bids start from $0.035;
• Favoured verticals: Gambling, Betting, Finance.

2. USA

Though the US doesn’t have the biggest number of Telegram users among the rest trending geos, it’s a guaranteed Tier 1 country. Relatively high payouts due to higher audience solvency make it perfect for trying out various verticals, and according to RichAds platform’s data the audience from the states responds well to Gambling, Betting, Media, Fintech and even E-Commerce. At RichAds you can launch an advertising campaign on Telegram traffic in the USA starting from $0.043 per click on push-style creatives format.

Highlights:

• Tier 1;
• Average audience: 18 to 44 years old, primarily males;
• Traffic costs: CPC bids start from $0.043;
• Favoured verticals: Gambling, Betting, Media, Finance, Trading, E-Commerce.

Target higher solvency Telegram users at RichAds!

Among the available parameters for targeting at RichAds you can find ‘Telegram Premium subscribers only’ which might limit the traffic, though can address the users with higher paying capacity. You can also turn targeting ‘Users with positive Wallet balance only’ (TON wallet) on to increase the chances to reach even more solvent users.

3. Indonesia

This is another highly promising Tier 3 geo for promoting in Telegram, since roughly a 3rd of a 280 million Indonesia’s population actively uses it as a day-to-day messenger! Unlike many platforms like Facebook and Google Ads, TMA ads at RichAds function by our own moderation policies which are much more tolerant to iGaming, Fintech and E-Commerce categories, the best by response from Indonesian users.

The minimal CPC price for Indonesia, one of the best geos on Telegram traffic by costs also, would start from just $0.042 at RichAds.

Highlights:

• Tier 3;
• Average audience: 18 to 34 years old, equal male/female ratio;
• Traffic costs: CPC bids start from $0.042;
• Favoured verticals: Gambling, Betting, Finance, E-Commerce.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. Germany

Though DACH countries in general don’t exactly seem like possessing that many Telegram users, Germany is another consistent Tier 1 geo with very passionate audiences. While the highest profit comes from promoting the Fintech niche, particularly Trading, the local users are very responsive to iGaming and Media offers as well. In fact, Germany’s population is noticeably older by average, since its median age is about 45 years, thus providing a mature audience with the ability to maintain such hobbies as online casinos.

The minimal price per click for launching a Telegram Mini App ad campaign in Germany would be starting from $0.049 at RichAds!

Highlights:

• Tier 1;
• Average audience: 25 to 45 years old, primarily males;
• Traffic costs: CPC bids start from $0.049;
• Favoured verticals: Gambling, Betting, Finance, Trading, Media.

5. Nigeria

While for some it might sound surprising, but Nigeria is actually one of the best geos for promoting in Telegram, since reportedly half of its 227 million populace uses the app on a daily basis! This is also one of the youngest nations in the world with just a bit over 17 years old median age, justifying the local audiences’ high interest towards offers of online casino and financial platforms.

As Nigeria is a Tier 3 country in affiliate marketing, the means to advertise there are pretty affordable, while at RichAds the CPC bids for running TMA ads there start from $0.031

Highlights:

• Tier 3;
• Average audience: 18 to 30 years old, primarily males;
• Traffic costs: CPC bids start from $0.031;
• Favoured verticals: Gambling, Betting, Finance.

6. Türkiye

Another top geo from Europe, which doesn’t yet have the biggest number of users in Telegram, but nonetheless Türkiye is a significantly profitable Tier 2 region. Approximately, there are almost 10 million active users of the messenger, while the median age is somewhat 35 years. Regarding the response to ads in Telegram Mini Apps, the audience of Turkey is mostly interested in Gambling and Betting products.

The prices on Telegram traffic in mini applications for Türkiye targeting campaigns at RichAds are quite cheap, starting from CPC $0.036

Highlights:

• Tier 2;
• Average audience: 20 to 40 years old, primarily males;
• Traffic costs: CPC bids start from $0.036;
• Favoured verticals: Gambling, Betting.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

7. Brazil

A South American rising star where 21 million people, roughly 10% of the total population, regularly use Telegram as a messenger and entertainment. The local audiences are famously fond of online sports betting, which is easily tracked by Brazil being one of the best geos in terms of response to Betting ads in TMAs! We also have a very insightful article on the iGaming promotion in Brazil.

The prices for launching Telegram Mini App ads in Brazil, a recognized Tier 2 geo, would be starting from $0.033 per click at RichAds!

Highlights:

• Tier 2;
• Average audience: 20 to 35 years old, primarily males;
• Traffic costs: CPC bids start from $0.033;
• Favoured verticals: Gambling, Betting.

