Saint Valentine’s Day is coming. This feast is definitely the best for toys’, sweets’ and flowers’ sellers.

Nevertheless, affiliate marketers will take profit as well. What is the best way to run Dating offers on Saint Valentine’s Day? It’s time to look into our guide! There are secrets of successful push ads dating campaigns, creatives’ examples, and best geos, prepared for you by RichAds ad network.

How to choose a traffic source for dating offers

Affiliate marketers used to choose pop, push, or Facebook traffic for dating offers. Facebook works great with dating offers due to the wide range of targeting options but the price for this kind of traffic is quite high. If you just start running campaigns and can’t spend large budgets try to launch dating campaigns using pop or push traffic. 

Pops provide the greatest user coverage and low bid price. It’s a nice option for the newbies in affiliate marketing. Besides, pop traffic will give the possibility of easy testing, because it consists of just one important element — the landing page.

In this article, we will refer to the most user-friendly format of dating offers’ promotion — push traffic. Why push ads are good for dating? Push notification itself allows communicating head-to-head because the message is addressed directly to one person. You can’t get such an impact using other traffic types. It’s appropriate for private communication which is exactly dating.

Affiliates can also read the article about Dating advertising platforms to choose the one for your needs.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run Dating push campaign

The crucial element of successful conversion with push ads for Dating is creative. For the Dating vertical it’s essential to make it maximum close to real communication. Choose pretty photos of real people but not fashion models. The more push notification is similar to the message from a real person, the higher the possibility of conversion is.

Coming up with creatives you will be interested in how competitors promote their offers. The best solution for this vertical is not to choose photos that others are already using. Just imagine how strange it is when the user gets different messages from the same girl. It’s all because a few affiliate marketers have launched campaigns with the same creatives in one ad network. In this case, the possibility of conversion tends to zero.

To show up a winner in the Dating vertical it’s important to change creatives regularly!

Trends of push advertising in Dating

Now let’s move from theory to practice. How to start push ads Dating? Start with preparing different creatives.

Special for you we’ve prepared 11 approaches for push advertising in the Dating vertical. Unfortunately, push notifications network can’t divide traffic into men and women.

According to our statistics, the audience is split approximately by 60:40 in favor of men. That’s why we recommend making creatives for dating focusing on men.

Top converting approaches to push creatives for Dating vertical

The key point of using push notification for Dating is a format of a private message. It’s one of the most successful ad formats for Dating: maximum personalization and engagement.

Remember one thing: the girls on the push-notification, the pre-landing, and landing page should be similar to each other. If the landing page assumes a chat-bot with messaging where the girls send out her photos, it would be strange to see photos of another girl there.

Approach 1

Focus on the user’s moral integrity in the creative description: loneliness, urge to communicate and get acquainted. Getting into the user’s “pain point” will help you increase CTR.

Approach 2

Disguise the main text of the creative under an informative article that tells users about new ways to find a couple or dating options.

Examples:

• “7 ways to find a soul mate”;
• “5 options for the perfect date”;
• “10 messages to help you meet in social networks”.

Approach 3

Add the phone number of the girl who is asking the user on a date to the creative. You can localize the creative by the number format — it must match the format of the country’s phone number that you have chosen as the geo.

Approach 4

Imitate a new message via creative. Select the icon of the messenger popular in particular geo as an icon. Messages with photo attachments work best. As a rule, they collect most of the clicks.

Approach 5

Popular social networks with photo content work well in the dating vertical, so you can use the Instagram icon on creatives. Photos of models will help attract attention if you offer to click on a creative and go to a profile with many similar shots.

Approach 6

Focus on the nationality of the girl whose photo you are posting on the creative. For example, Latin American women are popular worldwide, and such creatives will work especially well in the USA.

Approach 7

Create a simulated voice message from a beautiful girl. In the title of the creative, write the name of the girl who is sending the message, and in the description, specify the length of the message (in seconds).

Approach 8

Popular dating apps can be used as an idea for a creative. For example, a user can receive a message on Tinder, the icon of which can also be used on a creative.

Approach 9

In the creative description, you can specify the name and age of the girl who offers to meet. This way, you can approximately define the desired age category of your potential audience.

Approach 10

Simulating a video on a creative increases the CTR, so you can overlay the video play icon on the main image and select YouTube as the icon.

Approach 11

Specify the country and age limit on the creative. The 21+ limit will invoke curiosity, and you can choose the geo of your campaign as the country. It’s an excellent option for personalization. Also, you can check out our guide on how to promote Dating offers with native ads!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to choose messages’ language

One detail can spoil the dating. It’s a language. Of course, English is widely spread but the results will be better if you launch campaigns using the native language. 

But what to do with multi-language countries, for example, India (Hindi and English), Canada (English and French), Belgium (French, Dutch, and German), or South Africa (11 official languages?)? Some countries have one state language but English there is also used, for example, United Arab Emirates. 

At RichAds you can set up targeting according to browser language — make creatives in different languages and you will reach “your” audience. 

Anyway, you should know the audience of the offer as well as mind language peculiarities. Even in Western Europe, not everyone speaks English. Referring to the native language may sound more loyal.

Check our previous article for top 5 services for translation.

Secrets of choosing successful GEOs for Dating

The choice of converting GEO for your offers is already half of a success. Experienced affiliate marketers will assure you that there is no definite set of GEOs that will always be profitable. Affiliate marketing is a changeable sphere. What works well in one country today, tomorrow may not convert at all. 

Our experts say that Western Europe, the USA, and South Korea are the countries where the Dating vertical shows great results for a long time. Other countries need testing and different approaches. There are cases where not very popular GEOs have shown good results just because the competition was low there. 

How to increase CTR for dating offers

Personalization is a key to success in the Dating vertical. How to get it working with push notifications? Except for private messages and real selfies you can mention the city of the user. It’s a cool trick to show that your match is not so far away. 

Each user will get a push notification indicating his city, for example, “Are you from London? Let’s meet each other!”.

Include macros [CITY] in the headline or message and the system will add the name of the city in the push notification. 

Find 30 Ad Strategies to Increase CTR find here.

And, finally, the last tip: before starting to run dating offers, ask your affiliate network whether they accept leads from push traffic. CPA networks may have their preferences in traffic sources. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Dating push ads guide with tips and creatives appeared first on RichAds Blog.

What is Dating traffic?

Dating traffic refers to the traffic that is directed towards dating websites or apps. The types of Dating traffic can be divided into two categories — mainstream and non-mainstream.

Mainstream (or casual) dating is usually driven to the so-called “white offers” like dating apps or websites, while the category for grown ups targets websites specifically with sex dating or other related content, like webcam or porn sites. Both of the traffic types are unique and require a specific approach that we’ll discuss later on.

Peculiarities of Dating Traffic

Dating traffic is different from other types of traffic because it is highly targeted. People who are directed towards dating websites or apps are specifically looking for a long-term or short-term partner.

There are two main points to pay close attention to when choosing an offer to drive traffic to — population and GEO peculiarities.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Target audience of Dating apps and sites in 2025

According to the latest data, male users are more likely to register on dating apps or websites than female ones, which may turn out to be a surprise for many marketers. Another unusual fact is that middle-aged people are looking for a partner more actively than younger generations.

All of the data needs to be taken into account when preparing promotional materials for this or that app. However, it’s necessary to recheck the information for a specific GEO that you’re advertising dating websites on.

Age range can also depend on the Dating app you’re promoting, so researching the peculiarities of your target audience is the first step before getting down to actually buying traffic.

Most popular GEOs to drive Dating traffic to

Despite the fact that Dating niche is very popular everywhere, there are GEOs with greater volumes and more engaged audience, remember this when you actually buy dating ad traffic.

According to Statista, the USA, China, India, Japan and the United Kingdom generate the most online dating revenue, so those GEOs need to be taken into consideration when choosing an offer to drive traffic to. 

RichAds tip: it’s better not to rush with Tier 1 GEOs when it comes to Dating vertical, as the price of traffic is higher and it may not pay off. Test Tier 2 or 3 for a start, but make sure you check the available volumes via Predictor or ask for your manager’s advice.

Top 3 traffic sources to run Dating ads: insights from RichAds

Due to the extreme popularity, dating traffic is highly competitive. This makes it challenging for affiliate marketers to gain traffic for their dating websites,especially if they use the most common traffic channels.

At RichAds we’ve identified the best three sources of traffic — push, in-page push and native ads. All of them allow dating traffic without any restrictions and pre-landings required!

1. Push Notifications 

Push notifications are alerts that appear on a user’s device, such as a smartphone or tablet as they agree to receive such notifications. They are sent by websites or apps to notify users of new content or offers. 

Push ads are an effective way to gain dating traffic because they are highly targeted and personalized. They create an effect of a real message of a person from a dating website and encourage a user to click on them. 

Furthermore, they’re really easy to set up, just creatives and simple targeting are enough, while the price is more than affordable — it starts from $0.005.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. In-Page Push 

In-page push is a type of push notification that appears within a website or app. It is similar to a pop-up, but it appears within the page instead of on top of it, no subscription is needed from a user in this case. 

Such ads are less intrusive and allow targeting iOS users. All the rest is very similar to push ads, just make promo materials, choose desired GEO and targeting, and you’re all set up, no complications at all! In terms of prices, such ads are even cheaper than traditional push notifications.  

