Who is our Expert?

Varun Keskar

Varun is an affiliate who has experimented with most traffic types and niches in affiliate marketing. Gambling became the vertical, which helps him achieve $10-15k monthly.

Grab our free Gambling webinar with Varun here.

Ноw to choose the right offer for Gambling?

STEP 1. Contact your managers

Two people can help you make the right decision about the offer: an affiliate manager from the CPA network and a traffic source manager. 

The first step is to reach out to the affiliate managers and establish good relationships with them. If you have an affiliate manager on your side, you will get access to plenty of insider information about what is working and what is not. Managers can get you special deals and payouts, and life will generally become much easier.

After your affiliate manager sends you a list of the top offers, go to the traffic source manager. They know what people are running on their platform, and they can give a fair idea of what’s working and what’s not.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

STEP 2. Check out spy tools and modify your ads

Check out spy tools and look at how other people are running their campaigns. 

The main idea is not just to copy everything from the spy tools but also to contribute to it.

Even small changes like another color of your creative/landing page make a big difference to your conversion rate. Sometimes just adding or removing an emoji increases your CR substantially. 

Testing out every possible combination is the key to unlocking your push campaigns’ full potential in any vertical.

STEP 3. Choose the right GEO and the language for creatives

For Gambling campaigns, I am most comfortable with English. Hence I have always mostly worked with English geos. 

Of course, you can always use Google Translate or get an interpreter from Fiverr to translate your creatives and landers, but it is always a bonus if you know the language, then you can be way more creative with your campaigns!

Moreover, at RichAds you can order free push creatives localized specifically for your GEO and offer, just deposit $500 and you’ll get a personal manager who can prepare them for you!

List of the top GEOs for Gambling at RichAds

List of the Top GEOs for Gambling at RichAds:
Brazil,
Türkiye,
India,
Bangladesh,
Indonesia,
Thailand.

How to make the best Gambling creative ever

The first thing I would like to mention is: What is the most crucial part of a campaign? Earlier I thought that landers are an essential part of a campaign.

But after a lot of testing in the last year, I can say that creatives are what genuinely give your campaign an edge. That does not mean that landers are not vital though it means that you should try to make a lot of attention to the creatives.

The second thing connected to the first one is how demographic information about the potential clients affects the creatives and landing pages.

Over the last several months, I have been collecting demographic data from my push campaigns. I used analytic tools like Google Analytics and Facebook pixel from my landing pages.

From the data that I have collected, over 70% of my email list is women. So I edited some of my creatives to make them more appealing to women.

But at the same time don’t forget about the balance. Create some generic creatives which would appeal to a broader audience.

Different angles for creatives in the Gambling niche

Apart from the above two creatives, a healthy mix of various types of creatives is necessary while running gambling campaigns to ensure maximum quality and volume.

Following the creatives, I frequently mix with the above two types.

Familiarity Angle

This is an effortless way of ensuring a high CTR and CR for your campaigns. All you need to do is look up the most common names in the particular geo you are running and use those in your headlines.

For example, the most popular names for Canada are Jackson, Noah, Benjamin, Oliver, Liam, Ethan, Lucas, and Jacob.

Pair it with a message icon or any other slot/casino-based icon. Make sure you try out both male/female names.

It’s another way in which I have had a mixed success rate with. It’s not as consistent as the familiarity angle but does outperform it from time to time. 

This method entails using the current events happening in the particular geo to catch the user’s attention. A simple google search will tell you what’s happening, but the problem with this is that you have to rely on your audience to be up-to-date.

Clickbait

These are some of the creatives which I make sure that I use in every campaign of mine. These have proved to be successful in every geo I have worked in, and these are the most prominent ones on spy tools as well.

Sensational/Emotional

These are creatives that work with advertorial (text-heavy) landers. I use these landers extensively to improve the quality of my traffic. These creatives usually have a lower CTR and a higher CR.

I always recommend setting up a separate campaign for these creatives and use multiple stories for one campaign.

Landing pages for Gambling offers

There are two major types of landing pages:

1. Advertorials — these are text-heavy landers, usually with stories;
2. Interactive is about gamification elements: spin/slots/other games/surveys.

Interactive landers examples

These landing pages are based on gamification elements. People feel more engaged after clicking some time and getting some extra for the game. All of them follow a similar pattern. Some are spins/slots + surveys to increase engagement. 

You have to split test with/without surveys always. In some geos, you need those surveys to get people into the habit of clicking and answering questions by the time they reach the casino registration page, and for some geos, they actually prove to be detrimental.

Below are some examples of landing pages being used by me currently which are bringing in the $$$.

Advertorial landers examples

These are the text-heavy story landers. These need to be set up in a campaign of their own to ensure maximum returns on your investments.

I advise you to pair these landers with the emotional/sensational creatives to get the most money out of your campaigns.

Find high-quality traffic for Gambling offers at RichAds.

Always, always, always Split TEST!

I think it is very very important to keep testing even after you have a winner. Test your winner against its variations, try a different angle, do something! And I can guarantee you that something will end up working better. 

Things to split test

Creatives

Test your winning creatives against variations of it. Easy to do it with tools like Canva. A slight change in colors/adding a border to your creative etc. has proven to be very effective for me since it makes it stand out a bit more.

You can order 10 creatives variations at RichAds ad network as well, your managers will provide you with free creatives on your GEO and offer.

Landing pages

Change headlines, add more steps to the flow/reduce steps to the flow, change the colors, background images, etc.

I have 5-6 variations of each lander probably, and if I did not have a full-time job apart from this, then I would have more 😉

Offer pages

Casinos usually have multiple offer pages available. It is in your best interest to ask your affiliate manager to source some offer pages for you even if they are not available to everyone.

Sometimes the casinos have their own pre-lander type offer pages, making it very difficult for you as an affiliate to convert them. In this case, you might benefit from a direct registration link!

Basically, you need to make your affiliate manager your best friend and ask for as much as possible from them. And if you are sending good quality traffic and doing even $1-2k per month in revenue, they will help you get to the next stage.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Most popular Gambling offers at RichAds

There are several popular Gambling offers that affiliates launch at RichAds, you can ask for most relevant ones from your manager.

