In this article RichAds will take a look at some of the largest mobile ad networks. But before we do that, let’s see what a mobile ad network is. 

What are mobile ad networks?

A mobile advertising network is a platform where an affiliate can buy traffic to their offers from a big pool of websites/mobile apps. These networks serve as an intermediary between advertisers and publishers so that everyone makes profit from the ads in the most efficient way.

Key benefits of using mobile ad networks? 

1. Usually these platforms offer different ad formats: push notifications, popunder, banners, native ads, video etc.;
2. They cover a wide audience: more than 60% of the whole population on Earth use mobile phones; 
3. Mobile ad networks give opportunities for ad campaign automation: ad platforms have their own features that save affiliates time and effort. 

To put it shortly: mobile advertising ads are a great tool for an effective promotion on mobile devices. 

How do mobile ad networks work?

Mobile ad networks usually unite advertisers (people who have offers to promote) and publishers (people who have apps and websites to post ads there).

The process goes like this:

1. An advertiser chooses an ad format, sets targeting parameters and a budget, uploads creatives; 
2. The network analyzes all the data and finds websites/apps where the ad will be published; 
3. A publisher integrates their sources with the network, thus making the whole ad posting a more automated process. 

Then when users start interacting with the ad, the network will gather information for further analysis of the efficiency of the campaign. 

How to choose the right mobile ad network for our needs?

While choosing the right mobile ad platform consider the following points: 

• Your chosen ad network should work with the verticals you focus on: if it’s designed only for Ecommerce, you can’t work with Gambling; 
• Not all ad formats will work for your needs: make sure that the network has expertise and a lot of traffic for the traffic you want; 
• Traffic coverage: check if the network has traffic in your chosen GEOs and in big volumes;
• Minimal budget for ad campaigns: some networks have a minimal deposit of 50 dollars, others would require $100 and more; 
• Tools for automated optimization and campaign analysis: it’s important for good ROI and further planning of the campaign;  
• Traffic quality: check reviews, list of websites and apps that the network works with, what CTR and CR they have; 
• Targeting options: including targeting by device (Android, iOS).

Top 13 mobile ad networks in 2025: main info

Based on these parameters we have compiled a list of top 13 mobile ad networks that you should try. 

1. RichAds

RichAds is one of the biggest ad networks that specializes both in desktop and mobile traffic which share at the platform is 95%. It used to be known as RichPush back in 2018, but in 2020 it got a new name RichAds and introduced pop traffic. Now the network offers more than 5 billion views daily, and the minimal prices for a click starts at $0,005.

With RichAds you can start the following ad campaigns:

• push notifications (with in-page and calendar);
• Telegram ads;
• banner ads;
• pop traffic (+ popunder);
• native ads;
• domain traffic.

RichAds has traffic all around the world and we share what GEOs convert best for the chosen type of traffic and vertical in our blog. Top verticals are Gambling, betting, Finance, Dating, Utilities. 

To make campaign optimization even easier the network has developed features that are available for everyone: 

• Performance Mode: incredibly helpful to all newbies who don’t know how to optimize their campaigns;
• Automated rules: creates white- and blacklists automatically; 
• Micro bidding: will adjust rates within the campaign; 
• Target CPA: sets a target conversion price and a daily budget that further helps optimize the campaign automatically.

If you deposit $150, you’ll be able to launch your ad campaign. With a $500 deposit you will get a personal manager that will be available 24/7 and will help with all the settings and optimizations. The network supports Wire transfer, Сapitalist and other payment models.

Check out top cases on RichAds traffic:

• 2.9k conversions on Russia Gambling offer with Telegram Ads
• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer on Canada with 23% ROI on push ads
• Gambling offer in Bangladesh with 119% ROI using pop ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

The quality of traffic is constantly checked by both internal and external tools (AdScore). Traffic is divided into 4 groups based on performance: Premium, Standart, Remnant and New. This allows media buyers to test offers with the best traffic. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. PropellerAds

PropellerAds ad network has an audience of more than 1 billion unique viewers and works with almost all popular verticals (including Gambling, Nutra, Finance and others). 

What ad formats are available in the network:

• push notifications (including in-page push);
• popunder;
• native ads;
• banners.

For a start you will need $100, the process of creating a new campaign is beyond simple and fast. The network also offers lots of manuals for newbies and makes their managers available at all times.

3. ROIAds

ROIads is a mobile ad network offering 900 million daily impressions and high-quality traffic across various verticals, offering pop and push traffic on 150 GEOs. Its advanced AI bidding technology ensures effective lead generation and strong conversion rates, making it ideal for scaling mobile ad campaigns.

The platform provides diverse targeting options, including GEO, device type, operating system, and browser, along with precise source-level targeting via Micro bidding. 

With its global reach and premium traffic, ROIads is an excellent choice for affiliate marketers and advertisers looking to gain mobile traffic volumes.

4. Adsterra

Adsterra is an ad network with traffic in more than 190 countries with no limitations on the types of verticals. The interface is user-friendly and all detailed statistics can be viewed in real time..

Types of traffic in Adsterra:

• popunder;
• push notifications (in-page push);
• banners ads;
• native ads;
• video ads.

Minimal deposit starts at $100. Adsterra has also created comprehensive guides for media buyers, holds webinars and offers individual support to their clients. 

5. Mobidea

Mobidea is a large mobile ad network with more than 12 years of experience and traffic of more than 500 million unique users a month. The network partners with reliable publishers so the quality of traffic always remains high.

The network offers a wide range of ad formats:

• push notifications;
• pop traffic;
• banners ads;
• native ads.

The minimal deposit threshold here is the same as in the networks above – $100. Mobidea also offers different features for optimizing campaigns: for instance, SmartCPC that automatically optimizes rates and increases ROI. 

6. Clickadu

The Clickadu ad network offers high quality traffic in 200+ countries all over the world. Their traffic shows the best results in such verticals as Utilities/VPN, Gambling, mVas and Ecommerce. 

You can choose among the following ad formats:

• banner ads;
• popunder;
• push notifications, in-pade push;
• Instant Text Message;
• video prerolls;
• SKIM.

You can launch a campaign with $100, and with the help of internal fraud and bot filters and smart rotation your budget will be allocated more sensibly.  

7. EvaDav

EvaDav ad platform is trusted with more than 10 thousand ad campaigns and more than 60 million in audience of their publishers. The network provides a big volume of traffic, fraud protection, quick ad moderation and premium publishers.  

The network has 4 ad formats:

• native ads;
• push notifications;
• in-page push;
• popunder.

Minimum deposit is $100 and can be made via Payoneer, PayPal, Wire transfer, Skrill, Webmoney, Paxum. 

8. AppLovin

AppLovin is one of the biggest ad networks that focuses solely on mobile and in-app traffic and will help find your target audience through streaming platforms or other big mobile apps. This is a big network with a few more products, including a well-known platform Adjust for tracking mobile ad campaigns. 

Traffic sources to choose from at AppLovin:

• rewarded videos;
• interstitial;
• banner ads;
• playable ads;
• native ads.

There is no minimum deposit, but this platform will require a bigger investment – from 500 to 1000 dollars for an ad campaign. But here you can always be sure that the traffic is top-notch and you get AI optimization tools.^. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

9. AdMob

Mobile ad network AdMob is a part of the Google ecosystem and is one of the most popular platforms for app developers and advertisers. Here you can both promote your app and monetize it. 

Types of ads at AdMob:

• banner ads;
• interstitial;
• rewarded videos;
• native ads;
• open ads.

This network also has not set minimum deposit, but you should start with at least 100-200 dollars. AdMob gives you all the advantages of working with Google: prices targeting and detailed analytics, global reach and transparency. 

10. UnityAds

UnityAds is a mobile ad network that mostly work with promoting and monetizing mobile games. The platform was developed by Unity Technologies who are most famous for their Unity Engine. Which is why the main source of traffic here are other mobile games where you can place ads.  

What ad formats can you choose in UnityAds:

• rewarded videos;
• interstitial;
• banner ads;
• playable ads.

UnityAds does not set a minimum sum for a deposit, but the recommended budget is still at 500-1000 dollars. The platform has wide targeting options, retargeting, detailed statistics and optimization of display frequency. 

11. SmartyAds

Programmatic platform SmartyAds covers almost all GEOs of the world and gives you an opportunity to place ads in mobile apps, on websites, streaming platforms and even Smart TV.  

Available mobile ad formats:

• banner ads;
• interstitial;
• rewarded ads;
• native ads.

It’s also advised to start with at least 500-1000 dollars here, but beside mobile ads you can always test other formats and make the most profit.  

12. AppSamurai

AppSamurai is a mobile ad network that focuses on promoting mobile apps and attracting users via CPI. 

What ads can you place with AppSamurai:

• banner ads;
• interstitial;
• rewarded videos;
• native ads.

One of key features of this network is that is mostly work with a CPI model. The platform offers a wide range of targeting options, retargeting and lookalike audiences. 

13. Smaato

Global programmatic platform Smaato has 1,800,000,000+ unique users monthly and uses RTB technology for automated purchase and display of ads. The network has a variety of different ad formats to choose from which makes it almost a universal ad platform. 

Ad formats to choose from in Smaato:

• banner ads;
• interstitial;
• rewarded ads;
• native ads;
• RichMedia.

The network won’t require a minimal deposit, but you should budget at least 500 dollars for your first campaign. The platform has a global reach, different targeting parameters and a seamless app integration on the SDK basis. 

Conclusion

We hope that you find this list of the best mobile ad networks useful. Choose your network, analyze it with the parameters we’ve listed here and start driving mobile traffic! 

You can start right now: go register at RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 13 best mobile ad networks in 2025 appeared first on RichAds Blog.

The year is turning into 2025 very soon, so it’s time to recall what the affiliate marketing industry has been like and what it looks like to be with the New Year!

In this article, RichAds ad network’s team has gathered results overview from industry leaders, opinions and analysis-based predictions for the affiliate marketing field in 2025!

RichAds is an experienced advertising network, now featuring about 8 traffic sources across 220 geos! We at RichAds ad network have been working with Gambling, Dating, Finance, E-Commerce, Antiviruses and Nutra traffic for many years, and can share the knowledge. Also we can discuss the most effective ways on how to utilise Telegram Mini Apps, Push, Pops, Native and Direct click traffic to boost the campaigns’ results!

RichAds even got awarded as “Best iGaming traffic source” by SiGMA Europe 2022! Also, we won 1st place at “Best breakout traffic source” competition held by AW Dubai 2024!

Insightful materials such as webinars, round tables and video guides made our RichAds’ YouTube-channel another quality knowledge resource for affiliate marketing specialists.

Affiliate marketing in 2025: overview and predictions by industry leaders

What 2024 will be remembered for? What is the next year most likely to bring for the industry? Is affiliate marketing even worth it in 2025? To summon up the 2024 and explore the trends for the next one, we asked to share the opinions:

• RichAds;
• AdsEmpire;
• Alanbase;
• Aflfaleads;
• Binom;
• CPAgetti;
• CPARoll;
• MelBet;
• Mostbet Partners;
• Octobrowser.

Here’s the affiliate marketing industry and tendencies overview on hot topics by every specialty representative: from advertising networks to CPA-networks, affiliate programs and ad tracking software’s developers!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What are affiliate marketing results this year and predictions for 2025?

In this part, you will find opinions of the industry’s experts on bad and good days of affiliate marketing this year, as well as hopes and estimates on 2025!

1. RichAds

RichAds

Ad network

2024 was very busy for RichAds ad network, as we managed to introduce new advertising formats, grow in traffic volumes, customer support quality and marketing presence! Operating in over 220 geos from Tier 3 to Tier 1 we attended a couple of affiliate marketing and iGaming conferences for expertise exchange. Also, throughout the year our blog has got over 200,000 visitors monthly, which makes it one of the biggest educational and insightful resources in the industry!

2024 was a big year of change for RichAds.

We grew our team with amazing new people and launched a couple of successful projects. In Q4, we became the first to offer Telegram traffic.

In 2025, we’re excited to launch a new direction for the company and keep growing our team with fresh talent and ideas.

Anastasia Kazakova, Co-CEO at RichAds

Now let’s have a look at what the year was like for us by the examples of:

Telegram ads

A fresh advertising format for Telegram Mini Apps that we launched very recently, yet already covering Tier 1 – Tier 3 markets! The approximate audience exceeds 70 million active users worldwide, providing a powerful outreach channel for E-Commerce, iGaming, Finance and Gaming audiences of USA, Germany, India, Nigeria, Indonesia, CIS and other geos from North America to Southeast Asia where the messenger is among the top used. Our monetization platform allows any casual or tap-to-earn game owner in Telegram Mini Apps to benefit from traffic in their projects.