3. Native Ads 

Native ads are advertisements that blend in with the content of a website or app. They are designed to look like a part of the website or app, which makes them more user-friendly and engaging than traditional ads. 

This format is quite new at RichAds but it has already shown the highest CR for Dating vertical, so it’s certainly worth testing for such offers.

Affiliates can also read the article about Dating advertising networks to choose the one for their needs.

Tips to increase dating site traffic in 2025

Once you’ve chosen traffic sources and GEO as well as analyzed target audience, it’s high time to get high volumes of quality traffic.

Our team has collected several main tips to increase the CR of a Dating campaign and is ready to share them below.

Choose the most converting creatives

When it comes to Dating niche, the amount of approaches to creatives is endless. The ideas you can use include:

• Direct message from a man or a woman;
• The imitation of a voice message to intrigue a user;
• Logos of popular dating apps that offer subscription discounts;
• Story of a person who found a lifetime partner via an app;
• Accent on enticing photos;

RichAds tip: Make sure you use at least 5-10 creatives per campaign, this way you can test all the possible approaches and see what works best for your offer.

Use ready-made whitelists

If you want your campaign to bring great results, it’s better to target only the sources that already have proven efficiency.

Our managers can prepare and tailor the list of Premium sources for your specific needs like GEO and offer and ensure that they will bring conversions to your desired price.

Calculate the best bid 

Choosing a bid can be a challenge for many marketers, as if it’s too high, you risk overspending your daily budget or have low volumes if the bid is too low.

To avoid both of the problems, you can either ask your manager for the best bids for a specific GEO, or apply Predictor to evaluate volumes you’ll get per each bid.

Apply Automated Rules

Last but not least, automating your optimization is the key to decreasing your expenses and boosting the income.

The Automated Rules algorithm works in the following way — you set up a rule according to your desired cost per conversion so that all the sources that are too expensive or non-converting will be turned off. This way your campaign will be optimized automatically on a daily basis.

Conclusion 

Dating traffic is a niche market that requires a different approach than other types of traffic. It is highly targeted and competitive, which makes it challenging for affiliate marketers to gain traffic for their dating websites. However, push notifications, in-page push, and native ads are three effective ways to gain dating traffic. 

By understanding the peculiarities of dating traffic and using these strategies, you can increase CR for your dating website and increase your revenue as an affiliate marketer.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to Gain Dating Traffic? appeared first on RichAds Blog.

Top 10 Dating Ad Networks
RichAds
PropellerAds
Adsterra
MGID
Advertise.com
ExoClick
HilltopAds
MyBid
Zeropark
Adcash

In the end of the article we’ll provide you with a detailed comparative chart of dating ads platforms with all the important criteria. Check it out!

Criteria on choosing the best Dating ad networks

So, how do you make the right choice when it comes to selecting an ad network with the top-notch dating traffic?

Below we’ll compare all the 10 ad networks on the 7 criteria, you’re the one to decide which one to test first!

Criterion#1: GEOs selection 

One of the most crucial things when it comes to choosing dating networks for advertisers is the amount of GEOs available. Obviously, none of the networks provide volumes for all the countries, but it’s vital to check if the most trending GEOs are included. 

In some cases, it’s possible to check daily volumes a day to know for sure, for instance, using Predictor or Insights sections that you can find at RichAds advertising network.

“-” no information in open sources

Important: when choosing a dating advertising platform, make sure it provides the GEOs your offers are compatible with. The more countries it offers, the better!

Criterion#2: payment methods

Convenience is the key when selecting the best of all the online dating advertising platforms. Make sure the payment options they have are suitable for you, it’s perfect if there are several ones that fit into your desires.

“-” no information in open sources

In case an ad network doesn’t offer your desired method of payment, you can always consult an account manager to learn about alternatives. Don’t hesitate to ask!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Criterion#3: fraud prevention

No one wants to get fraudulent traffic, doesn’t matter if those are dating networks for publishers or advertisers, high-quality leads shall be a priority. Check what’s used for prevention of bot traffic and learn if you’ll get a refund in case something’s wrong with this or that site or publisher.

It’s great if a network uses combined anti-fraud techniques, double-checking proves that a platform cares for customers and their brand image.

There are several ways to check the quality of traffic — in-house services and external assistance, it’s better to use both, for instance, RichAds applies these principles.

“-” no information in open sources

Criterion#4: targeting options 

Targeting options shall vary for a marketer to cover a very specific or broad audience. One more criterion which works by the rule “the more, the better”. If an ad network has various targeting options, it would be easier for a marketer to optimize a campaign and cut off his expenses.

One of the most crucial options that need to be everywhere are GEOs, including cities and regions, devices, browsers, and OS. Others are optional, though may be very fruitful in determining a TA, like IP targeting, for example.

RichAds Team

Pay special attention to frequency cap, it helps not to annoy users and show them ads as often as you believe is suitable. 

“-” no information in open sources

Criterion#5: minimal deposit and bid

Deposits vary from network to network, though you shall remember that adding less than $100 to your account is pointless.

What concerns the minimal bid, this info needs to be checked in advance. Of course, it’s less likely that you will start a campaign with the minimum price and expect to get huge volumes, but you need to be aware of the overall pricing of a net.

“-” no information in open sources

Important: minimal bid is a starting price of an RTB auction, there’s a very little opportunity that your campaign will get traffic if you start with it. It’s always better to consult a manager on the best price for your GEO or use Predictor tool.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Criterion#6: traffic sources

If there’s anything that matters for a marketer even more than payment methods, it’s certainly the traffic sources that are available per ad network. Choose those networks that offer the most diverse and profitable ad formats for Dating promotion that have proven their efficiency through the years.

Pay attention to traffic sources that have :
Best bids,
Nice traffic volumes,
Suitable verticals,
Simplicity of setup.

“-” no information in open sources

Criterion#7: optimization tools

This might be one of the most important criteria, as optimization is a daily and sometimes tiresome task for a marketer. As long as it’s done manually, of course. That’s why a great network would try to simplify the life of an affiliate marketer and provide him with the tools to optimize the process. 

There are several AI features that are offered and implemented by ad networks in 2025. For you to have a deeper understanding, we’ll enumerate all of them.

1. Micro bidding. The bidding tool of these advertising platforms allows to customize bids per specific sources, resulting in potential cost savings. By adjusting bids for traffic sources that perform well but are too expensive, advertisers can optimize their campaigns and achieve better results.
   
2. Automated Rules. Due to this feature a marketer can get automatically generated blacklists according to his own conditions. Again, no effort is necessary, just create a rule and see how too expensive or non-converting sources are turned off.
   
3. Target CPA. An algorithm that automatically makes black- and whitelists as well as Micro bidding to fit into the desired cost of conversion. It’s easy to set up and doesn’t require any efforts from a marketer.
   
4. Performance Mode. That’s an AI tool that also aims at reducing costs per campaign by automatically updating black- and whitelists daily. The main perk of it is that no tracker is required, the algorithm will find the best converting sources without setting up the postback.

“-” no information in open sources

Bonus criterion: education materials

That’s not necessary for a network to have a great amount of education materials. Though, if it does have something fruitful to offer for a marketer, it looks even more luring. The more expertise is shared by a net, the more trust it can gain from advertisers.

For instance, a dating ad network can provide advertisers with the following materials:

• Blog. That’s the heart of an ad network, where all the expertise, recommendations and tips are stored. The more articles on various verticals and ad formats, the better it’s for the marketers’ education.
  
• Youtube channel. Basically, it can contain anything — expert interviews, webinars, podcasts as well as video tutorials on various affiliate marketing topics. For instance, at RichAds you can watch Ads&Grans videos, those are interviews with different industry professionals.
  
• E-books. Those are materials that have gathered all the knowledge of a platform’s expertise in one place. All in all, it’s one more way to prove that a net knowledge is in-depth while providing marketers with useful tips.

Check out top cases on RichAds traffic:

• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer on Canada with 23% ROI on push ads
• Gambling offer in Bangladesh with 119% ROI using pop ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best dating ad networks: detailed comparative chart

We’ve gathered all the information on the best dating ad networks in one comparative chart below. Find all the criteria in one place for your convenience!

“-” no information in open sources

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 10 Dating ad platforms for affiliates in 2025 appeared first on RichAds Blog.

In the affiliate marketing pre-landing pages perform as a boost for ad campaigns, as they warm-up the audience for the offer and provide a first step to it. But what approaches exist for pre-landers? Do verticals affect the way a pre-lander should look?

RichAds ad network‘s team will get into prelanders for top verticals in the affiliate marketing, and determine how to utilise them.

In this article we will tell the purpose of pre-landers, share tips on creating pre-landing pages, and show pre-landing page examples in the affiliate marketing.

Why do we need a pre-lander?

In the affiliate marketing, a pre-landing page “warms up” the audience before they perform a desired action. It helps the users to get familiar with the offer and highlights why they need it.

Prelanders are commonly used for advertising with popunders, since there’s only one creative needed for pops — a landing page, pre-landing pages serve as a doorway to get audience warmed-up. Prelanding pages are also used to promote with native ads and push ads. In either case, pre-landers aim to ensure engagement with the offer and further intention to proceed.

What does a pre-lander do?