How to set up your Gambling push ads campaign?

With push notifications, there are not a lot of targeting options available based on the demographics of the audience. You have to make sure that your messaging appeals to a broad audience. Here are the things you can do to make sure your money is effectively spent.

Time Targeting

In most geos, it is usually recommended to target based on the active hours according to the local time. This would be between 8 AM to 10 PM. With the current pandemic going on, most people spend their entire days at home, and these times are usually the most profitable.

Connection

For Gambling push campaigns, it’s recommended to set up separate campaigns for all the mobile operators and Wi-fi.

This is important because if people are using slow connections, there is a high chance that they will never convert for you. This would increase your CPA. If you split the campaigns into 3G and Wi-Fi, you can just pause the 3G campaign and continue running the Wi-Fi campaign.

Browser Language

If your casino page is in English, you are recommended to target only users who have their browser language set as English. For bi-lingual geos, this is especially more important. Casinos usually have multiple landing pages for different languages, and it would be beneficial for you to reach out to your AM for the offer page in the current language.

Watch webinar with Varun and learn more hacks from him and RichAds experts, and subscribe to our YouTube channel not to miss the new videos!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to run Gambling push campaign? appeared first on RichAds Blog.

Top verticals change from month to month, yet iGaming niche is internal and profits grow rapidly for all the possible GEOs from Tier 1 to Tier 3.

The question is how to actually increase profit from such campaigns and decrease spendings? This and more burning questions were discussed in the webinar!

Who are the speakers?

We looked at the Gambling and Betting niches from two different angles: an ad network and a CPA network. This really helped our viewers to get a detailed overview of the vertical!

For sure, RichAds ad network participated in the discussion from the side of an advertising platform and was represented by Nadia Said Sakh, an Account Manager and Onboarding Team Lead.

As for CPA network’s side, we invited Anastasiya Titova, a Head of Yellana CPA-network to explain in deatil how to choose a converting iGaming offer and work with the niche.

Nadia Said Sakh
RichAds AM and Onboarding Team Lead

Skype: live:.cid.96f9059deaeacae3
Telegram: @Nadia_RichAds

Anastasiya Titova
Head of Yellana CPA-network

Email: a.titova@yellana.co
Skype: anast.titova
Telegram: https://t.me/catananas

What’s on the agenda?

The webinar covered all the vital points on iGaming vertical:

• First, speakers discussed 2024 trends in the iGaming industry, including specific GEOs, traffic sources and approaches for the creatives;
  
• Then, Anastasia shared top 5 tips on choosing a high-converting offer;
  
• After that, speakers discussed how to choose reliable CPA and ad networks;
  
• At the next stop, Anastasia provided a detailed overview of Yellana in-house platform;
  
• Finally, Nadia shared how to use AI tools to make creatives and talked about RichAds’ AI capabilities.

+Q&A session

Watch the webinar “Navigating the iGaming niche in 2024″

How to choose an iGaming offer: top 5 aspects

The target audience for casinos and betting will be slightly different. For example, the casino audience is usually more stable and does not depend heavily on certain events, while betting products see a boost in the run-up to certain sporting events.

To find a high-converting offer, you need to pay attention to 5 main aspects:

• Reputation of the CPA network or affiliate program;
• Casino license;
• Minimal deposit;
• User-friendly interface (and that it has the most popular games in the country);
• Payment options for players in different GEOs.

If you wish to get more fruitful insights, watch the webinar above. And to gain more converting iGaming traffic, reach out to RichAds and launch profitable campaigns!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Watch the webinar “Navigating the iGaming niche in 2024” appeared first on RichAds Blog.

The year is about to turn 2024, so it’s time to discuss what changes were caused to Gambling industry in 2023 and what to expect in Online Gambling in 2024!

Recently RichAds hosted a webinar dedicated to the topic with experts from the field and now we will share the overview!

In this article we will highlight the positive changes that 2023 has brought to Gambling industry, mark noticeable marketers’ mistakes and overlook the impact of AI tools implementation in the work process.

More to that, we will spill the thoughts and predictions on the Gambling industry in the upcoming year!

Online Gambling in 2023 & 2024: watch webinar by RichAds

Recently RichAds hosted a webinar devoted to discussing very essential topics regarding the Gambling industry in 2023 and the upcoming year. You can check the whole video on RichAds’ YouTube channel, where our team shares educational content for marketers, interviews with experts and reports from attending star events!

As for RichAds, we’ve been working with Gambling and Betting traffic actively on ad formats provided by our advertising network. Also, we hold several awards — 1st place as “iGaming Traffic Source of the year” by SiGMA Europe 2022, as well as 2nd place as “Top Ad Network” by the US portal OfferVault in 2022.

We’re constantly growing and aim to spread specialist knowledge and contribute to the Online Gambling industry not only with quality traffic, but with educational materials!

Meet the experts of the online Gambling market!

Now it’s time to present the experts of the online Gambling field, who shared their expertise as speakers in the webinar!

Vasilii Gamov, a host of the webinar, is Chief Marketing Officer at RichAds. Vasilii possesses 12 years of experience in marketing, and has had an opportunity to work in different fields of affiliate marketing business.

He represents RichAds, an advertising network that provides marketers with the opportunity to run ad campaigns on 200+ GEOs and 5+ billion expressions daily. RichAds offers launching campaigns on Push ads, iOS In-page push ads, Pops ads, Direct Click, Native ads for Gambling as well as such niches as Dating, Nutra, Finance, Software, Sweepstakes and more.

Sergejs Ponomarjovs, an invited expert, is Head of SEO department at SEOBROTHERS, a full-cycle media agency. They specialise in managing over 30 websites across 35+ countries, making a leading line on such competitive markets as the United Kingdom and Canada.

Aurimas Marcinkevičiu, an invited expert, is SEO Expert at Betsson Group. Aurimas brings over 10 years of experience working with SEO, and 6 years of them spent within the iGaming field. He represents Betsson Group Affiliates, an operator brand with over 19 different brands within 20 different markets and languages.