Push ads

Advertising on push notifications has not only kept the traffic coverage globally, but still surprises by actively reacting to market changes! Throughout the year, push ads have been gaining warm response from the audiences of Gambling, Dating, Antivirus and Finance offers. Stable traffic growth across North America (USA, Canada), South America (Brazil), Europe and CIS (Germany, France, Italy, Ukraine), and Asia (Kazakhstan, India, Vietnam, Japan) has been noticed coming along to 2025 on push ads!

Pop ads

Being around for almost 20 years now, popunder ads will surely meet another year of success and popularity among marketers! Judging by this year’s performance of pops for such affiliate marketing industry categories as Gambling, Betting, Finance, Media and Antivirus are to keep profiting off on this format in 2025! Among among the most responsive geos for pop traffic in the next year you can keep count on USA, Indonesia, Peru, Japan and European/CIS (Serbia, Germany, Italy).

RichAds platform

We’ve been perfecting our RichAds self-serve advertising platform for the past year, considering industry-standards and current customer demands! For example, Performance Mode, an optimization flow at RichAds for automated enhancing fresh converting whitelists weekly, this year had a very common appreciation. In 2025, we also are looking forward to further development and evolution of Telegram ads, providing high-quality working environments for both marketers and ad publishers!

Check out our regular reports on the top geos and verticals at RichAds for insights on currently converting countries and offers by popular advertising formats!

2. AdsEmpire

AdsEmpire

CPA network

At the end of the year, AdsEmpire position their vision of affiliate marketing industry in 2025 for positive changes, keeping on the current pace:

In 2024, AdsEmpire achieved significant milestones, including the introduction of innovations like Coin and AI Offers, as well as expanding payment options with Payoneer to strengthen partner relationships. We were honored to win prestigious awards such as Affiliate Program of the Year and Best Dating Affiliate Network, reinforcing our leadership in the industry.

In 2025, we plan to focus on our key markets and explore new regions with high potential. We’ll also launch a feature that combines Smartlink and Direct Offers in one account, making it easier for affiliate marketers to manage traffic. Strengthening partnerships and actively participating in global conferences will be crucial for supporting affiliate growth and staying ahead in the industry.

3. Alanbase

Alanbase

Affiliate programs and performance marketing optimization SaaS-platform

As Alanbase shortly noticed, this year went very fast for affiliate marketing industry, suddenly bumping into 2025:

In 2024, Alanbase grew by 200% and became one of the most efficient and functional in the affiliate market. We have added conversion limits and cohort analytics for partners.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. AlfaLeads

AlfaLeads

CPA network

According to AlfaLeads, positive-minded predictions for affiliate marketing in 2025 are not without a reason, since:

This year got off to a great start for Alfaleads Network and is wrapping up on a high note. Over the past year, we’ve grown traffic volume through our affiliate network by 2.8 times and significantly increased the number of advertisers and affiliates on board.

Like our partners, we faced challenges in the market, particularly with some traffic sources and key GEOs, but we adapted quickly to the changes.

Looking ahead to next year, Alfaleads Network is fired up and ready to crush it. Our goal is to grow traffic volume at a rate that far outpaces the overall growth of the affiliate marketing industry.

5. Binom

Binom

Conversion tracking solution

As Binom states, affiliate marketing industry has resulted into high demands to tracking solutions, so in 2025:

Our main focus is developing the new version of our tracker, Binom 2. The updated version can handle up to 15 times more traffic compared to the previous one. Depending on server capacity, the tracker is now capable of redirecting up to 8 billion clicks per month.

1. All efforts are concentrated on advancing the product and adding new features, with updates being released every 2-4 weeks.
2. One example is an enhanced trigger system, significantly improved compared to version 1.
3. Additionally, a deeper integration with traffic sources is planned, offering more robust functionality compared to v1.

6. CPAgetti

CPAgetti

CPA network

Like many affiliate networks, CPAgetti is sure that affiliate marketing industry is pretty worth attention to in 2025, as:

This year has been incredibly productive for our CPAgetti team. We actively participated in all major industry conferences, both as attendees and with our own booth. We continue to grow in the Gambling and Nutra verticals, expanding our offerings across even more countries! Our team is growing, adapting to the realities of modern affiliate marketing, and staying at the top of the market.

Despite skepticism around Nutra, this vertical remains profitable and offers great earning opportunities. Gambling and Betting continue to generate stable, high volumes of traffic. The trend shows a decline in solo affiliates, with individual marketers joining teams to collaborate more effectively. While Facebook is becoming less open to advertisers in the Gambling niche, it’s likely to be replaced by alternative sources soon. One example of such a replacement could be Taboola.

7. CPA Roll

CPA Roll

CPA network

While affiliate marketing industry might seem like an explored market without clear predictions on 2025, CPA Roll are just getting ready, because:

In 2024, there was a significant surge in interest in VPN & Mobile Utilities offers, driven by growing concerns over security and data privacy. With everyone focusing on keeping their info safe, this trend isn’t slowing down anytime soon. Heading into 2025, the demand for easy-to-use, reliable security solutions is only set to grow.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. Melbet

Melbet

Affiliate program

As representatives from Melbet program emphasize, the current way of thinking about affiliate marketing trends in 2025 is highly positive due to:

It was a productive year for the MelBet Affiliate Program, both in building new partnerships and expanding into the media space. 2024 marked the first year that MelBet had booths at nearly all major industry conferences: we participated in 29 events across 15 countries. This significantly impacted both partner acquisition and brand recognition. Conferences and networking have proven effective, especially in the long term. While the initial conversion might seem modest in the first few months, by 6–8 months, we saw a direct correlation between our media activities and financial results.

MelBet is also focusing on attracting sports ambassadors, which is a long-term strategy. Early results of our collaboration with Juventus in the MENA region indicate increased brand awareness. Additionally, we’re seeing the benefits of our work in West Africa, where we partnered with Côte d’Ivoire football star Didier Drogba. Although it’s too early to fully evaluate the return on investment, we are already observing success among our partners and the brand in Africa. This growth is supported not only by ambassador collaborations but also by the efforts of our product managers actively working in the region.

In 2025, MelBet anticipates further growth in the African market, which we view as highly promising for both beginner affiliates and experienced teams. We are also closely monitoring changes in legislation and operator requirements in LatAm, as the region is experiencing challenges. Additionally, since the second half of last year, we began targeting Tier-1 markets and offering these deals to partners for testing. While this is a highly competitive area, I am confident that the MelBet team will overcome the challenges and establish itself in these markets.

9. Mostbet Partners

Mostbet Partners

Affiliate program

While looking at the affiliate marketing growth and satisfying statistics through the year, Mostbet Partners estimate 2025 to be as fruitful!

2024 was a year full of challenges for us, and we’re proud of how we handled them. Despite the ongoing storms from Facebook and Google, both our product and our partners’ conversions continue to grow and evolve. This success is largely thanks to our focus on developing local markets and signing new ambassadors. We also upgraded the partner dashboard, adding several new features that made working with us even more convenient and effective. A big thank you to all our partners for your trust and collaboration—together, we’re moving forward!

As for 2025, we have plenty of exciting developments in store. From technical platform enhancements to updates that will be a pleasant surprise for many of our partners, there’s a lot to look forward to. Stay tuned, as we’re planning to expand into new GEOs, launch large-scale marketing campaigns, and share many more significant announcements.

10. Octobrowser

Octobrowser

Anti-detect browser

Being one of the most functional anti-detect browser solutions, Octobrowser shared their thoughts on the upcoming trends in affiliate marketing of 2025:

The year has passed quickly for us — a lot of work has been done on major updates. We have released seven of them in total, united by the theme of improving the user experience. But, of course, no one has forgotten about technical improvements either.

The most notable is the release of version 2.0: in it, we have redesigned the interface, added more options for mass profile management and working with extensions, two-factor authentication and several other useful changes. The second major new feature is a proxy shop. Now Octo Browser users do not need to constantly search for reliable and high-quality proxy providers: they are right in the browser. We have also added passwords to profiles so that sensitive data can be protected even better.

In 2025, we plan to do much more! New features, more media presence, conferences, entering new markets and new audiences — all this will happen. In the outgoing year, we relaunched our Octo Club community. We will continue to develop it further: create more useful content, find more partner offers, gather the most active industry experts and help them share their knowledge. And for participating in the life of the club, you can get good rewards!

Is affiliate marketing worth it in 2025?

In short — yes, absolutely! Affiliate marketing industry in 2025 seems to be only expanding, not even reaching its limits, like for us it was introducing Telegram ads and uncovering its prospects. In the upcoming year almost every affiliate marketing team from advertising to CPA network and conversion tracker developers see new opportunities for development and benefits!

You can keep up on the current trends with the top offers for 2025 by RichAds — to optimize the research time and get high conversion rate products right from the start!

Conclusion

Affiliate marketing industry is a highly evolving field, each year bringing new opportunities and challenges, which are going to take place in 2025 as well. The market itself is very much alive, constantly adjusting the field towards fresh places of interest such in CIS, Africa, LatAm, South-East Asia, and across gaming and antivirus verticals, as it’s been this year. Let’s see what the next year has in stock for the affiliate marketing field!

Launch advertising campaign on RichAds’ quality traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Affiliate marketing results and industry predictions for 2025 appeared first on RichAds Blog.

You’re willing to work with sports bets but don’t know where to find the right traffic?

Look no further: in this article the RichAds ad network team will help you choose the best Betting ad networks.

Top Betting ad networks: overview

The niche of Betting has always been and will remain extremely popular among media buyers as the number of people interested in online betting and bookmakers continues to grow. That is why there are lots of ad networks that offer betting traffic. 

However, it’s no easy task finding a good Betting network for publishers among so many of them. That is why our team at RichAds has decided to prepare this material that should help you sort it all out as easily and quickly as possible. 

Top 7 Betting ad networks:
1. RichAds
2. Kadam
3. PropellerAds
4. ROIAds
5. Adsterra
6. EZMob
7. TacoLoco

1. RichAds

The ad network RichAds is considered to be one of the most well-known ad networks where you can work with different types of traffic and various verticals: Nutra, Sweepstakes, Mobile Apps and Utilities, Dating, Gambling and Betting. The network has 5+ billion views per day in more than 200 GEOs and allows you to work on a CPC or CPM model with the minimal click price starting at $0,005. 

RichAds gives you the opportunity to work with the following ad formats: 

• Telegram ads in Mini Apps;
• push notifications (+ in-page and calendar);
• pop traffic (including popunder);
• native ads;
• domain (direct click) traffic.

RichAds offers traffic all around the world. In our blog you can always find more information on which GEOs convert best with the chosen type of traffic and vertical. There is also a separate page for Betting where you can find more than a dozen articles on how to boost profit in this specific vertical. 

In our ad network we have our own features to help you optimize your campaign with betting traffic:

• Performance Mode: is particularly useful for newbies and allows to optimize the campaign easily with the help of black- and white lists;
• Automated rules: will automatically create white- and black lists to save time;
• Micro bidding: will correct the rates within one campaign;
• Target CPA: will set a desired price for a conversion to optimize the campaign automatically. 

The minimum deposit is $150 and you can start your first ad campaign immediately. If you deposit more than $500, you will get a personal manager who will help with setting the campaign and optimizing it. The deposit can be made via a bank transfer, Wire transfer, Capitalist or other payment methods. 

Check out top cases on RichAds traffic:

• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer on Canada with 23% ROI on push ads
• Gambling offer in Bangladesh with 119% ROI using pop ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

The quality of the traffic is constantly being assessed with both internal tools and an external one – Adscore. Besides, traffic is divided into 4 categories based on performance: Premium, Standart, Remnant and New. This allows media buyers to test offers with the best traffic in the network. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Kadam

The advertising network Kadam has been operating since 2012 and is especially popular among Eastern European countries. You can work on a CPM, CPC or CPA models, have the detailed statistics available at hand and use different targeting tools to reach the target audience. 

What kind of ads can you find in Kadam?

• banners;
• native ads;
• regular, on site and in-app push notifications;
• clickunder.

The network has developed its own special algorithm CPA Target that will bring more conversions for the price you’ve set. They also have a fraud filter: all conversions and impressions that are flagged as suspicious will not be in the statistics, but will be transferred to ‘free clicks’. 