1. Increases user’s interest in the product
   Pre-landers aim to make the first interaction with the product as much engaging as possible. They provide a highlight of the experience people expect to get in the offer the most.
2. Provides comprehensive information
   Prelanders present the offer in a shortened yet illustrative manner, so that users can get a fast hint on the product.
3. Clearly demonstrates the results
   Sometimes pre-landers present not only the offer but the expected outcome of its usage. That increases the value of the product in the eyes of the audience, as they get the picture of it as a whole.
4. Increases motivation resulting in getting leads
   As pre-landers perform all the actions to advertise the offer in the stage before actually getting to it, the more they get — the higher the motivation is to use it as they see it.
5. Eliminates untargeted traffic
   With pre-landers the audience is more likely to get the main idea of the offer and what to expect next. That results in increasing conversions from the already interested part of users, and filtering the part that is not the targeted audience.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What should we consider while creating a pre-landing page in the affiliate marketing?

Since a pre-landing page serves as a doorway from the ad to the offer, it’s important for a prelander to make the right impression on the audience. In order to increase the performance of the pre-landing page, you may consider the following: target audience portrait, providing reviews for the product, and approaching via storytelling.

1. Determine the target audience

First, you need to define the portrait of the audience you want to target by the prelander. You might start off with what the targeted audience expect from the offer, what outcome they want to see, and how to show all of that in a maximum efficient and representative manner. This way, it will be easier to create a unique selling proposition and highlight the benefits that ‘hook’ the user, hence, securing guaranteed lead generation.

Also, a well-compiled pre-landing page increase the CR as you can utilise different approaches to the every bit of the audience.

2. Provide a showcase of warranties or reviews

Usually, to increase audience loyalty, product reviews are posted on pre-landing pages. You can also build customers’ trust with:

• product certificates;
• medically confirmed product safety;
• celebrity interviews;
• reviews and feedback from opinion leaders (e.g. a world poker champion);
• warranties on the product or results.

3. Utilise storytelling

It is a marketing tool that uses cases and stories to encourage the target audience to perform the intended action. Simply put, tell the user an interesting story about your product.

Try to avoid:

• humor, otherwise, the user will quickly lose their trust in the product;
• aggressive encouragement and cheesy calls to action;
• obvious deceptive practices and scams.

Pre-landing pages examples for 10 top verticals in the affiliate marketing

In this part we will show some examples and approaches of pre-landers in the affiliate marketing. Note, that prelanding pages for verticals might vary in the terms of functionality of the pre-lander or approaches of the ‘hook-up’.

We will show examples of the pre-landing pages for following 10 affiliate marketing verticals:

1. E-Commerce

The purpose of the pre-landing page: to show the catalogue of the most interesting products; imply the idea how easy it is to purchase; demonstrate that users even win by buying here at these prices.

Pre-landers for E-Commerce offers vary depending on the product, but the main is pretty much the same — demonstrate the product and make an impression that it’s an exclusive offer. Mostly, such prelanders contain a listing of the most interesting products, sometimes paired with big bannering ‘Sale’ header.

For example, the pre-landing page looks like a website shop with the most interesting products. Such pages provide a full legitimate appearance, showing the goods and a way to buy them straightaway. Generally speaking, the pre-landing page looks like a full-fledged commercial website. The buttons on the page offer to go to the official website of the manufacturer or supplier to order the product.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Gambling

The purpose of the pre-landing page: to demonstrate that online casinos are easy money and interesting simple games; let feel the courage of games; show how many bonus and welcoming prizes they might be getting.

Pre-landers for Gambling vertical offers usually consist of two types: a free-spin wheel or a welcome bonus page with a simple registration form. A free-spin wheel (also known as a ‘fortune wheel’) encourages users to take a first step, which will cost them nothing but promises a lot of bonuses in the end. A bonus promising page will also do, as users can see what they will get straight away in a highlighted and clear form right above it.

For example, the pre-lander is designed as a free online game. After passing it, the user will get a bonus when registering or making a deposit. Upon the victory, the user would want to play more, which means that they are ready to become a lead. On the pre-landing page, you can place a tempting offer with a button saying “Play Now” or “Hit the Jackpot”, etc.

3. Sweepstakes

The purpose of the pre-landing pages: to motivate the user to become a lead; to convince them that they don’t lose anything. On the contrary, they might get a valuable prize.

For Sweepstakes offer a survey-themed or quiz oriented pre-lander is considered to be the most popular option. Such prelanding pages allow users to engage with the offer via an illustration that they make an effort to be selected, thus potentially getting an increased chance to win the prize.

For example, you can use pre-landing questionnaires for Sweepstakes: “Are you satisfied with your phone?” The pre-landing page button leads to the landing page and can encourage users to take action: “Win a new phone.” Sweepstakes for pre-landing pages can look like a gift shopping page. The buttons, of course, will lead to the landing page for the user to register or fill out the participation form to enter the giveaway.

4. Nutra

The purpose of the pre-landing page: show the real results after using the product. You can use before/after photos, opinions of doctors, comments, analysis of the ingredients, and overviews of the product’s properties.

For Nutra offers pre-landers serve a purpose of showing a science-based approach behind the distribution. Such pages advertise via illustrating how much of a research put into the development of the product and covers all the questions people might have for it in advance. This approach builds a trust around the product, proving it’s what it claims to be, and that it can be clear about that. Users get a feeling they have enough knowledge and are ready to perform a targeted action.

For example, the landing page example contains a common for Nutra advertisement in the affiliate marketing ‘science-research’ of the product. It can show all the back data, provide credentials of the specialists, touch related topics on physiology in a simple manner so that it remains comprehensible. Practically, such pages look like a research article, leading users to feel that they’re getting as much as a doctor’s appointment treatment. The buttons on the page redirect users to the website where they can purchase or place an order.

5. Gaming

The purpose of the pre-landing page: to show the graphics in all its glory; to make users interested in the gameplay.

For advertising gaming offers the pre-landers with a simple depicting of the game are considered to perform the best. Users must get the idea of how entertaining or unique or advanced the game is, but making sure it’s only one step away from playing it. The bridge between seeing the page and playing the game must be presented as a matter of seconds.

For example: on the pre-landing page, there might be colorful screenshots, a promotional video about the game, a small description, or a choice of choosing a playable character. Usually, it’s a single-page pre-lander, and the button says “Play” or “Download”.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

6. VPN

The purpose of the pre-landing page: to show the need of the VPN service; to demonstrate the benefits of daily VPN usage.

For VPN offers the prelanders provide two advertising opportunities — highlight the need of VPN and the benefits of it. First approach is to demonstrate how restricted the internet surfing can be without VPN, what servies are out of reach without it, or what problems might come if it’s not used. The second one mostly relies on showing how beneficial a VPN usage on top of what users experience on a daily basis. Both make people think of situations related to VPN, such as online privacy, comfort and enhancements.

For example, a prelander might highlight that without VPN an internet connection might be not secure, or even is in danger right now. Or it might highlight that with VPN one can access features that ensure privacy and global access to the most used sources. All of that usually is demonstrated with a logo of the product, short but catchy description in a few points and download button that lead to the online app or extension marketplaces to install the VPN tools.

7. Dating

The purpose of the pre-landing page: demonstrate the attractive materials; engage users with new experience; personalise the offer.

For Dating vertical offers it is common that pre-landers contain interactive approach or mind-blowing concepts. Interactive features might be a questionnaire to present the idea of how thorough the matching algorithm is or how valuable the participant of the service are. The unexpected concepts of the pre-landing pages might consist of catchy descriptions to make an impression that this website is nothing near the negative experience people could’ve had in the past. That ensures at least considering the option to see the offer that can be shortened via letting a peek on the content.

For example, on the Dating niche prelanders can be listed photos and videos of the other users of the website, or their profiles. Additionally you can add interactive features as specifying preferences form or a a couple of questions. After either is finished, users get redirected to the app or a website to register.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. Media

The purpose of the pre-landing page: show the entertaining side of the product; highlight the easy start to use; picture the expected common-valued advantages.

Media niche pre-landing pages usually follow a simple yet very understandable way of advertising — showing emotions from the product. Although the Media products might vary from streaming services to YouTube videos, the presenting of how positively the people are affected by them is at the core. A sweet plus would be letting users know that such entertaining possibility can be achieved right away and lies in a couple of clicks. That ensures keeping the engagement level right to the performing of the targeted action.

For example, on the pre-landing page example can be a photo/video demonstration of the product or its users enjoying it. The buttons usually present a simple call-to-action ‘Sign up’ or ‘Learn more’ and redirect to the service official page.

Helpful tip!
Make sure the pre-lander is loading faster than 1 sec, and isn’t heavier than 200Kb. That increases the chances for it to engage the users as they won’t wait for the ad to show for a long time! For more info on optimizing landing pages check out our article here.

9. Finance

The purpose of the pre-landing page: tell a success story and show the results after using the product. This is where storytelling comes in handy.

The Finance offers’ pre-landing pages usually diverse highly depending on the exact offer. The trading platforms present product along with promising bonuses and and easy-to-go start after registration. Others might pack the advertisement into a success story, showing how a regular person has achieved a fortune. Approaches can be various, as long as they present the product as a way of making a lot of money with minimal investments.

For example, the pre-landing page looks like an article in a personal blog. These pages can contain comments, photos, social media buttons. Generally speaking, the pre-landing page looks like a private blog for a small group of enlightened people. The buttons on the page offer lead to a landing page where users can examine the product and registrate.

10. Utilities

The purpose of the pre-landing page: highlight the product’s main features; demonstrate the simplicity of user-experience.