Conclusion

Well, now you know what geos are currently trending for advertising in Telegram, and mini applications in particular. At RichAds you can launch ad campaigns on Telegram traffic, along with other powerful formats like push, pops, in-pages, in over 220 geos from Tier 3 to Tier 1 having access to internal optimization features and tracking possibilities. Launch Telegram advertising campaigns in Mini Apps on quality traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top GEOs for Advertising in Telegram in 2025 appeared first on RichAds Blog.

Spring is known as one of the most profitable seasons in affiliate marketing, due to many holidays, hence the increased consumer activity! Each month we update reports on the best performing geos and verticals, based on RichAds platform’s data, so that marketers can get insights on current trends all spring.

Here, you will find the top geos and verticals for 6 powerful ad formats in April 2025, gathered by RichAds ad network!

If you want to get the highest profits at RichAds, follow the tag “Best geos and verticals” and keep being caught-up of all the trends.

Telegram ads in Mini Apps in April 2025 at RichAds ad network

Telegram Mini Apps ads are a revolutinary format by RichAds, the first advertising network to launch it! The advertisements look similar to push-notifications appearing to users directly in the Mini Apps, while we prioritise traffic from popular tap-to-earn clickers. Currently, the potential audience of Telegram ads at RichAds is over 70 million users worldwide, including the countries where the messenger is used the most!

Updates on the best geos for ads in Telegram Mini Apps

The best geos to launch Telegram ads in Mini Apps in April have changed just a little bit in comparison to the previous month’s results. Türkiye showed worse performance, being replaced by a higher response from the audiences of Bangladesh. Now you can test the fresh Telegram ads format at RichAds in the newly trending geo as well as those performing well for a while now: USA, Germany, Indonesia, India and Nigeria!

Updates on the best verticals for Telegram traffic in Mini Apps

Since we primarily collect traffic from clicker games in Telegram Mini Apps, the audience of this format at RichAds is very related to the most popular niches in affiliate marketing. Our moderation policies are independent from Telegram itself and much more affiliate-friendly.

For mobile traffic the best performing verticals on Telegram ads in April are Gambling, Finance, Trading and Betting. The same goes to the best niches for Telegram traffic on desktop devices.

Updates on the best geo-vertical bundles for Telegram ads

Warning!
Currently, it’s unavailable to target desktop and mobile devices separately for Telegram ad campaigns at RichAds as we don’t want marketers to limit traffic that way and get less performance!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Push ads in April 2025 at RichAds ad network

Push ads are one of the most trustworthy looking ad formats, strongly resembling the appearance of the push notifications users receive from social networks regularly. To start getting push ads the users are to agree to subscription on a publisher’s website, but from then on they will get them anytime they turn online, regardless of the we page they’re on. This makes it easier to show push notifications to the audience that’s already interested to receive advertising and approach the more effectively.

Updates on the best geos for push ads

The top geos for push notifications in April 2025 have sufficiently changed in comparison to the previous month! The audiences from France, Germany and Bangladesh didn’t show the same courage for affiliate offers in April, being overpowered by higher traffic performance from Thailand, Türkiye and Vietnam. Now the latter ones are safe to test on push ads along with Indonesia, India and Brazil.

Updates on the best verticals for push ads

For mobile traffic on push-notifications in April the verticals that showed the best performance are Gambling, Betting, Trading and Finance. On desktop devices the highest converting offers on push advertisements in April 2025 were of Gambling, Betting, Trading and Antivirus verticals.

Updates on the best geo-vertical bundles for push ads

iOS in-page push ads in April 2025 at RichAds ad network

Initially the push advertising notifications couldn’t approach the Apple devices audience due to iOS restrictions on subscribing to the ads mailing. With iOS in-page push ads it was finally made possible: they perform more like pop-up ads, don’t require the agreeing to subscription and look as trustworthy as push ads. Now the in-page ads have become one of the main traffic sources to effectively engage the iOS audience with the advantages of push advertising notifications!

Updates on the best geos for iOS in-page push ads

Comparing to the month before, the best geos to launch in-page ads in April 2025 haven’t got that different. Azerbaijan is no longer in the top since France has shown way better results this month. Now it’s among the previously effective geos to test on in-page push ads: the USA, Indonesia, Serbia, Vietnam and Japan.

Updates on the best verticals for in-page push ads

For mobile traffic on in-page push ads in April 2025 the best verticals are Gambling, Betting, Dating and E-Commerce. On desktop devices the best performance on in-page ads gain the same niches as for mobile oriented campaigns except Antivius offers are so much more profitable there than E-Commerce.