The first deposit should start at $100, further deposits – from $50.

3. PropellerAds

PropellerAds has been on the market for 13 years and is known as a “multisource ad platform”. Their traffic volume amounts to around a billion views per month for such verticals as Finance, Mobile utilities, Surveys, Software, Lead generation, Gambling and Betting. 

You will find the following types of traffic on the platform:

• push notifications;
• popunder;
• interstitial;
• survey exit.

PropellerAds is a great option for a Betting ad network where you can easily start your campaigns and later optimize them. To help you with that they have developed Automated rules, CPA Goal bid to set the optimal conversion price and SmartCPM bidding to get well-converting traffic for a good price.

The minimum deposit is $100 for every payment method, except for the Wire Transfer. 

4. ROIAds

ROIAds is an advertising network that has just recently started working, but they can already offer around 600 million views per day. The main work model is CPC, and you can work with more than 150 countries. As is evident from the their name, their mission is to have you reach the highest ROI possible.  

You can work with Betting offers and drive push and pop traffic from ROIAds. These ad formats work perfectly with the niche. 

ROIAds will also help you manage your campaign: they will help find the best combination for betting traffic, prepare creatives and compile white- and blacklists. 

The minimum deposit is $250. It can be made with credit cards, bank transfer or Capitalist. 

5. Adsterra

Adsterra is an advertising network that has been working since 2013 and since then has become widely known worldwide. At the moment the traffic volume amounts to 30 billions views per month all around the world and encompasses about 50 thousand publishers and advertisers. In Adsterra you work with different verticals, including Gambling and Betting. 

Ad formats that are available in the Adsterra ad network: 

• popunder; 
• social bar;
• in-page push notifications;
• banners;
• direct link;
• native ads. 

What else can you find in Adsterra? 

• Smart CPM and CPA Goal that will help optimize ad campaign even faster; 
• Pricing Tokens to track ad expenses;  
• Traffic Chart and Traffic Estimator to assess the volume of traffic and rates.

The minimum deposit is $100 that you can easily put with Paxum, Visa, MasterCard, UnionPay or Capitalist.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

6. EZMob

EZMob is an advertising network with 1+ billion ad requests per day that has been specifically designed to allow you to manage all your campaigns by yourself. 

At EZMob there are 5 ad formats available:

• display/banners;
• popunder;
• push traffic;
• native ads;
• calendar.

All of these formats can work great with sports bets with an average bid price being at around $0.4.

The minimum sum to start working is $50. It should be enough for the initial test and further optimization. 

7. TacoLoco

TacoLoco is a push advertising network that offers quality betting traffic for a minimal price all around the world.

What ad formats are available at TacoLoco?

• push notifications and in-page push;
• popunder;
• direct click;
• banners.

The minimum deposit to start working is $100 for all payment systems. For bank transfer, though – $1000.

Conclusion

In this article we’ve listed some of the top Betting ad networks for both publishers and advertisers where you can find high quality betting traffic for any GEO. 

With RichAds you can start working with Betting offers now! Sign up, choose the type of traffic you want to work with (or consult with our managers) and jump start your profit! 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 7 Betting ad networks appeared first on RichAds Blog.

How much can you earn on Gambling and Betting niches?

The profits in the niches vary from a thousand of dollars to dozens of thousands, it actually depends on many factors — chosen GEO, optimization strategy, creatives amount and their relevance as well as marketers’ experience.

Not to be unfounded, our case studies prove that ROI on the Gambling niche starts from 23% and can even reach 116% in a week, when driving traffic on push ads to a trendy GEO such as Brazil! In terms of profits, $500 in a few days is more than real, our advertisers prove it with real stats and data, check out all the latest cases here.

Now that you know about monetization capabilities of the verticals, let’s focus on a step-by-step manual to reach such profits!

Step#1: Learn about the most frequent mistakes of marketers

How can you enter the market with greatest success and without any losses? 

The only answer is by learning from others’ mistakes!

Most frequent issues when working with Gambling and Betting niches:

• Expecting big profits too fast. Make sure you test at least 10 conversion prices before even analyzing the results.
  
• Ignoring optimization. That’s the same stage as campaign creation or creatives choice, it must be done in a timely manner.
  
• Adding not enough creatives. It’s crucial to add at least 5 to test different hypothesis on a specific GEO.
  
• Not dividing mobile and desktop traffic. The price of different devices is different, so it’s better to create two separate campaigns.
  
• Choosing too narrow settings. It’s better not to cut off too much traffic from the start, make sure you get at least some results first, then optimize the campaign.
  
• Not researching the market. Each GEO has specifics in terms of target audience and even settings, always research the peculiarities in advance.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Step#2: Apply efficient sources for Gambling and Betting verticals

We’ve gathered several working channels that are perfect even for newbies and are ready to explain why you shall apply them! 

Pop ads: easiest and most affordable

If you’re looking for something that can be referred to as “effortless”, pop ads are certainly your variant. In terms of iGaming it has proven efficiency, our report shows that it was one of the most successful formats for both of the niches.

The first pros is the prices — they’re extremely low, CPM starts with $0.5 for Tier 3 and $1 for Tier 1, which is perfect for those who do not obtain huge testing budgets. The second undeniable “yes” is the fact that you don’t even need creatives for a start, just a working lander that can be obtained via your CPA network.

The third point is that the setting up is as easy as you can imagine — just a link, a couple of basic settings and you’re ready to go! 

Push ads: time-proof and converting

This format has been one of the most popular ones for iGaming vertical at RichAds since its inception in 2018 and our advertisers claim to have the best results with it. Same as with pop ads the prices are very attractive, CPC starts with $0.005 for the GEOs with lowest prices yet big volumes.

Furthermore, the setup process is pretty much the same as with pop-notifications, while creatives can be taken from your manager for free for any GEO na language.

Lifehack from Alex G., PIN-UP Partners: pop and push traffic are quite cheap and can bring you a lot of registrations, yet not so many FTDs. Make sure you look for brands that have a life-time bend to an affiliate, like our brand. This way when the brand gets popular, this registration will revive throughout time and bring you a great deal of money.

Direct click: brand new and engaging

The source is not as cheap as previous ones, though it has a huge advantage — all of the leads that come from it are already interested in finding products similar to yours. It works the following way — a user is looking for “1xbet” and makes a misprint by typing “1xbit”, then he gets redirected to your offer page.

All the other pros are the same — it’s dead easy to work with, you only need a link and that’s it, just choose your settings and you’re ready to go! The efficiency is more than impressive, CR of the format is 4x bigger than that of the others.

Step#3: Choose the proven GEOs

When you are just getting started, it’s better to stick to the countries that guarantee profits without huge money contributions, do not go after the trends, in such a case the competition can be too high.

Best regions for Gambling in 2025

Everybody heard about the trending LATAM region, it can be an option for newbies as the market is not that overcrowded yet and the prices of traffic aren’t very high, though it’s not the very best option.

If you’re in the beginning of your path, it’s better to start with Eastern Europe or Asia for a couple of reasons — most of the affiliates leave the markets now to follow the trend of LATAM and invest in Tier 1 GEOs hoping to get long-term profits, so the level of competitiveness is a lot lower, while volumes stay the same! 

Furthermore, the traffic cost in the aforementioned regions is quite low, which is perfect for the start —smaller contributions, yet bigger profits.

Best GEOs for Gambling at RichAds right now:

• Indonesia
• Bangladesh
• Turkey
• Malasiya
• Philippines 
• Brazil
• Thailand

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best regions for Betting in 2025

In terms of the Betting niche, the most crucial part is to be aware of trends and events. It’s all about keeping track of sport matches in each of the countries and being aware of the most popular sports there.

For instance, the LATAM audience is fully into football and has a lot of local matches that need to be constantly monitored. Overall advice is to choose a couple of GEOs where the target audience is into sports and keep track of all the upcoming matches, like National Leagues, for instance, National Cricket League in India and Bangladesh.

Best GEOs for Betting at RichAds right now:

• Brazil
• Egypt
• Bangladesh
• Chile
• Vietnam
• Russia
• South Africa

Step#4: Make appropriate creatives

Making creatives is not a tough task when it comes to the iGaming niche — the variety of examples and spy tools is impressive, even a beginner can do the research in a few minutes.

But it’s crucial to know the main approaches to Betting and Gambling target audiences, they do differ a lot! 

Betting players are much more loyal to one brand, so their LTV is a lot higher, but they’re harder to attract, you need to imply that the service is great, for instance, a provider has live streams and the overall interface shall be convenient and easy-to-use.

While Gambling clients are more likely to jump from one brand to another, they can be lured by a simple bonus, but are much harder to retain.

Alex G., PIN-UP Partners

Most converting creatives approaches: top 3 ideas

We’ve gathered a few examples that will only do good, it doesn’t matter if you’re just on the starting point of your path, or already know a lot about the industry, they will still have a high CTR!

• Bonuses — the more unique, the better.
  As we’ve said before, this is a very attractive idea for Gambling players. They’re in constant search of the most profitable offerings and bigger bonuses. Make sure you show all the luring free spins the brand has on your creatives! That applies to any GEO, no exceptions.

• Imply the upcoming events.
  You can trigger potential Betting clients by specifying that the hottest match of the season is coming and you have some special offerings to new clients due to the event, make sure it’s properly geo-targeted!

• Highlight the main advantage.
  It can be the safety of your brand, the variety of slots or even the fact that no deposit is needed for the first game. Anything that differs your offer from competitors will do, it works for both of the verticals and is a proven strategy.

Important: though those are the main ideas to assist you in the first campaign creation, but you can find even more advanced landers and creatives examples in our Betting and Gambling guides!

Step#5: Optimize the campaigns

After setting up a campaign and testing at least 10 conversion prices, it’s crucial to make it actually work and bring profit — perform optimization.

It can be done either manually or automatically, though the first variant may turn out to be quite time consuming for a newbie, we’ll focus on the automated ones. 

There are three algorithms at RichAds that can basically do all the work for you:

1. Target CPA.
   It works based on your desired cost per conversion — just specify it, and that is all, the algorithm will select the best sources and turn off unnecessary ones.
   
2. Performance Mode.
   This algorithm can work either based on your CPA if you have a tracking link, or just on your settings if you didn’t set up the post back. The scheme is the same — feature updates the lists of the best and worst sources instead of you daily.
   
3. Automated Rules.
   This is a tool that is aimed at turning off the sources that do not bring leads on your desired price or do not bring them at all. You’re the one who customizes the rules, then the algorithm turns them off automatically on a weekly or daily basis.

Conclusion

Now you know how to set up a working Gambling or Betting campaign, and have a full step-by-step manual to use in your daily working routine.

The only step that separates you from high profit now is actually launching a campaign with highest ROI and CR at RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Gambling and Betting promotion for newbies in 2025 appeared first on RichAds Blog.

Let’s have a small but exciting journey into the question: what exactly are in-page push ads?

Bonus: have a look at how in-page push ads grow and change from the moment it has been added to the RichAds ad network till 2025.

Advertisers are always looking for new traffic types and sources to try. This keeps their ads fresh and relevant, and it also helps them reach new audiences.

If right now you find that the old methods are no longer working for you, why not try one of the newest types of traffic today — in-page push ads.

Introduced right after the launch of the classic push notification ads, in-page push ads became an instant hit with advertisers looking to score big!

But what exactly is this ad format, what makes it enticing, and how do you start using it? Let’s find out.

What are in-page push notifications?

In-page push ads are a new and improved type of push notification ad that allows you to place your ad directly on the webpage of your choice.

It has the same look and feel of a regular push ad — it looks like a notification that contains an icon or a small square image and a few lines of text. Once you click on it, you will be delivered straight to the advertiser’s landing page.

Just like classic push notification ads, in-page push ads are designed to be highly effective and engaging. One of its biggest advantages over regular push ads is its ability to be seen across all kinds of devices, including iPads and iPhones.

If you don’t know what classic push notification ads are, please refer to our Complete Push Ads Guide.

How does in-page push traffic work?

In reality, in-page push notifications are banner ads made to look like push notifications. And because it is designed to appear like a system message, people tend to trust it more than other types of display ads, allowing your users to overcome banner ad blindness.

The process is simple. Advertisers create their ads using an ad network or a self-serve platform like RichAds. Once the ad is created, they select their target audience and bid for the placement.

After that, the ad network will show the in-page push notification to people who are browsing websites that have signed up to display this ad format.