Pre-landing pages for Utilities vertical usually perform as a self-service page where people can get familiar with the functionality and benefits of the product. Such approach provides calculated reaction of the audience as in ‘it speaks for itself’. Utilities prelanders rely on external simplicity for the users, both in usage and visual, engaging as it offers the service affordable and highly valuable.

For example, on the pre-landing page there can be described features of the product in a points form or any additional such as introduction video. Also ratings and reviews from the real people might be much more convincing. The page buttons usually lead to the landing page with the offer or a landing page of the official platform website to download.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Conclusion

Pre-landers serve a purpose of an additional engagement stage with the audience, that secures the lead quality and warms up users before showing the offer. Also prelanders are open for experimenting on advertising approaches, as the more diverse the hook is, the higher chance to target every bit of the audience. Now, knowing how pre-landing pages operate within the affiliate marketing by these examples, you can consider utilising them in your ad campaigns.

We at RichAds approve of using pre-landing pages for ad campaigns, since they’re helpful on providing a boost in performance. Also, we’ve prepared our platform to be capable of running ads with full addition on push ads, pop ads, in-pages, direct click and native ads! You can launch a campaign on over 220 geos worldwide from Tier 3 to Tier 1 and get profit from RichAds’ quality traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Pre-landing page examples for leading verticals appeared first on RichAds Blog.

In affiliate marketing, the Dating vertical is the gift that keeps on giving. The industry is worth around 10 billion USD in 2024, and has a projected growth year-on-year of 7.5% for the next decade. It’s not slowing down any time soon, but that doesn’t mean the vertical isn’t changing.

There are always fresh trends popping up that you need to capitalize on if you want to stay on top. Luckily for you, RichAds have let us at Advidi jump on the keyboard to make a special appearance on their blog! We are obsessed with keeping track of trends and love sharing them with whoever we can. So, here you are – the biggest Dating trends of 2024 that you need to know about.

Rise of LGBTQ Offers

2024 has seen many affiliates expand their offers into the LGBTQ space. This is a niche within the Dating vertical that, until recently, had not been getting much focus, but holds massive potential.

It makes sense, right? Just as there is a huge demand for mainstream LGBTQ dating platforms, there is huge demand for dating offers, and these offers give affiliates more niche audiences with higher engagement.

• Inclusive and Safe Spaces.
  LGBTQ offers emphasize creating safer and more inclusive environments where users can explore openly. Affiliates can bring these values into their campaigns, reaching users who may feel marginalized by more traditional dating offers.
• Higher Conversions.
  LGBTQ dating offers often convert better as the community is generally more engaged. These offers provide a more focused, personal user experience, leading to higher engagement and conversions for affiliates.
• Specialist Networks.
  Networks like us at Advidi specialize in Dating traffic and provide the ability to filter and target LGBTQ audiences directly, allowing affiliates to run ads with more relevant content.
• Custom LGBTQ Content.
  LGBTQ audiences are seeking content that resonates with their identities and experiences. Affiliates who use tailored messaging and creatives are more likely to succeed in driving conversions.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

AI (Of Course)

Yup, you guessed it! The inclusion of AI in 2024’s top Dating trends should be no surprise. Let’s take a look at exactly how the two letters on everyone’s lips are influencing the vertical.

• Chat Bots.
  Chatbots may not be present in every Dating funnel yet, but it’s only a matter of time. The potential is massive. Imagine the conversion power of advanced AI chatbots that are programmed to cater for the Dating vertical, and can be implemented at specific stages of the funnel to engage and chat with users. Pretty exciting stuff.
• Image Generation.
  A huge impact AI is having on the Dating vertical already is the amount of creative independence it gives affiliates and media-buyers. Gone are the days when affiliates recycle the same tired, overused creatives again and again because they don’t have access to fresh material.
  
  With AI, it’s fast, simple and cheap to keep updating images used in creatives. This not only means you can freshen up your creatives to battle ad-blindness, it means that your banners and pre-landers can contain completely unique and original images, made to your specifications.
• AI Characters.
  Now this is where things get really interesting. Basically, this is a ‘build-your-own-bot’ situation. Users will have the ability to build a character from the ground up, choosing everything from hair color to personality traits. A fully AI-driven character that the user can create to match their exact personal preferences, and then interact with. These offers are already being run right here in Advidi.

Make Things Personal

Niche segmentation could be the difference between a good affiliate and a great affiliate in 2024, but what is it? Niche segmentation refers to making creatives and campaigns much more personalized and targeting a specific niche of the audience. This could be targeting specifics like GEOs, age-brackets, hobbies, interests, desires, etc.

For a long time in the Dating vertical, offers were quite generic. Slight variations of the same offers and creatives were used to target the same demographic (straight, middle-aged men) and offer the same generic experiences. 

2024 has seen a rise in niche offers being pushed by affiliates, as we begin to realize the value of giving the user a more personalized experience.

• Higher Conversion Rates.
  Niche audiences are more engaged, leading to better targeting and higher conversion rates. Tailored offers and creatives resonate much more powerfully with specific communities.
• Lower Competition.
  Niches have less saturation compared to the usual Dating offers that many users have grown completely blind to, allowing affiliates to stand out and achieve better ad performance with fewer competitors.
• Improved Traffic Quality and Long-Term Revenue.
  Niche segments attract loyal users with higher lifetime value.
• Global Opportunities.
  With niche segmentation, affiliates can expand to multiple GEOs around the world with localized campaigns.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Press Play

Gamification is a word that has become hugely popular in recent years, and is now beginning to enter the Dating sphere. The idea behind gamification is that it encourages engagement, motivates users and has a lasting impact on an affiliates back-end quality, but how does it work in the Dating vertical?

• Incentivized Actions.
  Users are rewarded with badges, points, or credits for completing specific actions, such as sending messages, interacting with others, or upgrading to premium memberships.
• Progress Tracking.
  Some platforms use progress bars or achievement levels that track a user’s activity, creating a sense of accomplishment and encouraging continued use.
• Progress tracking.
  Another trend is that some Dating apps use progress bars or achievement levels that track a user’s activity, creating a sense of accomplishment and encouraging continued use.
• Daily or Weekly Challenges.
  Dating platforms may introduce challenges, such as unlocking new videos if the user sends a certain amount of messages.
• Leaderboards and Competitions.
  Users can compete with others for top spots on leaderboards, based on activities like sending messages or viewing profiles.
• Unlockable Features.
  Some Dating platforms use gamification to offer users access to special content or features, such as private chats, virtual gifts, or exclusive profiles, in exchange for completing certain actions or purchasing premium services.
• Mystery Rewards.
  Platforms may introduce elements like “mystery boxes” or random rewards, which users can unlock by reaching specific milestones, keeping the experience dynamic and exciting.

Push And Pop

Networks like RichAds specialize in pop-up and in-page push ads, which remain a great tactic for converting Dating offers in 2024.

• High Visibility.
  In a vertical where ad-blindness is increasingly becoming an issue, pop-ups give your ad immediate visibility and attention. For Dating, the goal is to spark immediate action, and pop-ups can be the best way of attaining this.

• No Opt-In Needed.
  Just as ad-blindness is an increasing issue, so is trying to stay on top of compliance while also grabbing attention. It’s not as easy as it used to be, but in-page push ads are a great way to grab the users attention without requiring user opt-in.

Let’s Get Started

The best time to start running Dating offers is right now! You’re all clued up on what’s hot in the vertical at the moment, so why not get involved? At Advidi we are specialists in Dating, and our dedicated account managers are ready and waiting, so sign up to start making some real dough as an affiliate marketer.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Dating trends in 2024 appeared first on RichAds Blog.

Why choose in-page push ads for Dating promotion?

Before we get down to pros of the format, let’s briefly give a definition of in-page push ads and their difference with classic push.

In-page push ads are a format that reminds web push ads by using an icon and text message, yet no banner is needed. The consent isn’t required from users to receive such notifications. 

Main reasons to use in-page push ads for Dating offers

• Personalized message imitation. Such ads remind users of system notifications or real messages from apps, which is ideal for Dating products. They’re easy to mix with notifications for Dating sites!
  
• Impossible to miss. As no consent is required from users, they’ll see the ad anyway, so the reach is wider than that of classic push. What’s more, they aren’t as intrusive as pop ads because of their size and native-like look.
  
• iOS reach. Unlike classic push ads, you can reach not only Android users, but those who use iOS as well, making the amount of volumes bigger.
  
• Doesn’t depend on browser updates. Yes, this format isn’t influenced by any browser updates, users will see these ads anyway.

Those are the main reasons why promoting Dating on in-page push ads is actually worth your time and attention! 

Important: this format has been available at RichAds since 2021 and its popularity is only growing. Make sure to contact your account manager for free whitelists for your Dating offers on in-page push ads.

Dating traffic peculiarities in 2024

If you wish to get started and advertise Dating on in-page push ads, let’s see what’s going on with its audience in 2024 and look at the main facts that are essential for marketers to be aware of.

Dating apps audience in 2024

Let’s start with the number of users that are into online dating. In 2023 the amount of people using dating apps worldwide reached 349 million people. This is a huge amount of audience that can bring any affiliate good profits.

In terms of demographics, it all depends on the GEO, so let’s take the most dense region — the USA. In terms of gender, men are more likely to use apps than women, SSRS shows that 56% of men engage in online dating, while there’s only 39% of women.