Updates on the best geo-vertical bundles for iOS in-page push ads

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Pop ads in April 2025 at RichAds ad network

Pop ads are one of the oldest ad formats on the internet, since they’ve been around for about 20 years now. Such long time is quite justified by how the pops work: they don’t require many creatives, only a landing or pre-landing page, also they appear if a user click anywhere on the publisher’s site with a special script, and need only basic targeting options to start. This provides popunders with huge traffic volumes worldwide along with high CR.

Updates on the best geos for pop ads

Now, looking at the best converting geos for running ads on popunder traffic in April 2025, the active audience on this format hasn’t change a bit since last month! Now you’re having the list of the best performing countries for pop ads that’s been profitable to launch for two month in a row now with the USA, Indonesia, Peru, India, Vietnam and Bangladesh!

Updates on the best verticals for pop ads

For mobile traffic on popunders in April 2025 the best niches to promote are Gambling, Betting, Media and Dating. The top converting offers on desktop pop-traffic in April are of Gambling, Betting, Media and Telecom verticals.

Updates on the best geo-vertical bundles for pop ads

Direct click ads in April 2025 at RichAds ad network

Direct click ads, also known as domain redirect traffic, are the ads that redirect users to a prepared landing page with the offer if they specifically misspell a URL-address while searching it. This is a relatively new ad format, but that has already gained impressive amounts of traffic on Tier 1.

Updates on the best geos for redirect ads

The top performing geos for redirect ads have been changing a lot lately, and April isn’t an exception! In April 2025 the redirect traffic from the USA, Czechia and China has shown less performance than previously as their places were taken by India, Singapore and Türkiye. Now they are promising really high profits on direct click ad campaigns along with proven Indonesia, Brazil and Japan.

Updates on the best verticals for domain redirect traffic

For mobile campaigns on domain redirect traffic in April 2025 the best results came from Gambling, E-Commerce, Dating and Trading offers. Onn desktops the redirect traffic in April got the best performance promoting offers of Gambling, E-Commerce, Business and Gaming offers.

Updates on the best geo-vertical bundles for direct click ads

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Native ads in April 2025 at RichAds ad network

Native ads is another highly trustworthy looking ad format that has gathered high traffic volumes around its approach to the audience. Such ads seamlessly integrate among the surrounding content of the website so that users don’t suspect they’re being shown an ad while exploring it. The mechanism of push traffic allows it to stay secured from banner blindness and AdBlock filters.

Updates on the best geos for native ads

In comparison to the previous month’s top, the best performing geos for native ads in April 2025 are a bit different. Indonesia, Thailand and Mexico of the March’s top have been replaced by Vietnam, Czechia and Serbia in April 2025, while the rest top geos for native traffic remained: the USA, South Africa and India.

Updates on the best verticals for native ads

On mobile traffic the native advertisements in April 2025 are really profitable to launch offers of Gambling, Betting, Finance and Nutra verticals. The desktop traffic for native ads in April has shown great results for Gambling, Betting, Dating and E-Commerce offers.

Updates on the best geo-vertical bundles for native ads

Conclusion

Spring is one of the most joyful seasons for the audience, while for affiliate marketing industry specialists this time of year becomes a gold-mine at some holidays! We’re perfectly aware what profits the spring might pose, so we decided to regularly update our reports on the best converting geos and verticals for our ad formats each month! With this knowledge you can observe the current trends and gain useful insights on running ad campaign through all the spring!

We at RichAds have enough experience under our belt to explore and evaluate what geos and niches are going to bring the most, so we share our platform’s insights on ad campaigns with you. With us you can launch campaigns on Telegram Mini Apps, push, in-page, pops, direct click and native ads on more than 200 geos from Tier 3 to Tier 1. Start your profitable ad campaign on RichAds’ quality traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Best Geos and Verticals in Spring 2025 appeared first on RichAds Blog.

Why start McAfee ads promotion in 2025?

Anyone interested in antivirus protection knows McAfee brand or has at least heard of it, which proves that the brand has earned quite a nice market reputation.

But why run McAfee ads and is it worth it? Let’s turn to facts!

• Established growth and popularity.
  With an estimated 600 million+ users at the end of 2024, McAfee is clearly a consumer brand to trust. This growth has been a 9% increase over the previous year, indicating more people are realizing the necessity for robust antivirus protection.
• Market leadership.
  With a 17% estimated market share in the global antivirus software market, McAfee is one of the industry leaders in the cyber security sector. Such dominance is a testament to its potency and reliability in protecting users from harm.
• High customer satisfaction.
  With a customer satisfaction rate of 87%, McAfee obviously demonstrates its care for customer trust and support. High customer satisfaction is an indication that customers feel safe and valued while using McAfee solutions.
• Seducing subscription deals.
  McAfee offers discounts to first-time subscribers, so it is inexpensive for new users to try its entire protection bundles. For example, the five-device total protection starts at a very low price of USD 39.99, which is an excellent bargain.
• Wide threat protection.
  In 2024, McAfee will detect and block over 3 billion threats globally, with a specific focus on the increasing number of mobile threats. As mobile device usage continues to grow, users require a solution that specifically targets such vulnerabilities.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top GEOs to run McAfee ads in 2025

Now that you know why promoting McAfee ads is worth it, let’s see which GEOs to choose for its advertising at RichAds.