Roman Bespalov, an invited expert, is Senior Affiliate Manager at Alpha Affiliates. Alpha Affiliates is a CPA network with a decade of expertise and 14 casino and sportsbook brands owned. They operate mainly in Tier 1 countries, along with some from Tier 2 and 3.

Online Gambling industry trends and results in 2023

Sergejs Ponomarjovs

Head of SEO Department at SEOBROTHERS

“2023 has been a good year for us and the Gambling industry. Some significant regulations were introduced, which opened opportunities to explore new markets.

The USA market is showing promising trends, so we keep a closer look at them.

Also it’s worth mentioning challenges, mostly caused by numerous Google updates affecting affiliates. We anticipate more updates in the upcoming year-end and are getting prepared to adjust.”

Aurimas Marcinkevičiu

SEO Expert at Betsson Group

“It’s been a good year for Betsson — we’ve experienced consistent growth of 20-30% each quarter, primarily in the Casino and Sportsbook sectors.

While focusing on improving the mobile user experience we’ve done a great job on native apps.

Our key growth drivers were Latin America, Southeast Asia and Western Europe, while Nordic countries still present certain challenges.

Working closely with SEO we didn’t observe severe impacts from Google updates as an operator, though affiliates might’ve been affected by them. As for now we don’t need to worry about at least updates from Google, but it’s unclear what the future might bring.”

Roman Bespalov

Senior Affiliate Manager at Alpha Affiliates

“For starters, it needs to be considered how fast Online Gambling is growing — in 2022 it was valued at $63 billion, but by the end of the year it’s expected to be worth $153 billion.

At Alpha Affiliates we’ve witnessed a 20% increase in partners since the start of the year, and have expanded our partners network globally. Operating in 50 countries, we introduced new iGaming brands like Spinch, Rakoo and Casino Infinity.

Our substantial payouts, exceeding €50 million last year, reflect our network of over two million players worldwide. Thus it shows how incredibly fast the Online Gambling market is gaining.”

Regulations and new online Gambling markets in 2023 and promising markets in 2024

Sergejs Ponomarjovs

Head of SEO Department at SEOBROTHERS

“For us, the United States is of big interest, as we closely observe state regulations and the licensing developments. It’s safe to say that regarding the US market the growth will only continue.

Also Asia poses interest, as Japan is potentially entering regulations in 2024, which would be a significant step.

As of the rest, we keep a close look at Latin America, in particular at Argentina, Peru and Mexico.”

Roman Bespalov

Senior Affiliate Manager at Alpha Affiliates

“Along with the growth of the Online Gambling industry, we face really strong competition. To be able to compete properly, we aim to consistently improve services and attract local customers, for example via our Affiliate Race.

Regarding regulations, it’s worth mentioning that regulators can make new rules and update existing ones. For instance, Curaçao introduced LOK intending to improve the safety of affiliates in the industry.

Another thing to bear in mind is that legalisation, like in Brazil, might cause more competition as local entrepreneurs find it easier to enter. All of that shows that as new markets get introduced to the international field, the new challenges do, too!”

Aurimas Marcinkevičiu

SEO Expert at Betsson Group

“Betsson is closely following the situations in Brazil, Peru and the US.

The USA seems like an interesting market for affiliates, meanwhile operators face challenges as big brands dominate there.

We closely watch Peru due to the fact that our top three brands are there. Brazil is a very big market and we really hope to see clearer regulations there next year.

The Nordics, particularly Finland, are expected to break the ice as we hope at least due to 2026.

Since Betsson strategies focus mainly on regulated markets, we keep monitoring situations, but Latin America is currently the most interesting for us.”

Vasilii Gamov

Chief Marketing Officer at RichAds

“We at RichAds also witness the enormous volumes of traffic for Latin America.

As the market is growing there, the more products appear as well as more campaigns are being launched. Thus Latin America remains one of the main focus regions for us.”

AI in Online Gambling industry in 2023: implementation and main impact

Aurimas Marcinkevičiu

SEO Expert at Betsson Group

“Mostly as for SEO and design department AI tools help with making fast templates and presenting ideas across departments.

The design teams use Adobe suits with inbuilt AI tools for efficient work, including experimenting with Adobe Firefly for more AI-generated content. We use AI mostly to edit already existing projects and upscale third-party elements with Gigapixel, rather than making from scratch due to copyright possibilities.

Data teams utilise AI tools like Snowflake for estimating NDC lifetime values, predicting promotion outcomes, identifying responsible gambling issues, data management, and AI fraud detection.

From a marketing perspective, Surfer SEO‘s AI content optimization tool is employed, and there’s interest in text-to-voice AI tools, video AI tools, automated ad creation, and AI for AB testing.

In SEO, we avoid using AI, preferring manual content creation, but consider AI content for Sportsbook event pages. For SEO, AI is mainly about efficiency, using tools like ChatGPT and Anchor AI for tasks like Excel formulas and offsite research.

Meanwhile for smaller non-English markets AI tools efficiency is doubtful, so we wait for improvement in the future.”

Sergejs Ponomarjovs

Head of SEO Department at SEOBROTHERS

“Our company is a big fan of AI. ChatGPT’s Advanced Data Analysis feature is beneficial, especially for analyzing internal links and anchors in large datasets.

The new ‘Browse with Bing’ feature in beta is useful for AB testing and analyzing external websites. We’ve experimented with text-to-video using Synthesia for localizing content, and while it’s not fully polished, we hope for future improvements in 2024.

In terms of SEO tools, AI proves valuable for data analysis, keyword research, and backlink analysis, enhancing efficiency.

I strongly disapprove of using AI for content generation, as it lacks the creativity and value for the users that manual content creation offers. Speaking of creativity, the latest update in DALL.E 3 has significantly improved image generation, reducing issues with artifacts and increasing overall design quality. But I don’t recommend generating images just for the sake of it, the tool is excellent for improving design quality and generating new ideas.”