Speaking of age, the situation is the following —- 37% of users are 18-29, while 38% are aged 30-49. 

Most popular Dating apps in 2024

Statista has made a list of most downloaded apps worldwide in June 2024, the top five includes Tinder, Bumble, Badoo, Litmatch and SweetMeet. 

Make sure you check such stats per country you’d like to take an offer from, as many GEOs don’t allow several apps, for instance, CIS region has banned Tinder, for example.

The most used Dating apps can also depend on age, SSRS has also made a list of most used apps by age for the US, like Match is most popular among elderly people, while Tinder is for younger people.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What’s the amount of money generated by Dating apps?

Finally, let’s discuss the most burning question — how much you can actually earn from Dating offers promotion. 

All of the facts prove that industry has money and can be easily monetized by affiliate marketers. 

Best GEOs for Dating offers on in-page push ads

Each month RichAds team makes reports on the “Best GEOs and verticals” and sees that Dating offers convert best of all on in-page push ads. 

We’ve collected the most popular GEOs to advertise Dating on in-page push, they show highest CR and user engagement.

Best GEOs for Dating on in-page push

• USA
• Italy
• China
• Japan
• Indonesia
• Germany

It’s important to know that creatives vary from Tier 1 and Tier 3, as well as target audience, so it’s crucial to research the chosen GEO in advance. 

Top regions also vary from month to month, so feel free to write to your RichAds manager to get to know what converts right now for Dating!

In-page push creatives for Dating offers: 6 ideas

RichAds’ ad network team analyzed what works best for different GEOs and identified several approaches you can apply in your campaigns to gain the highest CTR and boost profits easily.

• Personal call with a number. This idea is quite an eternal one, the exact number of a girl with a realistic photo creates a plausible effect and intrigues a user, urging him to answer the message and see a full phone number.
  
• Online+notification. Show that a girl is online combined with a romantic message from here and a bell or other notification sticker, this way a man will believe that a real message is waiting for his reply.
  
• Video with minutes specified. Another intriguing approach is showing a video icon or text on your creatives. Who doesn’t want to see a video of a beautiful girl who’s interested in finding a man?

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

• Message icon with a notification. Another similar yet converting idea, show a famous messenger or dating app icon to make your ad more plausible.
  
• Region mentioned. You can mention the exact city or region in your text, it’ll create a strong personalization effect. Combined with “a new message” approach, this idea will bring you a lot of leads.
  
• GEO-specified name or appearance. This idea is a tricky one as some men like exotic, yet the appearance common in the region will interest the majority of people 100%. You can combine such creatives with more exotic ones and evaluate the results.

Those are the main approaches to use, make sure you localize your texts and messages,
if you don’t have enough time to do it yourself,
just contact your manager at RichAds for free creatives!

Best ways to promote Dating on in-page push

Finally, let’s discuss time proven tips on Dating promotion via in-page push ads at RichAds ad network. 

Spoiler: it’s easy!

1. Separate push and in-page push campaigns

You can launch either a separate in-page push campaign or combine it with push ads, we’d recommend to separate them as bids are different and results analysis will be more difficult if the campaigns are combined.

A lifehack: just duplicate your push campaign via Multiformat feature in one click!

2. Add 5-10 creatives per campaign

Make sure you test different approaches within one campaign, anything can convert for your GEO and offer, you can learn this only by A/B testing.

A great hint — you can use a free RichAds icon pack to save your time, just choose Dating vertical.

3. Choose the best bid and budget

You can do it via Predictor that gives you the volumes per bid you’ll receive on your GEO, or just contact your manager. Just make sure the bid isn’t too high or too low, otherwise you’ll either spend the budget too fast or won’t get enough leads.

Also set ASAP type of budget, this way your ad will be shown as soon as the bid wins the action,

4. Launch ads on Premium sources only

At RichAds ad network all the sources are divided into four groups, Premium being the most converting among all of them. It’s tested by our internal team in advance to ensure the best results for affiliates and the quality of the sources is top-notch.

Another hint is to ask for a whitelist on Premium group for exact GEO or offer, managers can custom it for you for free.

5. Use Automated Rules for fast optimization

To put it simply, Automated Rules is a feature that automates optimization by adding too expensive or non converting sources in a blacklist automatically and renews the blacklists daily on the advertiser settings.

Important: It works with postback setup only as the data on campaign results is crucial for its functionality!

6. Test Target CPA to get to exact conversion price

This is a new feature for in-page push campaigns, yet exists at RichAds platform for quite a long time. 

Target CPA is an algorithm that automatically optimizes a campaign to get an exact conversion price desired by an affiliate.

It does automated sources sorting by adding them to black- or whitelists depending on the performance and editing bids per source, which is called Micro bidding.

To start using the feature, affiliates need to set up a tracker and postback. The feature is totally worth it as affiliates don’t need to do anything for optimization, everything is done via the algorithm!

Conclusion

Running Dating offers on in-page push ads is easy yet profitable for any marketer. As you can see from the guide, there are several easy steps that will lead you to high CR and income surge.

Take your Dating offer and hurry to launch it on RichAds traffic!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to advertise Dating on In-Page Push Ads: best practices appeared first on RichAds Blog.

A well-thought-out funnel in affiliate marketing can significantly increase the performance of an ad campaign, especially for popular niches promotion. That’s why for Dating offers we recommend paying attention to what pre-landing and landing pages are used.

In this article, RichAds ad network will break-down some examples of effective pre-landing and landing pages for Dating vertical!

What Dating pre-landing and landing pages consist of?

Dating is a very broad category that includes many various products, so there are many working approaches to compile pre-landing and landing pages. But firstly let’s get into what usually the advertising pages contain for this vertical.

Pre-landing pages for Dating vertical

Just like for many other niches, pre-landing pages serve as a welcoming page, aiming to warm-up the audience before introducing them to the main offer. Pre-landers usually contain interactive elements that walk the new users through the initial offer presentation, for example, for Dating pre-landing pages that might be a quick survey. Among the other approaches countdown pages, success stories and direct messages imitating are quite popular.

After completing all the steps on a pre-lander, users get redirected to the landing page with the offer. According to RichAds ad network‘s experience, pre-landing pages increase the engagement into the advertised product, which might positively affect the overal CR.

Landing pages for Dating vertical

As for landing pages, they usually are the advertised product itself, for example, a dating site or platform. Depending on a segment of the industry, landing pages might contain simple registration forms for users to sign-up or even links to download apps on marketplaces. Occasionally, landing pages might also use initial engagement elements such as surveys.

Since landing pages are the main and only required creative for advertising on such ad formats as popunders and direct click ads, they must be put a lot of focus into. All the accomodating visuals must be self-explanatoring, while the page itself must highlight a clear and comprehensive call-to-action (CTA).

Pre-landing pages examples for Dating offers

Now let’s overview some examples of effective pre-landing pages for promoting Dating offers, gathered and compiled for you by RichAds ad network!

• News pages or ratings.
  A very common approach for making pre-landing pages in affiliate marketing. For Dating vertical advertising it might be in that variation with many platforms listed in a rating placing, emphasizing the promoted one. Additionally it might contain a success story, for example, how a person discovered many dating sites and it changed their life.

• Legal age confirmation.
  Most Dating offers require target audience to be of legal age, so it’s a pretty common approach to position that straight away. Additionally, there might be more information on the platform or app that will intrigue the audience and force it clicking through to the offer.

• Mini-survey.
  At some point surveys or product-related quizzes became on of the most popular pre-landing page approaches for almost any leading vertical, including Dating. Surveys are quite effective in engaging the target audience, for example, by asking their gender, preferences or just relatable questions. Thus, such approach provides a more welcoming and entertaining environment while explaining the offer.

• Direct messaging imitation or intriguing pages.
  Just like for creatives on push ads for Dating vertical, the direct messaging imitation approach works on pre-landing pages as well. This design is supposed to click-bait the audience into the first engagement with the offer, but other means can be applied as well. For example, some pre-landing pages for Dating offers might contain slightly provokative headings or descriptions, raising additional interest to the product.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Landing page examples for Dating offers

Now let’s see what landing pages are common for Dating vertical by examples of those gathered for by RichAds advertising network!

• Registration form.
  As many Dating vertical products are platforms for people to meet, the landing pages templates that require this step must present that in the best comprehensive way. The sign-up form should be simple enough with just a little data needed as it’s the most convenient way to attract new users. Plus to that, some additional visuals could be added featuring presumably other users of the service.

• Legal age confirmation.
  Just like for pre-lander, landing pages for Dating offers advertising can also state that the product requires users to be of legal age straight away. This is als helpful for advertising Dating sites, since most of the target audience gathers the initial information on what is to be expected from landing pages design plus saying “Yes”.

• Users’ testimonials.
  A rather rare but not less effective approach for compiling Dating landing pages. Showing other users’ reviews on their experience with the platform might positively affect the conversion rate from the audience that is ‘between apps’. Since online Dating industry develops pretty fast nowadays, implementing unusual and extraordinary designs or ideas might be a winning strategy!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Conclusion

Now you know what pre-landing and landing pages are popular for advertising Dating vertical nowadays. You can utilise different approaches, pair pre-landers and landing pages to make seamless funnel that the target audience will better engage with while exploring the offer. Also, you can check out our article on promoting Dating offers via popunder ads, since they are the ad format that requires landings as the only creative!