Top countries for McAfee promotion at RichAds:

• the USA
• Canada
• Japan
• Germany
• France
• Brazil

Important: If your chosen GEO is not in the list, you can always check “GEOs and verticals” report to find converting bundles, or deposit $500 at RichAds and ask your manager about top GEOs and whitelists for this or that offer.

Best traffic source for McAfee offers promotion: push ads

Obviously, you can try running Antivirus offers on any desired traffic source, but why risk if RichAds team has already found a proven way to get the most out of your McAfee offer? 

Push ads are certainly the best choice, most of our affiliates use them to promote McAfee and there are solid reasons for it. 

Reasons to choose push ads for McAfee promotion at RichAds:

• Noticeable yet user-friendly.
  Push ads look just like operating system reminders, making them less intrusive and more engaging for users.
  
• Engaged aka loyal audience.
  The thing is that push notifications are sent only to users who subscribed to get such ads, ensuring a genuinely interested audience, which increases CR potential.

• Affordable format.
  With click price starting at just $0.005 for Tier 3 traffic and $0.05 for the USA as most popular Antivirus GEO, push ads allow you to maximize your advertising revenue and reduce budget.

• Flexible content policy.
  The lenient content policy doesn’t limit creative freedom, enabling compelling messaging without the risk of bans or any restrictions at all.

All of the aforementioned make this traffic source perfect for McAfee promotion, yet you can test more formats like innovative Telegram ads or more aggressive pop ads at RichAds to try all the possible approaches!

McAfee creatives advertising trends in 2025

As you now know, McAfee offers show the best results when run on push traffic, so let’s see some of the most converting approaches that affiliates can use in 2025.

Top-notch ideas for McAfee ads promo:

• Warnings and update notes.
  Remind users to update their McAfee protection, using urgency and OS-like notifications.
• Potential viruses.
  Scaring techniques are a bit outdated, it’s better tell that there’s a potential threat that may become real if you don’t use actual protection measures.
• Target specific OS.
  Once you’ve chosen the desired OS in the targeting, mention it in the creatives, this way a person will take your notification personally and update his protection!
• Offer discounts or free trial.
  Many users will fall for first-payment discounts just to test your antivirus, especially such a trusted one as McAfee, use it in your texts!

In terms of landers, it’s crucial to highlight specific pros for chosen GEOs, like for the USA you can see stats about AI and such advantages as family protection, privacy protection, no scams and good reputation on the market.

How to run McAfee offers: RichAds setup tips

Let’s see how to create successful McAfee campaigns via RichAds, following simple steps below!

Tips to successful McAfee campaigns at RichAds:

• Begin your campaigns with Performance Mode.
  This algorithm dynamically creates and updates whitelists for your campaigns to achieve maximum results. No tracking tool is required because the algorithm handles all the optimizations based on basic setup.
• Add 5-10 push creatives.
  Apply various approaches to find your own target audience, use different wording, images and banners. You can also request free creatives from your RichAds manager, once depositing $3000, they will be localized and adapted for McAfee.
• Use tracking for your campaigns.
  Postback setup is a must for Antivirus offers. With a postback, you can track campaign performance more effectively and optimize more precisely using AI-driven optimization tools like Automated Rules and Target CPA.

• Monitor offers across several CPA networks.
  Due to different payouts that vary from one network to the next, you must weigh all options and opt for the best paying one.

• Utilize Premium traffic sources for your ads.
  RichAds divides sources into 4 groups, and Premium sources is the best in terms of quality and CR. You can also request whitelists specifically for McAfee offers to boost efficiency even more!

• Create separate campaigns by device and browser.
  This can be done so that you can optimize your bids and target the users more precisely. Make sure you target desktop for McAfee offers and separate Chrome and Edge browsers.

• Start with a large budget.
  Antivirus offers usually have bigger payouts and are associated with more financial investment. It is better to test ten or more conversion prices to assess your sources’ quality and fine-tune your campaign accordingly.

Conclusion

Now you know all about McAfee launch and are ready to make the most of such offers via RichAds platform.

Go ahead, take the most high-paying offer and gain even more income with RichAds help!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Proven ways to advertise McAfee antiviruses in 2025 appeared first on RichAds Blog.