Roman Bespalov

Senior Affiliate Manager at Alpha Affiliates

“We use AI tools to monitor our affiliate networks, investing in top-notch technologies to assist our partners in understanding their markets. AI holds unrevealed potential, improving customer experiences through virtual assistance and helping marketers in predicting industry trends and making campaigns match consumers’ needs.

We appreciate Humble AI for discovering new PPC affiliates and DeepCI for monitoring Google search results, allowing affiliates to stay updated on trends and strategically position themselves.

Additionally, we recommend Google Analytics, Semrush, and HRS for website optimization, as a visually appealing website attracts more interest. The integration of AI and tools fits our approach.”

Vasilii Gamov

Chief Marketing Officer at RichAds

“I recognize the value of AI in accelerating and streamlining work processes, solving challenges like the blank list. But certain fields require the expertise of human specialists, like copywriters due to their experience and knowledge, especially when dealing with unpublished market information.

It’s essential to be careful about sharing sensitive information with AI. I’m aware of cases when affiliates or marketers shared internal data with ChatGPT, not realizing that such data could be stored and potentially shared with competitors. To prevent this, it’s recommended to use synthetic data or modify real data when conducting analyses to avoid compromising confidential information.”

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Online Gambling market trends, predictions and tendencies for 2024

Aurimas Marcinkevičiu

SEO Expert at Betsson Group

“As more regulations in the Online Gambling market kick in, being an early mover provides many advantages in building a long-lasting brand.

Trends observed in 2023, likely continuing in 2024, include the growth of features like bonus buy, drop and win tournaments, TBO spins, high volatility/high win games, bonus rounds, Mega way content, and grid slots in the Casino sector.

In Sportsbook-focused markets like Brazil and Peru, crash games are warmly welcomed, reflecting sports betting mechanics. Live casino game shows are gaining in popularity, particularly with new users, serving as an entry point to explore more live casino games.

While NFT gambling and in-game skin betting have been explored, their future impact remains unclear due to the unstable situation within the NFT market.”

Sergejs Ponomarjovs

Head of SEO Department at SEOBROTHERS

“Crash games have become a massive global trend starting with Aviator, followed by JetX and the Chicken Game. In developing markets like Latin America, these games are becoming more and more popular.

It’s really hard to miss the trend of new bonuses, such as bonus buying, that gains in popularity. Users are more likely to choose platforms that offer these innovative bonuses. And since bonuses are becoming more personalised, then it’s clear that operators providing personalised bonuses will experience improved retention rates.”

Main mistakes made by affiliates in the online Gambling in 2023 and how to avoid them in future

Aurimas Marcinkevičiu

SEO Expert at Betsson Group

“On behalf of Betsson we think that avoiding many typical mistakes might be made by providing accurate data to manage operator expectations, avoiding overpromising and underdelivering.

It’s advised to maintain good communication, addressing issues straightforwardly instead of waiting for contract endings.

Select partners carefully, focus on quality connections and higher trust, as it will turn out as beneficial for affiliates as for operators. While my role is in SEO and not affiliate management, this is the key information I’ve gathered.”

Roman Bespalov

Senior Affiliate Manager at Alpha Affiliates

“The most common mistake in affiliate marketing, especially when entering a new GEO, is lacking knowledge about the region, including payment methods, popular slots, and regulations. It’s essential to fully comprehend the product and the market, because success requires time and sufficient budgets.

The key point of avoiding losing while entering a new GEO or vertical is to conduct proper research and calculations.”

Sergejs Ponomarjovs

Head of SEO Department at SEOBROTHERS

“In terms of affiliate mistakes, we can highlight some significant issues that can seriously affect user experience. The major one is reusing data without fact-checking, leading to misleading information, especially regarding slots RTP.

Another noticeable mistake involves neglecting to regularly check and update terms and conditions, with many affiliates recycling outdated information from larger players.

A severe concern is working with operators who are not actively promoting responsible gambling, lacking support programs or time-outs for users. In 2024, addressing these issues is very important.”

Who should be responsible for the retention and engagement of users in the online Gambling industry?

Vasilii Gamov

Chief Marketing Officer at RichAds

“In my opinion, both the affiliate and the operator should share responsibility for retention and engagement.

It’s a collaborative effort where both parties should cooperate, share data, and work together to achieve what we call profit.”

Roman Bespalov

Senior Affiliate Manager at Alpha Affiliates

“I’m absolutely sure that both sides should be considered responsible for it.

When operators connect with their affiliates, a profitable partnership can be established for both sides. It’s very important for affiliates and operators to work together on this.”

Aurimas Marcinkevičiu

SEO Expert at Betsson Group

“Well, operators always aim to maximize engagement and value from potential customers. From the affiliate perspective, the key is to bring in valuable users who aren’t bonus abusers, as operators typically dislike such practices.

It’s essential for both sides to focus on attracting users who contribute positively to the platform.”

Sergejs Ponomarjovs

Head of SEO Department at SEOBROTHERS

“I 100% agree that there should be a partnership where affiliates support operators, and vice versa. It’s all about working together.”

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Q&A Section Answers with Online Gambling market experts!

1. What GEOs give the most profit at the moment?

Roman Bespalov

Senior Affiliate Manager at Alpha Affiliates

“The most profitable GEOs for us are German speakers (Germany, Switzerland, Austria), as well as English speakers (Canada, Australia) and some Nordic countries.

Also Tier 2 European countries like Hungary, Greece, and Poland are performing well.

We aim to increase our traffic in GEOs such as Brazil, India, and some Tier 3 countries in Latin America, in the upcoming year.”

2. How fast can positive ROI be reached working with SEO channel in Online Gambling?

Aurimas Marcinkevičiu

SEO Expert at Betsson Group

“The speed of achieving positive ROI through SEO channel in Online Gambling varies depending on whether it’s an affiliate or operator site, and it heavily relies on the market dynamics.

In new markets, it might be easier to get positive results, especially if you prepare in advance for upcoming regulations. But in stable markets with numerous competitors, the competition is tough, requiring heavy investments.

The timeline for positive results can range from 6 to 12 months, likely more than a year.”