We at RichAds have been working with Dating traffic for a very long time and now know every pitfall an advertiser might get into while launching such offers. That’s why we made our platform suitable for any type of offer as you can start a Dating ads campaign on 5 powerful formats in over 220 geos from Tier 3 to Tier 1. Start launching rich ads on the quality traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Pre-landing and landing page examples for Dating vertical appeared first on RichAds Blog.

Dating is one of the evergreen niches in affiliate marketing. People have always wanted bread and circuses, as well as some personal happiness.

No surprise that dating services remain relevant. Audiences for different kinds of services have continued to grow.

In the article, RichAds ad network team together with AdsEmpire CPA network will explain how to promote Dating offers these days.

Dating in affiliate marketing: what it’s all about?

It is no longer a question of whether to swipe or not to swipe. In 2023 the amount of online dating users reached 381 million, while by 2028 this number is expected to reach 452 million, according to latest Statista survey .

And dating apps feel the need and actively update their functionality. Top services now have video chats, interactive series with discussions, and other goodies to know each other better without leaving the house. What’s more, with the growth of AI, more apps apply the technologies to help users find perfect matches and even improve their profiles!

What’s more, the revenue of online in-app purchases only growths. In Febuary 2024, Tinder made one of the biggest sum in recent times, it was 58 million dollars, while for other apps the revenue continues to grow as users are really eager ti find their love and are ready to pay for it!

Affiliate marketers in the Dating niche face a new challenge: advertisers want better Dating traffic and offer CPA or CPS offers, while users want to register and swipe.

Well, let’s see if it’s worth driving traffic to Dating and how affiliate can deal with Dating. How to promote Dating CPA offers for beginners will also covered.

Types of payout models and CPA offers for Dating in affiliate marketing

Dating offers are an excellent opportunity for affiliates who value flexibility. Every marketer will find an option that suits their experience and needs. There are at least 4 types of Dating CPA offers in affiliate marketing.

What is important is that offer types and payout models or offer flows are terms with one meaning = how the offer works.

The payout model will largely determine your strategy. Let’s find out how you can gain profit in the Dating vertical.

Affiliates can choose from several conversion flows:

• SOI (Single Opt-In) means that the user needs to leave an email, then the conversion will be counted,
• DOI (Double Opt-In) is the same as SOI with an added step. The email must be confirmed by clicking on the link in the letter.

Both options are simple and suitable for beginners. You won’t make a lot of money here, but you will gain experience. Furthermore, there are no caps on the number of users referred per day in such offers. Even a small payout can earn you extra cash if the offer works out.

• CPA (Cost Per Action) or CPS (Cost Per Sale) offers are the most common options for promoting Dating. These Dating offers pay for the user’s registration and a certain action on his part (add a photo, fill out a profile, buy premium access, etc.).
• RevShare (Revenue Share) offers means that a CPA network pays a percentage of the income from the referred user. This is the most difficult option. An affiliate should wait some time for the user to buy and renew a subscription. And, of course, they should have a budget to run campaigns all the time they wait for a payout.

Anastasiia Bilotserkovets
AdsEmpire Head of Growth

The traditional way of monetization for dating products is a subscription one and currently most of our offers work on it, we can call it like good old classic.

A new one in the indistry is called a token-based model. Those are offers that provide users with in-product currency like tokens or coins. For affiliates such products mean higher payouts and bumps. For now, Australia, Canada, the USA and France actively use the model.

How to choose the right Dating CPA offer

The dating vertical can offer mainstream and non-mainstream categories of offers. 

The main purpose of mainstream dating is to find a deep, long-lasting relationship. There is no need to explain that non-mainstream offers are aimed at people looking for fun (sex dating, webcams, 18+ chats, and more), not a life partner.

Mainstream dating offers are much easier to work with. A marketer can choose from a long list of available traffic sources, which non-mainstream offers cannot be said. 

There are still a lot of mainstream players on the market that want to grow their audience. They have elaborate advertising strategies and a lot of advertising materials (creatives, landing pages). Affiliates can either launch them or choose smaller services. On this occasion, they can spy on ads of well-known brands and mimic their techniques in their own dating campaigns.

The dating niche in affiliate marketing in 2023 and 2024 was distinguished by the dominance of non-mainstream offers.

At the same time, the audience that previously was left behind becomes active. We are talking about the most solvent audience of 18-25 years old. Consider these facts by choosing CPA dating offers.

Anybody who promotes dating offers needs to remember about offers for the LGBT community. Unlike the others, this audience shows good results in making conversions from registration to payment. True, to find them, you need to tinker. Traffic from ad networks works great with LGBT offers. To start, choose an English-speaking or Scandinavian countries, Germany.

Anastasiia Bilotserkovets
AdsEmpire Head of Growth

First of all, to choose an offer you need to communicate with managers of your affiliate network and provide as much information as possible about your traffic. This way they’ll be able to provide the perfect offer for you.

Mention your source of traffic, as some of the offers may not accept your traffic or work better on this or that types. Specify your targeting options, like age, GEO or language, and if you don’t have any of them, consider trying smartlink offers as you don’t need them there.

Also explain whether you have more Android or iOS traffic, and highlight if you need promo materials or ask advice which one will convert best.

Ask about KPIs you expect, like CRs and EPCs of the offer you need not to lose your time!

Find some interesting Dating offers in our post with the best CPA offers for the season.

What are the best offers for a newbie?

If you are just a beginner in affiliate marketing, consider Smartlink offers for dating. One of their peculiarities is that the system analyses which offers are best suited to a certain user.

The payouts are not very high, but this is a great option to learn the basics.

Anastasiia Bilotserkovets
AdsEmpire Head of Growth

If you’re at the beginning of your affiliate path, you should consider trying smartlink offers. It’s a good idea because if you do not know your traffic or you do not know how it works with Dating, you just send all of your traffic to one smartlink and let the managers from the other
side make all the optimization.

They can pick up the offer for this or that traffic, and later you can ask them for a feedback. Managers can always contact the advertisers and ask them to break down their traffic and explain which segment, offer or even model works better.

The best option for newbies in terms of GEO is the USA, due to the huge traffic volumes. It’s in our top 10 for CR and EPC, so it’s definetely worth trying. It’s better to drive traffic to the biggest cities like New York, LA and others.

The best Dating affiliate programs in 2024

There are many CPA networks through which one can earn money on Dating. Some dating CPA networks are completely geared towards such offers. Dating offers can be found in others as well.

In fact, it doesn’t matter at all which of them you take the offer. The main thing is that it works.

Here is a small list of affiliate networks where you can find Dating affiliate programs:

Remember that direct advertisers always have the best conditions for affiliates and online dating affiliate marketing. If you have experience and skills, you can always refer to them.

Top geos for making money on Dating offers

Take a look at the top countries where online dating is the most profitable. There is someone who pays if they earn money.

Tier 1 countries have the best results, as you can see. There is no shortage of opportunities for affiliate marketers. Nevertheless, these countries are full of challenges as well. You should not meddle if you want to start a dating career from rich geo with no experience.

India is also on the list, which is good news. The country has a huge population, a variety of incomes, and a wide range of opportunities. In the spring of this year, some guys made money selling mobile dating subscriptions for a certain telecom operator using mobile phones with buttons. India is a place where everything is possible.

Japan is also worth mentioning. You probably didn’t know that there are more iPhones in Japan than in the US. When choosing traffic, take this into account, and ensure your creatives are localized. It’s surprising that even standard banners can drive traffic here. However, you need to use content tailored to the Japanese audience.

Tier 2 and 3 are good options for making money on Dating, and the competition will be lower. Even a small country can be profitable.

Anastasiia Bilotserkovets
AdsEmpire Head of Growth

We’ve made a list of best GEOs.

The GEOs with the best CRs are Brazil, Australia, Mexico, New Zealand and Spain. In terms of EPCs, Australia, Finland, New Zealand, and Belgium. Those are the best regions for now, but the list changes quickly, so make sure to ask your manager about it!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Dating traffic sources in 2024

Mainstream offers are the easiest to promote. You can find their CPA dating traffic using social networks, email, SEO, and other free dating CPA methods (if you are patient and have the time).

Undoubtedly, Facebook is one of the largest Dating traffic source. If you have experience and a good ad budget, Facebook is a good choice. However, you should still be aware of its limitations and be ready that ad accounts can be banned.

You can try to make money on Instagram if your budget is small. This, however, is much more problematic: mass creation of accounts of beautiful girls, spamming in communities, and adding friends takes a lot of time.

It is also possible to promote the Dating vertical with Google UAC (Universal App Campaign). Working with this source can be challenging. There are many restrictions, but there are also opportunities. We advise checking out Samsung, Huawei, and Amazon’s app stores.

Affiliates can also read the article about Dating ads platform to choose the one for their needs.

Anastasiia Bilotserkovets
AdsEmpire Head of Growth

In terms of traffic sources, I’d recommend testing TikTok, social media traffic in general works really well, though Facebook can be a tricky one due to the cost and it’s policies and updates.

Also, member area traffic works really well as users come from other dating sites and are super motivated and interested in similar offers, they already registered for similar sites and probably even made some payments. Another idea is email traffic, if you have a good data base, you should definitely try the source

Advertising networks are still the best options to run Dating. Their traffic is cheap, and moderation is loyal.

Dating works great with advertising networks: teasers, native ads, pop-ups, and push notifications are all on the table.