History of in-page push ads traffic at RichAds

In-page push notifications became available at RichAds almost the same time that classic push ads became available roughly two years ago. It is the answer of ad networks to the problem of regular push ads being unable to reach audiences who use iOS devices.

Since the end of 2021, this ad format has seen an increase in traffic volume of over 70%, with more publishers embracing in-page push ads across all their online platforms. Consequently, the number of ad campaigns increased to 80%.

And that’s not all. Based on the results of past and current ad campaigns, in-page push ads are able to deliver an increase in conversion rate by 1.5 times when using premium sources here at RichAds.

In 2025 RichAds actively advanced its in-page push, delving deeper into optimization efforts. We systematically integrated high-quality sources for in-page push, undoubtedly impacting the effectiveness of your campaigns. Our primary objective revolved around enhancing traffic quality, enabling us not only to attract new users but also to fortify our market position.

Use RichAds traffic to make a profit in 2025

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best offers and verticals for in-page push ads

Just like regular push ads, in-page push ads work best for Sweepstakes and Dating affiliate offers. But the good news is that it’s not just limited to those two — in-page push notifications have also proven effective for many other niches and industries.

Here are some of the most effective verticals for in-page push ads based on Richads data for January 2025:

• Gambling;
• Betting;
• Antivirus;
• Dating;

Best geolocations for in-page push ads

In-page push ads work well in both developed and developing countries. However, they have been shown to be particularly effective in the following geo:

Every month, RichAds releases a list of the best-performing verticals and geos based on trends.

With these improvements, we can say that if you are not running in-page push ads at the moment, then you are surely missing out.

How to set up in-page push campaign at RichAds

Now that you know all there is to know about in-page push ads, it’s time to learn how to set up your own ad campaign here at RichAds.

Follow these simple steps, and you’ll be on your way to driving high-quality traffic to your website or landing page:

1. Go to RichAds and register for an account

Account approval is instantaneous, so you can add funds immediately. RichAds’ self-service platform requires that there are funds inside your account before you can start running ads. The minimum top-up amount is $150.

2. Go to the “Campaign” page and click on the new campaign button

Choose in-page on the ad formats page. In the past, in-page push campaign ads are included under push ads. Seeing the difference in performance, RichAds deliberately separated in-page ads to make it easier for advertisers to create ads under this format alone.

3. Fill out the necessary fields on the campaign creation page

One of the most important aspects of this step is ad creative. RichAds recommends uploading at least five variants of your ad creative to help you find styles of ads that convert better.

In-page push ads follow the style of classic push notification ads. An ad creative requires the following:

• a square image 192 by 192 pixels in size, with a maximum file size of 100KB,
• a destination URL (where the user goes when he clicks on the ad),
• a title that contains no more than 30 characters,
• a description or message that contains no more than 45 characters.

And if you require resources for crafting creatives, utilize our icon bundle, available at no cost.

4. Set your budget and goal

The minimum daily budget for an in-page push campaign is $25 per day. You also have the option to set a total budget for your entire campaign duration.

You can opt to spend your budget ASAP and show ads to the most number of users at the campaign launch or at the start of the day. On the other hand, you can select Even distribution, wherein your budget is spent evenly throughout the day.

5. Choose your targeting options

You can target in-page push ads by geolocation (country, region, or city) and device (mobile, tablet, and desktop).

You can also set these two:

• frequency cap — the maximum number of impressions per user per time period.
• click cap — same as the frequency cap, except this one is based on the number of clicks.

After setting this up, you can save and publish your campaign already.

However, if you want to target audiences better, you can utilize the advanced targeting section.

Under the advanced targeting options are the following filters:

• operating system,
• browser type and language,
• connection type,
• carrier targeting,
• ISP.

You also have the option to target specific IPs, allow Webview, and choose only mainstream traffic.

6. Select specific sources

RichAds separates sources into four categories: Premium, Standard, Remnant, and New. You can get traffic from all available sources or select specific ones.

By default, only the Premium sources are enabled.

7. Automated rules and Schedule

The Schedule section is where you can set the times of day and days of the week when your ad will run. The schedule is based on the user’s local or UTC time. You also have the option to set a start and end date for your campaign.

The Automated rules section allows you to set optimization rules that automatically apply once the criteria are fulfilled. This reduces the need to manually optimize the campaign, especially for tasks that follow measurable standards (such as pausing sources/creatives and increasing bids).

8. Review your campaign settings and click “Create”.

Once your campaign is live, RichAds will begin showing ads to audiences according to the schedule, budget, and targeting options that you set.

You can check the performance of your campaign by going to the «Tracking» tab.

Use RichAds traffic to make a profit in 2025

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Tips for running in-page push ads campaigns in 2025

Running in-page push traffic ads seems simple enough!

But to make your ads deliver the results you expect (or even better), here are some tips that can help:

• Run traffic from all sources and then narrow it down later. It may be tempting to choose specific sources, but only do so when you have enough data.
• Take advantage of RichAds’ Automated rules to optimize your campaign with minimal effort. You can set a rule to automatically pause sources or creatives that don’t meet certain performance criteria. You can even set a rule to automatically increase bids for sources and creatives delivering the desired results. This takes the guesswork out of optimization and helps ensure that your campaign is running as efficiently as possible.
• Separate in-page push and classic push ad campaigns. While you can include in-page push within the classic push ad campaign, we don’t recommend lumping them together as these two ad formats perform differently. This way, you can get a more accurate sense of how they perform and make tweaks accordingly.

In-page push traffic ads are a powerful tool that can help you boost traffic on your website and improve conversions of your affiliate offers. By following the steps in this guide, you can create an effective campaign that reaches your target audience and achieves your desired results.

Use RichAds traffic to make a profit in 2025

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post In-page push traffic guide in 2025 appeared first on RichAds Blog.

This article teaches what Calendar push is and how to drive the best traffic first.

What Is iOS Calendar Push Traffic?

iOS Calendar push traffic is a new ad format for 2024 and 2025. It is displayed in a Calendar app on iOS and macOS in the form of a scheduled event. Calendar ads have a title, link, and description (optionally).

As well as for an upcoming event, users can see reminders of it from the Calendar app. Sounds pretty cool, right? Though this kind of advertising seems pretty aggressive, it is exactly what usually performs best with push traffic. 

According to the RichAds numbers, iOS Calendar Push traffic sources convert similarly to the New sources (with recently added audiences) where the average CR is traditionally high.

Let’s see how calendar push ads work in more detail.

How iOS Calendar Push Traffic Works

To see your ads, a user must subscribe to receive notifications themselves and can unsubscribe at any time. It’s the same principle as for web push traffic.

After the opt-in, users see your ad as a scheduled event in a calendar. Also, they can receive alerts about it from the Calendar app on their desktop. 

How Calendar Push Ads Look Like

The image is the main visual difference between web push and calendar push ads. In both desktop and mobile devices, calendar notification ads have no icon or main image. What do advertisers bet on in this case?

• Title 

It is the main component to attract attention and the most important part of your campaign. The title is what the user sees first in their calendar and reminders. It needs to be catchy and promising to lure a user. We recommend testing different angles of titles (not less than 5) for maximum conversion. 

• URL

Don’t forget to paste a link to your landing page. It can be found in the description of the calendar push ad. As a landing page is the second important thing to attract customers’ attention, use the best practices for landing pages.

• Text

A short ad copy is displayed in the Notes of the event. Here you can attract users with some special bonuses or describe more what’s your offer is about. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Benefits of Calendar Push Ads for Advertisers

New ad formats are always promising more profit. It’s reasonable: the market is less saturated and constantly growing, the fresh audience, and the advertising more catchy. But what exactly makes iOS Calendar push ads so special?

• High-quality push traffic from iOS and macOS devices. On average, this audience is considered to have higher income, making them a gold mine for affiliate marketers.

• Ads are delivered on a locked screen (mobile devices). More visibility than ever before.

• No images are needed. Elementary launching, testing, and optimization process.

• Natural but aggressive and personalized looks. Calendar push ads resemble the event on the standard calendar app, which is something the user trusts.

• Higher CR of a more qualified and fresh audience.

• Testing with smaller budgets compared to other advertising formats. The CPC model allows paying only when a user clicks on the ad’s link.

• Great for start, building an email list, or retargeting.

• Allows multiple options for targeting audiences on the RichAds ad platform. For maximum campaign performance, don’t forget to set the relevant browser language, and choose the latest iOS version and newest devices. Make sure you ask for whitelists from your manager.

Try Calendar Push Traffic Now

iOS Calendar Push Traffic in Affiliate Marketing

Push traffic has been on the market since 2018. Now we can say that push notifications advertising has luckily overcome Chrome 80 updates and even market changes due to Covid. Although it has become more and more popular, new push types appear, like an in-page push in 2020 and a calendar push in 2021. It allows affiliate marketers to cherry-pick from the new advertising format first and drive conversions from the fresh audience.

Which Verticals Perform Best with Calendar Push

Generally, calendar push traffic is as generic and all-purpose as web push, which means that it works with most niches. 

Here are the most performing verticals with calendar push traffic:

• Gambling
• Sweepstakes
• VPN, Antivirus
• Betting
• Dating
• iOS app installs unavailable for web push

How to run antiviruses on push ads for iOS and macOS read here.

Best Push Ads Tips in 2025

As you don’t have images here, put your efforts into testing different approaches to titles and description texts. If you check out spy tools for ideas, always add your touch to it for any vertical.

Here are some of the best approaches to the titles of calendar push ads in different verticals.

• Personalization: add a [CITY] macro and/or some popular name in a particular GEO.

⚠ [city] Jackpot ALERT!!!

?+976-915-5591-2 Missed call from Ava

• Connection to current events.

Don’t lose the greatest game of the year! Bet $5 get $20

• Personal alert imitation.

(1)Pending Package ? Your iPhone 12’s held up at the post office

• Click-baity.

 ‘Check your balance: $321?!’

Your iPhone is in danger. Antivirus update required.

How to Run Calendar iOS Push Campaigns

iOS Calendar push traffic is what is now available for RichAds advertisers. Check the simple instruction on how to launch the new hot ad format with the ad network.

1. Create an account at RichAds or Log In.
2. Choose a Push campaign type.
3. Go through Creatives (add some icon in case you add not only calendar sources later), Tracking, Budget, and other settings. Learn in detail how to set up a push ads campaign in our guide.
4. In Sources, choose calendar push subscriber lists. They are marked with a black circle.

In your account, the Insights tab will show you Impressions, Avg CPC, and Top CPC by Country in real-time. We also recommend contacting your traffic source manager for a fair idea of what’s working and what’s not working on the platform. Moreover, RichAds can share a whitelist for your offer on request.

Choose promising advertising offers and profit from RichAds traffic.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post iOS Calendar Push Traffic. The Ultimate Guide in 2025 appeared first on RichAds Blog.

Do you want to know which push ad networks are the best? Choosing the best one for your needs can be tricky.

We’ve compiled a list of the 10+ best push traffic networks on the affiliate market today to make it easier for you to choose.

Looking for quality push notification traffic, savvy affiliate marketers go to push ad networks that make use of proven tools for working with the format and provide the comprehensive ad inventory for running ad campaigns.

In this article, we will discover over 10 top push networks. We’ll break down the standout features of each network, benefits, and what makes them distinct, giving you the insights needed to make an informed decision. We also compiled the list of 21 affiliate ad networks for marketers for you.

List of the top push notification ad networks

Let’s unearth the top push ad networks and sort out what benefits they provide for affiliate marketers.

1. RichAds

RichAds is a leading feature-rich push network that has gained significant recognition in the affiliate marketing industry. The network can brag about a substantial amount of traffic – 5 billion ad impressions daily. RichAds advertising network offers different types of push ads such as classic push ads, in-page and calendar push ads.

Traffic quality makes the same impression as its quantity. It’s filtered with AdScore, a renowned solution for detecting bot traffic. Next, users can filter traffic themselves with targeting parameters, choosing the subscriber list (Premium, Standard, New and Remnant) and optimization features.

Optimization features is a powerhouse of RichAds. Let’s see what they are:

• Performance Mode. The unique feature of RichAds that provides users with fresh whitelists weekly;
• Microbidding. This feature helps to optimize the expenses. Depending on performance of targeting bundles, users can either up or down bids;
• Automauted rules. Standard feature common for most ad platforms. It enables to choose conditions for generating traffic;
• Multi-format. The feature allows you to scale your campaign across all available ad formats in the ad network: push ads, in-page push ads, native, popunder and direct click;
• Optimizer. Improved account dashboard that combines ad campaign results and edit mode.