Vasilii Gamov

Chief Marketing Officer at RichAds

“In my experience, achieving positive ROI through SEO channel in Online Gambling typically takes at least six months to one year.

This duration covers both the initial stage of setting up and optimizing the site and the sub stages involving investments and other strategic efforts.”

3. Should we expect high profits from the Asia betting side?

Sergejs Ponomarjovs

Head of SEO Department at SEOBROTHERS

“If we’re talking about the Asian markets — they are very lucrative and can generate a lot of profit. The population is quite big as well, so there is definitely a big interest there. But it really depends on the approach, strategy and the market knowledge.”

4. How different the Finance traffic can be?

Roman Bespalov

Senior Affiliate Manager at Alpha Affiliates

“In the Finance vertical, the diversity of traffic is notable. The Finance audience varies — some prioritize anonymity and lean for casinos, while others value media presence.

Targeting Finance casino brands requires specific keywords, focusing less on slots.

Finance brands, especially those related to payment systems, tend to be more user-friendly, offering better bonuses and faster withdrawals, creating a different dynamic within the Finance vertical.”

5. What’s the optimal budget for Online Gambling ad campaigns in Tier 1 countries?

Vasilii Gamov

Chief Marketing Officer at RichAds

“For Push ads or Native ads in Tier 1 countries like the US, I recommend a budget of at least $5000, given the already high CR and large traffic volumes.

If someone’s not familiar with it, Push ads are the format that reflects messengers’ notifications and is shown to users as a result of subscribing to it from publishers’ sites.
Native ads are the type that gets integrated to the content of a site as organically as possible and prevents banner blindness and AdBlock restrictions.

Meanwhile, for SEO campaigns in the same tier, success may require a higher budget, as I’ve heard that even $1 million might not be enough.”

Sergejs Ponomarjovs

Head of SEO Department at SEOBROTHERS

“For SEO channel in Online Gambling campaigns in Tier 1 countries like the US, estimating the budget is challenging. From experience, we worked with a brand with a budget between 200 and 300 million per year, and it wasn’t enough.

Entering the US with a smaller budget is possible, but you have to be realistic. Only by choosing states with lower competition and finding a unique angle might bring success. So it’s more about the importance of research time and data, especially when not operating with massive budgets.”

Aurimas Marcinkevičiu

SEO Expert at Betsson Group

“Especially for affiliates, a big budget is necessary. But for operators, particularly entering the US, where big brands dominate, possibly billions required.

Affiliates can manage with smaller budgets by focusing on specific states or products. The key is to concentrate efforts, possibly targeting multiple regions or creating different websites for various strategies and splitting the budget accordingly. But it is expected to be very expensive anyway.”

6. What is better for Online Gambling offers: CPA or RevShare?

Vasilii Gamov

Chief Marketing Officer at RichAds

“The choice between CPA and RevShare for Online Gambling offers depends on the traffic source. For platforms like Google, PPC, Facebook, or Push and Pop ads, I prefer CPA deals.

Popups or Popunders are quite cheap and effective, due to their ability to avoid platform restrictions, and everything might be shown on pre-landing or landing pages. They provide quick budgets for reinvestment.

On the other hand, for SEO, I believe RevShare is the better option, as if you work long-term — you earn long-term.”

Roman Bespalov

Senior Affiliate Manager at Alpha Affiliates

“In the early stages of your affiliate journey, CPA is better as you can reinvest your income into more campaigns.

For long-term cooperation, RevShare is the preferred choice.”

Aurimas Marcinkevičiu

SEO Expert at Betsson Group

“From the operator’s perspective, RevShare is more preferable because CPA deals can become tricky if regulations change or user value decreases due to deposit limits, for example. RevShare seems more agreeable from the operator’s side.”

Sergejs Ponomarjovs

Head of SEO Department at SEOBROTHERS

“I believe it really depends on the deal, but in my opinion, a combination of CPA and RevShare offers the best solution, covering all types of risks and considering the increasing competitiveness in the markets. For both sides, CPA plus RevShare is probably the best solution this year and the next.”

7. How do I check if the Casino site is properly localized?

Sergejs Ponomarjovs

Head of SEO Department at SEOBROTHERS

“The best approach is to collaborate with local specialists and seek expert checks in the respective language. While there are shortcuts involving a combination of human and AI, currently, working with local experts remains the most effective method.”

Vasilii Gamov

Chief Marketing Officer at RichAds

“A good approach to ensure proper localization for an Online Gambling site is to engage local experts who can provide guidance on cultural nuances, mindset, and accurate translations.”

Aurimas Marcinkevičiu

SEO Expert at Betsson Group

“Usually we ask around in the company as we have an international team, especially in the marketing department.

If lacking such resources, one can consider options like hiring a copywriter for content creation and another copywriter for proofreading and checking, which could be a cost-effective solution for accurate localization. Though with Gambling copywriters it can be tricky, as there are not many specialists with in-depth knowledge in the field.”

Check out more affiliate marketing insights at RichAds’ YouTube channel!

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other webinars hosted by RichAds.

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

More to that  — recently we attended a couple of iGaming conferences such as SiGMA Europe 2023 in Malta and Scandinavian Gaming Show (SGS) 2023 in Stockholm. So now we share a video on iGaming topics almost daily!

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

Conclusion

As we’ve summarized all the main Online Gambling trends and results in 2023, as well as providing you with predictions for the upcoming year, feel free to use it! 2023 has been a good year for iGaming industry, and 2024 seems like a bright continuation. Along with more opportunities open each year, the more profits are to be gathered!

We don’t recommend you to wait for the next year to come, and start your campaign right now! RichAds provides high volumes of quality traffic on Push, Pops, iOS In-page and Native ads for all top verticals including Gambling and Betting. Start your campaign now and wait for the next year only to reinvest for more profits!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Online Gambling market overview on trends and results in 2023 appeared first on RichAds Blog.

The best experts from the Gambling industry share their view on Casino and Betting vertical for 2023 in affiliate marketing.

Watch the RichAds webinar for free and find out the Gambling market overview for 2023 and predictions for 2024.