Let’s look closely at push notifications and popunders — both still convert.

• Push notifications have the advantage of imitating personal communications, like messages from dating apps. Furthermore, the content policy of push ads is very loyal, so you can use any creatives and landing pages. Apart from it, the audience of push ads are real people who agree to get the ads by subscribing to them, so they’ll be really engaged.
  
• Pops also have high volumes and broad audinence, though can be a bit agressive for users, but that’s the best way to cover broader audience. Furthermore, you can apply any landers due to the absence of restrictions. Also the setup is really easy, you only need a link to the offer and basic targeting. Combined with low prices, this format works really well for Dating offers.

How to earn on Dating offers?

The next questions are: how to earn on Dating and promote Dating cpa offers for beginners ? We will use push traffic to show you how. Push traffic is one of the most suitable sources.  It is a very simple process to create and approve a campaign, and there are not many restrictions. The campaign on push ads requires a relatively small budget to test the bundles, and that’s why it’s the best traffic source for dating offers. 

The only “but” is that countries from Tier 1 need larger test budgets. You will have to search more carefully for a converting bundle there since the audience there is sophisticated.

If you start with push notifications, start with tests: try to use a landing page and direct link, divide the audience into streams using different creatives.

Examples of Dating creatives

Dating creatives for push ads are a great way to segment the audience by their dates’ ages and how they intend to date. Try different approaches to find the right audience.

Dating on push notifications is primarily for men. Develop different creatives for different types of audiences and different needs. The trend is to build different funnels for varying types of women (young and old, plump and thin, of different ages).

It isn’t uncommon for women to receive push notifications. It will not be superfluous for mainstream dating to create their women’s funnel, even though they make up a smaller share of the market than men. 

As well as placing handsome men on creatives, romantic approaches can be used in dating campaigns as well.

Here are some ideas:

• Refers to whether someone can be met,
• When will you find a partner,
• Stories of someone who has met on this site.

You can also test the general trends in dating campaigns by adding:

• a TikTok logo on the main picture,
• an icon to start video,
• emojis with audio messages,
• brands of popular dating apps.

Landing and pre-landing pages

Pre-landing pages influence conversion just as much as a creative.

Push notifications should always be tested with and without a pre-landing. Although there is no definitive answer to what works best, pre-landing pages tend to warm up the audience. Furthermore, they improve the quality of traffic itself, which is very important for push notifications.

Recently, small questionnaires are often placed on pre-landers to learn the goals and desires of clients.

Nilu Yusupova
AdsEmpire Chief Business Development Officer

Luckily, you don’t need to create different pre-landers and landers for each product, like in Nutra vertical. For example if you run Tik Tok campaigns, pre-landers must look like a quiz, the longer the better because it helps to engage user into the product, such quiz is usually consisting questions like where do you like to go for a holiday, do you like blondes and or brunettes or what are your values in relationships and this kind of stuff.

But if we compare it to the traffic sources like ExoClick and these kind of sites of course the approach is different. The target audience is already warmed up so you don’t need to make a long path of engagement, so a straightforward approach without long pre-landings works better.

For Dating everything needs to be easy, simple approaches work better, nobody wants to dive deep into the product when registering.

Dating campaign launch

You should start with the broadest possible settings for push notifications. Once you’ve tested enough approaches, you can optimize your campaign based on data.

Are there any critical steps to take at the beginning? Don’t let the advertiser turn off your offer over the quality of traffic. Set up a postback and refer sub sources. It will be possible to disable only some sources if some won’t be suitable for the advertiser.

It sounds impossible, but we have a solution for you if you are determined to reduce testing costs. RichAds offers the option of selecting the best quality traffic for running tests.

After testing all the network traffic for several months, we divided it into four groups based on how it works. Traffic from Premium sources converts 61% better than traffic from Standard sources.

Start your tests with Premium traffic. You will quickly see the potential of the offer.

For more instructions, make sure you check out our step-by-step guide, there you’ll find exact tips on launching Dating offers!

The list of Dating offers for 2024

Here is the list of the best Dating offers from AdsEmpire CPA network:

• AskMe4Date / BeNaughty
  USA
  $2 mob / $2.4 web
• JuicyLocalGirls / SeduceYou
  AUS
  $6 mob/web
• RDVlocal / Becoquin
  FRA
  $4 mob / $4.5 web
• Zhavenoci / BeNaughty
  CZE
  $3 mob/web
• WantMatures / Flirturidulci
  ROU
  $2 mob/web
• AskMe4Date / NaughtyDate
  GRC

Watch interview with AdsEmpire on RichAds YouTube channel

If you wish to gain more insights on Dating offers and gaining profit on the vertical, make sure you watch the latest interview on RichAds YouTube channel with AdsEmpire. There are a lot of tips for expirience affiliates and answer to a question “How to promote Dating CPA offers for beginners”. Stay tuned and watch the video right now!

Looking for more freshest trends monthly? We got you! Our YouTube channel is full of fruitful and juicy info for marketers of any level!

Subscribe to find the info on RichAds YouTube:

• interviews with industry experts,
• webinars on iGaming and other niches,
• round tables with hot discussions,
• tutorials on the platform,
• podcasts on burning issues.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Dating in affiliate marketing: how to promote Dating CPA offers appeared first on RichAds Blog.

While it is possible to monetize any traffic type and successfully promote any offer, profit remains the ultimate goal for any marketer.

Working with native advertising requires a lot of creativity and the ability to balance between the tailored messages and editorial standards determined by ad platforms. When it comes to native traffic monetization, one of the most suitable and high converting verticals is dating. 

That is why RichAds team asked the experts from TopOffers to share their insights and tips on the subject.

Native ads remain a valuable instrument for digital marketers. It is crucial to use high-quality creatives, target like an expert, and engage the audience.

Besides, choosing the most suitable channel-specific content and running A/B testing is essential to the success of your native ad campaigns. In a nutshell, marketers design native ads to ensure visibility by delivering content that blends into the context and setting. Thus, digital marketers should keep ad creatives fresh to ensure high audience engagement.

Why Choose Native Ads?

The non-intrusive nature of native ads makes it one of the most suitable ad formats for dating vertical. But affiliate marketers still face the banner blindness issue. The impact of native ads is growing.

Compared to traditional display advertising, native ads generate higher CTR and CR. It proves the efficiency and organic nature of the information delivered through this ad type. It is possible due to the remarkable resemblance of native ads and advertorials. So, this ad type tends to get a 53% higher view time than other ads.

Besides, native ads often allow marketers to bypass ad blockers. Confronting ad blockers proves to be especially beneficial when dealing with dating offers.

Launching Native Ad Campaigns

Non-aggressive native teasers can cause more focus. Moreover, they enhance the visibility of the ads thanks to the typical placements.

The most popular native ad types

• Desktop footer. This type of ad creatives consists of thumbnails, brand name, and a headline. In this case, there is usually one ad creative per ad campaign. 
• In-feed ads.
• Sponsored posts. Advertisers use them in social networks, search ads, recommendation widgets.

Beginners should consider starting with Tier 2 or Tier 3 geos. Even though Tier 1 geos are more profitable, such countries as the USA, Canada, or the UK are competitive markets. Thus, Europe can be a safe option for running tests and launching ad campaigns. We recommend testing 3-6 different geos, analyze the results, and optimize. 

Affiliates should consider testing several niche offers and determine the best-performing ones. Dating niche varies across platforms and users. Affiliate marketers can promote local or international dating apps for straight people, single parents, gays, vegans. 

Remember that each niche requires different approaches. So, there is a need to work on many sets of ad creatives and test different combinations.

Native Ads vs. Challenges

Promoting dating offers comes with its challenges and intricacies. While native ads do not provide any straightforward product offerings, dating offers need suggestive and sometimes even candid advertisement. Affiliates have to be creative and work on the cost efficiency of their campaigns to reach large audiences through native ads. 

Depending on the dating niche, affiliate marketers often face many issues, especially when launching ad campaigns on social networks. So, we recommend working on 6-7 creatives per ad campaign. Test all them to figure out the best approaches and designs. 

Native ad campaigns need regular optimization, split tests, and work on ad creatives. It is a never-ending work cycle that includes new creatives and unique approaches. But once you understand what works best, the routine becomes less time-consuming.

The main benefits of promoting dating offers with native advertising

There are many reasons to choose this format, but we would like to emphasize the following:

• mimic the tone and style of the platforms;
• often perceived as organic content;
• non-intrusive nature of ads;
• frees users from imposing and convincing content;
• creates positive associations with promoted brands.

Here are the best dating offers for native ads from TopOffers:

[WEB+WAP] Treffegirls DE – $5.5/ $4.5
[WEB+WAP] Gibsmir DE – $5.5/ $4.5
[WEB+WAP] Wildspank AT – $5.5/ $4.5
[WEB+WAP] Flirt BE – $3.8/ $3.5
[WEB+WAP] Divierteteligando PR – $0.3/ $0.4
[WEB+WAP] Divierteteligando MX – $0.4/ $0.4

Conclusion

In the highly competitive affiliate marketing industry, native ads are a refreshing change to the dating promotion routine. As a tool of unobtrusive communication with the target audience, native ads not only allow to add value to the brand and improve its recognition but also to build trust and ensure visibility. And when dealing with dating offers, could you ask for more?

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to Promote Dating with Native Ads appeared first on RichAds Blog.