The abundance of features shouldn’t intimidate you. Personal managers are available to help you navigate the platform’s campaign settings.

They offer whitelists for your offers and create push ad creatives for free, in addition to assisting with campaign optimization. You can even learn to use the platform’s features on your own. The company provides a wealth of educational materials in their blog and on YouTube.

Highlights:

• Audience reach: 5B+ ad impressions per day
• GEOs: 220 countries
• Minimal deposit: $150
• Minimal CPC: $0.005 
• Manager’s assistance: Yes
• Payment methods: Capitalist, Payoneer, Wire, Bank cards
• Targeting options: Country, City, Region, Device, Device models, Manufacturers, OS, Browser, Browser language, Connection type, Carrier, ISP

Check out top cases on RichAds push traffic:

• Gambling offer on Canada with 23% ROI on push ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. ROIads

ROIads is a fast-growing advertising network that provides push and pop traffic for affiliate marketers and advertisers worldwide. The platform is known for its high-quality traffic sources, advanced AI bidding technology, and powerful optimization tools, making it an excellent choice for running profitable campaigns. ROIads is a great option for affiliate marketers, direct advertisers, and media buyers looking for a cost-effective way to scale push and pop campaigns. The platform is especially strong for verticals like iGaming, Betting, Antivirus, Finance, and Dating.

Highlights:

• Audience reach: 900M impressions per day
• GEOs: Global coverage with top traffic in Brazil, Indonesia, Serbia, the USA, Germany, and India
• Minimal deposit: $250
• Minimal CPC for Push Ads: Competitive rates starting from $0.003
• Minimal CPM for Pop Ads: Starting from $0.5
• Manager’s assistance: Yes, personal account managers for deposits of $500+
• Payment methods: Bank cards, wire transfers, Capitalist (other options available upon request)
• Targeting options: GEO, device, OS, browser, connection type, source-level targeting with Micro bidding

3. Mobidea push

Mobidea is a push ad network that sells traffic from 45+ exclusive publishers and works exceptionally with push traffic, including in-page push ads. The platform has an in-house anti-fraud system, ensuring that generated traffic is free from bots, and quality.

Except the push notification advertising network, Mobidea has its affiliate network, and both spy and tracking tools. Moreover, the network team accumulated one of the largest libraries of educational materials in the industry for marketers within Mobidea Academia. 

Highlights: 

• Audience reach: 1B+ daily users
• GEOs: 250 countries
• Minimal deposit: $50 
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• Payment methods: PayPal, ePayments, WebMoney, Paxum, Bank Transfer
• Targeting options: Carrier, GEO, Network Type, Device, OS, Manufacturers, IP

4. PushGround

Pushground is a push notification ad network that boasts advanced targeting options and a vast volume of high-quality traffic. Daily, the ad platform serves 1+ billion ad impressions. The best verticals to promote on the platform are Finance, Gambling, Sweepstakes and Dating (including 18+).

The ad network used to only deliver push and in-page push ads, but now it also offers pop-up ads. Total traffic at Pushground is protected by the Opticks Security anti-fraud solution. Campaign optimization is implemented through  Automatic Rules and Auto-Optimization by creativity. To test the network functionality, users can give the demo version a try without registration. 

Highlights: 

• Audience reach: 1B+ per day
• GEOs: 200+ countries
• Minimal deposit: $100, for wire transfers – $200
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• Payment methods: Credit Cards, Wire Transfer, Webmoney, Paypal
• Targeting options: Country, Carrier, Network Type, Device, OS, Browser, Regions/Cities, Language, Android versions, Window Versions, Device Names, IP Whitelists

5. PropellerAds

PropellerAds is an industry-leading ad network specializing in white-hat ad campaigns only. This means the network imposes limitations on running 18+ offers too. The best categories to promote here are E-commerce, Betting, Gambling, and Sweepstakes.

The network offers a range of ad formats, such as push notifications, in-page push, interstitial, popunder, and survey exit. Traffic quality here is proved by clients – 97% of users call the PropellerAds anti-fraud system the main benefit of the network. Actually, the platform uses a multi-level system to detect their traffic. It covers trusted traffic sources, AI algorithms that block suspicious activities and manual verification. To manage generated traffic, users can make use of automation features, such as CPA goal, SmartCPM bidding and Rule-based Optimization.

Highlights:

• Audience reach: 15M for Push, 4M for In-Page Push per day
• GEOs: 195+ countries
• Minimal deposit: $100 
• Minimal CPC: $0.005
• Manager’s assistance: Yes
• Payment methods: Bank Cards, Wire Transfers, PayPal, UnionPay, Skrill
• Targeting options: Platform, OS, Graphics card, Device, Browser, Language, Connection Type, Proxy, ISP, Zone limitation, Subzone limitation, Audiences

6. Clickadu

Clickadu is a comprehensive multi-format ad network and push ads platform as well that taps into traffic from over 3500 publishers. It offers access to traffic from Anti-AdBlock zones and integrates with other ad networks, contributing to its significant traffic volume. 

Clickadu calls itself a premium ad network which should be true otherwise how would it get on the list of best push networks. But still Clickadu offers fewer targeting options than other push traffic sources.

This extensive reach is further amplified by a diverse array of ad formats, including push notifications, popunders, banners, in-page push, mobile dialog ads, videos, and SKIM. Such variety ensures the traffic is not only vast in scope, but also impressive in volume, boasting 5,8 billion impressions per day. Furthermore, Clickadu employs anti-fraud tools utilizing machine learning algorithms to ensure high-quality and secure ad delivery.

Highlights:

• Audience reach: 5B+ per day
• GEOs: 240+ 
• Minimal deposit: $100 
• Manager’s assistance: Yes
• Minimal CPC: $0.001
• Payment methods: Paxum, PayPal, Webmoney, Wire
• Targeting options: Connection Type, OS, Device, Vendors, Models, ISP, Browser, Language, States/Cities

7. AdMaven

AdMaven distinguishes itself as a versatile ad network that serves both advertisers and publishers across the globe, boasting over 2 billion daily impressions. This impressive volume of traffic is generated through a variety of engaging ad formats, covering native, push notifications, popunders, banners and interstitial ads. All generated traffic is protected by market anti-fraud tools along with the AdMaven in-house technology.

Advertisers can fine-tune their ad campaigns through optimization tools like Blacklists/Whitelists and Bid Optimizer. Additionally, through retargeting, they can reconnect with users who have previously engaged with their campaign but have not yet converted. 

Highlights:

• Audience reach: 2B+ per day
• GEOs: 180+
• Minimal deposit: $50 
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• Payment methods: PayPal, Payoneer, Wire, WebMoney, Paxum
• Targeting options: GEO, Operating system, Language, Device Types, Device Brands, Browser, Blacklist/Whitelist, ISP, Carrier, Connection type

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. AdCash

AdCash is a global advertising network offering various ad formats, such as push notifications, in-page push, popunders, native traffic, banner and interstitial ads. Affiliates can leverage unlimited creatives, interest-based targeting options, white- and blacklists to optimize ad campaigns effectively. Additional features like target CPA bidding and targeting rules contribute to campaign performance optimization.

Highlights:

• Audience reach: 200M+ per day
• GEOs: 200 
• Minimal deposit: $100 
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• Payment methods: Credit Cards, PayPal, Bank Transfer, Skrill, Capitalist, alternative methods
• Targeting options: Supply, User interests, Website categories, Content, Device, Connection

9. EvaDav

EvaDav stands at the forefront as a prominent push notification ad network, specializing in delivering high-quality traffic through various formats, such as push notifications, in-page push ads, native ads, and popunders.

The company utilizes its own anti-bot and anti-fraud solutions to scrutinize traffic. According to the performance of sources, traffic is separated into 2 categories: Standard and Premium. To receive desired traffic, users can harness Auto-Rules, along with Whitelists/Blacklists.

Depending on the chosen EvaDav loyalty program, users can tap into different perks. Basic account (“Standard”) includes personal manager assistance, discounts from partners, auto-rules and referral program. 

Highlights:

• Audience reach: 3B+ per day
• GEOs: 250+ 
• Minimal deposit: $100 
• Minimal CPC: $0.001
• Manager’s assistance: Yes
• API integration: Yes
• Payment methods: PayPal, Paxum, Skrill, ePayments, Webmoney, Payoneer, Wire
• Targeting options: GEO, Device, OS, Browser, Language, Connection type, ISP

10. Zeropark

Zeropark is a highly regarded ad network known for its global reach and dedication to serving both brands and businesses. The network provides numerous ad formats: push notifications, popup, domain redirect, deeplink ads, etc. Push traffic in the advertising network comes in two types – classic and in-page. To combat fraud, Zeropark employs rigorous filtering and continuous monitoring of its inventory to detect and prevent any fraudulent activities. 

Optimizing traffic generated by Zeropark is made possible through Rule-Based Optimization and Custom Bids. The last feature implies setting an individual rate depending on the targeting parameters or selected traffic sources.

The platform has elaborated onboarding materials: guides on integrating with ad trackers, platform documentation, webinars and blog articles. If desired, it’s possible to try out the interface by logging in to the demo account. A personal manager is assigned to users who spend more than $2000 and install the ad tracker.

Highlights:

• Audience reach: 96M+ per month
• GEOs: 250
• Minimal deposit: $200 
• Minimal CPC: $0.0013
• Manager’s assistance: Yes (spend shooud be $2000)
• Payment methods: PayPal, Wire, Credit cards
• Targeting options: GEO, Device, Keyword, Browser, Carrier

11. Traffic Nomads

Traffic Nomads is a self-serve ad network that specializes in generating and monetizing premium traffic, serving both publishers and advertisers. This platform supports a range of ad formats, including push notifications, in-page push, pops, calendar notifications, banner ads, and native ads, along with a new format called engaged.

Dedicated to providing a safe and genuine user experience, Traffic Nomads uses its own technology to eliminate fake traffic, ensuring all interactions are bot-free. The network organizes its traffic into 3 levels: Premium, Standard, and Remnant. Traffic is also sorted based on user activity levels – Low, Medium, and High. This setup, together with optimization tools like whitelists/blacklists and smart bidding, makes campaign optimization straightforward. 

Highlights:

• Audience reach: 4M+ per day
• GEOs: Worldwide (the number isn’t provided)
• Minimal deposit: $50 
• Minimal CPC: $0.003
• Manager’s assistance: Yes
• Payment methods: Wire, Credit cards, PayPal
• Targeting options: Connection type, Carrier, Traffic type, OS, Device, User activity level, IP ranges

Conclusion

Push notification ad networks offer a wide range of options for affiliate marketers. Each push traffic source has its unique set of features, targeting options, and optimization tools to satisfy various preferences. We compiled this best push ad networks list for you and recommend testing different ad networks to understand where your offer will perform best.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 10+ push ad networks in 2025: find the one for your needs appeared first on RichAds Blog.

Since popunder ads are one of the oldest ad formats out there, making your mind on the best popunder ad network is quite challenging… But not anymore!

Here, RichAds ad network‘s team has compiled a list of over 20 top pop ads networks, presented exactly so you can know what each of them is profound in!

In this article we will share a list of the best popunder, clickunder, on-click ad networks that provide popunder traffic and tell you about each of them!

What defines the best popunder ad network?

While the top pop ads networks were being put, we were paying attention to several key-points in their performance and coverage. Some popunder ad networks are noticeable by their features or advanced optimization tools, others for sources, niche orientation, etc. That’s why for each of them we set a universal highlighting system of which they are placed in as the top pop ads networks!

For example, for each platform in this list of popunder ads networks we highlighted these points:

• Audience reach.
  This point shows an average traffic volume, presented, for example, in ad impressions per period in pop ads network.
• Geos coverage.
  It shows how many countries can be targeted while launching campaigns on a certain popunder ad network. Sometimes, if the info is not public, we share Tier coverage.
• Minimal deposit.
  This is shown to estimate how much it takes to start working in an ad network.
• Minimal CPM.
  We listed a minimum CPM bid for you to get a taste on what the costs will be at the certain popunder or clickunder network. Please, note that some among the listed best popunder networks might favour a different bid model — CPV (cost per view).
• Managers’ assistance.
  This is to know what you can count for in terms of assistance with setting up campaigns or resolving issues.
• Payment methods.
  Platform’s supported payment methods to add funds to account or winthdraw.
• Targeting options.
  Judging by available targeting options, you can expect how thorough your campaign can reach the needed audience.