Each month, RichAds hosts a webinar on relevant topics for affiliate marketers. 
Their recordings can be found under the tag “Webinar”.
Join our Telegram channel to get the hottest updates about RichAds webinars.

The iGaming niche constantly changes, and 2023 wasn’t an exception. New laws appear in trending regions, while promotional techniques do not remain the same. There’s no use arguing that iGaming is the hottest vertical of 2023.

RichAds advertising network is a proven expert in the iGaming industry. Our network offers 5 ad formats that suit Gambling offers and allow to run ads without restrictions. They are: push and in-page push ads, popunder and native ads, direct click ads.

RichAds ad network won the best iGaming traffic source competition by SiGMA. Gambling vertical has been on top of all the RichAds’ reports since 2022 and shows skyrocketing results on many GEOs. Our team members attend different conferences with speeches on Gambling topics, you can see them on our Youtube channel.

In the end of the year we gathered experts to talk about the overall state of the Gambling industry, sum up this year as well as make predictions for 2024. 

Who are the speakers at “iGaming landscape in 2023/2024” webinar?

Today we’re honored to have three guests from online gambling market with completely different experiences and are ready to share it with our viewers. Our host for today is Vasilii Gamov, a Chief Marketing Officer at RichAds ad tech holding.

Vasilii Gamov, Chief Marketing Officer at RichAds ad tech holding

He has more than 12 years of experience in marketing, and had an opportunity to work in different fields of affiliate marketing business. 

RichAds is a self-serve advertising network, that has a lot to offer to affiliate marketers. 

We provide more than 5 billion impressions on 200+ GEOs daily on such formats as push, pops, in-page push notifications as well as direct click and a newly added one — native ads. 

We work with all the verticals, starting from Casino and Betting to Dating, mVas, Antivirus, Sweepstakes, Nutra, Soft and more.

We even offer turn-key and fully managed ad campaigns for our clients, those are also perfect options for newbies.

Sergejs Ponomarjovs, Head of SEO at SEOBROTHERS

SEOBROTHERS is a full-cycle agency specializing in managing over 30 websites across 35+ countries, with a notable presence in competitive markets such as Canada and the United Kingdom.

With offices in Cyprus and Latvia, our rapidly growing team has already expanded to over 100 dedicated professionals.

Our international footprint and proficient team enable us to maintain leading positions in the digital domain, demonstrating our commitment to excellence in every project we undertake.

Aurimas Marcinkevičius, SEO expert at Betsson Group

Betsson Group Affiliates is a prominent player in the affiliate marketing industry, responsible for managing affiliate marketing efforts for nineteen renowned gaming brands.

BGA offers affiliates exceptional flexibility to tailor their marketing efforts to what works best for their audiences.

BGA service in over 20 languages, allowing affiliates to efficiently segment and target diverse market, providing 6 different online channels from Monday to Friday.

Roman Bespalov, Senior affiliate manager at Alpha Affiliates

Alpha Affiliates is a direct advertiser with a decade of expertise in iGaming.

Get maximum profit from your traffic:

• 50% RevShare, CPA up to €500, and individual Hybrid deals.
• 13 unique casino brands with licenses from MGA and Curacao.
• Timely payments and no negative carryover.

What’s on the Webinar Agenda?

During our webinar we’ll raise several hot issues. They are:

1. The progress and achievements of iGaming industry in 2023.
2. Then, we’ll focus on the impact of AI on the iGaming industry.
3. After that, Betting and Casino insights and forecasts for the upcoming year will be made.
4. Finally, our iGaming experts will make conclusions and share their anticipations.

After this, we’ll have a burning Q&A session and announce bonuses from our partners, stay tuned!

Watch the webinar “iGaming landscape in 2023/2024” here

Check out more affiliate marketing insights at RichAds’ Youtube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Watch the webinar “iGaming landscape for affiliate marketers in 2023” appeared first on RichAds Blog.

RichAds holds a webinar on the hottests affiliate marketing topics monthly.
Their recordings can be found under the tag “Webinar”.
Join our Telegram channel to get the hottest updates about RichAds webinars.

In this webinar you’ll get hottest insights on Gambling and Betting offers from four different points of view. We’ll talk about each particular type of traffic to bring you profit as well as reveal the most common mistakes, and share top-notch recommendations to scale your campaigns to the next level!

Who are the experts?

As already mentioned, there are 4 people who really know the iGaming industry and are ready to assist in mastering it and becoming a real PRO.

We’ve looked at iGaming industry from the following angles:

• Influencer marketing agency,
• Ad network,
• affiliate program of iGaming projects,
• lead generation company developing iGaming SEO websites.

Anastasia Kazakova

Chief Commercial Officer at RichAds

Valentin Darechkin

Chief Commercial Officer at Media 24

Alex G.

Head of Sales at PIN-UP Partners

Anna Zhukova

Influencer Marketing Team Lead (iGaming) at Famesters agency

What’s on the Webinar Agenda?

Experts discussed and exchanged their opinions on the most burning issues during the webinar:

• iGaming traffic sources in 2023
• Trendy vs Oldschool GEOs
• Casino and Betting campaigns: frequent mistakes
• TA of iGaming: who are they?
• Top-notch landers approaches
• Tips to skyrocket ROI

Watch the round table “Crack the Code of Casino and Betting Niches”

Hints to gain the best Betting and Gambling traffic from RichAds

RichAds best traffic sources for iGaming offers now are:

• Direct click,
• push,
• and pops.

Most trending GEOs to test for iGaming at RichAds right now:

• Indonesia
• Türkiye
• India
• Vietnam
• Germany
• Bangladesh
• Brazil
• Egypt
• Pakistan

The expertise of RichAds ad network in Gambling and Betting has been proven by SiGMA award in 2022, when we were recognized as the best iGaming traffic source of the year. We do our best to spread the knowledge in the niche and share our insights on Youtube channel and blog.