We published a lot of materials on how to work with online Dating and how much money you can actually make, even if you’re a newbie.

In this article, RichAds team will talk more about Dating traffic and, more specifically, popunder Dating traffic.

Now when we’ve celebrated Christmas and the New Year, it’s time we started preparing for another holiday that is coming up: Valentine’s Day. We believe that the best way to make profit during the days leading up to it is trying out Dating offers. And, in our opinion, the easiest choice to promote them would be popunder traffic.

So, in this article, we’ll talk about how you can run popunder ads in the dating niche with maximum profit.

What is the online Dating vertical?

According to Statista, around 366 million (yes, million) people resorted to the services of online dating in 2022. And it’s believed that by 2028 this number should go up as high as 452.5 million users and the niche is expected to reach the market volume of $3.46 billion. 

The Dating vertical has been around for a while now and is still considered to be one of the most popular and profitable niches in affiliate marketing. And rightfully so: affiliates keep showing great performance and drive thousands of conversions regularly. 

So, what is online dating? These are all the dating apps that you find on App Store or Google Play, websites with the sole purpose of connecting people. Usually Dating offers are divided into two subcategories: mainstream (Tinder, Hinge, OkCupid etc. where people are mainly looking for a relationship) and non-mainstream offers (18+ apps/websites/forums where people are looking for partners for specific purposes – e.g. Match, Benaughty).

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Main payout models in the Dating niche

Basically, there are three main payout models in the dating niche:

• CPL (SOI, DOI) – a sign up on a website or a dating app with one click and no verification (SOI), or when you need to verify your registration with a code from SMS or email (DOI);
• CPS – an online purchase within the app/website; 
• Revenue Share – a subscription renewal or any other purchases that were made by the user since they signed up. 

The rates for online dating offers vary depending on every particular offer, its GEO and target audience. However, most advertisers would set CPL at $1+ in Tier 3 countries, in Tier 2 and Tier 1 the rates would obviously be higher. 

In general, landing pages of any mainstream dating offer would look similar to the one below. It gets the most essential information from the user – what partner they are looking for and where they are located. Some landing pages even have some information about the dating website or app.

Most online dating offers prefer the most simple version of a landing page: just get the user to fill out the simplest form that will take less than a minute to complete – and here is your conversion!

Targeting the right audience with Dating traffic

The target audience of dating apps and websites is truly diverse: from young adults to 60+, from India to the US. It is usually determined by the advertiser and the target audience of the dating website: there are apps who target specific countries as well as specific gender, age, groups. 

If we speak about more general trends in Dating, we can definitely say that people in the age of 25-34 are more active on dating apps than the older generation. In terms of gender, men are more likely to sign up for a dating app than women (interesting trend, isn’t it?).

Before starting traffic get to know the target audience of the offer, so that you make the creatives and the call to action that will definitely encourage them to proceed with signing up. 

The best traffic sources for online dating offers

How do you choose Dating traffic?

There are so many traffic sources, starting with your regular push notifications and popunder ads, up to Facebook or Google Ads. However, the latter sources might turn out to be quite tricky, especially if you’re working with 18+ offers.

You’ve surely heard other media buyers complaining about Facebook changing their policy, banning separate ad campaigns or even ad accounts. For seasoned affiliates this might not be a big deal: they bounce back pretty quickly. For any newbie who just managed to launch the campaign after hours of researching this would be a hard blow. 

But thanks to ad networks these problems can be easily avoided: most ad formats presented there are a great fit for Dating traffic. Let’s have a look at some of the formats that show the best results with online dating.

1. Push notifications for Dating promotion

Push ads are a great ad format that looks like a notification on the website/app with a clear call to action. They are difficult to ignore and show great performance if you make eye-catchy creatives and an easy-to-follow funnel from there.

All a user needs to do is click on it, get redirected to the landing page and fill out the form. The advantages are obvious: there is no banner blindness and compared to Facebook Ads the price per click will be much lower which, in its turn, improves the overall performance. 

There are downsides too: if a user never agreed to receiving notifications, they won’t see your ads. What’s more, some website and app owners might use dishonest methods and offer bots instead of real people.

2. Native advertisements for online dating

Native traffic is the least aggressive ad format where an ad mimics the real content of the website and looks like a natural suggestion following the text of the article.

It is less intrusive and will likely not irritate the potential client. However, it might be easily ignored if your approach doesn’t push their pain buttons. Which means, you will have to spend a lot of time on making creatives and making sure that the content is both fitting and engaging. 

You might get problems trying to target the audience of the offer with this ad format (especially with 18+ offers or targeting minorities): usually women are more likely to get interested in the ad, especially, following such article headings as “how to find a serious relationship” or “I’ve found love after 5 years of trying: here is my story”.

What’s more, it’s a tad more expensive than other formats.

3. Popunder ads for dating sites

Popunder ads are the type of ads where a new window would pop up on your computer screen simultaneously with the window the user wanted to open. They give you the simplest flow ever: a user needs to open the window that popped up with the landing page (or a pre-lander) and join the website/app. No need to prepare creatives, ask the user to agree to something. A conversion takes just one step.

Let’s see why pop traffic is the simplest and most profitable alternative for those who want to work with Dating offers.

Why choose popunder traffic for online dating?

Popunder ads for dating sites can be considered beginner-friendly as they do not require that you make any banners or creatives. The user just goes to the landing page and does the action. 

More advantages of popunder traffic:

• ✅ a big audience;
• ✅ one of the least expensive ad formats out there (at RichAds the bid for CPM starts at $0.5 for Tier 3);
• ✅ higher CR (no additional steps for the user to perform the target action);
• ✅ a wide GEO coverage; 
• ✅ desktop and mobile-friendly. 

The disadvantages:

• ❌Lots of bots (ad networks try to optimize and improve the quality of traffic, you might also need to use tools to block bot traffic); 
• ❌Harder to optimize due to big volumes of traffic: analyze data and utilize advanced tracking tools;
• ❌Traffic is very diverse, harder to target the right audience.

At the same time, popunder ads are considered to be the easiest advertising format to master in affiliate marketing. Many of the described difficulties can be overcome by choosing an offer for a wide audience and an advertising network where traffic is cleaned from bots and there is clear reporting and manager help to deal with difficulties marketers may face. One of such advertising network is RichAds, which offers native ads, push and pop ads.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Landing page examples for gaining popunder ads for Dating sites

Marketers need to know a few important points when it comes to creatives for popunder dating traffic.

The landing or pre-lending page is the first and only element a potential user will interact with. The creative opens in a separate tab when the user explores the site’s content. This means he will see the tab when he closes the previous tab or it will appear above the tab he is exploring. Your page will have a second to interest the user before they close it. 

Creatives for popander ads should be very simple and straightforward. Ideally, the landing and pre-lending should consist of a large picture and text (simple short sentences) and a prominent button. In addition, the landing page should load very quickly, so the user has time to notice what is on it. 

In the case of popunder ads, both pre-lendings pages and landing pages can be used. Pre-lendings page, as a rule, simply engages the user. For this purpose often use pages with enticing appeals to “rate the girl”, or “girls are waiting for you”, in other words, use different enticements. And on the landing page, there are fields for registration on the service.

The best GEOs for popunder ads in Dating niche

Every month RichAds advertising network shares TOP GEOs and verticals for different types of traffic based on our internal analytics, so that our partners have the most profitable ad campaigns. 

According to our data, the following GEOs showed the best results with popunder traffic in January 2024:

• USA;
• Indonesia;
• Russia;
• Vietnam;
• Malaysia;
• Japan.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to drive popunder ads for Dating sites 

To get profit with popunder in the dating niche is not difficult: you just need to choose the right offer (with a wider targeted audience) and set up the ad campaign. Here are some of the tips from RichAds that will help you succeed:

1. Do not limit yourself with one landing page

One landing page will likely not show the results you want to see. Instead of testing just one landing page, you can try out several landing pages and even pre-landers (they are not necessary, but still might be a good option to improve the CR). Don’t forget to have them localized – translated to the language of the target GEO (it’s especially important for dating traffic).

To test several landing pages simultaneously you need to set up several ad campaigns with different Destination URLs. Don’t choose too many targeting settings in Advanced settings (only if the offer requires them) to get the bigger picture of the performance. 

2. Separate mobile and desktop traffic

We’ve seen from experience that the best performing campaigns were the ones where you didn’t mix mobile and desktop traffic together. You will get a better CPM and the format of the landings will be more appropriate for the device.

3. Always optimize popunder ad campaigns

Popunder traffic always requires attention and constant tweaks: scale the better performing landing pages, see if the target audience is the right one, improve any other aspect to get more profit.

Before setting up the campaign you will have three optimization options to choose from: Performance Mode, Manual CPM and Target CPA. We recommend choosing Performance Mode: every day you will get updated whitelists with the best converting traffic sources according to the internal data from RichAds.

Conclusion

Driving popunder traffic to the online dating vertical is a great opportunity to test out the niche itself, whether you’re a beginner or a seasoned affiliate. Just follow a few simple rules: 

• choose an offer with a simpler flow that has an easy-to-navigate landing page and a clear call to action;
• choose the target audience according to what demographic the dating app/website specializes in;
• review the performance and optimize the ad campaign.

RichAds has a lot of options for your ad campaigns with popunder traffic: check them out here.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to use popunder to gain Dating traffic appeared first on RichAds Blog.