Warning!
If some mentioned highlighting options are not specified, it means they are not publicly shown by the pop ad network.

The list of 20+ top pop ads networks

Now let’s finally get to the point of uncovering the best pop ads networks!

Here’s a full list of the best ad networks for pop traffic that are going to be placed in this article:

1. RichAds

RichAds is a top-notch advertising platform that has made a pretty good name in the affiliate marketing community. Apart from years of providing quality-oriented services, RichAds has significantly gained in coverage so that now the ads come with 5+ billion impressions daily! At first, the ad network was known as a provider of different types of push ads but since 2019 it also known as one of the best pop ad networks.

The high traffic quality is backed with verification by AdScore, an internationally acknowledged filtering solution against bot and fraudulent traffic. At RichAds ad network users can filter traffic themselves by targeting parameters, and choosing traffic source groups (Premium, Standard, Remnant and New), along with in-house optimization tools.

RichAds focuses on providing user-friendly and powerful optimization features:

• Performance Mode. RichAds’ unique feature that provides campaigns with fresh whitelists, the best converting traffic sources for the offer, on a weekly basis.
• Microbidding. This feature allows users to set custom bids on certain targeting parameters within one campaign and reduce expenses.
• Target CPA. This mode optimizes campaign’s parameters in order to target the desired CPA.
• Automated rules. A very popular ad networks’ feature that allows to sort traffic sources into either whitelists or blacklists by certain criterias.
• Multi-format. Users can scale campaigns across all available ad formats: push, iOS in-page, pops (popup and popunder), native and direct click.

RichAds’ managers can assist users with setting campaigns’ parameters, choosing the optimal bid and can provide whitelists exactly for the offer. More to that, the platform’s blog and YouTube channel are a perfect source of educational and useful insights into the affiliate marketing industry.

RichAds ad network has also been commonly acknowledged by many impactful resources, holding awards as “The best iGaming traffic source” in 2022 by SiGMA Europe and very recently the title of “Best breakout traffic source” during Affiliate World Dubai 2024!

Highlights:

• Audience reach: 5+ billion ad impressions per day;
• Geos coverage: 220 countries;
• Minimal deposit: $150;
• Minimal CPM: $0.5;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Capitalist, Payoneer;
• Targeting options: country, city, region, device (desktop, mobile, tablet), device model, device manufacturer, OS, browser, browser language, connection type, carrier, ISP, schedule.

RichAds ad network works with all the most popular verticals for popunder traffic, including Gambling, Betting, Dating, Finance, E-Commerce, Utilities, Antivirus, Nutra and Sweepstakes. Also the platform is fully powered to be integrated with conversion tracking solutions.

Check out top cases on RichAds traffic:

• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer on Canada with 23% ROI on push ads
• Gambling offer in Bangladesh with 119% ROI using pop ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. ROIads

ROIads is a fast-growing pop and push ad network, offering premium traffic and AI-driven bidding to maximize conversions. With 900M daily impressions, it provides high-volume, high-quality pop traffic for advertisers looking to scale campaigns profitably. ROIads popunder traffic is ideal for iGaming, Betting, Antiviruses, Telecom (mobile carriers content), Blogs & Media, E-commerce, Dating, offering strong engagement and conversion rates.

Highlights:

• Massive reach: 900M+ daily impressions across top geos for pop ads like Indonesia, Serbia, the USA, Saudi Arabia, and Egypt;
• AI bidding technology & Micro bidding: Smart bid automation for source-level traffic control and cost optimization;
• Advanced Targeting: Fine-tuned targeting based on geo, device, OS, browser, connection type, and source-level data;
• Competitive Pricing: CPM rates starting from $0.5;
• Seamless Conversion Tracking: Supports postback integration, whitelist/blacklist strategies;
• Minimum deposit: $250;
• Manager’s assistance: Yes, for deposits of $500+;
• Payment methods: Bank cards, wire transfers, Capitalist (other options available upon request).

With its global reach, powerful automation, and high-quality pop traffic, ROIads is a great choice for advertisers looking to scale popunder campaigns with optimized costs and high ROI.

3. Clickadu

Clickadu is an ad network that is well recognised in the affiliate marketing industry by its approach to attract publishers and advertisers. And no wonder they have over 5+ billion ad impressions every day and more than 3000 active publishers! Not so long ago Clickadu platform entered its 2.0 stage as they improved user interface and features. Now Clickadu provides advertisers with the opportunity to start campaigns with several ad formats, including popunder ads, as well as offers well-figured optimization tools such as SmartCPM.

Also Clickadu emphasizes the conversion trackers integration available, hand-pick bot filtering and fast-response support managers team.

Highlights:

• Audience reach: 5+ billion ad impressions per day;
• Geos coverage: 200+ countries;
• Minimal deposit: $100;
• Minimal CPM: $0.3;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, WebMoney, Paxum;
• Targeting options: country, state, city, connection type, OS, device, manufacturers, model, browser, browser language, proxy.

Regarding all the mentioned above, Clickadu is fully justified to be in first row of the best popunder ad networks!

4. Zeropark

Zeropark is a well-known advertising platform made by Commerce Media Tech, now operating across different ad formats, like pop ads, domain redirect ads and search marketplace ads (premium members only). Zeropark provides a user-friendly self-service advertising solution, which can be intuitively utilised to run ad campaigns worldwide. Plus to that, Zeropark introduced a 30-day onboarding period for any newly signed client.

Zeropark operates popunder ads at CPV (cost per view) model, which charges for a single viewer’s visit, rather than the usual CPM (cost per mille) model, which charges per 1000 impressions. Regarding that, the bids for pop ads on Zeropark are calculated according to the supported model.

Highlights:

• Audience reach: 60+ billion ad impressions per month;
• Geos coverage: worldwide from Tier 3 to Tier 1;
• Minimal deposit: $200;
• Minimal CPV: $0.0001;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal;
• Targeting options: country, region, city, device, OS, browser, RON, source, keyword, multi-GEO.

Despite the not so popular bid model, Zeropark is still granted to hold its place as one of the top popunder ad networks!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. PropellerAds

PropellerAds is a performance marketing platform that has been around since 2011. Now PropellerAds claims to be one of the biggest ad networks with over 12 billion ad impressions daily, and over 32000 active advertisers. PropellerAds is known as a popunder advertising network but it also offers push ads, and other traffic types.

The platform provides an easy-to-learn interface along with optimization features such as SmartCPM and CPA Goal. The main advantage of PropellerAds is the traffic quality, as it’s being filtered by both AI-based anti-fraud technology and manual flagging system.

Highlights:

• Audience reach: 500+ mln daily for popunder;
• Geos coverage: 195+ countries;
• Minimal deposit: $100;
• Minimal CPM: $0.1;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, UnionPay, Skrill;
• Targeting options: country, region, device, OS, browser, connection type, carrier, ISP, browser language, schedule.

Taking all into account, PropellerAds is a very popular platform and definitely deserves to be among the top pop ads networks!

6. Adsterra

Adsterra is a self-service advertising platform that was founded in 2013. Now Adsterra operates with over 40000 partners along with holding its own CPA network. The platform’s main field of work lies within five ad formats, including popunders, in-pages, native ads, display ads and social bar ads. As part of Adsterra’s platform, clients can use APIs to export data and add conversion trackers already integrated with the platform.

Adsterra also provides several optimization tools to boost campaigns’ results, which are Smart CPM, CPA Goal and Custom bidding.

Highlights:

• Audience reach: 30+ billion monthly for popunder;
• Geos coverage: 248 countries;
• Minimal deposit: $100;
• Minimal CPM: $0.1;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, UnionPay, Capitalist, Paxum;
• Targeting options: country, region, city, device, OS, browser, connection type, carrier, browser language, schedule.

Adsterra has taken its niche, but who else if not it to close the fifth placement of the best popunder networks?

7. Kadam

Kadam is one of the largest advertising platforms in the affiliate marketing industry that provides launching clickunder ads. The platform was founded in 2012 and since then started rapidly expanding its coverage, now offering such powerful ad formats as clickunder, push ads, banners, native, on-site and in-app push ads.

Kadam provides a complete self-serve platform with built-in anti-fraud system and analytics tools. Also at Kadam users can utilise a CPA Target feature which automatically adjusts bidding to get as many conversions within the set CPA.

Highlights:

• Audience reach: 10+ billion ad impressions daily;
• Geos coverage: 195 countries;
• Minimal deposit: $100;
• Managers’ assistance: yes;
• Payment methods: bank card, Paxum, PayPal, WebMoney, alternative payment methods;
• Targeting options: country, regions, device, browser, connection type, carrier, ISP, vertical, schedule, language.

8. AdCash

AdCash is an advertising platform, founded in 2007 by european entrepreneurs and now serving over 195 countries. AdCash works with such formats as pop-unders, interstitial, in-page push, native and banner ads. The platform aims to provide the most certified pool of exclusively picked publishers, so that every campaign can become mutually beneficial for both parties.

AdCash ad network’s first priority is to make geo targeting cost-effective, so one of its main features allows you to set 3 bids per country according to traffic performance.

Highlights:

• Geos coverage: worldwide from Tier 3 to Tier 1;
• Minimal deposit: $100;
• Minimal CPM: $0.17;
• Payment methods: wire transfer, bank card, PayPal, Capitalist, Skrill, alternative payment methods;
• Targeting options: country, region, city, device, OS, browsers, models, ISP, carrier, connection type, browser language;

9. Clickadilla

ClickAdilla is a multi-format ad network that was founded in 2017. The self-service platform supports running campaigns in 13 ad formats, including on-click (popunder), push, in-page, banner, tab links, native, in-app and others. ClickAdilla fastly gains popularity as only on popunders the amount of daily impressions is already above 10 million! The range of advertisers is also quite sufficient — over 15000.

Among many ClickAdilla’s features there are two most noteworthy — HotOffers, which allows to get CPA offers just like from a CPA network, and DSP that allows integrating third-party traffic sources while managing on the one platform!

Highlights:

• Audience reach: 4,5+ billion ad impressions daily;
• Geos coverage: 240+ countries;
• Minimal CPM: $0.5;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Paxum, WebMoney, Capitalist, Robokassa, PerfectMoney, CoinBase, Payeer, alternative payment methods;
• Targeting options: country, region, city, device, manufacturer, model, browser, OS, connection type, carrier, browser language, I2P location.

10. TrafficStars

TrafficStars is a multi-format ad network that was founded in 2014. The platforms provides users with a really wide range of advertising formats, which are popunder, push, banners, native, interstitial, video pre-roll, video IM slider and video x preroll. In 2019 TrafficStars went through rebranding, and very recently introduced its own CPA advertising network with in-house offers.

TrafficStars platform is integrated with many third-party solutions including conversion trackers, and offers several optimization tools, for example, optimizer and automated rules.

Highlights:

• Audience reach: 7+ billion ad impressions daily;
• Geos coverage: 240 countries;
• Minimal CPM: $0.1;
• Minimal deposit: $100;
• Payment methods: wire transfer, bank card, Paxum, CoinGate, Capitalist;
• Targeting options: country, region, browser language, device, manufacturer, model, OS, browser, carrier, keywords, proxy.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

11. MyBid

MyBid is a new generation advertising platform that, since the very first look at it, strives to provide maximum user-friendly interactions. MyBid has expanded its coverage across multiple powerful formats such as popunder, in-page, web push, video ads, banners and native.

The platform’s main focus is provision of all needed components to start, like free creatives templates. Also MyBid’s team is really looking into a client-oriented approach, offering assistance from their managers team in terms of launching and running campaigns.

Highlights:

• Audience reach: 5+ billion ad impressions daily;
• Geos coverage: 200+ countries;
• Minimal deposit: $100;
• Payment methods: wire transfer, bank card, Paxum, Capitalist;
• Targeting options: country, city, device, OS, browser, language, ISP, carrier.

Considering all the pros of MyBid, it definitely is the platform to close the first ten places of the top popunder notification ad networks!

12. UngAds

UngAds is a relatively young advertising network that first appeared on radars in 2015. The platform has been improving ever since, now offering a complete self-service platform and advertising on three leading formats: clickunder, push and native. UngAds managed to gather about 500,000 publishers and is still expanding.

The platform features its in-house automated optimization mode which helps compiling whitelists/blacklists and reduces expenses. Plus to that, UngAds is fully compatible for integrating with various conversion trackers.