Make sure you watch our latest Ads&Grans video, it’s an interview with Media 24 about earning on SEO iGaming websites. There C-level executives of the company unlock their strategies and unveil the opportunities of SEO market!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Watch the stream “Crack the Code of Casino and Betting Niches” appeared first on RichAds Blog.

There’s no use arguing that iGaming is the hottest vertical of 2023, it has been on top of all the RichAds’ reports since 2022 and shows skyrocketing results on many GEOs.

The thing is that being successful in the niche requires expertise, that’s why we gathered all the insights in one webinar, taking into account the peculiarities of different countries and their target audience.

Who are the speakers?

Experts covered all the aspects of the iGaming vertical — what’s trending in 2023, from GEOs to creatives, from different points of view!

This time we invited a representative of a performance marketing network, Wewe Media. It was Ingrid Runglich, Head of Acquisition, who has greatest expertise in working with different Casino and Betting offers.

As usual, Daria Maichuk, a Head of Customer Service, spoke from RichAds network’s side and shared tips and recommendations from our point of view.

Daria Maichuk
RichAds Head of Customer Service

daria.maichuk@richads.com
Skype: live:daria.maichuk
Telegram: @DariaRichAds

 Ingrid Runglich
Wewe Media Head of Acquisition

ingrid@wewemedia.com
Skype: live:charlizerenner

What’s on the Webinar Agenda?

The most vital points of GEO-targeted iGaming campaigns were looked into.

• First and foremost, speakers started with trends of iGaming niche 2023.
  
• Then, moved to the best GEOs to try this year, including creatives and landing pages ideas.
  
• After that, we looked into the approaches for a successful ad campaign, as well as discussed the most frequent mistakes and ways to avoid them.
  
• The final point of the discussion were Betting ads and how to promote them to boost the revenue.
  
  +Q&A session

Watch the webinar “Geo-targeted iGaming Affiliate Campaigns: Tips and Tools for Growth”

Three ideas for converting iGaming creatives

Use the ideas to make creatives for any GEO, they will bring you profit for sure. To find more examples and tips on landing pages, watch the webinar above!

• Use native languages.
  Yes, it’s obvious, but make it as real as possible, you can turn to your manager for translation and make sure there are no spelling mistakes.
  
• Bonuses are everything.
  For most of the GEOs the main goal is to win big and not spend too much money, use it!
  
• Show emotions.
  Both iGaming niches are also about the thrill and excitement, this can also be used to your advantage, applying pictures of happy winners.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Watch the webinar “Geo-targeted iGaming Affiliate Campaigns” appeared first on RichAds Blog.

In 2022 Gambling and iGaming offers showed incredible results at RichAds as well as in affiliate marketing industry overall. 

Marketers focused on different GEOs, but it’s no use arguing that Tier 1 countries are the most profitable ones due to the socio-economic peculiarities of the target audience, so they’re definitely worth driving traffic to.

Who are the speakers?

During the webinar we discussed how to make profit on Gambling offers in Tier 1 GEOs from two different points of view, the discussion was a heated one.

Our expert guest looked at the topic from the point of view of an affiliate program. It was Insaf Fazl, an affiliate manager of BROFIST.partners. They work with many Tier 1 GEOs and have a bunch of converting offers to provide.

Traditionally, RichAds took the part of an ad network, represented by Daria Maichuk, a Head of Customer Service. We shared insights on creatives and promotion techniques.

Daria Maichuk
RichAds Head of Customer Service

daria.maichuk@richads.com
Skype: live:daria.maichuk
Telegram: @DariaRichAds

 Insaf Fazl
BROFIST.partners Affiliate Manager

insaf.f@brofist.partners
Skype:live:.cid.22acc41bf137f02
Telegram: @Insaf_Brofist

What’s on the Webinar Agenda?

On the webinar several crucial points on launching Casino offers were covered:

• First, the speakers will talk about the upcoming trends of the vertical for 2023.

• Then, top Tier 1 countries for Gambling will be covered as well as approaches to working with them.

• After that, the portrait of a Swiss player will be discussed in detail.

• The next point of the webinar will concern the creatives and landing pages tips and hacks.

• The discussion will be finished with a case study from Brofist Partners.
  
  + Q&A session

Watch the webinar “Casino campaigns in Tier 1: 2023 working strategies”

Top 8 frequent mistakes when promoting Casino on Tier 1

There are several mistakes that affiliates usually make when driving traffic to Gambling offers.

To make the promotion process easier RichAds together with BROFIST.partners collected some of them:

1. Poor targeting;
2. Bad key words, creatives or apps;
3. Not hearing your manager;
4. Paying not enough attention to optimization;
5. Choosing a wrong bid;
6. Not dividing mobile vs desktop campaigns;
7. Not setting up a frequency cap;
8. Low-budget testing.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Watch the webinar “Casino campaigns in Tier 1: 2023 working strategies” appeared first on RichAds Blog.

Each month, RichAds hosts a webinar on topics relevant to affiliate marketers. 
Their recordings can be found under the tag “Webinar”.
Join our Telegram channel to get the hottest updates about RichAds webinars.

Who are the experts?

This time we traditionally discussed the topic from both sides, but mostly concentrated on interviewing our experts to get as many juicy facts as possible.

We have invited the CEO of MaxWeb to speak from the affiliate network side. They have a great bunch of Nutra offers for the USA, so she definitely knows what she’s talking about.

As usual, RichAds looked at the topic from the ad network side and shared expertise on push ads for Nutra and making best creatives.

Daria Maichuk
RichAds Head of Customer Service

daria.maichuk@richads.com
Skype: live:daria.maichuk
Telegram: @DariaRichAds

Anna Gita
MaxWeb CEO

What’s on the Webinar Agenda?

Our plan is to ask Anna all the questions a marketer wants to know when promoting Nutra ads in the USA.

On the webinar we’ll cover such aspect as:

1. First, we’ll sum up the year of 2022 and talk about the Nutra trends.

2. Then, Anna will share top Nutra offers for the USA this year.
   
3. Of course, we’ll focus on the peculiarities of this GEO. 

4. After this, the greatest traffic sources to run MaxWeb offers will be covered.

5. This will be followed by the detailed discussion of the top Nutra offers and gaining actual profit from them.

6. Last but not least, we’ll provide you with the best offers for Nutra on push ads and discuss creatives and tips for promoting them in detail.

Undoubtedly, in the end we’re going to have a traditional Q&A session.

Watch the webinar “How to run Nutra offers in the USA: MaxWeb insights”

Make converting Nutra creatives for push ads: RichAds tips

There are several hacks to make your creatives bring profit on push ads. We’ve highlighted some of them for you to speed up the creation process:

• it’s crucial to always test creatives, use at least 5 -10 of them. This way you’ll see which approach brings higher CTR and focus on it.

• For weightloss offers use not only before/after pictures of women, but also target male audience. By the way, such products convert best of all at RichAds, make sure to test them.

• What’s more, don’t forget to pay attention to the season — in summer highlight that the vacations are coming, while in winter it’s better to imply the holiday period is on the verge of starting.

• Make sure the funnel is clear for a potential client. If you use a scientific approach on creatives, for instance, stick to it on your landing page.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Watch the webinar “How to run Nutra offers in the USA: MaxWeb insights” appeared first on RichAds Blog.

RichAds holds a webinar on the hottests affiliate marketing topics monthly.
Their recordings can be found under the tag “Webinar”.
Join our Telegram channel to get the hottest updates about RichAds webinars.

During the webinar all the most burning issues of Gambling vertical will be discussed, so by the end of the round table you’ll know how to gain the highest CR and avoid most frequent mistakes.

There are 4 experts who will give you a helping hand on this topic.

Who are the experts?

We have invited experts with different backgrounds for you to get maximum fruitful information about making a profit on Gambling and know all the pitfalls for sure.

Let’s discuss Gambling from 3 sides:

• ad network,
• CPA network that provides Gambling offers,
• and an affiliate program.

Jane Zim

Product Manager at iGamingCombo

Anastasia Kazakova

Chief Commercial Officer at RichAds

Kirill M.

Affiliate Team Lead at 1win Partners

What’s on the Webinar Agenda?

During the webinar, we’ll have a closer look at such hot topics as:

• Gambling in 2022: results of the outgoing year
• How to choose casino offers in 2023
• Popular sources of the upcoming year
• Creatives and landing pages: what will work
• Predictions for 2023: what’s new?

+Q&A session

Watch the round table “Gambling round table: Summing up the year with industry leaders”

Tips and tricks for launching Gambling at RichAds

RichAds best traffic sources for Gambling now are:

• Direct click,
• push,
• and pops.

The best GEOs to try Gambling at RichAds right now are:

• Indonesia
• Thailand
• Malaysia
• Vietnam
• Germany
• Bangladesh
• Brazil
• India
• Turkey

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Watch the round table “Gambling: Summing up the year with industry leaders” appeared first on RichAds Blog.

Each month RichAds team holds webinars to cover the hottest topics for affiliates. Follow the tag “Webinar” to check out all the recordings.
Make sure to subscribe to our Youtube channel not to miss the new fruitful videos we launch every week.

Pop ads: brief explanation and advantages

Pop ads is actually one of the oldest ads formats, but how does it actually work and look like?

To put it simply, a new window that appears up or under the opened window is an example of pop ads.

Generally, there are two variations of pop ads:

• popup — a new tab appears over the page you’ve been on;
• popunder or clickunder — a new tab appears under the initial page.

What are the perks of pop ads that make them so attractive?

• Dead easy to test.
  You don’t need to make any creatives, just set up a working landing page, and you’ll succeed!

• Lowest price yet high quality.
  At RichAds the cost starts from 0.5$ for Tier 3 and 1$ for Tier 1 which is really affordable.
  
• Huge traffic volumes and widest audience outreach. 
  Pops are usually shown on different entertaining websites with a huge number of users which makes them a golden mine for a marketer.

• iOS users coverage.
  This format allows to reach users of all devices — desktop, mobile, tablets as well as all OS unlike push ads.

• Highest CTR.
  It’s almost impossible to ignore pop ads. If the landing page is exact and the offer is good — nothing interferes with you from getting profit.

• No banner blindness.
  There are only 2 ad formats that are capable of fighting it. The first one is push ads; the second one is pops ads.

• Internal and external fraud protection. 
  We have our own system aimed at analyzing the traffic quality as well as use AdScore to have our customers double-protected.

To learn more about the advantages, get professional tips on landings and successful launches, watch our onboarding webinar below!

Who was the expert?

On this webinar we asked Daria Maichuk, the Head of Customer Service at RichAds, to kindly share her expertise with pop ads and provide our viewers with the most actual and relevant tips on setting up a pop campaign.

Daria has more than 5 years of experience in affiliate marketing, so you can rely on her opinion!

Daria Maichuk
RichAds Head of Customer Service
daria.maichuk@richads.com
Skype: live:daria.maichuk
Telegram: @DariaRichAds

What’s on the Webinar Agenda?

1. First, you’ll get acquainted with RichAds, our formats and available traffic types. 
   
2. Then, the pop and direct click formats as well as their advantages will be explained. Furthermore, nuances and professional tips will be covered in this section.
   
3. Next, choosing the best GEOs and landing pages for each vertical will be provided.
   
4. Later we’ll discuss account types benefits as well as payment methods at RichAds.
   
5. After that, you’ll listen to a brief overview of the Traffic Insights section.
   
6. What is more, Daria will show how to set up an actual pop campaign to get maximum profit.
   
7. Finally, freshest case studies on pop ads will be shared.

+Q&A session

Watch the Onboarding webinar on Pop ads

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Learn more about making profit on pop ads:

• The Best Verticals For Pop Ads and Popunders
• Popunder Ads: What Is It & How to Earn
• Pops Advertising: How to Earn on Pop ads in 2022?
• PRO Tips to Increase Your Chances with Pop ads
• 4 Best Pop Ads & Popunder Spy Tools
• How to Optimize Pops Ad Campaign Like a Pro

The post Watch the onboarding webinar “Making a profit with pop ads” appeared first on RichAds Blog.