Highlights:

• Audience reach: 800+ mln ad impressions daily;
• Geos coverage: 190+ countries;
• Minimal CPM: $0.3;
• Minimal deposit: $100;
• Payment methods: wire transfer, bank card, Paxum, PayPal, Payoneer;
• Targeting options: country, city, device, browser, OS, browser language, vertical, carrier, schedule.

13. PopCash

PopCash is a specialised popunder ad network that was launched in 2012. PopCash operates a fully capable platform powered by their own ad server. No wonder they need it, the active publishers amount exceeds 120000! Also the ad network focuses on filtering traffic with both internal and third-party tools.

PopCash also provides an automated rules feature for automated whitelisting and blacklisting, along with an analytics dashboard to closely monitor campaigns’ progress. The bid model of PopCash is CPV.

Highlights:

• Audience reach: 4+ billion ad impressions monthly;
• Minimal CPV: $0.0002;
• Minimal deposit: $5;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Paxum, PayPal, Payoneer;
• Targeting options: country, region, vertical, OS, the rest are upon request.

14. HilltopAds

HilltopAds is an advertising network, first introduced in 2013. The platform operates with the most popular ad formats, which are pops, push, video ads, display ads and direct links. HilltopAds support the CPM model, but CPA model can be accessed upon request. Also the ad network focuses on providing exclusive solutions for valued partners.

On top of that, HilltopAds owns its internal ad server solution, along with in-house anti-fraud filtering and anti-AdBlock technology. Users can also access real-time analysis of their running campaigns.

Highlights:

• Minimal CPM: $0.1;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, Paxum, PayPal, ePayservice, WebMoney, alternative payment methods;
• Targeting options: country, city, device, browser, OS, browser language, connection type, carrier, ISP.

15. AdMaven

AdMaven is an advertising network that first appeared in public in 2012. Since then the platform has been constantly renovating and growing, now having over 25000 publishers and advertisers. AdMaven works across multiple ad formats, including pops, push, interstitial and banner ads. For popunders AdMaven offers a CPV model, which gains popularity for this ad format.

AdMaven’s advertising platform provides an easy-to-use, yet basic solution, which might be enhanced via API integration with other tools. Nonetheless, the AdMaven team is dedicated to providing quality traffic, which they backed with utilising anti-fraud tools and in-house technology.

Highlights:

• Audience reach: 2+ billion ad impressions daily;
• Minimal CPV: $0.0001;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, Payoneer;
• Targeting options: country, device, OS, browser, connection type, ISP, carrier, schedule, browser language.

16. EZmob

EZmob is a complete self-serve advertising network, preserving five most popular ad formats to run campaigns on: pop-under, display ads, push, native and calendar. The platform shows a really rich functionality, regarding setting up and optimizing campaigns, introducing automated tools. Although EZmob operates with many ad formats, the popunder traffic remains their main focus.

EZmob also pays careful attention to clients’ needs in terms of campaigns’ targeting, which are quite broad so that popads can reach all the targeted audience.

Highlights:

• Audience reach: 1+ billion ad impressions daily;
• Geos coverage: 220 countries;
• Minimal CPM: $0.1;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, WebMoney, Paxum, BlueSnap, Capitalist, Payoneer, alternative payment methods;
• Targeting options: country, region, city, device, browser, OS, connection type, carrier, schedule, subID.

17. JuicyAds

JuicyAds is one of the oldest advertising networks, being publicly launched in 2006. Since then they’ve completely renovated the platform, and now are a self-serve advertising platform mostly focusing on Dating niche. Apart from providing the opportunity to run pop-under campaigns, users can also launch banner ads, interstitials and native ads.

JuicyAds is filled with features to improve advertisers’ campaigns, including an auto-optimization tool called Adsistant. It blocks unproductive traffic sources and suggests improvement on targeting parameters to increase CR!

Highlights:

• Audience reach: 1+ trillion ad impressions in total;
• Geos coverage: worldwide from Tier 3 to Tier 1;
• Minimal CPM: $0.3;
• Minimal deposit: $100;
• Payment methods: wire transfer, PayPal, Paxum, ePayService, alternative payment methods;
• Targeting options: country, device, niche, browser, OS, connection type, carrier, language, IPS, schedule, Alexa ranking.

18. ExoClick

ExoClick is an ad platform, working with more than 20 ad formats and providing services across 65000+ web and mobile publishers. The advertising network has spread worldwide, allowing to run campaigns on popunders, push, native, banner, direct click and other ad formats. The platform also features RTB (real-time bidding) which allows to get the best optimal bids for campaigns on auction.

ExoClick is well-filled with tools, both internal and third party. Thus, users can utilise in-house automation tools to adjust biddings according to campaign’s desired CPA or to block non-converting parameters. Also, ExoClick provides an automatic optimisation landing page algorithm to speed up testing.

Highlights:

• Audience reach: 13+ billion ad impressions daily;
• Minimal CPM: $0.1;
• Minimal deposit: $200;
• Payment methods: wire transfer, bank card, Paxum, UnionPay,  alternative payment methods;
• Targeting options: country, region, device, OS, language, browser, carrier, IPS, schedule.

19. AdOperator

AdOperator is another relatively young advertising network since it started only in 2018. The platform works with only the most popular ad formats — popunders, push and in-page push ads. But despite that they achieved really good results in over 3 billion ad impressions per day! Also AdOperator emphasizes the top verticals for working with pop-under ads which are Gambling, Betting, Dating and Sweepstakes.

Among AdOperator’s features users can find the CPA optimization tool which is paired with info gathered by conversion tracking and allows adjusting campaigns to run within desired CPA.

Highlights:

• Audience reach: 3+ billion ad impressions daily;
• Geos coverage: 200 countries;
• Minimal deposit: $100;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Paxum, PayPal, WebMoney, AliPay, Capitalist, Payoneer, alternative payment methods;
• Targeting options: country, language, OS, version, browser, connection type, carriers, ISP.

20. PopMyAds

PopMyAds is a pop ads oriented ad network that provides a solution for in-depth pops advertising. The platform has over 200000 active users and up to 99% consumer satisfactory level! PopMyAds pays close attention to building such a platform that provides users with full control over their campaigns in terms of targeting and bidding.

Also PopMyAds hold a particular focus on popunder traffic sources quality, so they built an advanced anti-fraud solution that filters all proxy, bot and low quality traffic.

Highlights:

• Audience reach: 300+ mln monthly traffic;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: PayPal, and other methods upon request;
• Targeting options: country, OS, browser, source, vertical.

21. TrafficShop

TrafficShop is another veteran ad network that has been around since 2008. During all this time TrafficShop developed and innovated their platform, which now provides launching campaigns on pop under traffic, skimmed traffic, display banners and native ads on both mobile and desktop. The platform is fully compatible for integration with S2S (server-to-server) tracking solutions and guards traffic quality with internal anti-fraud filtering technology.

At TrafficShop you can add multiple landing pages into one campaign, set campaign quality type (a website type) and choose a certain amount of traffic to be received for campaigns.

Highlights:

• Audience reach: 50+ mln daily traffic;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Paxum, PayPal, alternative payment methods;
• Targeting options: country, region, city, language, browser, OS, device, connection type, carrier, ISP, schedule, source.

TrafficShop might be in the very end of this list, but it’s anyway honoured to be mentioned as one of the top pop ads networks out there!

Conclusion

Popunder or clickunder ad networks are a very tight market with various pros and cons for each. Only now, knowing the best offers available, you can choose among the top pop ads networks and define your popunder advertising experience!

We at RichAds have been working with popunder ads since 2019 across multiple popular verticals and know the drill! On our platform you can launch a pop ads campaign on over 220 geos worldwide from Tier 3 to Tier 1. Start earning on pops advertising with RichAds quality traffic right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 20+ pop advertising networks in 2025 (popups & popunders) appeared first on RichAds Blog.

There are several main criteria for choosing the Telegram advertising format, which are important for marketers to take into account.

We’ve highlighted 5 main points that are relevant for any affiliate and will analyze them for each format. Let’s take a look at them and explain the importance.

5 criteria for choosing best Telegram ad formats

1. Content policy and moderation.
   Before launching an advertising campaign, it is important to learn about Telegram moderation rules. The platform has fairly strict content requirements, and non-compliance with these standards can lead to ad blocking. However, there are more loyal types of advertising, so it is better to choose them.
2. Access to the Telegram Premium audience.
   Some types of advertising on Telegram offer access to a premium audience, which is characterized by high purchasing ability and activity. If your goal is to attract this particular audience, it is worth considering the advertising formats that will allow you to interact with it most effectively.
3. Targeting capabilities.
   One of the key aspects of a successful campaign is the ability to target your audience accurately. Telegram provides various tools for reaching the target audience, which allows you to customize campaigns by OS, GEO and other parameters. This will help you reach exactly those users who are interested in your offer.
4. Relevance of the target audience (TA).
   Before choosing an ad type, it is important to determine how well your target audience matches the selected format. Research the preferences and behavior of users in Telegram to make sure that your offer will be relevant and interesting for them.
5. Features for optimization and analysis.
   Effective advertising requires constant analysis and optimization. Some Telegram formats provide tools for tracking the results of advertising campaigns, which allows you to make changes based on the data received, however, there are different possibilities for analyzing the results for different formats.

Based on these five criteria, you will be able to analyze the types of advertising in Telegram and choose the most suitable one to create a successful campaign for your offer.

Three types of Telegram ads for affiliate marketing

Let’s look at the three main types of advertising in telegram and compare them according to the five criteria mentioned above!

Globally, there are three formats — Sponsored Telegram ads or the so-called official Telegram advertising, posts in Telegram channels and chat rooms, as well as advertising in mini-applications, a new format that has recently appeared in RichAds.

Below we tell you about each one and compare it!

1. Ads in Telegram mini apps 

Advertising in Telegram mini-applications is an innovative way of promotion that differs from traditional advertising in telegram, now available exclusively in RichAds.

What does such an ad look like? There are 4 types of such ads at RichAds, those can be push-style banners, interstitial banners or videos, as well as embedded banners. 

At the same time, there is no mark that this is a sponsored ad, which makes it more natural to perceive.

Instead of being placed in Telegram channels, such advertising is integrated directly into the interface of mini-applications, such as clickers, which makes it less intrusive and more organic for users. As for the mini applications themselves, these are games and entertainment platforms created on the bots basis. 

Moreover, we have a unique database of traffic sources, consisting mainly of popular clickers. We offer more affordable prices compared to advertising in channels — CPC starts at $0.015, and the minimum deposit in RichAds starts at $150.

The traffic potential in such applications is huge: many of them have more than 10 million users. At the moment, Telegram’s traffic at RichAds exceeds 70 million users worldwide and continues to grow.

Main features of advertising in mini applications in Telegram:

• Content policy and moderation. 
  The fastest possible moderation and loyal content policy, the thing is that RichAds team has experience in content moderation and adequately assesses the relevance of advertising.
  
• Access to the Telegram Premium audience.
  This type of advertising will allow you to reach any users, both with and without a Premium subscription! It is possible to target only users with a paid subscription, if they are your target audience.
  
  You can also choose motivated or non-motivated audience as well as users with Positive wallet balance.
  
• Targeting features.
  All the most common targets, from the country and OS to the desired language. You can also set up clicks capping per user so that your ad won’t be annoying and you’d pay only for relevant leads.
  
• Audience relevance.
  The audience of the most popular clickers in telegram, most of which have more than 10 million users, so the amount of users is wide, especially suitable for the vertical of Betting, Gambling and Finance!
  
  You can read more about converting GEO and verticals for your target audience here.
  
• Features for optimization and analysis.
  Black and whitelists are available for this type of advertising, they can be requested from managers for a specific GEO and offer. You can also adjust the bids for the desired source using the Micro bidding function.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Sponsored official ads in Telegram

Official sponsored advertisement in Telegram it’s an ad that consists of text that cannot exceed 160 characters in length, and also contains a “Sponsored” bar. 

It is important to note that banners and video ads in this format are not available, and such Telegram ads are shown in channels from 1000 subscribers. This type of advertising redirects the user to the advertiser’s telegram channel, external website or chatbot, if desired.

Such advertising is suitable for promoting various types of services and offers, from the beauty sector to foreign language courses.

As for the price and budget, it all depends on how you decide to run ads. An independent launch requires 2 million euros, which clearly exceeds the capabilities of an ordinary marketer.

Through marketing agencies budgets start at $1,500, and the minimum CPM in Telegram is 2 euros.

Main Sponsored ads features in Telegram:

• Content policy and moderation. 
  The advertising of Gambling, Betting, Nutra and Finance offers is quite strict, such ads often do not pass moderation, because it is considered misleading to users by the platform, and the verification process itself can take from three to five days.
  
• Access to the Telegram Premium audience.
  Such ads are hidden from users with Telegram Premium.
  
• Targeting features.
  They are limited, because Telegram does not collect user data, but the main targets for the country and OS are available.
  
• Audience relevance.
  Telegram takes into account channels with similar topics, but needs to be optimized in order to accurately get to the desired target audience. Such Telegram ads are placed in large channels, from 1000 subscribers.
  
• Features for optimization and analysis.
  There are no features for optimization and analytics, the number of views and CPM are available. Though you can make a so-called whitelist, choose which channels your ads will be shown in.

3. Telegram channel advertising posts

Telegram channel promotion ads is one of the varieties of unofficial advertising in the messenger, which can be purchased either directly from the owner of a particular channel or through advertising agencies.

As for the type and size of advertising, there is no special standard, each owner has its own prices and formats. Classically, this is an advertising post, limited by the number of words at the request of the owner, and can include photo and video content on demand. 

It can look as native as possible, in the form of a recommendation from the owner or as an advertising post, it all depends on the agreement with the owner or agency.

Before choosing a specific channel on your own or through an agency, it is important to study its subject matter and audience engagement. You can also request statistics from the owner about the dynamics of subscribers growth and the number of unique views on posts.

If we talk about budgets, everything is individual and depends on the size of the Telegram channel, the ER and the estimate of the subscriber’s value from the exchange or the channel owner.

Main Telegram post ads features:

• Content policy and moderation. 
  Everything is by agreement, different channels accept different types of advertising, but agencies may have strict rules, it is important to clarify in advance.
• Access to the Telegram Premium audience.
  Posts are visible to users with Telegram Premium, but it is impossible to target them only.
• Targeting features.
  They are quite broad and include all the most common types of targeting.
• Audience relevance.
  You can choose the appropriate telegram channel for the post yourself, so the relevance depends on your subjective assessment of the potential audience, you can set it as accurately as possible.
• Features for optimization and analysis.
  There are no features for optimization and analytics, the number of views is available, you can request additional data on clicks from the owner.

Now you know what types of Telegram advertising exists, and you can compare them according to 5 main criteria and make your choice.

Best ways to work with ads in mini-apps in Telegram

Most types of advertising in Telegram have been around for a long time and are not something new for marketers and potential customers, which cannot be said about the format of advertising in mini applications from RichAds.

Let’s figure out how to get the most out of this exclusive format, we have collected our insights on working with this type of ads.

5 tips for launching ads in Telegram mini apps

1. Use at least 5 creatives. 
   As with any other format, A/B testing is very important, be sure to use different texts and icons to find the most converting approach.
2. Don’t narrow down your targeting settings.
   With this format, it is important not to narrow down the OS and the user’s language at once in order to assess who clicks on your ad and find your target audience.
3. Choose a budget strategy that will increase traffic volumes.
   It is important to add at least $30 for daily tests in order to get enough volumes for analysis and optimization, as well as choose the budget type ASAP — as soon as your bid wins the auction, you will receive traffic. This will help to increase the volume by up to 35%!
4. Set up the tracker in advance.
   RichAds has integration with the most popular trackers on the market, that are planning a separate template for the new format, but for now the push template does a good job with a new type of advertising in Telegram. This stage is very important for further optimization and CR increase!
5. Optimize your campaign with the help of black and whitelists.
   This final stage of campaign analysis is very important. With the help of black and whitelists, you can disable expensive or ineffective sources or target only the most relevant ones. Whitelists can be requested from the manager for free if you make a $500 deposit. He will also provide you with free creatives!
   
   Another feature for optimization is Micro bidding, it allows to adjust bids for specific sources, increasing your CR and reducing campaign costs.

Conclusion

The audience in Telegram is really wide and open to new types of advertising, especially if you know exactly how to work with them.

Be sure to test the exclusive format of advertising in Telegram mini-apps from RichAds to get fresh converting traffic today!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Best types of Telegram Ads for affiliate marketing in 2025 appeared first on RichAds Blog.

Stay tuned to know all the secrets on promoting Gambling ads in Brazil!

4 Reasons to Launch Gambling offers in Brazil

Being the largest country in LATAM region with hugest population, Brazil is claimed to be a sleeping giant that is about to wake up in terms of iGaming vertical. The reasons to launch Gambling ads in Brazil are quite transparent and backed by stats, we’ll enumerate them below.

Significant Market Growth

According to Delasport survey, the estimated iGaming market size in Brazil was $2.1B in 2022 and is expected to grow to 2.6 billion by 2026. Furthermore, the amount of people using the Internet in the region has grown by 10% since 2018 and the trend is bound to continue. 

Recent legalization

There’s hardly a thing that marketers wait for more than online casinos being legalized in Brazil.

In December 2023, the bill on iGaming regulations in Brazil was finally approved, it will legalize many Gambling activities in the region, including online casinos and betting.

The Brazilian Chamber of Deputies has already passed a law on the regulation and legalization of Gambling in the region, and it finally came into force in 2024!

Interested Audience

The main point marketers pay attention to when it comes to a new market is the amount of target audience involved in similar activities. When it comes to Brazil, the majority of people love Gambling and do it for entertainment, to be precise it’s 67% of target audience, according to Grupo Globo.

Digitalization and alternative payment trend

There has been a huge trend on spreading digital payment methods in Brazil as well as the beginning of 5G networks rollout in Brazil. These facts open a lot of opportunities for online gambling activities in the country. 

What’s more, crypto payments show no signs of slowing down, the amount of cryptocurrency ownership increased from 4.9% in 2020 to 7.8% in 2021, which is impressive growth.

Casino player in Brazil: who is he?

It’s crucial to know your target audience before diving into the launch of Gambling ads in Brazil, that’s why we consulted an expert to learn all about a typical Brazilian player.

Oleksii Arkhymovych

Affiliate manager, MyLead CPA network

The target group for the region is divided into men and women, obviously. To be precise, women actually play casino more than men in Brazil, 63% of women are more interested in such activities than men. The average age of a typical gambler is 25 to 45 years in this region.

The main reason why they play casino is that they want to become rich and win a fortune. It’s due to the fact that the majority of the population earn a little amount of money and have quite low income. 

Anastasia Kazakova

Chief Commercial Officer, RichAds

From the point of view of RichAds advertising network, we also see that the audience in Brazil is quite young, on average from 18 to 34 years old.

However, the situation is quite even in terms of gender, men and women are equally interested, so I advise you to conduct tests to determine your target audience, segmentation using creatives is a great option!

Another tip for identifying your target audience is A/B testing of different landing pages, try running several campaigns with different links. For example, you can use one landing page with a registration form, and another with interactive elements like the wheel of fortune, and then compare the metrics.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Payments and payouts in Brazil: main peculiarities

Kirill M.

1win Partners Affiliate Team Lead

Boleto was the most popular payment method in Brazil but for the last two years Pix became more popular there. To be precise, about 90-98% of all payments in Brazil are made by Pix. So, if the casino product has Pix, the player will deposit easily without any problems. It’s really simple and user-friendly, as it’s just a one-page payment. Personally, I think Pix changed the Brazilian market.

Also, I advise you to take a look at the payouts before choosing an offer. Don’t believe in the really high payouts. My suggestion start from the average or maybe low payouts, so an advertiser oran affiliate network can increase them.

When you see about $70-80 payout for Brazil, try to check minimal deposit. As if you see such high payouts, there’s a big chance that the minimal deposit will be over $10 like $10-20 or even more. 

Oleksii Arkhymovych

Affiliate manager, MyLead CPA network

Personally, I’d advise to start with Brazino offer as the KPI is softer. Check minimum deposits —I believe that the minimum deposit over 5$ is too much for this GEO. It shall range from 2 to 5 dollars. What concerns payment methods, it’s crucial for offers to have Boleto Bancario in my opinion. 

Best traffic sources to choose for the bundle

Experts claim that there are many converting sources for getting Gambling traffic in Brazil this year,  starting from the most common such as Google and Facebook to less popular ones like Twitter, Instagram and Youtube. They work quite well yet there are some restrictions that need to be bypassed by cloacking and other time-consuming hacks. 

There are also alternative traffic sources that have less competition and need less effort and hassle when it comes to restrictions. We’ve identified two of the best at RichAds — pop and push ads.

• Pop Ads.
  If you are just starting to drive traffic to Gambling in Brazil, a great option to start with is pop ads. It is ideal for beginners, because the setup is very simple and no creatives are required. Just add a link to your offer, basic targeting and the campaign is ready!
  Moreover, the price is as affordable as possible, the cost per thousand views in RichAds for this geo starts at $1.8. Accordingly, you do not need a large budget to launch, and the profit can be enormous.
  
• Push Ads.
  Since 2018 push ads have a real high CR for Gambling and show no signs of slowing down in 2025. The most magnificent part of this format is that there are no restrictions — you can use any texts or creatives. Also the prices are really affordable, while volumes for Brazil at RichAds are about 35 millions daily. 

Volumes of traffic at RichAds for Brazil in 2025:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

3 Tricks to launch a casino offer in Brazil

Now as you know why to promote Gambling ad campaigns in Brazil, it’s crucial to understand how not to waste a daily budget and promote Gambling in Brazil wisely. There are several universal tips that can help you to earn a great deal of money on the bundle.

#1 Stick to Premium sources

This is the best hack to getting started with any campaign, casino for Brazil is no exception. The thing is that the Premium group of sources comprises all the best converting sources that has already been checked on their efficiency and showed best results.

The CR of this group is higher than of other ones, so it’s always better to choose it for the start, then scale with other groups — Standard, Remnant, and New.

Important: in order to achieve the maximum result from your campaign, even at the early stages, we recommend taking a whitelist of the most converting sources for your geo from the manager. Thus, your campaign will run only on relevant sources and provide you with maximum profit.

#2 Check stats with Optimizer

That’s actually a great trick to save time, Optimizer allows you to manage all the targeting from the stats page, this way you can economize a lot of effort on rechecking statistics and then editing the campaign.

You can even manage black- and whitelists and Micro bidding with the Optimizer page as well as sort and review statistics by different parameters.

#3 Automate optimization processes

Obviously, manual optimization is an outdated practice in 2025, so it’s high time to pay attention to AI tools that can simplify this process for you. There are several ways to do this at RichAds:

• Automated Rules.
  This function allows adding non-converting or too expensive sources to blacklist automatically. You just need to set a rule that suits your campaign, for instance, if a source spends more than two conversion prices and doesn’t bring any leads, it needs to be turned off.
  
• Performance Mode.
  Another feature that automatically does sources sorting for you. The greatest thing about it is that no tracker is needed to set it up, you just create an ordinary campaign and the tool creates and renews black- and whitelists for it daily without any actions from you. The results are impressive — CR can boost by 253% while CPA can lower by 79%.
  
• Target CPA.
  Due to this function, you can get the desired cost per conversion easily, the algorithm creates Micro bidding, black- and whitelists automatically according to your desired CPA. No efforts from a marketer are needed, just creating a usual push or pop campaign. 

More guides on Gambling ads in other GEOs

Read more guides on various GEOs for Gambling at RichAds:

• How to gain Gambling traffic in Malaysia? Top insights;
• How to gain Gambling traffic in Indonesia? In-depth overview;
• How to gain Gambling traffic in the Philippines? All secrets revealed!;
• How to launch Gambling in Brazil: learn expert insights;
• How to gain Gambling traffic in Bangladesh?;
• How to gain Gambling traffic in Vietnam?;
• Proven ways to promote Gambling in Latin America;
• Online Gambling in Indonesia: Everything you need to know;
• Is online casino legal in the Philippines? Main info for affiliates;
• How to gain Gambling traffic in Thailand? Expert tips;
• Promoting Gambling ads in South Africa: best practices.

Conclusion

Now you know why Gambling in Brazil is such a fruitful bundle, make sure you follow all the experts advice and get ready to gain profit.

It doesn’t matter if you’re a professional or a newbie, this is a golden combination that can bring you skyrocketing ROI and CR.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to launch Gambling in Brazil: learn expert insights appeared first on RichAds Blog.